SEMA News - September 2010

By Jason Catullo

Make the Most of Your SEMA Show Investment

Boost your SEMA Show experience by utilizing the tips outlined below. Whether it’s your first SEMA Show or your twenty-first, taking advantage of this collection of programs and freebies will have you hitting the Show floor in stride. 

Display Your New Product for Free

SEMA presents a New Products Showcase at the SEMA Show each year exclusively for exhibitors, providing an outstanding opportunity for each one to introduce new products, packaging and merchandising to the industry. All products entered are professionally photographed, and the photos are then made available to media for use in newspapers, magazines, websites and other outlets.

For 2010, the first product entered into the New Products Showcase by each company is free by using the company’s exhibitor password. Additional entries are $75 if entered by October 8. After October 8, entries are $150 each.

For more information, call 909/978-6742 or e-mail SEMAShow@sema.org.

Up to 1,000 lbs. of Freight Delivered to Your Booth for Free

SEMA Show management and Freeman—the company that handles the event design, décor and movement of exhibit materials in and out of the Las Vegas Convention Center—are offering free material handling for qualified exhibitors at the 2010 SEMA Show.

To qualify for the service, a company’s total exhibit freight must weigh 1,000 lbs. or less and must arrive in a privately owned or rental vehicle (car, pickup, minivan, U-Haul, trailer or rig) driven by an employee. Exhibitors check in at the Freeman POV Service Desk at each hand-carry location, and Freeman will unload and deliver the freight to their booths at no charge. Companies that utilize the free service but then ship additional freight to the Show will be charged the on-site material rate for all of the freight shipped.

If the exhibitor’s total exhibit freight exceeds 1,000 lbs., the free service is not available.

For more information, contact the General Service Contractor at 702/579-1700.

Press Material Distribution

Exhibitors may disseminate news material, press releases and press kits through the SEMA Show Media Center. The Media Center serves as a home base for the thousands of editors and reporters who attend the Show. By making news and information available there, exhibitors can maintain a constant flow of company information to media members.

SEMA recommends delivering news materials before Monday, November 1, to ensure that the exhibitors’ items are available for the media when they arrive. The Media Center will be open from 10:00 a.m.–4:00 p.m. on Friday, October 29–Sunday, October 31, and on Monday, November 1, from 7:30 a.m.–5:00 p.m. for the delivery of press materials. SEMA suggests stocking 75 to 100 copies of each release or kit and checking the inventory periodically throughout the week. For more information, e-mail pr@sema.org.

Free Meeting Rooms in Members Lounge

Complimentary conference meeting space is available at the 2010 SEMA Show in the Grand Lobby Mezzanine Members Lounge (near North and Central Halls). The rooms, available exclusively to SEMA, Tire Industry Association and SCRS members, can accommodate up to 10 people for a maximum of one hour. Rooms are not available to non-
exhibiting manufacturers.

Rooms can only be reserved for two non-consecutive one-hour time slots per day and may be reserved in advance or on site based on availability.

For more information, call Tricia Hanisko at 702/450-7662 x247.

Get Your Products on More Show Vehicles

	All products entered into the New Products Showcase are professionally photographed, and the photos are made available to the media.

SEMA Show exhibitors: Generate more buzz for your products by offering them to builders through the Products for Project-Vehicle Builders list. Available now until days prior to the opening of the 2010 SEMA Show, the list—featured each week in SEMA eNews—includes the exhibitors that are offering products to SEMA Show project-vehicle builders. The list is accessed by hundreds of builders looking for the pieces that add extra flair to their builds. To participate, send your company name, contact information, a description of the products you’re offering and the address of a website where the products can be viewed to eNews@sema.org. Be sure the e-mail subject line reads “Products List.” Note: Project-vehicle builders will contact your company directly, so make sure your contact information is accurate.

The latest submissions to the list, open only to 2010 SEMA Show exhibitors, will be included each week in SEMA eNews.

Recruit Manufacturers’ Reps

Each year, the SEMA Show draws manufacturers’ reps from sales agencies across the country. If your company is looking for a manufacturer’s representative to enhance sales and marketing efficiency, don’t miss this opportunity to find the best rep for your business.

Complete the “Manufacturers’ Representative Matching” form located in the SEMA Show Exhibitor Services Manual online. The deadline to complete the forms is Friday, October 15.

Your information will be posted in the MRC Manufacturers’ Rep Center (Las Vegas Convention Center, Room C102) at the 2010 SEMA Show so that reps looking for product lines can contact your company directly.

International Outreach Throughout the Year

The SEMA International Buyers’ Guide is an easy way to expand your business to buyers around the world. An exclusive directory of exhibitors interested in growing their sales outside of the United States, the SEMA International Buyers’ Guide is distributed to every international buyer attending the 2010 SEMA Show and throughout the year at international trade shows.

It will also be available at more than 50 U.S. embassies throughout the world, including offices in Germany, the United Kingdom, Mexico, Japan, Australia, Italy, Brazil and South America, and at major global trade shows.

Contact Linda Spencer to find out how to be included in this guide and for more information on all of SEMA’s international programs.

Free Scheduled Press Conferences

Exhibitors making newsworthy announcements that may appeal to a wide-reaching group of media may want to consider holding a press conference during the SEMA Show. Press conferences are ideal for communicating news to several reporters quickly and efficiently.

All press conferences are scheduled by SEMA and are included in an official schedule that is promoted to the media. Exhibitors may submit an application to hold a press conference before the deadline on September 3, 2010. There is no cost to hold a press conference.

To apply for a press conference or to learn more, visit here. Additional questions may be sent to pr@sema.org, or you may call 909/978-6723.  

SEMA News - September 2010

By Steve Campbell

Three SuperSessions Offered at the SEMA Show

	The 2010 SEMA Show will include three extended-format seminars that will focus on helping members understand the challenges, develop solutions and capitalize on new business and product-development opportunities presented by today’s complex vehicle systems and technologies.

The 2010 SEMA Show will once again offer a trio of Technology Briefing SuperSessions designed to provide attendees insights and information into the current and future evolution of the automobile and the myriad new business and product-development opportunities advanced vehicle technologies offer specialty-equipment manufacturers, distributors, retailers and installers. Held on consecutive mornings from 9:00 a.m.–12:00 p.m., the three extended seminars will focus on the latest vehicle technologies impacting SEMA-member companies today and emerging technologies that will provide the greatest opportunities for innovation, growth and collaboration. Each session will be moderated by SEMA Vice President of Vehicle Technology John Waraniak, and the panels will feature a stellar group of experts from leading original-equipment manufacturers (OEMs), suppliers, research organizations, government agencies, racing
and academia.

Monday, November 1, 2010

Driving Safe: Vehicle Dynamics Simulation and ESC Performance of Aftermarket-Modified Vehicles, Components and Systems
Speakers and Panelists:

• Paul Williamsen, National Manager, Lexus College, Toyota Motor Sales USA
• Paul Venhovens, BMW Chair in Systems Integration, Clemson University-ICAR
• Ed Browalski, Vehicle Technology Consultant; President, ACEC
• Kevin Kott, President, dSPACE Inc.
• Santhosh Jogi, Director of Engineering, dSPACE Inc.
• Tom Gillespie, Co-founder and Director, Mechanical Simulation Corp.

	The Technology Briefing SuperSessions will be moderated by SEMA Vice President of Vehicle Technology John Waraniak and will feature experts from leading OEMs, suppliers, research organizations, government agencies, racing and academia.

One of SEMA’s major vehicle technology strategies is to help the specialty-equipment industry gain a deeper understanding of active-passive safety systems and vehicle dynamics performance of aftermarket-modified vehicles so that member companies can overcome the challenges and develop solutions for components and systems that affect the entire vehicle.

This first SuperSession will help members understand which aftermarket products affect electronic stability control (ESC) performance and the methods and cost-effective tools now available to SEMA members to evaluate how their products might affect ESC as well as describe the new technologies being introduced by the OEMs. It will include not only an overview of ESC implementation by the automakers and original-equipment suppliers, but also simulations and actual hardware-in-the-loop (HIL) evaluations of modified vehicle dynamics performance using CarSim and dSPACE equipment.

SEMA developed an HIL system based on a collaborative effort with dSPACE Inc. and CarSim vehicle dynamics simulation software from Mechanical Simulation Inc. in order to evaluate and simulate the ESC performance of modified vehicles. SEMA’s HIL technology is the same as that used by all OEMs and major suppliers around the world to develop, test and simulate vehicle dynamics, new chassis system components, engines, powertrains and vehicle electronic control systems.

Attendees at the 2010 Driving Safe SuperSession will learn about practical approaches for determining compatibility and compliance of a given aftermarket product with ESC system performance. The panel members will respond to questions from the audience, and Mechanical Simulation will provide a vehicle simulator that will demonstrate the impact of specific aftermarket modifications and components on vehicle dynamics.

Tuesday, November 2, 2010

Driving Green Performance: Hot Rod Hybrids and Muscle Electrics
Speakers and Panelists:

• Keynote: Mark Reuss, President, General Motors North America
• Scott Atherton, CEO of American LeMans Series (ALMS)
• Imtiaz Haque, Executive Director, Clemson University-ICAR
• Patrick Reininger, Vice President of Pacific Region, R.L. Polk & Co.
• Bryan Krulikowski, Vice President, Morpace
• Azhar Hussain, Founder, TTXGP eGrandPrix
• Peter Diamandis, Chairman and CEO, X-Prize Foundation

	The most valuable automotive applications and services may not be apparent yet. Developing accessory-friendly systems and open innovation processes that allow for future upgrades and interoperability will help ensure profitable personalization across the entire automotive and consumer electronics value chain.

Alternative powertrain development and vehicle evolution have accelerated significantly over the past few years. Green is no longer simply an option; it is a must. Nearly 85% of Americans now consider themselves environmentalists, so hybrids and electrics represent the next generation of enthusiasts, cruisers and hot rods. In fact, sales of hybrid and clean diesel-powered cars are projected to more than triple by 2015, with the production of hybrids alone increasing to about 3 million vehicles a year within a decade.

Although many new powertrain technologies, platforms and vehicle architectures are being introduced by every major automaker, significant innovations and improvements in the internal combustion engine, including gasoline direct injection, turbocharging, supercharging and electronic fuel management, will continue to be major areas in the growth of the performance aftermarket for years to come. This second Technology Briefing SuperSession will focus on green performance and SEMA’s commitment to keeping its members informed about the latest vehicle technologies and opportunities associated with high-performance engineering and energy efficiency.

The SuperSession will include discussions not only about powertrain systems, but also new materials and innovations for reducing vehicle mass; body kits with reduced drag; lubrication systems; bearings and hubs that reduce friction; wheels and tires with less rolling resistance; optical systems and cameras that replace sensors; and batteries and energy storage devices with increased performance. These technologies, as well as developments that reduce and recover lost energy from braking and suspension systems, represent vast opportunities for SEMA companies and will appeal to consumers who demand increased mileage without sacrificing performance.  

The session will also include presentations and discussions regarding the findings and insights of the latest research studies on market segments and consumer behavior toward alternative powertrains and how they will impact the specialty-equipment industry. 

Wednesday, November 3, 2010

Driving Connected: Integrating Automotive and Consumer Electronics
Speakers and Panelists:

• Keynote 1: Dr. Andrew Brown, Society of Automotive Engineers President and Chief Technical Officer, Delphi
• Keynote 2: Peter Appel, Administrator, Research and Innovative Administration, U.S. Department of Transportation
• Richard Wallace, Senior Director, Center for Automotive Research
• Thilo Koslowski, Managing Vice President of Automotive, Gartner
• Roger Curtis, President, Michigan International Speedway
• T.C. Wingrove, Director of Innovation, North America, Visteon
• Mike Blicher, Director, Business Development, Immersion
• Stephan Tarnutzer, Chief Operating Officer, DGE Inc.

Connected vehicle technologies are changing how vehicles are operated and how they interact with each other as well as with the transportation infrastructure. Private and public sectors are making significant investments in hardware, software applications and vehicle content to improve the driving experience with products, services and applications that are built in, beamed in or brought in to today’s vehicles.

Connected vehicles equipped with advanced systems are a hit with consumers, as evidenced by the fact that Ford vehicles equipped with Sync sell twice as quickly as those without. On-board vehicle technology combined with vehicle-to-vehicle and vehicle-to-roadside technologies in the areas of safety, mobility, infotainment, diagnostics and personal convenience are creating exciting product and service opportunities for specialty-equipment and performance aftermarket manufacturers, distributors, retailers and installers. This 2010 Technology Briefing SuperSession focuses on the accelerating product development, deployment, acceptance and integration of automotive and consumer electronics.

This session will examine recent developments in IntelliDriveSM and other connected vehicle efforts, along with emerging market and product development opportunities for leading mobile-electronics aftermarket companies, OEMs and suppliers. The challenges, opportunities and solutions for SEMA members lie in how effectively these features, devices and accessories can be integrated into the vehicle. A renewed level of cooperation and collaboration between the automakers and the specialty-equipment industry can offer more value to consumers through vehicles that are designed and engineered as open platforms and systems, allowing future content, applications and upgrades to be quickly and
easily integrated.

This Vehicle Technology SuperSession emphasizes the fact that open frameworks, open innovation processes and collaboration are the way forward and the most valuable automotive applications and services may not be apparent yet. Developing accessory-friendly systems and integration capabilities that allow for future upgrades, interoperability and social utility will help ensure profitable personalization across the entire automotive and consumer electronics value chain. 

 

SEMA News - September 2010

By Steve Campbell

Three SuperSessions Offered at the SEMA Show

	The 2010 SEMA Show will include three extended-format seminars that will focus on helping members understand the challenges, develop solutions and capitalize on new business and product-development opportunities presented by today’s complex vehicle systems and technologies.

The 2010 SEMA Show will once again offer a trio of Technology Briefing SuperSessions designed to provide attendees insights and information into the current and future evolution of the automobile and the myriad new business and product-development opportunities advanced vehicle technologies offer specialty-equipment manufacturers, distributors, retailers and installers. Held on consecutive mornings from 9:00 a.m.–12:00 p.m., the three extended seminars will focus on the latest vehicle technologies impacting SEMA-member companies today and emerging technologies that will provide the greatest opportunities for innovation, growth and collaboration. Each session will be moderated by SEMA Vice President of Vehicle Technology John Waraniak, and the panels will feature a stellar group of experts from leading original-equipment manufacturers (OEMs), suppliers, research organizations, government agencies, racing
and academia.

Monday, November 1, 2010

Driving Safe: Vehicle Dynamics Simulation and ESC Performance of Aftermarket-Modified Vehicles, Components and Systems
Speakers and Panelists:

• Paul Williamsen, National Manager, Lexus College, Toyota Motor Sales USA
• Paul Venhovens, BMW Chair in Systems Integration, Clemson University-ICAR
• Ed Browalski, Vehicle Technology Consultant; President, ACEC
• Kevin Kott, President, dSPACE Inc.
• Santhosh Jogi, Director of Engineering, dSPACE Inc.
• Tom Gillespie, Co-founder and Director, Mechanical Simulation Corp.

	The Technology Briefing SuperSessions will be moderated by SEMA Vice President of Vehicle Technology John Waraniak and will feature experts from leading OEMs, suppliers, research organizations, government agencies, racing and academia.

One of SEMA’s major vehicle technology strategies is to help the specialty-equipment industry gain a deeper understanding of active-passive safety systems and vehicle dynamics performance of aftermarket-modified vehicles so that member companies can overcome the challenges and develop solutions for components and systems that affect the entire vehicle.

This first SuperSession will help members understand which aftermarket products affect electronic stability control (ESC) performance and the methods and cost-effective tools now available to SEMA members to evaluate how their products might affect ESC as well as describe the new technologies being introduced by the OEMs. It will include not only an overview of ESC implementation by the automakers and original-equipment suppliers, but also simulations and actual hardware-in-the-loop (HIL) evaluations of modified vehicle dynamics performance using CarSim and dSPACE equipment.

SEMA developed an HIL system based on a collaborative effort with dSPACE Inc. and CarSim vehicle dynamics simulation software from Mechanical Simulation Inc. in order to evaluate and simulate the ESC performance of modified vehicles. SEMA’s HIL technology is the same as that used by all OEMs and major suppliers around the world to develop, test and simulate vehicle dynamics, new chassis system components, engines, powertrains and vehicle electronic control systems.

Attendees at the 2010 Driving Safe SuperSession will learn about practical approaches for determining compatibility and compliance of a given aftermarket product with ESC system performance. The panel members will respond to questions from the audience, and Mechanical Simulation will provide a vehicle simulator that will demonstrate the impact of specific aftermarket modifications and components on vehicle dynamics.

Tuesday, November 2, 2010

Driving Green Performance: Hot Rod Hybrids and Muscle Electrics
Speakers and Panelists:

• Keynote: Mark Reuss, President, General Motors North America
• Scott Atherton, CEO of American LeMans Series (ALMS)
• Imtiaz Haque, Executive Director, Clemson University-ICAR
• Patrick Reininger, Vice President of Pacific Region, R.L. Polk & Co.
• Bryan Krulikowski, Vice President, Morpace
• Azhar Hussain, Founder, TTXGP eGrandPrix
• Peter Diamandis, Chairman and CEO, X-Prize Foundation

	The most valuable automotive applications and services may not be apparent yet. Developing accessory-friendly systems and open innovation processes that allow for future upgrades and interoperability will help ensure profitable personalization across the entire automotive and consumer electronics value chain.

Alternative powertrain development and vehicle evolution have accelerated significantly over the past few years. Green is no longer simply an option; it is a must. Nearly 85% of Americans now consider themselves environmentalists, so hybrids and electrics represent the next generation of enthusiasts, cruisers and hot rods. In fact, sales of hybrid and clean diesel-powered cars are projected to more than triple by 2015, with the production of hybrids alone increasing to about 3 million vehicles a year within a decade.

Although many new powertrain technologies, platforms and vehicle architectures are being introduced by every major automaker, significant innovations and improvements in the internal combustion engine, including gasoline direct injection, turbocharging, supercharging and electronic fuel management, will continue to be major areas in the growth of the performance aftermarket for years to come. This second Technology Briefing SuperSession will focus on green performance and SEMA’s commitment to keeping its members informed about the latest vehicle technologies and opportunities associated with high-performance engineering and energy efficiency.

The SuperSession will include discussions not only about powertrain systems, but also new materials and innovations for reducing vehicle mass; body kits with reduced drag; lubrication systems; bearings and hubs that reduce friction; wheels and tires with less rolling resistance; optical systems and cameras that replace sensors; and batteries and energy storage devices with increased performance. These technologies, as well as developments that reduce and recover lost energy from braking and suspension systems, represent vast opportunities for SEMA companies and will appeal to consumers who demand increased mileage without sacrificing performance.  

The session will also include presentations and discussions regarding the findings and insights of the latest research studies on market segments and consumer behavior toward alternative powertrains and how they will impact the specialty-equipment industry. 

Wednesday, November 3, 2010

Driving Connected: Integrating Automotive and Consumer Electronics
Speakers and Panelists:

• Keynote 1: Dr. Andrew Brown, Society of Automotive Engineers President and Chief Technical Officer, Delphi
• Keynote 2: Peter Appel, Administrator, Research and Innovative Administration, U.S. Department of Transportation
• Richard Wallace, Senior Director, Center for Automotive Research
• Thilo Koslowski, Managing Vice President of Automotive, Gartner
• Roger Curtis, President, Michigan International Speedway
• T.C. Wingrove, Director of Innovation, North America, Visteon
• Mike Blicher, Director, Business Development, Immersion
• Stephan Tarnutzer, Chief Operating Officer, DGE Inc.

Connected vehicle technologies are changing how vehicles are operated and how they interact with each other as well as with the transportation infrastructure. Private and public sectors are making significant investments in hardware, software applications and vehicle content to improve the driving experience with products, services and applications that are built in, beamed in or brought in to today’s vehicles.

Connected vehicles equipped with advanced systems are a hit with consumers, as evidenced by the fact that Ford vehicles equipped with Sync sell twice as quickly as those without. On-board vehicle technology combined with vehicle-to-vehicle and vehicle-to-roadside technologies in the areas of safety, mobility, infotainment, diagnostics and personal convenience are creating exciting product and service opportunities for specialty-equipment and performance aftermarket manufacturers, distributors, retailers and installers. This 2010 Technology Briefing SuperSession focuses on the accelerating product development, deployment, acceptance and integration of automotive and consumer electronics.

This session will examine recent developments in IntelliDriveSM and other connected vehicle efforts, along with emerging market and product development opportunities for leading mobile-electronics aftermarket companies, OEMs and suppliers. The challenges, opportunities and solutions for SEMA members lie in how effectively these features, devices and accessories can be integrated into the vehicle. A renewed level of cooperation and collaboration between the automakers and the specialty-equipment industry can offer more value to consumers through vehicles that are designed and engineered as open platforms and systems, allowing future content, applications and upgrades to be quickly and
easily integrated.

This Vehicle Technology SuperSession emphasizes the fact that open frameworks, open innovation processes and collaboration are the way forward and the most valuable automotive applications and services may not be apparent yet. Developing accessory-friendly systems and integration capabilities that allow for future upgrades, interoperability and social utility will help ensure profitable personalization across the entire automotive and consumer electronics value chain. 

 

SEMA News - September 2010

By Steve Campbell

Three SuperSessions Offered at the SEMA Show

	The 2010 SEMA Show will include three extended-format seminars that will focus on helping members understand the challenges, develop solutions and capitalize on new business and product-development opportunities presented by today’s complex vehicle systems and technologies.

The 2010 SEMA Show will once again offer a trio of Technology Briefing SuperSessions designed to provide attendees insights and information into the current and future evolution of the automobile and the myriad new business and product-development opportunities advanced vehicle technologies offer specialty-equipment manufacturers, distributors, retailers and installers. Held on consecutive mornings from 9:00 a.m.–12:00 p.m., the three extended seminars will focus on the latest vehicle technologies impacting SEMA-member companies today and emerging technologies that will provide the greatest opportunities for innovation, growth and collaboration. Each session will be moderated by SEMA Vice President of Vehicle Technology John Waraniak, and the panels will feature a stellar group of experts from leading original-equipment manufacturers (OEMs), suppliers, research organizations, government agencies, racing
and academia.

Monday, November 1, 2010

Driving Safe: Vehicle Dynamics Simulation and ESC Performance of Aftermarket-Modified Vehicles, Components and Systems
Speakers and Panelists:

• Paul Williamsen, National Manager, Lexus College, Toyota Motor Sales USA
• Paul Venhovens, BMW Chair in Systems Integration, Clemson University-ICAR
• Ed Browalski, Vehicle Technology Consultant; President, ACEC
• Kevin Kott, President, dSPACE Inc.
• Santhosh Jogi, Director of Engineering, dSPACE Inc.
• Tom Gillespie, Co-founder and Director, Mechanical Simulation Corp.

	The Technology Briefing SuperSessions will be moderated by SEMA Vice President of Vehicle Technology John Waraniak and will feature experts from leading OEMs, suppliers, research organizations, government agencies, racing and academia.

One of SEMA’s major vehicle technology strategies is to help the specialty-equipment industry gain a deeper understanding of active-passive safety systems and vehicle dynamics performance of aftermarket-modified vehicles so that member companies can overcome the challenges and develop solutions for components and systems that affect the entire vehicle.

This first SuperSession will help members understand which aftermarket products affect electronic stability control (ESC) performance and the methods and cost-effective tools now available to SEMA members to evaluate how their products might affect ESC as well as describe the new technologies being introduced by the OEMs. It will include not only an overview of ESC implementation by the automakers and original-equipment suppliers, but also simulations and actual hardware-in-the-loop (HIL) evaluations of modified vehicle dynamics performance using CarSim and dSPACE equipment.

SEMA developed an HIL system based on a collaborative effort with dSPACE Inc. and CarSim vehicle dynamics simulation software from Mechanical Simulation Inc. in order to evaluate and simulate the ESC performance of modified vehicles. SEMA’s HIL technology is the same as that used by all OEMs and major suppliers around the world to develop, test and simulate vehicle dynamics, new chassis system components, engines, powertrains and vehicle electronic control systems.

Attendees at the 2010 Driving Safe SuperSession will learn about practical approaches for determining compatibility and compliance of a given aftermarket product with ESC system performance. The panel members will respond to questions from the audience, and Mechanical Simulation will provide a vehicle simulator that will demonstrate the impact of specific aftermarket modifications and components on vehicle dynamics.

Tuesday, November 2, 2010

Driving Green Performance: Hot Rod Hybrids and Muscle Electrics
Speakers and Panelists:

• Keynote: Mark Reuss, President, General Motors North America
• Scott Atherton, CEO of American LeMans Series (ALMS)
• Imtiaz Haque, Executive Director, Clemson University-ICAR
• Patrick Reininger, Vice President of Pacific Region, R.L. Polk & Co.
• Bryan Krulikowski, Vice President, Morpace
• Azhar Hussain, Founder, TTXGP eGrandPrix
• Peter Diamandis, Chairman and CEO, X-Prize Foundation

	The most valuable automotive applications and services may not be apparent yet. Developing accessory-friendly systems and open innovation processes that allow for future upgrades and interoperability will help ensure profitable personalization across the entire automotive and consumer electronics value chain.

Alternative powertrain development and vehicle evolution have accelerated significantly over the past few years. Green is no longer simply an option; it is a must. Nearly 85% of Americans now consider themselves environmentalists, so hybrids and electrics represent the next generation of enthusiasts, cruisers and hot rods. In fact, sales of hybrid and clean diesel-powered cars are projected to more than triple by 2015, with the production of hybrids alone increasing to about 3 million vehicles a year within a decade.

Although many new powertrain technologies, platforms and vehicle architectures are being introduced by every major automaker, significant innovations and improvements in the internal combustion engine, including gasoline direct injection, turbocharging, supercharging and electronic fuel management, will continue to be major areas in the growth of the performance aftermarket for years to come. This second Technology Briefing SuperSession will focus on green performance and SEMA’s commitment to keeping its members informed about the latest vehicle technologies and opportunities associated with high-performance engineering and energy efficiency.

The SuperSession will include discussions not only about powertrain systems, but also new materials and innovations for reducing vehicle mass; body kits with reduced drag; lubrication systems; bearings and hubs that reduce friction; wheels and tires with less rolling resistance; optical systems and cameras that replace sensors; and batteries and energy storage devices with increased performance. These technologies, as well as developments that reduce and recover lost energy from braking and suspension systems, represent vast opportunities for SEMA companies and will appeal to consumers who demand increased mileage without sacrificing performance.  

The session will also include presentations and discussions regarding the findings and insights of the latest research studies on market segments and consumer behavior toward alternative powertrains and how they will impact the specialty-equipment industry. 

Wednesday, November 3, 2010

Driving Connected: Integrating Automotive and Consumer Electronics
Speakers and Panelists:

• Keynote 1: Dr. Andrew Brown, Society of Automotive Engineers President and Chief Technical Officer, Delphi
• Keynote 2: Peter Appel, Administrator, Research and Innovative Administration, U.S. Department of Transportation
• Richard Wallace, Senior Director, Center for Automotive Research
• Thilo Koslowski, Managing Vice President of Automotive, Gartner
• Roger Curtis, President, Michigan International Speedway
• T.C. Wingrove, Director of Innovation, North America, Visteon
• Mike Blicher, Director, Business Development, Immersion
• Stephan Tarnutzer, Chief Operating Officer, DGE Inc.

Connected vehicle technologies are changing how vehicles are operated and how they interact with each other as well as with the transportation infrastructure. Private and public sectors are making significant investments in hardware, software applications and vehicle content to improve the driving experience with products, services and applications that are built in, beamed in or brought in to today’s vehicles.

Connected vehicles equipped with advanced systems are a hit with consumers, as evidenced by the fact that Ford vehicles equipped with Sync sell twice as quickly as those without. On-board vehicle technology combined with vehicle-to-vehicle and vehicle-to-roadside technologies in the areas of safety, mobility, infotainment, diagnostics and personal convenience are creating exciting product and service opportunities for specialty-equipment and performance aftermarket manufacturers, distributors, retailers and installers. This 2010 Technology Briefing SuperSession focuses on the accelerating product development, deployment, acceptance and integration of automotive and consumer electronics.

This session will examine recent developments in IntelliDriveSM and other connected vehicle efforts, along with emerging market and product development opportunities for leading mobile-electronics aftermarket companies, OEMs and suppliers. The challenges, opportunities and solutions for SEMA members lie in how effectively these features, devices and accessories can be integrated into the vehicle. A renewed level of cooperation and collaboration between the automakers and the specialty-equipment industry can offer more value to consumers through vehicles that are designed and engineered as open platforms and systems, allowing future content, applications and upgrades to be quickly and
easily integrated.

This Vehicle Technology SuperSession emphasizes the fact that open frameworks, open innovation processes and collaboration are the way forward and the most valuable automotive applications and services may not be apparent yet. Developing accessory-friendly systems and integration capabilities that allow for future upgrades, interoperability and social utility will help ensure profitable personalization across the entire automotive and consumer electronics value chain. 

 

SEMA News - September 2010

By Joe Dysart

La Crème de la Crème

	Arkview offers a number of external, portable adapters that make easy work of adding a second or more monitors to a desktop or laptop system.

While hundreds of hardware and software solutions emerge on the market each year angling for your PC productivity dollar, only a small percentage offer significant gains. Here’s a sampling of la crème de la crème—PC productivity tools that will leave you wondering how you ever got along without them.

Arkview Display Adapter, from Arkview, for two-monitor systems, $80:

Once you’ve grown accustomed to using a PC with two monitors, going back to a one-monitor system feels like losing an arm. The solution? This external hook-up, cigarette-pack-sized device, which allows you to quickly add a second monitor via your PC’s USB port. It’s especially handy when you’re traveling with a laptop and want to easily add a second monitor.

The solution comes complete with all the cables and connectors you need to handle virtually any two-monitor combination. Plus, installation of Arkview is as easy as loading the software and plugging the second monitor in to any USB port. When I tested it, the software configured a two-display system the second I plugged in the second monitor, automatically. Effortless.

Switchman Combo, from Raritan, $150:   

This is an extremely useful interface that allows you to control up to four PCs and four peripherals with the same keyboard, monitor and mouse. With a one-button click, you can jump from one PC or peripheral to the next. For me, Switchman is a great insurance policy. I use it to keep a spare PC handy, loaded with all the programs I use, just in case my newest system suddenly crashes. Instead of being bogged down in crisis repair mode, I click to the next PC and handle the repairs at a more convenient time.

Overall, the Combo brings a whole new meaning to the concept of multitasking. Set-up is easy—simply cable-in your PCs and peripherals to the interface. Plus, if you’re having any trouble, tech support is very helpful and is based in the United States.

ABF Outlook Express Backup, from ABF Software, $30:

This e-mail backup program has saved my bacon more times than I can remember. With one click, ABF backs up all my e-mails to a single file, which can be easily copied to an external hard drive or keychain flash drive. Restoring that e-mail to the same computer—or a different one, if I prefer—also requires only one click. I’ve used the program in its various iterations for nearly a decade with no problems.

• Two tips: If you’re using ABF on a freshly formatted PC, be sure to open Outlook Express and view an e-mail in that program before running ABF. Doing so creates a store folder for your e-mail, which ABF needs to operate. Also, when restoring your e-mail to a different PC, re-create any special folders you’ve created for yourself in Outlook Express. If you have a folder named “Old.Mail,” for example, you need to recreate this folder in Outlook Express before restoring your e-mail with ABF.

Free E-mail Back-Up in the Cloud, from Google, free: For data back-up professionals, the overriding mantra is “redundant systems.”  Toward that end, you can also back-up your e-mail in the cloud by signing up for a free Google e-mail account and routing all your messages through Google’s servers. Since the service allows you to rename your Google account e-mail address with an address featuring the name of your company, no one will be the wiser. Plus, you can send and receive Google e-mail from your favorite mail program, such as Outlook or Outlook Express.

• Why I’m a believer: After losing two years’ worth of e-mail in a system crash recently, I restored my PC and watched somewhat amazedly as Google automatically re-downloaded all those lost e-mails to my PC. Essentially, if my office is hit by a meteor (hopefully, while I’m absent), I, or my next of kin, can still can recover all my e-mails, thanks
  to Google.

Cobian Backup 10, from Cobian Soft, free:

The problem with most data backup programs is that you’re forced to store your backup in a compressed form. That may sound eminently efficient in principle, until your PC suddenly goes kabloey, and you discover that your handy-dandy backup program doesn’t restore your compressed data properly. (Been there, done that, ranting for hours.) Cobian eliminates this post-nuclear possibility by offering the option of non-compressed backups. Essentially, it will copy a file as is to another place or external drive (which I prefer). I’ve been using this program in its various iterations for years and have never had a problem. There’s something to be said for switching over to your external backup drive and being able to open any backup file in real time, sans shenanigans. Overall, Cobian Backup is very easy to use and very reliable.

Driver Magician, from GoldSolution Software, $30:

This is a great fail-safe program for all those upgrading to Windows 7 from Vista and earlier versions of Windows. With this program, you can scan Vista or another version of Windows for all your hardware drivers and double-check to ensure that all those drivers work with Windows 7. If not, you’ll have the opportunity to find and store Windows 7-compatible drivers before you actually do the upgrade.

Driver Magician is also great for people who want to do a clean installation of Windows 7—or essentially, erase what’s on a hard drive and start fresh with the new operating system. In that case, you’ll absolutely need Driver Magician to identify all the drivers you’ll need before you do the fresh installation. Another very cool feature: Driver Magician allows you to store all of your hardware drivers in an executable file, which can be used to auto-install all your system’s drivers after a system reformat.

Batch DOC and DOCX Converter, from Batchwork, $80:

This is a very helpful utility for those looking to view new Microsoft Word files on older versions of Word. Simply click on a .DOCX file with this program, and you’ll be able to see and work with it in your older version of Word. Plus, the software also auto-converts large batches of new Word .DOCX files to older formats if you prefer.

The program also works in reverse, converting .DOC files to .DOCX. One note: Microsoft offers a free conversion utility that does the same thing—Microsoft Office Compatibility Pack for Word, Excel and PowerPoint 2007 file Formats ). However, adding such Microsoft updates sometimes slows down your PC’s overall performance.

Norton Internet Security, from Symantec , $70:

I’ve been using various iterations of this program for nearly a decade and have never had a virus, malware or spyware problem during that time. Granted, the program does slow down a PC’s performance somewhat, but Norton IS definitely has less of an impact than competitors McAffee and Kapersky, in my experience.

The secret to using this program is to buy the current year and simply renew your subscription each year at the Norton IS website—instead of installing Norton’s yearly “upgrades”—for as long as possible. The reason: More often than not, I’ve found that Symantec’s yearly upgrades to the software—including the upgrade from Norton IS 2009 to Norton IS 2010—run slower than the previous year’s version. Also, don’t despair if you have the 2009 version and see a great sale on the 2010 version. Simply buy the 2010 version and use its key code to extend your 2009 version subscription by another year.

Norton Utilities, from Symantec, $50:

This program is advertised to make your PC run markedly faster and certainly rang the bell in my tests. Another program that has been around for decades, Norton Utilities, is a collection of tools that tweak your PC for optimum performance. Once installed, it takes about 20 minutes for a complete run-through, and you always have the option to skip a tool you prefer not to use or “dial back” to a previous instance of your PC’s settings if you don’t like the results rendered by any particular tool. Worth it.

Roxio Creator Pro 2010, from Roxio, $110:

If your barebones PC didn’t come with disk-copying software, this is a reliable product to add. Around for years, Creator Pro soars through the basics—copying disks, ripping and organizing your audio, editing and burning video DVDs—with flying colors. Plus, there are plenty of specialty functions, such as authoring for Blu-ray disks, complete PC hard-disk backup and HD camera video to disk conversion. Roxio also offers a stripped-down version of Creator, but for a few dollars more, you get it all
with Pro.

ACT!, from Sage, $195:

Another stalwart that has been around for decades, ACT is one of the most fully featured, user-friendly programs I’ve come across. With this software, you’ll have fingertip access to all your contacts along with quick-click access to all your notes and history associated with each contact. You can also slice and dice your contacts database using dozens of variables with this program. Plus, any version of your ACT! database is easily exportable to other common programs, such as Microsoft Excel. (Database imports into ACT! are also a snap.) ACT! is extremely customizable, plus there are dozens of optional, specialized plug-ins you can buy for special needs. The newest version is designed to integrate with social media and comes with new dashboards and available reports. In a phrase: It’s a no-brainer purchase if you’re looking for a best-bet, easy-to-use contact manager with all the bells and whistles.  

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York.
Voice: 646/233-4089
E-mail: joe@joedysart.com
Website: www.joedysart.com

	Long work commutes, road trips and urban sprawl have helped propel Mobile Electronics and Technology to one of the fastest-growing segments of the SEMA Show.

As the world’s premier automotive specialty-products trade show, the 2010 SEMA Show, to be held at the Las Vegas Convention Center from November 2–5, 2010, attracts more than 100,000 industry leaders from more than 100 countries and also provides a unique opportunity for buyers and exhibitors to connect.

The Show covers the entire realm of the specialty-equipment industry and is comprised of 12 categories: Business Services; Global Tire Expo—Powered by TIA; Hot Rod Alley; Mobile Electronics & Technology; Paint, Body & Equipment; Powersports & Utility Vehicles; Racing & Performance; Restoration Marketplace; Restyling & Car Care Accessories; Tools & Equipment; Trucks, SUVs & Off-Road; and Wheels & Accessories.

Each will be highlighted separately every week in SEMA eNews. This week’s category is Mobile Electronics and Technology. So far, 106 mobile electronics companies—of which 40 are first-timers—are exhibiting in the North Hall.

Mobile Electronics and Technology represents one of the fastest-growing segments of the automotive specialty-equipment industry, in part due to long work commutes, road trips and urban sprawl. It features the latest in navigation systems, MP3 players, remote-mounted cameras, satellite TV/radio, DVD players, gaming consoles, auxiliary lighting and security systems, to name a few.

"Automobiles are becoming rolling computers, and there is a hotbed of opportunities in the auto industry for navigation and communications systems integration," said Peter MacGillivray, SEMA's vice president of communications and events.

In 2007, mobile-electronics sales grew 6.1% with retail sales of $6.426 billion compared to $6.055 billion in 2006. Although the top-six mobile-electronics items that automotive enthusiasts install are still sound-system components, the focus of this market has somewhat shifted to navigation and entertainment systems. In 1999, navigation and entertainment systems accounted for just less than 12% of total mobile electronics retail sales. By 2007, the market share had nearly doubled to 23.7%.

In 2009, 18% of SEMA Show buyers sold to the mobile-electronics market. Also, among trucks and accessories preregistered buyers, navigation systems were the top product interest at 13%, followed by audio-video systems at 12%.

"The latest in mobile technology is displayed at the Show, which is an easy revenue stream for businesses," MacGillivray said. "At the same time, OE technology becomes obsolete the minute it is introduced. With the advancement in iPads and iPods, mobile electronics is a fast-changing business category that is suited for a rapidly changing marketplace."

	Long work commutes, road trips and urban sprawl have helped propel Mobile Electronics and Technology to one of the fastest-growing segments of the SEMA Show.

As the world’s premier automotive specialty-products trade show, the 2010 SEMA Show, to be held at the Las Vegas Convention Center from November 2–5, 2010, attracts more than 100,000 industry leaders from more than 100 countries and also provides a unique opportunity for buyers and exhibitors to connect.

The Show covers the entire realm of the specialty-equipment industry and is comprised of 12 categories: Business Services; Global Tire Expo—Powered by TIA; Hot Rod Alley; Mobile Electronics & Technology; Paint, Body & Equipment; Powersports & Utility Vehicles; Racing & Performance; Restoration Marketplace; Restyling & Car Care Accessories; Tools & Equipment; Trucks, SUVs & Off-Road; and Wheels & Accessories.

Each will be highlighted separately every week in SEMA eNews. This week’s category is Mobile Electronics and Technology. So far, 106 mobile electronics companies—of which 40 are first-timers—are exhibiting in the North Hall.

Mobile Electronics and Technology represents one of the fastest-growing segments of the automotive specialty-equipment industry, in part due to long work commutes, road trips and urban sprawl. It features the latest in navigation systems, MP3 players, remote-mounted cameras, satellite TV/radio, DVD players, gaming consoles, auxiliary lighting and security systems, to name a few.

"Automobiles are becoming rolling computers, and there is a hotbed of opportunities in the auto industry for navigation and communications systems integration," said Peter MacGillivray, SEMA's vice president of communications and events.

In 2007, mobile-electronics sales grew 6.1% with retail sales of $6.426 billion compared to $6.055 billion in 2006. Although the top-six mobile-electronics items that automotive enthusiasts install are still sound-system components, the focus of this market has somewhat shifted to navigation and entertainment systems. In 1999, navigation and entertainment systems accounted for just less than 12% of total mobile electronics retail sales. By 2007, the market share had nearly doubled to 23.7%.

In 2009, 18% of SEMA Show buyers sold to the mobile-electronics market. Also, among trucks and accessories preregistered buyers, navigation systems were the top product interest at 13%, followed by audio-video systems at 12%.

"The latest in mobile technology is displayed at the Show, which is an easy revenue stream for businesses," MacGillivray said. "At the same time, OE technology becomes obsolete the minute it is introduced. With the advancement in iPads and iPods, mobile electronics is a fast-changing business category that is suited for a rapidly changing marketplace."

Visit YEN's website.

“Networking: Expand Your Network” – Part 3 of 5

So, we gave you some tips on how to make personal contact in part two. Next, we’ll provide you with some ways in which you can expand your personal network of contacts.

As you meet alumni and other people, focus on shared interests and common traits. Find parallels between your experiences and theirs. Do you share similar interests, such as social justice, the environment or entrepreneurship? Have you studied the same subjects or under the same professors? Identify and accentuate the commonalities.

As you develop a clearer picture of your work or career plans, you can begin to broaden your network of contacts beyond those closest to you. How? As before, people are your best sources. If you can get two to four names from each of your natural contacts, your network will have expanded exponentially. When asking for referrals to other contacts, be specific: “Do you know anyone whose work responsibilities include (duty A, duty B or duty C)?” or “Can you suggest anyone in this industry or field whom I should contact?” followed by “May I use your name as my referral source?” In some cases, your original contact may even be willing to introduce you.

Other sources for expanding your network include professional associations, many of which have student membership rates, blogs or other online networking sites; newspaper articles or other media features; and formal networking programs or events, such as the YEN Reception at the SEMA Show. Most important: engage yourself; contribute in your industry of interest. This means volunteering your time and skills to individuals or organizations actively working in the industry of your choice. Establish working relationships with others in the industry and find more contacts. Professional conferences are staffed by volunteers who can position themselves to meet young and senior professionals, for example.

At this point in your cultivation and nurturing of contacts, you may be ready to use the more formal tool called the informational interview. You may have been employing it already, since you have been talking with others and gathering information to sharpen your focus and expand your network.

Next week, we’ll provide you with some basics steps for turning parts one through three into reality via the information interview.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Angela Lee.

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Visit ARMO's website.

ARMO Welcomes New Select Committee Members

As a result of the recent elections, ARMO has four new members on the Select Committee. Todd Bidwell of Parts Unlimited and Camee Edelbrock of Schiefer Media each began their first term as a Select Committee member last Thursday, July 1. Matt Agosta of Steele Rubber Products, while “new” for this year, is actually beginning his second round on the Select Committee. Agosta is a former ARMO chair, and former SEMA Board of Directors member.

The complete ARMO Select Committee roster for 2010–2011 may be found on the ARMO website at www.sema.org/armo.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks, and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks), and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR web page and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

HRIA Builds Custom Pinewood Racers for Auction

The first annual HRIA Builders Pinewood Race was held in Pasadena, California, as part of the SEMA Show 'N Shine car show and Pinewood Drag Races. This new event featured some of the nation’s top hot-rod and custom car builders bending the rules of pinewood car racing to create one-of-a-kind creations for the track. Aside from required dimensions and weights, the only rule for the builders was to use at least one piece of the wood block provided.

All of the participating builders far exceeded the expectations for the race, creating masterpieces that will eventually be auctioned for Childhelp and Victory Junction Gang Camp.

Alan Johnson's Hot Rods and Pinkee’s Rod Shop chose to create their hot rods from billet aluminum, while Rich Evans Designs and Street Vizions went with a more traditional approach of forming their cars from wood. Other builders looked for loopholes in the rules, as Rob Ida Concepts and Cotati Speed Shop entered hot rods with only three wheels.

The cars built by Clay Smith Cams and Carl’s Custom Cars embodied the spirit of traditional hot rods, while Boerne Stage Kustoms paid tribute to the land speed bullets of the past. The paint skills of these builders was on display with great entries from Hot Rods & Custom Stuff and Fesler Built.

Finally, Art Morrison engineered the most unique and advanced pinewood car in the race, fabricating an actual chassis and suspension, along with ball-bearing wheels.

Although some of the cars look much better than they raced, all of these pinewood cars are unique works of art. Derrick White with Street Vizions captured the HRIA Cup by leaving all the other entrants in the dust with his traditional hot-rod pinewood car. But, the true winners of this event will be the kids of Childhelp and Victory Junction Gang Camp.

All of these cars will be on display at the SEMA Show in November, and available for bidding on eBay beginning November 1. HRIA congratulates Street Vizions and thanks all of these builders for their time and dedication to this special event. Get ready for next year, as we are sure the cars will be even more unique and wild as we add more great builders to the race. Click here to see photos of the event.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.

TORA Welcomes New Select Committee Members

 

As a result of recent elections, TORA welcomes two brand-new Select Committee members. David Crocket of Rolling Big Power and Isaac Ronquillo of Big Country/Go Rhino Products began their first terms as select committee members last Thursday, July 1. The election results also included returning incumbents Tom Brooks of Truckin’ Thunder, Bill Cole of Yankee Customs Inc., Fred Snow of Hella Lighting and Melanie White of Hellwig Products.

The complete 2010–2011 TORA Select Committee may be found on the TORA homepage at www.sema.org/TORA.

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.

Media Trade Conference Exhibitor Registration Now Open

MPMC-member companies may now register for one of the 100 available exhibitor suites at the 2011 MPMC Media Trade Conference. Exhibitor registrations must be submitted using the online registration form [here].

The 14th annual MPMC Media Trade Conference takes place on January 25–27, 2011, at the Embassy Suites LAX South in El Segundo, California. A maximum of 100 MPMC manufacturers are assigned a suite in the hotel and host as many as 42 one-on-one, 30-minute meetings with editorial staff from national and international automotive media.

Exhibitor registration is open until August 20, 2010. If more than 100 registrations are received by the deadline, then the 100 available suites will be assigned via lottery. See event Rules and Regulations or via the online registration form.

MPMC Welcomes New Select Committee Members

 

MPMC welcomes six brand new members to the Select Committee as a result of recent elections. They are:

• William Baty, Centerforce Clutches
• Todd Gartshore, Baer Inc.
• Scott Hall, Moroso Performance Products
• John Sonnefeldt, Holley Performance
• Steve Williams, K&N Engineering
• Gary Wright, Painless Performance Products.

“This year saw quite a turnover in the Select Committee,” said newly installed Chairman Kyle Fickler of Weld Racing. “We have an interesting mix of returning incumbents and fresh faces which should make for a dynamic group. Vic Wood (newly installed chair-elect) and I are looking forward to working with everyone.”

The MPMC Select Committee, with member profiles, can be seen on the MPMC homepage at www.sema.org/mpmc.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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Visit MRC's website.

MRC Long-Range Planning Meeting

MRC will host its annual Long-Range Planning meeting at the Arizona Grand Resort in Phoenix, on Tuesday, September 28, 2010, from 6:00 p.m.–10:00 p.m. Dinner will be served. All reps are welcome and encouraged to participate in this open and interactive forum.

Participate in the meeting: Be part of the present—be part of the future—address issues faced daily by reps in all segments of the automotive industry.

For meeting coordinators to be able to accommodate food and beverage, attendees are asked to take a moment and download the RSVP form, call 909/978-6693 or e-mail stacib@sema.org by September 15, 2010.

MRC Rep Conference Coming to Vegas!!

The 9th annual MRC Rep Conference moves to Las Vegas at the 2010 SEMA Show. Bryan Shirley, president and CEO of the Manufacturers’ Agents National Association will host an open and interactive session titled “Survival of the Fittest! Is that You?” The economy has redefined the new automotive aftermarket…now it’s time to redefine yourself!

The MRC Rep Conference will convene at the Las Vegas Hilton on Sunday, October 31, 2010, from 4:00 p.m.–6:30 p.m. The early-bird price for SEMA members is $49 ($69 for non-members). Online event registration is now available! For additional information, contact SEMA Council Liaison Staci Bostock at 909/978-6693 or stacib@sema.org.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Staci Bostock.

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Visit PRO's website.

Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

ProPledge Task Force
David Stringer (Insignia Group) chairs this group and can be reached at dstringer@insigniagroup.com. The purpose of this group is to promote industry standards and to improve the perception of aftermarket installations throughout the restyling industry. ProPledge offers dealers a warranty program and is committed to delivering quality products and services.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs, and this council wants to deliver. Feel free to get in touch with us or come to one of our PRO events. Our hope is that if you haven’t been a part of PRO yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Angela Lee.

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Visit SPC's website.

Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Angela Lee.

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Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

Visit YEN's website.

“Networking: Expand Your Network” – Part 3 of 5

So, we gave you some tips on how to make personal contact in part two. Next, we’ll provide you with some ways in which you can expand your personal network of contacts.

As you meet alumni and other people, focus on shared interests and common traits. Find parallels between your experiences and theirs. Do you share similar interests, such as social justice, the environment or entrepreneurship? Have you studied the same subjects or under the same professors? Identify and accentuate the commonalities.

As you develop a clearer picture of your work or career plans, you can begin to broaden your network of contacts beyond those closest to you. How? As before, people are your best sources. If you can get two to four names from each of your natural contacts, your network will have expanded exponentially. When asking for referrals to other contacts, be specific: “Do you know anyone whose work responsibilities include (duty A, duty B or duty C)?” or “Can you suggest anyone in this industry or field whom I should contact?” followed by “May I use your name as my referral source?” In some cases, your original contact may even be willing to introduce you.

Other sources for expanding your network include professional associations, many of which have student membership rates, blogs or other online networking sites; newspaper articles or other media features; and formal networking programs or events, such as the YEN Reception at the SEMA Show. Most important: engage yourself; contribute in your industry of interest. This means volunteering your time and skills to individuals or organizations actively working in the industry of your choice. Establish working relationships with others in the industry and find more contacts. Professional conferences are staffed by volunteers who can position themselves to meet young and senior professionals, for example.

At this point in your cultivation and nurturing of contacts, you may be ready to use the more formal tool called the informational interview. You may have been employing it already, since you have been talking with others and gathering information to sharpen your focus and expand your network.

Next week, we’ll provide you with some basics steps for turning parts one through three into reality via the information interview.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Angela Lee.

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Visit ARMO's website.

ARMO Welcomes New Select Committee Members

As a result of the recent elections, ARMO has four new members on the Select Committee. Todd Bidwell of Parts Unlimited and Camee Edelbrock of Schiefer Media each began their first term as a Select Committee member last Thursday, July 1. Matt Agosta of Steele Rubber Products, while “new” for this year, is actually beginning his second round on the Select Committee. Agosta is a former ARMO chair, and former SEMA Board of Directors member.

The complete ARMO Select Committee roster for 2010–2011 may be found on the ARMO website at www.sema.org/armo.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks, and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks), and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR web page and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

HRIA Builds Custom Pinewood Racers for Auction

The first annual HRIA Builders Pinewood Race was held in Pasadena, California, as part of the SEMA Show 'N Shine car show and Pinewood Drag Races. This new event featured some of the nation’s top hot-rod and custom car builders bending the rules of pinewood car racing to create one-of-a-kind creations for the track. Aside from required dimensions and weights, the only rule for the builders was to use at least one piece of the wood block provided.

All of the participating builders far exceeded the expectations for the race, creating masterpieces that will eventually be auctioned for Childhelp and Victory Junction Gang Camp.

Alan Johnson's Hot Rods and Pinkee’s Rod Shop chose to create their hot rods from billet aluminum, while Rich Evans Designs and Street Vizions went with a more traditional approach of forming their cars from wood. Other builders looked for loopholes in the rules, as Rob Ida Concepts and Cotati Speed Shop entered hot rods with only three wheels.

The cars built by Clay Smith Cams and Carl’s Custom Cars embodied the spirit of traditional hot rods, while Boerne Stage Kustoms paid tribute to the land speed bullets of the past. The paint skills of these builders was on display with great entries from Hot Rods & Custom Stuff and Fesler Built.

Finally, Art Morrison engineered the most unique and advanced pinewood car in the race, fabricating an actual chassis and suspension, along with ball-bearing wheels.

Although some of the cars look much better than they raced, all of these pinewood cars are unique works of art. Derrick White with Street Vizions captured the HRIA Cup by leaving all the other entrants in the dust with his traditional hot-rod pinewood car. But, the true winners of this event will be the kids of Childhelp and Victory Junction Gang Camp.

All of these cars will be on display at the SEMA Show in November, and available for bidding on eBay beginning November 1. HRIA congratulates Street Vizions and thanks all of these builders for their time and dedication to this special event. Get ready for next year, as we are sure the cars will be even more unique and wild as we add more great builders to the race. Click here to see photos of the event.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.

TORA Welcomes New Select Committee Members

 

As a result of recent elections, TORA welcomes two brand-new Select Committee members. David Crocket of Rolling Big Power and Isaac Ronquillo of Big Country/Go Rhino Products began their first terms as select committee members last Thursday, July 1. The election results also included returning incumbents Tom Brooks of Truckin’ Thunder, Bill Cole of Yankee Customs Inc., Fred Snow of Hella Lighting and Melanie White of Hellwig Products.

The complete 2010–2011 TORA Select Committee may be found on the TORA homepage at www.sema.org/TORA.

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.

Media Trade Conference Exhibitor Registration Now Open

MPMC-member companies may now register for one of the 100 available exhibitor suites at the 2011 MPMC Media Trade Conference. Exhibitor registrations must be submitted using the online registration form [here].

The 14th annual MPMC Media Trade Conference takes place on January 25–27, 2011, at the Embassy Suites LAX South in El Segundo, California. A maximum of 100 MPMC manufacturers are assigned a suite in the hotel and host as many as 42 one-on-one, 30-minute meetings with editorial staff from national and international automotive media.

Exhibitor registration is open until August 20, 2010. If more than 100 registrations are received by the deadline, then the 100 available suites will be assigned via lottery. See event Rules and Regulations or via the online registration form.

MPMC Welcomes New Select Committee Members

 

MPMC welcomes six brand new members to the Select Committee as a result of recent elections. They are:

• William Baty, Centerforce Clutches
• Todd Gartshore, Baer Inc.
• Scott Hall, Moroso Performance Products
• John Sonnefeldt, Holley Performance
• Steve Williams, K&N Engineering
• Gary Wright, Painless Performance Products.

“This year saw quite a turnover in the Select Committee,” said newly installed Chairman Kyle Fickler of Weld Racing. “We have an interesting mix of returning incumbents and fresh faces which should make for a dynamic group. Vic Wood (newly installed chair-elect) and I are looking forward to working with everyone.”

The MPMC Select Committee, with member profiles, can be seen on the MPMC homepage at www.sema.org/mpmc.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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Visit MRC's website.

MRC Long-Range Planning Meeting

MRC will host its annual Long-Range Planning meeting at the Arizona Grand Resort in Phoenix, on Tuesday, September 28, 2010, from 6:00 p.m.–10:00 p.m. Dinner will be served. All reps are welcome and encouraged to participate in this open and interactive forum.

Participate in the meeting: Be part of the present—be part of the future—address issues faced daily by reps in all segments of the automotive industry.

For meeting coordinators to be able to accommodate food and beverage, attendees are asked to take a moment and download the RSVP form, call 909/978-6693 or e-mail stacib@sema.org by September 15, 2010.

MRC Rep Conference Coming to Vegas!!

The 9th annual MRC Rep Conference moves to Las Vegas at the 2010 SEMA Show. Bryan Shirley, president and CEO of the Manufacturers’ Agents National Association will host an open and interactive session titled “Survival of the Fittest! Is that You?” The economy has redefined the new automotive aftermarket…now it’s time to redefine yourself!

The MRC Rep Conference will convene at the Las Vegas Hilton on Sunday, October 31, 2010, from 4:00 p.m.–6:30 p.m. The early-bird price for SEMA members is $49 ($69 for non-members). Online event registration is now available! For additional information, contact SEMA Council Liaison Staci Bostock at 909/978-6693 or stacib@sema.org.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Staci Bostock.

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Visit PRO's website.

Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

ProPledge Task Force
David Stringer (Insignia Group) chairs this group and can be reached at dstringer@insigniagroup.com. The purpose of this group is to promote industry standards and to improve the perception of aftermarket installations throughout the restyling industry. ProPledge offers dealers a warranty program and is committed to delivering quality products and services.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs, and this council wants to deliver. Feel free to get in touch with us or come to one of our PRO events. Our hope is that if you haven’t been a part of PRO yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Angela Lee.

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Visit SPC's website.

Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Angela Lee.

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Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

Visit YEN's website.

“Networking: Expand Your Network” – Part 3 of 5

So, we gave you some tips on how to make personal contact in part two. Next, we’ll provide you with some ways in which you can expand your personal network of contacts.

As you meet alumni and other people, focus on shared interests and common traits. Find parallels between your experiences and theirs. Do you share similar interests, such as social justice, the environment or entrepreneurship? Have you studied the same subjects or under the same professors? Identify and accentuate the commonalities.

As you develop a clearer picture of your work or career plans, you can begin to broaden your network of contacts beyond those closest to you. How? As before, people are your best sources. If you can get two to four names from each of your natural contacts, your network will have expanded exponentially. When asking for referrals to other contacts, be specific: “Do you know anyone whose work responsibilities include (duty A, duty B or duty C)?” or “Can you suggest anyone in this industry or field whom I should contact?” followed by “May I use your name as my referral source?” In some cases, your original contact may even be willing to introduce you.

Other sources for expanding your network include professional associations, many of which have student membership rates, blogs or other online networking sites; newspaper articles or other media features; and formal networking programs or events, such as the YEN Reception at the SEMA Show. Most important: engage yourself; contribute in your industry of interest. This means volunteering your time and skills to individuals or organizations actively working in the industry of your choice. Establish working relationships with others in the industry and find more contacts. Professional conferences are staffed by volunteers who can position themselves to meet young and senior professionals, for example.

At this point in your cultivation and nurturing of contacts, you may be ready to use the more formal tool called the informational interview. You may have been employing it already, since you have been talking with others and gathering information to sharpen your focus and expand your network.

Next week, we’ll provide you with some basics steps for turning parts one through three into reality via the information interview.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Angela Lee.

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Visit ARMO's website.

ARMO Welcomes New Select Committee Members

As a result of the recent elections, ARMO has four new members on the Select Committee. Todd Bidwell of Parts Unlimited and Camee Edelbrock of Schiefer Media each began their first term as a Select Committee member last Thursday, July 1. Matt Agosta of Steele Rubber Products, while “new” for this year, is actually beginning his second round on the Select Committee. Agosta is a former ARMO chair, and former SEMA Board of Directors member.

The complete ARMO Select Committee roster for 2010–2011 may be found on the ARMO website at www.sema.org/armo.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks, and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks), and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR web page and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

HRIA Builds Custom Pinewood Racers for Auction

The first annual HRIA Builders Pinewood Race was held in Pasadena, California, as part of the SEMA Show 'N Shine car show and Pinewood Drag Races. This new event featured some of the nation’s top hot-rod and custom car builders bending the rules of pinewood car racing to create one-of-a-kind creations for the track. Aside from required dimensions and weights, the only rule for the builders was to use at least one piece of the wood block provided.

All of the participating builders far exceeded the expectations for the race, creating masterpieces that will eventually be auctioned for Childhelp and Victory Junction Gang Camp.

Alan Johnson's Hot Rods and Pinkee’s Rod Shop chose to create their hot rods from billet aluminum, while Rich Evans Designs and Street Vizions went with a more traditional approach of forming their cars from wood. Other builders looked for loopholes in the rules, as Rob Ida Concepts and Cotati Speed Shop entered hot rods with only three wheels.

The cars built by Clay Smith Cams and Carl’s Custom Cars embodied the spirit of traditional hot rods, while Boerne Stage Kustoms paid tribute to the land speed bullets of the past. The paint skills of these builders was on display with great entries from Hot Rods & Custom Stuff and Fesler Built.

Finally, Art Morrison engineered the most unique and advanced pinewood car in the race, fabricating an actual chassis and suspension, along with ball-bearing wheels.

Although some of the cars look much better than they raced, all of these pinewood cars are unique works of art. Derrick White with Street Vizions captured the HRIA Cup by leaving all the other entrants in the dust with his traditional hot-rod pinewood car. But, the true winners of this event will be the kids of Childhelp and Victory Junction Gang Camp.

All of these cars will be on display at the SEMA Show in November, and available for bidding on eBay beginning November 1. HRIA congratulates Street Vizions and thanks all of these builders for their time and dedication to this special event. Get ready for next year, as we are sure the cars will be even more unique and wild as we add more great builders to the race. Click here to see photos of the event.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.

TORA Welcomes New Select Committee Members

 

As a result of recent elections, TORA welcomes two brand-new Select Committee members. David Crocket of Rolling Big Power and Isaac Ronquillo of Big Country/Go Rhino Products began their first terms as select committee members last Thursday, July 1. The election results also included returning incumbents Tom Brooks of Truckin’ Thunder, Bill Cole of Yankee Customs Inc., Fred Snow of Hella Lighting and Melanie White of Hellwig Products.

The complete 2010–2011 TORA Select Committee may be found on the TORA homepage at www.sema.org/TORA.

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.

Media Trade Conference Exhibitor Registration Now Open

MPMC-member companies may now register for one of the 100 available exhibitor suites at the 2011 MPMC Media Trade Conference. Exhibitor registrations must be submitted using the online registration form [here].

The 14th annual MPMC Media Trade Conference takes place on January 25–27, 2011, at the Embassy Suites LAX South in El Segundo, California. A maximum of 100 MPMC manufacturers are assigned a suite in the hotel and host as many as 42 one-on-one, 30-minute meetings with editorial staff from national and international automotive media.

Exhibitor registration is open until August 20, 2010. If more than 100 registrations are received by the deadline, then the 100 available suites will be assigned via lottery. See event Rules and Regulations or via the online registration form.

MPMC Welcomes New Select Committee Members

 

MPMC welcomes six brand new members to the Select Committee as a result of recent elections. They are:

• William Baty, Centerforce Clutches
• Todd Gartshore, Baer Inc.
• Scott Hall, Moroso Performance Products
• John Sonnefeldt, Holley Performance
• Steve Williams, K&N Engineering
• Gary Wright, Painless Performance Products.

“This year saw quite a turnover in the Select Committee,” said newly installed Chairman Kyle Fickler of Weld Racing. “We have an interesting mix of returning incumbents and fresh faces which should make for a dynamic group. Vic Wood (newly installed chair-elect) and I are looking forward to working with everyone.”

The MPMC Select Committee, with member profiles, can be seen on the MPMC homepage at www.sema.org/mpmc.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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Visit MRC's website.

MRC Long-Range Planning Meeting

MRC will host its annual Long-Range Planning meeting at the Arizona Grand Resort in Phoenix, on Tuesday, September 28, 2010, from 6:00 p.m.–10:00 p.m. Dinner will be served. All reps are welcome and encouraged to participate in this open and interactive forum.

Participate in the meeting: Be part of the present—be part of the future—address issues faced daily by reps in all segments of the automotive industry.

For meeting coordinators to be able to accommodate food and beverage, attendees are asked to take a moment and download the RSVP form, call 909/978-6693 or e-mail stacib@sema.org by September 15, 2010.

MRC Rep Conference Coming to Vegas!!

The 9th annual MRC Rep Conference moves to Las Vegas at the 2010 SEMA Show. Bryan Shirley, president and CEO of the Manufacturers’ Agents National Association will host an open and interactive session titled “Survival of the Fittest! Is that You?” The economy has redefined the new automotive aftermarket…now it’s time to redefine yourself!

The MRC Rep Conference will convene at the Las Vegas Hilton on Sunday, October 31, 2010, from 4:00 p.m.–6:30 p.m. The early-bird price for SEMA members is $49 ($69 for non-members). Online event registration is now available! For additional information, contact SEMA Council Liaison Staci Bostock at 909/978-6693 or stacib@sema.org.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Staci Bostock.

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Visit PRO's website.

Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

ProPledge Task Force
David Stringer (Insignia Group) chairs this group and can be reached at dstringer@insigniagroup.com. The purpose of this group is to promote industry standards and to improve the perception of aftermarket installations throughout the restyling industry. ProPledge offers dealers a warranty program and is committed to delivering quality products and services.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs, and this council wants to deliver. Feel free to get in touch with us or come to one of our PRO events. Our hope is that if you haven’t been a part of PRO yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Angela Lee.

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Visit SPC's website.

Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Angela Lee.

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Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.