Gart Sutton will moderate a free webinar previewing his consultancy group's Powersports Dealer Update Workshops at the 2010 SEMA Show.

Powersports dealers, don't miss the chance to preview unique, high-level training from the industry experts at Gart Sutton and Associates (GSA) (including renown powersports educator, author and president of GSA, Gart Sutton). GSA will present eight workshops dedicated to powersports dealers at the 2010 SEMA Show, November 1–2, at the Renaissance Hotel, covering topics including parts and accessories, finance and insurance, sales, service and dealership management.

Prior to the Show, these same experts will preview their SEMA Show sessions during an exclusive free webinar, Thursday, August 26, 10:00 a.m. (PDT). The “Powersports Dealer Update Preview” will feature workshop speakers, including Steve Jones, a 30-year industry veteran who develops training programs for several major OEMs and conducts in-dealership consulting and training; Mike Brunken, a 20-group moderator, trainer and a lead instructor of the Service Management Development Program; Tony Gonzalez, management development teacher and moderator of the lion's share of 20 Clubs for GSA; and GSA trainer and on-site consultant Steve Dodds, who spent nearly 10 years working in F&I and has helped numerous multi-line and single-line dealers meet and exceed their goals.

Sutton will moderate this FREE webinar.

Powersports Dealer Update Workshops are open to all powersports dealers, include two industry keynote speaker lunches and an additional state-of-the-industry powersports panel discussion that dealers can’t afford to miss.

Click here to register for this exclusive preview of these valuable SEMA Show sessions. Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review the webinar at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.

Rick Calvert will share his insights on using blogs to engage your customer base.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.



Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar entitled “Connect with Customers on Blogs: What You Need to Know” on September 9 at 10:00 a.m. (PDT).

A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events, as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers
• Starting Your Own Blog
• Evolving Your Strategy As You Learn
• Return on Investment

SEMA webinars are free to SEMA members and only $29 for non-members. Click here to register for a look into this unique tool your business can use for valuable promotion and customer engagement (non-members can register here). Unable to tune in at the scheduled time? No problem. Visit www.SEMA.org/events/webinars after the event to download and review at your convenience.

For more information on the SEMA Webinar Program and to view a list of all upcoming SEMA webinars, go to www.SEMA.org/webinars.