Compiled by SEMA Editors

Power Automedia’s “Horsepower Wars” series has announced a two-year partnership with Summit Racing.

“Horsepower Wars” Welcomes Summit Racing Equipment as Official Retail Partner with Two-Year Extension

Power Automedia’s “Horsepower Wars” series has announced a two-year partnership with Summit Racing, which has also been named the official retail partner of “Horsepower Wars.” The show pits rival teams against one another with competitions on the dyno, at the dragstrip, or at the road course. In the inaugural season, Summit Racing’s assistance enabled participating teams to quickly get what they needed, and Summit was a critical element to each build. For 2019 and beyond, Summit Racing will provide gift cards and product support for both “Horsepower Wars’” $10K Drag Shootout and Junkyard Truck Challenge events. Season 2 kicks off with production in March 2019, and can be watched at www.horsepowerwars.com.

Red Line Synthetic Oil Celebrates 40th Anniversary in 2019

Red Line Synthetic Oil is marking its 40th anniversary in 2019. Throughout 2019, Red Line will celebrate this anniversary by sponsoring more events and drivers than ever before. These upcoming events include the 2019 SEMA Show, HyperFest, Sturgis Rally, the AIMExpo and the Performance Racing Industry (PRI) Trade Show. The company will also host social and onsite activations designed to reward customers who have supported Red Line over the past 40 years.

Noemi Gutierrez

Covercraft Names Gutierrez General Manager of Special Markets

Covercraft has announced the promotion of Noemi Gutierrez to the new position of general manager, special markets. In Gutierrez’s expanded leadership role, she will be responsible for the development and management of Covercraft’s OEM, specialty and private-label business. Gutierrez began her career at Covercraft as an order clerk in 1994 and has ascended the ranks of the company to her present position.

Outstanding Order Fill Earns Penray Inc. Accolades From Aftermarket Auto Parts Alliance

Penray Inc. has received a special recognition award from the the Aftermarket Auto Parts Alliance for consistent exceptional order fill throughout the year. Penray supplies Parts Master and Perfect Stop brands as well as Penray-branded products that combined include nearly 100 different chemicals, treatments, cleaners and additives. The award was presented in recognition of Penray’s record throughout 2018 as having consistently provided order fill in excess of 98 percent for all of the products and product lines listed above.

Wheeler Bros. Inc. Joins VIPAR Heavy Duty

Wheeler Bros. Inc. is the newest company to join the VIPAR Heavy Duty network of distributors as a stockholder. Located in Somerset, Pennsylvania, Wheeler Bros. Inc. supplies vehicle parts to the Department of Defense, the U.S. Postal Service and commercial fleets in Western Pennsylvania. The company was started in 1960 as a small engine repair shop and has grown into an automotive engineering and parts distribution company with more than 250 employees.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Here’s the ’20 Toyota Tundra undergoing testing in Ann Arbor, Michigan, alongside the current-generation Ford F-150.

Toyota is giving the Tundra a major refresh for 2020, while preserving the 11-year-old cab from 2008, pretty much following the Toyota Camry playbook (’06–’17 maintained the same greenhouse/pillars).

The Tundra will get all-new looks from the A-pillar forward, along with an all-new interior, updated bed and a new tailgate. These changes should keep the Tundra “fresh” for another couple of years. Some engine tweaks may also be in the works. A new 10-speed automatic that first appeared in the Lexus LC and LS models is also slated for all of Toyota’s rear-drive vehicles, including the Tundra.

The most interesting part of this prototype involves the (street sweeper) camo disguising the rear axle and rear suspension. Could Toyota be taking a page from RAM’s playbook with an air suspension option? Or even wilder, an independent rear suspension?

Expect to see this ’20 Tundra later this year.

Photo credit: Brian Williams, SpiedBilde

Here’s the ’20 Toyota Tundra undergoing testing in Ann Arbor, Michigan, alongside the current-generation Ford F-150.

Toyota is giving the Tundra a major refresh for 2020, while preserving the 11-year-old cab from 2008, pretty much following the Toyota Camry playbook (’06–’17 maintained the same greenhouse/pillars).

The Tundra will get all-new looks from the A-pillar forward, along with an all-new interior, updated bed and a new tailgate. These changes should keep the Tundra “fresh” for another couple of years. Some engine tweaks may also be in the works. A new 10-speed automatic that first appeared in the Lexus LC and LS models is also slated for all of Toyota’s rear-drive vehicles, including the Tundra.

The most interesting part of this prototype involves the (street sweeper) camo disguising the rear axle and rear suspension. Could Toyota be taking a page from RAM’s playbook with an air suspension option? Or even wilder, an independent rear suspension?

Expect to see this ’20 Tundra later this year.

Photo credit: Brian Williams, SpiedBilde

Here’s the ’20 Toyota Tundra undergoing testing in Ann Arbor, Michigan, alongside the current-generation Ford F-150.

Toyota is giving the Tundra a major refresh for 2020, while preserving the 11-year-old cab from 2008, pretty much following the Toyota Camry playbook (’06–’17 maintained the same greenhouse/pillars).

The Tundra will get all-new looks from the A-pillar forward, along with an all-new interior, updated bed and a new tailgate. These changes should keep the Tundra “fresh” for another couple of years. Some engine tweaks may also be in the works. A new 10-speed automatic that first appeared in the Lexus LC and LS models is also slated for all of Toyota’s rear-drive vehicles, including the Tundra.

The most interesting part of this prototype involves the (street sweeper) camo disguising the rear axle and rear suspension. Could Toyota be taking a page from RAM’s playbook with an air suspension option? Or even wilder, an independent rear suspension?

Expect to see this ’20 Tundra later this year.

Photo credit: Brian Williams, SpiedBilde

Here’s the ’20 Toyota Tundra undergoing testing in Ann Arbor, Michigan, alongside the current-generation Ford F-150.

Toyota is giving the Tundra a major refresh for 2020, while preserving the 11-year-old cab from 2008, pretty much following the Toyota Camry playbook (’06–’17 maintained the same greenhouse/pillars).

The Tundra will get all-new looks from the A-pillar forward, along with an all-new interior, updated bed and a new tailgate. These changes should keep the Tundra “fresh” for another couple of years. Some engine tweaks may also be in the works. A new 10-speed automatic that first appeared in the Lexus LC and LS models is also slated for all of Toyota’s rear-drive vehicles, including the Tundra.

The most interesting part of this prototype involves the (street sweeper) camo disguising the rear axle and rear suspension. Could Toyota be taking a page from RAM’s playbook with an air suspension option? Or even wilder, an independent rear suspension?

Expect to see this ’20 Tundra later this year.

Photo credit: Brian Williams, SpiedBilde

Here’s the ’20 Toyota Tundra undergoing testing in Ann Arbor, Michigan, alongside the current-generation Ford F-150.

Toyota is giving the Tundra a major refresh for 2020, while preserving the 11-year-old cab from 2008, pretty much following the Toyota Camry playbook (’06–’17 maintained the same greenhouse/pillars).

The Tundra will get all-new looks from the A-pillar forward, along with an all-new interior, updated bed and a new tailgate. These changes should keep the Tundra “fresh” for another couple of years. Some engine tweaks may also be in the works. A new 10-speed automatic that first appeared in the Lexus LC and LS models is also slated for all of Toyota’s rear-drive vehicles, including the Tundra.

The most interesting part of this prototype involves the (street sweeper) camo disguising the rear axle and rear suspension. Could Toyota be taking a page from RAM’s playbook with an air suspension option? Or even wilder, an independent rear suspension?

Expect to see this ’20 Tundra later this year.

Photo credit: Brian Williams, SpiedBilde

Here’s the ’20 Toyota Tundra undergoing testing in Ann Arbor, Michigan, alongside the current-generation Ford F-150.

Toyota is giving the Tundra a major refresh for 2020, while preserving the 11-year-old cab from 2008, pretty much following the Toyota Camry playbook (’06–’17 maintained the same greenhouse/pillars).

The Tundra will get all-new looks from the A-pillar forward, along with an all-new interior, updated bed and a new tailgate. These changes should keep the Tundra “fresh” for another couple of years. Some engine tweaks may also be in the works. A new 10-speed automatic that first appeared in the Lexus LC and LS models is also slated for all of Toyota’s rear-drive vehicles, including the Tundra.

The most interesting part of this prototype involves the (street sweeper) camo disguising the rear axle and rear suspension. Could Toyota be taking a page from RAM’s playbook with an air suspension option? Or even wilder, an independent rear suspension?

Expect to see this ’20 Tundra later this year.

Photo credit: Brian Williams, SpiedBilde

By SEMA Editors

Tom Gattuso

Tom Gattuso has been named SEMA vice president of events, and will have primary management responsibilities for the SEMA Show and other association events.

With nearly 25 years of event-management experience, including eight years as SEMA director of trade shows, Gattuso will lead the events team, guiding day-to-day planning, operations and execution, while working with all departments to support the association’s strategic vision.

Gattuso has nearly 25 years of event-management experience, including eight years as SEMA director of trade shows.

“The SEMA Show has a long history of delivering value to our industry participants, and I’m excited to contribute to the future of this annual event,” said Gattuso. “The event is a reflection of the industry. As the industry continues to evolve, so, too, will the Show. I’m looking forward to being a part of the evolution.”

Gattuso, who is an active member of several event and trade show boards at both the regional and national levels, will work with SEMA’s senior management team and volunteer leaders to shape the SEMA Show in the years ahead.

“The SEMA Show has served our industry as an invaluable business marketplace for more than 50 years” said SEMA President and CEO Chris Kersting. “Tom Gattuso represents a strong addition to our executive management team who will help SEMA provide a dynamic trade show that continues to exceed expectations.”

The SEMA Show is consistently rated among the top trade events in the U.S., with more than 2,400 exhibitors and more than 160,000 total in attendance at the 2018 SEMA Show. Plans are currently in progress for the 2019 SEMA Show, taking place November 5–8, in Las Vegas.

By SEMA Editors

Tom Gattuso

Tom Gattuso has been named SEMA vice president of events, and will have primary management responsibilities for the SEMA Show and other association events.

With nearly 25 years of event-management experience, including eight years as SEMA director of trade shows, Gattuso will lead the events team, guiding day-to-day planning, operations and execution, while working with all departments to support the association’s strategic vision.

Gattuso has nearly 25 years of event-management experience, including eight years as SEMA director of trade shows.

“The SEMA Show has a long history of delivering value to our industry participants, and I’m excited to contribute to the future of this annual event,” said Gattuso. “The event is a reflection of the industry. As the industry continues to evolve, so, too, will the Show. I’m looking forward to being a part of the evolution.”

Gattuso, who is an active member of several event and trade show boards at both the regional and national levels, will work with SEMA’s senior management team and volunteer leaders to shape the SEMA Show in the years ahead.

“The SEMA Show has served our industry as an invaluable business marketplace for more than 50 years” said SEMA President and CEO Chris Kersting. “Tom Gattuso represents a strong addition to our executive management team who will help SEMA provide a dynamic trade show that continues to exceed expectations.”

The SEMA Show is consistently rated among the top trade events in the U.S., with more than 2,400 exhibitors and more than 160,000 total in attendance at the 2018 SEMA Show. Plans are currently in progress for the 2019 SEMA Show, taking place November 5–8, in Las Vegas.

By SEMA Editors

Tom Gattuso

Tom Gattuso has been named SEMA vice president of events, and will have primary management responsibilities for the SEMA Show and other association events.

With nearly 25 years of event-management experience, including eight years as SEMA director of trade shows, Gattuso will lead the events team, guiding day-to-day planning, operations and execution, while working with all departments to support the association’s strategic vision.

Gattuso has nearly 25 years of event-management experience, including eight years as SEMA director of trade shows.

“The SEMA Show has a long history of delivering value to our industry participants, and I’m excited to contribute to the future of this annual event,” said Gattuso. “The event is a reflection of the industry. As the industry continues to evolve, so, too, will the Show. I’m looking forward to being a part of the evolution.”

Gattuso, who is an active member of several event and trade show boards at both the regional and national levels, will work with SEMA’s senior management team and volunteer leaders to shape the SEMA Show in the years ahead.

“The SEMA Show has served our industry as an invaluable business marketplace for more than 50 years” said SEMA President and CEO Chris Kersting. “Tom Gattuso represents a strong addition to our executive management team who will help SEMA provide a dynamic trade show that continues to exceed expectations.”

The SEMA Show is consistently rated among the top trade events in the U.S., with more than 2,400 exhibitors and more than 160,000 total in attendance at the 2018 SEMA Show. Plans are currently in progress for the 2019 SEMA Show, taking place November 5–8, in Las Vegas.