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Movers & Shakers: “Horsepower Wars” Partners With Summit Racing; Covercraft Names Gutierrez General Manager of Special Markets

Compiled by SEMA Editors

Power Automedia’s “Horsepower Wars” series has announced a two-year partnership with Summit Racing.

“Horsepower Wars” Welcomes Summit Racing Equipment as Official Retail Partner with Two-Year Extension

Power Automedia’s “Horsepower Wars” series has announced a two-year partnership with Summit Racing, which has also been named the official retail partner of “Horsepower Wars.” The show pits rival teams against one another with competitions on the dyno, at the dragstrip, or at the road course. In the inaugural season, Summit Racing’s assistance enabled participating teams to quickly get what they needed, and Summit was a critical element to each build. For 2019 and beyond, Summit Racing will provide gift cards and product support for both “Horsepower Wars’” $10K Drag Shootout and Junkyard Truck Challenge events. Season 2 kicks off with production in March 2019, and can be watched at

Red Line Synthetic Oil Celebrates 40th Anniversary in 2019

Red Line Synthetic Oil is marking its 40th anniversary in 2019. Throughout 2019, Red Line will celebrate this anniversary by sponsoring more events and drivers than ever before. These upcoming events include the 2019 SEMA Show, HyperFest, Sturgis Rally, the AIMExpo and the Performance Racing Industry (PRI) Trade Show. The company will also host social and onsite activations designed to reward customers who have supported Red Line over the past 40 years.

Noemi Gutierrez

Covercraft Names Gutierrez General Manager of Special Markets

Covercraft has announced the promotion of Noemi Gutierrez to the new position of general manager, special markets. In Gutierrez’s expanded leadership role, she will be responsible for the development and management of Covercraft’s OEM, specialty and private-label business. Gutierrez began her career at Covercraft as an order clerk in 1994 and has ascended the ranks of the company to her present position.

Outstanding Order Fill Earns Penray Inc. Accolades From Aftermarket Auto Parts Alliance

Penray Inc. has received a special recognition award from the the Aftermarket Auto Parts Alliance for consistent exceptional order fill throughout the year. Penray supplies Parts Master and Perfect Stop brands as well as Penray-branded products that combined include nearly 100 different chemicals, treatments, cleaners and additives. The award was presented in recognition of Penray’s record throughout 2018 as having consistently provided order fill in excess of 98 percent for all of the products and product lines listed above.

Wheeler Bros. Inc. Joins VIPAR Heavy Duty

Wheeler Bros. Inc. is the newest company to join the VIPAR Heavy Duty network of distributors as a stockholder. Located in Somerset, Pennsylvania, Wheeler Bros. Inc. supplies vehicle parts to the Department of Defense, the U.S. Postal Service and commercial fleets in Western Pennsylvania. The company was started in 1960 as a small engine repair shop and has grown into an automotive engineering and parts distribution company with more than 250 employees.

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