Thu, 10/30/2025 - 11:54

By SEMA News Editors

ADAS Showcase

 

The 2025 SEMA Show, November 4-7, Las Vegas, is taking Advanced Driver Assistance Systems (ADAS) education to the next level with the ADAS Showcase, the Show's central hub for cutting-edge knowledge, live demonstrations and real-world collaboration. From repair pros and modifiers to toolmakers and engineers, the Showcase is a can't-miss destination for anyone looking to learn more about the fast-changing world of ADAS.

Located in South Hall–Upper, booth #31255, the ADAS Showcase is designed to be high-energy, interactive and packed with takeaways. Attendees will: 

  • Dive into 30-minute expert-led sessions from leading brands, SEMA and more covering the latest ADAS trends and solutions. 
  • Get hands-on training from equipment providers and trainers. 
  • See live calibration demos with real-world scanning and diagnostics. 
  • Learn proven best practices for setup, environment control and OEM compliance and standards. 

"ADAS technology is not just the future of mobility—it's the present," said SEMA Vice President of Events Tom Gattuso. "The ADAS Showcase gives attendees the unique opportunity to learn directly from the engineers, trainers and experts who are setting the standards for safe and effective vehicle modifications and repairs. Much like the SEMA Show itself, it will serve as a platform for the global industry to connect and have conversations on what's next for ADAS, and how brands, OEMs and collision repair professionals can maximize opportunities." 

Unparalleled Insights into a Rapidly Evolving Issue  

ADAS policy is among SEMA's top regulatory and legislative priorities, which is reflected by the organization's investment of staff and financial resources to understand the issue and appropriately amplify the perspective of the aftermarket industry.  

SEMA will host two distinct, repeating 30-minute sessions each day at 3:30 p.m. PST, in which the organization's experts will provide unmatched insights into the regulatory and legislative environment, as well as the technical challenges and opportunities:  

  • Insights from the SEMA Garage on Tuesday, November 4, and Thursday, November 6  
  • Perspectives from SEMA's Government Affairs team on Wednesday, November 5, and Friday, November 7 

Adding to the excitement, the ADAS Showcase will put leading brands on center stage. Senior-level engineers and service experts will be on-site to share exclusive insights into the latest procedures and standards; evolving service information, tooling and calibration targets; and direct collaboration opportunities between technicians and automakers. 

Participating brands include Autel, CarADAS, Bosch, BASF, John Bean, Hunter Engineering, RevvADAS and Repairify. These market leaders will be presenting cutting-edge sessions, showcasing brand kiosks and demoing equipment. The area will also be supported by the OEM Roundtable and other industry partners.  

Education sessions will cover a range of topics, including Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles delivered by the SEMA Garage, The Challenges of Aftermarket Product Development and Vehicle ADAS By Hunter Engineering, Understanding The ADAS Software: Diagnostics, Calibration, and Adjustments led by RevvADAS and Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles, to name just a few. 

To see the full education and demo schedule, visit www.semashow.com/ADAS-showcase-education-schedule

"By putting OEMs, aftermarket innovators, repair professionals and modifiers together in one space, the ADAS Showcase bridges a critical gap," said SEMA Trade Show Director Andy Tompkins. "We're giving the industry the tools, knowledge, and confidence to stay ahead of rapidly advancing vehicle technology." 

From modification tips and compliance insights to hands-on calibration training, the ADAS Showcase is where innovation meets application, helping today's professionals unlock new opportunities while keeping safety and accuracy at the forefront. 

Qualified SEMA Show attendees are encouraged to register now to maximize their ROI. Registration is just $100 through the Show. Hotel reservations at guaranteed low rates are still available through SEMA's official hotel provider, onPeak.  

Thu, 10/30/2025 - 11:12

By SEMA News Editors

SEMA Show Kickoff Breakfast

 

The 2025 SEMA Show--November 4-7, Las Vegas--will have everything an aftermarket professional could want: thousands of new automotive parts and products from more than 2,000 exhibitors, hair-raising automotive activations, hundreds of innovative new vehicle builds and a lot more. But the action isn't limited to the Show floor.

During the week, both during Show hours and after, industry pros will gather for education sessions, networking events, receptions and after parties, plus concerts, award ceremonies and all kinds of special events. Check out a few of the highlights of the event schedule below--which may require tickets or an RSVP--or see the full schedule of events here. (All times PST).

Gear Up Girl

 

Tuesday, November 4
  • SEMA Show Kickoff Breakfast (Sold Out) – 7:00 a.m. to 8:45 a.m. – Westgate Las Vegas Casino and Hotel Ballrooms

 

Wednesday, November 5
  • SBN Gear Up Girl Networking Event – 4:30 p.m. to 5:30 p.m. – West Hall 208
  • TORA Reception – 5:00 p.m. to 7:00 p.m. – West Hall 326
  • HRIA Reception – 5:15 p.m. to 7:30 p.m. Westgate – Ballroom A

 

Thursday, November 6
  • SEMA Show Industry Honors (Sold Out) – 6:00 p.m. to 9:00 p.m. – Fontainebleau Las Vegas, BleauLive Theater
  • SCRS Sky Villa Afterparty – 9:00 p.m. to 11:59 p.m. – Westgate – Sky Villa
  • Official SEMA Show Afterparty – 10:30 p.m. to 4:00 a.m. – Zouk Nightclub – Resorts World Las Vegas

 

Friday, November 7
  • SEMA Battle of the Builders Overall Winner Announcement – 11:00 a.m. to 11:20 a.m. – Battle of the Builders Stage – North Hall Booth #10168
  • SEMA Fest – 3:00 p.m. to 10:00 p.m. – Bronze Lot
  • SEMA Cruise – 4:00 p.m. to 7:30 p.m. – Las Vegas Convention Center

For more information or to see the full schedule of events, click here.

 

SEMA Show Kickoff Breakfast Sets the Stage for a Week of Innovation and Automotive Experiences
Kickoff Breakfast

 

The 2025 SEMA Show will begin in high gear with the annual Kickoff Breakfast, a long-standing tradition that brings together the global automotive aftermarket community to celebrate innovation, leadership and connection. The sold-out event takes place Tuesday, November 4, from 7:00 a.m. to 8:45 a.m. PST at the Westgate Las Vegas Resort & Casino Ballroom, welcoming hundreds of exhibitors and attendees from around the world to officially launch SEMA Show week.  

The Kickoff Breakfast underscores the event's role as the global hub for automotive advancements and culture, bringing together the most influential voices shaping the industry. The morning will open with a Q&A hosted by SEMA President and CEO Mike Spagnola and Fédération Internationale de l'Automobile (FIA) President Mohammed Ben Sulayem. They will discuss a range of topics, including the new partnership between SEMA and FIA to advance mobility and safety policy in the United States and abroad, and how the collaboration strengthens both organizations' roles in global and U.S. policy while giving members access to research, advocacy and new opportunities. 

The program continues with an exclusive fireside chat featuring comedian and car collector Jay Leno and Stellantis Head of American Brands, North America Marketing and Retail Strategy and RAM Brand CEO Tim Kuniskis. They will share insights on the evolving landscape of automotive design, ingenuity and car culture in a lively discussion. 

The breakfast will also feature Hoonigan Industries co-founder Brian Scotto presenting a sneak peek of the latest Gymkhana film and giving attendees an exclusive first look at the high-octane automotive action. 

"The Kickoff Breakfast sets the tone for SEMA Show week," said SEMA Vice President of Events Tom Gattuso. "It's where the industry comes together to celebrate innovation, collaboration and the people driving the automotive aftermarket forward. With this year's lineup of distinguished guests, award presentations and exclusive first looks, it's shaping up to be an inspiring start to the Show."  

In addition to these featured presentations, the Kickoff Breakfast will include the presentation of the SEMA Show New Product Awards, recognizing innovative products that have made significant contributions to the automotive aftermarket. These awards honor companies shaping the future of automotive technology, design and services through creativity and engineering excellence. The Manufacturer of the Year and Channel Partner of the Year will also be recognized. 

"The Kickoff Breakfast and our featured activations are designed to bring the industry together, celebrate ingenuity and showcase the trends shaping the future of the automotive aftermarket," said SEMA Trade Show Director Andy Tompkins. "Attendees can look forward to engaging conversations with industry leaders, exclusive first looks at cutting-edge products, and experiences that showcase the creativity and passion of our community." 

The SEMA Kickoff Breakfast marks the beginning of SEMA Week, four days dedicated to business growth, discovery and connection. Throughout the week, attendees will explore groundbreaking builds, new product launches, live demonstrations and countless networking opportunities that showcase the creativity and strength of the automotive industry. 

With the unique lineup of speakers and innovation on display at the Kickoff Breakfast, this year's event has already sold out. For more information about the 2025 SEMA Show or to register, visit SEMAShow.com

Thu, 10/30/2025 - 10:39

By SEMA News Editors

SEMA Show Friday

 

SEMA Fest--Friday, November 7, at the SEMA Show Bronze Lot--is the ultimate car culture experience, combining live music and motorsports mayhem for a one-night-only event unlike any other.

While your SEMA Fest ticket gets you into live performances from chart-topping bands--Queens of the Stone Age, The Black Crowes and Neon Trees--and hair-raising automotive demonstrations from Hoonigan, Nitro Circus and more, it doesn't get you access to the SEMA Show. But it's not too late to change that.

If you already purchased a SEMA Fest ticket and now have the itch to check out the aftermarket's premier industry event, you can upgrade your admission to include a ticket to "SEMA Show Friday – Open to the Public" through your Tixr account. Available to the general public--no industry credentials required--an upgraded ticket gives you access to the SEMA Show floor on Friday, November 7, and a chance to see ground-breaking vehicles, the hottest aftermarket parts and the latest developments from around the industry, before an unforgettable night at SEMA Fest.

Here's how to upgrade your SEMA Fest ticket to include access to the 2025 SEMA Show:

  1. Sign in to your Tixr account
  2. Find and click on your initials, located in the top-right corner of the homepage
  3. Select "My Events"
  4. If upgrades are available for your event, you will see the text "Upgrades Available"
  5. Click "Upgrades Available"
  6. Choose your new tickets and proceed to checkout.

Once you've completed your purchase, your upgraded tickets will be sent to you, and your original order will be voided.

SEMA Fest

 


🔗 Visit semafest.com for tickets, updates and full event details.

📩 Have questions? Email info@semafest.com.

🤝 For sponsorship or partnership inquiries, contact partnership@semafest.com.

Wed, 10/29/2025 - 12:58

By SEMA News Editors

SEMA Members Lounge

 

SEMA Business Members get access to an exclusive perk at the SEMA Show: a designated space to connect, refuel and recharge while on the SEMA Show floor, all week long. 

Located in North Hall, Room N251, and West Hall, booth #50027, the exclusive SEMA Member Lounges provide business members with a quiet space to connect with industry leaders, gain access to internet and printer services and charge devices, all while enjoying a complimentary cup of coffee. Members can also skip the lunch lines and head over to any of the Member Lounges to grab food for purchase.

The SEMA Members Lounge also offers a convenient location to conduct meetings in a private space. Available exclusively to SEMA Business Members, TIA and SCRS members, the complimentary meeting spaces in North Hall, Room N251, and West Hall, booth #50027, offer a convenient atmosphere for members to have productive and focused conversations with small groups. Limited meeting rooms and times are available, so those interested in booking a room are encouraged to submit their reservation as soon as possible.  

Rooms can accommodate up to 10 people for a maximum of one hour at a time. Rooms can only be reserved for two non-consecutive one-hour time slots per day, per company. Meetings will start and end on the hour.

Click below to reserve a meeting room.

RESERVE HERE button for SEMA Business Member meeting room at 2025 SEMA Show
For Businesses: Join SEMA Business Membership

Not already a part of SEMA? SEMA Business Membership connects your company to the resources and relationships that help you build smarter and grow stronger:

  • Members Lounge access (North & West Halls) at the SEMA Show to recharge, network, and meet clients.
  • Business solutions that save you thousands on shipping, insurance, and software.
  • SEMA Garage & SEMA Data tools to accelerate product development and data management.
  • Councils & Networks to connect with peers, share expertise, and shape the aftermarket's future.
  • Market Research & Advocacy, ensuring your voice is heard in Washington on both state and federal levels.

Visit "Member Central" located outside Members Lounge N251 to get started or explore more at sema.org/membership-business

Questions about SEMA Membership, or exclusive Member-only benefits during SEMA Show? Contact 240-ASK-SEMA or customercare@sema.org.


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online hereOnline registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

Tue, 10/28/2025 - 23:55

By SEMA News Editors

SEMA Business Member Lounge

 

Ready to take your business to the next level? You can join the SEMA Business Membership right at the SEMA Show. Visit Member Central, located in the Upper Grand Lobby

Depending on your company's business type and annual sales, membership starts at $100. By joining onsite, you'll gain immediate access to exclusive Show perks and year-round business tools that help you grow, connect and succeed. 

Join and enjoy these exclusive SEMA Show perks: 

And that's just the beginning. As a SEMA Business Member, your company gets year-round advantages designed to strengthen your business and protect the industry we all love. 

All year long, your membership includes: 

  • Cost-saving solutions on your SEMA Show booth* up to 37%, shipping, liability insurance, software and more business tools. 
  • Product development resources at both SEMA Garage locations. 
  • Access to market research and trend reports.  
  • Advance your business through networking within Councils and Networks. 
  • Sell direct? Feature your brand within the SEMA+ member portal and connect with our engaged community of enthusiasts. 
  • Data management support through SEMA Data. 
  • 10% off advertising within SEMA magazine 
  • Advocacy protects and fights for policies that promote car and truck businesses at the federal and state levels. 

From manufacturers and retailers to builders and media, SEMA Business Membership offers meaningful tools and resources to strengthen your business. 

*Minimum member dues for SEMA Show exhibiting companies starts at $350. 

👉 Join on-site at Member Central in the Upper Grand Lobby or explore more at SEMA Business Membership | SEMA Show 

Tue, 10/28/2025 - 22:31

By SEMA News Editors 

2024 SEMA Show horsepower rodeo drifting image for 2025 event promo outdoor activations


The 2025 SEMA Show, the largest automotive trade event in the United States and one of the biggest worldwide, unites more than 2,300 exhibiting brands and 160,000 attendees from 140 countries. Running November 4-7 at the Las Vegas Convention Center, this year's Show features 500 first-time exhibitors, showcasing the industry's commitment to innovation and collaboration.  

As the epicenter of automotive advancement, the SEMA Show highlights groundbreaking products and technologies. Attendees can explore interactive exhibits, participate in hands-on workshops, and attend more than 80 educational seminars to enhance skills and knowledge.   

In addition to the indoor activations at the SEMA Show, countless activations thrill Showgoers across the campus, including the following spotlighted outdoor activations scheduled for this year's event. 

Hoonigan Burnyard  
drifting action at the SEMA Show Hoonigan Burnyard 2025

 

Hoonigan will host its famous Burnyard Shows at 11:00 a.m. and 3:00 p.m. PST each day of the SEMA Show in its outdoor activation area located in the Silver Lot #3. These sessions feature Formula Drift competitors, Australian-style burnout builds, off-road rigs, and much more you'll want to witness in-person, up close, in this Show feature.  

Hoonigan will also debut the next chapter in the Gymkhana legacy with the "Gymkhana 2025" reveal on Tuesday, November 4, at 12:00 p.m. PST, and Hoonigan Co-Founder Brian Scotto will present the teaser film during Tuesday morning's SEMA Show Kickoff Breakfast on Tuesday, November 5, at 7:00 a.m. PST, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino

Additional highlights of the Hoonigan Burnyard include (all times PST): 

  • Celebrity signings – Lia Block, Tuesday, November 4, at 4:00 p.m.; Chip Foose, Friday, November 7, at 12:30 p.m. 
  • Mega Burnyard Show – Friday, November 7 at 1:00 p.m., replacing the two standard sessions 

 

HorsePower Rodeo (NEW FOR 2025) 
HorsePower Rodeo at the SEMA Show


HorsePower Rodeo is stampeding into Las Vegas, bringing a wild mix of motorsports disciplines to the 2025 SEMA Show.  

Located in the Diamond Lot outside West Hall, the daily demos feature superstar automotive content creator Westen Champlin, professional smoke-show driver Kyle Douglas, and a lineup of drag racers, drifters, classic muscle cars and modern burnout machines. The event celebrates the raw power, mechanical creativity and unapologetic passion of car culture, giving attendees a front-row seat to tire-shredding burnouts, high-speed drifts and jaw-dropping stunts. 

 

Nitro Circus Moto Mayhem  

Nitro Circus Moto Mayhem brings top freestyle motocross riders to the stage, performing impressive feats, precise tricks and remarkable maneuvers. These performances demonstrate the skill, creativity and technique of world-class riders, giving audiences a close-up view of their talent and control. 

Performances are set for multiple times daily, giving attendees numerous opportunities to catch the action (all times PST): 

  • Tuesday, November 4, to Thursday, November 6, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 4:00 p.m. 
  • Friday, November 7, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 3:00 p.m. 

 

OPTIMA Unleashed  
OPTIMA Unleashed at the SEMA Show outdoor activation returns in 2025

 

OPTIMA Unleashed is back to ignite the Bronze Lot at SEMA 2025, delivering a high-octane finale to a week of automotive excitement with SEMA Fest. Powered by OPTIMA, the event will feature high-horsepower vehicles, precision drift demonstrations and a star-studded roster of drivers ready to thrill the crowd. 

Whether you're drawn by the roar of engines, the scent of burning rubber, or the unmatched energy of automotive legends in motion, OPTIMA Unleashed promises to be one of the can't-miss highlights of SEMA Fest 2025. 

 

SPARQ (NEW FOR 2025) 

Partnering with Westen Champlin's HorsePower Rodeo in the Diamond Lot is SPARQ, welcoming Showgoers with 145,000 combined square feet of drifting course action featuring top professional drivers, including Jeff Jones, Federico Sceriffo, Camren Sorensen, Amanda Sorensen and Richard Advani. Even better, SPARQ device owners can show their QR codes for "fast pass" front-of-line access on-site. SPARQ is an Irvine, California-based startup debuting its device and service, SPARQ Diagnostics, which pairs AI personalization to drivers based on their unique behavior and vehicles.  

Beyond the drift course outside, SPARQ offers a whole week of experiences at North Hall #10969, so be sure to stop by their booth for experiences including an immersive booth experience all week, a Cody Walker autograph signing, an AI-powered vehicle diagnostics presentation by CEO Daniel Nieh, and a press conference unveiling of its new driver-service platform. 

 

ADRENALINE-PUMPING ACTIVATION EXCLUSIVE TO SEMA FEST 

Experience SEMA Fest 2025 on Friday, November 7, where live music meets motorsports mayhem. This one-night-only event features chart-topping bands and adrenaline-pumping automotive activations, including one exclusive to SEMA Fest ticketholders: 

The Urias Family's Original Globe of Death (NEW FOR 2025) 

The Urias Family will bring their legendary "Globe of Death" act to SEMA Fest, performing high-speed motorcycle stunts inside a 16-ft.-diameter steel sphere. Built in 1912 by family patriarch Jose Urias, the original Globe has been passed down through four generations and remains the centerpiece of the family's daredevil performances. 

SEMA Fest attendees will be the only audience in Las Vegas to witness riders defy gravity, crisscrossing within inches of each other, sometimes with a performer standing in the center, inside this century-old icon of motorsports showmanship. 

Learn more about the 2025 SEMA Fest here, and purchase tickets at semafest.com


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.  

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.  

For more information about the 2025 SEMA Show, visit semashow.com 

Tue, 10/28/2025 - 20:55

By SEMA News Editors

Online Media Center

 

SEMA Show exhibitors have begun sharing their latest announcements, previewing their plans for the 2025 SEMA Show, November 4-7, Las Vegas. Exhibitors can post press releases, free of charge, at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees.

Below are some of the latest announcements you will find in the Online Media Center:

To find more relevant news quickly and efficiently, visit semashow.com/press and sort by type of announcement and/or market segment.

Tue, 10/28/2025 - 18:23

Sponsored by Hotchkis Sport Suspension

Hotchkis Sport Suspension

 

When John Hotchkis founded Hotchkis Sport Suspension more than 30 years ago, American musclecars were famous for straight-line power--and infamous for their lack of handling. Drawing from his background in road racing and autocross, Hotchkis saw an opportunity to apply race-proven suspension knowledge to transform musclecars into machines that could carve corners with confidence.

That simple mission--to make cars handle with easy-to-install sport suspension--would help change the performance aftermarket forever.

From the Track to the Street

In the early '90s, Hotchkis and his small team began developing precision suspension systems for classics like the Chevelle, Camaro, Mustang and Mopar B- and E-Bodies, translating lessons from the race track into components designed for the street.

Long before track days were common, Hotchkis organized enthusiast driving events at California's Willow Springs and Buttonwillow Raceways, where everyday owners could experience what balanced handling felt like. Chevelles mixed it up with Mustangs and Challengers while Corvettes, BMWs and Audis joined in--and the message spread fast.

"A well-tuned musclecar is more fun to drive than ever imagined."

Those early track days ignited a handling revolution and built a loyal community around the Hotchkis brand.

Hotchkis Camaro

 

Innovation in Motion: Project F-71

Hotchkis' racing pedigree led naturally to bold engineering projects--none more groundbreaking than Project F-71, a '71 Camaro built in collaboration with GM Performance Parts.

In 2000, the team swapped an all-aluminum LS1 into the car, making it the first known classic musclecar LS1 conversion outside of GM. Paired with a Tremec six-speed, full Hotchkis suspension system and 315mm rear tires, the F-71 debuted on the 2000 HOT ROD Power Tour and stunned the industry.

It was far ahead of its time, previewing the Pro-Touring movement that would soon dominate the performance aftermarket. More than two decades later, that same Project F-71 Camaro still runs strong--proof of the engineering and spirit behind every Hotchkis innovation.

The Rise of the Total Vehicle System

As Hotchkis evolved, so did its philosophy. Instead of selling isolated components, the company engineered Total Vehicle Systems (TVS)--complete, balanced suspension packages designed to work as an integrated performance solution.

Each Hotchkis TVS system includes fabricated A-arms, trailing arms, sport springs, tubular sway bars and Hotchkis tuned-by-Fox shocks, optimized together for dramatically improved handling balance, cornering grip and ride quality. Applications for GM A, F and G Bodies, Ford Mustangs and Mopar classics made it easy for enthusiasts to transform their cars in a weekend, with results that felt like an entirely new machine.

Hotchkis Trailing Arms

 

Hotchkis later expanded into sport trucks, JDM platforms and European performance cars, developing sway-bar and suspension packages for Nissan, Infiniti, BMW, Mini, Audi and Volkswagen. Whether domestic or import, every system shared one core outcome:

"Dramatically improved handling with excellent sport ride quality for the ultimate driving experience."

Built in America. Proven Everywhere.

From day one, Hotchkis Sport Suspension has proudly designed, tested and manufactured its products in the United States. CNC-bent tubular sway bars, precision-welded fabricated suspension and CNC-machined components all reflect the company's commitment to engineering excellence and craftsmanship.

Every component is tested on the street and validated on the track--often by the same team that builds it. That approach has earned Hotchkis a reputation for quality, durability and performance recognized across the automotive community.

From Goodguys Autocross events to Holley MoParty, enthusiasts trust Hotchkis products to deliver real results--and an even bigger smile behind the wheel.

The Present: Reborn and Reenergized
Hotchkis Sway Bar Brackets

 

Today, Hotchkis Sport Suspension operates from Race City, USA--Mooresville, North Carolina--the heart of America's motorsports industry. Under renewed leadership, the company has revitalized its manufacturing, reestablished strong supply chains and expanded its product lineup to meet the demands of modern enthusiasts.

Production of lightweight tubular sway bars is in full swing, and the engineering team continues to release new applications for classic musclecars and modern performance vehicles--including Camaro, Mustang, Challenger, Corvette and BMW platforms.

Years ago, Hotchkis teamed with Fox Factory to launch the Hotchkis-by-Fox shock absorber line--performance-tuned dampers that combine Hotchkis' decades of suspension expertise with Fox's race-proven damping technology. The result: adjustable shocks that deliver motorsport-level control with refined street comfort. Now Hotchkis and Fox are working even closer together on new applications for 2026.

The Future: Handling the Next Generation
Hotchkis Suspension

 

Looking ahead, Hotchkis Sport Suspension is embracing both tradition and transformation. New coil-over systems, sport-truck suspensions and modern performance packages are in development--and the team is exploring opportunities in next-generation performance platforms.

The company's guiding principle remains unchanged: to create world-class suspension systems that make every car more enjoyable to drive.

Whether it's a vintage Chevelle, a late-model Challenger or a European or JDM sports car, Hotchkis continues to engineer products that blend precision, performance and passion--just as it has for more than 30 years.

"At Hotchkis, it's never just about going fast. It's about how well you get there."

About Hotchkis Sport Suspension

Hotchkis Sport Suspension designs, tests and manufactures premium suspension systems and components for classic and modern performance vehicles. With headquarters in Mooresville, North Carolina, Hotchkis proudly builds its products in the United States and continues to set the standard for precision handling and excellent ride quality for the ultimate driving experience.

Visit www.hotchkis.net for more information and product applications.

Tue, 10/28/2025 - 16:42

By SEMA News Editors

SEMA Show feature vehicle for Mothers Polish exhibitor wipe down program 2025


As part of its long-term partnership with the SEMA Show, Mothers Polish has announced the return of its vehicle wipe-down program at the 2025 SEMA Show, November 4–7, Las Vegas. Booth vehicles, sponsored vehicles and featured vehicles are all eligible to apply to be cleaned each morning by the Mothers Polish detailing team using some of their finest car care products.

If you (or your organization) have a vehicle that will be displayed at the 2025 SEMA Show and would like to be included in the complimentary Mothers Polish wipe-down service, apply online here or at the button below. Entries will be limited to 200 vehicles on a first-come, first-served basis.

APPLY HERE button for SEMA Show 2025 Mothers Polish wipe down program

All participants in the program will receive a Mothers Polish decal, which must be displayed in a highly visible area on the vehicle for the duration of the Show.

The program complements Mothers' continued support of the 2025 SEMA Battle of the Builders Presented by Mothers Polish (BOTB).

Now in its 12th year, the Battle of the Builders Presented by Mothers Polish remains the industry's premier vehicle-building competition, providing an international platform for SEMA Show builders to showcase their craftsmanship and creativity in four categories--Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns. See all the action, now INDOORS, at the Battle of the Builders Stage in the North Hall, Booth #10168. View on the floorplan here.

For details regarding the 2024 SEMA Battle of the Builders Presented by Mothers Polish competition, visit semabotb.com


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online hereOnline registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

Tue, 10/28/2025 - 12:08

Sponsored by Turn 14 Distribution

Turn 14 PRI

Turn 14 Distribution staff at the 2024 PRI Show.

 

The PRI Show, held annually in Indianapolis, Indiana, and scheduled to take place this December 11-13, features new race products, services, machinery, simulation and testing technologies, and trailer exhibits for every type of racing. Vendors, manufacturers, shop owners, professional race teams, engine builders, fabricators, dealers, installers, jobbers and distributors come from all over the country for the latest innovations and share in a common passion: performance. 

PRI offers a specialized focus on performance and racing, making it a delightful and more intimate way to end the year.  

As a member and leader in performance aftermarket parts distribution, Turn 14 Distribution continuously supports the industry, their customers and participating vendor partners by attending the annual show in a big way.  

The TL;DR version? Make sure you are a Turn 14 Distribution customer before PRI so you can get invited to all the cool stuff! 

 

But First: Getting Down to Business 
PRI 2024

The Turn 14 Distribution booth at the 2024 PRI Show.

 

First and foremost, Turn 14 Distribution will be available for their attending customers: whether that's helping answer questions, catching up or conducting business. Attendees can swing by booth #3847 in Yellow Hall to chat with the distributor's staff, take a break, meet up with their rep and gush over the brand new Mustang build. Customers are encouraged to reach out to their representative and set meetings at our booth with the reps attending. 

Dealers, shop owners and jobbers who are curious about how Turn 14 can help grow and support their business are encouraged to stop by the booth for a no-pressure, casual chat with one of our many enthusiasts ready to help--or just to chat about your project cars. Seriously. They want to hear about it. Founded by entrepreneurs for entrepreneurs, and still staunchly 100% wholesale, the distributor's mission is to seamlessly supply, connect and support entrepreneurs and owners. The Turn 14 team will be all-hands on deck to discuss the latest, nerd out about the show's cool builds and share track stories.  

 

Will This Sleek Profile Grace Your Garage? 
Turn 14 Mustang

The Turn 14 Distribution '25 Mustang build, set for the Turn 14 booth at the PRI Show, is seen here stock.

 

The beautiful S650 Mustang GT featured in the distributor's booth, unveiled at the SEMA Show, is built as a multifunction "street/strip/track" vehicle that is both highly capable and a great daily. It will be given away to one lucky Turn 14 Distribution customer next year when its companion sales promotion is announced early next year.  

This build started its tour at SEMA and will continue next year for all to see, to be spotted first at TX2K and then Mustang Week, both in Texas, to kick off the year.  

Turn 14 Distribution PRI

The Turn 14 Distribution '25 Mustang build will be unveiled at SEMA, here seen stock.

 

Night Time Equals Fun Times 

Beyond the booth presence and beautiful build, Turn 14 Distribution is also bringing some fun crowd favorites for their customers: elevated exclusive events for both their customers and participating vendor partners. 

Once everyone's done with business, Turn 14 Distribution will be ready to give their customers a chance to connect, grab some food and drink, and rest their sore feet. With their ever-popular Turn 14 Industry Night at PRI, this exclusive event offers a casual dinner reception in downtown Indianapolis. With quality dishes and fresh ingredients, a happy, eager staff, and plenty of seats to chill and rest from the busy show floor walking, attendees will regale themselves. Turn 14 Distribution customers are encouraged to ask their sales representative if there are any tickets left to this invitation-only evening. 

Turn 14 PRI

Turn 14 Distribution staff at the 2024 PRI Show.

 

The second event, also invitation-only and very exclusive, is the distributor's famous cachet Turn 14 Nightcap at PRI cocktail reception for industry leaders and enthusiasts. As space is very limited, there will be no admittance without a confirmed RSVP. Turn 14 Distribution customers are encouraged to reach out to their rep for a more intimate close to the show, with cocktails and conversations you'll talk about for months. 

 

Don't Be Left Out 

If you're already partnering with Turn 14 Distribution, be sure to contact your sales representative to get on the list of our fun evening events (space is limited), or to hear more about the current sales promotions (the Mustang promotion is coming soon!). 

Not currently buying from the wholesale distributor? Not to worry, dealers and shop owners still have plenty of time to sign up or simply find out how they could qualify to win this Mustang--and so much more. 

 

About Turn 14 Distribution 

Turn 14 Distribution is a leading, award-winning wholesale distributor of automotive and powersports aftermarket parts in the United States. With strategically located distribution centers, the company provides ground shipping to 100% of continental U.S. dealers within two days or less. Leveraging proprietary technology, Turn 14 Distribution drives automation, real-time data, and innovative logistics to deliver best-in-class service. Privately owned and operated, the company is run by enthusiasts, for enthusiasts. Learn more at www.turn14.com.