The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. The report is available for manufacturers, WDs and retailers. October 2009 is the most recent report where you'll find data on sales projections, quick ratio, inventory turns, sales per employee, research and development, factory overhead, selling and administrative expense and more.

Following is just a small sample of the complete information available to program participants:

Manufacturer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, manufacturers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. Forty-one percent forecasted sales to be flat with one year ago, 37.3% forecasted sales to be up, and 21.7% forecasted sales to be down.

Of the manufacturers that forecasted sales to be up, the average increase was 13.9%. Of the manufacturers that forecasted sales to be down, the average decrease was 18.7%. (Responses are a three-month rolling average, based on 437 manufacturers).

Manufacturers Sourcing Products Outside the United States:
Q: How many products are manufactured outside the United States?
A: 43.6% of sales for August, September and October were from products manufactured outside the United States. That is the highest percentage reported since the SEMA Financial Benchmarking survey started in January 2009.

Manufacturer Spending on Advertising & Marketing:
Q: How much was spent on advertising and marketing, excluding salaries?
A: An average of 8.9% of gross sales on advertising and marketing in August, September and October.


Distributor Sales Outlook

In the most recent SEMA Financial Benchmarking survey, distributors were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 40.6% forecasted sales to be flat with one year ago, 29.7% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the distributors that forecasted sales to be up, the average increase was 15.6%.

Of the distributors that forecasted sales to be down, the average decrease was 21.4%. (Responses are a three-month rolling average, based on 359 participating distributors.)

Distributor Sales - Top Three Business Types:
Q: What business types were on the sales lists?
A: The top three businesses in August, September and October were:
Installers: 14.8%
Retailer (Jobber): 13.8%
Repair Services: 12.5%

Distributor Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 4.7 times (rolling average of the August, September and October responses).

Retailer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, retailers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 44.2% forecasted sales to be flat with one year ago, 26.1% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the retailers that forecasted sales to be up, the average increase was 14.7%. Of the retailers that forecasted sales to be down, the average decrease was 24.2%.

Retail Sales by Market Segment:
Q: What percentage of sales come from the various market segments?
A: Distribution of retail sales by market segment, October 2009:

Truck, SUV	54.2%
Exterior Accessories	42.7%
General Automotive Repair	38.5%
Wheels and Tires	38.5%
Interior Accessories	37.5%
Restoration	33.3%
Street High Performance	28.1%
Restyling	21.9%
Mobile Electronics	19.8%
Racing/Engine Parts	19.8%
Off-Road	18.8%
Auto Dealership	16.7%
Car Care Products	15.6%
Collision Repair	13.5%
Tools and Equipment	13.5%
Motorcycle	8.3%
Other	12.5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Equals more than 100% because multiple responses possible.

Retailer Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 5.3 times (rolling average of the August, September and October responses).

Want to get the entire report for your business category (manufacturer, WD or retailer)?

Simply sign up for the FREE and COMPLETELY CONFIDENTIAL SEMA Financial Benchmarking program, administered by Hedges & Company, by clicking on the appropriate link below:

Manufacturers
Distributors
Retailers

Participants automatically get the report by e-mail as soon as its released. Non-participating SEMA members can download the report from www.sema.org one month after it's released at no charge. Non-participating non-SEMA members can download the report from sema.org one month after it's released for $99.99.

For all your market research needs, visit www.sema.org/research.

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. The report is available for manufacturers, WDs and retailers. October 2009 is the most recent report where you'll find data on sales projections, quick ratio, inventory turns, sales per employee, research and development, factory overhead, selling and administrative expense and more.

Following is just a small sample of the complete information available to program participants:

Manufacturer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, manufacturers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. Forty-one percent forecasted sales to be flat with one year ago, 37.3% forecasted sales to be up, and 21.7% forecasted sales to be down.

Of the manufacturers that forecasted sales to be up, the average increase was 13.9%. Of the manufacturers that forecasted sales to be down, the average decrease was 18.7%. (Responses are a three-month rolling average, based on 437 manufacturers).

Manufacturers Sourcing Products Outside the United States:
Q: How many products are manufactured outside the United States?
A: 43.6% of sales for August, September and October were from products manufactured outside the United States. That is the highest percentage reported since the SEMA Financial Benchmarking survey started in January 2009.

Manufacturer Spending on Advertising & Marketing:
Q: How much was spent on advertising and marketing, excluding salaries?
A: An average of 8.9% of gross sales on advertising and marketing in August, September and October.


Distributor Sales Outlook

In the most recent SEMA Financial Benchmarking survey, distributors were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 40.6% forecasted sales to be flat with one year ago, 29.7% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the distributors that forecasted sales to be up, the average increase was 15.6%.

Of the distributors that forecasted sales to be down, the average decrease was 21.4%. (Responses are a three-month rolling average, based on 359 participating distributors.)

Distributor Sales - Top Three Business Types:
Q: What business types were on the sales lists?
A: The top three businesses in August, September and October were:
Installers: 14.8%
Retailer (Jobber): 13.8%
Repair Services: 12.5%

Distributor Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 4.7 times (rolling average of the August, September and October responses).

Retailer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, retailers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 44.2% forecasted sales to be flat with one year ago, 26.1% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the retailers that forecasted sales to be up, the average increase was 14.7%. Of the retailers that forecasted sales to be down, the average decrease was 24.2%.

Retail Sales by Market Segment:
Q: What percentage of sales come from the various market segments?
A: Distribution of retail sales by market segment, October 2009:

Truck, SUV	54.2%
Exterior Accessories	42.7%
General Automotive Repair	38.5%
Wheels and Tires	38.5%
Interior Accessories	37.5%
Restoration	33.3%
Street High Performance	28.1%
Restyling	21.9%
Mobile Electronics	19.8%
Racing/Engine Parts	19.8%
Off-Road	18.8%
Auto Dealership	16.7%
Car Care Products	15.6%
Collision Repair	13.5%
Tools and Equipment	13.5%
Motorcycle	8.3%
Other	12.5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Equals more than 100% because multiple responses possible.

Retailer Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 5.3 times (rolling average of the August, September and October responses).

Want to get the entire report for your business category (manufacturer, WD or retailer)?

Simply sign up for the FREE and COMPLETELY CONFIDENTIAL SEMA Financial Benchmarking program, administered by Hedges & Company, by clicking on the appropriate link below:

Manufacturers
Distributors
Retailers

Participants automatically get the report by e-mail as soon as its released. Non-participating SEMA members can download the report from www.sema.org one month after it's released at no charge. Non-participating non-SEMA members can download the report from sema.org one month after it's released for $99.99.

For all your market research needs, visit www.sema.org/research.

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. The report is available for manufacturers, WDs and retailers. October 2009 is the most recent report where you'll find data on sales projections, quick ratio, inventory turns, sales per employee, research and development, factory overhead, selling and administrative expense and more.

Following is just a small sample of the complete information available to program participants:

Manufacturer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, manufacturers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. Forty-one percent forecasted sales to be flat with one year ago, 37.3% forecasted sales to be up, and 21.7% forecasted sales to be down.

Of the manufacturers that forecasted sales to be up, the average increase was 13.9%. Of the manufacturers that forecasted sales to be down, the average decrease was 18.7%. (Responses are a three-month rolling average, based on 437 manufacturers).

Manufacturers Sourcing Products Outside the United States:
Q: How many products are manufactured outside the United States?
A: 43.6% of sales for August, September and October were from products manufactured outside the United States. That is the highest percentage reported since the SEMA Financial Benchmarking survey started in January 2009.

Manufacturer Spending on Advertising & Marketing:
Q: How much was spent on advertising and marketing, excluding salaries?
A: An average of 8.9% of gross sales on advertising and marketing in August, September and October.


Distributor Sales Outlook

In the most recent SEMA Financial Benchmarking survey, distributors were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 40.6% forecasted sales to be flat with one year ago, 29.7% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the distributors that forecasted sales to be up, the average increase was 15.6%.

Of the distributors that forecasted sales to be down, the average decrease was 21.4%. (Responses are a three-month rolling average, based on 359 participating distributors.)

Distributor Sales - Top Three Business Types:
Q: What business types were on the sales lists?
A: The top three businesses in August, September and October were:
Installers: 14.8%
Retailer (Jobber): 13.8%
Repair Services: 12.5%

Distributor Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 4.7 times (rolling average of the August, September and October responses).

Retailer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, retailers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 44.2% forecasted sales to be flat with one year ago, 26.1% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the retailers that forecasted sales to be up, the average increase was 14.7%. Of the retailers that forecasted sales to be down, the average decrease was 24.2%.

Retail Sales by Market Segment:
Q: What percentage of sales come from the various market segments?
A: Distribution of retail sales by market segment, October 2009:

Truck, SUV	54.2%
Exterior Accessories	42.7%
General Automotive Repair	38.5%
Wheels and Tires	38.5%
Interior Accessories	37.5%
Restoration	33.3%
Street High Performance	28.1%
Restyling	21.9%
Mobile Electronics	19.8%
Racing/Engine Parts	19.8%
Off-Road	18.8%
Auto Dealership	16.7%
Car Care Products	15.6%
Collision Repair	13.5%
Tools and Equipment	13.5%
Motorcycle	8.3%
Other	12.5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Equals more than 100% because multiple responses possible.

Retailer Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 5.3 times (rolling average of the August, September and October responses).

Want to get the entire report for your business category (manufacturer, WD or retailer)?

Simply sign up for the FREE and COMPLETELY CONFIDENTIAL SEMA Financial Benchmarking program, administered by Hedges & Company, by clicking on the appropriate link below:

Manufacturers
Distributors
Retailers

Participants automatically get the report by e-mail as soon as its released. Non-participating SEMA members can download the report from www.sema.org one month after it's released at no charge. Non-participating non-SEMA members can download the report from sema.org one month after it's released for $99.99.

For all your market research needs, visit www.sema.org/research.

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. The report is available for manufacturers, WDs and retailers. October 2009 is the most recent report where you'll find data on sales projections, quick ratio, inventory turns, sales per employee, research and development, factory overhead, selling and administrative expense and more.

Following is just a small sample of the complete information available to program participants:

Manufacturer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, manufacturers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. Forty-one percent forecasted sales to be flat with one year ago, 37.3% forecasted sales to be up, and 21.7% forecasted sales to be down.

Of the manufacturers that forecasted sales to be up, the average increase was 13.9%. Of the manufacturers that forecasted sales to be down, the average decrease was 18.7%. (Responses are a three-month rolling average, based on 437 manufacturers).

Manufacturers Sourcing Products Outside the United States:
Q: How many products are manufactured outside the United States?
A: 43.6% of sales for August, September and October were from products manufactured outside the United States. That is the highest percentage reported since the SEMA Financial Benchmarking survey started in January 2009.

Manufacturer Spending on Advertising & Marketing:
Q: How much was spent on advertising and marketing, excluding salaries?
A: An average of 8.9% of gross sales on advertising and marketing in August, September and October.


Distributor Sales Outlook

In the most recent SEMA Financial Benchmarking survey, distributors were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 40.6% forecasted sales to be flat with one year ago, 29.7% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the distributors that forecasted sales to be up, the average increase was 15.6%.

Of the distributors that forecasted sales to be down, the average decrease was 21.4%. (Responses are a three-month rolling average, based on 359 participating distributors.)

Distributor Sales - Top Three Business Types:
Q: What business types were on the sales lists?
A: The top three businesses in August, September and October were:
Installers: 14.8%
Retailer (Jobber): 13.8%
Repair Services: 12.5%

Distributor Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 4.7 times (rolling average of the August, September and October responses).

Retailer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, retailers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 44.2% forecasted sales to be flat with one year ago, 26.1% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the retailers that forecasted sales to be up, the average increase was 14.7%. Of the retailers that forecasted sales to be down, the average decrease was 24.2%.

Retail Sales by Market Segment:
Q: What percentage of sales come from the various market segments?
A: Distribution of retail sales by market segment, October 2009:

Truck, SUV	54.2%
Exterior Accessories	42.7%
General Automotive Repair	38.5%
Wheels and Tires	38.5%
Interior Accessories	37.5%
Restoration	33.3%
Street High Performance	28.1%
Restyling	21.9%
Mobile Electronics	19.8%
Racing/Engine Parts	19.8%
Off-Road	18.8%
Auto Dealership	16.7%
Car Care Products	15.6%
Collision Repair	13.5%
Tools and Equipment	13.5%
Motorcycle	8.3%
Other	12.5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Equals more than 100% because multiple responses possible.

Retailer Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 5.3 times (rolling average of the August, September and October responses).

Want to get the entire report for your business category (manufacturer, WD or retailer)?

Simply sign up for the FREE and COMPLETELY CONFIDENTIAL SEMA Financial Benchmarking program, administered by Hedges & Company, by clicking on the appropriate link below:

Manufacturers
Distributors
Retailers

Participants automatically get the report by e-mail as soon as its released. Non-participating SEMA members can download the report from www.sema.org one month after it's released at no charge. Non-participating non-SEMA members can download the report from sema.org one month after it's released for $99.99.

For all your market research needs, visit www.sema.org/research.

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. The report is available for manufacturers, WDs and retailers. October 2009 is the most recent report where you'll find data on sales projections, quick ratio, inventory turns, sales per employee, research and development, factory overhead, selling and administrative expense and more.

Following is just a small sample of the complete information available to program participants:

Manufacturer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, manufacturers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. Forty-one percent forecasted sales to be flat with one year ago, 37.3% forecasted sales to be up, and 21.7% forecasted sales to be down.

Of the manufacturers that forecasted sales to be up, the average increase was 13.9%. Of the manufacturers that forecasted sales to be down, the average decrease was 18.7%. (Responses are a three-month rolling average, based on 437 manufacturers).

Manufacturers Sourcing Products Outside the United States:
Q: How many products are manufactured outside the United States?
A: 43.6% of sales for August, September and October were from products manufactured outside the United States. That is the highest percentage reported since the SEMA Financial Benchmarking survey started in January 2009.

Manufacturer Spending on Advertising & Marketing:
Q: How much was spent on advertising and marketing, excluding salaries?
A: An average of 8.9% of gross sales on advertising and marketing in August, September and October.


Distributor Sales Outlook

In the most recent SEMA Financial Benchmarking survey, distributors were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 40.6% forecasted sales to be flat with one year ago, 29.7% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the distributors that forecasted sales to be up, the average increase was 15.6%.

Of the distributors that forecasted sales to be down, the average decrease was 21.4%. (Responses are a three-month rolling average, based on 359 participating distributors.)

Distributor Sales - Top Three Business Types:
Q: What business types were on the sales lists?
A: The top three businesses in August, September and October were:
Installers: 14.8%
Retailer (Jobber): 13.8%
Repair Services: 12.5%

Distributor Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 4.7 times (rolling average of the August, September and October responses).

Retailer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, retailers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 44.2% forecasted sales to be flat with one year ago, 26.1% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the retailers that forecasted sales to be up, the average increase was 14.7%. Of the retailers that forecasted sales to be down, the average decrease was 24.2%.

Retail Sales by Market Segment:
Q: What percentage of sales come from the various market segments?
A: Distribution of retail sales by market segment, October 2009:

Truck, SUV	54.2%
Exterior Accessories	42.7%
General Automotive Repair	38.5%
Wheels and Tires	38.5%
Interior Accessories	37.5%
Restoration	33.3%
Street High Performance	28.1%
Restyling	21.9%
Mobile Electronics	19.8%
Racing/Engine Parts	19.8%
Off-Road	18.8%
Auto Dealership	16.7%
Car Care Products	15.6%
Collision Repair	13.5%
Tools and Equipment	13.5%
Motorcycle	8.3%
Other	12.5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Equals more than 100% because multiple responses possible.

Retailer Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 5.3 times (rolling average of the August, September and October responses).

Want to get the entire report for your business category (manufacturer, WD or retailer)?

Simply sign up for the FREE and COMPLETELY CONFIDENTIAL SEMA Financial Benchmarking program, administered by Hedges & Company, by clicking on the appropriate link below:

Manufacturers
Distributors
Retailers

Participants automatically get the report by e-mail as soon as its released. Non-participating SEMA members can download the report from www.sema.org one month after it's released at no charge. Non-participating non-SEMA members can download the report from sema.org one month after it's released for $99.99.

For all your market research needs, visit www.sema.org/research.

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. The report is available for manufacturers, WDs and retailers. October 2009 is the most recent report where you'll find data on sales projections, quick ratio, inventory turns, sales per employee, research and development, factory overhead, selling and administrative expense and more.

Following is just a small sample of the complete information available to program participants:

Manufacturer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, manufacturers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. Forty-one percent forecasted sales to be flat with one year ago, 37.3% forecasted sales to be up, and 21.7% forecasted sales to be down.

Of the manufacturers that forecasted sales to be up, the average increase was 13.9%. Of the manufacturers that forecasted sales to be down, the average decrease was 18.7%. (Responses are a three-month rolling average, based on 437 manufacturers).

Manufacturers Sourcing Products Outside the United States:
Q: How many products are manufactured outside the United States?
A: 43.6% of sales for August, September and October were from products manufactured outside the United States. That is the highest percentage reported since the SEMA Financial Benchmarking survey started in January 2009.

Manufacturer Spending on Advertising & Marketing:
Q: How much was spent on advertising and marketing, excluding salaries?
A: An average of 8.9% of gross sales on advertising and marketing in August, September and October.


Distributor Sales Outlook

In the most recent SEMA Financial Benchmarking survey, distributors were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 40.6% forecasted sales to be flat with one year ago, 29.7% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the distributors that forecasted sales to be up, the average increase was 15.6%.

Of the distributors that forecasted sales to be down, the average decrease was 21.4%. (Responses are a three-month rolling average, based on 359 participating distributors.)

Distributor Sales - Top Three Business Types:
Q: What business types were on the sales lists?
A: The top three businesses in August, September and October were:
Installers: 14.8%
Retailer (Jobber): 13.8%
Repair Services: 12.5%

Distributor Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 4.7 times (rolling average of the August, September and October responses).

Retailer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, retailers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 44.2% forecasted sales to be flat with one year ago, 26.1% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the retailers that forecasted sales to be up, the average increase was 14.7%. Of the retailers that forecasted sales to be down, the average decrease was 24.2%.

Retail Sales by Market Segment:
Q: What percentage of sales come from the various market segments?
A: Distribution of retail sales by market segment, October 2009:

Truck, SUV	54.2%
Exterior Accessories	42.7%
General Automotive Repair	38.5%
Wheels and Tires	38.5%
Interior Accessories	37.5%
Restoration	33.3%
Street High Performance	28.1%
Restyling	21.9%
Mobile Electronics	19.8%
Racing/Engine Parts	19.8%
Off-Road	18.8%
Auto Dealership	16.7%
Car Care Products	15.6%
Collision Repair	13.5%
Tools and Equipment	13.5%
Motorcycle	8.3%
Other	12.5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Equals more than 100% because multiple responses possible.

Retailer Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 5.3 times (rolling average of the August, September and October responses).

Want to get the entire report for your business category (manufacturer, WD or retailer)?

Simply sign up for the FREE and COMPLETELY CONFIDENTIAL SEMA Financial Benchmarking program, administered by Hedges & Company, by clicking on the appropriate link below:

Manufacturers
Distributors
Retailers

Participants automatically get the report by e-mail as soon as its released. Non-participating SEMA members can download the report from www.sema.org one month after it's released at no charge. Non-participating non-SEMA members can download the report from sema.org one month after it's released for $99.99.

For all your market research needs, visit www.sema.org/research.

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. The report is available for manufacturers, WDs and retailers. October 2009 is the most recent report where you'll find data on sales projections, quick ratio, inventory turns, sales per employee, research and development, factory overhead, selling and administrative expense and more.

Following is just a small sample of the complete information available to program participants:

Manufacturer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, manufacturers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. Forty-one percent forecasted sales to be flat with one year ago, 37.3% forecasted sales to be up, and 21.7% forecasted sales to be down.

Of the manufacturers that forecasted sales to be up, the average increase was 13.9%. Of the manufacturers that forecasted sales to be down, the average decrease was 18.7%. (Responses are a three-month rolling average, based on 437 manufacturers).

Manufacturers Sourcing Products Outside the United States:
Q: How many products are manufactured outside the United States?
A: 43.6% of sales for August, September and October were from products manufactured outside the United States. That is the highest percentage reported since the SEMA Financial Benchmarking survey started in January 2009.

Manufacturer Spending on Advertising & Marketing:
Q: How much was spent on advertising and marketing, excluding salaries?
A: An average of 8.9% of gross sales on advertising and marketing in August, September and October.


Distributor Sales Outlook

In the most recent SEMA Financial Benchmarking survey, distributors were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 40.6% forecasted sales to be flat with one year ago, 29.7% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the distributors that forecasted sales to be up, the average increase was 15.6%.

Of the distributors that forecasted sales to be down, the average decrease was 21.4%. (Responses are a three-month rolling average, based on 359 participating distributors.)

Distributor Sales - Top Three Business Types:
Q: What business types were on the sales lists?
A: The top three businesses in August, September and October were:
Installers: 14.8%
Retailer (Jobber): 13.8%
Repair Services: 12.5%

Distributor Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 4.7 times (rolling average of the August, September and October responses).

Retailer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, retailers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 44.2% forecasted sales to be flat with one year ago, 26.1% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the retailers that forecasted sales to be up, the average increase was 14.7%. Of the retailers that forecasted sales to be down, the average decrease was 24.2%.

Retail Sales by Market Segment:
Q: What percentage of sales come from the various market segments?
A: Distribution of retail sales by market segment, October 2009:

Truck, SUV	54.2%
Exterior Accessories	42.7%
General Automotive Repair	38.5%
Wheels and Tires	38.5%
Interior Accessories	37.5%
Restoration	33.3%
Street High Performance	28.1%
Restyling	21.9%
Mobile Electronics	19.8%
Racing/Engine Parts	19.8%
Off-Road	18.8%
Auto Dealership	16.7%
Car Care Products	15.6%
Collision Repair	13.5%
Tools and Equipment	13.5%
Motorcycle	8.3%
Other	12.5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Equals more than 100% because multiple responses possible.

Retailer Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 5.3 times (rolling average of the August, September and October responses).

Want to get the entire report for your business category (manufacturer, WD or retailer)?

Simply sign up for the FREE and COMPLETELY CONFIDENTIAL SEMA Financial Benchmarking program, administered by Hedges & Company, by clicking on the appropriate link below:

Manufacturers
Distributors
Retailers

Participants automatically get the report by e-mail as soon as its released. Non-participating SEMA members can download the report from www.sema.org one month after it's released at no charge. Non-participating non-SEMA members can download the report from sema.org one month after it's released for $99.99.

For all your market research needs, visit www.sema.org/research.

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. The report is available for manufacturers, WDs and retailers. October 2009 is the most recent report where you'll find data on sales projections, quick ratio, inventory turns, sales per employee, research and development, factory overhead, selling and administrative expense and more.

Following is just a small sample of the complete information available to program participants:

Manufacturer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, manufacturers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. Forty-one percent forecasted sales to be flat with one year ago, 37.3% forecasted sales to be up, and 21.7% forecasted sales to be down.

Of the manufacturers that forecasted sales to be up, the average increase was 13.9%. Of the manufacturers that forecasted sales to be down, the average decrease was 18.7%. (Responses are a three-month rolling average, based on 437 manufacturers).

Manufacturers Sourcing Products Outside the United States:
Q: How many products are manufactured outside the United States?
A: 43.6% of sales for August, September and October were from products manufactured outside the United States. That is the highest percentage reported since the SEMA Financial Benchmarking survey started in January 2009.

Manufacturer Spending on Advertising & Marketing:
Q: How much was spent on advertising and marketing, excluding salaries?
A: An average of 8.9% of gross sales on advertising and marketing in August, September and October.


Distributor Sales Outlook

In the most recent SEMA Financial Benchmarking survey, distributors were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 40.6% forecasted sales to be flat with one year ago, 29.7% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the distributors that forecasted sales to be up, the average increase was 15.6%.

Of the distributors that forecasted sales to be down, the average decrease was 21.4%. (Responses are a three-month rolling average, based on 359 participating distributors.)

Distributor Sales - Top Three Business Types:
Q: What business types were on the sales lists?
A: The top three businesses in August, September and October were:
Installers: 14.8%
Retailer (Jobber): 13.8%
Repair Services: 12.5%

Distributor Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 4.7 times (rolling average of the August, September and October responses).

Retailer Sales Outlook

In the October 2009 SEMA Financial Benchmarking survey, retailers were asked for their sales outlook for December 2009, January 2010 and February 2010 vs. one year ago. 44.2% forecasted sales to be flat with one year ago, 26.1% forecasted sales to be up and 29.7% forecasted sales to be down.

Of the retailers that forecasted sales to be up, the average increase was 14.7%. Of the retailers that forecasted sales to be down, the average decrease was 24.2%.

Retail Sales by Market Segment:
Q: What percentage of sales come from the various market segments?
A: Distribution of retail sales by market segment, October 2009:

Truck, SUV	54.2%
Exterior Accessories	42.7%
General Automotive Repair	38.5%
Wheels and Tires	38.5%
Interior Accessories	37.5%
Restoration	33.3%
Street High Performance	28.1%
Restyling	21.9%
Mobile Electronics	19.8%
Racing/Engine Parts	19.8%
Off-Road	18.8%
Auto Dealership	16.7%
Car Care Products	15.6%
Collision Repair	13.5%
Tools and Equipment	13.5%
Motorcycle	8.3%
Other	12.5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Equals more than 100% because multiple responses possible.

Retailer Inventory Turns:
Q: How many times was inventory turned in the past 12 months?
A: 5.3 times (rolling average of the August, September and October responses).

Want to get the entire report for your business category (manufacturer, WD or retailer)?

Simply sign up for the FREE and COMPLETELY CONFIDENTIAL SEMA Financial Benchmarking program, administered by Hedges & Company, by clicking on the appropriate link below:

Manufacturers
Distributors
Retailers

Participants automatically get the report by e-mail as soon as its released. Non-participating SEMA members can download the report from www.sema.org one month after it's released at no charge. Non-participating non-SEMA members can download the report from sema.org one month after it's released for $99.99.

For all your market research needs, visit www.sema.org/research.

Past president of the Sports Car Club of America (SCCA) Nick Craw will serve as the Grand Marshal of the 25th Anniversary Spec Racer Ford Celebration event weekend April 9–11, at Road Atlanta. Craw served as SCCA president for 17 years. Currently, Craw serves the motorsports community as the head of the Automobile Competition Club of the United States (ACCUS) representing American racing interests on the international scene. For more information on the 25th Anniversary Celebration Event, visit www.srf25.com.

Edelbrock and the Center for Learning Unlimited have once again teamed up in support of helping children with learning disabilities to present the 5th Annual Rev'ved Up 4 Kidz VIP gala charity auction and car show, April 24–25. The weekend kicks off with a gala dinner and charity auction on Saturday evening at “Vic’s Garage” hosted by event organizer Christi Edelbrock. Sunday, Edelbrock hosts the Rev'ved Up 4 Kidz Car Show where all makes and models are welcome. Interested participants can pre-register at www.revvedup4kidz.com. Cost for car entry participation is $40 (advance) or $45 (day of show). A special VIP area is also available in front of the main stage for a $100 entry fee. Show hours are 10:00 a.m.–3:00 p.m., and space is limited. Spectator entry is free, however, $5 donations will be accepted and appreciated. Vendor space is available and vendors are welcomed.

Meyer Distributing added a new cross dock in Nashville that will act as a key location for the company’s distribution network. Meyer will provide route delivery to the Nashville metro area, Clarksville, Columbia and greater Tennessee from the new location.

The Association of Diesel Specialists Guadalajara regional event is set for May 19–23, at the Camino Real Hotel in Guadalajara, Jalisco, Mexico. The event showcases technical training courses and new technologies regarding fuel-injection systems. Attendees will also have the chance to explore the packed exhibit hall for the latest products and resources available to them. For more information, contact Virginia Morett or David Fehling.

Skyjacker is offering a $35 consumer rebate on all Skyjacker HYDRO H7000 Series and NITRO N8000 Series Shocks and Leveling kits. Unlike similar promotions, the rebate does not require the dealer to fill out any paperwork. Dealers simply sell the product, and the consumer and Skyjacker handle the rebate portion of the transaction. Skyjacker is running full-color ads in many of the nationwide off-road magazines and online sites to steer consumers into your shop for this rebate. The promotion runs from March 1–May 31. For more information, visit www.skyjacker.com/shockrebate.

Continental Tire North America announced a name change that better reflects the growth of the tire maker in both North and South America. Previously known as Continental Tire North America, the new name for the passenger and light-truck and commercial vehicle tire divisions in the region is now Continental Tire the Americas LLC. One of the key actions in 2009 that led to the decision to modify the name was the acquisition of a leading passenger, light-truck and commercial tire company in Latin America, Compañia Ecuatoriana del Caucho S.A. (ERCO).

RCH Designs announced the opening of its “Studio Garage,” a white room that is 25-ft. long and 35-ft. wide with a custom silk ceiling baffle. The studio has lighting options for video and still photography. The studio currently offers the use of basic tools and machinery (air compressor and air tools, work bench, cordless power tools, wrenches, sockets, etc). More information is available from RCH Designs.

Fear This Inc., a non-profit organization that provides safe-driver education to teens, has incorporated five exercises in its program that teach drivers to think and react quickly. Based on the Emergency Vehicle Operation Course (EVOC) undergone at all levels of law enforcement, Fear This Inc., founded by Woodrow Gaines, employs the Teen Vehicle Operation Course taught by peace officers and certified EVOC instructors. For more information, visit www.fearthis4life.org.

Know someone who has moved on? Moved up? Let us know. Send releases for "Movers & Shakers" to editors@sema.org.

Following are dates and locations for several upcoming SEMA-sponsored shows and activities. Click on an item for more details.