SEMA News

Cover Story

Hot Rod MarketIf the SEMA Show comprises the body of the automotive aftermarket, Hot Rod Alley might well be said to be its beating heart. For decades, the hot-rod and performance-street segments have led the aftermarket in leading-edge engine, drivetrain and suspension technologies. Given recent industry and technological trends, the hot-rodding market segment only figures to increase in popularity and sales in years to come.

Business

  • Hot Rod MarketIf the SEMA Show comprises the body of the automotive aftermarket, Hot Rod Alley might well be said to be its beating heart. For decades, the hot-rod and performance-street segments have led the aftermarket in leading-edge engine, drivetrain and suspension technologies. Given recent industry and technological trends, the hot-rodding market segment only figures to increase in popularity and sales in years to come.

  • Youth Report Is today’s younger generation giving up on driving, shunning car culture and turning away from vehicle accessorization? Far from it, says a new consumer study by SEMA’s Marketing Research department. In fact, the recently released “SEMA Young Accessorizers Report” suggests that this demographic is still as car crazy as ever—just in a different way.

International

  • Connecting With Middle-East BuyersOne hundred and fifty-seven SEMA-member companies have traveled to the United Arab Emirates (UAE) with the association to take part in the SEMA Middle East Business Development Program and Custom Show Emirates trade show since the inaugural trip there in 2012. While certain trends, vehicle mixes and other factors have changed in the intervening eight years since the first trip, some fundamentals are consistent, including the following.

Internet

  • WebWhile artificial intelligence (AI) is increasingly being applied on a massive scale to alter the very nature of how the world works, it turns out AI is also very good at making everyday drudgery disappear.

New Products

  • DR900S-2CHAdvanced driver assistance systems (ADAS), including radar blind-spot detection, backup cameras, driver connectivity and collision and lane-departure avoidance systems, continue to gain momentum in the $1.5 billion mobile-electronics industry. These technologies are not only being offered in new vehicles; aftermarket manufacturers have also adapted products to fit many older vehicles that are already on the road.