By Ashley Reyes
Generative artificial intelligence (AI) is shaping how businesses communicate with customers, manage workflows and make decisions. However, many automotive aftermarket professionals are still seeking clarity on how to best apply these tools in ways that benefit their business.
On February 10, at 12:00 p.m. PST/3:00 p.m. EST, the virtual education session "AI for Beginners -- Session 1: Understanding the Basics and Building Confidence," will help aftermarket professionals demystify what AI does well, where it struggles and how it applies to both small shops and large manufacturing teams. Attendees will gain basic skills for writing effective prompts, explore beginner-friendly tools and see real-world aftermarket applications that can save time, boost productivity and spark new ideas.
Following the webinar, attendees will:
- Understand what AI is (and isn't) in an aftermarket context.
- Know where AI tools are most effective and where they fall short.
- Have foundational skills in writing simple, effective prompts that generate useful results.
- Be familiar with starter use cases for small businesses (customer communication, invoicing, marketing) and manufacturers (trend analysis, process optimization, documentation).
- Have the confidence to explore AI without needing technical expertise.
- Be aware of high-level data risks.
This session will be moderated by Kelleigh Shankel, technology and operations executive and founder at Limelight Logic, and feature panelists Annette Bauer, founder and creative director of motorsports marketing and photography at Annette Bauer Creative; Gwen Hawver, founder and CEO at Vision Interface; Lauren McCullough, founder and CEO at Tromml; and Amanda Van Den Elzen, founder at Racer on Demand LLC.
If AI feels important but overwhelming, this session will give you a clear, practical starting point. Register here and gain the foundational knowledge you need to work smarter, make better decisions and stay competitive as AI becomes more common across the industry.
Feed image courtesy of Tadamichi
