By SEMA News Editors

The 2025 SEMA Show opens today, November 4, and once the Las Vegas Convention Center (LVCC) doors open, so too will a comprehensive education program designed to upskill and elevate the industry's workforce. View the complete 2025 SEMA Education program and add sessions to your SEMA Show planner online here. 

Hosted this year in a new, more central location--the recently renovated North Hall--the program will run from Tuesday, November 4, through Thursday, November 6, with a dynamic experience focused on personal and professional development, emerging business issues, trends, best practices and more. 

Education Tracks 

All programming will fall under one of eight education tracks, allowing attendees to easily find the programs and sessions that fit their professional interests or apply to their businesses. The eight tracks are:  

• Aftermarket Updates and Future Trends: Explore the current state of the specialty-equipment market and the long-/short-term impacts of top trends. 
• Emerging and Executive Leadership: The Dale Carnegie Organization will illustrate how to listen and communicate with a workforce that encompasses differing generations, and the SEMA Women's Leadership Symposium will empower leaders with the skills, mindset and strategies needed to drive exceptional performance. 
• Inside the Shop: Technicians, shop managers and builders will discuss trends and challenges that shop owners currently face. 
• Legislative and Regulatory: Learn about current changes and misconceptions in emissions compliance. Discover how to manage risks, ensure compliance and drive business success. 
• Sales and Marketing: Understand how to engage your audience using Instagram, YouTube and Facebook, and gain insights from top industry sales and marketing experts. 
• Small Business Strategy: Find hacks and tools to help grow your business. Learn how to leverage AI, use cloud computing and entrepreneurial operating systems (EOS), or run a functional family business while avoiding a feud. 
• Talent Management: Turn your team into a well-run machine by learning how to hire and retain young talent through training, management and motivation. 
• Vehicle Technology: Stay up-to-date on the latest changes in advanced fuels and powertrains, suspension technology and advanced driver assistance systems (ADAS). 

SEMA ADAS Showcase Returns to Upper South Hall in 2025

Don't forget, the SEMA ADAS Showcase is the Show's central hub for cutting-edge knowledge, live demonstrations and real-world collaboration related to all things ADAS. From repair pros and modifiers to toolmakers and engineers, this Show feature is a can't-miss destination for anyone looking to learn more about the fast-changing world of ADAS.

Located in Upper South Hall, booth #31255 (view on the floorplan here), attendees of the ADAS Showcase will: 

• Dive into 30-minute expert-led sessions from leading brands, SEMA and more covering the latest ADAS trends and solutions. 
• Get hands-on, vital training from equipment providers and trainers. 
• See live calibration demos with real-world scanning and diagnostics.
• Learn proven best practices for setup, environment control and OEM compliance and standards, to bring back to your customers. 

Education sessions will cover a range of topics, including Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles delivered by the SEMA Garage, The Challenges of Aftermarket Product Development and Vehicle ADAS By Hunter Engineering, Understanding The ADAS Software: Diagnostics, Calibration, and Adjustments led by RevvADAS and Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles, to name just a few. 

To see the full education and demo schedule, visit semashow.com/ADAS-showcase-education-schedule. 

Learn More About SEMA Garage, ADAS at the 2025 SEMA Show 

Maximize your time at the SEMA Show by learning about SEMA Garage, which offers services including 3D scanning, 3D printing, ADAS testing, vehicle measuring sessions, emissions testing and certification with locations in Detroit and Diamond Bar, California. Learn how SEMA Garage can benefit your business and visit the SEMA FutureTech Studio located in Central Hall, Booth #24401. View on the floorplan here. 

In addition, SEMA Garage is hosting two special education sessions relating to ADAS: 

Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles
Date(s): Tuesday, November 4, at 3:30 p.m. PST and Thursday, November 6, at 3:30 p.m. PST
Location: Las Vegas Convention Center | Upper South Hall | Booth #31255 

Gain a technical edge as vehicle dynamics and ADAS subject-matter experts explore the challenges and develop solutions for achieving ADAS safety compliance on modified vehicles. This session will unpack the latest developments shaping the next generation of vehicle safety and performance systems, including NHTSA's 2026 NCAP dynamic validation testing updates, the proposed FMVSS No. 127 federal mandate on automatic emergency braking (AEB), and the ongoing SAE International Vehicle Dynamics Systems OBD task force's efforts toward standardization to ensure future adaptability for vehicle modifications. Attendees will also gain insight into the latest ADAS testing and validation programs from the SEMA Garage, providing engineers and manufacturers with actionable guidance to maintain compliance and innovation in an increasingly complex vehicle technology landscape.  

Panelists include Marcus McDaniel, ADAS Test Engineer for Transportation Research Center Inc. and Bernard Carr, owner of CARRMERICA. 

ADAS: Shaping the Future of Aftermarket Products
Date: Thursday, November 6, at 1:00 p.m. PST 
Location: Las Vegas Convention Center | Room N257 

Join industry experts as they explore the challenges surrounding ADAS technology and the evolution of traditional aftermarket products. Discover how aftermarket companies are adopting system diagnostics, calibration and testing practices to tackle these issues. The discussion will also cover liability concerns from both manufacturer and installer viewpoints, along with upcoming federal regulations set to shape the industry.  

Panelists include:  

• Greg Adler, 4 Wheel Parts, CEO 
• Ted Moncure, Hoonigan, VP of Engineering & Product Development 
• Brunno Moretti, Ascential Technologies (Burke Porter), President of ADAS Solutions 
• Jordan Piening, Transportation Research Center Inc., Road Performance Evaluation, Director 
• James Rodis, OEM Calibration Inc., Process, Procedure and Training Manager 
• Christie Iannetta, Nelson Mullins, Focusing on Automotive Regulation and Transportation Safety Solutions, Partner (Former NHTSA senior trial attorney) 

Partnered Education Programs at the 2025 SEMA Show

Training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA) and Society of Collision Repair Specialists (SCRS) will broaden the range of specialized courses offered at the 2025 SEMA Show: 

• I-CAR will host courses on MIG welding, safety protocols for working on electric vehicles with high-voltage systems and modifying or repairing cars with ADAS functionalities. 
• TIA will offer sessions that can help tire retailers protect themselves from liability, navigate the current employment market and retain talent. 
• SCRS will show attendees how to put their business on a path of maximum efficiency, gain an online presence and identify incoming trends and technologies. 

---

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.    

By SEMA News Editors 

 

The SEMA Show has returned as the industry's most influential gathering, where groundbreaking products, game-changing innovations and powerful networking collide. But the energy doesn't stop at the Show floor. SEMA Week expands the experience with exclusive events, dynamic meetups and unforgettable after-hours parties that bring the industry together like never before. 

Explore the full lineup of SEMA Week happenings below and gear up for a week that drives the future of automotive. 

SEMA Industry Honors (Sold Out)

Thursday, November 6, 6:00 p.m. Reception, 7:00 p.m. Awards Ceremony 

• BleauLive Theater at the Fontainebleau Las Vegas (View on Google Maps) 
• Tickets or host tables are required (now sold out). 
• Know-before-you-go information here.

One night. One stage. The biggest names in the automotive aftermarket--only at the 2025 SEMA Industry Honors event in Las Vegas. 

On Thursday, November 6, the 2025 SEMA Industry Honors takes over the BleauLive Theater at the Fontainebleau Las Vegas for an unforgettable night celebrating the people and brands driving the industry forward. From Content Creator of the Year to Person of the Year and even more on-stage honors, this event is where SEMA's spotlight shines brightest. 

T-PAIN at Zouk Nightclub (Official SEMA Week Afterparty)  

Thursday, November 6, 10:30 p.m. PST - 4:00 a.m. PST  

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)  
• Tickets required.
• Purchase tickets here. 

End your Thursday with T-Pain at Zouk Nightclub. Make it a night to remember and book tickets at zouk.group/tpain 

Note: SEMA Show badge and SEMA Fest ticket holders will receive access to a special, expedited entry line. 

 

SEMA Cruise

Friday, November 7, 4:00 p.m. PST - 7:30 p.m. PST

• SEMA Show Campus (down Convention Center Drive to West Hall Parking Lot)
• No cost or RSVP required to attend

Watch the most creative and innovative vehicles on the planet roll out of the Las Vegas Convention Center at the close of the SEMA Show in this time-honored Show tradition. More than 1,200 vehicles will parade down Convention Center Drive to the West Hall parking lot on Friday evening, giving Attendees and enthusiasts an unrivaled opportunity to see groundbreaking SEMA Show builds in action. 

 

SEMA Fest 

Friday, November 7 (Activations begin 9:00 a.m., last concert begins 8:25 p.m. PST). 

• SEMA Show campus outside of the Lower South Hall 
• General admission tickets start at $80! (including fees) 
• Purchase SEMA Fest tickets here. 

Get ready for an unforgettable evening filled with high-octane excitement, incredible music and everything you love about car culture on the SEMA Show campus. Don't miss out—grab your tickets now before they sell out and be part of this incredible celebration.  

SEMA Fest brings together the captivating world of automotive culture that can only be found at the SEMA Show with some of the biggest bands in music. It's a one-of-a-kind live and epic event that is a true bucket list experience for music lovers and car enthusiasts.  

Want to upgrade your SEMA Fest experience? Grab VIP tickets today for access to premium viewing areas, VIP bars and washrooms, separate entrances and complimentary charging stations during the event. 

• Epic Performances: Live music from Queens of the Stone Age, The Black Crowes and Neon Trees will keep the energy high and the crowd buzzing.  
• Thrilling Events: Starting at 9:00 a.m. PST, witness the heart-pounding activations by Hoonigan, Nitro Circus Moto Mayhem, HorsePower Rodeo, Optima Unleashed and the Globe of Death.  

 

JAMES HYPE at Zouk Nightclub (Official SEMA Week Afterparty)  

Friday, November 7, 10:30 p.m. PST - 4:00 a.m. PST  

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)  
• Tickets required. 
• Purchase tickets here.

Zouk Nightclub with James Hype is the only place to be after the SEMA Show and SEMA Fest! Book tickets at zouk.group/jameshype 

Note: SEMA Show badge and SEMA Fest ticket holders will receive access to a special, expedited entry line.  

 

Special Guest at Zouk Nightclub (Official SEMA Week Afterparty)  

Saturday, November 8, 10:30 p.m. PST - 4:00 a.m. PST  

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)  
• Tickets required. https://zoukgrouplv.com/event/EVE50511500020251108/special-guest/ 

Close out SEMA Week on a high note and an unforgettable night with special guest at Zouk Nightclub! Book tickets at zouk.group/events 

Note: SEMA Show badge and SEMA Fest ticket holders will receive access to a special, expedited entry line. 

---

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors 

 

Although SEMA is known for its world-class trade show, the association provides a wide range of year-round programs and services to help members succeed and prosper, including its councils and networks—volunteer, market-specific groups within SEMA focused on promotion, networking and education.  

Like the rest of the industry, SEMA's councils and networks gather at the SEMA Show to learn, network and grow their own businesses and individual markets. During the week, those groups host a variety of events, covering everything from happy hours to award presentations and vehicle reveals to networking events.   

Multiple council and network events are on tap for today's schedule. See a few highlighted below or click here to see the full schedule of SEMA Show events.  

Tuesday's Council and Network Events (all times PST) 

• ARMO/HRIA Vehicle Reveal – 10:30 a.m. to 11:00 a.m. – Central Hall Booth #23295 
• Truck and Off-Road Builders Panel, Powered by TORA – 11:00 a.m. to 12:00 p.m. – North Hall 257 
• Hot-Rod Builders Panel, Powered by HRIA – 1:00 p.m. to 2:00 p.m. – North Hall 259 
• TORA Happy Hour – 4:00 p.m. to 5:00 p.m. – West Hall Randy's Worldwide Booth #58097 
• PRO Reception – 5:00 p.m. to 7:00 p.m. – West Hall 326 
• SBN Reception – 5:00 p.m. to 6:30 p.m. – West Hall 208 
• FLN Reception – 5:00 p.m. to 7:00 p.m. – West Hall 232 
• WTSBC Reception – 5:00 p.m. to 6:15 p.m. – New Products Showcase in South Lower Hall Booth #41271 
• ARMO Reception – 5:30 p.m. to 7:00 p.m. – Westgate – Ballroom A 

Council and network events will continue through SEMA Show week. Click here to view the full schedule of SEMA Show events.  

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors

 

The SEMA Show, which opens today and runs through November 7, is home to thousands of new aftermarket products, but there is only one place on the Show floor where you can see all of the industry's latest innovations in one place.  

The New Products Showcase--conveniently located this year in Lower South Hall booth #41271--is a hub of cutting-edge technology, fresh trends and groundbreaking products, all presented to buyers, media, influencers, enthusiasts and professionals from around the world. With hundreds of companies displaying their latest advancements, the showcase is the ultimate place to discover the newest tools, components and accessories that are setting the industry standard. 

 

 

For automotive professionals and business owners, the New Products Showcase provides exclusive access to insights on what's up-and-coming in automotive technology. The showcase encourages networking and collaboration, offering opportunities to connect with manufacturers and industry insiders. 

In addition to keeping buyers competitive, the Showcase is also an opportunity for media and influencers to identify and share emerging trends with their audiences. Each product displayed in the showcase includes vital information and descriptions, helping attendees to understand its relevance and potential impact within the market. 

Find the New Products Showcase on the floorplan here or on the SEMA Show app, which you can download here. 

---

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors 

 

The 2025 SEMA Show, the largest automotive trade event in the United States and one of the biggest worldwide, unites more than 2,300 exhibiting brands and 160,000 attendees from 140 countries. Running November 4-7 at the Las Vegas Convention Center, this year's Show features 500 first-time exhibitors, showcasing the industry's commitment to innovation and collaboration.   

As the epicenter of automotive advancement, the SEMA Show highlights groundbreaking products and technologies. Attendees can explore interactive exhibits, participate in hands-on workshops, and attend more than 80 educational seminars to enhance skills and knowledge.    

In addition to the indoor activations at the SEMA Show, countless activations thrill Showgoers across the campus, including the following spotlighted outdoor activations scheduled for this year's event.  

Hoonigan Burnyard    

Hoonigan will host its famous Burnyard Shows at 11:00 a.m. and 3:00 p.m. PST each day of the SEMA Show in its outdoor activation area located in the Silver Lot #3. These sessions feature Formula Drift competitors, Australian-style burnout builds, off-road rigs, and much more you'll want to witness in-person, up close, in this Show feature.   

Hoonigan will also debut the next chapter in the Gymkhana legacy with the "Gymkhana 2025" reveal on Tuesday, November 4, at 12:00 p.m. PST, and Hoonigan Co-Founder Brian Scotto will present the teaser film during Tuesday morning's SEMA Show Kickoff Breakfast on Tuesday, November 5, at 7:00 a.m. PST, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino.  

Additional highlights of the Hoonigan Burnyard include (all times PST):  

• Celebrity signings – Lia Block, Tuesday, November 4, at 4:00 p.m.; Chip Foose, Friday, November 7, at 12:30 p.m.  
• Mega Burnyard Show – Friday, November 7 at 1:00 p.m., replacing the two standard sessions  

HorsePower Rodeo (NEW FOR 2025)  

 

HorsePower Rodeo is stampeding into Las Vegas, bringing a wild mix of motorsports disciplines to the 2025 SEMA Show.   

Located in the Diamond Lot outside West Hall, the daily demos feature superstar automotive content creator Westen Champlin, professional smoke-show driver Kyle Douglas, and a lineup of drag racers, drifters, classic muscle cars and modern burnout machines. The event celebrates the raw power, mechanical creativity and unapologetic passion of car culture, giving attendees a front-row seat to tire-shredding burnouts, high-speed drifts and jaw-dropping stunts.  

Nitro Circus Moto Mayhem

Nitro Circus Moto Mayhem brings top freestyle motocross riders to the stage, performing impressive feats, precise tricks and remarkable maneuvers. These performances demonstrate the skill, creativity and technique of world-class riders, giving audiences a close-up view of their talent and control.  

Performances are set for multiple times daily, giving attendees numerous opportunities to catch the action (all times PST):  

• Tuesday, November 4, to Thursday, November 6, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 4:00 p.m.  
• Friday, November 7, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 3:00 p.m.  

OPTIMA Unleashed   

 

OPTIMA Unleashed is back to ignite the Bronze Lot at SEMA 2025, delivering a high-octane finale to a week of automotive excitement with SEMA Fest. Powered by OPTIMA, the event will feature high-horsepower vehicles, precision drift demonstrations and a star-studded roster of drivers ready to thrill the crowd.  

Whether you're drawn by the roar of engines, the scent of burning rubber, or the unmatched energy of automotive legends in motion, OPTIMA Unleashed promises to be one of the can't-miss highlights of SEMA Fest 2025.  

SPARQ (NEW FOR 2025)  

Partnering with Westen Champlin's HorsePower Rodeo in the Diamond Lot is SPARQ, welcoming Showgoers with 145,000 combined square feet of drifting course action featuring top professional drivers, including Jeff Jones, Federico Sceriffo, Camren Sorensen, Amanda Sorensen and Richard Advani. Even better, SPARQ device owners can show their QR codes for "fast pass" front-of-line access on-site. SPARQ is an Irvine, California-based startup debuting its device and service, SPARQ Diagnostics, which pairs AI personalization to drivers based on their unique behavior and vehicles.   

Beyond the drift course outside, SPARQ offers a whole week of experiences at North Hall #10969, so be sure to stop by their booth for experiences including an immersive booth experience all week, a Cody Walker autograph signing, an AI-powered vehicle diagnostics presentation by CEO Daniel Nieh, and a press conference unveiling of its new driver-service platform.  

Adrenaline-Pumping Activation Exclusive to SEMA Fest  

Experience SEMA Fest 2025 on Friday, November 7, where live music meets motorsports mayhem. This one-night-only event features chart-topping bands and adrenaline-pumping automotive activations, including one exclusive to SEMA Fest ticketholders:  

The Urias Family's Original Globe of Death (NEW FOR 2025)  

The Urias Family will bring their legendary "Globe of Death" act to SEMA Fest, performing high-speed motorcycle stunts inside a 16-ft.-diameter steel sphere. Built in 1912 by family patriarch Jose Urias, the original Globe has been passed down through four generations and remains the centerpiece of the family's daredevil performances.

SEMA Fest attendees will be the only audience in Las Vegas to witness riders defy gravity, crisscrossing within inches of each other, sometimes with a performer standing in the center, inside this century-old icon of motorsports showmanship.  

Learn more about the 2025 SEMA Fest here, and purchase tickets at semafest.com.  

---

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.   

By SEMA News Editors

Witness automotive insights up-close at the SEMA Live presented by AutoZone Studio in its new Central Hall location, Booth #20341.

 

The 2025 SEMA Show, the largest automotive trade event in the United States and one of the biggest worldwide, is now open Tuesday, November 4, through Friday, November 7, in Las Vegas. With more than 2,300 exhibiting brands--including 500 first-time exhibitors--and 160,000 attendees from 140 countries, the SEMA Show is the epicenter of automotive advancement. 

As the epicenter of automotive advancement, the SEMA Show highlights groundbreaking products and technologies. Attendees can explore interactive exhibits, participate in hands-on workshops and engage in more than 80 educational seminars to enhance skills and knowledge.  

In addition, countless activations thrill Showgoers all over the SEMA Show campus, including the following spotlighted indoor activations set for this year's event, starting with new-for-2025 features. (Looking for outdoor activations? Visit here).

New-for-2025 Indoor SEMA Show Features

International Pavilion at the Westgate Las Vegas Resort & Casino (NEW FOR 2025)

The SEMA Show, for the first time since 2019, is expanding back into the Westgate Las Vegas Resort & Casino. The venue is a reimagined as a dynamic hub for international discovery and business opportunity--one that supports SEMA's growing global presence and provides a launchpad for innovative brands. 

Located in a high-traffic area of the popular Westgate hotel near the SEMA Show campus, the International Pavilion invites attendees to meet face-to-face with manufacturers, distributors and sourcing contacts from around the world. It's also a rare chance to explore products not yet widely available in the U.S. market--ranging from performance parts and accessories to specialized tools and emerging technologies and beyond.

More than just exhibit space, the Pavilion will host some of SEMA Week's most anticipated gatherings, including the SEMA Kickoff Breakfast, the NHRA Breakfast and select VIP networking events. Exhibitors in this space benefit from premium visibility and the chance to engage with decision-makers during these high-profile moments.

New Show Artist Larry Chen (NEW FOR 2025)

Photographer Larry Chen has spent two decades capturing the heartbeat of car culture. Now, he brings that passion to the SEMA Show as the new Featured SEMA Show Artist. His work will be woven throughout the Show's visual identity, appearing in signage, marketing materials and exclusive installations that reflect the energy, diversity and craftsmanship of the automotive community. He will also have a booth in Central Hall where his new book will be showcased, along with one of his latest builds (a Bayside Blue R34 Skyline GT-R), Central Hall, Booth #23867. View on the floorplan here.

Road to SEMA Showcase (NEW FOR 2025)

Road to SEMA is an exclusive showcase where top automotive creators drive their custom builds across epic distances to the 2025 SEMA Show, sharing the journey with fans. From high-powered drift limos and twin-turbo supercars to one-of-a-kind classics, these road warriors celebrate craftsmanship, endurance and passion--culminating in their builds being displayed at the world's premier automotive event, only in Central Hall, Booth #21651. View on the floorplan here. 

VRX Speed Fest SIM Racing (NEW FOR 2025)

The SEMA Show is partnering with VRX Simulators to debut VRX Speed Fest. This innovative simulator racing competition merges the excitement of virtual racing with the energy of a live, in-person experience. For the first time, attendees will experience the thrill of professional-level sim racing firsthand and compete alongside their colleagues in this dedicated space. Fans will also enjoy interactive zones and the energy of esports racing on the world's largest automotive stage. North Hall, Booth #12671. View on the floorplan here.

Returning Indoor SEMA Show Activations

SEMA ADAS Showcase

The ADAS Feature returns to the SEMA Show to provide direct insights into OEM-approved ADAS procedures, calibration demos, and modification best practices that give aftermarket businesses a competitive edge. The ADAS Feature will be located in South Hall Upper, Booth #31255. View on the floorplan here.

SEMA Show Art Walk

Immerse yourself in the automotive lifestyle and culture at the SEMA Show Art Walk, where some of the automotive industry's premier artists across different media will exhibit their latest creations. Make sure you stop by for an exclusive book signed by Joe "Gentleman Joe" Schubeck, who will be personally autographing his new "Hot Rods Trains & Planes" book, consisting of short stories about the colorful people he competed against in Top Fuel drag racing, as well as top producers of the racing equipment used (available Tuesday through Thursday between 9:00 a.m. and 4:00 p.m. PST). All this can be found only in the SEMA Show Art Walk, located on the Skywalk Bridge connecting the West and the North Hall.

 

Judges go the extra mile to crown the SEMA Battle of the Builders presented by Mothers Polish champion. This fan-favorite program at the SEMA Show moves indoors in 2025 with a brand-new stage in North Hall.

SEMA Battle of the Builders presented by Mothers Polish (NEW LOCATION)

The industry's leading vehicle competition provides a platform for builders to showcase their skills. The program recognizes class champions in four categories--Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns--and an overall champion. See all the action, now INDOORS, at the Battle of the Builders Stage in the North Hall, Booth #10168. View on the floorplan here.

Celebrity Appearances

This year, the SEMA Show will again draw many famous motorsports and entertainment personalities, including Chip Foose, Clay Millican, Tavarish, and Dave Kindig & Kevin "Kevdogg" Schiele, just to name a few.

Download the SEMA Show app or visit semashow.com/celebrity-appearances for the latest schedule of celebrity and industry VIP appearances. 

SEMA Gear

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available to you:

• SEMA Grand Lobby
• Central Hall Corridor, Booth #10080
• Central Hall, Booth #20600
• Upper South Hall, Booth #30000
• Upper South Hall, Booth #34000
• Lower South Hall, Booth #40000
• West Hall, Booth #50020
• North Hall (Outside), Booth #80100
• Silver Lot, Booth #81595
• South Hall Registration (Outside), Booth #84499
• West Hall (Diamond Lot), Booth #91000

SEMA Education

The world-class SEMA Education offers a dynamic experience that complements the high-energy learning environment experienced on the Show floor. Attendees can develop new skills, connect with industry leaders, and foster business strategies through eight education tracks that categorize sessions by subject matter. Training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), the Tire Industry Association (TIA), and the Society of Collision Repair Specialists (SCRS) also broaden the range of specialized courses offered at the Show. Learn more about the 2025 SEMA Show Education program here, and add your favorite sessions to your SEMA Show itinerary using the Attendee Resource Center. SEMA Education sessions are located in North Hall, Tuesday through Thursday, during the 2025 SEMA Show.

SEMA FutureTech Studio

Explore more than 45 exhibits highlighting the next wave of innovation, including alternative power, advanced manufacturing, AI, 3D printing, and more, only in Central Hall, Booth #24401. Spotlight exhibitors in this space include Custunning, Eletromods, Pivotal, and Torque Trends, as well as Dynam Labs, eDub Conversions USA, GreentecAuto, Hoffman EV, Legacy EV, TOP GUN Performance Tuning, Turntide Technologies and much more. View on the floorplan here.

Seen here is a SEMA Live taping of Dave Kindig & Kevin "Kevdogg" Schiele straight from the SEMA Show floor.

SEMA Live Studio (NEW LOCATION)

The SEMA Show opens its doors to a worldwide audience, for the second year in a row, via a livestream available on YouTube and Facebook. Overall, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days. Even better? Attendees can see how it all comes together at the SEMA Live Studio in its new Central Hall location, Booth #20341. View on the floorplan here. 

SEMA New Products Showcase (NEW LOCATION and NEW HOURS)

The New Products Showcase, which introduces the hottest new products from across all categories of the aftermarket in one dedicated display, has moved to South Hall and can now be accessed before the Show opens. Of course, countless new products will debut across the Show campus, but the best of the best will be in the New Products Showcase, featuring more than 2,000 of the latest innovations across 15 product categories in the Lower South Hall, Booth #41271. View on the floorplan here.

Show-Stopping Builds

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship on display will inspire and impress any car lover. 

---

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

 

Automotive industry professionals and enthusiasts can experience the excitement of the 2025 SEMA Show through SEMA Live presented by AutoZone. With expanded coverage, more storytelling and shorter segments, SEMA Live will capture the full heartbeat of the aftermarket as it takes over the Las Vegas Convention Center campus November 4-7.   

Broadcasting 31 hours of live coverage on YouTube and Meta, SEMA Live will feature breaking news, vehicle unveils, trendsetting products and signature highlights that can only be found at the SEMA Show. Chris Jacobs will host the action from the SEMA Live studio in Central Hall, and joined by remote reporters Alliyah Becerra, JC Fernandez and Elija Isra. At just 14 years old and new to SEMA Live, Isra will bring fresh perspective and energy to the broadcast.  

"This year, SEMA Live is redefining how the automotive business community experiences the aftermarket's biggest week," said SEMA Vice President of Events Tom Gattuso. "Viewers can expect expanded production, new guest appearances and never-before-seen coverage that will bring every moment of the SEMA Show to life, from the Show floor to the outdoor action zones and beyond."  

 

What's New for 2025: 

Extended Coverage of SEMA Battle of the Builders Presented by Mothers Polish  

Audiences will get an even deeper look into the most prestigious build competition in the industry--from the workshops to the final stage. Behind-the-scenes stories, builder interviews, and live reactions will showcase the creativity and craftsmanship that make the competition legendary. 

Outdoor Action Cameras--All-Access, All Angles 

SEMA Live will deploy a full outdoor camera network to capture every burnout, stunt, and live demo happening outside the convention center--from Hoonigan Burn Yard and HorsePower Rodeo to Nitro Circus, OPTIMA Unleashed and SPARQ. 

Faster-Paced Segments and More Floor Coverage 

This year's broadcast will feature shorter, high-impact segments that move with the pace of the SEMA Show itself, spotlighting more customized vehicles, more innovation and more of what fans love most. 

Special Guests: Viewers can hear directly from industry leaders and legends as they are interviewed throughout the week. Guests include Antron Brown, Chip Foose, Dave Kindig, Jay Leno, and Jim and Mike Ring, to name a few. 

The Largest Number of Live Reveals Ever Filmed 

With more manufacturers and builders choosing SEMA as their launch stage, 2025 will feature the most live vehicle reveals ever captured by SEMA Live. From concept cars to customs, SEMA Live is bringing the magic of first looks to audiences everywhere. 

Live Coverage of the SEMA Cruise 

For the first time, SEMA Live will broadcast the entire SEMA Cruise live from 4-6 p.m. on Friday, capturing the excitement as thousands of the Show's most iconic builds roll out in front of spectators.  

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. With 2,300 exhibiting brands, including 500 first-time participants, the Show delivers unmatched access to decision-makers and global markets. 

Watch the live stream starting Tuesday, November 4, through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 

---

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.  

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.  

For more information about the 2025 SEMA Show, visit semashow.com.  

By SEMA News Editors

The SEMA Show, November 4-7, Las Vegas, is an ideal venue for exhibitors to make highly anticipated announcements, reveal innovative vehicle builds and debut groundbreaking new products. To help attendees stay on top of all the exciting announcements, SEMA has released the 2025 SEMA Show Press Conference Schedule, featuring a packed lineup of exclusive announcements, product launches and vehicle unveilings from the industry’s top innovators.

This year's schedule will give attendees the opportunity to be among the first to experience the announcements that will dominate headlines and shape conversations well beyond the Show floor. From groundbreaking new tools and performance parts to bold concept vehicles and first-to-market innovations, the press conferences provide an insider's look at the advancements driving the industry forward. Qualified attendees are encouraged to register now to secure their badges ahead of time. For more information, visit semashow.com.

Official 2025 SEMA Show Press Conference Schedule

(As of October 30, 2025; all times PST; subject to change)

TUESDAY, November 4

• 7:30 a.m.-8:50 a.m.: SEMA Show Kickoff Breakfast, Featuring Best New Products Announcement (Paradise Event Center)
• 9:00 a.m.-9:20 a.m.: TMI Products Scorched 1969 Mustang Widebody (Central Hall, Booth #24477)
• 9:30 a.m.-9:50 a.m.: Ringbrothers Debut (Central Hall, Booth #23191)
• 10:00 a.m.-10:20 a.m.: Toyota Walkaround with Rutledge Wood (Central Hall, Booth #22200)
• 10:40 a.m.: Ron Capps Motorsport Announcement (South Hall Upper, Booth #SU02)            
• 11:00 a.m.-11:20 a.m.: CTEK Global Product Debuts (Central Hall, Booth #23933)
• 11:30 a.m.-11:50 a.m.: GENTEX: Car Unveils--Ringbrothers and Classic Car Studio (Central Hall, Booth #23889)      
• 12:00 p.m.-12:20 p.m.: HOONIGAN Gymkhana 2025 Vehicle Debut (Silver Lot)
• 12:30 p.m.-12:50 p.m.: Maverick Ford Custom Garage Reveal (West Hall, Booth #55037) 
• 1:00 p.m.-1:20 p.m.: RealTruck Mattel Matchbox Collaboration & Reveal (West Hall, Booth #50033)
• 1:30 p.m.-1:50 p.m.: SEMA Battle of the Builders Top 40 Announcement (North Hall, Booth #10168)
• 2:00 p.m.-2:20 p.m.: Dapper Lighting Legends Unveiled: Drakon and Violent Take the Stage, OE7 Headlamp Premieres (Central Hall, Booth #23195)
• 2:30 p.m.-2:50 p.m.: The Future of Blazin Rodz (Central Hall, Booth #24401)
• 3:00 p.m.- 3:20 p.m.: Twisted Iron Performance Shop The Future of Hydrogen: 1961 Chevy Impala Debuts (Central Hall, Booth #24401)
• 3:30 p.m.-3:50 p.m.: Superformance Shelby Legendary Cars New Sports Car (Central Hall, Booth #23459)
• 4:00 p.m.-4:20 p.m.: ORACLE Lighting: A New Approach to Aftermarket LED Lighting (West Hall, Booth #57147)

                               

WEDNESDAY, November 5

• 9:00 a.m.-9:20 a.m.: ClearPro Unveils Evolution with Next-Gen Products (West Hall, Booth #55219)
• 9:30 a.m.-9:50 a.m.: asTech Next-Gen ADAS: New Tools Boost Performance, Profit (South Hall-Upper, Booth #32195)
• 10:00 a.m.-10:20 a.m.: TOPDON New Product Introduction (South Hall-Upper, Booth #37177)
• 10:30 a.m.-10:50 a.m.: Coker Tire: Momentum (Central Hall, Booth #22691)
• 11:00 a.m.-11:20 a.m.: TERMINAX Next-Gen Film Launch (West Hall, Booth #52221)
• 11:30 a.m.-11:50 a.m.: SVG Car Wraps: Never Stop Innovating (North Hall, Booth #12627)
• 12:00 p.m.-12:20 p.m.: Bisimoto Engineering: Pushing Boundaries of EV & ICE Performance (Central Hall, Booth #24401)
• 1:30 p.m.-1:50 p.m.: Ratchet Up Your Productivity with Sonic Tools’ New Set (South Hall-Upper, Booth #39013)
• 2:30 p.m.-2:50 p.m.: Baxter Performance: "Evac-U-Filter", Oil Filter Evacuation Adapter (Central Hall, Booth #20557)
• 3:00 p.m.-3:20 p.m.: SolarDe Film Chameleon Film Prime IR Launch (West Hall, Booth #51159)
• 3:30 p.m.-3:50 p.m.: SEMA: Battle of the Builders Top 12 Announcement (North Hall, Booth #10168)

                               

THURSDAY, November 6

• 12:00 p.m.-1:00 p.m.: FT by Pedal Commander--New B2B Brand (West Hall, Booth #57095)
• 3:30 p.m. - 3:50 p.m.: SEMA Battle of the Builders Top 4 Finalists Announcement (North Hall, Booth #10168)

               

FRIDAY, November 7  

• 11:00 a.m.-11:20 a.m.: SEMA Battle of the Builders Winner Announcement (North Hall, Booth #10168)

 

SEMA Exhibitor News: Honda Racing Corporation, BOLT Lock

 

Honda Racing Corporation to Showcase Prototype Parts, Concept Cars and Race-Bred Machines at 2025 SEMA Show

Honda Racing Corporation USA (HRC US), the North American racing arm for both Honda and Acura, will showcase new prototypes from its forthcoming line of performance and capability enhancing parts for on-road and off-road applications at the 2025 SEMA Show in Las Vegas, November 4-7.

HRC will display eight vehicles at the SEMA automotive trade show, including the new Honda Civic Type R Rally XP and Passport TrailSport HRC Concept The display also features several special project vehicles equipped with prototype parts, such as lightweight forged wheels, upgraded suspension components and aerodynamic enhancements, developed by HRC's championship-winning engineers.

Civic Type R HRC Rally XP

Making its global debut, the Civic Type R HRC Rally XP is fresh from off-road testing to confirm the durability and capability of the car with F1 driver Liam Lawson in Texas. This demonstration build took learnings from the HART Acura Integra rally car, HRC's touring car experience and partnered with Rally Ready to push it even further. This street legal vehicle is built to compete in American Rally Association (ARA) 2WD class to help bridge Honda's touring car legacy with rugged performance innovation.

With added safety components, the HRC Rally XP pulls from HRC's racing catalog to utilize existing camber/caster plates, oil cooler kit, intercooler, radiator with reverse cooling flow hoses, clutch plate differential, suspension components and TCR hood vents. It also showcases numerous prototype parts including brakes sized for rally wheels, shifter, carbon fiber hydraulic handbrake and a custom exhaust. Additional upgrades include added underbody protection and rally-specific dampers.

Passport TrailSport HRC Concept

This take on the all-new '26 Honda Passport, already the most capable off-road Honda to date, features HRC performance and capability parts, functional accessories and unique styling to elevate it to new levels of performance. Engineered for off-road terrain and overlanding exploration, this concept vehicle features a comprehensive suite of enhancements across performance, protection, lighting and utility.

Features include resigned lower front and rear bumpers to improve approach and departure angles, extended aluminum skid plates and additional underbody protection to safeguard critical components, including the center bearing, prop shaft and rear drive unit. It also features new front and rear dampers, a one-off exhaust system and a 60mm suspension lift combined with a one-in. increase in tire diameter for improved ground clearance. There are also wider rock sliders that can act as side steps and a swing-out full-size spare tire carrier, among many other changes.

HRC also added upgraded fog lights, side camp lights, rooftop light bar, ditch lights and rear chase lights, all run by a custom multi-zone lighting control system. HRC developed a low-profile roof rack equipped with a side canopy to highlight the vehicle's overlanding capabilities. The concept includes an 8,000-lb. winch and integrated rear air compressor.

HRC will also have multiple purpose-built race cars on site, representing a wide variety of motorsports categories, including:

• Updated Integra Type S HRC Prototype
• Honda Baja Passport Race Truck
• Honda Civic Type R Super GT
• Alex Palou's Indy 500-Winning Honda-Powered IndyCar
• Honda Civic Type R TCR Car
• Acura ARX-06 IMSA GTP Prototype

For more information, visit hondaracing-us.honda.com.

 

BOLT Lock Hosts 'Unlocked Passport' Prize Giveaway at 2025 SEMA Show

BOLT Lock, alongside other exhibiting manufacturers, will conduct the 'UNLOCKED PASSPORT' prize giveaway at the 2025 SEMA Show, November 4-7, Las Vegas.

​Attendees can pick up a passport at any of the five participating booths in the West Hall and collect punches from each exhibitor by visiting each booth.

Once completed, return to the BOLT Lock exhibit, booth number #61119, to select a key from a toolbox. If the key unlocks one of five BOLT padlocks on display, the attendee wins a prize of their choice. 

Prizes Include: 

• BOLT Lock Product Package (valued at $500) 
• Gen-Y PHANTOM-X 10K hitch 
• PJX3500 Power Scale Jack from Trailer Valet 
• $50 Amazon Gift Card and $250 toward Pop & Lock Products 
• $250 Certificate for BuiltRight Products 

Visit the following booths to participate:

• BOLT LOCK – booth #61119
• Gen-Y Hitch – booth #59027
• Pop & Lock – booth #58019
• Trailer Valet – booth #56139
• BuiltRight Products – booth #60027

"The SEMA Show 'UNLOCKED PASSPORT' contest brings together some of the best trailer and off-road accessory companies in the industry in a way that encourages show attendees to visit these booths, which are all located in West Hall. We encourage all SEMA show attendees to participate," said BOLT Sales Account Manager Jason Buckles. 

For more information, visit boltlock.com.​

 

Exhibitors: Let Media Know What's New in Your Booth at SEMA 2025

To help exhibitors connect with media at the 2025 SEMA Show, November 4-7 in Las Vegas, exhibitors are invited to complete a brief Exhibitor Information Form, which will be shared with registered journalists and media outlets covering the Show.  

Whether you're launching a groundbreaking product, showcasing an innovative service or revealing a custom vehicle build, this is your chance to inform media of your plans for this year's Show. By submitting your information, you increase your chances of being included in media coverage before, during and after the event--and may even be contacted for interviews or feature stories. 

Why Submit the Form? 

• Boost Visibility: Share what's new, exciting and happening in your booth. 
• Facilitate Coverage: Help media identify relevant stories, industry trends and schedule interviews. 
• Maximize ROI: Leverage your presence at the Show with increased press attention. 
• Get Noticed Early: Submitting early gives you the best opportunity to be featured. 
• Inclusion in SEMA Publications: Your news could also be used by SEMA publications. 

Available to SEMA Show exhibitors only, the form is quick to complete and tailored to highlight key details that media look for when building their SEMA Show coverage plans. 

Submit the Exhibitor Information Form here. 

 

---

Online registration for qualified professional attendees is $100 per person, with badge pick-up available on-site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

Attendees can maximize their ROI by taking advantage of travel discounts (more details here). 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors 

 

The SEMA Show's comprehensive education programming will be housed in a new, more central location at the 2025 SEMA Show, which kicks off next week in Las Vegas.  

Hosted in the centrally located, recently renovated North Hall of the Las Vegas Convention Center, the SEMA Education Program will run from Tuesday, November 4, through Thursday, November 6, offering a dynamic experience that complements the high-energy learning environment experienced on the Show floor.  

See the full SEMA Education Program schedule here. 

The fully reimagined lineup of free, expert-led training sessions will bring value and insight to the thousands of industry professionals in attendance at the world's leading automotive trade show. 

In total, eight education tracks will allow attendees to easily find programs that fit their professional interests, including: 

• Aftermarket Updates and Future Trends: Explore the current state of the specialty-equipment market and the long-/short-term impacts of top trends. 
• Emerging and Executive Leadership: The Dale Carnegie Organization will illustrate how to listen and communicate with a workforce that encompasses differing generations, and the SEMA Women's Leadership Symposium will empower leaders with the skills, mindset and strategies needed to drive exceptional performance. 
• Inside the Shop: Technicians, shop managers and builders will discuss trends and challenges that shop owners currently face. 
• Legislative and Regulatory: Learn about current changes and misconceptions in emissions compliance. Discover how to manage risks, ensure compliance and drive business success. 
• Sales and Marketing: Understand how to engage your audience using Instagram, YouTube and Facebook, and gain insights from top industry sales and marketing experts. 
• Small Business Strategy: Find hacks and tools to help grow your business. Learn how to leverage AI, use cloud computing and entrepreneurial operating systems (EOS), or run a functional family business while avoiding a feud. 
• Talent Management: Turn your team into a well-run machine by learning how to hire and retain young talent through training, management and motivation. 
• Vehicle Technology: Stay up-to-date on the latest changes in advanced fuels and powertrains, suspension technology and advanced driver assistance systems (ADAS). 

 

Additionally, partner-led training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA) and Society of Collision Repair Specialists (SCRS) will broaden the range of specialized courses offered at the 2025 SEMA Show: 

• I-CAR will host courses on MIG welding, safety protocols for working on electric vehicles with high-voltage systems and modifying or repairing cars with ADAS functionalities. 
• TIA will offer sessions that can help tire retailers protect themselves from liability, navigate the current employment market and retain talent. 
• SCRS will show attendees how to put their business on a path of maximum efficiency, gain an online presence and identify incoming trends and technologies. 

"The SEMA Education Program embodies our commitment to empowering the automotive community through knowledge, innovation and collaboration," said Andy Tompkins, SEMA trade show director. "With free, expert-led sessions tailored to every corner of the industry, this year's program is more dynamic than ever." 

Sign up for education sessions while registering for the Show or log into your Registration Resource Center to add sessions to your agenda. For more information about the 2025 SEMA Show Education Program and to get involved, visit www.semashow.com/education.

For information about the 2025 SEMA Show or to register, visit www.semashow.com. To view this year's floorplan, log on to www.semashow.com/floorplan.

By Laura Pitts 

If there's one thing that's certain about vehicle technology, it's that it continuously evolves. That evolution is both a blessing and a curse for the $337 billion automotive aftermarket: new tech opens new horizons, but it can also create new hurdles for aftermarket companies.  

That's why SEMA Garage teamed up with tool supplier Autel for its new-for-2025 advanced driver assistance systems (ADAS) academy. Available at both SEMA Garage Detroit and SEMA Garage Diamond Bar, these two-day courses are selling out far in advance, and the demand isn't stopping.  

Participants learn essential knowledge of ADAS fundamentals, calibration procedures and reporting best practices with both classroom instruction and hands-on calibration experience straight from the SEMA Garage floor.  

"It's pretty clear that if these are selling out, that means there's a big demand for this type of education," said Matt Emge, in-house product development engineer at SEMA Garage Diamond Bar. "Newer vehicles have all kinds of sensors on them. And if you touch anything on a vehicle, even just a lift kit, it can really change what those sensors are seeing on the road." 

As ADAS becomes standard across modern vehicles, proper calibration and understanding of these complex systems have become mission-critical for aftermarket professionals. These systems depend on precise calibration to operate safely and effectively, and any modification, no matter how small, can affect their proper functioning. 

"ADAS is not slowing down, and it's not going anywhere. There's absolutely a need for ADAS education as we see the number of ADAS-equipped cars growing and the percentage of repairs needing these services," said Chris Gutierrez, product and training academy director at Autel Automotive Intelligence USA.

"Granted, ADAS has been in cars for the last 30 years, but it's been mainly specialty, high-end, specific cars. As these new, ADAS-equipped daily drivers are coming out of their extended warranties and no longer being serviced by the dealership, local repair shops are going to be the first to experience ADAS issues," Gutierrez continued. "To truly get an understanding of what you're doing when you repair or modify a vehicle, what your commitment is going to be, these courses become important."  

Regulatory Context: NHTSA's Upcoming AEB Mandate 

Though ADAS knowledge is critical today, right now, "there's not a lot of framework or guidance for it," Emge said. "But that will change in the future."  

It's true: the National Highway Traffic Safety Administration (NHTSA) has announced new federal motor vehicle safety standards (FMVSS No. 127), where, by September 2029, vehicle manufacturers must make automatic emergency braking (AEB) standard in cars and light trucks. This is part of the U.S. Department of Transportation's broader strategy designed to "address the crisis of deaths on our roads." 

"FMVSS No. 127 will be a federal safety standard when it's implemented. No ifs, ands or buts. There has been some pushback on this, specifically from the automakers, but everyone in the automotive industry agrees that ADAS technology is a good thing. It might not be consistent, but it is a good thing. It does help prevent accidents. Therefore, ADAS is not going anywhere," said Luis Morales, director of vehicle technology and product development at SEMA Garage Diamond Bar.  

"So, whether we like it or not, our industry members that are making suspension, aftermarket bumpers, anything that influences how a vehicle stands, accessories that are outside of the vehicle that potentially could come in front of a camera or a radar system--all of those manufacturers are going to be impacted by this because they have to work around these new standards," Morales continued. "If you're lifting a truck, you can't simply say, 'Well, I think it works.' That won't work when these new standards are implemented."  

FMVSS No. 127 is still subject to legal hurdles, but these rules introduce additional challenges for manufacturers, installers, and professionals working with modified vehicles or aftermarket systems, making the SEMA Garage and Autel Academy collaboration even more vital.  

Booking Future Sessions at SEMA Garage 

Demand for the AUTEL Academy ADAS training has been high since its launch earlier in 2025, and future sessions at both SEMA Garage Detroit and SEMA Garage Diamond Bar are expected to sell out quickly. And as Gutierrez emphasized, these trainings are "for everyone in the industry. This most recent class included automotive service techs, training leadership from a large multiple-shop owner (MSO), shop owners, an engineer, educators, and even an insurance group. I usually have a representative from the sales and distribution side as well," he said.

Industry professionals are encouraged to book early to secure their spot now. 

• SEMA Garage Detroit: November 18-19, Plymouth, Michigan 
• SEMA Garage Diamond Bar: December 9-10 is SOLD OUT at press time, standby for more dates at this location 

RSVP for an upcoming session on the Autel website here (simply navigate to the "Detroit" or "California" tab under the first event), and keep an eye out for additional sessions in the coming weeks. 

 

Learn More About SEMA Garage, ADAS at the 2025 SEMA Show 

Attendees of the 2025 SEMA Show, November 4-7, Las Vegas, will have additional opportunities to deepen their understanding of SEMA Garage, starting with the SEMA FutureTech Studio located in Central Hall, Booth #24401. View on the floorplan here. 

In addition, SEMA Garage is hosting two special education sessions relating to ADAS: 

Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles
Date(s): Tuesday, November 4, at 3:30 p.m. PST and Thursday, November 6, at 3:30 p.m. PST
Location: Las Vegas Convention Center | Upper South Hall | Booth #31255 

Gain a technical edge as vehicle dynamics and ADAS subject-matter experts explore the challenges and develop solutions for achieving ADAS safety compliance on modified vehicles. This session will unpack the latest developments shaping the next generation of vehicle safety and performance systems, including NHTSA's 2026 NCAP dynamic validation testing updates, the proposed FMVSS No. 127 federal mandate on automatic emergency braking (AEB), and the ongoing SAE International Vehicle Dynamics Systems OBD task force's efforts toward standardization to ensure future adaptability for vehicle modifications. Attendees will also gain insight into the latest ADAS testing and validation programs from the SEMA Garage, providing engineers and manufacturers with actionable guidance to maintain compliance and innovation in an increasingly complex vehicle technology landscape.  

Panelists include Marcus McDaniel, ADAS Test Engineer for Transportation Research Center Inc. and Bernard Carr, owner of CARRMERICA. 

ADAS: Shaping the Future of Aftermarket Products
Date: Thursday, November 6, at 1:00 p.m. PST 
Location: Las Vegas Convention Center | Room N257 

Join industry experts as they explore the challenges surrounding ADAS technology and the evolution of traditional aftermarket products. Discover how aftermarket companies are adopting system diagnostics, calibration and testing practices to tackle these issues. The discussion will also cover liability concerns from both manufacturer and installer viewpoints, along with upcoming federal regulations set to shape the industry.  

Panelists include:  

• Greg Adler, 4 Wheel Parts, CEO 
• Ted Moncure, Hoonigan, VP of Engineering & Product Development 
• Brunno Moretti, Ascential Technologies (Burke Porter), President of ADAS Solutions 
• Jordan Piening, Transportation Research Center Inc., Road Performance Evaluation, Director 
• James Rodis, OEM Calibration Inc., Process, Procedure and Training Manager 
• Christie Iannetta, Nelson Mullins, Focusing on Automotive Regulation and Transportation Safety Solutions, Partner (Former NHTSA senior trial attorney) 

SEMA ADAS Showcase Returns to Upper South Hall in 2025

Don't forget, the SEMA ADAS Showcase is the Show's central hub for cutting-edge knowledge, live demonstrations and real-world collaboration related to all-things-ADAS. From repair pros and modifiers to toolmakers and engineers, this Show feature is a can't-miss destination for anyone looking to learn more about the fast-changing world of ADAS.

Located in Upper South Hall, booth #31255 (view on the floorplan here), attendees of the ADAS Showcase will: 

• Dive into 30-minute expert-led sessions from leading brands, SEMA and more covering the latest ADAS trends and solutions. 
• Get hands-on, vital training from equipment providers and trainers. 
• See live calibration demos with real-world scanning and diagnostics.
• Learn proven best practices for setup, environment control and OEM compliance and standards, to bring back to your customers. 

Education sessions will cover a range of topics, including Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles delivered by the SEMA Garage, The Challenges of Aftermarket Product Development and Vehicle ADAS By Hunter Engineering, Understanding The ADAS Software: Diagnostics, Calibration, and Adjustments led by RevvADAS and Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles, to name just a few. 

To see the full education and demo schedule, visit semashow.com/ADAS-showcase-education-schedule. 

---

🔗Want to learn more about SEMA Garage? Visit semagarage.com.