By SEMA News Editors

 

SEMA announced the Top 40 builders in the 2026 SEMA Battle of the Builders Presented by Mothers competition and the Top 3 builders in the inaugural SEMA Battle of the Builders: Bike Builder Shootout

Battle of the Builders is the aftermarket industry's ultimate vehicle competition, and the program is celebrating 13 years of providing SEMA Show builders a platform to showcase their craftsmanship and skills to a worldwide audience. 

The new SEMA Battle of the Builders: Bike Builder Shootout recognizes standout custom bikes that are evaluated by a panel of motorcycle industry experts based on craftsmanship, design innovation and overall execution.

The 2026 SEMA Battle of the Builders Presented by Mothers Top 40 are (by category):

Hot Rod/Hot Rod Truck

• Charles Crews — '70 Plymouth ’Cuda
• Jonathan Goolsby — '70 Chevrolet Camaro
• Jesse Greening — '61 Chevrolet Biscayne
• Tim Hiebert — '70 Plymouth Barracuda
• Andy Leach — '33 Pontiac Vicky
• Tyler Nelson — '69 Plymouth Roadrunner
• Jason Noel — '56 Ford F100
• Eddie Pettus — '70 Chevrolet Chevelle
• Justin Smith — '55 Ford F100
• Paul VanNus — '69 Ford Torino

Sport Compact/Import Performance

• Dane Caisip — '72 Nissan 2000 GT-X Kai R
• Buddy Hale — '55 Volkswagen Ghia
• Jordan Henke — '74 Ford Capri MK1
• Kamaka Pocock — '56 Rolls Royce Silver Cloud 1
• Foad Razavi — '75 BMW E9
• Jeremy Reimer — '92 Mazda Rx-7
• Musa Rio Tjahjono — 2010 BMW E90
• John Sarkisyan — 2024 McLaren/Mercedes 750S CLK-GTR
• Christopher Spencer — '63 Volkswagen Beetle
• Bruce Wing — '73 Porsche 911 

 

Off-Road

• Tyler Adams — '65 Chevrolet C10
• James Amerson — '46 Dodge Power Wagon
• Tony Arme — '72 Chevrolet K5 Blazer
• Ben Calhoon — '97 Toyota Landcruiser FZJ80 G
• Woodrow Ferrebee — '70 Ford Bronco
• Mark Giambalvo — '74 Chevrolet K10
• Scott Luscombe — '85 Chevrolet K10
• Jason Noel — '66 Ford Bronco
• Justin Smith — '70 GMC K10
• Jeremy Wessels — '69 Ford Bronco

Young Guns

• Bryce Adams — '72 Chevrolet K5 Blazer
• Dustyn Dell — '88 Chevrolet C3500
• Keaton Lee — '90 Dodge W250
• Bennett Lisenby — '68 Ford F250
• Alonzo Munoz — '37 Chevrolet 4 Door Sedan
• Jesse Rieger — '69 Ford Mustang
• Jake Rozell — '52 Volkswagen Split Window
• Dylan Russell — '99 BMW E36
• Luke Sowby — '72 Chevrolet K20
• Tyler Waltz — '62 Ford F100

The 2026 SEMA Battle of the Builders: Bike Builder Shootout Top 3:         

• James Crosby — Harley-Davidson Pan Head
• Steven Iacona — Harley-Davidson Knucklehead
• Robert Zeolla — Indian In-Line 4

The 2026 SEMA Battle of the Builders Presented by Mothers Top 12 will be announced in the Battle of the Builders Stage, Central Hall (Booth #24743) on Wednesday, November 4, at 3:30 p.m. PST.

The SEMA Battle of the Builders: Bike Builder Shootout First, Second and Third place announcement will be announced in the Battle of the Builders Stage, Central Hall (Booth #24743) on Thursday, November 5, at 3:30 p.m.

By SEMA News Editors 

 

The 2026 SEMA Show Opens With a Ribbon-Cutting in Las Vegas 

The 2026 SEMA Show opened Tuesday in Las Vegas with an official ribbon-cutting in the newly revamped section of SEMA Central in Central Hall. The industry came out in full force for the opening day, as each Hall came alive with crowds of tens of thousands of automotive aftermarket professionals seeking new products, business connections, emerging technology and ideas shaping the industry's future.  

 

Across the Show floor and in educational sessions, one theme stood out: the aftermarket's continued growth depends on the people, partnerships and innovation moving the industry forward.  

 

Industry Leaders and Automotive Icons Help Kick Off the Show

Before the Show floor filled with attendees, the automotive aftermarket gathered for the 2026 SEMA Show Kickoff Breakfast at the Westgate Las Vegas.

 

The morning program featured industry advocate Jay Leno and Harley-Davidson CEO Artie Starrs, plus special presentations and recognition of standout industry achievements through the New Products Awards, Manufacturer of the Year and Channel Partner of the Year honors. The annual gathering set the tone for opening day, celebrating the innovation, businesses and industry leaders driving the aftermarket forward.

View the list of New Product Award winners and read about the Manufacturer and Channel Partner of the Year accolades. 

 

Building the Next Generation of Automotive Talent 

That focus extended beyond the Show floor and into SEMA's world-class education program, which continues through Thursday, November 5.  

One of Tuesday's SEMA Education sessions, "SAE International, SEMA and the Future of Automotive Careers," highlighted how SAE International, a global mobility engineering and standards organization, is partnering with SEMA to help develop the talent pipeline feeding the aftermarket's future workforce. 

Moderated by Motivo Engineering Ambassador Dean Case and joined by SAE International Senior Director of Product Line at SAE International Allison Hostetler, Forged Authority Off-Grid Founder Ian Lehn and Scorpion EV Vice President Karen Salvaggio, the panel discussed the expanded partnership between the two organizations and offered insight into how SEMA-member companies can leverage programs to identify emerging talent, support workforce development efforts and recruit future employees.   

With a talent gap already impacting aftermarket companies and a retirement cliff looming on the horizon, the availability of qualified candidates is a crucial issue impacting all corners of the industry. Luckily, SEMA members can invest in future aftermarket pros now to help guarantee a qualified and passionate workforce for years to come.   

 

"When you go to a school and give a talk and answer questions, that gets an amazing response," Case said. "Since SEMA companies are scattered all over the country, I guarantee at the very least there's a high school they could inspire, and there's likely a college nearby, as well. These are your potential future employees, business-to-consumer customers or business-to-business customers.  

"Influencing them early is good for business. Companies that get involved with education will find some benefits," he added. "And some of them show up decades later." 

Getting involved not only benefits the students participating, according to Hostetler. It also helps organizations like SAE International fine-tune their programs and better prepare the future workforce for an aftermarket career, uplifting the entire industry.  

"We love to have your investment. It lets us grow, it lets us build your future workforce and programs," she said. "But we also need your expertise in volunteering to help us shape what that looks like. What skills do you need so that we can build the next generation?" 

 

SEMA's Work Today Is an Investment in the Industry's Future

That sense of community and shared purpose extends well beyond the four days of the SEMA Show. Speaking with SEMA Live host Chris Jacobs on Tuesday, SEMA Chair Melanie White reflected on her first Show and the lasting impact of being part of the automotive aftermarket. 

"My first SEMA Show was so impactful to me. I was like, 'You mean, we really get to do this for a living? This is a real thing?'" 

White also emphasized that while the SEMA Show brings the industry together, the association's advocacy and member-focused work continues throughout the year. 

"The SEMA Show is a celebration of what SEMA is. But what we do the other 365 days of the year is work on behalf of our members," White said. "We've had so many wins this year with Leno's Law. In California, SB 1069 makes it easier for CARB products to get to market faster. ORBA had a memorandum of understanding with the BLM. We've had economic studies, and all of that leads into momentum for next year, which will be really powerful for the industry." 

For White, that investment in the industry's future is also personal. 

"My company, Hellwig, is a fourth-generation, family-owned business, and my son is 17 and interested in the business," she said. "This is something we really want for generations to come––this passion we have for automobiles." 

 

Ford and Washtenaw Community College Put Students to Work

This year, Ford is putting vehicle customization and the next generation of automotive talent on display with its Ford Custom Garage Ultimate Build competition.  

On Tuesday, attendees could use on-site 3D configurators to design their dream Ford Bronco. Each design was entered into a competition, with the winning design set to be brought to life by six students from Washtenaw Community College (WCC) in a live build on the Show floor Thursday, November 5.  

"Without builders, there are no vehicles to be had. So, we are really investing in the next generation of builders; showing people the career paths they can have [in the aftermarket], and this is a great way to celebrate it," said Matt Simpson, executive director of Ford Customization. 

The completed Bronco will be formally unveiled Friday, November 6. Attendees can visit the Ford Motor Company Booth #20000 in Central Hall to see the finished build then, and also use the 3D configurator to design a dream Bronco. 

 

The competition caps a semester-long partnership between Ford and WCC that gave students hands-on experience with real vehicles, tools and industry professionals through eight weekly sessions covering customization, product development, design, engineering and the business of the aftermarket. The project demonstrates how industry and education can work together to connect classroom learning with real-world skills and career opportunities. 

For students attending the 2026 SEMA Show, Wednesday offers another opportunity to connect with the automotive aftermarket and explore career possibilities. The Student Program Welcome Kickoff, taking place from 9:00–10:30 a.m. PT in Room W326, will introduce students to the program, highlight opportunities available throughout the Show and help them make the most of their time connecting with industry professionals. 

Missed the first day of the 2026 SEMA Show? Catch up on the action with the SEMA Live Day 1 stream, featuring highlights and conversations from the Show floor and beyond. And be sure to subscribe to SEMA News below for daily coverage, industry news and updates throughout the 2026 SEMA Week.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

From the SEMA Washington, D.C., office

 

SEMA has pulled the curtain back on its advocacy strategy for 2027, releasing its 2027 Advocacy Agenda at the SEMA Show in Las Vegas. The advocacy agenda is an important piece of SEMA's acclaimed efforts to inform and engage its members on the federal and state issues that impact the automotive aftermarket industry and the nation's enthusiasts. 

The advocacy agenda annually serves as a reference point throughout the year, with SEMA providing regular updates on the progress of the issues outlined within. 

View SEMA's 2027 Advocacy Agenda. 

Issues outlined in the advocacy agenda fall under a series of "rights" that American aftermarket businesses and automotive enthusiasts are owed and deserve: 

• The Right to Modify, ensuring the sustainability of the automotive aftermarket industry. 
• The Right to Race, protecting racetracks and the future of motorsports. 
• The Right to Preserve, sharing our automotive heritage with the next generation. 
• The Right to Explore, keeping America's public lands accessible for motorized recreation. 
• The Right to Build, ensuring America's skilled workers, small businesses, and domestic manufacturers can thrive. 
• The Right to Choose, protecting consumer choice in the automotive space. 

"It's important to remember that even as we face nationwide uncertainty in Congress and the states because of the results of the midterm elections, SEMA has always delivered impactful advocacy on behalf of the automotive aftermarket industry and enthusiasts across the U.S., regardless of who is in power," said Karen Bailey-Chapman, SEMA's senior vice president for public and government affairs. "As long as we maintain an engaged group of advocates and continue to tell the story of how our industry resonates on an economic and cultural scale, SEMA will remain well-positioned to secure laws and policies that will help aftermarket businesses and their customers thrive."

To learn more, visit sema.org/advocacy. 

 

ICYMI: ORBA Signs Landmark Agreement With BLM for Responsible Public Lands Stewardship and Recreation

 

The U.S. Department of the Interior's Bureau of Land Management (BLM) has entered into a five-year Memorandum of Understanding (MOU) with the Off-Road Business Association (ORBA), a landmark agreement between the public and private sectors to provide a framework for existing land management to become more consistent, scalable and measurable nationally while supporting practical coordination at the state and field-office level.

The formalizing of the relationship between ORBA and BLM will help advance work already underway to connect national discussions with localized efforts, improve early communication with proponents, expand education and stewardship opportunities, and establish tangible results that can be reviewed over time.

"Public land stewardship works best when we bring people to the table early and focus on solutions," said Steve Pearce, BLM Director. "This agreement strengthens our partnership with ORBA and gives us a better way of working together. By collaborating with ORBA earlier and more consistently, we can improve access and give our field offices and local communities the tools they need to support responsible recreation on America's public lands."

"ORBA is thrilled for the opportunity to engage formally with our partners at the Department of the Interior and BLM for a shared mission to better understand and promote responsible recreation and stewardship of public lands," said Laura Butcher, ORBA's legislative director. "Our public lands are a national treasure, and we all benefit when all stakeholders are pulling in the same direction in service of preserving access for all."

The MOU is designed to support responsible outdoor recreation, public lands stewardship, workforce awareness, recreation infrastructure improvements and data-driven evaluation of the economic contributions associated with motorized recreation on public lands.

The MOU covers several critical objectives, in which BLM and ORBA will:

• Workforce awareness and career outreach.
• Stewardship and public lands projects.
• Recreation opportunity coordination.
• Economic impact and research collaboration.

Among the immediate initiatives is the development of a practical "Do I Need a Permit?" session and pursuing opportunities to offer it across the popular Overland Expo series of enthusiast events. ORBA will also provide practical support and basic education for Title III and Special Recreation Permits, Paleontological Resource Use Permits and Scientific Research Permits and Authorization.

The MOU will provide a more consistent framework for connecting these efforts, helping to translate national-level conversations into practical work with BLM offices, industry partners, permittees and recreation communities, while giving both ORBA and BLM clearer opportunities to identify where coordination is useful and productive.

There is no federal funding tied to this MOU, and therefore serves as an example of how private-public partnerships can help meet national challenges through collaboration, communication and resource sharing. The agreement would not change BLM's permitting authority or ORBA's ability to advocate independently. It would provide a clearer structure for the areas where coordination between BLM and ORBA can be productive.

 

Background on the Five-Year MOU

While this formal relationship is new, DOI and BLM are already familiar with ORBA, which has worked with both agencies at the national level, coordinating directly with state and field offices and helping businesses and permit proponents navigate issues on the ground. 

In June, ORBA participated in meetings in Washington, D.C., with the White House, DOI, BLM, congressional offices and House Natural Resources Committee staff focused on travel management, motorized access and other public-lands issues.

Much of the work envisioned during the crafting of the MOU is already underway. ORBA has a well-established working relationship with BLM's Nevada and California offices, including years of involvement in special recreation permitting and education, economic impact work, and technical meetings.

Get the complete details in the release here.

 

SEMA Issues Statement on November 3, 2026, Election

Following Tuesday's election results, SEMA's Washington, D.C., office issued the following statement:

Elections are a funny thing. They deliver change and, with that, heartburn and anxiety. They also present opportunities to adjust course and plot new strategies.

The outcome of the 2026 midterm election is no different. Here at SEMA, we're aware that November 3's results will create for our members uncertainty and consternation that we largely avoided in 2024.

But don't forget that second part of what elections bring: opportunity. And with that in mind, we want the aftermarket industry to know we've got a plan.

SEMA has a track record of delivering impactful advocacy across multiple administrations and Congresses. And regardless of who controls the House and the Senate, we've proven we can get the job done for our members, the industry and the nation's automotive enthusiasts. 

Here's where our focus remains: first on the issues, then on who voters elected.

Our story is told by showcasing the people who make up this industry and by highlighting the economic clout on display at the 2026 SEMA Show. That foundation provides a framework for our work in Washington, D.C.

And it's upon that foundation that SEMA will continue to protect the right to modify, the right to race and the right to explore.

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To learn more, visit sema.org/advocacy. 

By SEMA News Editors

 

While there's plenty to do on the SEMA Show floor, the action doesn't stop there. Throughout Show week––November 3-6, Las Vegas––attendees will find events, activations and unforgettable experiences happening across campus that can help you elevate your business, make long-lasting connections and be a part of the community that drives the aftermarket forward. (Still need to register? Do so online here). 

 

 

SEMA Education

Location: Second Level of North Hall

With more than three dozen free SEMA Education sessions included with Show registration, plus specialized training and professional development from industry partners, attendees have plenty of opportunities to bring home more than new products and contacts. From improving shop profitability and strengthening marketing strategies to understanding regulatory changes and emerging vehicle technologies, the right session could spark an idea that makes a difference long after the Show ends.

The education schedule continues through Thursday of the 2026 SEMA Show. Attendees can choose from sessions covering business strategy, sales and marketing, leadership, vehicle technology, industry trends and more.

Learning tracks include:

• Aftermarket Updates and Future Trends
• Emerging and Executive Leadership
• Inside the Shop
• Legislative and Regulatory
• Sales and Marketing
• Small-Business Strategy
• Talent Management
• Vehicle Technology

Most SEMA Education sessions are free with SEMA Show registration. Sessions are first-come, first-served, so arrive on time to secure a seat.

SEMA partners the Society of Collision Repair Specialists (SCRS); I-CAR and The Tire Industry Association (TIA) will also host education sessions throughout SEMA Week. View the schedule at semashow.com/education-schedule.

 

SEMA ADAS Showcase: Hands-On Education With Vehicle Engineers

Location: Upper South Hall, Booth #31200

The expanded SEMA ADAS Showcase, developed with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, will give attendees a hands-on look at how vehicle changes, repairs and calibration requirements affect advanced driver assistance systems. Running through Friday, November 6, in Upper South Hall, booth #31200, the ADAS Showcase will feature vehicle engineers from Ford, General Motors and Rivian, along with collision-repair and calibration specialists demonstrating real-world scenarios using late-model vehicles and calibration equipment. Attendees can explore topics such as sensor alignment, calibration troubleshooting, vehicle geometry and repair requirements, with opportunities to ask questions and engage directly with participating experts. The Showcase is open to all registered SEMA Show buyers and exhibitors. Explore the ADAS Showcase schedule.

 

 

SEMA New Products Showcase

Location: Lower South Hall, Booth #41271

The SEMA Show's most popular exhibit, the New Products Showcase, is the epicenter of innovation and a must-see destination for buyers, media, and content creators in search of the latest and most exciting products hitting the aftermarket.

This year, the Showcase in South Hall will again boast thousands of new products, with scanning made possible through the SEMA Show mobile app––complete with product and mapping information connecting attendees to the exhibiting companies throughout the Show floor.

 

SEMA FutureTech Studio

Location: Central Hall, Booth #24401

Experience the Edge of Innovation––where the most advanced technologies in electric vehicles (EVs), future propulsion, automation and smart manufacturing converge.

Explore visionary vehicle builds, next-gen materials, and breakthrough systems redefining mobility. At the core is the FutureTech Live Education Stage, delivering high-impact microlearning sessions from leading tech minds. This is more than an exhibit––it's a launchpad for the future of automotive. It's fast. It's smart. It's the future––on full display.

 

 

SEMA Battle of the Builders Presented by Mothers

Location: Central Hall, Booth #24743

SEMA Show vehicle builders will once again take center stage in the annual SEMA Battle of the Builders (BOTB) Presented by Mothers Polish.

This exclusive competition showcases the craftsmanship and innovation of some of the world's most influential builders across Hot Rod/Hot Rod Truck, Sport Compact, Truck/Off-Road, Young Guns and the new Bike Builders Shootout class. While expert judges narrow the field, the builders themselves vote to determine the overall winner. Follow the competition throughout Show week at the BOTB stage in Central Hall.

Learn more about BOTB.

 

 

Feature Vehicle Displays

Location: LVCC, Silver Drive, Silver Lot, Diamond Lot, Blue Lot, as well as lobbies of each exhibit hall.

The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports.

Much more than rolling works of art, the feature vehicles offer an in-person look at the real-life applications of the aftermarket's latest and most exciting products. Located throughout the Las Vegas Convention Center, the displays act as extensions of Show booths, connecting attendees with exhibitors and product creators. The SEMA Show app allows attendees to scan participating vehicles for product information, exhibitor details and booth locations throughout the Show floor.

 

New-for-2026: Powersports/SxS/Lifestyle

Location: West Hall

SEMA is expanding the SEMA Show's powersports presence by launching a dedicated Powersports/Side-by-Side (SxS)/Lifestyle section at the 2026 SEMA Show. This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities.

The initiative is a direct response to clear market demand and the evolving habits of the modern enthusiast. SEMA research confirms that the crossover between these worlds is seamless: the vast majority of enthusiasts do not limit themselves to a single vehicle type, often owning a combination of modified trucks, SUVs and various recreational powersports vehicles.

The Show floor will undergo an evolution to group Trucks, Off-Road and Powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:

• Motorcycles and dirt bikes
• Side-by-Sides
• Trailers and tow vehicles
• Related adventure lifestyle gear and accessories

Learn more about the Powersports/Side-by-Side (SxS)/Lifestyle section at the 2026 SEMA Show.

 

Restyling & Car Care Accessories and Collision Repair & Refinish

Location: West Hall (Restyling & Car Care Accessories) and Upper South Hall (Collision Repair & Refinish)

The SEMA Show's dedicated Restyling & Car Care Accessories and Collision Repair & Refinish sections will feature hundreds of exhibiting brands, giving shop owners, technicians and builders access to solutions designed to improve efficiency, quality and turnaround times. From advanced repair equipment to refinishing components, attendees will find a full spectrum of products designed to meet the evolving needs of modern repair and car care facilities.

The recently released SEMA Market Report estimates consumers spend approximately $9 billion annually on repair-, refinishing- and appearance-related aftermarket products.

The report underscores the strength of these categories within the broader automotive aftermarket and highlights their importance to repair, refinishing, and customization businesses.

Exterior restyling accounts for more than $6 billion in annual consumer spending, reflecting sustained consumer demand for vehicle personalization through products such as grilles, body upgrades, wraps, graphics, lighting, running boards, exterior trim and other appearance enhancements.

The Restyling & Car Care Accessories and Collision Repair & Refinish sections are anchored by long-standing industry brands, including 3M, Avery Dennison, Katzkin Automotive Leather, Pro Spot, Rust-Oleum, SATA, Snap-on, Sonax Premium Car Care and XPEL. Their participation gives attendees access to established suppliers across repair, refinishing, restyling and car care.

Learn more about this section at the 2026 SEMA Show. 

 

 

SEMA Collision Repair Stage

Location: South Hall Upper, Booth #32145

Visit the SEMA Show Collision Repair Stage to experience free hands-on welding and VR demos plus daily I-CAR, SCRS and OEM presentations.

Top experts will be on hand to answer attendees' questions on the collision-repair industry.

 

New-for-2026: SEMA Content Creator Corral

Location: Main Hall Annex (N109 in Central Hall)

The 2026 SEMA Show will debut the Content Creator Corral, a new feature that recognizes the growing influence of automotive creators by bringing some of the industry's most engaging influencers and their custom vehicles in one dedicated space.

This initiative follows creators as they travel long distances to bring their projects to the annual SEMA Show. The feature builds on the journeys and brings those stories to life, allowing attendees to see the vehicles up close and connect with the influencers behind them.

As creators play an increasingly important role in shaping vehicle customization trends and purchasing decisions, the showcase provides exhibitors, manufacturers and attendees with a fresh opportunity to engage directly with influential voices shaping automotive culture.

Learn more about the SEMA Content Creator Corral.

 

SEMA Central

Location: LVCC Grand Lobby

Each year, SEMA Central acts as a Show hub, showcasing interviews, content and connections from across the automotive aftermarket.

This year, SEMA Central expands to offer Show participants a more immersive industry experience than ever before. Visit SEMA Central for top-tier vehicle builds and center-stage interviews with iconic personalities.

 

 

Members Lounge

Location: North Hall, N251

SEMA Business Members at the Show have exclusive access to the Member Lounge, which offers convenient and time-saving amenities to refuel and recharge during Show hours.

This member-exclusive area includes complimentary business services, internet access, charging stations, and time-saving Grab'N'Go lunch for purchase. Members are also able to reserve meeting room space at no cost.* Looking to learn more about SEMA Business Membership? Swing by Member Central to discover how membership can help businesses be more successful.

*Complimentary meeting space is available in The SEMA Member Lounge exclusively to SEMA Business members, with the exception of non-exhibiting manufacturers (NEM) or companies otherwise qualified to exhibit at the SEMA Show.

 

Art Walk

Location: Grand Lobby, Second Level

Immerse in the automotive lifestyle and culture in the SEMA Show Art Walk, where some of the automotive industry's premier artists will exhibit their latest creations.

Executed in a variety of media, their work comprises a collection of pieces that will complement any home, office or workspace. Make a plan to go by, connect and pick up some great examples of automotive art!

 

SEMA Gear

Location: SEMA Gear stores are located throughout the Show

Take home official SEMA Show and SEMA-branded apparel, hats, drinkware, collectibles and exclusive event merchandise from SEMA Gear stores conveniently located throughout the LVCC.

Whether searching for a souvenir or the latest SEMA apparel, stop by during Show week to shop exclusive merchandise available only at the event.

Search "SEMA GEAR" on semashow.com/floorplan for all the 2026 locations.

 

Toyo Tires Treadpass

Location: Outside, between Central Hall and South Hall

Toyo Tires Treadpass features an array of show-stopping vehicles making their inaugural debut at the SEMA Show.

Connecting the LVCC Central and South Halls, Treadpass represents a blend of artistic creativity and innovation, providing a platform for talented builders to showcase their work alongside the full line of Toyo Tires products. After the SEMA Show, find the right Toyo tire for your ride at toyotires.com.

 

Rays Wheels

Location: Silver Lot 3 (front of South Hall)

Thirty years, countless track days, and one unmistakable design. The iconic RAYS VOLK RACING TE37 celebrates three decades of performance and reliability with the new 2026 TE37 30th Anniversary Series.

RAYS makes its first-ever official brand display at the 2026 SEMA Show in Las Vegas, taking over Silver Lot 3 with a showcase of VOLK RACING and other notable wheel brands. Explore new and current wheels, exclusive collector merchandise, and a special track experience showcasing the performance of RAYS wheels.

For more, see the full schedule of 2026 SEMA Show events, including press conferences and celebrity appearances, the 2026 SEMA Show features, and the 2026 SEMA Show floorplan.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.  

By SEMA News Editors

 

SEMA named Advanced Clutch Technology (ACT) as its Manufacturer of the Year and Motor State Distributing as its Channel Partner of the Year during the SEMA Show Kickoff Breakfast in Las Vegas. The annual awards recognize companies for their outstanding contributions to the automotive specialty-equipment industry during the past year.

"Advanced Clutch Technology and Motor State Distributing demonstrate the innovation and channel leadership that move our industry forward," said SEMA CEO Mike Spagnola. "ACT's product development and Motor State's commitment to dealers, racers and manufacturers are strengthening the marketplace and creating new opportunities across the industry. We are proud to recognize them for their achievements."

Advanced Clutch Technology

ACT expanded its clutch kit lineup to support newly launched platforms, expanding coverage for newly introduced vehicle platforms. That momentum was reinforced when Motor State Distributing quadrupled its stocking inventory of ACT clutches and components, reflecting increased dealer demand and distributor confidence. ACT manufactures its products at its Lancaster, California, facility and supports applicable products with SFI certification and a one-year warranty. Its continued product development, domestic manufacturing capabilities and growing distributor support helped distinguish the company as the 2026 SEMA Manufacturer of the Year.

ACT is exhibiting at the 2026 SEMA Show in Central Hall, Booth #23131.  

Motor State Distributing

 

Motor State Distributing earned the 2026 SEMA Channel Partner of the Year award by expanding its investment in dealer and racer education, safety and industry engagement. The company hosted its second annual Safety Summit in March 2026, presented by K1 RaceGear, nearly doubling attendance from 2025 and increasing manufacturer participation by a 50% jump. Serving dealers across the United States, Canada and more than 68 countries, Motor State continues to back up its scale with genuine investment in dealer and racer education, safety and community-building. Together with six previous SEMA industry awards, these efforts underscore Motor State as a standout choice for this year's honor.

Motor State Distributing is exhibiting at the 2026 SEMA Show in Central Hall, Booth #21237.

2026 SEMA Show Continues Through November 6

The 2026 SEMA Show continues through Friday, November 6, at the Las Vegas Convention Center. More than 2,200 exhibiting brands, including 400 first-time participants, are showcasing new products, technologies and innovations to industry professionals from around the world.

Enthusiasts can attend SEMA Show Friday –– Open to the Public on Friday, November 6. Tickets are available at SEMAFest.com. Live coverage from the Show is available throughout the week on SEMA Live presented by AutoZone, on YouTube and Meta.

For Show information and registration, visit SEMAShow.com.

 

By SEMA News Editors

 

The 2026 SEMA Show is in full swing, and SEMA Live Presented by AutoZone is bringing the latest automotive aftermarket news, new-product reveals and on-site action to viewers around the world.

Streaming every day from 9:00 a.m.–5:00 p.m. PST on the SEMA Show's YouTube and Facebook channels, SEMA Live gives automotive professionals, builders and enthusiasts a front-row seat to the action at the Las Vegas Convention Center (LVCC) without having to be at the Show in person.

Hosted by Chris Jacobs, with reports from JC Fernandez and Christy Lee, the broadcast highlights the products, personalities and trends driving the automotive aftermarket, car culture and motorsports.

 

What to Watch on SEMA Live at the 2026 SEMA Show

SEMA Live offers a look at key vehicles, industry conversations and activities taking place throughout the four-day event.

• Industry interviews and special guests: Hear from business leaders, vehicle builders and automotive and motorsports personalities. Scheduled guests include Harley-Davidson CEO Artie Starrs; In-N-Out President Lynsi Snyder; builders Chip Foose and Dave Kindig; and automotive and motorsports icons Jay Leno and Mario Andretti.
• SEMA Battle of the Builders Presented by Mothers High Performance Car Care: Get coverage of the competition and the craftsmanship behind some of the Show's standout custom vehicles.
• Expanded Powersports, Side-by-Side (SxS) and Lifestyle Area: See coverage of the expanded section, with a focus on the vehicles, products and trends shaping the powersports and side-by-side markets.
• Live demonstrations and outdoor activations: Catch action from the Show's outdoor performance areas and demonstrations.
• SEMA Cruise: Watch coverage of vehicles departing the Las Vegas Convention Center on Friday, November 6.

SEMA Live extends the Show experience beyond Las Vegas, connecting viewers with the people, products and ideas moving the industry forward.

 

How to Watch SEMA Live

Watch SEMA Live Presented by AutoZone Tuesday, November 3, through Friday, November 6, from 9 a.m.–5 p.m. PST on the SEMA Show's official channels:

• Watch SEMA Live on YouTube
• Watch SEMA Live on Facebook

 

SEMA Live 2026: Frequently Asked Questions

What is SEMA Live?

SEMA Live Presented by AutoZone is the official livestream covering the 2026 SEMA Show. The broadcast features new-product introductions, custom vehicle reveals, industry interviews, demonstrations and other highlights from the automotive aftermarket's premier trade event.

When does SEMA Live stream?

SEMA Live streams Tuesday, November 3, through Friday, November 6, 2026, from 9:00 a.m.–5:00 p.m. Pacific Standard Time each day.

Where can I watch SEMA Live?

Viewers can watch SEMA Live on the official SEMA Show YouTube channel and Facebook page.

Is SEMA Live free to watch?

SEMA Live is available to watch on the SEMA Show's official YouTube and Facebook channels at no charge. While nothing can replace experiencing the SEMA Show in person, viewers can tune in online for a glimpse of the event.

What will SEMA Live cover?

Coverage includes industry interviews, new products, vehicle reveals, live demonstrations, the SEMA Battle of the Builders competition, the expanded Powersports/Side-by-Side (SxS)/Lifestyle section, and the Friday SEMA Cruise. Scheduled guests include automotive industry executives, custom vehicle builders and well-known automotive and motorsports personalities--watch to find out!

Who hosts SEMA Live?

Chris Jacobs hosts SEMA Live, with reports from JC Fernandez and Christy Lee.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

By SEMA News Editors

Image

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

 

The SEMA Show is where the specialty-equipment market comes together. This year, after a full day of SEMA Show activities on Thursday, November 5, the celebration continues at the BleauLive Theater at Fontainebleau Las Vegas with the SEMA Industry Honors.

Secure your place at an unforgettable evening celebrating the people, companies and innovators driving the industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, the evening puts the spotlight on those making a lasting impact.

It's more than an awards ceremony, though. The evening begins at 6:00 p.m. PT with a cocktail reception, giving guests the opportunity to connect with peers, customers, partners and industry leaders over complimentary hors d'oeuvres and an open bar. At 7:30 p.m. PT, take your seat as some of the industry's biggest names are recognized on stage.

2026 SEMA Industry Honors

BleauLive Theater, Fontainebleau Las Vegas
Thursday, November 5
Attire: Cocktail
Tickets: $50 (includes hors d'oeuvres and access to an open bar)
Schedule:

• 6:00 p.m. PST––Cocktail Reception: Mix and mingle with industry peers (with complimentary hors d'oeuvres and an open bar).
• 7:30 p.m. PST––Awards Ceremony: Celebrate the brightest stars of the automotive aftermarket world.

SEMA Industry Honors Ticket Information

• Exhibitor Key Contacts receive two complimentary tickets during exhibitor registration. Additional exhibitor tickets are available for $50 each through Registration Customer Service.
• Attendee tickets are available for $50 each.
• All tickets include hors d'oeuvres and access to an open bar throughout the evening.

How to Get Your 2026 SEMA Industry Honors Wristbands

Wristbands are required for entry into the 2026 SEMA Industry Honors. Wristbands are now available for on-site pickup or purchase at the Industry Honors Ticket Counter in the Las Vegas Convention Center (LVCC), located on the second floor of North Hall outside of Room N251. Pickup will be available daily from 8:00 a.m. to 5:00 p.m. through today, Wednesday, November 4.

Those unable to pick up their wristbands by Wednesday can visit the Fontainebleau Box Office beginning at 4:30 p.m. PT, on Thursday, November 5, the day of the event.

Seating sections will be assigned upon pickup on a first-come, first-served basis, so organizers recommend getting wristbands early. Seating is limited, so don't miss your chance to dress up, raise a glass and celebrate the people who make the automotive aftermarket what it is.

For just $50, attendees can be part of one of the most anticipated nights of the 2026 SEMA Show. Exhibitor Key Contacts receive two complimentary tickets during exhibitor registration, with additional exhibitor tickets available for $50 each.

Attendees can purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center (login with the email you used to register and the badge number located in the lower right-hand corner of your SEMA Show badge) or contact Registration Customer Service at 508-743-8571 and aapexsema@maritz.com. Not attending the SEMA Show? Purchase Honors tickets only here.

By SEMA News Editors 

 

The 2026 SEMA Show opens today at the Las Vegas Convention Center, bringing the global automotive aftermarket together for four days of product introductions, technology demonstrations and business development. Across the Show campus, manufacturers, buyers, builders and vehicle manufacturers are connecting around the products and trends shaping vehicle performance, personalization and repair. 

The businesses gathered at the Show represent an industry that contributes $383 billion to the U.S. economy, supports 1.25 million jobs and generates $107.7 billion in wages, according to a SEMA Economic Impact Study released October 27, 2026.  

The industry's economic strength is supported by sustained consumer demand. American consumers spent $52.92 billion on accessory and performance parts in 2025. The SEMA Show brings that marketplace together, connecting product developers and manufacturers with the buyers, distributors, installers, media and content creators who help bring those products to market. 

"The economic-impact data demonstrates the size and strength of the specialty automotive aftermarket, and the SEMA Show brings together the people and businesses behind that impact," said SEMA CEO Mike Spagnola. "This is where manufacturers turn ideas into products, buyers identify new opportunities, and businesses build the partnerships needed to meet sustained consumer demand. The work conducted across this industry supports continued investment, skilled jobs and economic growth in communities throughout the country." 

Vehicle Manufacturers and Aftermarket Companies Converge 

The 2026 SEMA Show features participation from Ford Motor Company; Harley-Davidson; Honda Racing Corp., representing Honda and Acura; Mitsubishi; Nissan; Stellantis, represented by Dodge, Jeep and Mopar; and Toyota. Their participation reinforces the Show's role as a marketplace where vehicle manufacturers, aftermarket companies, builders and buyers explore new products, technologies and business opportunities. 

Across more than 1.1 million net sq. ft. of indoor exhibit space, more than 2,200 brands are showcasing products spanning racing and performance, trucks, SUVs and off-road, powersports, accessories, tools and equipment, wheels and tires, mobile electronics, collision repair and emerging technology. More than 400 brands are exhibiting for the first time, bringing new companies and products into a marketplace that attracts buyers and other industry professionals from around the world. 

Expanded Powersports Section Connects Complementary Markets 

The expanded Powersports, Side-by-Side and Adventure Lifestyle section brings motorcycles, dirt bikes, side-by-sides, trailers, tow vehicles, gear and adventure-lifestyle products together in the West Hall. 

Its new location alongside the Truck, SUV and Off-Road section reflects the growing overlap among automotive, powersports and outdoor-recreation markets. The placement allows attendees to explore complementary products and business opportunities across adjacent sections, while nearby outdoor areas provide demonstrations involving side-by-sides and other purpose-built vehicles. 

SEMA Battle of the Builders Presented by Mothers also expands in 2026 with the Bike Builder Shootout, which will recognize three standout motorcycle builders and name an overall Bike Builder Champion. The new category joins the competition's four automotive classes and broadens the Show's platform for professional and emerging builders. 

Technology Showcases Address Modification, Manufacturing and Emerging Systems 

The expanded ADAS Showcase gives attendees direct access to vehicle manufacturer engineers, technical specialists, late-model vehicles and calibration equipment to examine how vehicle modifications can influence advanced driver-assistance system operation and calibration requirements. Hands-on demonstrations will explore factors including vehicle geometry, sensor positioning, mounting locations and replacement components. The Showcase is also designed as a platform for conversations and ideas on how the industry can progress in the future of ADAS. 

The FutureTech Studio returns with more than 20 vehicles, technology demonstrations and 21 microlearning sessions focused on technologies changing how aftermarket products are designed, developed and brought to market. Programming will address advanced powertrains and fuels, artificial intelligence, automated driving technologies and emerging product-development tools, helping attendees evaluate potential applications and business opportunities. 

Other Show features include the New Products Showcase, featuring thousands of products and app-based scanning that allows attendees to save product information and connect with exhibitors; the Collision Repair Stage, with hands-on welding and virtual-reality demonstrations; the Toyo Tires Treadpass, showcasing vehicle debuts that highlight builder creativity, craftsmanship and innovation; and feature-vehicle displays throughout the campus. 

Outdoor activations across the Las Vegas Convention Center campus will feature ride-alongs, drifting, off-road demonstrations, vehicle competition and performance driving. Programming includes RAYS Wheels ride-alongs ; the National Motor Fest Smoke Show and One Nation Racing Outlaw Series demonstrations; and OPTIMA Unleashed drifting, ride-alongs and the OPTIMA Ultimate Street Car Invitational. Together, the activations give attendees opportunities to experience vehicle performance, driver skill and enthusiast culture in motion.  

"The SEMA Show gives businesses a concentrated view of where the market is heading and creates the face-to-face connections that turn ideas into commercial opportunities," said SEMA Vice President of Events Tom Gattuso. "This year's vehicle-manufacturer participation expanded powersports and adventure-lifestyle offerings, product debuts and live experiences demonstrate the breadth of innovation across the aftermarket. Whether attendees are here to source products, strengthen partnerships or identify their next market opportunity, the Show is built to help move their businesses forward." 

Friday Programming Expands Access to the Show 

The SEMA Show is open to qualified industry professionals Tuesday through Friday and to ticketed enthusiasts ages 16 and older on Friday, Nov. 6. SEMA Show Friday – Open to the Public gives ticket holders access to the exhibit halls from 9 a.m. to 4 p.m., including new products, custom vehicle builds, feature displays and outdoor demonstrations. Public day tickets without concert access remain available at SEMAShow.com/public; all SEMA Fest and combined Show-and-concert packages are sold out. 

SEMA Fest begins at 3:00 p.m. Friday outside of South Hall, extending the week's live motorsports programming and automotive experiences into the evening. The sold-out event will feature performances by The Offspring, Jimmy Eat World, 311 and The Alive, along with OPTIMA Unleashed drift demonstrations, the Globe of Death motorcycle stunt show and a Supercar Saturdays Florida display of hypercars, supercars and exotic vehicles. The sellout reflects strong enthusiast demand for an experience that brings automotive culture, live motorsports and music together at the close of SEMA Week. 

SEMA Live presented by AutoZone will provide 32 hours of livestream coverage Nov. 3-6 on SEMA's YouTube and Facebook channels. Hosted by Chris Jacobs, with reports from JC Fernandez and Cristy Lee, the broadcast will feature product and vehicle reveals, interviews, Battle of the Builders coverage, the expanded powersports area, live demonstrations and Friday's SEMA Cruise. 

Show Information 

The 2026 SEMA Show runs November 3-6 at the Las Vegas Convention Center. Show hours are 9:00 a.m.-5:00 p.m. Tuesday through Thursday and 9:00 a.m.-4:00 p.m. Friday. For schedules, registration information and updates, visit SEMAShow.com. 

The full SEMA Economic Impact Report, including state and legislative-district data, is available through SEMA's interactive economic impact map. 

About SEMA and the SEMA Show 

The SEMA Show is a trade show produced by SEMA, a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides, and two-wheel vehicles. Additional details are available at www.semashow.com or www.sema.org, 909-396-0289. 

By SEMA News Editors

 

The 2026 SEMA Show, running November 3-6 at the Las Vegas Convention Center (LVCC), puts live motorsports action front and center with ride-alongs, drifting, off-road demonstrations, vehicle competitions and stunt performances. The action extends beyond the SEMA Show campus to SEMA Fest on Friday evening, where industry professionals and automotive enthusiasts can experience performance, driver skill and car culture in action.

"Live motorsports activations are a defining part of the SEMA Show because they allow attendees to experience the industry's innovation, performance and culture in motion," said SEMA Vice President of Events Tom Gattuso. "They give attendees another way to discover what is possible across the automotive aftermarket."

Activations include:

 

SEMA Show

 

RAYS Wheels––Silver Lot 3

RAYS Wheels will offer ride-along experiences with professional drivers in vehicles equipped with the company's performance wheels. The activation will give participants an opportunity to experience the vehicles' handling and responsiveness firsthand. 

National Motor Fest Smoke Show––Diamond Lot

The National Motor Fest Smoke Show will bring horsepower, energy and spectacle to the SEMA Show through an outdoor motorsports burnout competition. The experience will put attendees close to the vehicles, personalities and action that define National Motor Fest.

One Nation Racing Outlaw Series––Diamond Lot

One Nation Racing will bring the excitement of the Outlaw Series to the SEMA Show with demos highlighting off-road performance, purpose-built vehicles and driver skill. The activation will give attendees an up-close look at side-by-side performance and the community surrounding off-road motorsports.

OPTIMA Unleashed––Bronze Lot

OPTIMA Unleashed will bring the brand's high-performance DNA to life through live drift demos, elite drivers, custom builds and immersive fan experiences. OPTIMA Unleashed includes ride-alongs with professional drivers and demos all day Tuesday and Friday.

On Wednesday and Thursday morning, the OPTIMA Ultimate Street Car Invitational event will feature 100 custom built race cars competing in a variety of challenges such as Speed Stop and Design & Engineering to be crowned the Ultimate Street Car. This is the culmination event to an entire season of OPTIMA's Ultimate Street Car race series. 

Toyo Tire Treadpass––Between Central and South Halls

Toyo Tires Treadpass returns to the 2026 SEMA Show, with 27 world-debut vehicles displayed between the Central and South Halls of the LVCC. The showcase features custom builds spanning classic trucks, performance cars, luxury SUVs and innovative powertrain conversions.

Highlights include Bisimoto's '79 Porsche 935 Baby Moby, featuring a 637hp electric powertrain, and WALD USA's '27 Rolls-Royce Cullinan, making its North American debut with a WALD Black Bison body kit. Other featured vehicles include a custom '72 Chevrolet Blazer K5, a '74 Capri Mk 1 and a '79 Ford F-250 Crew Cab.

The display also includes a life-size die-cast toy box created with miniature-merchandise company Time Capsule, featuring a modified '14 Scion FR-S built by Daniel Song of DRVNmind.

Toyo Tires will continue its limited-edition pin collaboration with Leen Customs, offering 10 designs inspired by select Treadpass vehicles. An exclusive 11th pin will be available during an artist meet-and-greet with Leen Customs founder Hansel Echeverria on Wednesday, November 4, from 12:00 p.m.-1:00 p.m. PST.

Read the Toyo Tires announcement for more details on the featured builds and Treadpass activations.

SEMA Fest

 

Globe of Death

The Globe of Death will feature motorcycle riders performing at high speed inside a spherical steel structure. Combining precise timing, close-quarters riding and dramatic action, the attraction will add high-intensity stunt performance to the public celebration. 

OPTIMA Unleashed

On Friday evening, OPTIMA Unleashed will continue at SEMA Fest, showcasing the precision, speed and car-control skills that have made drifting a popular part of automotive enthusiast culture. Multiple demonstrations throughout the evening will give attendees several opportunities to experience the live drifting action.

Supercar Saturdays Florida

Supercar Saturdays Florida will return to SEMA Fest with a curated collection of rare hypercars, supercars and exotic vehicles. The display will give attendees an up-close look at some of the world's most exclusive performance vehicles and another dimension of contemporary car culture. 

"Industry professionals don't just attend the SEMA Show; they experience it," said SEMA Trade Show Director Andy Tompkins.  "The outdoor activations give attendees opportunities throughout the week to see professional drivers, purpose-built vehicles and leading performance brands in action."

On Friday, November 6, members of the public may purchase Friday admission to the SEMA Show and SEMA Fest and experience the full range of automotive attractions. Friday access allows enthusiasts an opportunity to explore the SEMA Show, experience outdoor motorsports activations and then continue the evening at SEMA Fest for additional automotive experiences and live entertainment. 

The 2026 SEMA Show opens on Election Day, November 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit www.sema.org/vote for more information.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

By SEMA News Editors

 

The 2026 SEMA Show, November 3-6 in Las Vegas, is where the automotive specialty-equipment industry comes together to discover new products, build relationships and find opportunities for growth. It's also one of the best places to sharpen business skills, explore emerging trends and learn from experts who understand the challenges facing the industry.

With more than three dozen free SEMA Education sessions included with Show registration, plus specialized training and professional development from industry partners, attendees have plenty of opportunities to bring home more than new products and contacts. From improving shop profitability and strengthening marketing strategies to understanding regulatory changes and emerging vehicle technologies, the right session could spark an idea that makes a difference long after the Show ends.

The education schedule kicks off Tuesday, November 3, the first day of the 2026 SEMA Show in Las Vegas. Attendees can choose from sessions covering business strategy, sales and marketing, leadership, vehicle technology, industry trends and more.

Tuesday's 2026 SEMA Education Schedule

All SEMA Education sessions listed below are free with SEMA Show registration. Sessions are first-come, first-served, so arrive on time to secure a seat.

Tuesday, November 3 (all times Pacific)

• 11:00 a.m. | Legislative and Regulatory | N253 | Legislative and Regulatory Update for 2026 will cover the latest tax, legislative and regulatory changes affecting businesses and individual owners. Register here.
• 11:00 a.m. | Aftermarket Updates and Future Trends | N255 | Driving Smarter Decisions: Insights Into Today's Vehicle and Consumer Trends will explore the latest data on vehicle populations, ownership patterns and consumer behavior. Register here.
• 11:00 a.m. | Inside the Shop | N257 | The Business Behind the Builds: Best Practices in the Truck and Off-Road Industry, Powered by TORA brings TORA Council members together to discuss business strategies and build practices for today's truck and off-road market. Register here.
• 11:00 a.m. | Small-Business Strategy | N259 | Full-Throttle Profits: How to Earn More Without Working More will show detailers, installers and aftermarket professionals how to improve pricing, sales, cash flow and repeat business. Register here.
• 1:00 p.m. | Sales and Marketing | N253 | Measuring What You Can't Click--Analytics for AI-Driven Discovery will examine how marketers can measure brand visibility and influence when customers encounter information through AI-generated search results instead of traditional website clicks. Register here.
• 1:00 p.m. | Talent Management | N255 | Talent Is the Constraint: How Aftermarket Companies Must Rethink Leadership, Engineering and Frontline Skills to Compete will explore strategies for developing talent and building teams capable of supporting modern vehicles and technologies. Register here.
• 1:00 p.m. | Small-Business Strategy | N259 | Five Ways to Make Your Small Business More Successful will offer practical strategies for improving visibility, strengthening teams, managing time and getting more value from customers. Register here.
• 3:00 p.m. | Sales and Marketing | N253 | The Art of Leveraging AI as a Competitive Advantage will explore practical applications for AI and small language models, including workflow integration, security and domain-specific uses. Register here.
• 3:00 p.m. | Legislative and Regulatory | N255 | Inside the Rulebook: EPA & CARB Compliance for the Modern Aftermarket will provide an update on emissions regulations, enforcement trends and compliance strategies. Register here.
• 3:00 p.m. | Emerging and Executive Leadership | N257 | SEMA Women's Leadership Symposium: Own the Room will provide practical tools for executive presence, leadership transitions and strategic influence. Register here.
• 3:00 p.m. | Inside the Shop | N259 | Hot-Rod Builders' Panel, Powered by HRIA will give attendees an opportunity to hear directly from leading hot-rod builders and shop owners. Register here.

 

SEMA ADAS Showcase: Hands-On Education With Vehicle Engineers

The expanded SEMA ADAS Showcase, developed with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, will give attendees a hands-on look at how vehicle changes, repairs and calibration requirements affect advanced driver assistance systems. Running November 3-6 in Upper South Hall, booth #31200, the Showcase will feature vehicle engineers from Ford, General Motors and Rivian, along with collision-repair and calibration specialists demonstrating real-world scenarios using late-model vehicles and calibration equipment. Attendees can explore topics such as sensor alignment, calibration troubleshooting, vehicle geometry and repair requirements, with opportunities to ask questions and engage directly with participating experts. The Showcase is open to all registered SEMA Show buyers and exhibitors. Explore the ADAS Showcase schedule.

 

More Education Opportunities From Industry Partners

SEMA Education is only part of the learning opportunities available during Show Week. Industry partners SCRS, I-CAR and the Tire Industry Association (TIA) are also bringing specialized programming to Las Vegas, covering collision-repair business operations, technical training, tire service, vehicle safety systems and more. Some partner sessions require separate registration or fees.

 

SCRS: Business and Technical Education for Collision Repairers

The Society of Collision Repair Specialists (SCRS) returns with its Repairer Driven Education (RDE) classroom program Tuesday, November 3, and Wednesday, November 4. The sessions address the business, technical and operational challenges facing modern collision-repair facilities, with topics including digital marketing, repair planning, training effectiveness, mechanical labor, estimator capacity, financial management, leadership and communication.

Attendees can also explore related topics in greater depth through sessions addressing mechanical repair opportunities and the business considerations involved in bringing additional repair capabilities in-house. The RDE Full Series Pass provides access to RDE classroom education, the IDEAS Collide Showcase, the OEM Collision Repair Technology Summit sessions and the Thursday night SCRS Sky Villa After-party.

Registration: Add SCRS education during SEMA Show registration or visit the Registration Resource Center and select "Add/View Education and Events."

 

I-CAR: Training for Today's Increasingly Complex Vehicles

I-CAR returns with technical education designed to help collision-repair professionals meet the demands of modern vehicles. Its 2026 lineup includes training in advanced driver assistance systems (ADAS) calibration and diagnostics, GMA/MIG welding, blueprinting and glue pull repair.

New courses include Introductions to Diagnostics and Scan Tools, Understanding the Blueprinting Process and Glue Pull Repair (GPR). Returning options include Requirements and Considerations for ADAS Calibration, GMA/MIG Welding Basics and GMA/MIG Welding Advanced Features. Specially priced course bundles are also available, with attendees who complete both sessions in a bundle and pass the post-test eligible to receive two I-CAR course credits toward annual training.

Registration: Explore I-CAR education sessions and register through SEMA Show registration or the Registration Resource Center.

 

TIA: Tire Service, TPMS and ADAS

The Tire Industry Association (TIA) will present six educational sessions during the Show, covering tire service, tire-pressure monitoring systems (TPMS), commercial tire service, safety, government affairs and business management.

Tuesday's programming includes Truck Tires TPMS at 10: TPMS in Commercial Truck Tires, Tires at 10: Passenger and Light-Truck Tire Conditions Analysis and Tires at 2: ADAS and the Future of Custom Tire and Wheel Fitments. All six TIA sessions are free, giving tire and service professionals opportunities to learn from industry experts about issues affecting their businesses.

Registration and details: Visit TIA's Global Tire Expo 2026 page.

 

Plan to Attend Education Sessions and Start the Show Strong

The SEMA Show moves quickly, and a little planning can help attendees get more out of every day. Before heading to the Show floor, review the education schedule and identify sessions that align with current business priorities, whether that's increasing profitability, reaching new customers, building a stronger team or preparing for changes in vehicle technology and regulation.

Explore the complete 2026 SEMA Education schedule and create a plan during SEMA Show registration or through the Registration Resource Center after registering. Partner programs may have separate registration requirements and fees, as detailed on the full schedule.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.