By SEMA News Editors

 

The organization's renewed mission will be led by a new leadership team and supported through updated membership levels for industry stakeholders. 

 

The Off-Road Business Association (ORBA) has announced its relaunch following its acquisition by SEMA with an expanded advocacy strategy, enhanced research capabilities and a renewed commitment to coalition-based action to protect the future of the off-road industry and enthusiast community.
 

With a focus on powersports and dirt bikes, as well as trucks and SUVs, ORBA's core mission--to serve as the off-road business community's leading advocate on issues affecting access, recreation, and responsible land use--remains unchanged. What is new is a more rigorous, data-driven approach that includes regional economic impact reports, consumer research and deeper collaboration across the outdoor recreation ecosystem.
 

"No single organization can achieve our advocacy goals alone," said ORBA leadership. "The future of off-road access depends on strong coalitions, shared expertise, and coordinated action. We are always stronger together. Thank you to all who have taken the time to provide us important guidance and insights as we developed the future of ORBA, including many members of SEMA's TORA community and local and regional OHV advocates."
 

By combining SEMA's government affairs expertise and storytelling capabilities, and the reach of the enthusiast-driven SEMA Action grassroots network, ORBA will support and strengthen the work of nonprofit partners operating at the local, state and regional levels. These organizations bring critical on-the-ground expertise that is essential to ensuring a strong and sustainable future for the off-road community.
 

As ORBA enters a new chapter, the organization remains focused on advancing its mission through strong advocacy, collaboration, and responsible stewardship of public lands. Sean P. Holman has been named interim executive director and Laura Butcher as legislative director. Karen Bailey-Chapman, SEMA SVP of Public and Government Affairs, will continue to lead the organization's strategy implementation. Fred Wiley will retire from his role with ORBA, marking the conclusion of his tenure with the organization. Wiley played a significant role in ORBA's history and development, and we thank him for his years of service and dedication to the off-road business community.
 

What's Ahead for ORBA
 

As part of its relaunch, ORBA outlined several priority initiatives already underway:
 

Protecting Access to Public Lands

ORBA will continue to monitor and provide formal comments on administrative, state, and federal actions that impact access to public lands. Current efforts include ongoing engagement related to the Western Mojave (WEMO) plan, Johnson Valley, and Moab's Labyrinth Rims/Gemini Bridges Travel Management Plan, with additional projects expected in the months ahead. Additionally, ORBA will increase its work educating legislative staffers, political appointees, and other policy-related organizations about the threat to public lands access and the economic impact trail closures would have on the U.S. economy and, importantly, U.S. automotive manufacturing.
 

Supporting Federal Legislation That Preserves Motorized Access to Outdoor Spaces

ORBA has joined other partners in support of the federal Outdoor Americans with Disabilities Act (S. 2968), the Public Lands Access Restoration Act (H.R. 7979), and expanded funding for the Recreational Trails Program. Advancing these legislative efforts will be among the key priorities during SEMA's upcoming Washington Rally in Washington, D.C.
 

Continuing the EcoLogic Partners Collaboration

ORBA will maintain its partnership with EcoLogic Partners – a coalition that includes ORBA, American Motorcyclist Association District 37, and the American Sand Association – to challenge actions that threaten access to public lands. Most recently, SEMA and EcoLogic Partners jointly funded successful litigation against the California Coastal Commission's attempt to close OHV access at Oceano Dunes.
 

Launching Regional Economic Impact Reports

While national data demonstrates the economic significance of outdoor recreation, ORBA is focused on arming policymakers and the off-road community with localized data. The organization plans to complete four regional economic impact reports across geographically diverse areas of the United States in 2026 and 2027, highlighting the off-road industry's role as a critical economic driver in local communities.
 

Expanding Coalitions and Partnerships

ORBA does not exist to replace the work of other organizations in the off-road community. Instead, ORBA's role is to support, amplify, and collaborate – whether through joint legislative initiatives, shared advocacy efforts, or by working with business members to educate customers and vendors about emerging threats and opportunities from government and special interest actions. ORBA will also strategically align efforts with SEMA's Truck and Off-Road Alliance (TORA) council.
 

Stewardship and Education

Land stewardship and driver education are foundational to the long-term health and credibility of the off-road recreation community. Responsible use of public lands protects the environments that make off-roading possible, helps preserve access for future generations, and demonstrates to land managers and policymakers that enthusiasts are committed partners – not adversaries – in conservation. Driver education plays a critical role by teaching best practices such as staying on designated trails, minimizing resource damage, respecting wildlife and other users, and understanding local rules and conditions. 
 

Together, stewardship and education reduce conflicts, prevent closures driven by misuse, and strengthen the community's voice when advocating for continued access. Simply put, protecting the land and educating those who enjoy it are essential to keeping off-road recreation sustainable, respected, and accessible.
 

Looking Forward

With new tools, deeper partnerships, and a renewed focus on collaboration, ORBA is positioning itself to be a more effective advocate for businesses, enthusiasts, and the lands that make off-road recreation possible.
 

Upgraded Membership Benefits

Government affairs and advocacy remain the core competency of ORBA and a significant reason for business members to invest. We have upgraded the membership benefits to include regular communications, sponsored brand content across ORBA and SEMA Action Network digital channels and access to consumer research tools, and more. 
 

You can learn more about the updated membership levels at www.offroadbusiness.org/membership.

 

About the ORBA Leadership Team

 

Karen Bailey-Chapman - SEMA Senior Vice President, Public and Government Affairs

SEMA Senior Vice President of Public and Government Affairs Karen Bailey-Chapman oversees all government affairs efforts for SEMA and PRI and leads programs related to legislation, regulations and government policies on issues affecting emission regulations, consumer choice, business opportunities, and more. Bailey-Chapman is passionate about exploring off-road spaces, often in her easily identifiable yellow Jeep, "Bananana."
 

Sean P. Holman - Interim Executive Director

Sean P. Holman is a longtime automotive enthusiast and veteran off-road journalist who worked for Motor Trend Group for nearly 20 years, eventually overseeing content for the company's Truck & Off-Road Group as its group content director. Holman is president of the Mojave Desert Heritage and Cultural Association, as well as co-creator and host of The Truck Show Podcast with Holman.
 

Laura Butcher - Legislative Director

Laura Butcher has worn many hats in the off-road community, including as owner/CEO of VORRA (Valley Off-Road Racing Association), program manager for Tread Lightly!, executive director of Farmy's Off-Road Park and board member for the Nevada Off-road Association. Butcher is a 2024 inductee in the Off-road Motorsports Hall of Fame, a testament to her lengthy career as an industry advocate and enthusiast. 
 

Image Courtesy of Shutterstock | Reinhardt and Co

By SEMA News Editors

 

The organization's renewed mission will be led by a new leadership team and supported through updated membership levels for industry stakeholders. 

 

The Off-Road Business Association (ORBA) has announced its relaunch following its acquisition by SEMA with an expanded advocacy strategy, enhanced research capabilities and a renewed commitment to coalition-based action to protect the future of the off-road industry and enthusiast community.
 

With a focus on powersports and dirt bikes, as well as trucks and SUVs, ORBA's core mission--to serve as the off-road business community's leading advocate on issues affecting access, recreation, and responsible land use--remains unchanged. What is new is a more rigorous, data-driven approach that includes regional economic impact reports, consumer research and deeper collaboration across the outdoor recreation ecosystem.
 

"No single organization can achieve our advocacy goals alone," said ORBA leadership. "The future of off-road access depends on strong coalitions, shared expertise, and coordinated action. We are always stronger together. Thank you to all who have taken the time to provide us important guidance and insights as we developed the future of ORBA, including many members of SEMA's TORA community and local and regional OHV advocates."
 

By combining SEMA's government affairs expertise and storytelling capabilities, and the reach of the enthusiast-driven SEMA Action grassroots network, ORBA will support and strengthen the work of nonprofit partners operating at the local, state and regional levels. These organizations bring critical on-the-ground expertise that is essential to ensuring a strong and sustainable future for the off-road community.
 

As ORBA enters a new chapter, the organization remains focused on advancing its mission through strong advocacy, collaboration, and responsible stewardship of public lands. Sean P. Holman has been named interim executive director and Laura Butcher as legislative director. Karen Bailey-Chapman, SEMA SVP of Public and Government Affairs, will continue to lead the organization's strategy implementation. Fred Wiley will retire from his role with ORBA, marking the conclusion of his tenure with the organization. Wiley played a significant role in ORBA's history and development, and we thank him for his years of service and dedication to the off-road business community.
 

What's Ahead for ORBA
 

As part of its relaunch, ORBA outlined several priority initiatives already underway:
 

Protecting Access to Public Lands

ORBA will continue to monitor and provide formal comments on administrative, state, and federal actions that impact access to public lands. Current efforts include ongoing engagement related to the Western Mojave (WEMO) plan, Johnson Valley, and Moab's Labyrinth Rims/Gemini Bridges Travel Management Plan, with additional projects expected in the months ahead. Additionally, ORBA will increase its work educating legislative staffers, political appointees, and other policy-related organizations about the threat to public lands access and the economic impact trail closures would have on the U.S. economy and, importantly, U.S. automotive manufacturing.
 

Supporting Federal Legislation That Preserves Motorized Access to Outdoor Spaces

ORBA has joined other partners in support of the federal Outdoor Americans with Disabilities Act (S. 2968), the Public Lands Access Restoration Act (H.R. 7979), and expanded funding for the Recreational Trails Program. Advancing these legislative efforts will be among the key priorities during SEMA's upcoming Washington Rally in Washington, D.C.
 

Continuing the EcoLogic Partners Collaboration

ORBA will maintain its partnership with EcoLogic Partners – a coalition that includes ORBA, American Motorcyclist Association District 37, and the American Sand Association – to challenge actions that threaten access to public lands. Most recently, SEMA and EcoLogic Partners jointly funded successful litigation against the California Coastal Commission's attempt to close OHV access at Oceano Dunes.
 

Launching Regional Economic Impact Reports

While national data demonstrates the economic significance of outdoor recreation, ORBA is focused on arming policymakers and the off-road community with localized data. The organization plans to complete four regional economic impact reports across geographically diverse areas of the United States in 2026 and 2027, highlighting the off-road industry's role as a critical economic driver in local communities.
 

Expanding Coalitions and Partnerships

ORBA does not exist to replace the work of other organizations in the off-road community. Instead, ORBA's role is to support, amplify, and collaborate – whether through joint legislative initiatives, shared advocacy efforts, or by working with business members to educate customers and vendors about emerging threats and opportunities from government and special interest actions. ORBA will also strategically align efforts with SEMA's Truck and Off-Road Alliance (TORA) council.
 

Stewardship and Education

Land stewardship and driver education are foundational to the long-term health and credibility of the off-road recreation community. Responsible use of public lands protects the environments that make off-roading possible, helps preserve access for future generations, and demonstrates to land managers and policymakers that enthusiasts are committed partners – not adversaries – in conservation. Driver education plays a critical role by teaching best practices such as staying on designated trails, minimizing resource damage, respecting wildlife and other users, and understanding local rules and conditions. 
 

Together, stewardship and education reduce conflicts, prevent closures driven by misuse, and strengthen the community's voice when advocating for continued access. Simply put, protecting the land and educating those who enjoy it are essential to keeping off-road recreation sustainable, respected, and accessible.
 

Looking Forward

With new tools, deeper partnerships, and a renewed focus on collaboration, ORBA is positioning itself to be a more effective advocate for businesses, enthusiasts, and the lands that make off-road recreation possible.
 

Upgraded Membership Benefits

Government affairs and advocacy remain the core competency of ORBA and a significant reason for business members to invest. We have upgraded the membership benefits to include regular communications, sponsored brand content across ORBA and SEMA Action Network digital channels and access to consumer research tools, and more. 
 

You can learn more about the updated membership levels at www.offroadbusiness.org/membership.

 

About the ORBA Leadership Team

 

Karen Bailey-Chapman - SEMA Senior Vice President, Public and Government Affairs

SEMA Senior Vice President of Public and Government Affairs Karen Bailey-Chapman oversees all government affairs efforts for SEMA and PRI and leads programs related to legislation, regulations and government policies on issues affecting emission regulations, consumer choice, business opportunities, and more. Bailey-Chapman is passionate about exploring off-road spaces, often in her easily identifiable yellow Jeep, "Bananana."
 

Sean P. Holman - Interim Executive Director

Sean P. Holman is a longtime automotive enthusiast and veteran off-road journalist who worked for Motor Trend Group for nearly 20 years, eventually overseeing content for the company's Truck & Off-Road Group as its group content director. Holman is president of the Mojave Desert Heritage and Cultural Association, as well as co-creator and host of The Truck Show Podcast with Holman.
 

Laura Butcher - Legislative Director

Laura Butcher has worn many hats in the off-road community, including as owner/CEO of VORRA (Valley Off-Road Racing Association), program manager for Tread Lightly!, executive director of Farmy's Off-Road Park and board member for the Nevada Off-road Association. Butcher is a 2024 inductee in the Off-road Motorsports Hall of Fame, a testament to her lengthy career as an industry advocate and enthusiast. 
 

Image Courtesy of Shutterstock | Reinhardt and Co

From the SEMA Washington, D.C., office

 

 

Advocacy from the Motorized Community Made a Difference 

 

In a major development for the off-road community, the U.S. Marine Corps has made meaningful improvements to a proposed permanent Special Use Airspace (SUA) establishment at the Marine Corps Air Ground Combat Center - Twentynine Palms, located near Johnson Valley, California, home of the iconic King of the Hammers event.

Thousands of advocates, including more than 1,500 advocates organized by SEMA and ORBA, contacted the Marine Corps to request changes to their August 2025 proposal through the organizations' calls to action.

In its Final Environmental Assessment (EA) for airspace changes at Twentynine Palms and surrounding areas, the Marine Corps incorporated several important safeguards, including minimum flight altitude requirements, limits on airspace use and commitments regarding event coordination. The final policy remains subject to Federal Aviation Administration (FAA) approval.
 

SEMA and ORBA thank the Marine Corps for listening to the off-road community's concerns that the draft EA threatened access at Johnson Valley. The final EA is a step in the right direction and recognizes the importance of motorized recreation and King of the Hammers to the local communities surrounding Johnson Valley.

 

Key Improvements in the Final Environmental Assessment
 

The final EA includes several important safeguards that represent tangible progress from the draft proposal:

• Minimum Flight Altitude: A 1,500-ft. above-ground-level minimum altitude will apply when the Johnson Valley Shared Use Area is open to the public.
• Limits on Airspace Use: The USMC will be able to use the airspace for up to 60 days per year.
• Event Coordination Commitments: The EA specifically recognizes King of the Hammers and commits to coordinating with event organizers on altitude requirements to ensure major events can continue to operate successfully.

 

Advocacy and Collaboration Leads to Improved Policy
 

After the Marine Corps released its draft EA in August 2025, SEMA, ORBA and numerous other off-road stakeholder groups rallied members and the broader motorized-recreation community to push back against the proposed airspace restrictions above Johnson Valley. Advocates expressed concerns regarding how the initial proposal would have impacted medevac, drone footage and other necessary uses of Johnson Valley's airspace, including during the King of the Hammers event, along with concerns about the EA's impact on access and safety. This was a win for outdoor recreation, proving that when our community speaks up with a unified voice, we make a meaningful impact.

 

What This Means Going Forward

The EA for Air Ground Combat Center Twentynine Palms remains subject to final approval by the FAA. SEMA and ORBA will provide updates as they emerge.

Questions? Contact SEMA Senior Manager for Federal Government Affairs Juan Mejia at juanm@sema.org.


Image courtesy of Shutterstock | Brattain productions
 

From the SEMA Washington, D.C., office

 

 

Advocacy from the Motorized Community Made a Difference 

 

In a major development for the off-road community, the U.S. Marine Corps has made meaningful improvements to a proposed permanent Special Use Airspace (SUA) establishment at the Marine Corps Air Ground Combat Center - Twentynine Palms, located near Johnson Valley, California, home of the iconic King of the Hammers event.

Thousands of advocates, including more than 1,500 advocates organized by SEMA and ORBA, contacted the Marine Corps to request changes to their August 2025 proposal through the organizations' calls to action.

In its Final Environmental Assessment (EA) for airspace changes at Twentynine Palms and surrounding areas, the Marine Corps incorporated several important safeguards, including minimum flight altitude requirements, limits on airspace use and commitments regarding event coordination. The final policy remains subject to Federal Aviation Administration (FAA) approval.
 

SEMA and ORBA thank the Marine Corps for listening to the off-road community's concerns that the draft EA threatened access at Johnson Valley. The final EA is a step in the right direction and recognizes the importance of motorized recreation and King of the Hammers to the local communities surrounding Johnson Valley.

 

Key Improvements in the Final Environmental Assessment
 

The final EA includes several important safeguards that represent tangible progress from the draft proposal:

• Minimum Flight Altitude: A 1,500-ft. above-ground-level minimum altitude will apply when the Johnson Valley Shared Use Area is open to the public.
• Limits on Airspace Use: The USMC will be able to use the airspace for up to 60 days per year.
• Event Coordination Commitments: The EA specifically recognizes King of the Hammers and commits to coordinating with event organizers on altitude requirements to ensure major events can continue to operate successfully.

 

Advocacy and Collaboration Leads to Improved Policy
 

After the Marine Corps released its draft EA in August 2025, SEMA, ORBA and numerous other off-road stakeholder groups rallied members and the broader motorized-recreation community to push back against the proposed airspace restrictions above Johnson Valley. Advocates expressed concerns regarding how the initial proposal would have impacted medevac, drone footage and other necessary uses of Johnson Valley's airspace, including during the King of the Hammers event, along with concerns about the EA's impact on access and safety. This was a win for outdoor recreation, proving that when our community speaks up with a unified voice, we make a meaningful impact.

 

What This Means Going Forward

The EA for Air Ground Combat Center Twentynine Palms remains subject to final approval by the FAA. SEMA and ORBA will provide updates as they emerge.

Questions? Contact SEMA Senior Manager for Federal Government Affairs Juan Mejia at juanm@sema.org.


Image courtesy of Shutterstock | Brattain productions
 

By SEMA News Editors

 

The SEMA Show, set for November 3-6 in Las Vegas, is the automotive aftermarket industry's premier trade event. It brings together brands, innovators, manufacturers and service providers with buyers, media members and content creators from across the globe.

 

For exhibitors--many of whom are small businesses--the process of joining the SEMA Show includes several steps, all designed to help them succeed.

 

Tom Gattuso, SEMA vice president of events, outlines the roadmap for new exhibitors joining the SEMA Show this year--and shares why now is an ideal time to participate--on a recent episode of the CarCast podcast.

 

Read a version of the interview, edited for clarity, below. Prefer to watch? View the entire episode below.

 

 

What role does SEMA play in the automotive aftermarket?

Tom Gattuso:

SEMA represents the aftermarket automotive products and services industry. It's a significant market, generating about $52 billion in sales. From an economic standpoint, it contributes $337 billion to the U.S. economy and supports 1.3 million jobs.

 

What makes the SEMA Show such a valuable opportunity for businesses?

Gattuso:

We host an event that the industry attends once a year. It's an opportunity to connect, share ideas and push innovation forward.

 

The SEMA Show is the largest automotive trade show in the country and ranks among the top 10 trade shows nationwide.

 

How important are small businesses to the SEMA Show?

Gattuso:

We have roughly 7,000 members, and 95% are small businesses.

 

Small companies are the heartbeat of the aftermarket. The industry is constantly evolving, and innovation drives that progress.

 

Q: How is SEMA evolving to meet today's enthusiast market?

Gattuso:

By launching a dedicated Powersports/SxS/Lifestyle section in 2026, SEMA is reflecting the growing overlap between automotive and recreational vehicle communities. Read the full powersports update.

 

What's the process for becoming a first-time exhibitor?

Gattuso:

It's relatively straightforward. Visit our website, follow the instructions to become a SEMA member if needed, and apply to exhibit at one of our shows.

 

You submit an application, and we review it to ensure your product aligns with the section or show you've selected.

 

What key deadline should prospective exhibitors know?

Gattuso:

Friday, March 27, is the key deadline. That's when all applications must be submitted [to participate in priority booth selection].

Editor's Note: Interested exhibitors can still submit an ESRA after March 27. Plenty of prime space on the SEMA Show floor will still be available after priority booth selection.

 

What is required by that deadline?

Gattuso:

We need a completed application and a deposit. That can be 25%, 50% or 100%. Once submitted, you'll be eligible to select your booth space.

 

How does booth selection work?

Gattuso:

We review all applications and assign booth selection times based on seniority. Then we build the show floor plan step by step.

 

On May the 4th, you can watch the floor plan come together live online. The week prior, exhibitors receive an email with a one-hour window when a SEMA representative will call.

 

At your scheduled time, you'll go online and review your section of the floor plan. There are 12 sections, ranging from wheels and tires to tools and equipment to racing performance. By then, the map will be partially filled with exhibitors who selected before you, and you'll choose your preferred location.

 

This process is also public-facing. Viewers can watch a version of the floor plan online with a 10-minute delay.

 

What support is available for first-time exhibitors?

Gattuso:

We offer a wide range of resources.

 

One key program is the Exhibitor Summit, designed specifically for newer companies. It provides guidance on how to exhibit successfully and connects you with vendors for booth needs like electricity, flooring and more.

 

We also provide the Exhibit Service Manual, which organizes everything from ordering and deadlines to budgeting. It's available online and walks you through timelines and requirements.

 

What's the key to maximizing ROI at the show?

Gattuso:

You need to generate a return. Starting with a conservative investment in your first couple of years is a smart approach.

 

As your distribution grows, so will your opportunities and conversations.

 

How can exhibitors attract buyers and media?

Gattuso:

Promote your presence to your existing customers. That helps attract new customers as well.

 

Momentum builds momentum.

 

One of the most effective on-site strategies is participating in the New Product Showcase.

 

What is the New Product Showcase, and why is it important?

Gattuso:

Nearly half of attendees discover a product in the New Product Showcase that leads them to an exhibitor.

 

About 95% of media members review it, along with press releases on the SEMA Show website. Both are free resources -- the first product entry is always free -- and they provide significant exposure.

 

How important is pre-show preparation?

Gattuso:

More than three-quarters of attendees arrive with a plan. They research companies, review the floor plan and build an agenda in advance.

 

That means your listings must be accurate so your brand is represented correctly. You'll receive emails with instructions on how to update your information.

 

How should exhibitors handle follow-up after the Show?

Gattuso:

Rank your contacts A, B, C and D.

 

An A contact should be followed up with during the show week, the following week, the next month and again three to six months later.

 

Consistent follow-up puts you ahead of the competition.

 

What is SEMA Fest, and how does it enhance the SEMA Show experience?

Gattuso:

 

SEMA Fest is a fun way to wrap up a productive week. It blends automotive passion with music and adds an entertainment element to the event.

 

When will SEMA Fest details be announced?

Gattuso:

We'll announce ticket sales on May 4. Band announcements will follow in July.

 

Final advice for first-time exhibitors?

Gattuso:

When in doubt, contact us. We're here year-round and can help simplify the process:

• semashow@sema.org
• (909) 396-0289
• semashow.com/exhibitor
•  

---

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com. 

 

By Ashley Reyes

 

The SEMA Future Leaders Network (FLN) has named Brandon Arpin, marketing director at Valvetronic Designs, as the network's newest spotlight member. 

Get to know Arpin in his interview with SEMA News below. 
 

SEMA News: What is the best advice you have ever received? 

Brandon Arpin: Marketing is not about the product. It is about how the product makes the consumer feel. Every day, I make sure Valvetronic products are not only great but show how happy they make the end consumer.

SN: What keeps you in the industry? 

BA: My love for cars has always made the car industry a dream of mine. My first word was car, and I have been in love ever since.

SN: Where can you be found on a Saturday? 

BA: A Saturday usually involves a "cars and coffee" or nighttime car show, with some golf depending on the weather.

SN: How do you prepare for an important meeting? 

BA: Before a meeting, I usually take 30 minutes to an hour to review all my notes, re-research the person or company I am meeting with and set aside five minutes of quiet time to clear my head.

SN: If you could go to lunch with one industry leader, living or dead, who would it be? 

BA: Carroll Shelby. His marketing and branding are so impressive. I would love to see how he developed a partnership with a manufacturer to really elevate his brand.

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. 

By SEMA News Editors

 

Velocity Expands National Dealer Network, Brings Re-Engineered Classics to Showrooms 

 

Velocity, a classic-vehicle and restomod builder, continues to expand its national footprint as its authorized dealer network grows to 15 luxury dealerships across nine states.
 

With placements in automotive showrooms across the country, customers can now experience and test drive Velocity's re-engineered classics closer to home.
 

The growing network includes partnerships with luxury dealerships from coast to coast, such as McLaren Boston, McLaren Scottsdale, McLaren Denver, RK Motors, Autosport Design and members of the Warren Henry Automotive Group, among others. The current dealerships span California, Arizona, Colorado, Texas, North Carolina, Massachusetts, New Jersey, New York and Velocity's home state of Florida. These strategic relationships will make it easier for potential customers to view and drive Velocity vehicles in person and reflect an increasing demand for premium restomods across high-end dealerships, company representatives said.
 

Unlike traditional specialty builders, Velocity operates a consignment-based dealer model that allows retail partners to showcase inventory without upfront acquisition costs. Each dealership receives dedicated showroom displays, branded marketing materials and access to professional photography and video assets to support sales efforts. For clients seeking a bespoke experience, dealers also have access to Velocity's 14 to 16-week build slots, allowing customers to configure vehicles tailored to their exact specifications. Velocity also has several spec builds available for immediate shipment to a buyer, should they find one to their liking.
 

"The way specialty vehicles are sold is evolving," said Velocity CEO Stuart Wilson. "Restomods are no longer confined to small shop builders or private commissions. Today, customers can walk into a luxury showroom, see the vehicle in person and get behind the wheel. Our dealer model reflects that shift and positions Velocity at the forefront of this next phase of the industry."
 

Velocity plans to continue growing its authorized dealer presence to new cities and states while maintaining a curated partnership strategy. For more information visit velocityrestorations.com.

 

Tread Lightly! Launches Drive 35 Campaign to Expand Responsible Riding Education and Stewardship

 

Tread Lightly!, a national nonprofit dedicated to promoting responsible outdoor recreation through education and stewardship, has launched Drive 35, a new campaign celebrating its 35th anniversary and expanding its impact through responsible riding education and on-the-ground stewardship. 
 

The Drive 35 campaign is supported by BRP, a powersports manufacturer, through its Responsible Rider Program and the Responsible Rider Masterclass, a free online education initiative developed in partnership with Tread Lightly!
 

The Responsible Rider Masterclass is a short, accessible, online training program designed for riders of all experience levels. The courses focus on three core pillars: safety, riding behavior and environmental stewardship, and provide practical guidance riders can apply across snow, water and off-road environments, regardless of vehicle brand.

 

As part of the Drive 35 campaign, BRP will contribute $35 for every Responsible Rider Masterclass completion, directly supporting Tread Lightly!'s nationwide education initiatives and stewardship projects focused on protecting trails, waterways and public lands.
 

"For 35 years, Tread Lightly! has worked to ensure outdoor recreation remains sustainable and accessible," said James Boyd, executive director of Tread Lightly!. "Drive 35 allows us to turn education into action at scale. With BRP's support, every rider who chooses to learn how to ride responsibly is also helping fund stewardship work that protects the playgrounds we all enjoy."
 

In addition to supporting responsible rider education, BRP will be recognized by Tread Lightly!, as a National Stewardship Partner across a minimum of 35 Tread Lightly! stewardship projects nationwide in 2026. These projects will include trail restorations, cleanups and educational signage installations aligned with Tread Lightly!'s 35th anniversary and commitment to sustainable recreation.
 

For more information about the Drive 35 campaign or to take the Responsible Rider Masterclass, visit Treadlightly.org.

By SEMA News Editors

 

SEMA Show organizers know travel costs can add up, which is why they've partnered with Las Vegas hotels across every price tier to offer the best nightly rates -- plus exclusive perks and a simple, affordable booking process.

 

Hotel reservations for the 2026 SEMA Show, November 3-6, Las Vegas, can be made online at semashow.com/hotel.

 

 

See the top five benefits of booking your 2026 SEMA Show hotel through our only official partner, onPeak, below:

 

Deep Value and Discounts 

SEMA negotiates the lowest available nightly rates -- often below hotel rack rates. Skip the hours of searching online and book directly through onPeak--but don't wait! Visit semashow.com/hotel as early as possible to lock in the best available rates. 

 

Even better, organizers will price-match if you find a lower rate -- so there's no downside to booking within the official SEMA Show hotel block.

 

Earn Hotel Rewards Points 

Hotel rewards points add up quickly, especially during trade show travel. Reservations made through official SEMA Show hotels are eligible for loyalty programs. Simply enter your rewards number when booking, and you're set.

 

For example, SEMA Showgoers who are already Marriott Bonvoy members (a free program) can earn points by following these steps:

• Book your SEMA Show hotel through onPeak, the official housing provider. Select a Marriott or MGM property.
• Enter your unique Marriott Bonvoy number in the "Hotel Rewards" section upon check-out. 
• IMPORTANT: Provide your Marriott Bonvoy number again at the front desk during check-in.

 

Fully Flexible Booking

Plans change. There are no change fees and no full prepayment required at the time of booking -- unlike many other booking channels. You can modify or cancel your reservation without penalty through October 8.

 

Easy Group Bookings 

Book your entire group -- large or small -- in real time with immediate confirmations. Reserve rooms now and assign guests later.

 

You can select rooms based on preferred travel dates and manage payments for the full group or assign individual payment methods.

 

A Sustainable Hotel Stay 

The official SEMA Show hotel provider, onPeak, offers resources to support more sustainable travel. View hotel sustainability plans at onpeak.com/sustainability and explore additional travel tips at blog.onpeak.com.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com. 

By Ashley Reyes

 

Applications for the 2026 SEMA Future Leaders Network (FLN) Professional Development Program, happening May 14-15 at the SEMA Garage Detroit, close Friday, April 13, at www.sema.org/fln-pdp. The program is open to all SEMA members.
 

To advance in your career, it's important to know how to communicate with confidence, present yourself professionally, and navigate workplace challenges effectively. Through the Professional Development Program, you'll learn directly from Dale Carnegie certified trainers as they walk you through the communication skills necessary to optimize your performance, lead with conviction and positively impact your company's bottom line.
 

In just two days, you'll become an active practitioner of the communication principles outlined in the Dale Carnegie book How to Win Friends and Influence People.

 

What You'll Gain:

• Elevate your communication skills through interactive lessons.   
• Take part in group exercises that will teach you to communicate professionally and confidently in various business situations. 
• Gain strategies to build relationships and deal with difficult people in multiple scenarios.  
• Strengthen your ability to gain cooperation and influence people, including direct reports, laterally and upward. 
• Find out how to use emotional controls to sustain success.  
• Learn how to navigate challenging situations through effective communication.  

 

"After attending the Professional Development Program, I feel more capable with communication, both with staff at work and with family at home," said 2024 PDP participant Jordon Mosher of Diode Dynamics. "This training opened my eyes to the fact that my communication style can be much more refined to more clearly communicate with those around me."

 

Unlike other professional development programs, the FLN Professional Development Program offers quality networking and conversations targeted to automotive aftermarket professionals. You'll exchange experiences, learn from others and establish friendships with those who have similar passions and goals. 

 

Apply for the FLN Professional Development Program at sema.org/fln-pdp. 

By Ashley Reyes

 

To help restoration parts manufacturers showcase their newest innovations to classic car builders and consumers, the SEMA Automotive Restoration Market Organization (ARMO) invites its manufacturing members to enter the Hot Products Showcase, taking place April 22-25, at the Spring Carlisle Show in Carlisle, Pennsylvania.
 

If your company manufactures products that are used to build or restore classic vehicles, the Hot Products Showcase is your opportunity to highlight them in a high-traffic area of the Spring Carlisle Show--for free. By entering the Showcase--located next to the grandstands--you increase brand visibility within the restoration community, place your products in front of consumers actively looking to build or restore and will compete for a Best New Product Award.  
 

Why Enter the Showcase?  

1. Boost Visibility: Share what products are new and exciting from your brand.  
2. Facilitate Coverage: Help media at the show identify your company's latest innovations.
3. Maximize ROI: Get free product exposure just for being an ARMO member.
4. Get Noticed Early: Showcase your new products ahead of the 2026 SEMA Show.   
5. Win an Award: Your product could win a Best New Product Award in the following categories: Exterior, Interior, Engine, Accessory Item, Drivetrain/Brakes/Suspension and People's Choice.  

Available to ARMO members only, the entry form is quick to complete and tailored to highlight key details that matter most to consumers and media. Even if you are not attending the Spring Carlisle Show, all you need to do is ship your product to the Show with a return label, and ARMO takes care of the rest. Manufacturers attending the Show can simply drop off the product at the Hot Products Showcase tent.

Enter your products into the ARMO Hot Products Showcase here.

Not an ARMO member? Learn more and join here.