Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

	Meet with China's specialty-equipment buyers in this exclusive SEMA event at the CIAPE show in September.

Participate in the September 23–26 SEMA CIAPE China Business Development Conference and assess the market for your products through a series of meetings with key players in China.

One low rate includes a turnkey program that features:

• Up to a dozen pre-scheduled meetings with vetted buyers
• Premium hotel accommodations
• Private meeting space
• Meals
• Networking events

Aftermarket products that enhance performance, appearance or comfort are considered niche-market products in China. But in a country in which light-vehicle sales grew by 48% in 2009 to 12.96 million units—according to J.D. Power and Associates—and which is forecasted to grow close to 10% for the next decade, even a niche can be significant.

More information is available at www.sema.org/china or by contacting Linda Spencer at lindas@sema.org.

	Meet with China's specialty-equipment buyers in this exclusive SEMA event at the CIAPE show in September.

Participate in the September 23–26 SEMA CIAPE China Business Development Conference and assess the market for your products through a series of meetings with key players in China.

One low rate includes a turnkey program that features:

• Up to a dozen pre-scheduled meetings with vetted buyers
• Premium hotel accommodations
• Private meeting space
• Meals
• Networking events

Aftermarket products that enhance performance, appearance or comfort are considered niche-market products in China. But in a country in which light-vehicle sales grew by 48% in 2009 to 12.96 million units—according to J.D. Power and Associates—and which is forecasted to grow close to 10% for the next decade, even a niche can be significant.

More information is available at www.sema.org/china or by contacting Linda Spencer at lindas@sema.org.

	Meet with China's specialty-equipment buyers in this exclusive SEMA event at the CIAPE show in September.

Participate in the September 23–26 SEMA CIAPE China Business Development Conference and assess the market for your products through a series of meetings with key players in China.

One low rate includes a turnkey program that features:

• Up to a dozen pre-scheduled meetings with vetted buyers
• Premium hotel accommodations
• Private meeting space
• Meals
• Networking events

Aftermarket products that enhance performance, appearance or comfort are considered niche-market products in China. But in a country in which light-vehicle sales grew by 48% in 2009 to 12.96 million units—according to J.D. Power and Associates—and which is forecasted to grow close to 10% for the next decade, even a niche can be significant.

More information is available at www.sema.org/china or by contacting Linda Spencer at lindas@sema.org.

	Meet with China's specialty-equipment buyers in this exclusive SEMA event at the CIAPE show in September.

Participate in the September 23–26 SEMA CIAPE China Business Development Conference and assess the market for your products through a series of meetings with key players in China.

One low rate includes a turnkey program that features:

• Up to a dozen pre-scheduled meetings with vetted buyers
• Premium hotel accommodations
• Private meeting space
• Meals
• Networking events

Aftermarket products that enhance performance, appearance or comfort are considered niche-market products in China. But in a country in which light-vehicle sales grew by 48% in 2009 to 12.96 million units—according to J.D. Power and Associates—and which is forecasted to grow close to 10% for the next decade, even a niche can be significant.

More information is available at www.sema.org/china or by contacting Linda Spencer at lindas@sema.org.