Vehicle technologies are accelerating faster than an American Le Mans Series racer exiting a hairpin onto a straightaway. The new watchwords for automotive development include vehicle electrification, hybrids, gas direct injection (GDI), clean diesels and next-generation green performance. For SEMA-member companies, the landscape is erupting with innovation and opportunity. But where is it all going? Where are we now, and where are we headed? We asked these questions and many more when we sat down recently with SEMA Vice President of Vehicle Technology John Waraniak.

Vehicle technologies are accelerating faster than an American Le Mans Series racer exiting a hairpin onto a straightaway. The new watchwords for automotive development include vehicle electrification, hybrids, gas direct injection (GDI), clean diesels and next-generation green performance. For SEMA-member companies, the landscape is erupting with innovation and opportunity. But where is it all going? Where are we now, and where are we headed? We asked these questions and many more when we sat down recently with SEMA Vice President of Vehicle Technology John Waraniak.

Vehicle technologies are accelerating faster than an American Le Mans Series racer exiting a hairpin onto a straightaway. The new watchwords for automotive development include vehicle electrification, hybrids, gas direct injection (GDI), clean diesels and next-generation green performance. For SEMA-member companies, the landscape is erupting with innovation and opportunity. But where is it all going? Where are we now, and where are we headed? We asked these questions and many more when we sat down recently with SEMA Vice President of Vehicle Technology John Waraniak.

Vehicle technologies are accelerating faster than an American Le Mans Series racer exiting a hairpin onto a straightaway. The new watchwords for automotive development include vehicle electrification, hybrids, gas direct injection (GDI), clean diesels and next-generation green performance. For SEMA-member companies, the landscape is erupting with innovation and opportunity. But where is it all going? Where are we now, and where are we headed? We asked these questions and many more when we sat down recently with SEMA Vice President of Vehicle Technology John Waraniak.

Vehicle technologies are accelerating faster than an American Le Mans Series racer exiting a hairpin onto a straightaway. The new watchwords for automotive development include vehicle electrification, hybrids, gas direct injection (GDI), clean diesels and next-generation green performance. For SEMA-member companies, the landscape is erupting with innovation and opportunity. But where is it all going? Where are we now, and where are we headed? We asked these questions and many more when we sat down recently with SEMA Vice President of Vehicle Technology John Waraniak.

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]