Voting is now underway and is open to current SEMA-member companies. Votes must be cast by each company’s primary contact. Details on the upcoming election will be sent to the member company’s designated primary contact beginning May 2. Winners will be announced by May 30 and formally inducted into the SEMA Board of Directors at the SEMA Installation & Gala, July 26.

Voting is now underway and is open to current SEMA-member companies. Votes must be cast by each company’s primary contact. Details on the upcoming election will be sent to the member company’s designated primary contact beginning May 2. Winners will be announced by May 30 and formally inducted into the SEMA Board of Directors at the SEMA Installation & Gala, July 26.

Voting is now underway and is open to current SEMA-member companies. Votes must be cast by each company’s primary contact. Details on the upcoming election will be sent to the member company’s designated primary contact beginning May 2. Winners will be announced by May 30 and formally inducted into the SEMA Board of Directors at the SEMA Installation & Gala, July 26.

By Douglas McColloch

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

iNTECH Cold-Air Intake for Wrangler JL Holley announced the release of iNTECH's cold-air intake for ’18–’19 3.6L V6 Jeep Wrangler JLs. The intake is said to provide boosts of 24 hp and 22 lbs.-ft. of torque across a wide rpm band. The filter media features an inner and outer aluminum mesh, eliminating filter deformation and rust. A vertical filter position aids in helping filters shed dust on the trail, and the reusable, washable high-flow four-layer dry-air filter eliminates the need for filter oils that can trigger check-engine lights and damage MAF sensors. A patented Slip-Seal housing/filter/tube interface eliminates the need for hose clamps and is said to make for a simple, seamless installation. 866-464-6553 www.holley.com PN: 223-16
Rolling Big Power 50R Cobra Dual-Purpose Beadlock Wheels Rolling Big Power announced the release of its 50R Cobra Dual-Purpose Beadlock Wheels. Every 50R Dual-Purpose Beadlock wheel is designed and certified to mount up to a 42-in. tire, allowing for a wide variety of custom tire and lift configurations. These wheels are made from high-quality, cast aluminum to ensure light weight and extreme toughness. 50R Cobra Dual-Purpose Beadlock Wheels also feature high-quality 3/8 16-in. Grade 8 beadlock ring hardware. A removable ring fills the gap between the beadlock ring and the inner wheel lip for highway use and allows for quick and easy removal to convert the wheels into a true beadlock. 877-519-9090 www.RollingBigPower.com PN: 50R-2090-66+10BZ
Hooker Blackheart Cat-Back Exhaust For Dodge Charger Hellcat & Charger 300 RT Holley announced the release of Hooker BlackHeart Cat-Back Exhaust System for the Dodge Charger Hellcat and Charger 300 RT. Hooker BlackHeart Cat-Back Exhaust Systems are constructed from mandrel-bent 18-gauge stainless steel for maximum strength and durability. Made specifically for 6.2L/6.4L ’15–’19 Dodge Chargers and 300 RTs and 5.7L ’15–’19 Chargers, they feature a calibrated H-pipe design for reduced interior resonance and a deep musclecar growl. Both configurations are said to offer completely hand-welded construction and factory-like fitment, and the 5.7L version boosts power by 12.75 hp and torque by 11.63 lb.-ft. 866-464-6553 www.holley.com PN: 70502341-RHKR
AEM’s CD Carbon Flush Mount Panels AEM CD Carbon Flush Mount Panels fit both original and flat panel-style CD-5 and CD-7 Carbon Dashes. AEM’s CD Carbon Flush Mount Panels are manufactured from lightweight automotive-grade, vacuum-formed ABS plastic and have an automotive wrinkle finish. They are paintable for enhanced customization and create a flush to near flush installation when installed using the soft mounts that are supplied with the CD Carbon Digital Dashes. The panels measure 10-in. x 20-in. which provides plenty of additional material for custom trimming into an OE gauge cluster enclosure or a custom dashboard. 310-484-2322 https://www.aemelectronics.com/ PN: 30-5540: CD-5 Flush Mount Panel PN: 30-5541: CD-7 Flush Mount Panel
AEM’s DashDesign 2.0 AEM has released DashDesign 2.0 editing software for its CD Carbon Digital Dash Displays. This is not an update—it is a completely new interface. From identifying and creating channels, custom designs and managing layouts and templates to setting alarms, logging rates and lap times, DashDesign 2.0 is organized to make both the setup and creative process quick and easy. It includes a new Simulator that allows you to see your layouts in action before you upload them. DashDesign is free to download. 310-484-2322 https://www.aemelectronics.com/products/software-aemnet/dashdesign

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

By Douglas McColloch

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

iNTECH Cold-Air Intake for Wrangler JL Holley announced the release of iNTECH's cold-air intake for ’18–’19 3.6L V6 Jeep Wrangler JLs. The intake is said to provide boosts of 24 hp and 22 lbs.-ft. of torque across a wide rpm band. The filter media features an inner and outer aluminum mesh, eliminating filter deformation and rust. A vertical filter position aids in helping filters shed dust on the trail, and the reusable, washable high-flow four-layer dry-air filter eliminates the need for filter oils that can trigger check-engine lights and damage MAF sensors. A patented Slip-Seal housing/filter/tube interface eliminates the need for hose clamps and is said to make for a simple, seamless installation. 866-464-6553 www.holley.com PN: 223-16
Rolling Big Power 50R Cobra Dual-Purpose Beadlock Wheels Rolling Big Power announced the release of its 50R Cobra Dual-Purpose Beadlock Wheels. Every 50R Dual-Purpose Beadlock wheel is designed and certified to mount up to a 42-in. tire, allowing for a wide variety of custom tire and lift configurations. These wheels are made from high-quality, cast aluminum to ensure light weight and extreme toughness. 50R Cobra Dual-Purpose Beadlock Wheels also feature high-quality 3/8 16-in. Grade 8 beadlock ring hardware. A removable ring fills the gap between the beadlock ring and the inner wheel lip for highway use and allows for quick and easy removal to convert the wheels into a true beadlock. 877-519-9090 www.RollingBigPower.com PN: 50R-2090-66+10BZ
Hooker Blackheart Cat-Back Exhaust For Dodge Charger Hellcat & Charger 300 RT Holley announced the release of Hooker BlackHeart Cat-Back Exhaust System for the Dodge Charger Hellcat and Charger 300 RT. Hooker BlackHeart Cat-Back Exhaust Systems are constructed from mandrel-bent 18-gauge stainless steel for maximum strength and durability. Made specifically for 6.2L/6.4L ’15–’19 Dodge Chargers and 300 RTs and 5.7L ’15–’19 Chargers, they feature a calibrated H-pipe design for reduced interior resonance and a deep musclecar growl. Both configurations are said to offer completely hand-welded construction and factory-like fitment, and the 5.7L version boosts power by 12.75 hp and torque by 11.63 lb.-ft. 866-464-6553 www.holley.com PN: 70502341-RHKR
AEM’s CD Carbon Flush Mount Panels AEM CD Carbon Flush Mount Panels fit both original and flat panel-style CD-5 and CD-7 Carbon Dashes. AEM’s CD Carbon Flush Mount Panels are manufactured from lightweight automotive-grade, vacuum-formed ABS plastic and have an automotive wrinkle finish. They are paintable for enhanced customization and create a flush to near flush installation when installed using the soft mounts that are supplied with the CD Carbon Digital Dashes. The panels measure 10-in. x 20-in. which provides plenty of additional material for custom trimming into an OE gauge cluster enclosure or a custom dashboard. 310-484-2322 https://www.aemelectronics.com/ PN: 30-5540: CD-5 Flush Mount Panel PN: 30-5541: CD-7 Flush Mount Panel
AEM’s DashDesign 2.0 AEM has released DashDesign 2.0 editing software for its CD Carbon Digital Dash Displays. This is not an update—it is a completely new interface. From identifying and creating channels, custom designs and managing layouts and templates to setting alarms, logging rates and lap times, DashDesign 2.0 is organized to make both the setup and creative process quick and easy. It includes a new Simulator that allows you to see your layouts in action before you upload them. DashDesign is free to download. 310-484-2322 https://www.aemelectronics.com/products/software-aemnet/dashdesign

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Compiled by SEMA Editors

Fredric Aasbo finished in first place at Formula DRIFT’s Round 3, Road to the Championship.

Fredric Aasbo Takes First Place; Team Falken and Defending Formula DRIFT Champion James Deane Takes Third in Round 3 Atlanta

Black Magic Formula DRIFT Defending Champion and Team Falken driver James Deane took home third place honors from Round 3, Road to the Championship, Saturday, May 11, gaining points in his quest for a third consecutive driver’s championship. Deane defeated Falken teammate Aurimas “Odi” Bakchis before losing to Fredric Aasbo, who won the night’s event. Falken teammate Piotr Wiecek was sixth among qualifiers, followed by Daijiro “Dai” Yoshihara in seventh, Matt Field in 17th and Justin Pawlak in 18th. Standings after round one place Bakchis in first, Wiecek in fifth, Deane in sixth, Yoshihara in 11th, Field in 12th and Pawlak in 13th. Falken continues to lead in the Tire Manufacturers Cup. The 2019 Black Magic Formula DRIFT Pro Championship Series heads north to The Wall Speedway in New Jersey for “The Gauntlet,” Round 4, set for June 7–8. For more information and full standings, visit www.formulad.com.

Team Summit Racing from Lakeshore High school finished in first place at the Dual Qualifier held May 4, in Champaign, Illinois, with a time of 19:59.

Five More Teams Qualify for Hot Rodders of Tomorow Dual National Championship

Hot Rodders of Tomorow held its Dual Qualifier, May 4, at Edelbrock headquarters in Torrance, California, and Parkland College in Champaign, Illinois. In Torrance, Team Edelbrock from Santiago High School qualified first for the Dual National Championship, to be held later this year at the SEMA Show and PRI Tradeshow, with a time of 26:36, and Team Hedman from Rancho Alamitos High School qualified second with a time of 30:39. In Champaign, Team Summit Racing from Lakeshore High school qualified first with a time of 19:59. Team JEGS Performance from South Elgin High School also qualified, with a time of 24:19, and Team Performance Quotient from Fremd High School qualified with a time of 32:45. For more information, visit www.hotroddersoftomorrow.com.

For more racing news, visit Performance Racing Industry’s (PRI) website. 

By SEMA Editors

The Stratosphere is offering nightly rates of $144 for the 2019 SEMA Show.

SEMA Showgoers should make their hotel reservations while rooms are still available. The SEMA Show block offers a range of options, from budget-friendly to Five-Star accommodations, some of which are located within a couple miles of the Las Vegas Convention Center.

With a quick look on the www.SEMAShow.com/travel homepage, Showgoers can see a list of hotels available along with the star rating, rate per night and distance from the Las Vegas Convention Center (LVCC). The following is a mix of seven hotels in the SEMA Show block:

Showgoers booking through the SEMA Show housing partner receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through our partnership with onPeak, the only official hotel provider for the 2019 SEMA Show. All negotiated rates provided by onPeak include resort fees and will allow you to change or cancel your reservation without any financial penalties.

More information about the SEMA Show, Tuesday–Friday, November 5–8, is available on www.SEMAShow.com.

By SEMA Editors

The Stratosphere is offering nightly rates of $144 for the 2019 SEMA Show.

SEMA Showgoers should make their hotel reservations while rooms are still available. The SEMA Show block offers a range of options, from budget-friendly to Five-Star accommodations, some of which are located within a couple miles of the Las Vegas Convention Center.

With a quick look on the www.SEMAShow.com/travel homepage, Showgoers can see a list of hotels available along with the star rating, rate per night and distance from the Las Vegas Convention Center (LVCC). The following is a mix of seven hotels in the SEMA Show block:

Showgoers booking through the SEMA Show housing partner receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through our partnership with onPeak, the only official hotel provider for the 2019 SEMA Show. All negotiated rates provided by onPeak include resort fees and will allow you to change or cancel your reservation without any financial penalties.

More information about the SEMA Show, Tuesday–Friday, November 5–8, is available on www.SEMAShow.com.

By SEMA Editors

The Stratosphere is offering nightly rates of $144 for the 2019 SEMA Show.

SEMA Showgoers should make their hotel reservations while rooms are still available. The SEMA Show block offers a range of options, from budget-friendly to Five-Star accommodations, some of which are located within a couple miles of the Las Vegas Convention Center.

With a quick look on the www.SEMAShow.com/travel homepage, Showgoers can see a list of hotels available along with the star rating, rate per night and distance from the Las Vegas Convention Center (LVCC). The following is a mix of seven hotels in the SEMA Show block:

Showgoers booking through the SEMA Show housing partner receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through our partnership with onPeak, the only official hotel provider for the 2019 SEMA Show. All negotiated rates provided by onPeak include resort fees and will allow you to change or cancel your reservation without any financial penalties.

More information about the SEMA Show, Tuesday–Friday, November 5–8, is available on www.SEMAShow.com.

By SEMA Editors

The SEMA council previously known as the Light Truck Accessories Alliance (LTAA) is now called the Truck & Off-Road Alliance (TORA), representing businesses related to traditional pickup accessories and the growing off-road segment.

As the truck market evolves, the SEMA council dedicated to the truck industry is evolving as well. The council previously known as the Light Truck Accessories Alliance (LTAA) is now called the Truck & Off-Road Alliance (TORA), continuing to represent businesses related to traditional pickup accessories, such as bedliners, running boards and caps, while now including off-road products, such as specialty wheels, tires, suspensions and nerf bars, in the off-road and UTV markets.

The change was made to provide the growing off-road segment with a dedicated council, while recognizing the crossover from many truck accessory companies.

“We’re excited to embrace the off-road market and provide businesses with a group that will help to advance the entire truck industry,” said Kathryn Reinhardt, TORA chair. “We want the off-road industry to know that we are here to help their business and the market succeed.”

The council’s origins date back to 1989 when 18 members formed the Truck Cap Industry Association. The group continued to evolve as the industry did and merged with SEMA in 2000. Throughout the years, the name of the council changed, but the group continued to serve the truck market successfully.

TORA, like all SEMA councils, provides a defined segment of the automotive aftermarket with a forum to network, collaborate and address concerns specifically to a niche market or group. Most recently, TORA members gathered at Moab, Utah, in conjunction with a SEMA Town Hall Meeting, where the council’s new name was officially revealed. Previous programs from the council include private measuring sessions, market research targeted to the group and legislative advocacy for land use and other related issues.

“The industry is constantly changing, and it’s vital that we adapt to those changes,” said Reinhardt. “We need and encourage all businesses in the truck and off-road industry to join TORA. It’s only through the industry’s feedback and collective participation that we can effectively address issues and improve.”

To learn more about TORA, visit www.sema.org/council/tora or contact AJ Keefe at allank@sema.org.