By Ashley Reyes

 

Truck and off-road builders have until Friday, July 31, to apply for the SEMA Truck & Off-Road Alliance (TORA) Feature Vehicle Showcase, taking place at the 2026 SEMA Show, November 3-6 in Las Vegas.   

 

What is the TORA Feature Vehicle Showcase?  

 

The TORA Feature Vehicle Showcase is a popular feature of the SEMA Show that highlights up to 10 unique truck and off-road builds in a premier space located outside walkway between the Las Vegas Convention Center North and West Hall--known as the TORA Feature Vehicle Trail.

 

The Showcase spotlights the latest trends and products driving the truck and off-road industry and gives builders a rare opportunity to promote their skills to a global audience. 

 

What types of vehicles qualify?  

 

Applications are accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, electric vehicle/hybrid and CUV/crossover. Each vehicle should demonstrate superior design, craftsmanship and quality. 

 

What are the benefits of applying?  

 

The SEMA Show is the best-attended trade show in the automotive aftermarket. Having a vehicle included in the Showcase brings invaluable exposure for TORA member companies and puts their work in front of thousands of industry professionals, buyers and the media. It also increases awareness of builders and manufacturers whose parts are on each vehicle. 

 

All selected vehicles are eligible to win the TORA Feature Vehicle Best in Show Award voted on by SEMA Showgoers. The winner will be announced in front of industry peers during the TORA SEMA Show Reception. Also, all vehicles are promoted on TORA's social-media channels and SEMA News up to and during the SEMA Show. 

 

Who qualifies to apply?  

 

Qualifying companies must be a current SEMA and TORA member, and manufacturers must be exhibiting at the SEMA Show. The cost to participate is $1,500, with $500 of that amount benefiting SEMA Cares--the fundraising arm of SEMA that supports a variety of children's charities. 

 

Ready to showcase your build and brand on the industry’s biggest stage? Apply today.

By Ashley Reyes

 

There's still time to register for the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) virtual Coffee and Conversation on racecar setup fundamentals and suspension tuning strategies, taking place Thursday, August 6, at 9:00 a.m. PDT/12:00 p.m. EDT. 

 

WTSBC Coffee and Conversations are virtual events where members gather to network and exchange insights on industry challenges. Hear from Brian Bohlander, director of marketing––sports and partnership at Old World Industries, and other experts about practical knowledge for suspension tuning, race-car setup and performance optimization.

 

Topics include:  

 

• SCCA racing setups
• How low is too low?
• Calculating spring rates for coilover setups
• E-racing suspension setups
• Hidden suspension pitfalls
• Caster and camber setup

 

Unlike traditional webinars, Coffee and Conversations are centered on open dialogue. Attendees will connect with other experts in the wheel, tire, suspension and brake space while gaining practical takeaways in a relaxed, peer-driven environment.

 

With the event just days away, now is the time to register and be part of the discussion.

 

By Ashley Reyes

 

The SEMA Businesswomen's Network (SBN) has named Dawson Druesedow, owner of 4 Wheel Performance LLC, as its newest allyship honoree.

Learn how Druesedow supports women in the industry and promotes the ally mindset in the SEMA News interview below. 

 

SEMA News: What do you do to support the ally mentality and women's empowerment?

Dawson Druesedow: At 4 Wheel Performance, I've worked for two decades to build a shop culture where talent, character and passion lead––not stereotypes. Supporting women in the off-road and performance industry has been a priority from the start. That means hiring based on skill and drive, collaborating with women-led businesses and fostering a respectful environment for both our team and customers. Allyship shows up in everyday decisions, not just big gestures.

 

SN: Can you share your favorite experience being an ally?  

DD: One of the most meaningful examples of allyship in my journey has been working with Rebekah. She had a strong background in the automotive world––she worked on her own vehicles, had certifications in both TIG and MIG welding and had even been part of airplane refurbishment teams. When she applied for a counter sales role at 4 Wheel Performance, I knew her experience and technical knowledge would bring tremendous value to our team, even if it didn't fit the "typical" mold some people expected.

 

At first, a few male customers were standoffish––hesitant to take advice from a woman at the counter. But that changed quickly once they spoke with her. Rebekah's confidence, deep product knowledge and real-world experience earned their trust fast. She didn't just prove herself; she reset their expectations.

 

Even more importantly, our female customers loved talking with her. For many, it was the first time they felt fully comfortable walking into a performance shop. Instead of deferring to a husband or second-guessing themselves, they had a knowledgeable woman to relate to, which made them feel more empowered to make decisions. That shift didn't just help the culture––it boosted our bottom line. Rebekah helped close more sales simply by creating a space where customers felt seen and respected.

 

Watching that transformation––in our customers, our team and even our local reputation––was incredibly rewarding. It's a reminder that being an ally isn't just about fairness. It's also good business.

 

SN: Why do you feel that being an ally is important? 

DD: Because change doesn't happen by chance. If you care about the future of the industry, you need to care about making it more inclusive. Being an ally means calling out what's wrong and lifting up what's right––even when no one's watching. It's how we grow and  make the space better for the next generation.

 

SN: What have you found to be the most important/valuable part of being an ally?

DD: The most valuable thing is the relationships built along the way and the impact that small acts of support can have on someone's career. It's rewarding to know you played a part in someone realizing their potential or finding their place in the industry. That's what makes it worth doing every time.

 

SN: How long have you been in the industry?

DD: I've proudly owned and operated 4 Wheel Performance for 20 years. What started as a passion for custom builds has grown into a full-service performance shop serving off-road enthusiasts and everyday drivers alike.

 

SN: What advice do you have for those that want to become an ally?

DD: Lead with intention. You don't have to know everything––just be willing to learn, step aside when needed and speak up when it counts. And make it part of your everyday routine: in hiring, in mentoring and in how you talk about the industry.

 

SN: How does someone spread the ally mentality?

DD: By living it. I try to lead by example in how I run my shop, who I support and what kind of community we build––both in the workplace and out on the trails. I'm also intentional about creating space for women to succeed, whether that's a new hire, vendor or customer who's just getting into off-roading.

 

 

Fill out an SBN Ally Spotlight form to highlight how you or a colleague is being an ally to women in the automotive specialty-equipment industry. Selected candidates are eligible to be featured on SBN's social media and in SEMA News.

By SEMA News Editors

 

Northwood University has unveiled the first renderings of a new academic facility to be named in honor of Dr. Alan Wildstein and constructed adjacent to the existing and remodeled N.A.D.A. Hotel and Conference Center.

 

The new academic facility will serve as a vibrant community hub and new gateway to Northwood's growing automotive, mobility and professional education ecosystem, according to the university.

 

The new academic facility is designed to integrate modern classrooms, collaborative learning environments and a premier conference venue supported by and named after Reynolds and Reynolds, a provider of software, services and forms in automotive retail space.

 

The conference center will accommodate up to 350 guests in a banquet-style setting, which will attract industry conferences, host events and add to Northwood's annual regional economic impact of more than $200 million, according to the university.

 

Additionally, the facility will feature second-floor suites to host guests and create unique opportunities for students to gain experience managing venues like a boutique hotel and conference center.

 

The new academic facility's main gallery will also serve as a dynamic hub for academic and professional development, says the university. Executive conference rooms will support both smaller events and flexible classroom use. An adjacent "Acta Lounge" will support the conference center and gallery by offering a welcoming space for social gatherings, visiting dignitaries and fundraising receptions.

 

More details available at northwood.edu/news/automotive-academic-facility-rendering.

 

Rendering courtesy of Northwood University 

 

Close to 900 HP: Ferrari 12Cilindri Versione Speciale

 

Ferrari is preparing a high-performance Versione Speciale of its 12Cilindri. While the automaker has not confirmed the name or performance specifications, expect the front-mounted 6.5L V12 to produce more than the current model's 830 hp, potentially approaching the 900hp mark. The range-topping coupe could debut in 2027, with a Spider variant likely to follow in 2028.

 

 

Topless and Electric: BMW i4 Convertible

 

 

All signs point to BMW retiring the electric 4 Series Gran Coupe next year, with no direct replacement planned. However, these exclusive spy shots from Munich suggest at least one new electric convertible is on the way.

 

Sources close to BMW claim the i4 Convertible, internally codenamed "NA3," will launch in 2028. It will expand the Neue Klasse 3 Series EV lineup, joining the recently revealed i3 Sedan and the upcoming i3 Touring. Like today's gas-powered 4 Series Convertible, the new i4 is expected to offer four-passenger seating.

 

 

Because it was designed from the ground up as an EV, the i4 Convertible won't inherit the packaging compromises of an internal-combustion platform. Engineers have been able to stretch the wheelbase by pushing the wheels farther toward the corners while shortening the overhangs, creating additional interior space that benefits a 2+2 convertible.

 

Unlike the previous-generation F33 hardtop convertible, the i4 Convertible will reportedly feature a fabric soft top, similar to today's 4 Series Convertible. While hardtops have their fans, automakers generally favor soft tops because they're lighter, occupy less space when folded and are less complex to manufacture.

 

The arrival of the i4 Convertible isn't expected to signal the end of the gas-powered 4 Series Convertible. Rumors suggest the G23 will remain in production at BMW's Dingolfing plant through mid-2029, alongside the G83 M4 Convertible. It's still too early to know whether BMW plans to develop an M version of the electric convertible.

 

BMW could also introduce the rumored i4 Coupe, codenamed "NA2," allowing the automaker to spread development costs across multiple body styles. Because these models share much of their architecture with the i3, many of their design and engineering details are likely already established.

 

 

 

Forever Young: Range Rover Sport Receives a Facelift

 

 

After reliability concerns and last year's production pause, Land Rover is looking to refresh its lineup with a mix of new models and mid-cycle updates.

 

The Range Rover lineup is among those receiving attention. Recent spy shots revealed the fullsize Range Rover testing with heavy camouflage, pointing to a redesigned front end and an updated interior inspired by the latest Velar prototypes.

 

Now, new spy photos confirm the Range Rover Sport is also receiving a mid-cycle refresh, likely arriving for the '27 or '28 model year.

 

The heavily camouflaged prototype, photographed during testing in Germany, features revisions to the grille, front bumper and headlights. Additional interior updates are expected, while the rear appears set to receive redesigned taillights, reshaped dual-exhaust outlets and subtle updates to the rear bumper.

 

 

 

Story and photos by Andreas Conradt, Automedia

 

Close to 900 HP: Ferrari 12Cilindri Versione Speciale

 

Ferrari is preparing a high-performance Versione Speciale of its 12Cilindri. While the automaker has not confirmed the name or performance specifications, expect the front-mounted 6.5L V12 to produce more than the current model's 830 hp, potentially approaching the 900hp mark. The range-topping coupe could debut in 2027, with a Spider variant likely to follow in 2028.

 

 

Topless and Electric: BMW i4 Convertible

 

 

All signs point to BMW retiring the electric 4 Series Gran Coupe next year, with no direct replacement planned. However, these exclusive spy shots from Munich suggest at least one new electric convertible is on the way.

 

Sources close to BMW claim the i4 Convertible, internally codenamed "NA3," will launch in 2028. It will expand the Neue Klasse 3 Series EV lineup, joining the recently revealed i3 Sedan and the upcoming i3 Touring. Like today's gas-powered 4 Series Convertible, the new i4 is expected to offer four-passenger seating.

 

 

Because it was designed from the ground up as an EV, the i4 Convertible won't inherit the packaging compromises of an internal-combustion platform. Engineers have been able to stretch the wheelbase by pushing the wheels farther toward the corners while shortening the overhangs, creating additional interior space that benefits a 2+2 convertible.

 

Unlike the previous-generation F33 hardtop convertible, the i4 Convertible will reportedly feature a fabric soft top, similar to today's 4 Series Convertible. While hardtops have their fans, automakers generally favor soft tops because they're lighter, occupy less space when folded and are less complex to manufacture.

 

The arrival of the i4 Convertible isn't expected to signal the end of the gas-powered 4 Series Convertible. Rumors suggest the G23 will remain in production at BMW's Dingolfing plant through mid-2029, alongside the G83 M4 Convertible. It's still too early to know whether BMW plans to develop an M version of the electric convertible.

 

BMW could also introduce the rumored i4 Coupe, codenamed "NA2," allowing the automaker to spread development costs across multiple body styles. Because these models share much of their architecture with the i3, many of their design and engineering details are likely already established.

 

 

 

Forever Young: Range Rover Sport Receives a Facelift

 

 

After reliability concerns and last year's production pause, Land Rover is looking to refresh its lineup with a mix of new models and mid-cycle updates.

 

The Range Rover lineup is among those receiving attention. Recent spy shots revealed the fullsize Range Rover testing with heavy camouflage, pointing to a redesigned front end and an updated interior inspired by the latest Velar prototypes.

 

Now, new spy photos confirm the Range Rover Sport is also receiving a mid-cycle refresh, likely arriving for the '27 or '28 model year.

 

The heavily camouflaged prototype, photographed during testing in Germany, features revisions to the grille, front bumper and headlights. Additional interior updates are expected, while the rear appears set to receive redesigned taillights, reshaped dual-exhaust outlets and subtle updates to the rear bumper.

 

 

 

Story and photos by Andreas Conradt, Automedia

 

From the SEMA Washington, D.C., office

 

In January, SEMA and PRI unveiled the 2026 Advocacy Agenda, a roadmap for which issues we would focus on for the coming year.

 

Since then, the SEMA Government Affairs team has been hard at work at the state and federal levels to advance each of SEMA and PRI's legislative priorities set at the beginning of the year:  

• Protecting Racetracks and the Future of Motorsports 
• Preserving Our Automotive Heritage 
• Establishing the Right to Modify Vehicles 
• Protecting and Expanding Access to Public Lands. 

 

Here's your mid-year update:.

 

Protecting Racetracks and Future of Motorsports

 

SEMA and PRI continue to see success through the state-based Right-to-Race campaign, which protects long-standing racetracks from nuisance complaints and lawsuits brought by individuals who move near existing facilities. 

 

In 2026, Kansas and South Carolina joined Iowa and North Carolina in enacting Right-to-Race legislation, while efforts in Ohio and Michigan continue to advance.

 

These victories help ensure that racetracks can continue serving as important economic drivers, tourism destinations and community gathering places for generations to come without the threat of nuisance claims that seek to restrict lawful operations. 

 

One setback occurred in Wisconsin, where Right-to-Race legislation received overwhelming bipartisan support in the state legislature but was ultimately vetoed by Governor Tony Evers. 

 

At the federal level, momentum continues to build behind legislation aimed at providing tax certainty for small and local racetracks. While a clear path forward has yet to emerge, there remains optimism that motorsports-related tax provisions could be included in a broader year-end tax package. 

 

Preserving Our Automotive Heritage

 

In California, PRI and SEMA have again built strong support for Leno’s Law, and are again making significant progress. If enacted, Leno's Law would exempt qualifying collector vehicles from California's smog-check requirements, helping preserve and keep eligible classic vehicles street legal. Right now, Leno’s Law has advanced out of the California Assembly Transportation Committee and awaits action in the Assembly Appropriations Committee. 

 

Establishing the Right to Modify Vehicles

 

Federal efforts to protect the Right to Modify are making significant progress, with the U.S. House Energy & Commerce Committee passing the "ADAS Functionality and Integrity Act" as part of the automotive safety provisions in the highway bill. The next step is for the U.S. House of Representatives to hold a vote on the highway bill. This legislation is an important initial step toward protecting enthusiasts' vehicle ownership rights by ensuring vehicles with advanced safety systems can be modified without compromising the functionality of these critical safety systems.  

 

Protecting and Expanding Access to Public Lands

 

SEMA and its ORBA subsidiary are leading efforts to protect and expand access to public lands. SEMA and ORBA are backing the Outdoor Americans with Disabilities Act (S 2968 and HR 9221), which would help to expand and protect motorized access to public lands for Americans with disabilities. 

 

President Trump signed a proclamation in July that directs expanded recreational access at the Bears Ears and Grand Staircase-Escalante National Monuments, and the San Rafael Swell and Desert, both in Utah. Finally, the organizations are pushing to advance the Public Lands Access Restoration Act (PLARA) (HR 7979), which would keep existing roads and trails open for off-road vehicles.  

 

At the state level, SEMA and ORBA are at the forefront of efforts to prevent new burdens on off-road enthusiasts, including proposing new training requirements for OHV use in California. 

 

Playing Defense

 

In addition to advancing proactive legislation, SEMA is playing defense at the state and federal levels against legislation and regulations that could negatively impact automotive enthusiasts and the aftermarket industry. Washington considered legislation that would have banned tires containing 6PPD, but the proposal was defeated following opposition from SEMA members, industry coalitions and automotive enthusiasts.

 

In California, the California Energy Commission is continuing to develop replacement-tire efficiency regulations under authority granted by a 2003 law. That regulatory process remains ongoing.  

 

Defending the Aftermarket

 

In a monumental development for our industry, the SEMA Garage's SEMA Certified-Emissions program has been officially recognized by the U.S. Environmental Protection Agency (EPA) as a valid pathway to demonstrate emissions compliance in 49 states. This milestone represents decades of research, relationships and investments.

 

With the SEMA Certified-Emissions Program earning EPA recognition, it will be quicker and easier for aftermarket manufacturers to be able to demonstrate emissions compliance and get to market quicker. 

 

In California, a SEMA-sponsored bill (SB 1069) to reform CARB’s Executive Order (EO) process continues to advance through the legislature with bipartisan support. The bill would create a conditional approval pathway that would allow qualifying aftermarket emissions-related products to be sold, advertised and installed while CARB completes its final review.  

 

Advocating for the Industry in D.C. and Sacramento

 

SEMA held two successful advocacy days in the first half of 2026, including in Washington, D.C. and Sacramento, California. 

 

This year's Washington Rally was the organization's biggest-ever, with more than 100 members and automotive content creators in D.C. to elevate the voices of the automotive aftermarket on the issues that matter most to you. And our annual California Rally was an equally successful event, with SEMA members putting a face to the issues that impact the aftermarket. 

 

What's Next for SEMA and PRI? 

 

The midterm election is kicking into high gear––stay tuned for big announcements on how SEMA is going to mobilize voters across the nation to elect candidates who will protect the aftermarket. 

 

From the SEMA Washington, D.C., office

 

In January, SEMA and PRI unveiled the 2026 Advocacy Agenda, a roadmap for which issues we would focus on for the coming year.

 

Since then, the SEMA Government Affairs team has been hard at work at the state and federal levels to advance each of SEMA and PRI's legislative priorities set at the beginning of the year:  

• Protecting Racetracks and the Future of Motorsports 
• Preserving Our Automotive Heritage 
• Establishing the Right to Modify Vehicles 
• Protecting and Expanding Access to Public Lands. 

 

Here's your mid-year update:.

 

Protecting Racetracks and Future of Motorsports

 

SEMA and PRI continue to see success through the state-based Right-to-Race campaign, which protects long-standing racetracks from nuisance complaints and lawsuits brought by individuals who move near existing facilities. 

 

In 2026, Kansas and South Carolina joined Iowa and North Carolina in enacting Right-to-Race legislation, while efforts in Ohio and Michigan continue to advance.

 

These victories help ensure that racetracks can continue serving as important economic drivers, tourism destinations and community gathering places for generations to come without the threat of nuisance claims that seek to restrict lawful operations. 

 

One setback occurred in Wisconsin, where Right-to-Race legislation received overwhelming bipartisan support in the state legislature but was ultimately vetoed by Governor Tony Evers. 

 

At the federal level, momentum continues to build behind legislation aimed at providing tax certainty for small and local racetracks. While a clear path forward has yet to emerge, there remains optimism that motorsports-related tax provisions could be included in a broader year-end tax package. 

 

Preserving Our Automotive Heritage

 

In California, PRI and SEMA have again built strong support for Leno’s Law, and are again making significant progress. If enacted, Leno's Law would exempt qualifying collector vehicles from California's smog-check requirements, helping preserve and keep eligible classic vehicles street legal. Right now, Leno’s Law has advanced out of the California Assembly Transportation Committee and awaits action in the Assembly Appropriations Committee. 

 

Establishing the Right to Modify Vehicles

 

Federal efforts to protect the Right to Modify are making significant progress, with the U.S. House Energy & Commerce Committee passing the "ADAS Functionality and Integrity Act" as part of the automotive safety provisions in the highway bill. The next step is for the U.S. House of Representatives to hold a vote on the highway bill. This legislation is an important initial step toward protecting enthusiasts' vehicle ownership rights by ensuring vehicles with advanced safety systems can be modified without compromising the functionality of these critical safety systems.  

 

Protecting and Expanding Access to Public Lands

 

SEMA and its ORBA subsidiary are leading efforts to protect and expand access to public lands. SEMA and ORBA are backing the Outdoor Americans with Disabilities Act (S 2968 and HR 9221), which would help to expand and protect motorized access to public lands for Americans with disabilities. 

 

President Trump signed a proclamation in July that directs expanded recreational access at the Bears Ears and Grand Staircase-Escalante National Monuments, and the San Rafael Swell and Desert, both in Utah. Finally, the organizations are pushing to advance the Public Lands Access Restoration Act (PLARA) (HR 7979), which would keep existing roads and trails open for off-road vehicles.  

 

At the state level, SEMA and ORBA are at the forefront of efforts to prevent new burdens on off-road enthusiasts, including proposing new training requirements for OHV use in California. 

 

Playing Defense

 

In addition to advancing proactive legislation, SEMA is playing defense at the state and federal levels against legislation and regulations that could negatively impact automotive enthusiasts and the aftermarket industry. Washington considered legislation that would have banned tires containing 6PPD, but the proposal was defeated following opposition from SEMA members, industry coalitions and automotive enthusiasts.

 

In California, the California Energy Commission is continuing to develop replacement-tire efficiency regulations under authority granted by a 2003 law. That regulatory process remains ongoing.  

 

Defending the Aftermarket

 

In a monumental development for our industry, the SEMA Garage's SEMA Certified-Emissions program has been officially recognized by the U.S. Environmental Protection Agency (EPA) as a valid pathway to demonstrate emissions compliance in 49 states. This milestone represents decades of research, relationships and investments.

 

With the SEMA Certified-Emissions Program earning EPA recognition, it will be quicker and easier for aftermarket manufacturers to be able to demonstrate emissions compliance and get to market quicker. 

 

In California, a SEMA-sponsored bill (SB 1069) to reform CARB’s Executive Order (EO) process continues to advance through the legislature with bipartisan support. The bill would create a conditional approval pathway that would allow qualifying aftermarket emissions-related products to be sold, advertised and installed while CARB completes its final review.  

 

Advocating for the Industry in D.C. and Sacramento

 

SEMA held two successful advocacy days in the first half of 2026, including in Washington, D.C. and Sacramento, California. 

 

This year's Washington Rally was the organization's biggest-ever, with more than 100 members and automotive content creators in D.C. to elevate the voices of the automotive aftermarket on the issues that matter most to you. And our annual California Rally was an equally successful event, with SEMA members putting a face to the issues that impact the aftermarket. 

 

What's Next for SEMA and PRI? 

 

The midterm election is kicking into high gear––stay tuned for big announcements on how SEMA is going to mobilize voters across the nation to elect candidates who will protect the aftermarket. 

 

By SEMA News Editors

 

The countdown is on. With fewer than 100 days until the 2026 SEMA Show, now is the time to register and start planning your trip to Las Vegas, November 3-6.

Don't wait––register today to secure your badge for the SEMA Show and experience the automotive aftermarket's biggest week in person.

 

 

The SEMA Show will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

 

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show. 

 

2026 SEMA Show Features and Activations

 

New for 2026: Powersports/Side-by-Side (SxS)/Lifestyle Section

 

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, with access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

 

The Show floor will undergo an evolution to group trucks, off-road and powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:
 

• Motorcycles and dirt bikes
• Side-by-sides
• Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section.

"We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

 

Get all the details.

 

Show-Stopping Builds

 

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.

 

SEMA Battle of the Builders Presented by Mothers Polish

 

Now in its 13th year, the famed SEMA Battle of the Builders Presented by Mothers Polish competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.

 

New for 2026: The SEMA Battle of the Builders will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA Battle of the Builders: Bike Builder Shootout category.

 

For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.

 

Class winners will advance through the competition, with one ultimately named overall Battle of the Builders champion.

 

Get the complete details.

 

View on the floorplan.

 

SEMA Education

 

SEMA Education offers Showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.

 

Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Collision Repair Stage

 

The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.

 

Through dedicated programming from the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS), attendees can participate in collision-repair-focused educational sessions and special industry events designed to address the latest trends, technologies and business challenges facing the collision-repair market. The stage offers valuable opportunities to learn from industry experts, gain practical insights and connect with peers across the collision-repair community.

 

View on the floorplan.

 

SEMA FutureTech Studio

 

The SEMA FutureTech Studio is a real-world reflection of today's advancements and opportunities available to aftermarket businesses.

 

Located in booth #24401, this featured exhibit brings together experts and cutting-edge technologies from across the mobility landscape, with innovations in alternative fuels, electric vehicle (EV) and powertrain development, advanced manufacturing and advanced vehicle safety systems.

 

View on the floorplan.

 

New Products Showcase

 

The New Products Showcase is the world's largest display of new automotive aftermarket products and remains one of the top destinations for buyers and media at the SEMA Show.

 

Featuring thousands of newly introduced products from across the industry, the Showcase offers attendees a firsthand look at the innovations shaping the future of the automotive aftermarket, returning to the Lower South Hall near the main registration.

 

View on the floorplan.

 

PRO Cup Challenge

 

Organized by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge celebrates creativity, craftsmanship and innovation within the restyling industry while demonstrating the value of dealer-ready accessory packages.

 

Finalists are challenged to design an accessory package for a new-model vehicle that appeals to a broad audience while meeting real-world dealership requirements. Entries are evaluated on marketability, ease of reproduction, creativity and profitability, while attendees also have the opportunity to vote for their favorite build through the People's Choice Award.

 

Get the complete details.

 

View on the floorplan.

 

Global Tire Expo-Powered by TIA

 

Sponsored by the Tire Industry Association (TIA), the Global Tire Expo serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading manufacturers and suppliers. The exhibit attracts tire dealers, retailers, distributors and automotive professionals from around the world while providing valuable opportunities for networking and business development.

 

SEMA Industry Honors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

 

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

 

Get the complete details.

 

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Show Kickoff Breakfast

 

A longstanding SEMA Show tradition, the Kickoff Breakfast brings together the aftermarket community before the Show officially opens. The event celebrates the innovators and entrepreneurs driving the industry forward and includes the presentation of the New Product Showcase Awards, Manufacturer of the Year and Channel Partner of the Year honors.

 

Set for Tuesday, November 3, at 7:00 a.m. local time, tickets are available for purchase during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Live

 

The SEMA Show opens its doors to a worldwide audience, for the third year in a row, via a livestream available on YouTube and Facebook. Throughout Show week, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days.

 

Attendees can see how it all comes together in person at the SEMA Live Studio in its Central Hall location, booth #20341.

 

View on the floorplan.

 

SEMA Gear

 

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available, or click below.

 

View on the floorplan.

 

Featured SEMA Show Artist Larry Chen

 

Photographer Larry Chen, pictured above, has spent two decades documenting the people, vehicles and moments that define automotive culture. As the Featured SEMA Show Artist, Chen's photography will be incorporated throughout the Show's visual identity, appearing in signage, marketing materials and special installations. Chen is the first photographer selected as Featured SEMA Show Artist and the fifth creative to receive the honor since the program's inception.
 

 

Art Walk

 

Get immersed in automotive lifestyle and culture at the SEMA Show Art Walk, where some of the industry's premier artists will showcase their latest creations and celebrate the creativity that drives car culture.

 

Keep an eye on SEMA News for additional updates, announcements and programs set for the 2026 SEMA Show.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

By SEMA News Editors

 

Your next big business idea or technical insight could be just one SEMA Education session away.

 

SEMA Education returns to the 2026 SEMA Show, November 3-6 in Las Vegas, with dozens of expert-led sessions, most included with a SEMA Show registration.

 

The full education schedule is now available at semashow.com/education-schedule, where attendees can browse sessions and explore SEMA Education tracks. Showgoers can also learn more about partner programs from SCRS, I-CAR and TIA.

 

 

Reserving a spot in advance by adding education sessions during SEMA Show registration or by logging into the Registration Resource Center after registering is highly encouraged. Keep in mind that some partner sessions require separate registration or fees, which are noted on the schedule.

 

SEMA Education: Built Around the Topics That Matter

 

SEMA Education offers sessions designed for every stage of an automotive aftermarket professional's career across eight education tracks:

• Sales and Marketing (12 sessions): Discover new ways to connect with customers, strengthen your brand and grow your business through proven marketing and sales strategies, including topics featuring AI.
• Small-Business Strategy (8 sessions): Practical advice for owners and managers looking to improve operations, increase profitability and prepare for the future.
• Emerging and Executive Leadership (5 sessions): Develop leadership skills, strengthen communication and prepare yourself or your team for greater responsibility, including sessions presented by Dale Carnegie.
• Vehicle Technology (5 sessions): Stay current on rapidly evolving vehicle systems, aftermarket technologies and technical developments affecting the industry, including advanced fuels, AI-related tools, ADAS and more.
• Aftermarket Updates and Future Trends (3 sessions): Get a clearer picture of where the industry is headed through market insights, research and trend analysis, including the SEMA State of the Industry.
• Legislative and Regulatory (3 sessions): Learn about policy changes, emissions regulations and other government actions that could impact your business, including EPA & CARB compliance, ADAS certification and more.
• Inside the Shop (3 sessions): Hear from experienced builders, technicians and shop leaders tackling the real-world challenges businesses face every day, including sessions powered by SEMA's Councils & Networks.
• Talent Management (3 sessions): These sessions focus on recruiting, developing and retaining the workforce your small business needs to succeed.

 

Learn From Industry Partners: SCRS, I-CAR and TIA

 

Collision repair professionals can explore specialized sessions presented by SCRS and I-CAR, covering technical training, repair procedures, emerging vehicle technologies and other topics relevant to today's repair environment.

 

For tire dealers, installers and service professionals, TIA will once again offer education focused on technical knowledge, business practices and issues affecting the tire industry.

 

More information about partner programs, individual sessions and registration requirements is available at semashow.com/education-schedule.

 

Build Your SEMA Education Schedule Before You Arrive

 

Experienced attendees build their education schedule before arriving in Las Vegas. Setting aside even a few one-hour sessions can help bring new ideas like improving shop operations, preparing for regulatory changes, finding new ways to market business or developing the next generation of leaders.

 

Review the complete 2026 SEMA Education schedule, reserve your sessions and start planning your week today at semashow.com/education-schedule.

 

Attendees are encouraged to reserve their seats in advance by adding education sessions during SEMA Show registration or by logging into the Registration Resource Center after registering. Some partner sessions require separate registration or fees, which are noted in the schedule.

 

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.