By SEMA News Editors

The SEMA Show is partnering with VRX Simulators to debut VRX Speed Fest, an innovative sim racing competition that merges the excitement of virtual racing with the energy of a live, in-person experience. For the first time, fans and competitors will qualify online and then see the action unfold during the SEMA Show, taking place November 4-7 in Las Vegas. 

The Road to Las Vegas: The VRX Speed Fest competition begins with a three-part online qualifier series hosted on iRacing on October 4, 11 and 18. Top performers will earn their place at the SEMA Show, where they will compete for the ultimate prize: a turnkey VRX simulator valued at $50,000. 

Live at the SEMA Show: The excitement culminates at the SEMA Show, where attendees will experience the thrill of professional-level sim racing firsthand. Fans will enjoy racing on 20 state-of-the-industry racing simulators, interactive zones, exclusive competitions and the energy of esports racing on the world's largest automotive stage.  

"This is more than just a competition; it's the future of motorsports," said Robert Stanners, CEO of VRX Simulators. "We wanted to create a unique chance for fans to race, connect and experience the intensity of sim racing like never before. With VRX Speed Fest, we now have that." 

A Growth Engine for Manufacturers and Brands: Sim racing's explosive growth is creating new opportunities for the automotive aftermarket, and the SEMA Show is at the center of this evolution. The global sim racing market is projected to reach $1.5 billion in 2025 and $5 billion by 2033 (DataInsights Market, 2025), with racing simulators alone expected to grow from $558.5 million in 2025 to $1.86 billion by 2034 (USD Analytics, 2025). This surge is driving demand for hardware, peripherals and aftermarket performance parts, making sim racing a natural fit for SEMA Show exhibitors. Manufacturers can leverage this trend to showcase innovation, launch new products and connect with a tech-driven audience that values realism and performance. 

A New Sponsorship and Marketing Channel: Beyond manufacturing, sim racing offers brands a powerful marketing platform. With millions of active participants and a rapidly growing global audience, sponsorship opportunities include branded competitions, in-game product placements and influencer partnerships--ideal for reaching a new customer base including Gen Z and Millennial consumers. VRX Speed Fest demonstrates how cutting-edge trends are shaping the future of motorsports, and why the SEMA Show remains the ultimate stage for companies to capitalize on this momentum. 

SEMA's Strategic Perspective: "Sim racing is reshaping how enthusiasts and businesses engage with motorsports," said SEMA Vice President of Events Tom Gattuso. "The SEMA Show's role is to reflect the industry we represent, create opportunities for companies to highlight innovation and build meaningful connections. VRX Speed Fest does exactly that, bringing together cutting-edge technology, passionate fans and the businesses that drive our industry forward." 

"VRX Speed Fest brings a new dimension to the SEMA Show floor," said SEMA Trade Show Director Andy Tompkins. "Attendees will not only witness the excitement of competitive sim racing but also experience firsthand how this technology is engaging new audiences and influencing the future of motorsports. It's an opportunity for everyone, from buyers and media to manufacturers and innovators, to explore latest trends, discover emerging technologies and connect in a dynamic, interactive environment." 

Don't Miss It: Whether you're racing online or attending the SEMA Show, VRX Speed Fest is set to be one of the most exciting motorsports events of the year. For updates, registration and streaming details, visit VRXEsports.com and follow #VRXSpeedFest. 

Qualified attendees are encouraged to register for the 2025 SEMA Show now to maximize their ROI. Hotel reservations at guaranteed low rates are available exclusively through SEMA's official hotel provider, onPeak. 

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit semashow.com/exhibitor. 

Image courtesy of Shutterstock

By SEMA News Editors

There's still time to secure your spot at the 2025 SEMA Show, November 4–7 in Las Vegas. Online registration for qualified professional attendees is currently $100 per approved badge, providing full access to a wealth of business-boosting education sessions, thousands of new products and heart-pounding outdoor vehicle activations. Don't miss your chance to take part in the largest automotive aftermarket trade show in the world.

Register now here!

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today's fast-changing landscape. It's where relationships are built, products are evaluated, strategies are sharpened and opportunities come to life.

Don't wait to secure your 2025 SEMA Show badge. Qualified individuals can register for their place at the Show right now at semashow.com/register for just $100. 

Below are seven reasons why you need to secure their registration for this year's SEMA Show:

• Exhibitors: Discover the latest product and vehicle trends across dozens of product categories: Trucks, SUVs & Off-Road; Restyling & Car Care Accessories; Powersports & Utility Vehicles; Business Services; Mobile Electronics & Technology; Racing & Performance; Hot Rod Alley; Restoration Marketplace; Collision Repair & Refinish; Tools & Equipment; Global Tire Expo--Powered by TIA and Wheels & Accessories; and First-Time and Featured Exhibitors.
• New Products Showcase: Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location of the Las Vegas Convention Center. 
• Education: SEMA Show Education is the single most crucial week of the year to power a professional development plan for your business and career. Through sessions and unique, immersive programs that explore the industry's most significant challenges and offer immediate takeaways, there is something for every automotive professional.
• Networking: The SEMA Show is where connections are built--network with exhibitors, industry leaders and VIPs/celebrities from more than 140 countries and regions. Use the Show's mobile app to view lists of all events, seminars, conferences, celebrity appearances and speakers, including date, time and location. In addition, this year's program includes SEMA Council & Networks receptions, happy hours and meetings--all designed to help you advance your business and grow your network. You'll also have the opportunity to meet face-to-face with others in the industry and build meaningful relationships that'll lead to real results and high-quality connections.
• Show Features: The SEMA Show is teeming with the latest innovations and trends, showcased in several dedicated areas like the SEMA Battle of the Builders Presented by Mothers Polish; the SEMA FutureTech Studio; feature vehicle displays; SEMA ADAS Showcase; the Collision Repair & Refinish Stage; the SEMA Show Art Walk, the new-for-2025 International Pavilion at the Westgate Las Vegas; heart-pounding outdoors activations including Optima Unleashed and the HorsePower Rodeo; and more to be announced.
• Show Events: Unique events and activations, such as the SEMA Show Kickoff Breakfast, the SEMA Industry Honors now at the iconic Fontainebleau, the iconic SEMA Cruise, vehicle demonstrations, and much more, will provide ample opportunities for the industry to unite.
• And much more: Of course, attending the SEMA Show in Las Vegas is the best way to boost an automotive professional's business and career path, but be sure to make the most of your time in Vegas with ancillary events like after-hours networking and SEMA Fest, a celebration of motorsports, music and car culture. Note: Your SEMA Show badge does not provide access to SEMA Fest. 

Registration for qualified professional attendees is $100 per person, with badge pickup on site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

This story was originally published on September 30, 2025.

By SEMA News Editors

The highly anticipated 2025 SEMA Show Press Conference Schedule is now available, showcasing a packed lineup of exclusive announcements, product launches and vehicle unveilings from the industry’s top innovators.

This year's schedule will give attendees the opportunity to be among the first to experience the announcements that will dominate headlines and shape conversations well beyond the Show floor. From groundbreaking new tools and performance parts to bold concept vehicles and first-to-market innovations, the press conferences provide an insider’s look at the advancements driving the industry forward. Qualified attendees are encouraged to register now to secure their badges ahead of time. For more information, visit semashow.com.

Official 2025 SEMA Show Press Conference Schedule

(As of Sept. 30, 2025; all times PST; subject to change)

TUESDAY, November 4

• 7:30 a.m.-8:50 a.m.: SEMA Show Kickoff Breakfast, Featuring Best New Products Announcement (Paradise Event Center)
• 9:00 a.m.-9:20 a.m.: TMI Products Scorched 1969 Mustang Widebody (Central Hall, Booth #24477)
• 9:30 a.m.-9:50 a.m.: Ringbrothers Debut (Central Hall, Booth #23191)
• 10:00 a.m.-10:20 a.m.: Toyota Walkaround with Rutledge Wood (Central Hall, Booth #22200)
• 10:40 a.m.: Ron Capps Motorsport Announcement (South Hall Upper, Booth #SU02)            
• 11:00 a.m.-11:20 a.m.: CTEK Global Product Debuts (Central Hall, Booth #23933)
• 11:30 a.m.-11:50 a.m.: GENTEX: Car Unveils--Ringbrothers and Classic Car Studio (Central Hall, Booth #23889)      
• 12:00 p.m.-12:20 p.m.: HOONIGAN Gymkhana 2025 Vehicle Debut (Silver Lot)
• 12:30 p.m.-12:50 p.m.: Maverick Ford Custom Garage Reveal (West Hall, Booth #55037) 
• 1:00 p.m.-1:20 p.m.: RealTruck Mattel Matchbox Collaboration & Reveal (West Hall, Booth #50033)
• 1:30 p.m.-1:50 p.m.: SEMA Battle of the Builders Top 40 Announcement (North Hall, Booth #10168)
• 2:00 p.m.-2:20 p.m.: Dapper Lighting Legends Unveiled: Drakon and Violent Take the Stage, OE7 Headlamp Premieres (Central Hall, Booth #23195)
• 2:30 p.m.-2:50 p.m.: The Future of Blazin Rodz (Central Hall, Booth #24401)
• 3:00 p.m.- 3:20 p.m.: Twisted Iron Performance Shop The Future of Hydrogen: 1961 Chevy Impala Debuts (Central Hall, Booth #24401)
• 3:30 p.m.-3:50 p.m.: Superformance Shelby Legendary Cars New Sports Car (Central Hall, Booth #23459)
• 4:00 p.m.-4:20 p.m.: ORACLE Lighting: A New Approach to Aftermarket LED Lighting (West Hall, Booth #57147)

WEDNESDAY, November 5

• 9:00 a.m.-9:20 a.m.: ClearPro Unveils Evolution with Next-Gen Products (West Hall, Booth #55219)
• 9:30 a.m.-9:50 a.m.: asTech Next-Gen ADAS: New Tools Boost Performance, Profit (South Hall-Upper, Booth #32195)
• 10:00 a.m.-10:20 a.m.: TOPDON New Product Introduction (South Hall-Upper, Booth #37177)
• 10:30 a.m.-10:50 a.m.: Coker Tire: Momentum (Central Hall, Booth #22691)
• 11:00 a.m.-11:20 a.m.: TERMINAX Next-Gen Film Launch (West Hall, Booth #52221)
• 11:30 a.m.-11:50 a.m.: SVG Car Wraps: Never Stop Innovating (North Hall, Booth #12627)
• 12:00 p.m.-12:20 p.m.: Bisimoto Engineering: Pushing Boundaries of EV & ICE Performance (Central Hall, Booth #24401)
• 1:30 p.m.-1:50 p.m.: Ratchet Up Your Productivity with Sonic Tools’ New Set (South Hall-Upper, Booth #39013)
• 2:30 p.m.-2:50 p.m.: Baxter Performance: "Evac-U-Filter", Oil Filter Evacuation Adapter (Central Hall, Booth #20557)
• 3:00 p.m.-3:20 p.m.: SolarDe Film Chameleon Film Prime IR Launch (West Hall, Booth #51159)
• 3:30 p.m.-3:50 p.m.: SEMA: Battle of the Builders Top 12 Announcement (North Hall, Booth #10168)

THURSDAY, November 6

• 12:00 p.m.-1:00 p.m.: FT by Pedal Commander--New B2B Brand (West Hall, Booth #57095)
• 3:30 p.m. - 3:50 p.m.: SEMA Battle of the Builders Top 4 Finalists Announcement (North Hall, Booth #10168)

FRIDAY, November 7  

• 11:00 a.m.-11:20 a.m.: SEMA Battle of the Builders Winner Announcement (North Hall, Booth #10168)

Exhibitors: Let Media Know What's New in Your Booth at SEMA 2025

To help exhibitors connect with media at the 2025 SEMA Show, November 4-7 in Las Vegas, exhibitors are invited to complete a brief Exhibitor Information Form, which will be shared with registered journalists and media outlets covering the Show.  

Whether you're launching a groundbreaking product, showcasing an innovative service or revealing a custom vehicle build, this is your chance to inform media of your plans for this year's Show. By submitting your information, you increase your chances of being included in media coverage before, during and after the event--and may even be contacted for interviews or feature stories. 

Why Submit the Form? 

• Boost Visibility: Share what's new, exciting and happening in your booth. 
• Facilitate Coverage: Help media identify relevant stories, industry trends and schedule interviews. 
• Maximize ROI: Leverage your presence at the Show with increased press attention. 
• Get Noticed Early: Submitting early gives you the best opportunity to be featured. 
• Inclusion in SEMA Publications: Your news could also be used by SEMA publications. 

Available to SEMA Show exhibitors only, the form is quick to complete and tailored to highlight key details that media look for when building their SEMA Show coverage plans. 

Submit the Exhibitor Information Form here. 

Online registration for qualified professional attendees is $100 per person, with badge pick-up available on-site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

Attendees can maximize their ROI by taking advantage of travel discounts (more details here). 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

From the SEMA Washington, D.C., office

A bill to protect race tracks from NIMBY-led nuisance complaints is set to become law in North Carolina. The North Carolina General Assembly last week passed HB926, which protects race tracks from nuisance claims, specifically in cases where the motorsports facility had legally established development rights and received all necessary permits and approvals to begin construction and operations. Governor Josh Stein announced that he will allow the bill to become law without his signature.

SEMA and PRI, throughout this process, worked closely with Rep. Allen Chesser, chair of the House Standing Committee on Regulatory Reform, meeting to express industry support, outlining strategies to get the bill across the finish line and highlighting the impact it will have on tracks across the state.

Background

Race tracks deserve strong champions to advocate on their behalf. Too many across the country face direct challenges that threaten their survival. These facilities are more than just tracks. They sustain jobs, generate local economic activity and embody a vital piece of our motorsports heritage, not just in North Carolina, but nationwide. When a track closes, communities lose real jobs, real livelihoods and beloved traditions. HB926 ensures race tracks can operate without the constant threat of closure or restricted use.

This new law sparks a broader conversation around the protection of race tracks. Iowa recently enacted a similar law, reflecting growing recognition that race tracks deserve the same commonsense protections that have long been afforded to farms and other longstanding community institutions.

Take Action: Protecting race tracks is among the top legislative priorities for SEMA and PRI entering 2026. In order to advance similar protections in additional states across the country, we'll need a strong ground game and a diverse coalition of business leaders and enthusiasts.

Consider hosting your local lawmakers at your race track and show them firsthand the vital role these facilities play in your community. Use the opportunity to educate them on how race tracks support jobs, drive local economic activity and tourism, and preserve cherished community traditions. Every visit helps lawmakers understand why protecting motorsports is essential--no matter the state.

For more information, contact Tierra Hubbard, SEMA senior manager for state government affairs, at tierrah@sema.org. 

Image courtesy of Shutterstock

From the SEMA Washington, D.C., office

A bill to protect race tracks from NIMBY-led nuisance complaints is set to become law in North Carolina. The North Carolina General Assembly last week passed HB926, which protects race tracks from nuisance claims, specifically in cases where the motorsports facility had legally established development rights and received all necessary permits and approvals to begin construction and operations. Governor Josh Stein announced that he will allow the bill to become law without his signature.

SEMA and PRI, throughout this process, worked closely with Rep. Allen Chesser, chair of the House Standing Committee on Regulatory Reform, meeting to express industry support, outlining strategies to get the bill across the finish line and highlighting the impact it will have on tracks across the state.

Background

Race tracks deserve strong champions to advocate on their behalf. Too many across the country face direct challenges that threaten their survival. These facilities are more than just tracks. They sustain jobs, generate local economic activity and embody a vital piece of our motorsports heritage, not just in North Carolina, but nationwide. When a track closes, communities lose real jobs, real livelihoods and beloved traditions. HB926 ensures race tracks can operate without the constant threat of closure or restricted use.

This new law sparks a broader conversation around the protection of race tracks. Iowa recently enacted a similar law, reflecting growing recognition that race tracks deserve the same commonsense protections that have long been afforded to farms and other longstanding community institutions.

Take Action: Protecting race tracks is among the top legislative priorities for SEMA and PRI entering 2026. In order to advance similar protections in additional states across the country, we'll need a strong ground game and a diverse coalition of business leaders and enthusiasts.

Consider hosting your local lawmakers at your race track and show them firsthand the vital role these facilities play in your community. Use the opportunity to educate them on how race tracks support jobs, drive local economic activity and tourism, and preserve cherished community traditions. Every visit helps lawmakers understand why protecting motorsports is essential--no matter the state.

For more information, contact Tierra Hubbard, SEMA senior manager for state government affairs, at tierrah@sema.org. 

Image courtesy of Shutterstock

By Ashley Reyes

Tomorrow, Wednesday, October 1, is the final opportunity for manufacturers to lock in a spot at the 2026 MPMC Media Trade Conference, the automotive aftermarket's premier conference for establishing connections between motorsports parts manufacturers and media professionals. 

Taking place January 27–29, 2026, in Anaheim, California, the Media Trade Conference gives motorsports parts manufacturers the opportunity to host private meetings with the industry's top journalists, editors, podcasters and content creators who can expose their brand to mass audiences.  

Registration is only $950--an investment that pays for itself with just one media placement or feature article. Register now before it's too late.  

Reasons the Media Trade Conference is a can't-miss event:  

• Unmatched media access: Exhibiting companies sit down with vetted journalists and content creators who are eager to feature their products and stories.  
• Guaranteed exposure: Brands are guaranteed 40-plus half-hour meetings that are curated to their goals. 
• Networking that matters: From daily lunches to a high-energy reception, this event connects with industry leaders and peers in powerful ways. 

The Media Trade Conference is open to MPMC, Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members. 

Act now--registration closes tomorrow at mediatradeconference.com.  

Questions? Watch the video at the top of this article or contact MPMC Council Director Marcy Yanus at marcy@sema.org. 

Story and photos by Andreas Conradt, Automedia

Spy photographers have once again caught several upcoming vehicles undergoing testing, giving an early glimpse at what's to come before they officially debut.

First-Ever Skoda Fabia RS Spotted on the Nürburgring

Two different prototypes of a Skoda Fabia-based car were spotted testing on the German Nürburgring, both equipped with features not yet available on the model.

New images from SEMA News sources show an aggressive roof spoiler and an additional lip on the front bumper, plus red brake calipers, hinting at the first-ever Skoda Fabia RS.

The model has long been rumored, according to insiders, and appears to be coming as a '26 or '27 model. If so, it would follow in the footsteps of the Fabia RS Rally 2 purpose-built rally car. Like the RS Rally 2, the customer version could be offered with a 1.6L four-cylinder engine under the hood.

Audi Caught Testing RS6 e-tron

Newly captured spy shots show what is thought to be another electric RS model from Audi--the RS6 e-tron based on the all-electric A6--as it prepares to transition its lineup to electric power.

The prototype may look like some of the testers for the regular A6, but a closer inspection reveals details like flared wheel arches and an uprated brake package with drilled brake discs.

A concept of the A6 shown in '21 packed a 100-kwh battery and dual-motor powertrain good for 469 hp. Output in the RS6 is expected to match the maximum 621 hp available in the current gas-powered RS6 Avant.

The A6, and thus any RS version, has been designed around Volkswagen Group's new PPE modular EV platform for high-volume luxury models. The platform debuts later this year in the Audi Q6 (e-tron) crossover, which is also expected to spawn an RS variant. The A6 is also due out later this year.

By SEMA News Editors

With a nationwide technician shortage threatening key sectors from transportation to energy, one nonprofit is turning the spotlight toward the young men and women stepping up to keep America running.

TechForce Foundation and the SEMA Show announce the 2025 Techs Rock Awards public vote, inviting Americans to help crown the top student and working technicians in the country. Voting is open now through October 15 at TechForce.org/Vote.

"This vote is about more than prizes," said Jennifer Maher, CEO of TechForce Foundation. "It's about showing the next generation of techs that the country is behind them. We talk a lot about the technician shortage, and this is a chance to support the solution."

Two Grand Prize Winners--one aspiring student technician and one working professional technician--will be chosen by public vote and honored live at the SEMA Show in Las Vegas on November 5, the largest automotive event in the United States.

"Part of the future of the automotive aftermarket depends on the dedication and passion of today's technical students," said SEMA Vice President of Marketing RJ de Vera. "It's an honor to celebrate these emerging technicians through our collaboration with the Techs Rock Awards and inspire them to continue moving the industry forward." 

A national panel of judges--including ChrisFix, YouTube's most-followed automotive DIY expert; Melissa Scoles, president and CEO, QA1 Precision Products, Inc.; Emily Reeves, YouTube personality; Charles "Humble Mechanic" Sanville; Rick Love, president of Vintage Air; Myles Kovacs, co-founder and CEO of TIS and Dropstars Wheels; and Mary Culler, president of Ford Philanthropy--selected 12 category winners from hundreds of nominations submitted. Each finalist has already earned more than $3,000 in prizes and now competes for a $15,000-plus grand prize package that includes Carlyle tools, travel, and national recognition.

NATIONAL FINALISTS

Future Techs (Students)

• Automotive amd Motorsports -- Marcello Dean, McPherson College (KS)
• Diesel -- Nathaneal Watkins, Big Sandy Community and Technical College (KY)
• Collision, Restoration and Welding -- William Morrison, Northwood University (MI)
• Aviation, Motorcycle and Marine -- Sabrina Marrero, Aviation Institute of Maintenance, Hasbrouck Heights Campus (NJ)
• Emerging Technologies -- Caleb Marc, Lincoln Technical Institute, Union Campus (NJ)
• HVAC, Home and Buildings -- Dylan Matjazic, Universal Technical Institute, Canton Campus (MI)

Working Techs (Professionals)

• Automotive and Motorsports -- David Borer, Reineke Family Dealerships (OH)
• Diesel -- Cristian Trasandes, San Diego Miramar College (CA)
• Collision, Restoration and Welding -- Jose Caballero-Vallejo, Team Toyota (PA)
• Aviation, Motorcycle and Marine -- Mia Jackson, Hinckley Yachts Chesapeake (MD)
• Emerging Technologies -- Trevor Burgin, Pinnacle Career Institute (MO)
• HVAC, Home and Buildings -- Bryan Baker, Cool Breeze Heating & Air (FL)

The Techs Rock Awards were created to celebrate students and working techs who go above and beyond, not just in technical skill, but in character, leadership, and drive. Since its inception in 2018, the program has awarded 77 students and working techs. It's one of many TechForce initiatives focused on building respect and visibility for high-tech, hands-on careers.

By SEMA News Editors

The 2025 SEMA Show, November 4–7 in Las Vegas, is the world's largest automotive aftermarket trade event where innovation, education and opportunity converge across the Las Vegas Convention Center and outdoor exhibits. With more than 2,000 exhibitors and countless events packed into four days, the 2025 SEMA Show is too big for any one person to cover alone. That's why bringing more of your employees and colleagues is one of the smartest ways to maximize your four days at SEMA. A well-prepared team can cover more ground, discover more products and turn every conversation into a potential advantage for your business.

1. Define Your Team's "Why"

Every business attends the SEMA Show with specific goals. Are you looking to expand product offerings? Strengthen supplier relationships? Find new tools for your shop? By defining your "why" and aligning your team with those objectives, you'll make each person's time on the Show floor more impactful.

2. Conversations That Count

On average, one person can realistically have about 200 quality conversations during Show week. That means every interaction matters. Think of it as a "connection chain":

• 10-second glance → Spot something new that catches your eye.
• 1-minute pause → Ask a quick question and get a fast insight.
• 5-minute chat → Dive deeper into a product or solution that could fit your business.
• 30-minute sit-down → Reserve time for meaningful discussions that can shape partnerships or purchasing decisions.

3. Put People in the Right Places

Just as you'd assign roles in your shop or office, assigning roles at the SEMA Show ensures nothing gets missed. Quick communicators are ideal for scanning new products and handling fast interactions, or the 10-second glances and one- to five-minute chats. Managers or decision-makers can oversee 30-minute sit-down meetings with suppliers and partners. Matching skills to responsibilities allows your team to move faster and engage more effectively.

4. Avoid Missed Opportunities

The size of the SEMA Show can be overwhelming, but a well-staffed team ensures you won't miss critical products, new contacts or industry insights. Divide and conquer: assign sections of the Show floor, educational sessions and networking events so your business comes away with a comprehensive picture.

5. Measure What Matters

Success at the SEMA Show isn't about how many booths you pass--it's about the meaningful connections and insights you bring home to your business. Encourage your team to track leads, conversations and product finds, then prioritize follow-up after returning from Las Vegas. High-value opportunities should be acted on immediately, while other discoveries may develop over weeks or months.

6. An Investment in Growth

Bringing your employees to the 2025 SEMA Show isn't just about seeing more products--it's about giving your business a competitive edge. When your team is on the ground in Las Vegas, they gain firsthand product knowledge, connect with suppliers face-to-face, and return home with insights that can immediately impact your bottom line.

With so much happening across the Show floor, education sessions and networking events, no single person can experience it all. That's why registering more of your team members ensures you maximize your four days at the SEMA Show and bring back the kind of knowledge, relationships and opportunities that fuel long-term success.

👉 Make sure your employees are registered today so your business doesn't miss out. Register here or click below. Need help registering your team members? We are here to help. Just call 508-743-8571, Monday–Friday 9:00 a.m.–5:00 p.m. ET, or email AAPEXSEMA@maritz.com. 

Stretch Your Team's Budget With onPeak

Travel expenses can add up quickly, especially when sending multiple employees to a trade show. To maximize your investment, be sure to book accommodations through the Show's official housing partner, onPeak. SEMA and onPeak have negotiated the best possible rates in Las Vegas--including 11 hotels available for under $200 per night including resort fees and taxes (as of September 25, 2025).

In addition to discounted rates, booking through the official block offers several advantages, including fully flexible reservations, potential hotel rewards points, and the ability to manage group bookings with ease. Reserving through onPeak also helps support the SEMA Show itself, enabling Show management to continue securing favorable rates and benefits for all attendees.

SEMA Showgoers can only get the discounted rates when booking through the only official hotel provider, onPeak, here.

As of September 30, online registration for qualified professional attendees is $100 per registrant, with approved badges available for pickup on-site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register. Attendees: Don't forget to use the attendee registration resource center to prep for the 2025 SEMA Show. Learn more here.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

For questions and SEMA Show registration assistance, call 508-743-8571, Monday–Friday 9:00 a.m.–5:00 p.m. ET, or email AAPEXSEMA@maritz.com. 

By SEMA News Editors

Content Creator Spotlight: Christina Lardie

Instagram: @christinalardie

Facebook: @christinalardie

TikTok: @christinalardie

YouTube: @christinasgarage

Follower counts: 4.5k on Instagram; 500 on TikTok; 560 on Facebook; 2k on YouTube

Focus: Learning to wrench, her '69 Camaro and personal development

SEMA News: How did you get into the automotive industry?

Christina Lardie: My dad was a gearhead and loved classic muscle cars. He had purchased a drivable '69 Camaro, stripped it down to the unibody on jack stands and surprised me on my 30th birthday. It was supposed to be the car that he and I built together. About a year later, he died unexpectedly, and we never got the chance. At that point, I told myself that I would find a way to complete the car, even without experience. I did not even know how to jump a battery or change a tire.

SN: What's been your biggest motivator?

CL: Grief and love. Grief of losing my dad. Grief of being medically retired due to a low back injury from the job that I felt defined my value as a human being. My dad and I worked for the same fire department. He was a lieutenant, and I was an EMT on the ambulance. I was injured in 2016, my dad died in 2020, and my medical retirement was approved only a few months after his passing. I'm learning how to love myself down to my core. I'm learning how to be authentically myself. I'm learning how much value I bring to the table just as I am. I'm using all the pain as fire under me to give it all a reason. I want to help kids like my dad had planned to after he retired. He wanted to open a local shop for neighborhood kids to hang out, stay out of trouble and learn how to wrench. Although I don't have an interest in opening a shop, I do want to find ways that I can still make a bigger impact. I want to keep my father's legacy alive while also creating my own in the process.

SN: What's been your favorite part of being a part of the automotive community?

CL: The majority of people have been so welcoming, helpful and encouraging me to continue my pursuit.

SN: As a content creator in the industry, how do you hope to make an impact on your audience?

CL: Vulnerability and authenticity are two of my core values. I want to show people the reality of starting something new. I'm scared, don't know anyone or anything, I'm working my tail off and yet I still push forward. I'm leading by example to show my audience that each of them has the power to pursue what lights their hearts on fire, too. I don't see enough people admit they don't know or encourage taking risks and making mistakes in the process of learning, so why can't I be that person?

SN: Why is advocacy important to you?

CL: Even as I'm writing out my answers to all of these questions, I'm in tears. I don't know how to express in words the true importance of keeping this culture alive. I don't have the knowledge of policy or the ability to debate with professionals about how things should or shouldn't be done. All I know is my story. I also know that I'm not the only one whose heart is in this as much as mine. I want to share that. I want to remind people that our stories carry importance and encourage individuals that they do have the power to make a difference. Their story and passion is enough, and the only way for anyone to resonate with that is to stand up and share. It's not just a car.

SN: What's been the biggest moment of your career thus far?

CL: I experience imposter syndrome quite often, and throughout the last two years since starting my YouTube channel, there has been a whirlwind of things I'm in awe of and grateful for.

Most recently, being included in The Great Race with Riley's Rebuilds and all of the other amazing female content creators was a huge opportunity for me. Not only were my travel expenses covered by sponsors, but the gift of a once-in-a-lifetime experience was truly priceless.

I believe that it's important to provide value first, then negotiate later. I have been paying out of pocket to show up to as many events as I can, build relationships and bring value to the table. To say it's been a struggle is putting it lightly. I second-guess myself constantly and stress over my value not translating into actual sustainable income. So, when Riley invited me and I found out the sponsors were taking such good care of us, I was blown away. To show my gratitude, I showed up to the best of my ability. I stayed up until 3 a.m. every night of the nine-day race, editing and posting daily race updates on YouTube. I believe the best way to express appreciation and gratitude to someone who has given you an opportunity is to pour all you have into doing something with it and becoming successful. I refuse to let any of those who have taken that chance and invested in my future see me give up. This includes my dad. In my mind, there is no alternative. I will make it happen.

SN: What is on the horizon for you in 2025? Anything you're looking forward to?

CL: I just returned from Florida, wrenching with Riley's Rebuilds, preparing the same '66 Ford Fairlane from The Great Race for the 2025 SEMA Show. If things work out as planned, I will be flying to meet the group a few days before SEMA and drive the last leg in the Fairlane to Las Vegas.

I have been so inspired by the experience that I pitched an idea to the San Francisco Firefighters' Toy Program, a nonprofit run by the SFFD Union. I want to spend this next year building my Camaro and have it completed in time to attend a Toy Program fundraiser in Fall 2026 in my dad's memory.

My dad was involved with the Toy Program and loved giving back to the kids. I have memories as a child in the firehouse during Toy Program events. They already restored a '54 Chevy Truck as a restomod and dedicated it to my dad. They call it The Altenberg. I would love to collaborate with sponsors to help me with my build, bring other gearhead content creators out to help me wrench on my car and get the word out about the Toy Program. How cool would it be to drive from Sacramento to San Francisco in my Camaro with a truckload of toys in tow, donated by my followers, and park it next to The Altenberg? I'm tearing up again just thinking about it.

SN: What are you hoping to see from the industry in the next few years?

CL: The people make the party. I'm new to the industry, so I don't have the experience to know how it has been or how it should be. From my personal lifetime experience, I find the importance of humanization getting a little lost. People in general don't realize how much power they have as individuals, and I think it's crucial that we lead in a way that inspires and reminds those people that they matter. Sharing real stories, including the good, bad and ugly, is real and relatable. There are so many people who don't believe they can have their dream cars, be involved in any way that protects our rights as automotive enthusiasts or know that there are endless opportunities within the automotive industry available to them. I don't believe accessibility should just be given to anyone. I'm a firm believer that we need to work for what we have, helping us gain true appreciation for how special it is. That is why leading by example is so important. We show people through our own actions what is possible.

Are you a passionate automotive or racing content creator? Do you want to get involved with SEMA/PRI and spread the word about important advocacy initiatives? Contact Lauren Wilbor from the SEMA Washington, D.C., office at laurenpw@sema.org.