By SEMA Editors

Performance Racing Industry (PRI) has announced plans to increase engagement and support for the racing industry through new tools and initiatives specifically for the motorsports community. These programs will be designed to support race-related businesses and racers and to further protect the motorsports community.  



“For more than 30 years, PRI has served as a partner to the racing community, evolving alongside the industry,” said Tim Martin, SEMA chairman of the Board. “As we prepare for the future, PRI will continue to provide the racing industry’s world-class trade event and publications, and will now add enhanced resources, advocacy and representation for the motorsports industry.”



Created in response to feedback from the industry through surveys, town hall gatherings and meetings at various industry events, these initiatives are outlined in PRI’s newly created mission statement:


PRI fuels the passion for motorsports.
 We build, promote and protect the racing community.

 We will do this by:

• Representing the interests of the PRI community: racers, enthusiasts, builders, tracks, sanctioning bodies and businesses.
• Protecting motorsports through legislative action, legal support and advocacy.
• Producing world-class trade events and media.
• Providing market research, education and best practices in motorsports business and racing technology.
• Encouraging and recruiting new racers and professionals in motorsports.

In the coming months, PRI will create a new executive leadership position and office in Indianapolis to better serve and engage the racing community. Industry resources will also be expanded to connect industry professionals throughout the year. Longtime readers of PRI Magazine can also expect to see new features and an updated design in 2020.



“Over the years, industry professionals have identified opportunities to help the race industry thrive,” said Chris Kersting, SEMA president and CEO. “We listened, and the enhanced PRI team will be providing additional programs, support and investment back into the future of the community.”



PRI welcomes feedback from the racing community as we continue to evolve to meet the industry’s needs. Individuals are welcome and encouraged to send comments, questions or ways PRI can help to: Mission@PerformanceRacing.com.

By SEMA Editors

Performance Racing Industry (PRI) has announced plans to increase engagement and support for the racing industry through new tools and initiatives specifically for the motorsports community. These programs will be designed to support race-related businesses and racers and to further protect the motorsports community.  



“For more than 30 years, PRI has served as a partner to the racing community, evolving alongside the industry,” said Tim Martin, SEMA chairman of the Board. “As we prepare for the future, PRI will continue to provide the racing industry’s world-class trade event and publications, and will now add enhanced resources, advocacy and representation for the motorsports industry.”



Created in response to feedback from the industry through surveys, town hall gatherings and meetings at various industry events, these initiatives are outlined in PRI’s newly created mission statement:


PRI fuels the passion for motorsports.
 We build, promote and protect the racing community.

 We will do this by:

• Representing the interests of the PRI community: racers, enthusiasts, builders, tracks, sanctioning bodies and businesses.
• Protecting motorsports through legislative action, legal support and advocacy.
• Producing world-class trade events and media.
• Providing market research, education and best practices in motorsports business and racing technology.
• Encouraging and recruiting new racers and professionals in motorsports.

In the coming months, PRI will create a new executive leadership position and office in Indianapolis to better serve and engage the racing community. Industry resources will also be expanded to connect industry professionals throughout the year. Longtime readers of PRI Magazine can also expect to see new features and an updated design in 2020.



“Over the years, industry professionals have identified opportunities to help the race industry thrive,” said Chris Kersting, SEMA president and CEO. “We listened, and the enhanced PRI team will be providing additional programs, support and investment back into the future of the community.”



PRI welcomes feedback from the racing community as we continue to evolve to meet the industry’s needs. Individuals are welcome and encouraged to send comments, questions or ways PRI can help to: Mission@PerformanceRacing.com.

By SEMA Editors

Fresh from the 2019 SEMA Show, the SEMA Businesswomen’s Network (SBN) would like to honor the 2019 SBN Woman of the Year recipient Jennifer LaFever in the November #SheIsSEMA Member Spotlight. LeFever has been a leader in the automotive specialty-equipment industry and role model for future female trailblazers. Check out her Q&A with SEMA and SBN below: 

SEMA: What is the best advice you have ever received?

Jennifer LaFever: You aren't always in control of what is happening, but you are always in control of how you respond to what is happening. Choose to turn every situation into something positive for your life.

SEMA: What keeps you involved in this industry?

JL: The passion. It is incredible how much passion overrides any negative situation that might arise. Passion drives the teamwork, determination and work for the greater good of the industry or the automotive sport; it is incredible. Automotive leaders are passionate about their products and business models, and the passion drives them to work tirelessly, even when the odds are stacked against them. It is inspiring! I can't imagine going back to working on a widget from 8–5, then leaving work with no connection to the end product. It is incredible to see the results of your hard work, to be a part of a team working for a greater purpose and to have a heartfelt connection to the end product or end purpose.

SEMA: On a Saturday, where can you be found?

JL: DIY everything! I enjoy trying to solve problems around the house and in my life by doing it myself! Whether it is with our vehicles, household items or other projects, it is awesome to build your own custom solution!

SEMA: How do you prepare for going to an important meeting?

JL: I’m five minutes early, have my notes in hand and have already reviewed any relevant information the night before and a few moments before. Game time!

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

JL: Henry Ford. He was a forward thinker and way ahead of his time. I would love to just listen to him talk about his ideologies first hand. “Be ready to revise any system, scrap any method, abandon any theory, if the success of the job requires it.” – Henry Ford, 1923

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By SEMA Editors

Fresh from the 2019 SEMA Show, the SEMA Businesswomen’s Network (SBN) would like to honor the 2019 SBN Woman of the Year recipient Jennifer LaFever in the November #SheIsSEMA Member Spotlight. LeFever has been a leader in the automotive specialty-equipment industry and role model for future female trailblazers. Check out her Q&A with SEMA and SBN below: 

SEMA: What is the best advice you have ever received?

Jennifer LaFever: You aren't always in control of what is happening, but you are always in control of how you respond to what is happening. Choose to turn every situation into something positive for your life.

SEMA: What keeps you involved in this industry?

JL: The passion. It is incredible how much passion overrides any negative situation that might arise. Passion drives the teamwork, determination and work for the greater good of the industry or the automotive sport; it is incredible. Automotive leaders are passionate about their products and business models, and the passion drives them to work tirelessly, even when the odds are stacked against them. It is inspiring! I can't imagine going back to working on a widget from 8–5, then leaving work with no connection to the end product. It is incredible to see the results of your hard work, to be a part of a team working for a greater purpose and to have a heartfelt connection to the end product or end purpose.

SEMA: On a Saturday, where can you be found?

JL: DIY everything! I enjoy trying to solve problems around the house and in my life by doing it myself! Whether it is with our vehicles, household items or other projects, it is awesome to build your own custom solution!

SEMA: How do you prepare for going to an important meeting?

JL: I’m five minutes early, have my notes in hand and have already reviewed any relevant information the night before and a few moments before. Game time!

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

JL: Henry Ford. He was a forward thinker and way ahead of his time. I would love to just listen to him talk about his ideologies first hand. “Be ready to revise any system, scrap any method, abandon any theory, if the success of the job requires it.” – Henry Ford, 1923

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Kristopher Porter

SEMA’s Young Executives Network (YEN) will host a networking event for local automotive professionals, Thursday, December 12, at the Westin - Nourish Bar during the 2019 PRI Trade Show in Indianapolis. After a day at the show, join YEN for free drinks and snacks from 5:00 p.m.–6:00 p.m., Thursday, December 12.

All YEN members and those interested in learning about opportunities to get involved with SEMA and build industry connections are encouraged to attend. YEN leadership will be present to discuss the network’s initiatives, volunteer opportunities and additional ways to get involved.

For more information, contact SEMA’s Director of Networks Bryan Harrison at 909-978-6691 or at bryanh@sema.org.

Reserve your tickets now!

By Kristopher Porter

SEMA’s Young Executives Network (YEN) will host a networking event for local automotive professionals, Thursday, December 12, at the Westin - Nourish Bar during the 2019 PRI Trade Show in Indianapolis. After a day at the show, join YEN for free drinks and snacks from 5:00 p.m.–6:00 p.m., Thursday, December 12.

All YEN members and those interested in learning about opportunities to get involved with SEMA and build industry connections are encouraged to attend. YEN leadership will be present to discuss the network’s initiatives, volunteer opportunities and additional ways to get involved.

For more information, contact SEMA’s Director of Networks Bryan Harrison at 909-978-6691 or at bryanh@sema.org.

Reserve your tickets now!

By Kristopher Porter

SEMA’s Young Executives Network (YEN) will host a networking event for local automotive professionals, Thursday, December 12, at the Westin - Nourish Bar during the 2019 PRI Trade Show in Indianapolis. After a day at the show, join YEN for free drinks and snacks from 5:00 p.m.–6:00 p.m., Thursday, December 12.

All YEN members and those interested in learning about opportunities to get involved with SEMA and build industry connections are encouraged to attend. YEN leadership will be present to discuss the network’s initiatives, volunteer opportunities and additional ways to get involved.

For more information, contact SEMA’s Director of Networks Bryan Harrison at 909-978-6691 or at bryanh@sema.org.

Reserve your tickets now!

By Kristopher Porter

The 2019 PRI Trade Show will feature a week full of exhibiting, customer meetings, networking and MPMC-sponsored events and education seminars.

Just weeks after the SEMA Show, MPMC members will pack their bags for Indianapolis for a week full of exhibiting, customer meetings, networking and MPMC-sponsored events and education seminars at the PRI Trade Show.

All MPMC members and those who are planning on attending PRI are encouraged to take part in these MPMC events during the week.

MPMC Happy Hour
Indiana Convention Center – LOS Exhibitor Hall
December 11, 2019, from 4:00 p.m.–5:00 p.m.

Join MPMC members and fellow industry leaders to wind down from a long day on the Show floor with free beverages and engaging conversations about the latest industry trends. Learn more about the benefits of MPMC membership and connect with select committee members who can help you get plugged in. The council offers many volunteer opportunities that lend a way to give back to the industry.

RSVP now.

MPMC Performance Industry Reception
Indiana Convention Center – Rooms 208–209
December 13, 2019, from 5:00 p.m.–7:00 p.m.

Open to all manufacturers and media, the MPMC Performance Industry Reception serves as a wonderful opportunity to close out day two of the PRI Trade Show with an evening of networking with industry friends and colleagues. A highlight of this year’s event is the induction of the newest three members into the MPMC Hall of Fame. Enjoy hot hors d’oeuvres and cold drinks while mingling with the MPMC Select Committee, fellow manufacturers and this year’s MPMC Hall of Fame inductees.

The MPMC Hall of Fame honors individuals who have made outstanding contributions to the motorsports industry through their life’s work. It is the most prestigious award the council presents. This year’s Hall of Fame inductees are being honored for their tireless contributions to the MPMC and industry.

RSVP now.

PRI MPMC Education Seminars

Sponsorship Proposals, Powered by SEMA’s Motorsports Council
Indiana Convention Center – Room 234
Thursday, December 12, from 2:30 p.m.–3:30 p.m.

The most common mistake in sponsorship sales is to rush into the marketplace before you’re ready to sell or buy. Successful motorsports sponsorships involve strong brands helping prepared sponsors create business value around racing. In this presentation, industry experts will share practical tips to help buyers and sellers prepare for sponsorship success.

RSVP now.

Opportunities for Women in Motorsports, Powered by SEMA’s Motorsports Council
Indiana Convention Center – Room 231
Friday, December 13, from 8:00 a.m.–9:00 a.m.

An all-female panel of industry professionals, led by Jeanette DesJardins of Car Chix and Crank It Media, discuss their achievements, aspirations, challenges, triumphs and efforts to engage and raise awareness among young women interested in pursuing motorsports as a career. Panelists include NASCAR Truck Series driver Natalie Decker, drag racer Lea Ochs and off-road racer Sarah Burgess (joined by her daughter and fellow racer Bridget Burgess).

RSVP now. 

By Kristopher Porter

The 2019 PRI Trade Show will feature a week full of exhibiting, customer meetings, networking and MPMC-sponsored events and education seminars.

Just weeks after the SEMA Show, MPMC members will pack their bags for Indianapolis for a week full of exhibiting, customer meetings, networking and MPMC-sponsored events and education seminars at the PRI Trade Show.

All MPMC members and those who are planning on attending PRI are encouraged to take part in these MPMC events during the week.

MPMC Happy Hour
Indiana Convention Center – LOS Exhibitor Hall
December 11, 2019, from 4:00 p.m.–5:00 p.m.

Join MPMC members and fellow industry leaders to wind down from a long day on the Show floor with free beverages and engaging conversations about the latest industry trends. Learn more about the benefits of MPMC membership and connect with select committee members who can help you get plugged in. The council offers many volunteer opportunities that lend a way to give back to the industry.

RSVP now.

MPMC Performance Industry Reception
Indiana Convention Center – Rooms 208–209
December 13, 2019, from 5:00 p.m.–7:00 p.m.

Open to all manufacturers and media, the MPMC Performance Industry Reception serves as a wonderful opportunity to close out day two of the PRI Trade Show with an evening of networking with industry friends and colleagues. A highlight of this year’s event is the induction of the newest three members into the MPMC Hall of Fame. Enjoy hot hors d’oeuvres and cold drinks while mingling with the MPMC Select Committee, fellow manufacturers and this year’s MPMC Hall of Fame inductees.

The MPMC Hall of Fame honors individuals who have made outstanding contributions to the motorsports industry through their life’s work. It is the most prestigious award the council presents. This year’s Hall of Fame inductees are being honored for their tireless contributions to the MPMC and industry.

RSVP now.

PRI MPMC Education Seminars

Sponsorship Proposals, Powered by SEMA’s Motorsports Council
Indiana Convention Center – Room 234
Thursday, December 12, from 2:30 p.m.–3:30 p.m.

The most common mistake in sponsorship sales is to rush into the marketplace before you’re ready to sell or buy. Successful motorsports sponsorships involve strong brands helping prepared sponsors create business value around racing. In this presentation, industry experts will share practical tips to help buyers and sellers prepare for sponsorship success.

RSVP now.

Opportunities for Women in Motorsports, Powered by SEMA’s Motorsports Council
Indiana Convention Center – Room 231
Friday, December 13, from 8:00 a.m.–9:00 a.m.

An all-female panel of industry professionals, led by Jeanette DesJardins of Car Chix and Crank It Media, discuss their achievements, aspirations, challenges, triumphs and efforts to engage and raise awareness among young women interested in pursuing motorsports as a career. Panelists include NASCAR Truck Series driver Natalie Decker, drag racer Lea Ochs and off-road racer Sarah Burgess (joined by her daughter and fellow racer Bridget Burgess).

RSVP now. 

By Kristopher Porter

The 2019 PRI Trade Show will feature a week full of exhibiting, customer meetings, networking and MPMC-sponsored events and education seminars.

Just weeks after the SEMA Show, MPMC members will pack their bags for Indianapolis for a week full of exhibiting, customer meetings, networking and MPMC-sponsored events and education seminars at the PRI Trade Show.

All MPMC members and those who are planning on attending PRI are encouraged to take part in these MPMC events during the week.

MPMC Happy Hour
Indiana Convention Center – LOS Exhibitor Hall
December 11, 2019, from 4:00 p.m.–5:00 p.m.

Join MPMC members and fellow industry leaders to wind down from a long day on the Show floor with free beverages and engaging conversations about the latest industry trends. Learn more about the benefits of MPMC membership and connect with select committee members who can help you get plugged in. The council offers many volunteer opportunities that lend a way to give back to the industry.

RSVP now.

MPMC Performance Industry Reception
Indiana Convention Center – Rooms 208–209
December 13, 2019, from 5:00 p.m.–7:00 p.m.

Open to all manufacturers and media, the MPMC Performance Industry Reception serves as a wonderful opportunity to close out day two of the PRI Trade Show with an evening of networking with industry friends and colleagues. A highlight of this year’s event is the induction of the newest three members into the MPMC Hall of Fame. Enjoy hot hors d’oeuvres and cold drinks while mingling with the MPMC Select Committee, fellow manufacturers and this year’s MPMC Hall of Fame inductees.

The MPMC Hall of Fame honors individuals who have made outstanding contributions to the motorsports industry through their life’s work. It is the most prestigious award the council presents. This year’s Hall of Fame inductees are being honored for their tireless contributions to the MPMC and industry.

RSVP now.

PRI MPMC Education Seminars

Sponsorship Proposals, Powered by SEMA’s Motorsports Council
Indiana Convention Center – Room 234
Thursday, December 12, from 2:30 p.m.–3:30 p.m.

The most common mistake in sponsorship sales is to rush into the marketplace before you’re ready to sell or buy. Successful motorsports sponsorships involve strong brands helping prepared sponsors create business value around racing. In this presentation, industry experts will share practical tips to help buyers and sellers prepare for sponsorship success.

RSVP now.

Opportunities for Women in Motorsports, Powered by SEMA’s Motorsports Council
Indiana Convention Center – Room 231
Friday, December 13, from 8:00 a.m.–9:00 a.m.

An all-female panel of industry professionals, led by Jeanette DesJardins of Car Chix and Crank It Media, discuss their achievements, aspirations, challenges, triumphs and efforts to engage and raise awareness among young women interested in pursuing motorsports as a career. Panelists include NASCAR Truck Series driver Natalie Decker, drag racer Lea Ochs and off-road racer Sarah Burgess (joined by her daughter and fellow racer Bridget Burgess).

RSVP now.