SEMA Show exhibitors: Generate more buzz for your company and its products at the 2009 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list. Beginning now up until days before the annual Show, the latest additions to this list are made available through SEMA eNews, and the list is accessed by hundreds of builders looking for the pieces that add extra flair to their builds. Product placement opportunities such as this are so beneficial that many exhibitors offer products for free or at a greatly reduced rate.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included every week.

Here are the products being offered for this week:

Engine/Underhood Components

K&N Engineering Inc.: Intake systems, air filters and oil filters. Contact: Lucio Tapia, e-mail: luciot@knfilters.com; 951/826-4000, ext. 4350. Website: www.knfilters.com.

Exterior Components/Accessories

Au-TOMOTIVE GOLD INC.: Mirrored logo license plates, license plate frames and hitch covers. Plates and frames will include the vehicle logos or names in mirrored chrome, 23k gold or black powdercoat finishes. Contact: Ted Walton, tedw@autogold.com; 800/358-7843; 520/882-4730 (fax). Website: www.autogold.com.

Bedslide: Product for trucks, vans and trailers. Contact: David McInturf, 888/807-0099 (toll free); 541/842-2771 (direct). Website: www.bedslide.com.

Surco Products Inc.: Off-road racks, luggage racks, bike racks, removable deck racks and many more items for the SUV, recreation and off-road market. Contact: Osnat Surkin, 310/ 323-2520. Website: www.surcoinc.com.

Superwinch: Winches—Superwinch Rock 95 Competition Rock Crawling Winch; Superwinch EPi9.0S Synthetic Rope Winch. Contact: Zach Bohn, zbohn@superwinch.com.

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2009 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list. Beginning now up until days before the annual Show, the latest additions to this list are made available through SEMA eNews, and the list is accessed by hundreds of builders looking for the pieces that add extra flair to their builds. Product placement opportunities such as this are so beneficial that many exhibitors offer products for free or at a greatly reduced rate.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included every week.

Here are the products being offered for this week:

Engine/Underhood Components

K&N Engineering Inc.: Intake systems, air filters and oil filters. Contact: Lucio Tapia, e-mail: luciot@knfilters.com; 951/826-4000, ext. 4350. Website: www.knfilters.com.

Exterior Components/Accessories

Au-TOMOTIVE GOLD INC.: Mirrored logo license plates, license plate frames and hitch covers. Plates and frames will include the vehicle logos or names in mirrored chrome, 23k gold or black powdercoat finishes. Contact: Ted Walton, tedw@autogold.com; 800/358-7843; 520/882-4730 (fax). Website: www.autogold.com.

Bedslide: Product for trucks, vans and trailers. Contact: David McInturf, 888/807-0099 (toll free); 541/842-2771 (direct). Website: www.bedslide.com.

Surco Products Inc.: Off-road racks, luggage racks, bike racks, removable deck racks and many more items for the SUV, recreation and off-road market. Contact: Osnat Surkin, 310/ 323-2520. Website: www.surcoinc.com.

Superwinch: Winches—Superwinch Rock 95 Competition Rock Crawling Winch; Superwinch EPi9.0S Synthetic Rope Winch. Contact: Zach Bohn, zbohn@superwinch.com.

	"The SEMA Show is the best place for manufacturers to promote their new products and connect with buyers,” said Peter MacGillivray, SEMA vice president of communications.

Exhibitors who want to take part in the 2009 SEMA Show priority space selection process have until May 8, 2009 to submit their exhibit space rental agreements. The deadline, which is typically in early April, was set a month later than previous years to give exhibitors additional time to plan for the Show known to many as the premier automotive accessories trade event in the world.

“The SEMA Show is the best place for manufacturers to promote their new products and connect with buyers,” said Peter MacGillivray, SEMA vice president of communications. “It very well may be the best investment manufacturers can make in terms of what they get out of it and the value they receive.”

Committed to ensuring exhibitor success at the 2009 event, organizers launched an unprecedented number of new programs and promotions, such as moving the exhibit contract deadline back one month. Other programs include increasing the number of quality buyers at the Show through outbound phone calls, negotiating rock-bottom room rates at hotels throughout Las Vegas and enhancing the electronic matchmaking program that enables buyers and sellers to connect with one another efficiently and effectively.

Manufacturers interested in learning more about exhibiting at the 2009 SEMA Show should contact ConvExx Show Management at sema-exhibit@convexx.com or 702/450-7662, ext. 120. Details about the SEMA Show and an online exhibit space rental agreement form can be found at www.SEMAShow.com.

	"The SEMA Show is the best place for manufacturers to promote their new products and connect with buyers,” said Peter MacGillivray, SEMA vice president of communications.

Exhibitors who want to take part in the 2009 SEMA Show priority space selection process have until May 8, 2009 to submit their exhibit space rental agreements. The deadline, which is typically in early April, was set a month later than previous years to give exhibitors additional time to plan for the Show known to many as the premier automotive accessories trade event in the world.

“The SEMA Show is the best place for manufacturers to promote their new products and connect with buyers,” said Peter MacGillivray, SEMA vice president of communications. “It very well may be the best investment manufacturers can make in terms of what they get out of it and the value they receive.”

Committed to ensuring exhibitor success at the 2009 event, organizers launched an unprecedented number of new programs and promotions, such as moving the exhibit contract deadline back one month. Other programs include increasing the number of quality buyers at the Show through outbound phone calls, negotiating rock-bottom room rates at hotels throughout Las Vegas and enhancing the electronic matchmaking program that enables buyers and sellers to connect with one another efficiently and effectively.

Manufacturers interested in learning more about exhibiting at the 2009 SEMA Show should contact ConvExx Show Management at sema-exhibit@convexx.com or 702/450-7662, ext. 120. Details about the SEMA Show and an online exhibit space rental agreement form can be found at www.SEMAShow.com.

SEMA News - May 2009

It seems a long way off, but SEMA members are busy weighing in with plans for the SEMA Show in November. What can we expect from the 2009 SEMA Show? It’s shaping up to be a critical event at a critical time for anyone looking to do business in 2010.

We’ve witnessed the economy and businesses in all respects adjusting downward. Because the industry is the SEMA Show, the Show will reflect the industry’s changes. Meanwhile, the SEMA Show will again be the world’s leading event for connecting buyers and manufacturers, introducing new products and positioning businesses for the coming market rebound.

What’s new and different in the SEMA Show value proposition to help you accelerate into 2010? As company budgets tighten, the SEMA Show represents a highly cost-effective way for manufacturers and buyers to meet. Whether to find new business or to renew existing relationships, buyers and manufacturers aiming to succeed in 2010 will be at the SEMA Show. And, similar to last year, SEMA is launching an aggressive attendee campaign to retain the Show’s high-quality buyer participation.

New this year, SEMA is introducing an enhanced Matchmaking Program to better connect participants before, during and after the Show. Through our improved registration process for Show attendees, SEMA now collects specific product interests and other demographic data. This enables us to help connect our attendees with manufacturers before they hit the Show floor. Don’t overlook this powerful tool—it can help you find and convert leads into new business.

Pre-Show matchmaking, scheduling and other valuable planning tools are available online at www.SEMAShow.com. Coupled with the VIP buyer program, lead-retrieval systems and other programs, SEMA is offering the industry enhanced means to cost-effectively connect buyers with exhibiting manufacturers.

What else do we have to make the Show a great value? The companies participating in the SEMA Show can rely on SEMA’s expanded media partnerships, state-of-the-art media center and the media-enabled New Products Showcase to broadcast the products, feature vehicles and trends of the SEMA Show to the world. The results are measurable and spectacular. For example, right now there are millions of webpages covering the SEMA Show. Take a moment and search the term “SEMA Show” along with the name of any exhibiting company to see a quick measure of the impact of participation at the Show.

How are we helping companies manage the SEMA Show in a challenging year? This year’s deadline for exhibitors to submit the rental agreement and deposit for the booth drawing has been moved back a month to Friday, May 8. The new date allows companies flexibility and time to plan for maximum cost-effectiveness. Also, for the first time ever, exhibitors using a credit card have the option to pay only 25% down with their rental agreement. The final payment will not be due until September, which is also later than in previous years. We have secured hotel-room price reductions of 25%–40%, and we are in discussions with key vendors and hotels to reduce costs further.

SEMA recognizes that business is not “as usual” in these difficult economic times and is making sure that your participation and experience at the 2009 SEMA Show reflects these times. In addition to all of the benefits mentioned above, SEMA is continuing to work hard to ensure the Show delivers a high return on investment (ROI) as your company takes part in the coming market rebound. SEMA will once again offer webinars throughout the year that educate exhibitors on ways in which to save money and expand their ROI. Stay tuned for announcements of additional ways to participate economically for great results, and please feel free to contact SEMA’s Show department if you have any concerns, questions or suggestions regarding the upcoming 2009 SEMA Show. We are here for you.

SEMA News - May 2009

It seems a long way off, but SEMA members are busy weighing in with plans for the SEMA Show in November. What can we expect from the 2009 SEMA Show? It’s shaping up to be a critical event at a critical time for anyone looking to do business in 2010.

We’ve witnessed the economy and businesses in all respects adjusting downward. Because the industry is the SEMA Show, the Show will reflect the industry’s changes. Meanwhile, the SEMA Show will again be the world’s leading event for connecting buyers and manufacturers, introducing new products and positioning businesses for the coming market rebound.

What’s new and different in the SEMA Show value proposition to help you accelerate into 2010? As company budgets tighten, the SEMA Show represents a highly cost-effective way for manufacturers and buyers to meet. Whether to find new business or to renew existing relationships, buyers and manufacturers aiming to succeed in 2010 will be at the SEMA Show. And, similar to last year, SEMA is launching an aggressive attendee campaign to retain the Show’s high-quality buyer participation.

New this year, SEMA is introducing an enhanced Matchmaking Program to better connect participants before, during and after the Show. Through our improved registration process for Show attendees, SEMA now collects specific product interests and other demographic data. This enables us to help connect our attendees with manufacturers before they hit the Show floor. Don’t overlook this powerful tool—it can help you find and convert leads into new business.

Pre-Show matchmaking, scheduling and other valuable planning tools are available online at www.SEMAShow.com. Coupled with the VIP buyer program, lead-retrieval systems and other programs, SEMA is offering the industry enhanced means to cost-effectively connect buyers with exhibiting manufacturers.

What else do we have to make the Show a great value? The companies participating in the SEMA Show can rely on SEMA’s expanded media partnerships, state-of-the-art media center and the media-enabled New Products Showcase to broadcast the products, feature vehicles and trends of the SEMA Show to the world. The results are measurable and spectacular. For example, right now there are millions of webpages covering the SEMA Show. Take a moment and search the term “SEMA Show” along with the name of any exhibiting company to see a quick measure of the impact of participation at the Show.

How are we helping companies manage the SEMA Show in a challenging year? This year’s deadline for exhibitors to submit the rental agreement and deposit for the booth drawing has been moved back a month to Friday, May 8. The new date allows companies flexibility and time to plan for maximum cost-effectiveness. Also, for the first time ever, exhibitors using a credit card have the option to pay only 25% down with their rental agreement. The final payment will not be due until September, which is also later than in previous years. We have secured hotel-room price reductions of 25%–40%, and we are in discussions with key vendors and hotels to reduce costs further.

SEMA recognizes that business is not “as usual” in these difficult economic times and is making sure that your participation and experience at the 2009 SEMA Show reflects these times. In addition to all of the benefits mentioned above, SEMA is continuing to work hard to ensure the Show delivers a high return on investment (ROI) as your company takes part in the coming market rebound. SEMA will once again offer webinars throughout the year that educate exhibitors on ways in which to save money and expand their ROI. Stay tuned for announcements of additional ways to participate economically for great results, and please feel free to contact SEMA’s Show department if you have any concerns, questions or suggestions regarding the upcoming 2009 SEMA Show. We are here for you.

SEMA News - May 2009

Sign Up Now to Participate in SEMA Show Priority Booth Space Selection

To participate in the 2009 SEMA Show priority booth space selection, agreements and deposits must be received by Friday, May 8.

With the 2009 SEMA Show five months away, more than 400 industry-leading manufacturers have already signed on for the opportunity to connect with buyers, builders, designers and suppliers from around the world.

Exhibitors are encouraged to take advantage of this year’s expanded freight program, providing free drayage to exhibitors with 1,000 lbs. or less of freight that is transported to the Show in their personal vehicles.Questions? Contact ConvExx Show Management at exhibit@convexx.com or call 702/450-7662, ext. 120.

The Return of Ultra-Light Drag Racing for a Good Cause

Racers and onlookers crowd around the finish line in anticipation at the 2008 SEMA Pinewood Drag Race.

The race, held in conjunction with the 2009 SEMA Installation Banquet & Gala Fundraiser, was established last year to raise money for children’s charities Childhelp and Victory Junction Gang Camp. Last year’s derby raised approximately $40,000 for the two charities.

The racetrack was purchased with proceeds from the vehicle exhibits displayed in the light-truck area of the 2008 SEMA Show. The racetrack will replace the two tracks used at last year’s event, which were donated to the charities.

The races will be held prior to the SEMA Installation Banquet & Gala Fundraiser, where the 2009 SEMA Hall of Fame inductees will be announced.

To sponsor a child at the SEMA Pinewood Drag Race, presented by eBay Motors, visit click here. For questions about the Pinewood Drag Races and the SEMA Installation Banquet & Gala Fundraiser, contact Lisa Moreno at 909/396-0289, ext. 105 or lisam@sema.org.

Top 10 New Off-Road/4-Wheel Drive Products

SEMA used a new digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a keyfob and receive product details via printout or e-mail. There were 107 new products entered in the Best New Off-Road/4-Wheel Drive Product category. The following are the top 10. See all of the products entered into the New Products Showcase at www.semadigital.com.

	Auto Meter 25/8-Inch Through-the-Dial LED Gauges, www.autometer.com, 866/248-6356
	Delta Tech Industries HID Jeep/UTV Light Bar www.deltalights.com, 714/577-8028
	Skyjacker Suspensions 2009 Ford F-150 6-Inch Lift www.skyjacker.com, 318/388-0816
	ARB 4x4 Accessories Competition Snatch Block 9000 www.arbusa.com, 866/293-9078
	Rescue Tape Rescue Tape www.rescuetape.com, 877/847-2628
	Drew Technologies DashDAQ www.dashdaq.com, 734/222-5228
	Bulldog Winch 8-Piece 8,000-lb. WLL Rigging Kit www.bulldogwinch.com, 623/581-0121
	Warrior Products Jeep Rear Corner Cover Up With LED www.warriorproducts.com, 888/220-6861
	Daystar Products Synthetic Rope Winch Rollers www.daystarweb.com, 800/595-7659
	Hi-Lift Jack Co. Hi-Lift Adjustable Tube Mount www.hi-lift.com, 812/384-4441

FAST FACTS

	Media veteran Brian Medford was named online content manager for AutoTraderClassics.com. He joins Cox Communications following his employment with Omix-Ada. Medford has managed print and editorial duties for restoration mail-order giants YearOne and Mustangs Unlimited. AutoTrader.com, Atlanta, GA; 888/512-0094.
	Standards Testing Laboratories received the Tire Industry Supplier of the Year Award during the 2009 Tire Technology Expo Gala Dinner in Hamburg, Germany. Standard’s Vice President of Marketing Cheryl Schnuth accepted the award, which recognizes excellence and new endeavors in the field. Standards Testing Laboratories, Massillon, OH; 330/833-8548.
	Century Truck Caps, a division of the Truck Accessory Group (TAG), announced a financial restructuring plan aimed at the growth and stability of the Century brand. TAG Vice President of Sales, Marketing & Business Development Dennis DeLeonard will work with TAG National Marketing Director Joel Ayres and TAG Sales Managers Mike Sanford and John Stethem to extend Century’s distribution. Truck Accessory Group, Milton, PA; 800/326-5337.
	The Kasey Kahne Foundation and the Sonoma (California) Chapter of Speedway Children’s Charities have partnered for a fundraiser where one race fan will win a custom-built chopper at the 2009 Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend at Infineon Raceway, June 19–21. The red-and-white chopper up for raffle was built for Kahne by Orange County Choppers. Kahne will pull the winning raffle ticket in the Wine Country Winner’s Circle at Infineon Raceway on Sunday, June 21 (Father’s Day).

Race car designer Frank Kurtis was the winner of the 2009 Justice Brothers–Shav Glick Award presented at the NASCAR Auto Club 500 at the Auto Club Speedway in Fontana, California. Kurtis’s son Arlen accepted the award. Among his motorsports innovations, Kurtis—founder of Kurtis Kraft—designed the V8 front-wheel-drive Novi Governor Special, which set a track record of 133.944 mph at Indy in 1946.

HandiGate selected SS Sales & Marketing Inc. as its sales representative for the West Coast. HandiGate is a tailgate ramp system developed by an ATV enthusiast. SS Sales & Marketing Inc., Murrieta, CA; 951/677-3116.

Automotive advertising veteran Max Butler was named marketing vice president of Global Vehicles USA. He joins Global Vehicles following 17 years of Saturn marketing for three advertising agencies in Atlanta. Global Vehicles USA is the distributor for Indian automaker Mahindra & Mahindra. Global Vehicles USA, Alpharetta, GA; 770/753-4441.

Several automobile manufacturers and suppliers have formed the GENIVI Alliance, a nonprofit organization committed to driving the development and broad adoption of an open source in-vehicle infotainment (IVI) reference platform. The founding members include BMW Group, Delphi, General Motors Corp., Intel, Magneti Marelli, PSA Peugeot Citroën, Visteon Corp. and Wind River. Alliance members are collaborating to create a shared GENIVI platform to accelerate the pace at which automakers can deliver new solutions.

Mickey Thompson Performance Tires & Wheels is a sponsor of the ORSCA Outlaw 10.5 Racing Class. Mickey Thompson’s Buy Now bonus program will award $5,000 to the 2009 Outlaw 10.5 Class championship team for using Mickey Thompson racing tires and displaying the Buy Now program decal on its vehicles. Mickey Thompson Performance Tires & Wheels, Stow, OH; 330/928-9092.

The website for the Global Automotive Aftermarket Symposium (GAAS) was redesigned to include improved attendee features, such as a speaker spotlight section, multimedia page and a direct link to register for hotel accommodations. The GAAS is an educational industry conference for senior-level executives and is supported by several automotive trade associations, including SEMA. The net proceeds from the event help fund scholarships for students planning for careers in the automotive aftermarket. GAAS is set for Wednesday and Thursday, May 6 and 7, at the Hyatt Regency O’Hare near Chicago.

Bassforms appointed new representative firms to cover the United States for its fiberglass enclosures. The firms are David Lee Marketing, End Result, RDS Sales and Marketing, Dynamic Marketing, J&S Marketing, Preferred Marketing and KLM Marketing. Bassforms, Newport Beach, CA; 877/4-NICE-BOX.

National Sprint Car Hall of Fame member Emmett Hahn will be the grand marshall of the 14th Annual Budweiser Oval Nationals, November 6–8, at the Perris Auto Speedway. Hahn is a former champion driver who currently runs the American Sprint Car Series sanctioning body and promotes the well-known Chili Bowl for Midgets every January.

PPG Industries appointed Domenic Brusco senior manager, industry relations, for North America Automotive Refinish. Brusco will be the company’s lead liaison for industry stakeholders, and he will work with industry leaders to identify and seek solutions to business challenges that face the automotive aftermarket industry. Brusco joined PPG in 1988 as a refinish territory manager in Boston, Massachusetts. PPG Industries, Strongsville, OH; 440/572-2800.

Mentoring

By Terry Kohl

The “Mentoring” section of SEMA News collects advice from some of the best mentoring minds in the automotive world on an array of topics of importance to the specialty-equipment industry.

Topic: How do you see the global financial challenges affecting the aftermarket?

The re-tooling of consumer attitudes toward vehicles (fuel economy, environment) combined with the entrepreneurial style of “growth in spite of ourselves” will continue to catch up with operators who don’t recognize trends and run too close to the financial edge. This will result in continued consolidation at the retail, WD and manufacturer levels and may well rewrite the basic dynamics of our businesses.
—Jon Wyly, Vice President e-Commerce and Affiliate Business, Keystone Automotive Operations

Research and development usually suffer during these periods because companies are funding other things, such as payroll, health insurance and taxes. Savvy retailers need to show how the fewest dollars can make the biggest change in existing vehicles. Now is the time to step up direct mailings, open houses and cruise nights in order to compete for our share of ever-tightening budgets.
—John Julis , J & J Marketing

International financial markets have a direct affect on our domestic stock market. Lean, efficiently run companies have the opportunity to survive when managed properly. Seeking new markets for products and services is critical to the success or failure of any provider. Get involved with trade organizations that work hard at identifying and defining emerging international markets.
—Sam Memmolo, President , SRM Marketing Services Inc.

Those companies that are heavily leveraged without access to cash and those companies that have failed to diversify their marketing will suffer the most. Everything will look ugly for a while, and then we will rebloom, with sweeter fruits for our efforts. This process will allow new ideas to prosper in a more open and healthy environment.
—Doug Dwyer, Executive Vice President, Schiefer Media Inc.

There may be some opportunities but, on the whole, consumers are holding on to their money. We’ll get through it, but be prepared for some bumpy roads ahead. On a more positive note, once the economy does pick up, there will be a whole lot of consumers with pent-up desires to modify their vehicles, so the industry should get a good shot in the arm.
—Bill Groak, Account Supervisor, Pacific Communications Group

SEMA News - May 2009

Sign Up Now to Participate in SEMA Show Priority Booth Space Selection

To participate in the 2009 SEMA Show priority booth space selection, agreements and deposits must be received by Friday, May 8.

With the 2009 SEMA Show five months away, more than 400 industry-leading manufacturers have already signed on for the opportunity to connect with buyers, builders, designers and suppliers from around the world.

Exhibitors are encouraged to take advantage of this year’s expanded freight program, providing free drayage to exhibitors with 1,000 lbs. or less of freight that is transported to the Show in their personal vehicles.Questions? Contact ConvExx Show Management at exhibit@convexx.com or call 702/450-7662, ext. 120.

The Return of Ultra-Light Drag Racing for a Good Cause

Racers and onlookers crowd around the finish line in anticipation at the 2008 SEMA Pinewood Drag Race.

The race, held in conjunction with the 2009 SEMA Installation Banquet & Gala Fundraiser, was established last year to raise money for children’s charities Childhelp and Victory Junction Gang Camp. Last year’s derby raised approximately $40,000 for the two charities.

The racetrack was purchased with proceeds from the vehicle exhibits displayed in the light-truck area of the 2008 SEMA Show. The racetrack will replace the two tracks used at last year’s event, which were donated to the charities.

The races will be held prior to the SEMA Installation Banquet & Gala Fundraiser, where the 2009 SEMA Hall of Fame inductees will be announced.

To sponsor a child at the SEMA Pinewood Drag Race, presented by eBay Motors, visit click here. For questions about the Pinewood Drag Races and the SEMA Installation Banquet & Gala Fundraiser, contact Lisa Moreno at 909/396-0289, ext. 105 or lisam@sema.org.

Top 10 New Off-Road/4-Wheel Drive Products

SEMA used a new digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a keyfob and receive product details via printout or e-mail. There were 107 new products entered in the Best New Off-Road/4-Wheel Drive Product category. The following are the top 10. See all of the products entered into the New Products Showcase at www.semadigital.com.

	Auto Meter 25/8-Inch Through-the-Dial LED Gauges, www.autometer.com, 866/248-6356
	Delta Tech Industries HID Jeep/UTV Light Bar www.deltalights.com, 714/577-8028
	Skyjacker Suspensions 2009 Ford F-150 6-Inch Lift www.skyjacker.com, 318/388-0816
	ARB 4x4 Accessories Competition Snatch Block 9000 www.arbusa.com, 866/293-9078
	Rescue Tape Rescue Tape www.rescuetape.com, 877/847-2628
	Drew Technologies DashDAQ www.dashdaq.com, 734/222-5228
	Bulldog Winch 8-Piece 8,000-lb. WLL Rigging Kit www.bulldogwinch.com, 623/581-0121
	Warrior Products Jeep Rear Corner Cover Up With LED www.warriorproducts.com, 888/220-6861
	Daystar Products Synthetic Rope Winch Rollers www.daystarweb.com, 800/595-7659
	Hi-Lift Jack Co. Hi-Lift Adjustable Tube Mount www.hi-lift.com, 812/384-4441

FAST FACTS

	Media veteran Brian Medford was named online content manager for AutoTraderClassics.com. He joins Cox Communications following his employment with Omix-Ada. Medford has managed print and editorial duties for restoration mail-order giants YearOne and Mustangs Unlimited. AutoTrader.com, Atlanta, GA; 888/512-0094.
	Standards Testing Laboratories received the Tire Industry Supplier of the Year Award during the 2009 Tire Technology Expo Gala Dinner in Hamburg, Germany. Standard’s Vice President of Marketing Cheryl Schnuth accepted the award, which recognizes excellence and new endeavors in the field. Standards Testing Laboratories, Massillon, OH; 330/833-8548.
	Century Truck Caps, a division of the Truck Accessory Group (TAG), announced a financial restructuring plan aimed at the growth and stability of the Century brand. TAG Vice President of Sales, Marketing & Business Development Dennis DeLeonard will work with TAG National Marketing Director Joel Ayres and TAG Sales Managers Mike Sanford and John Stethem to extend Century’s distribution. Truck Accessory Group, Milton, PA; 800/326-5337.
	The Kasey Kahne Foundation and the Sonoma (California) Chapter of Speedway Children’s Charities have partnered for a fundraiser where one race fan will win a custom-built chopper at the 2009 Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend at Infineon Raceway, June 19–21. The red-and-white chopper up for raffle was built for Kahne by Orange County Choppers. Kahne will pull the winning raffle ticket in the Wine Country Winner’s Circle at Infineon Raceway on Sunday, June 21 (Father’s Day).

Race car designer Frank Kurtis was the winner of the 2009 Justice Brothers–Shav Glick Award presented at the NASCAR Auto Club 500 at the Auto Club Speedway in Fontana, California. Kurtis’s son Arlen accepted the award. Among his motorsports innovations, Kurtis—founder of Kurtis Kraft—designed the V8 front-wheel-drive Novi Governor Special, which set a track record of 133.944 mph at Indy in 1946.

HandiGate selected SS Sales & Marketing Inc. as its sales representative for the West Coast. HandiGate is a tailgate ramp system developed by an ATV enthusiast. SS Sales & Marketing Inc., Murrieta, CA; 951/677-3116.

Automotive advertising veteran Max Butler was named marketing vice president of Global Vehicles USA. He joins Global Vehicles following 17 years of Saturn marketing for three advertising agencies in Atlanta. Global Vehicles USA is the distributor for Indian automaker Mahindra & Mahindra. Global Vehicles USA, Alpharetta, GA; 770/753-4441.

Several automobile manufacturers and suppliers have formed the GENIVI Alliance, a nonprofit organization committed to driving the development and broad adoption of an open source in-vehicle infotainment (IVI) reference platform. The founding members include BMW Group, Delphi, General Motors Corp., Intel, Magneti Marelli, PSA Peugeot Citroën, Visteon Corp. and Wind River. Alliance members are collaborating to create a shared GENIVI platform to accelerate the pace at which automakers can deliver new solutions.

Mickey Thompson Performance Tires & Wheels is a sponsor of the ORSCA Outlaw 10.5 Racing Class. Mickey Thompson’s Buy Now bonus program will award $5,000 to the 2009 Outlaw 10.5 Class championship team for using Mickey Thompson racing tires and displaying the Buy Now program decal on its vehicles. Mickey Thompson Performance Tires & Wheels, Stow, OH; 330/928-9092.

The website for the Global Automotive Aftermarket Symposium (GAAS) was redesigned to include improved attendee features, such as a speaker spotlight section, multimedia page and a direct link to register for hotel accommodations. The GAAS is an educational industry conference for senior-level executives and is supported by several automotive trade associations, including SEMA. The net proceeds from the event help fund scholarships for students planning for careers in the automotive aftermarket. GAAS is set for Wednesday and Thursday, May 6 and 7, at the Hyatt Regency O’Hare near Chicago.

Bassforms appointed new representative firms to cover the United States for its fiberglass enclosures. The firms are David Lee Marketing, End Result, RDS Sales and Marketing, Dynamic Marketing, J&S Marketing, Preferred Marketing and KLM Marketing. Bassforms, Newport Beach, CA; 877/4-NICE-BOX.

National Sprint Car Hall of Fame member Emmett Hahn will be the grand marshall of the 14th Annual Budweiser Oval Nationals, November 6–8, at the Perris Auto Speedway. Hahn is a former champion driver who currently runs the American Sprint Car Series sanctioning body and promotes the well-known Chili Bowl for Midgets every January.

PPG Industries appointed Domenic Brusco senior manager, industry relations, for North America Automotive Refinish. Brusco will be the company’s lead liaison for industry stakeholders, and he will work with industry leaders to identify and seek solutions to business challenges that face the automotive aftermarket industry. Brusco joined PPG in 1988 as a refinish territory manager in Boston, Massachusetts. PPG Industries, Strongsville, OH; 440/572-2800.

Mentoring

By Terry Kohl

The “Mentoring” section of SEMA News collects advice from some of the best mentoring minds in the automotive world on an array of topics of importance to the specialty-equipment industry.

Topic: How do you see the global financial challenges affecting the aftermarket?

The re-tooling of consumer attitudes toward vehicles (fuel economy, environment) combined with the entrepreneurial style of “growth in spite of ourselves” will continue to catch up with operators who don’t recognize trends and run too close to the financial edge. This will result in continued consolidation at the retail, WD and manufacturer levels and may well rewrite the basic dynamics of our businesses.
—Jon Wyly, Vice President e-Commerce and Affiliate Business, Keystone Automotive Operations

Research and development usually suffer during these periods because companies are funding other things, such as payroll, health insurance and taxes. Savvy retailers need to show how the fewest dollars can make the biggest change in existing vehicles. Now is the time to step up direct mailings, open houses and cruise nights in order to compete for our share of ever-tightening budgets.
—John Julis , J & J Marketing

International financial markets have a direct affect on our domestic stock market. Lean, efficiently run companies have the opportunity to survive when managed properly. Seeking new markets for products and services is critical to the success or failure of any provider. Get involved with trade organizations that work hard at identifying and defining emerging international markets.
—Sam Memmolo, President , SRM Marketing Services Inc.

Those companies that are heavily leveraged without access to cash and those companies that have failed to diversify their marketing will suffer the most. Everything will look ugly for a while, and then we will rebloom, with sweeter fruits for our efforts. This process will allow new ideas to prosper in a more open and healthy environment.
—Doug Dwyer, Executive Vice President, Schiefer Media Inc.

There may be some opportunities but, on the whole, consumers are holding on to their money. We’ll get through it, but be prepared for some bumpy roads ahead. On a more positive note, once the economy does pick up, there will be a whole lot of consumers with pent-up desires to modify their vehicles, so the industry should get a good shot in the arm.
—Bill Groak, Account Supervisor, Pacific Communications Group

SEMA News - May 2009

Sign Up Now to Participate in SEMA Show Priority Booth Space Selection

To participate in the 2009 SEMA Show priority booth space selection, agreements and deposits must be received by Friday, May 8.

With the 2009 SEMA Show five months away, more than 400 industry-leading manufacturers have already signed on for the opportunity to connect with buyers, builders, designers and suppliers from around the world.

Exhibitors are encouraged to take advantage of this year’s expanded freight program, providing free drayage to exhibitors with 1,000 lbs. or less of freight that is transported to the Show in their personal vehicles.Questions? Contact ConvExx Show Management at exhibit@convexx.com or call 702/450-7662, ext. 120.

The Return of Ultra-Light Drag Racing for a Good Cause

Racers and onlookers crowd around the finish line in anticipation at the 2008 SEMA Pinewood Drag Race.

The race, held in conjunction with the 2009 SEMA Installation Banquet & Gala Fundraiser, was established last year to raise money for children’s charities Childhelp and Victory Junction Gang Camp. Last year’s derby raised approximately $40,000 for the two charities.

The racetrack was purchased with proceeds from the vehicle exhibits displayed in the light-truck area of the 2008 SEMA Show. The racetrack will replace the two tracks used at last year’s event, which were donated to the charities.

The races will be held prior to the SEMA Installation Banquet & Gala Fundraiser, where the 2009 SEMA Hall of Fame inductees will be announced.

To sponsor a child at the SEMA Pinewood Drag Race, presented by eBay Motors, visit click here. For questions about the Pinewood Drag Races and the SEMA Installation Banquet & Gala Fundraiser, contact Lisa Moreno at 909/396-0289, ext. 105 or lisam@sema.org.

Top 10 New Off-Road/4-Wheel Drive Products

SEMA used a new digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a keyfob and receive product details via printout or e-mail. There were 107 new products entered in the Best New Off-Road/4-Wheel Drive Product category. The following are the top 10. See all of the products entered into the New Products Showcase at www.semadigital.com.

	Auto Meter 25/8-Inch Through-the-Dial LED Gauges, www.autometer.com, 866/248-6356
	Delta Tech Industries HID Jeep/UTV Light Bar www.deltalights.com, 714/577-8028
	Skyjacker Suspensions 2009 Ford F-150 6-Inch Lift www.skyjacker.com, 318/388-0816
	ARB 4x4 Accessories Competition Snatch Block 9000 www.arbusa.com, 866/293-9078
	Rescue Tape Rescue Tape www.rescuetape.com, 877/847-2628
	Drew Technologies DashDAQ www.dashdaq.com, 734/222-5228
	Bulldog Winch 8-Piece 8,000-lb. WLL Rigging Kit www.bulldogwinch.com, 623/581-0121
	Warrior Products Jeep Rear Corner Cover Up With LED www.warriorproducts.com, 888/220-6861
	Daystar Products Synthetic Rope Winch Rollers www.daystarweb.com, 800/595-7659
	Hi-Lift Jack Co. Hi-Lift Adjustable Tube Mount www.hi-lift.com, 812/384-4441

FAST FACTS

	Media veteran Brian Medford was named online content manager for AutoTraderClassics.com. He joins Cox Communications following his employment with Omix-Ada. Medford has managed print and editorial duties for restoration mail-order giants YearOne and Mustangs Unlimited. AutoTrader.com, Atlanta, GA; 888/512-0094.
	Standards Testing Laboratories received the Tire Industry Supplier of the Year Award during the 2009 Tire Technology Expo Gala Dinner in Hamburg, Germany. Standard’s Vice President of Marketing Cheryl Schnuth accepted the award, which recognizes excellence and new endeavors in the field. Standards Testing Laboratories, Massillon, OH; 330/833-8548.
	Century Truck Caps, a division of the Truck Accessory Group (TAG), announced a financial restructuring plan aimed at the growth and stability of the Century brand. TAG Vice President of Sales, Marketing & Business Development Dennis DeLeonard will work with TAG National Marketing Director Joel Ayres and TAG Sales Managers Mike Sanford and John Stethem to extend Century’s distribution. Truck Accessory Group, Milton, PA; 800/326-5337.
	The Kasey Kahne Foundation and the Sonoma (California) Chapter of Speedway Children’s Charities have partnered for a fundraiser where one race fan will win a custom-built chopper at the 2009 Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend at Infineon Raceway, June 19–21. The red-and-white chopper up for raffle was built for Kahne by Orange County Choppers. Kahne will pull the winning raffle ticket in the Wine Country Winner’s Circle at Infineon Raceway on Sunday, June 21 (Father’s Day).

Race car designer Frank Kurtis was the winner of the 2009 Justice Brothers–Shav Glick Award presented at the NASCAR Auto Club 500 at the Auto Club Speedway in Fontana, California. Kurtis’s son Arlen accepted the award. Among his motorsports innovations, Kurtis—founder of Kurtis Kraft—designed the V8 front-wheel-drive Novi Governor Special, which set a track record of 133.944 mph at Indy in 1946.

HandiGate selected SS Sales & Marketing Inc. as its sales representative for the West Coast. HandiGate is a tailgate ramp system developed by an ATV enthusiast. SS Sales & Marketing Inc., Murrieta, CA; 951/677-3116.

Automotive advertising veteran Max Butler was named marketing vice president of Global Vehicles USA. He joins Global Vehicles following 17 years of Saturn marketing for three advertising agencies in Atlanta. Global Vehicles USA is the distributor for Indian automaker Mahindra & Mahindra. Global Vehicles USA, Alpharetta, GA; 770/753-4441.

Several automobile manufacturers and suppliers have formed the GENIVI Alliance, a nonprofit organization committed to driving the development and broad adoption of an open source in-vehicle infotainment (IVI) reference platform. The founding members include BMW Group, Delphi, General Motors Corp., Intel, Magneti Marelli, PSA Peugeot Citroën, Visteon Corp. and Wind River. Alliance members are collaborating to create a shared GENIVI platform to accelerate the pace at which automakers can deliver new solutions.

Mickey Thompson Performance Tires & Wheels is a sponsor of the ORSCA Outlaw 10.5 Racing Class. Mickey Thompson’s Buy Now bonus program will award $5,000 to the 2009 Outlaw 10.5 Class championship team for using Mickey Thompson racing tires and displaying the Buy Now program decal on its vehicles. Mickey Thompson Performance Tires & Wheels, Stow, OH; 330/928-9092.

The website for the Global Automotive Aftermarket Symposium (GAAS) was redesigned to include improved attendee features, such as a speaker spotlight section, multimedia page and a direct link to register for hotel accommodations. The GAAS is an educational industry conference for senior-level executives and is supported by several automotive trade associations, including SEMA. The net proceeds from the event help fund scholarships for students planning for careers in the automotive aftermarket. GAAS is set for Wednesday and Thursday, May 6 and 7, at the Hyatt Regency O’Hare near Chicago.

Bassforms appointed new representative firms to cover the United States for its fiberglass enclosures. The firms are David Lee Marketing, End Result, RDS Sales and Marketing, Dynamic Marketing, J&S Marketing, Preferred Marketing and KLM Marketing. Bassforms, Newport Beach, CA; 877/4-NICE-BOX.

National Sprint Car Hall of Fame member Emmett Hahn will be the grand marshall of the 14th Annual Budweiser Oval Nationals, November 6–8, at the Perris Auto Speedway. Hahn is a former champion driver who currently runs the American Sprint Car Series sanctioning body and promotes the well-known Chili Bowl for Midgets every January.

PPG Industries appointed Domenic Brusco senior manager, industry relations, for North America Automotive Refinish. Brusco will be the company’s lead liaison for industry stakeholders, and he will work with industry leaders to identify and seek solutions to business challenges that face the automotive aftermarket industry. Brusco joined PPG in 1988 as a refinish territory manager in Boston, Massachusetts. PPG Industries, Strongsville, OH; 440/572-2800.

Mentoring

By Terry Kohl

The “Mentoring” section of SEMA News collects advice from some of the best mentoring minds in the automotive world on an array of topics of importance to the specialty-equipment industry.

Topic: How do you see the global financial challenges affecting the aftermarket?

The re-tooling of consumer attitudes toward vehicles (fuel economy, environment) combined with the entrepreneurial style of “growth in spite of ourselves” will continue to catch up with operators who don’t recognize trends and run too close to the financial edge. This will result in continued consolidation at the retail, WD and manufacturer levels and may well rewrite the basic dynamics of our businesses.
—Jon Wyly, Vice President e-Commerce and Affiliate Business, Keystone Automotive Operations

Research and development usually suffer during these periods because companies are funding other things, such as payroll, health insurance and taxes. Savvy retailers need to show how the fewest dollars can make the biggest change in existing vehicles. Now is the time to step up direct mailings, open houses and cruise nights in order to compete for our share of ever-tightening budgets.
—John Julis , J & J Marketing

International financial markets have a direct affect on our domestic stock market. Lean, efficiently run companies have the opportunity to survive when managed properly. Seeking new markets for products and services is critical to the success or failure of any provider. Get involved with trade organizations that work hard at identifying and defining emerging international markets.
—Sam Memmolo, President , SRM Marketing Services Inc.

Those companies that are heavily leveraged without access to cash and those companies that have failed to diversify their marketing will suffer the most. Everything will look ugly for a while, and then we will rebloom, with sweeter fruits for our efforts. This process will allow new ideas to prosper in a more open and healthy environment.
—Doug Dwyer, Executive Vice President, Schiefer Media Inc.

There may be some opportunities but, on the whole, consumers are holding on to their money. We’ll get through it, but be prepared for some bumpy roads ahead. On a more positive note, once the economy does pick up, there will be a whole lot of consumers with pent-up desires to modify their vehicles, so the industry should get a good shot in the arm.
—Bill Groak, Account Supervisor, Pacific Communications Group

SEMA News - May 2009

Sign Up Now to Participate in SEMA Show Priority Booth Space Selection

To participate in the 2009 SEMA Show priority booth space selection, agreements and deposits must be received by Friday, May 8.

With the 2009 SEMA Show five months away, more than 400 industry-leading manufacturers have already signed on for the opportunity to connect with buyers, builders, designers and suppliers from around the world.

Exhibitors are encouraged to take advantage of this year’s expanded freight program, providing free drayage to exhibitors with 1,000 lbs. or less of freight that is transported to the Show in their personal vehicles.Questions? Contact ConvExx Show Management at exhibit@convexx.com or call 702/450-7662, ext. 120.

The Return of Ultra-Light Drag Racing for a Good Cause

Racers and onlookers crowd around the finish line in anticipation at the 2008 SEMA Pinewood Drag Race.

The race, held in conjunction with the 2009 SEMA Installation Banquet & Gala Fundraiser, was established last year to raise money for children’s charities Childhelp and Victory Junction Gang Camp. Last year’s derby raised approximately $40,000 for the two charities.

The racetrack was purchased with proceeds from the vehicle exhibits displayed in the light-truck area of the 2008 SEMA Show. The racetrack will replace the two tracks used at last year’s event, which were donated to the charities.

The races will be held prior to the SEMA Installation Banquet & Gala Fundraiser, where the 2009 SEMA Hall of Fame inductees will be announced.

To sponsor a child at the SEMA Pinewood Drag Race, presented by eBay Motors, visit click here. For questions about the Pinewood Drag Races and the SEMA Installation Banquet & Gala Fundraiser, contact Lisa Moreno at 909/396-0289, ext. 105 or lisam@sema.org.

Top 10 New Off-Road/4-Wheel Drive Products

SEMA used a new digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a keyfob and receive product details via printout or e-mail. There were 107 new products entered in the Best New Off-Road/4-Wheel Drive Product category. The following are the top 10. See all of the products entered into the New Products Showcase at www.semadigital.com.

	Auto Meter 25/8-Inch Through-the-Dial LED Gauges, www.autometer.com, 866/248-6356
	Delta Tech Industries HID Jeep/UTV Light Bar www.deltalights.com, 714/577-8028
	Skyjacker Suspensions 2009 Ford F-150 6-Inch Lift www.skyjacker.com, 318/388-0816
	ARB 4x4 Accessories Competition Snatch Block 9000 www.arbusa.com, 866/293-9078
	Rescue Tape Rescue Tape www.rescuetape.com, 877/847-2628
	Drew Technologies DashDAQ www.dashdaq.com, 734/222-5228
	Bulldog Winch 8-Piece 8,000-lb. WLL Rigging Kit www.bulldogwinch.com, 623/581-0121
	Warrior Products Jeep Rear Corner Cover Up With LED www.warriorproducts.com, 888/220-6861
	Daystar Products Synthetic Rope Winch Rollers www.daystarweb.com, 800/595-7659
	Hi-Lift Jack Co. Hi-Lift Adjustable Tube Mount www.hi-lift.com, 812/384-4441

FAST FACTS

	Media veteran Brian Medford was named online content manager for AutoTraderClassics.com. He joins Cox Communications following his employment with Omix-Ada. Medford has managed print and editorial duties for restoration mail-order giants YearOne and Mustangs Unlimited. AutoTrader.com, Atlanta, GA; 888/512-0094.
	Standards Testing Laboratories received the Tire Industry Supplier of the Year Award during the 2009 Tire Technology Expo Gala Dinner in Hamburg, Germany. Standard’s Vice President of Marketing Cheryl Schnuth accepted the award, which recognizes excellence and new endeavors in the field. Standards Testing Laboratories, Massillon, OH; 330/833-8548.
	Century Truck Caps, a division of the Truck Accessory Group (TAG), announced a financial restructuring plan aimed at the growth and stability of the Century brand. TAG Vice President of Sales, Marketing & Business Development Dennis DeLeonard will work with TAG National Marketing Director Joel Ayres and TAG Sales Managers Mike Sanford and John Stethem to extend Century’s distribution. Truck Accessory Group, Milton, PA; 800/326-5337.
	The Kasey Kahne Foundation and the Sonoma (California) Chapter of Speedway Children’s Charities have partnered for a fundraiser where one race fan will win a custom-built chopper at the 2009 Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend at Infineon Raceway, June 19–21. The red-and-white chopper up for raffle was built for Kahne by Orange County Choppers. Kahne will pull the winning raffle ticket in the Wine Country Winner’s Circle at Infineon Raceway on Sunday, June 21 (Father’s Day).

Race car designer Frank Kurtis was the winner of the 2009 Justice Brothers–Shav Glick Award presented at the NASCAR Auto Club 500 at the Auto Club Speedway in Fontana, California. Kurtis’s son Arlen accepted the award. Among his motorsports innovations, Kurtis—founder of Kurtis Kraft—designed the V8 front-wheel-drive Novi Governor Special, which set a track record of 133.944 mph at Indy in 1946.

HandiGate selected SS Sales & Marketing Inc. as its sales representative for the West Coast. HandiGate is a tailgate ramp system developed by an ATV enthusiast. SS Sales & Marketing Inc., Murrieta, CA; 951/677-3116.

Automotive advertising veteran Max Butler was named marketing vice president of Global Vehicles USA. He joins Global Vehicles following 17 years of Saturn marketing for three advertising agencies in Atlanta. Global Vehicles USA is the distributor for Indian automaker Mahindra & Mahindra. Global Vehicles USA, Alpharetta, GA; 770/753-4441.

Several automobile manufacturers and suppliers have formed the GENIVI Alliance, a nonprofit organization committed to driving the development and broad adoption of an open source in-vehicle infotainment (IVI) reference platform. The founding members include BMW Group, Delphi, General Motors Corp., Intel, Magneti Marelli, PSA Peugeot Citroën, Visteon Corp. and Wind River. Alliance members are collaborating to create a shared GENIVI platform to accelerate the pace at which automakers can deliver new solutions.

Mickey Thompson Performance Tires & Wheels is a sponsor of the ORSCA Outlaw 10.5 Racing Class. Mickey Thompson’s Buy Now bonus program will award $5,000 to the 2009 Outlaw 10.5 Class championship team for using Mickey Thompson racing tires and displaying the Buy Now program decal on its vehicles. Mickey Thompson Performance Tires & Wheels, Stow, OH; 330/928-9092.

The website for the Global Automotive Aftermarket Symposium (GAAS) was redesigned to include improved attendee features, such as a speaker spotlight section, multimedia page and a direct link to register for hotel accommodations. The GAAS is an educational industry conference for senior-level executives and is supported by several automotive trade associations, including SEMA. The net proceeds from the event help fund scholarships for students planning for careers in the automotive aftermarket. GAAS is set for Wednesday and Thursday, May 6 and 7, at the Hyatt Regency O’Hare near Chicago.

Bassforms appointed new representative firms to cover the United States for its fiberglass enclosures. The firms are David Lee Marketing, End Result, RDS Sales and Marketing, Dynamic Marketing, J&S Marketing, Preferred Marketing and KLM Marketing. Bassforms, Newport Beach, CA; 877/4-NICE-BOX.

National Sprint Car Hall of Fame member Emmett Hahn will be the grand marshall of the 14th Annual Budweiser Oval Nationals, November 6–8, at the Perris Auto Speedway. Hahn is a former champion driver who currently runs the American Sprint Car Series sanctioning body and promotes the well-known Chili Bowl for Midgets every January.

PPG Industries appointed Domenic Brusco senior manager, industry relations, for North America Automotive Refinish. Brusco will be the company’s lead liaison for industry stakeholders, and he will work with industry leaders to identify and seek solutions to business challenges that face the automotive aftermarket industry. Brusco joined PPG in 1988 as a refinish territory manager in Boston, Massachusetts. PPG Industries, Strongsville, OH; 440/572-2800.

Mentoring

By Terry Kohl

The “Mentoring” section of SEMA News collects advice from some of the best mentoring minds in the automotive world on an array of topics of importance to the specialty-equipment industry.

Topic: How do you see the global financial challenges affecting the aftermarket?

The re-tooling of consumer attitudes toward vehicles (fuel economy, environment) combined with the entrepreneurial style of “growth in spite of ourselves” will continue to catch up with operators who don’t recognize trends and run too close to the financial edge. This will result in continued consolidation at the retail, WD and manufacturer levels and may well rewrite the basic dynamics of our businesses.
—Jon Wyly, Vice President e-Commerce and Affiliate Business, Keystone Automotive Operations

Research and development usually suffer during these periods because companies are funding other things, such as payroll, health insurance and taxes. Savvy retailers need to show how the fewest dollars can make the biggest change in existing vehicles. Now is the time to step up direct mailings, open houses and cruise nights in order to compete for our share of ever-tightening budgets.
—John Julis , J & J Marketing

International financial markets have a direct affect on our domestic stock market. Lean, efficiently run companies have the opportunity to survive when managed properly. Seeking new markets for products and services is critical to the success or failure of any provider. Get involved with trade organizations that work hard at identifying and defining emerging international markets.
—Sam Memmolo, President , SRM Marketing Services Inc.

Those companies that are heavily leveraged without access to cash and those companies that have failed to diversify their marketing will suffer the most. Everything will look ugly for a while, and then we will rebloom, with sweeter fruits for our efforts. This process will allow new ideas to prosper in a more open and healthy environment.
—Doug Dwyer, Executive Vice President, Schiefer Media Inc.

There may be some opportunities but, on the whole, consumers are holding on to their money. We’ll get through it, but be prepared for some bumpy roads ahead. On a more positive note, once the economy does pick up, there will be a whole lot of consumers with pent-up desires to modify their vehicles, so the industry should get a good shot in the arm.
—Bill Groak, Account Supervisor, Pacific Communications Group