Thu, 10/02/2025 - 11:47

By Ashley Reyes

Zachary Arlen FLN Member Spotlight

 

The SEMA Future Leaders Network (FLN) has named Zachary Arlen, car shop supervisor at Detroit Speed and Engineering, as the network's newest spotlight member. 

Get to know Arlen in his interview with SEMA News below. 

SEMA News: What is the best advice you have ever received? 

Zachary Arlen: Fail forward. Failures don't need to be something that we punish ourselves for. We all fail at some point. The most important thing we can do after we fail at something is to learn from the situation and improve in order to prevent the same thing in the future. In a professional setting, both from a technician and a supervisor standpoint, this has always pushed me to look for the solution instead of punishing myself for what went wrong. 

SN: What keeps you in the industry? 

ZA: The automotive lifestyle is in my blood. I grew up around custom cars and I'm extremely passionate about what I do. There were certain people within the industry that I looked up to early on in my career, and I would love to be someone that another young person getting into the industry can look up to. 

SN: Where can you be found on a Saturday? 

ZA: If I'm not working, I am probably attending a car show/race, rummaging through a junk yard for parts, or simply spending time with my family. On a Saturday morning, coffee is always first. 

SN: How do you prepare for an important meeting? 

ZA: I try not to over prepare, but if I know the subject matter ahead of time, I try to gather any notes or materials that I would need to reference during that meeting. The rest of the preparation is simply making sure my appearance is professional and being myself. I always like to have genuine interactions with other people, whether it's during a business meeting or at an event. 

SN: If you could go to lunch with one industry leader, living or dead, who would it be? 

ZA: It's hard to narrow it down to just one person! I'd love to hear more about Troy Trepanier's story and experiences within the custom car industry. Troy, and Rad Rides as a shop, has always been someone I have looked up to within the custom car industry. When you think of trendsetters in the industry, he's absolutely in my top selection of people. 


Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.

Thu, 10/02/2025 - 11:14

By SEMA News Editors

Project Vehicle Builders

 

Exhibitors of the 2025 SEMA Show, November 4-7, Las Vegas, are offering products, parts and services for builders working on vehicles set for display at the SEMA Show this year.

The Products for Project-Vehicle Builders list is designed for builders looking to collaborate and seek product offers straight from confirmed SEMA Show exhibitors.

Qualified builders interested in obtaining a product should contact exhibitors directly with the provided contact information. All product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder, with each project vehicle on display at the SEMA Show required to be supported by a current 2025 SEMA Show exhibitor.

The list is open to exhibitors of the 2025 SEMA Show only. To be included in the list, complete the form at semashow.com/projectvehicle.

Qualified builders are encouraged to frequently check the 2025 Products for Project-Vehicle Builders list, as it is updated when submissions come in.


Note: Submissions appear on a first-come, first-served basis. The Project-Vehicle Builders form must be used by exhibitors to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2025 SEMA Show. It is the responsibility of the exhibitor to confirm the builder is affiliated with and working on a vehicle that will be on display at the SEMA Show. For more information about the list, contact Laura Pitts at projectvehicles@sema.org.

Thu, 10/02/2025 - 10:51

By SEMA News Editors

SEMA Show News

 

SEMA Show exhibitors have begun sharing their latest announcements, previewing their plans for the 2025 SEMA Show, November 4-7, Las Vegas. Exhibitors can post press releases--free of charge--at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees.

Below are some of the latest announcements you will find in the Online Media Center:

To find more relevant news quickly and efficiently, visit semashow.com/press and sort by type of announcement and/or market segment.

Thu, 10/02/2025 - 10:26

By SEMA News Editors

BMR Suspension Acquires Control Freak Suspensions 

BMR Suspension acquires Control Freak Suspension

BMR Suspension, a Florida-based manufacturer of suspension and chassis products for early- and late-model American performance vehicles, has acquired Control Freak Suspensions of Sanford, Florida. 

With the acquisition, both companies will continue to operate independently. BMR Suspension will expand its classic muscle car offerings to include Dodge, Ford and AMC. In addition, BMR Suspension and Control Freak Suspensions will work closely together to develop new products for the performance aftermarket industry as they continue their shared mission, company representatives said in a statement announcing the acquisition. 

"Control Freak Suspensions manufactures amazing products for classic Dodge, Ford and AMC vehicles," said Allan Miller, president of BMR Suspension. "I am excited to integrate this dynamic catalog into the family of products that BMR Suspension already offers." 

"This acquisition is a prime example of synergy, with two trusted American manufacturers combining to supply the best in suspension systems for modern and classic American muscle cars," said Al Kamhi, president of Control Freak Suspensions. "It is experience, innovation and quality at its finest." 

For more information, visit bmrsuspension.com or freakride.com

 

POWERtube TV: New Promotional Trade Program for Tracks, Promoters 

SEMA POWERtubeTV


POWERtube TV, a free automotive and motorsports streaming network, has launched a Support Program designed to help grassroots tracks and promoters expand their reach and connect with more fans. Available on the web, mobile devices and major connected TV platforms--including RokuFire TVApple TV and Android TV--the network is leveraging its platform to give back to the grassroots community. 

The program operates as a trade exchange. POWERtube TV provides exposure for participating facilities and events through commercials, web placements, email campaigns and social-media promotion. In return, tracks and promoters display signage and provide digital support to increase awareness of POWERtube TV within their communities. 

The goal is to create a cycle of shared visibility: network exposure during local events builds audience size, while that larger audience sees the marketing POWERtube TV generates for the tracks and promoters--driving additional awareness and attendance, the company stated. 

"This program isn't about money--it's about lifting each other up," said Brian Bossone, founder of POWERtube TV. "We want to give tracks and promoters the national exposure they deserve, while growing our motorsports audience in the process. The stronger grassroots racing becomes, the stronger the entire industry becomes." 

For more information on how tracks and promoters can participate in the POWERtube TV Support Program, visit watchpowertubetv.com/partners/powertube-marketing-partnerships or email contact@boss1media.com

 

Desert Power Wagons Introduces 6.7L Cummins Turbo Diesel-Powered 4-Door WC-53 Power Wagon SUV

Desert Power Wagons


Desert Power Wagons, located in Wilmington, North Carolina, has announced its latest bespoke masterpiece, a 6.7L Cummins Turbo Diesel-powered 4-door '52 Dodge Power Wagon SUV.

"As any vintage Power Wagon owner knows, while they are very cool to look at, they are horrible to drive. They are unbearably slow, too noisy, have an uncomfortable seating position, vague maneuvering, and the list goes on.

In 2017, the Desert Power Wagons team set out to change that distinction. While retaining the awesome beauty of the classic Power Wagon lines, they decided to make these trucks modern, comfortable, daily drivers," a company release said.

Updated Dodge Power Wagons from Desert Power Wagons offer exceptional acceleration, upgraded suspension systems, precise power steering, modern power brakes, efficient heating and air conditioning, heated power seats, keyless entry, enhanced sound deadening, surround-view cameras, 12-volt synchronized electric windshield wipers, cruise control and more.

Crafted with more than 3,500 hours of precision and skilled labor, this build was completed by a team of master craftsmen in September 2025. Based on a stout Ram 2500 SLT 4x4, it's powered by the dauntless 6.7L 24-valve High-Output Cummins Turbo Diesel inline six-cylinder engine, matched to a smooth-shifting 48RFE 4-speed automatic transmission. The heavy-duty NP271 manual shift-on-the-fly transfer case is designed to ensure that all four wheels receive the full force of its 370 horsepower and 850 lb.-ft. of torque when needed.

The heavy-duty front and rear axles are loaded with 4.10 Gearing, a new powder-coated custom frame, and a 4-link custom suspension system featuring Eibach Race Off-Road 3-in. dual front coilover springs, coupled with front and rear King Shocks 3" performance racing internal bypass coil-over adjustable shocks with remote reservoirs and compression adjustability. It is also equipped with Rancho steering stabilizers, and an adjustable Moog track bar designed to reduce body roll and sway when you head well off the beaten path.

The vehicle stands on brushed black 20x10-in. 4Play 4P70 wheels wrapped with super-aggressive 37x12.5-in. Maxxis Razr MT mud terrain tires. The Razr MT was engineered with know-how gained from Maxxis' involvement in off-road racing, featuring an off-road compound with new chemical fillers for maximum tear and chip resistance as well as tread life. The innovative armor sidewall design maximizes sidewall traction and puncture resistance, and the new dual-core body-ply technology packs additional casing strength for superior durability and toughness.

To stop this behemoth, Desert Power Wagons installed Wilwood Tactical Extreme TX6R™ Big Brakes front and rear, with radial-mounted six-piston calipers, massive 16-in. GT-60 directional-vane Spec-37 alloy rotors and braided stainless steel lines to deliver consistent stopping power and extreme-duty durability under sustained high heat for the ultimate in braking performance.

The all-new body was expertly finished at the company's in-house body and paint facility. At the front end, the vehicle showcases the distinctive vertical grille and radiator surround above the unmistakable bumperettes, giving way to the flowing front fenders with teardrop headlights and signature wide running boards. For modern and precise illumination, LED headlamps have been fitted, as well as a pair of Rigid Industries 3x3-in. LED reverse lights.

The cockpit is complete with distressed "Pinecone" leather upholstered heated front sport seats, a three-passenger rear seat with matching upholstery, and a luxurious charcoal Alcantara headliner. Behind the GT Performance GT-9 Retro Cobra wooden steering wheel mounted on the Ididit tilt steering column, you'll find an impressive, tastefully upgraded driver command center at the heart of the classic Power Wagon dash.

Modern Dakota Digital RTX gauges relay all of the vehicle's vital information to the driver while paying homage to the classic, vintage appearance. Climate control is handled via a Vintage Air Gen II heating, air conditioning, and defrost system distributed through brushed aluminum Vintage Air ProLine Venturi louvers for year-round comfort.

The state-of-the-art infotainment system includes an Atoto S8 Android-based 7-in. HD capacitive touch-screen head unit with wireless Apple CarPlay and Android Auto, dual Bluetooth, a built-in Digital Signal Processor, and GPS navigation. The audio experience is enhanced by a rich-sounding Rockford Fosgate speaker array including a Rockford Fosgate Punch P3S 8" dual voice coil subwoofer, backed by a Kenwood eXcelon X802-5 five-channel, Class-D 1600 watt amplifier with a Kenwood KCA-RC01A wired remote subwoofer level controller. The fully integrated, high-definition Atoto AC-HD03LR 360-degree bird's-eye view camera, combined with a wide-angle front-view camera, ensures that reversing and maneuvering in tight parking lots are a breeze.

Convenient amenities include central locking, keyless entry, cruise control, front and rear power windows, LED ambient interior lighting, a leather-wrapped center console with a deep storage cubby, USB charging points, and two oversized aluminum cup holders.

For more information, visit DesertPowerWagons.com.

 

Long Beach Tire Shop 28th Annual Food Drive and Car Show

Performance Plus Tire food drive flyer


Performance Plus Tire's 28th annual Food Drive and Car Show is set for Sunday, November 16, from 8:00 a.m. to 11:30 a.m. PT at its store located at 3910 Cherry Avenue in Long Beach, California

The community event will feature an assembly-line packing project where volunteers of all ages are invited to help fill more than 1,200 boxes of food for more than 600 local families in need.  

Highlights of the event include free entrance, donuts and coffee, live music from the Jazz Angels, and a family-friendly atmosphere open to the public. The car show is open to all vintage and modified vehicles, and attendees will have the opportunity to purchase giveaway tickets at the event. Additional door prizes will also be offered as part of the Food Drive. 

A prize giveaway will also take place, with $2,000 in Disney gift cards plus Disney prizes available. Giveaway entry is $1 per ticket, with no quantity limit. 

Nonperishable food and cash donations will be accepted at the storefront from October 1 through November 15. 

For complete event details or to pre-register, visit performanceplustire.com/Blog/28th-annual-food-drive-car-show-2025

Thu, 10/02/2025 - 10:12

By Ashley Reyes

MPMC Awards

 

The SEMA Motorsports Parts Manufacturers Council (MPMC) invites industry members to submit nominations for its prestigious awards celebrating motorsports innovation and influence. From seasoned professionals to media storytellers, these awards pay tribute the remarkable players whose work has elevated the stature of the motorsports aftermarket. Nominate here.  

NOMINATE HERE button for MPMC Nominations

MPMC Hall of Fame 

Presented at the PRI Show in Indianapolis in December 2025, the Hall of Fame honors individuals who have made a lasting impact on motorsports parts manufacturing and/or the MPMC. Nominees should demonstrate unparalleled leadership and achievement, with a career spanning more than 10 years in the industry. Eligible nominees must be current or past employees of an MPMC member company and have made contributions to the growth and advancement of the motorsports parts market. 

Robert E. Petersen Media Award 

Presented at the MPMC Media Trade Conference, in Anaheim, California in January 2026, The Robert E. Petersen Media Award honors a member of the media--whether in print, online or broadcast--who has made a significant contribution to the motorsports industry. Honorees must be active journalists whose published work positively supports the industry while showcasing their ongoing commitment to telling the stories that move motorsports forward.  

This is your opportunity to recognize the industry's top contributors for their dedication and impact. Submit your nomination and celebrate the leaders driving the motorsports industry forward. 

Nominate today!  

Thu, 10/02/2025 - 08:00

By SEMA News Editors

VRX SpeedFest

 

The SEMA Show is partnering with VRX Simulators to debut VRX Speed Fest, an innovative sim racing competition that merges the excitement of virtual racing with the energy of a live, in-person experience. For the first time, fans and competitors will qualify online and then see the action unfold during the SEMA Show, taking place November 4-7 in Las Vegas. 

REGISTER HERE button for SEMA Show VRX Sim press release

The Road to Las Vegas: The VRX Speed Fest competition begins with a three-part online qualifier series hosted on iRacing on October 4, 11 and 18. Top performers will earn their place at the SEMA Show, where they will compete for the ultimate prize: a turnkey VRX simulator valued at $50,000. 

Live at the SEMA Show: The excitement culminates at the SEMA Show, where attendees will experience the thrill of professional-level sim racing firsthand. Fans will enjoy racing on 20 state-of-the-industry racing simulators,interactive zones, exclusive competitions and the energy of esports racing on the world's largest automotive stage.  

"This is more than just a competition; it's the future of motorsports," said Robert Stanners, CEO of VRX Simulators. "We wanted to create a unique chance for fans to race, connect and experience the intensity of sim racing like never before. With VRX Speed Fest, we now have that." 

A Growth Engine for Manufacturers and Brands: Sim racing's explosive growth is creating new opportunities for the automotive aftermarket, and the SEMA Show is at the center of this evolution. The global sim racing market is projected to reach $1.5 billion in 2025 and $5 billion by 2033 (DataInsights Market, 2025), with racing simulators alone expected to grow from $558.5 million in 2025 to $1.86 billion by 2034 (USD Analytics, 2025). This surge is driving demand for hardware, peripherals and aftermarket performance parts, making sim racing a natural fit for SEMA Show exhibitors. Manufacturers can leverage this trend to showcase innovation, launch new products and connect with a tech-driven audience that values realism and performance. 

A New Sponsorship and Marketing Channel: Beyond manufacturing, sim racing offers brands a powerful marketing platform. With millions of active participants and a rapidly growing global audience, sponsorship opportunities include branded competitions, in-game product placements and influencer partnerships--ideal for reaching a new customer base including Gen Z and Millennial consumers. VRX Speed Fest demonstrates how cutting-edge trends are shaping the future of motorsports, and why the SEMA Show remains the ultimate stage for companies to capitalize on this momentum. 

SEMA's Strategic Perspective: "Sim racing is reshaping how enthusiasts and businesses engage with motorsports," said SEMA Vice President of Events Tom Gattuso. "The SEMA Show's role is to reflect the industry we represent, create opportunities for companies to highlight innovation and build meaningful connections. VRX Speed Fest does exactly that, bringing together cutting-edge technology, passionate fans and the businesses that drive our industry forward." 

"VRX Speed Fest brings a new dimension to the SEMA Show floor," said SEMA Trade Show Director Andy Tompkins. "Attendees will not only witness the excitement of competitive sim racing but also experience firsthand how this technology is engaging new audiences and influencing the future of motorsports. It's an opportunity for everyone, from buyers and media to manufacturers and innovators, to explore latest trends, discover emerging technologies and connect in a dynamic, interactive environment." 

Don't Miss It: Whether you're racing online or attending the SEMA Show, VRX Speed Fest is set to be one of the most exciting motorsports events of the year. For updates, registration and streaming details, visit VRXEsports.com and follow #VRXSpeedFest. 

Qualified attendees are encouraged to register for the 2025 SEMA Show now to maximize their ROI. Hotel reservations at guaranteed low rates are available exclusively through SEMA's official hotel provider, onPeak

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit semashow.com/exhibitor

 

Image courtesy of Shutterstock

Tue, 09/30/2025 - 19:07

By SEMA News Editors

SEMA Show attendee looking at new products for 2025 SEMA Show registration

 

There's still time to secure your spot at the 2025 SEMA Show, November 4–7 in Las Vegas. Online registration for qualified professional attendees is currently $100 per approved badge, providing full access to a wealth of business-boosting education sessions, thousands of new products and heart-pounding outdoor vehicle activations. Don't miss your chance to take part in the largest automotive aftermarket trade show in the world.

Register now here!

REGISTER HERE button for 2025 SEMA Show

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today's fast-changing landscape. It's where relationships are built, products are evaluated, strategies are sharpened and opportunities come to life.

Don't wait to secure your 2025 SEMA Show badge. Qualified individuals can register for their place at the Show right now at semashow.com/register for just $100

Below are seven reasons why you need to secure their registration for this year's SEMA Show:

  • Exhibitors: Discover the latest product and vehicle trends across dozens of product categories: Trucks, SUVs & Off-Road; Restyling & Car Care Accessories; Powersports & Utility Vehicles; Business Services; Mobile Electronics & Technology; Racing & Performance; Hot Rod Alley; Restoration Marketplace; Collision Repair & Refinish; Tools & Equipment; Global Tire Expo--Powered by TIA and Wheels & Accessories; and First-Time and Featured Exhibitors.
  • New Products Showcase: Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location of the Las Vegas Convention Center. 
  • Education: SEMA Show Education is the single most crucial week of the year to power a professional development plan for your business and career. Through sessions and unique, immersive programs that explore the industry's most significant challenges and offer immediate takeaways, there is something for every automotive professional.
  • Networking: The SEMA Show is where connections are built--network with exhibitors, industry leaders and VIPs/celebrities from more than 140 countries and regions. Use the Show's mobile app to view lists of all events, seminars, conferences, celebrity appearances and speakers, including date, time and location. In addition, this year's program includes SEMA Council & Networks receptions, happy hours and meetings--all designed to help you advance your business and grow your network. You'll also have the opportunity to meet face-to-face with others in the industry and build meaningful relationships that'll lead to real results and high-quality connections.
  • Show Features: The SEMA Show is teeming with the latest innovations and trends, showcased in several dedicated areas like the SEMA Battle of the Builders Presented by Mothers Polish; the SEMA FutureTech Studio; feature vehicle displays; SEMA ADAS Showcase; the Collision Repair & Refinish Stage; the SEMA Show Art Walk, the new-for-2025 International Pavilion at the Westgate Las Vegas; heart-pounding outdoors activations including Optima Unleashed and the HorsePower Rodeo; and more to be announced.
  • Show Events: Unique events and activations, such as the SEMA Show Kickoff Breakfast, the SEMA Industry Honors now at the iconic Fontainebleau, the iconic SEMA Cruise, vehicle demonstrations, and much more, will provide ample opportunities for the industry to unite.
  • And much more: Of course, attending the SEMA Show in Las Vegas is the best way to boost an automotive professional's business and career path, but be sure to make the most of your time in Vegas with ancillary events like after-hours networking and SEMA Fest, a celebration of motorsports, music and car culture. Note: Your SEMA Show badge does not provide access to SEMA Fest. 

Registration for qualified professional attendees is $100 per person, with badge pickup on site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.


This story was originally published on September 30, 2025.

Tue, 09/30/2025 - 19:06

By SEMA News Editors

SEMA Show vehicle unveiling for 2025 press conference story SEMA News


The highly anticipated 2025 SEMA Show Press Conference Schedule is now available, showcasing a packed lineup of exclusive announcements, product launches and vehicle unveilings from the industry’s top innovators.

This year's schedule will give attendees the opportunity to be among the first to experience the announcements that will dominate headlines and shape conversations well beyond the Show floor. From groundbreaking new tools and performance parts to bold concept vehicles and first-to-market innovations, the press conferences provide an insider’s look at the advancements driving the industry forward. Qualified attendees are encouraged to register now to secure their badges ahead of time. For more information, visit semashow.com.

Official 2025 SEMA Show Press Conference Schedule

(As of Sept. 30, 2025; all times PST; subject to change)

TUESDAY, November 4
  • 7:30 a.m.-8:50 a.m.: SEMA Show Kickoff Breakfast, Featuring Best New Products Announcement (Paradise Event Center)
  • 9:00 a.m.-9:20 a.m.: TMI Products Scorched 1969 Mustang Widebody (Central Hall, Booth #24477)
  • 9:30 a.m.-9:50 a.m.: Ringbrothers Debut (Central Hall, Booth #23191)
  • 10:00 a.m.-10:20 a.m.: Toyota Walkaround with Rutledge Wood (Central Hall, Booth #22200)
  • 10:40 a.m.: Ron Capps Motorsport Announcement (South Hall Upper, Booth #SU02)            
  • 11:00 a.m.-11:20 a.m.: CTEK Global Product Debuts (Central Hall, Booth #23933)
  • 11:30 a.m.-11:50 a.m.: GENTEX: Car Unveils--Ringbrothers and Classic Car Studio (Central Hall, Booth #23889)      
  • 12:00 p.m.-12:20 p.m.: HOONIGAN Gymkhana 2025 Vehicle Debut (Silver Lot)
  • 12:30 p.m.-12:50 p.m.: Maverick Ford Custom Garage Reveal (West Hall, Booth #55037) 
  • 1:00 p.m.-1:20 p.m.: RealTruck Mattel Matchbox Collaboration & Reveal (West Hall, Booth #50033)
  • 1:30 p.m.-1:50 p.m.: SEMA Battle of the Builders Top 40 Announcement (North Hall, Booth #10168)
  • 2:00 p.m.-2:20 p.m.: Dapper Lighting Legends Unveiled: Drakon and Violent Take the Stage, OE7 Headlamp Premieres (Central Hall, Booth #23195)
  • 2:30 p.m.-2:50 p.m.: The Future of Blazin Rodz (Central Hall, Booth #24401)
  • 3:00 p.m.- 3:20 p.m.: Twisted Iron Performance Shop The Future of Hydrogen: 1961 Chevy Impala Debuts (Central Hall, Booth #24401)
  • 3:30 p.m.-3:50 p.m.: Superformance Shelby Legendary Cars New Sports Car (Central Hall, Booth #23459)
  • 4:00 p.m.-4:20 p.m.: ORACLE Lighting: A New Approach to Aftermarket LED Lighting (West Hall, Booth #57147)

                               

WEDNESDAY, November 5
  • 9:00 a.m.-9:20 a.m.: ClearPro Unveils Evolution with Next-Gen Products (West Hall, Booth #55219)
  • 9:30 a.m.-9:50 a.m.: asTech Next-Gen ADAS: New Tools Boost Performance, Profit (South Hall-Upper, Booth #32195)
  • 10:00 a.m.-10:20 a.m.: TOPDON New Product Introduction (South Hall-Upper, Booth #37177)
  • 10:30 a.m.-10:50 a.m.: Coker Tire: Momentum (Central Hall, Booth #22691)
  • 11:00 a.m.-11:20 a.m.: TERMINAX Next-Gen Film Launch (West Hall, Booth #52221)
  • 11:30 a.m.-11:50 a.m.: SVG Car Wraps: Never Stop Innovating (North Hall, Booth #12627)
  • 12:00 p.m.-12:20 p.m.: Bisimoto Engineering: Pushing Boundaries of EV & ICE Performance (Central Hall, Booth #24401)
  • 1:30 p.m.-1:50 p.m.: Ratchet Up Your Productivity with Sonic Tools’ New Set (South Hall-Upper, Booth #39013)
  • 2:30 p.m.-2:50 p.m.: Baxter Performance: "Evac-U-Filter", Oil Filter Evacuation Adapter (Central Hall, Booth #20557)
  • 3:00 p.m.-3:20 p.m.: SolarDe Film Chameleon Film Prime IR Launch (West Hall, Booth #51159)
  • 3:30 p.m.-3:50 p.m.: SEMA: Battle of the Builders Top 12 Announcement (North Hall, Booth #10168)

                               

THURSDAY, November 6
  • 12:00 p.m.-1:00 p.m.: FT by Pedal Commander--New B2B Brand (West Hall, Booth #57095)
  • 3:30 p.m. - 3:50 p.m.: SEMA Battle of the Builders Top 4 Finalists Announcement (North Hall, Booth #10168)

               

FRIDAY, November 7  
  • 11:00 a.m.-11:20 a.m.: SEMA Battle of the Builders Winner Announcement (North Hall, Booth #10168)

 

Exhibitors: Let Media Know What's New in Your Booth at SEMA 2025

To help exhibitors connect with media at the 2025 SEMA Show, November 4-7 in Las Vegas, exhibitors are invited to complete a brief Exhibitor Information Form, which will be shared with registered journalists and media outlets covering the Show.  

Whether you're launching a groundbreaking product, showcasing an innovative service or revealing a custom vehicle build, this is your chance to inform media of your plans for this year's Show. By submitting your information, you increase your chances of being included in media coverage before, during and after the event--and may even be contacted for interviews or feature stories. 

Why Submit the Form? 

  • Boost Visibility: Share what's new, exciting and happening in your booth. 
  • Facilitate Coverage: Help media identify relevant stories, industry trends and schedule interviews. 
  • Maximize ROI: Leverage your presence at the Show with increased press attention. 
  • Get Noticed Early: Submitting early gives you the best opportunity to be featured. 
  • Inclusion in SEMA Publications: Your news could also be used by SEMA publications. 

Available to SEMA Show exhibitors only, the form is quick to complete and tailored to highlight key details that media look for when building their SEMA Show coverage plans. 

Submit the Exhibitor Information Form here

 


Online registration for qualified professional attendees is $100 per person, with badge pick-up available on-site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

Attendees can maximize their ROI by taking advantage of travel discounts (more details here). 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

Tue, 09/30/2025 - 19:05

From the SEMA Washington, D.C., office

Charlotte Motor Speedway

 

A bill to protect race tracks from NIMBY-led nuisance complaints is set to become law in North Carolina. The North Carolina General Assembly last week passed HB926, which protects race tracks from nuisance claims, specifically in cases where the motorsports facility had legally established development rights and received all necessary permits and approvals to begin construction and operations. Governor Josh Stein announced that he will allow the bill to become law without his signature.

SEMA and PRI, throughout this process, worked closely with Rep. Allen Chesser, chair of the House Standing Committee on Regulatory Reform, meeting to express industry support, outlining strategies to get the bill across the finish line and highlighting the impact it will have on tracks across the state.

Background

Race tracks deserve strong champions to advocate on their behalf. Too many across the country face direct challenges that threaten their survival. These facilities are more than just tracks. They sustain jobs, generate local economic activity and embody a vital piece of our motorsports heritage, not just in North Carolina, but nationwide. When a track closes, communities lose real jobs, real livelihoods and beloved traditions. HB926 ensures race tracks can operate without the constant threat of closure or restricted use.

This new law sparks a broader conversation around the protection of race tracks. Iowa recently enacted a similar law, reflecting growing recognition that race tracks deserve the same commonsense protections that have long been afforded to farms and other longstanding community institutions.

Take Action: Protecting race tracks is among the top legislative priorities for SEMA and PRI entering 2026. In order to advance similar protections in additional states across the country, we'll need a strong ground game and a diverse coalition of business leaders and enthusiasts.

Consider hosting your local lawmakers at your race track and show them firsthand the vital role these facilities play in your community. Use the opportunity to educate them on how race tracks support jobs, drive local economic activity and tourism, and preserve cherished community traditions. Every visit helps lawmakers understand why protecting motorsports is essential--no matter the state.

For more information, contact Tierra Hubbard, SEMA senior manager for state government affairs, at tierrah@sema.org

 

Image courtesy of Shutterstock

Tue, 09/30/2025 - 19:05

From the SEMA Washington, D.C., office

Charlotte Motor Speedway

 

A bill to protect race tracks from NIMBY-led nuisance complaints is set to become law in North Carolina. The North Carolina General Assembly last week passed HB926, which protects race tracks from nuisance claims, specifically in cases where the motorsports facility had legally established development rights and received all necessary permits and approvals to begin construction and operations. Governor Josh Stein announced that he will allow the bill to become law without his signature.

SEMA and PRI, throughout this process, worked closely with Rep. Allen Chesser, chair of the House Standing Committee on Regulatory Reform, meeting to express industry support, outlining strategies to get the bill across the finish line and highlighting the impact it will have on tracks across the state.

Background

Race tracks deserve strong champions to advocate on their behalf. Too many across the country face direct challenges that threaten their survival. These facilities are more than just tracks. They sustain jobs, generate local economic activity and embody a vital piece of our motorsports heritage, not just in North Carolina, but nationwide. When a track closes, communities lose real jobs, real livelihoods and beloved traditions. HB926 ensures race tracks can operate without the constant threat of closure or restricted use.

This new law sparks a broader conversation around the protection of race tracks. Iowa recently enacted a similar law, reflecting growing recognition that race tracks deserve the same commonsense protections that have long been afforded to farms and other longstanding community institutions.

Take Action: Protecting race tracks is among the top legislative priorities for SEMA and PRI entering 2026. In order to advance similar protections in additional states across the country, we'll need a strong ground game and a diverse coalition of business leaders and enthusiasts.

Consider hosting your local lawmakers at your race track and show them firsthand the vital role these facilities play in your community. Use the opportunity to educate them on how race tracks support jobs, drive local economic activity and tourism, and preserve cherished community traditions. Every visit helps lawmakers understand why protecting motorsports is essential--no matter the state.

For more information, contact Tierra Hubbard, SEMA senior manager for state government affairs, at tierrah@sema.org

 

Image courtesy of Shutterstock