Business Tools

Not Just for Kids Anymore: How Blogging Can Boost Your Business

Rick Calvert
Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.

Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to