Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

The annual October issue of SEMA News is your first look at the new products scheduled to debut at the 2010 SEMA Show. Don’t be left out—submit your product today.

Attention SEMA Exhibitors! Planning to make a big announcement at the 2010 SEMA Show? Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of industry news and introductions planned for the 2010 SEMA Show.

If you are exhibiting at the 2010 SEMA Show, send us your industry announcement and/or new product press release, and we’ll include it in the special SEMA Show Preview section of SEMA News. Releases will be featured in the October issue, which begins arriving in mailboxes during the second week of September.

Please send releases and images (300-dpi JPEG) to SteveC@sema.org by Monday, August 16. Be sure to include any relevant contact information as well as your SEMA Show booth number.

Announcements will be featured on a first-come, first-served basis, and space is limited so get yours in early!

The annual October issue of SEMA News is your first look at the new products scheduled to debut at the 2010 SEMA Show. Don’t be left out—submit your product today.

Attention SEMA Exhibitors! Planning to make a big announcement at the 2010 SEMA Show? Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of industry news and introductions planned for the 2010 SEMA Show.

If you are exhibiting at the 2010 SEMA Show, send us your industry announcement and/or new product press release, and we’ll include it in the special SEMA Show Preview section of SEMA News. Releases will be featured in the October issue, which begins arriving in mailboxes during the second week of September.

Please send releases and images (300-dpi JPEG) to SteveC@sema.org by Monday, August 16. Be sure to include any relevant contact information as well as your SEMA Show booth number.

Announcements will be featured on a first-come, first-served basis, and space is limited so get yours in early!

The annual October issue of SEMA News is your first look at the new products scheduled to debut at the 2010 SEMA Show. Don’t be left out—submit your product today.

Attention SEMA Exhibitors! Planning to make a big announcement at the 2010 SEMA Show? Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of industry news and introductions planned for the 2010 SEMA Show.

If you are exhibiting at the 2010 SEMA Show, send us your industry announcement and/or new product press release, and we’ll include it in the special SEMA Show Preview section of SEMA News. Releases will be featured in the October issue, which begins arriving in mailboxes during the second week of September.

Please send releases and images (300-dpi JPEG) to SteveC@sema.org by Monday, August 16. Be sure to include any relevant contact information as well as your SEMA Show booth number.

Announcements will be featured on a first-come, first-served basis, and space is limited so get yours in early!

The annual October issue of SEMA News is your first look at the new products scheduled to debut at the 2010 SEMA Show. Don’t be left out—submit your product today.

Attention SEMA Exhibitors! Planning to make a big announcement at the 2010 SEMA Show? Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of industry news and introductions planned for the 2010 SEMA Show.

If you are exhibiting at the 2010 SEMA Show, send us your industry announcement and/or new product press release, and we’ll include it in the special SEMA Show Preview section of SEMA News. Releases will be featured in the October issue, which begins arriving in mailboxes during the second week of September.

Please send releases and images (300-dpi JPEG) to SteveC@sema.org by Monday, August 16. Be sure to include any relevant contact information as well as your SEMA Show booth number.

Announcements will be featured on a first-come, first-served basis, and space is limited so get yours in early!

The annual October issue of SEMA News is your first look at the new products scheduled to debut at the 2010 SEMA Show. Don’t be left out—submit your product today.

Attention SEMA Exhibitors! Planning to make a big announcement at the 2010 SEMA Show? Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of industry news and introductions planned for the 2010 SEMA Show.

If you are exhibiting at the 2010 SEMA Show, send us your industry announcement and/or new product press release, and we’ll include it in the special SEMA Show Preview section of SEMA News. Releases will be featured in the October issue, which begins arriving in mailboxes during the second week of September.

Please send releases and images (300-dpi JPEG) to SteveC@sema.org by Monday, August 16. Be sure to include any relevant contact information as well as your SEMA Show booth number.

Announcements will be featured on a first-come, first-served basis, and space is limited so get yours in early!

The annual October issue of SEMA News is your first look at the new products scheduled to debut at the 2010 SEMA Show. Don’t be left out—submit your product today.

Attention SEMA Exhibitors! Planning to make a big announcement at the 2010 SEMA Show? Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of industry news and introductions planned for the 2010 SEMA Show.

If you are exhibiting at the 2010 SEMA Show, send us your industry announcement and/or new product press release, and we’ll include it in the special SEMA Show Preview section of SEMA News. Releases will be featured in the October issue, which begins arriving in mailboxes during the second week of September.

Please send releases and images (300-dpi JPEG) to SteveC@sema.org by Monday, August 16. Be sure to include any relevant contact information as well as your SEMA Show booth number.

Announcements will be featured on a first-come, first-served basis, and space is limited so get yours in early!

The annual October issue of SEMA News is your first look at the new products scheduled to debut at the 2010 SEMA Show. Don’t be left out—submit your product today.

Attention SEMA Exhibitors! Planning to make a big announcement at the 2010 SEMA Show? Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of industry news and introductions planned for the 2010 SEMA Show.

If you are exhibiting at the 2010 SEMA Show, send us your industry announcement and/or new product press release, and we’ll include it in the special SEMA Show Preview section of SEMA News. Releases will be featured in the October issue, which begins arriving in mailboxes during the second week of September.

Please send releases and images (300-dpi JPEG) to SteveC@sema.org by Monday, August 16. Be sure to include any relevant contact information as well as your SEMA Show booth number.

Announcements will be featured on a first-come, first-served basis, and space is limited so get yours in early!