News | Specialty Equipment Market Association (SEMA)

Tue, 02/01/2011 - 10:57

SEMA News—February 2011

By Drew Hardin
Photo Courtesy Source Interlink Media

When Petersen Publishing Company photographer Eric Rickman took this photo in October 1958, Paul Schiefer’s involvement in developing a safe, “slipper” clutch for drag racers was still a decade away. So was the honor of being the very first inductee into SEMA’s Hall of Fame, a milestone that took place in 1969. Instead, what drew Rickman down to Schiefer Manufacturing in the San Diego area on that fall day was an assignment to photograph an assortment of Schiefer’s products as part of a lengthy review of competition clutches and flywheels that Bob Pendergast was putting together for Hot Rod magazine’s April 1959 issue.

This outtake from Rickman’s shoot shows Schiefer with stacks of aluminum blanks that would be machined into flywheels. As Pendergast wrote in his story, Schiefer had developed a process he called “Albro” that bonded bronze facings onto aluminum flywheels and pressure plates, “thus arriving at a combination offering light weight and superior heat emisitivity properties, along with a lasting friction surface.”

At the time, Schiefer made aluminum flywheels priced from $52–$70 “for all popular engines,” wrote Pendergast. Schiefer had also just added clutch applications priced from $50–$60 for Chevy V8s, including the Corvette. “Corvettes are hot,” said Schiefer’s ad in that April issue, “but every Corvette and Chevrolet owner should realize that only the new Schiefer lite-weight pressure plate assembly and the exclusive bonded face flywheel will eliminate all clutch worry and flywheel blowup.”

On the Fly

Tue, 02/01/2011 - 10:57

SEMA News—February 2011

By Drew Hardin
Photo Courtesy Source Interlink Media

When Petersen Publishing Company photographer Eric Rickman took this photo in October 1958, Paul Schiefer’s involvement in developing a safe, “slipper” clutch for drag racers was still a decade away. So was the honor of being the very first inductee into SEMA’s Hall of Fame, a milestone that took place in 1969. Instead, what drew Rickman down to Schiefer Manufacturing in the San Diego area on that fall day was an assignment to photograph an assortment of Schiefer’s products as part of a lengthy review of competition clutches and flywheels that Bob Pendergast was putting together for Hot Rod magazine’s April 1959 issue.

This outtake from Rickman’s shoot shows Schiefer with stacks of aluminum blanks that would be machined into flywheels. As Pendergast wrote in his story, Schiefer had developed a process he called “Albro” that bonded bronze facings onto aluminum flywheels and pressure plates, “thus arriving at a combination offering light weight and superior heat emisitivity properties, along with a lasting friction surface.”

At the time, Schiefer made aluminum flywheels priced from $52–$70 “for all popular engines,” wrote Pendergast. Schiefer had also just added clutch applications priced from $50–$60 for Chevy V8s, including the Corvette. “Corvettes are hot,” said Schiefer’s ad in that April issue, “but every Corvette and Chevrolet owner should realize that only the new Schiefer lite-weight pressure plate assembly and the exclusive bonded face flywheel will eliminate all clutch worry and flywheel blowup.”

Street Performance Council Wins SEMA PAC Council Challenge

Tue, 02/01/2011 - 10:08

SEMA News—February 2011

SPC Sets Example for Effective Political Action

By Dan Sadowski

	SPC Select Committee members were recognized for winning the Council Challenge at the 2010 SEMA Show (from left) James Yim, Chris Vopat, MK Sathya, Famous Rhodes, Brian Reese, Mike Lovro, Tyler Tanaka, Regis Finn, Gigi Ho, Chris Dye, Ed Burgy, Tracie Nuñez, George Ciordas and Malen Reger.

After an exciting competition late last year, the Street Performance Council (SPC) Select Committee earned the distinction of winning the 2010 SEMA Political Action Committee (PAC) Council Challenge. The contest ran between August and October, and the winner was the council Select Committee that was both 100% “PAC approved” and contributed the highest dollar amount.

The process of becoming PAC approved means filling out an authorization form required by federal law. The form allows SEMA to share information about the PAC. By filling out a form that may be accessed from the newly formatted SEMA PAC website members are only authorizing SEMA to communicate information regarding the PAC. Members are under no obligation to contribute.

To recognize the victory, SPC received $1,000 to be used toward a council activity of its choice, an acknowledgement banner displayed in the Central Hall at the 2010 SEMA Show and reserved seating and a special announcement at the SEMA Show Industry Awards Banquet. At the SPC Reception, Select Committee members were personally commended for their leadership and teamwork as PAC Chairman Doug Evans presented SPC Chairwoman Tracie Nuñez with a plaque commemorating the group’s Council Challenge success.

“I am honored to accept this award on SPC’s behalf in recognition of our commitment to SEMA PAC,” said Nuñez. “I hope this encourages fellow council leaders and all SEMA members to become involved in this important industry resource.”

		SEMA News Sponsor
Street Performance Council Select Committee Members Tracie Nuñez, Advanced Clutch Technology (Chairwoman) Tyler Tanaka, Cie Studios (Chair-Elect) Ed Burgy George Ciordas, KW Automotive North America Baadal Deliwala, Titan Motorsports Inc. Chris Dye, Club RSX Regis Finn, B&M Racing and Performance Products Gigi Ho, Digital Performance Inc. Mike Lovro, Auto Meter Products Oliver Rathlein, Eibach Springs Inc. Albert Reda, Vibrant Performance Brian Reese, Competition Cams Malen Reger, FND Clothing Famous Rhodes, eBay Inc. MK Sathya, Keystone Automotive Operations Chris Vopat, ProMedia LLC James Yim, Falken Tire Chris Thomson, Airaid Premium Filter Co. (SEMA Board of Directors Liaison)

Said Evans: “We are proud of all the SEMA councils that participated in this contest, which yielded significant member awareness of our efforts in Washington and additional financial contributions to our industry’s PAC. With the momentum created by the Council Challenge, SEMA PAC can continue to build and strengthen relationships with lawmakers supportive of our industry and small-business issues. With its exceptional effort, the SPC Select Committee exemplified the involvement and dedication necessary for us to thrive in this current economic and legislative environment.”

SEMA PAC allows SEMA members to pool their resources for a common political purpose. Many issues important to SEMA members are being debated in Washington—from regulatory reform to intellectual property protection and health care. Resolving these issues with a positive outcome for the industry hinges on member support. To learn more about SEMA PAC or to become involved today, please visit www.semapac.com or contact Congressional Affairs Manager Dan Sadowski at dans@sema.org.

SEMA PAC—Your Industry. Your Voice. Your Future.

Street Performance Council Wins SEMA PAC Council Challenge

Tue, 02/01/2011 - 10:08

SEMA News—February 2011

SPC Sets Example for Effective Political Action

By Dan Sadowski

	SPC Select Committee members were recognized for winning the Council Challenge at the 2010 SEMA Show (from left) James Yim, Chris Vopat, MK Sathya, Famous Rhodes, Brian Reese, Mike Lovro, Tyler Tanaka, Regis Finn, Gigi Ho, Chris Dye, Ed Burgy, Tracie Nuñez, George Ciordas and Malen Reger.

After an exciting competition late last year, the Street Performance Council (SPC) Select Committee earned the distinction of winning the 2010 SEMA Political Action Committee (PAC) Council Challenge. The contest ran between August and October, and the winner was the council Select Committee that was both 100% “PAC approved” and contributed the highest dollar amount.

The process of becoming PAC approved means filling out an authorization form required by federal law. The form allows SEMA to share information about the PAC. By filling out a form that may be accessed from the newly formatted SEMA PAC website members are only authorizing SEMA to communicate information regarding the PAC. Members are under no obligation to contribute.

To recognize the victory, SPC received $1,000 to be used toward a council activity of its choice, an acknowledgement banner displayed in the Central Hall at the 2010 SEMA Show and reserved seating and a special announcement at the SEMA Show Industry Awards Banquet. At the SPC Reception, Select Committee members were personally commended for their leadership and teamwork as PAC Chairman Doug Evans presented SPC Chairwoman Tracie Nuñez with a plaque commemorating the group’s Council Challenge success.

“I am honored to accept this award on SPC’s behalf in recognition of our commitment to SEMA PAC,” said Nuñez. “I hope this encourages fellow council leaders and all SEMA members to become involved in this important industry resource.”

		SEMA News Sponsor
Street Performance Council Select Committee Members Tracie Nuñez, Advanced Clutch Technology (Chairwoman) Tyler Tanaka, Cie Studios (Chair-Elect) Ed Burgy George Ciordas, KW Automotive North America Baadal Deliwala, Titan Motorsports Inc. Chris Dye, Club RSX Regis Finn, B&M Racing and Performance Products Gigi Ho, Digital Performance Inc. Mike Lovro, Auto Meter Products Oliver Rathlein, Eibach Springs Inc. Albert Reda, Vibrant Performance Brian Reese, Competition Cams Malen Reger, FND Clothing Famous Rhodes, eBay Inc. MK Sathya, Keystone Automotive Operations Chris Vopat, ProMedia LLC James Yim, Falken Tire Chris Thomson, Airaid Premium Filter Co. (SEMA Board of Directors Liaison)

Said Evans: “We are proud of all the SEMA councils that participated in this contest, which yielded significant member awareness of our efforts in Washington and additional financial contributions to our industry’s PAC. With the momentum created by the Council Challenge, SEMA PAC can continue to build and strengthen relationships with lawmakers supportive of our industry and small-business issues. With its exceptional effort, the SPC Select Committee exemplified the involvement and dedication necessary for us to thrive in this current economic and legislative environment.”

SEMA PAC allows SEMA members to pool their resources for a common political purpose. Many issues important to SEMA members are being debated in Washington—from regulatory reform to intellectual property protection and health care. Resolving these issues with a positive outcome for the industry hinges on member support. To learn more about SEMA PAC or to become involved today, please visit www.semapac.com or contact Congressional Affairs Manager Dan Sadowski at dans@sema.org.

SEMA PAC—Your Industry. Your Voice. Your Future.

Street Performance Council Wins SEMA PAC Council Challenge

Tue, 02/01/2011 - 10:08

SEMA News—February 2011

SPC Sets Example for Effective Political Action

By Dan Sadowski

	SPC Select Committee members were recognized for winning the Council Challenge at the 2010 SEMA Show (from left) James Yim, Chris Vopat, MK Sathya, Famous Rhodes, Brian Reese, Mike Lovro, Tyler Tanaka, Regis Finn, Gigi Ho, Chris Dye, Ed Burgy, Tracie Nuñez, George Ciordas and Malen Reger.

After an exciting competition late last year, the Street Performance Council (SPC) Select Committee earned the distinction of winning the 2010 SEMA Political Action Committee (PAC) Council Challenge. The contest ran between August and October, and the winner was the council Select Committee that was both 100% “PAC approved” and contributed the highest dollar amount.

The process of becoming PAC approved means filling out an authorization form required by federal law. The form allows SEMA to share information about the PAC. By filling out a form that may be accessed from the newly formatted SEMA PAC website members are only authorizing SEMA to communicate information regarding the PAC. Members are under no obligation to contribute.

To recognize the victory, SPC received $1,000 to be used toward a council activity of its choice, an acknowledgement banner displayed in the Central Hall at the 2010 SEMA Show and reserved seating and a special announcement at the SEMA Show Industry Awards Banquet. At the SPC Reception, Select Committee members were personally commended for their leadership and teamwork as PAC Chairman Doug Evans presented SPC Chairwoman Tracie Nuñez with a plaque commemorating the group’s Council Challenge success.

“I am honored to accept this award on SPC’s behalf in recognition of our commitment to SEMA PAC,” said Nuñez. “I hope this encourages fellow council leaders and all SEMA members to become involved in this important industry resource.”

		SEMA News Sponsor
Street Performance Council Select Committee Members Tracie Nuñez, Advanced Clutch Technology (Chairwoman) Tyler Tanaka, Cie Studios (Chair-Elect) Ed Burgy George Ciordas, KW Automotive North America Baadal Deliwala, Titan Motorsports Inc. Chris Dye, Club RSX Regis Finn, B&M Racing and Performance Products Gigi Ho, Digital Performance Inc. Mike Lovro, Auto Meter Products Oliver Rathlein, Eibach Springs Inc. Albert Reda, Vibrant Performance Brian Reese, Competition Cams Malen Reger, FND Clothing Famous Rhodes, eBay Inc. MK Sathya, Keystone Automotive Operations Chris Vopat, ProMedia LLC James Yim, Falken Tire Chris Thomson, Airaid Premium Filter Co. (SEMA Board of Directors Liaison)

Said Evans: “We are proud of all the SEMA councils that participated in this contest, which yielded significant member awareness of our efforts in Washington and additional financial contributions to our industry’s PAC. With the momentum created by the Council Challenge, SEMA PAC can continue to build and strengthen relationships with lawmakers supportive of our industry and small-business issues. With its exceptional effort, the SPC Select Committee exemplified the involvement and dedication necessary for us to thrive in this current economic and legislative environment.”

SEMA PAC allows SEMA members to pool their resources for a common political purpose. Many issues important to SEMA members are being debated in Washington—from regulatory reform to intellectual property protection and health care. Resolving these issues with a positive outcome for the industry hinges on member support. To learn more about SEMA PAC or to become involved today, please visit www.semapac.com or contact Congressional Affairs Manager Dan Sadowski at dans@sema.org.

SEMA PAC—Your Industry. Your Voice. Your Future.

Street Performance Council Wins SEMA PAC Council Challenge

Tue, 02/01/2011 - 10:08

SEMA News—February 2011

SPC Sets Example for Effective Political Action

By Dan Sadowski

	SPC Select Committee members were recognized for winning the Council Challenge at the 2010 SEMA Show (from left) James Yim, Chris Vopat, MK Sathya, Famous Rhodes, Brian Reese, Mike Lovro, Tyler Tanaka, Regis Finn, Gigi Ho, Chris Dye, Ed Burgy, Tracie Nuñez, George Ciordas and Malen Reger.

After an exciting competition late last year, the Street Performance Council (SPC) Select Committee earned the distinction of winning the 2010 SEMA Political Action Committee (PAC) Council Challenge. The contest ran between August and October, and the winner was the council Select Committee that was both 100% “PAC approved” and contributed the highest dollar amount.

The process of becoming PAC approved means filling out an authorization form required by federal law. The form allows SEMA to share information about the PAC. By filling out a form that may be accessed from the newly formatted SEMA PAC website members are only authorizing SEMA to communicate information regarding the PAC. Members are under no obligation to contribute.

To recognize the victory, SPC received $1,000 to be used toward a council activity of its choice, an acknowledgement banner displayed in the Central Hall at the 2010 SEMA Show and reserved seating and a special announcement at the SEMA Show Industry Awards Banquet. At the SPC Reception, Select Committee members were personally commended for their leadership and teamwork as PAC Chairman Doug Evans presented SPC Chairwoman Tracie Nuñez with a plaque commemorating the group’s Council Challenge success.

“I am honored to accept this award on SPC’s behalf in recognition of our commitment to SEMA PAC,” said Nuñez. “I hope this encourages fellow council leaders and all SEMA members to become involved in this important industry resource.”

		SEMA News Sponsor
Street Performance Council Select Committee Members Tracie Nuñez, Advanced Clutch Technology (Chairwoman) Tyler Tanaka, Cie Studios (Chair-Elect) Ed Burgy George Ciordas, KW Automotive North America Baadal Deliwala, Titan Motorsports Inc. Chris Dye, Club RSX Regis Finn, B&M Racing and Performance Products Gigi Ho, Digital Performance Inc. Mike Lovro, Auto Meter Products Oliver Rathlein, Eibach Springs Inc. Albert Reda, Vibrant Performance Brian Reese, Competition Cams Malen Reger, FND Clothing Famous Rhodes, eBay Inc. MK Sathya, Keystone Automotive Operations Chris Vopat, ProMedia LLC James Yim, Falken Tire Chris Thomson, Airaid Premium Filter Co. (SEMA Board of Directors Liaison)

Said Evans: “We are proud of all the SEMA councils that participated in this contest, which yielded significant member awareness of our efforts in Washington and additional financial contributions to our industry’s PAC. With the momentum created by the Council Challenge, SEMA PAC can continue to build and strengthen relationships with lawmakers supportive of our industry and small-business issues. With its exceptional effort, the SPC Select Committee exemplified the involvement and dedication necessary for us to thrive in this current economic and legislative environment.”

SEMA PAC allows SEMA members to pool their resources for a common political purpose. Many issues important to SEMA members are being debated in Washington—from regulatory reform to intellectual property protection and health care. Resolving these issues with a positive outcome for the industry hinges on member support. To learn more about SEMA PAC or to become involved today, please visit www.semapac.com or contact Congressional Affairs Manager Dan Sadowski at dans@sema.org.

SEMA PAC—Your Industry. Your Voice. Your Future.

Street Performance Council Wins SEMA PAC Council Challenge

Tue, 02/01/2011 - 10:08

SEMA News—February 2011

SPC Sets Example for Effective Political Action

By Dan Sadowski

	SPC Select Committee members were recognized for winning the Council Challenge at the 2010 SEMA Show (from left) James Yim, Chris Vopat, MK Sathya, Famous Rhodes, Brian Reese, Mike Lovro, Tyler Tanaka, Regis Finn, Gigi Ho, Chris Dye, Ed Burgy, Tracie Nuñez, George Ciordas and Malen Reger.

After an exciting competition late last year, the Street Performance Council (SPC) Select Committee earned the distinction of winning the 2010 SEMA Political Action Committee (PAC) Council Challenge. The contest ran between August and October, and the winner was the council Select Committee that was both 100% “PAC approved” and contributed the highest dollar amount.

The process of becoming PAC approved means filling out an authorization form required by federal law. The form allows SEMA to share information about the PAC. By filling out a form that may be accessed from the newly formatted SEMA PAC website members are only authorizing SEMA to communicate information regarding the PAC. Members are under no obligation to contribute.

To recognize the victory, SPC received $1,000 to be used toward a council activity of its choice, an acknowledgement banner displayed in the Central Hall at the 2010 SEMA Show and reserved seating and a special announcement at the SEMA Show Industry Awards Banquet. At the SPC Reception, Select Committee members were personally commended for their leadership and teamwork as PAC Chairman Doug Evans presented SPC Chairwoman Tracie Nuñez with a plaque commemorating the group’s Council Challenge success.

“I am honored to accept this award on SPC’s behalf in recognition of our commitment to SEMA PAC,” said Nuñez. “I hope this encourages fellow council leaders and all SEMA members to become involved in this important industry resource.”

		SEMA News Sponsor
Street Performance Council Select Committee Members Tracie Nuñez, Advanced Clutch Technology (Chairwoman) Tyler Tanaka, Cie Studios (Chair-Elect) Ed Burgy George Ciordas, KW Automotive North America Baadal Deliwala, Titan Motorsports Inc. Chris Dye, Club RSX Regis Finn, B&M Racing and Performance Products Gigi Ho, Digital Performance Inc. Mike Lovro, Auto Meter Products Oliver Rathlein, Eibach Springs Inc. Albert Reda, Vibrant Performance Brian Reese, Competition Cams Malen Reger, FND Clothing Famous Rhodes, eBay Inc. MK Sathya, Keystone Automotive Operations Chris Vopat, ProMedia LLC James Yim, Falken Tire Chris Thomson, Airaid Premium Filter Co. (SEMA Board of Directors Liaison)

Said Evans: “We are proud of all the SEMA councils that participated in this contest, which yielded significant member awareness of our efforts in Washington and additional financial contributions to our industry’s PAC. With the momentum created by the Council Challenge, SEMA PAC can continue to build and strengthen relationships with lawmakers supportive of our industry and small-business issues. With its exceptional effort, the SPC Select Committee exemplified the involvement and dedication necessary for us to thrive in this current economic and legislative environment.”

SEMA PAC allows SEMA members to pool their resources for a common political purpose. Many issues important to SEMA members are being debated in Washington—from regulatory reform to intellectual property protection and health care. Resolving these issues with a positive outcome for the industry hinges on member support. To learn more about SEMA PAC or to become involved today, please visit www.semapac.com or contact Congressional Affairs Manager Dan Sadowski at dans@sema.org.

SEMA PAC—Your Industry. Your Voice. Your Future.

WD-40/SEMA Cares Mustang Generates More Than $200K for Charity at Barrett-Jackson

Tue, 02/01/2011 - 10:07

The ’11 Ford Mustang GT sold for $100,000 at the Barrett-Jackson Classic Car Show and Auction in Scottsdale, Arizona, to benefit the Childhelp and Victory Junction Gang Camp children's charities.

Actor Tim Allen (left), auctioneer (center) and Craig Jackson, chairman/CEO of Barrett-Jackson (right).

Introduced at the 2010 SEMA Show in Las Vegas, the WD-40/SEMA Cares Mustang was auctioned off for $100,000 at the 40th annual Barrett-Jackson Classic Car Show and Auction in Scottsdale, Arizona, on Saturday, January 22, to benefit the Childhelp and Victory Junction Gang Camp children’s charities.

John and Jeanette Stallupi had the winning bid and will feature the vehicle in the Cars of Dreams Museum in Palm Beach, Florida.

Through the generosity of other car enthusiasts in attendance, an additional $125,000 was raised for the two charities via cash donations that will support their individual missions to change the lives of children in need.

“We’re pleased that WD-40 chose to sell the WD-40/SEMA Cares ’11 Ford Mustang custom coupe at our 40th Anniversary Scottsdale auction,” noted Craig Jackson, chairman/CEO of Barrett-Jackson. “The $100,000 sale of this custom pony car benefitted two notable charities, including Childhelp and Victory Junction Gang Camp. The car generated tremendous buzz among five bidders who each donated $10,000 on top of the $100,000 sale, including Tim Allen and Reggie Jackson, bringing the total number raised for both charities to $150,000. The sale of this car was part of the more than $4 million we were able to raise for charity during our event.”

Before being auctioned, the car was “detailed” on-site with signatures from celebrity supporters Reggie Jackson, Rick Hendrick and Tim Allen.

“We are overwhelmed and completely surprised with the results of the WD-40/SEMA Cares Mustang that was auctioned at Barrett-Jackson,” said Mike Spagnola, president of Street Scene Equipment and SEMA Board member. “In addition to the $100,000 sale, several celebrities stepped up to donate money to the auction. While the money is still coming in, we anticipate the total from the auction to exceed $200,000, which is absolutely incredible. I am eternally grateful to Craig Jackson and the staff at Barrett-Jackson for their help with the auction, as well as the management staff at WD-40.”

The ’11 Ford Mustang GT, rebuilt with high-performance aftermarket parts and a 5.0L V8 engine, produces nearly 600hp, features a custom body kit and interior, entertainment system and paint that emulates the WD-40 brand. Build partners included Street Scene Equipment, Paxton Superchargers, Stillen AP, MagnaFlow, Forgeline, Advanced Clutch Technology, Katzkin Leather, Hotchkis, Polk Audio, California Pony Car, Nitto Tire, PPG, Grant and GTR.

This is the second consecutive year WD-40 Company has partnered with SEMA Cares to build a custom vehicle for charity. Last year, the WD-40/SEMA Cares Camaro sold for $75,000 and benefited Childhelp and Victory Junction Gang Camp. A virtual version of this year’s Mustang was concurrently sold in Nitto 1320 Legends, an online racing game and social network with more than 1.5 million members, and raised $10,800 for the same charities.

“We wanted to partner with some of the best in the business to build a vehicle that helps support worthwhile causes and honors those who use WD-40,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “While we’re sad to finally have to say goodbye, we’ve accomplished what we set out to do and have created many positive lasting memories in the process.”

WD-40/SEMA Cares Mustang Generates More Than $200K for Charity at Barrett-Jackson

Tue, 02/01/2011 - 10:07

The ’11 Ford Mustang GT sold for $100,000 at the Barrett-Jackson Classic Car Show and Auction in Scottsdale, Arizona, to benefit the Childhelp and Victory Junction Gang Camp children's charities.

Actor Tim Allen (left), auctioneer (center) and Craig Jackson, chairman/CEO of Barrett-Jackson (right).

Introduced at the 2010 SEMA Show in Las Vegas, the WD-40/SEMA Cares Mustang was auctioned off for $100,000 at the 40th annual Barrett-Jackson Classic Car Show and Auction in Scottsdale, Arizona, on Saturday, January 22, to benefit the Childhelp and Victory Junction Gang Camp children’s charities.

John and Jeanette Stallupi had the winning bid and will feature the vehicle in the Cars of Dreams Museum in Palm Beach, Florida.

Through the generosity of other car enthusiasts in attendance, an additional $125,000 was raised for the two charities via cash donations that will support their individual missions to change the lives of children in need.

“We’re pleased that WD-40 chose to sell the WD-40/SEMA Cares ’11 Ford Mustang custom coupe at our 40th Anniversary Scottsdale auction,” noted Craig Jackson, chairman/CEO of Barrett-Jackson. “The $100,000 sale of this custom pony car benefitted two notable charities, including Childhelp and Victory Junction Gang Camp. The car generated tremendous buzz among five bidders who each donated $10,000 on top of the $100,000 sale, including Tim Allen and Reggie Jackson, bringing the total number raised for both charities to $150,000. The sale of this car was part of the more than $4 million we were able to raise for charity during our event.”

Before being auctioned, the car was “detailed” on-site with signatures from celebrity supporters Reggie Jackson, Rick Hendrick and Tim Allen.

“We are overwhelmed and completely surprised with the results of the WD-40/SEMA Cares Mustang that was auctioned at Barrett-Jackson,” said Mike Spagnola, president of Street Scene Equipment and SEMA Board member. “In addition to the $100,000 sale, several celebrities stepped up to donate money to the auction. While the money is still coming in, we anticipate the total from the auction to exceed $200,000, which is absolutely incredible. I am eternally grateful to Craig Jackson and the staff at Barrett-Jackson for their help with the auction, as well as the management staff at WD-40.”

The ’11 Ford Mustang GT, rebuilt with high-performance aftermarket parts and a 5.0L V8 engine, produces nearly 600hp, features a custom body kit and interior, entertainment system and paint that emulates the WD-40 brand. Build partners included Street Scene Equipment, Paxton Superchargers, Stillen AP, MagnaFlow, Forgeline, Advanced Clutch Technology, Katzkin Leather, Hotchkis, Polk Audio, California Pony Car, Nitto Tire, PPG, Grant and GTR.

This is the second consecutive year WD-40 Company has partnered with SEMA Cares to build a custom vehicle for charity. Last year, the WD-40/SEMA Cares Camaro sold for $75,000 and benefited Childhelp and Victory Junction Gang Camp. A virtual version of this year’s Mustang was concurrently sold in Nitto 1320 Legends, an online racing game and social network with more than 1.5 million members, and raised $10,800 for the same charities.

“We wanted to partner with some of the best in the business to build a vehicle that helps support worthwhile causes and honors those who use WD-40,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “While we’re sad to finally have to say goodbye, we’ve accomplished what we set out to do and have created many positive lasting memories in the process.”

Wheels and Accessories Premiere

Tue, 02/01/2011 - 10:04

SEMA News - February 2010

Exhibitors Embrace New Show Section

Changing the look and feel of a vehicle instantly, wheels and wheel accessories remain extremely popular with buyers and enthusiasts. In fact, for the 2010 SEMA Show a total of 17,839 buyers noted a specific interest in wheels, hubcaps and related accessories on their registration questionnaire. More than 140 exhibitors were on hand to satisfy their curiosity, exhibiting in a new Show section dedicated exclusively to wheels and related accessories.

The following pages spotlight the latest innovations from those companies, as seen in the 2010 SEMA Show New Products Showcase.


Air-Zenith 200-PSI OB2 Compressor 702/270-7988 www.air-zenith.com PN: AZOB2K World’s fastest 12-volt air compressor designed for air-ride suspensions and off-road vehicles. Backed by a two-year manufacturer warranty; 200 psi; 3.8 cfm; and 100% duty.		American Force Wheels 19.5x6.75 Forged Direct Bolt-On Classic Dually Wheels 800/620-6259 www.americanforcewheels.com PN: AF195 Available in a direct bolt-on fitment and a mirror finish, the 19.5x6.75 custom forged-aluminum wheels fit Chevy, GMC, Dodge and Ford dually trucks.


Alexrims Corp. Forged Magnesium Wheel 626/638-3431 www.alexglobal.com PN: Forged Wheel High-performance forged-magnesium alloy wheels for enthusiasts. Lower unsprung weight, shortening braking distances. Offers better acceleration and traction.		American Force Wheels 22x12 Forged Super Single Rebel Wheels 786/345-6301 www.americanforcewheels.com PN: AFT2212 American Force direct bolt-on Super Single wheels feature a forged-aluminum construction and mirror finish for 3/4-ton single-rear-wheel trucks. Available in 20x10, 20x12, 22x10, 22x12 and 24x12 in.


American Eagle Wheel Corp. Boss Modular 62 909/590-8828 www.americaneaglewheel.com PN: 6262-0553 American Eagle Wheel introduces the new Boss Modular Series 62 multipiece wheel in 22x10.5; available in a multitude of finishes.		American Force Wheels 24x12 Forged Super Single Evo Wheel–Black 786/345-6301 www.americanforcewheels.com PN: AFT2412 American Force direct bolt-on Super Single wheels feature a forged-aluminum construction and mirror finish with the option of black for 3/4-ton single-rear-wheel trucks. Available in 20x10, 20x12, 22x10, 22x12 and 24x12 in.

SEMA News Sponsor		SEMA News Sponsor



AmericanForce Wheels 24x8.25 Direct Bolt-On ChaseDually Wheel 786/345-6301 www.americanforcewheels.com PN: AF324 American Force direct bolt-on Chase wheels feature a forged-aluminum construction and mirror finish for dually trucks. Available in 22, 22.5, 24 and 26 in.		American Force Wheels Big-Rig Adaptors 800/620-6259 www.americanforcewheels.com PN: AFZ1 American Force Big-Rig adaptors convert 8- or 10-lug 3/4- and 1-ton trucks to the big-rig semi 10-lug bolt pattern. Chevy, GMC, Dodge and Ford.


Delta Wheel Co. DZ 103 Black and Machine 330/824-9433 www.deltawheelcompany.com PN: DZ 103 24-in. black and machine.		Delta Wheel Co. SIK 004 Chrome With a Black Insert 330/824-9433 www.deltawheelcompany.com PN:SIK 004 24-in. chrome with a black insert. Unique design; wide fitment range; paintable inserts.


American Force Wheels 26x8.25 Forged Aluminum Titan Dually Wheel 800/620-6259 www.americanforcewheels.ocm PN: AFM26 Available in multiple designs, the American Force 26x8.25 Titan wheel is the industry’s first 26-in. wheel for dually trucks. Custom forged-aluminum and a mirror finish.		Enkei Wheels ENKEI92 800/875-3100 www.enkei.com PN: 465-580-4838GG The ENKEI92 Classic Series wheel is made in Japan and will be available in 15x7 and 15x8 in 38 and 25 offsets. Designed with deep lips and aggressive offsets.


Borrani Americas X-Ray 920/725-1266 www.borraniamericas.com PN: XR1007 Borrani X-Ray wire wheels use a patented tubeless spoke-wire system. The rim design comes in 18-, 19- and 20-in. size widths from 7.5 to 10.5 in. wide.		American Force Wheels Aftermarket Dually Cap and Lug Nut Kits 800/620-6259 www.americanforcewheels.com PN: AFX305 American Force is now making aftermarket center caps for dually trucks. Available in 1-, 2- and 4-in. heights, these caps come in chrome and black.

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The Ultimate Wheel & Tire Plus Sizing Guide Bolt Pattern Pro 310/357-7293 www.plussizingguide.com PN: BPP The Bolt Pattern Pro. The newest and easiest way to measure wheel and vehicle bolt patterns. Measures vehicle’s bolt pattern even when the wheel is bolted on the vehicle.		The Ultimate Wheel & Tire Plus Sizing Guide Reverse Tire & Wheel Lookup (Best New Wheel and Related Product Winner) 310/357-7293 www.plussizingguide.com PN: PSGD Tire & Wheel Reverse Look Up Tool. Find what and how many vehicles a specific tire size and/or wheel bolt pattern will fit on.


GWG Wheels Inc. Savanti 718/297-9600 www.gwgwheels.com PN: G19 Multi-spoke micro-chrome wheel with custom-painted inserts.		Tenzo RacingSports/DeModa Concepts Mesh 661/250-3000 www.tenzoracinsports.com PN: TAWNU New for 2011. Available in 17 through 19 in. in black, bronze and charcoal finishes.


HRE Performance Wheels CL40 760/598-1960 www.hrewheels.com PN: CL-40 Single-piece forged wheel for Porsche 997.2 pin drive centerlock; 6061 T6 forged aluminum; and TPMS compatible.		HRE Performance Wheels P40S 760/598-1960 www.hrewheels.com PN: P40-S Single-piece forged 6061 T6 aluminum wheel; custom applications; tested to TÜV; TPMS direct bolt-in.




Golden Apple Corp. ADR Wheel ADR48 510/780-9800 www.1goldenapple.com PN: ADR48 ADR48 Sickle. Available in 19x8, 19x10, 20x8 and 20x10 offsets and bolt patterns for most Japanese, European and domestic vehicles. Utilizes LRF paint technology.		HD Wheels Switch 888/707-9880 www.hdwheelsusa.com PN: SW All-new original Switch wheel. By starting and stopping the standard machining process, up to 32 different designs can be ordered from this one mold. The Switch is available in sizes 17, 18 and 19.


IForgedPerformanceAlloys/ForgestarWheels CF5 714/826-8249 www.forgestar.com PN: CF5 Carbon-fiber finish; deep concave profile; custom offsets; wheels are made to order; flow-formed design; technology allows the wheels to look 1-in. larger in diameter; high-quality flow-form production.		GWG Wheels Inc. Kenzi 718/297-9600 www.gwgwheels.com PN: G34 Split five-spokes with micro-finish paint, featuring a bold look and aggressive performance.

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HRE Performance Wheels 593RS 760/598-1960 www.hrewheels.com PN: 593-RS Custom forged three-piece wheel. Multi-spoke design; 18- to 20-in. diameters; 7.5- to 14-in. widths.		IForged Performance Alloys/Forgestar Wheels F15 (Best New Wheel and Related Product Runner-Up 714/826-8249 www.forgestar.com PN: 22F15 Custom offsets; wheels are made to order; flow-formed design; technology allows the wheels to look 1-in. larger in diameter; high-quality flow-form production; and modular construction.


IForged PerformanceAlloys/Forgestar Wheels / 22-in. F14 Wheel 714/826-8249 www.forgestar.com PN: 22F14 Deep concave profile; custom offsets; wheels are made to order; flow-formed design; technology allows the wheels to look 1-in. larger in diameter; high-quality flow-form production.		The Ultimate Wheel & Tire Plus Sizing Guide *The Ultimate Wheel & Tire Plus Sizing Guide* 310/357-7293 www.plussizingguide.com PN: PSG2011 The fast and easy way to determine original equipment and plus-size tire and wheel applications for cars, trucks, crossovers and SUVs.


Merceli Wheels & Mystique Wheels Mystikol Wheels (Best New Wheel and Related Product Runner-Up) 800/332-0018 www.mystikolwheels.com PN: Mystikol Wheel A one-piece wheel line that prioritizes fashion and functionality. Each Mystikol wheel is available in many custom finishes.		IForgedPerformance Alloys/Forgestar Wheels Concave Series Legacy 714/484-1070 www.iforged.com PN: IFORGEDCONCAVE Deep concave profile; custom offsets; wheels are made to order; forged design; modular construction.


Player Wheel Group CABO 118 330/799-9274 www.playerwheelgroup.com Custom alloy wheel.		Player Wheel Group Limited 506 (Chrome With Black Inserts) 330/799-9274 www.playerwheelgroup.com Custom alloy wheel.


Player Wheel Group Shooz 011 (Chrome With Black Inserts) 330/799-9274 www.playerwheelgroup.com PN: Shooz 011 Custom alloy wheel.		Kyowa Designs/Concept One Executive RS-55 626/968-8913 www.conceptonewheels.net PN: RS-55 2010 38 55 CMBKF RS-55 matte-black machine stainless chrome lip; 20x8.5; 20x10; 22x9; 22x10.5.
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Topline Products Black Ice Alloys \|VB9–Sigma 877/948-9500 www.blackicealloys.net PN: VB9 Utilizing exclusive black + chrome finish technology, this spectacular five-spoke design features chiseled chrome spokes contrasted against black center detailing. The VB9 Sigma will be available in 17x7.5, 18x7.5, and 20x7.5 sizes for passenger applications.		ToplineProducts V-Rock OffroadWheels \| VR6–Drone 877/648-9500 www.v-rockoffroadwheels.com PN: VR6 With lifted and stock fitments for five-, six- and eight-lug applications, the VR6–Drone showcases a 10-spoke configuration perfect for harsh road conditions. The notched spokes and rugged flange accentuate its heavy-duty appearance in 17-, 18- and 20-in. sizes.


Topline Products Verde Custom Wheels \| V32–Skylon 877/648-9500 www.verdecustomwheels.com PN: V32 The Style V32–Skylon from Verde Custom Wheels is a modern update to the classic five-spoke design. With its futuristic look and one offset spoke, the V32 is available in 22x8.5, 20x8.5 and 18x8 sizes to fit most passenger applications.		Topline Products Envy Style \| VE01–Pelle 877/648-9500 www.tradeunion.com PN: VE01 The VE01–Pelle wheel is available in 22x8.5 and 20x8.5 and features a unique three-spoke configuration with optional vented inserts that can be color-matched. The vented inserts can also be removed to create a completely different wheel appearance.


Topline Products Verde Custom Wheels \| V35—Mantis 877/648-9500 www.verdecustomwheels.com PN: V35 The V35–Mantis features a split five-spoke design highlighted by spiked pieces that accentuate the split spokes and is available in 18x8 and 20x8.5 sizes for passenger applications.		Wheelware Software Wheelware Software 504/737-1558 www.wheelwaresoftware.com PN: Wheel Software Interactive vehicle design software that displays, markets and sells aftermarket wheels, tires and accessories.


Topline Products Envy Style–VE03–Monolyth 877/648-9500 www.tradeunion.com PN: VE03 Envy Style presents the bold yet seemingly timeless VE03–Monolyth with its revolutionary two-spoke pattern. Featuring clean lines and a subtle bezel, the Monolyth is available in 20x8.5 and 22x8.5 sizes.		Topline Products Verde Custom Wheels \| V33–Thorax 877/648-9500 www.verdecustomwheels.com PN: V33 The Thorax features a machined face with intricate detailing along the spokes flowing into a smooth black lip. Available in 22x9.5 and 20x8.5 sizes, the V33–Thorax is the perfect complement for aggressive-looking cars, trucks and SUVs alike.


Velocity Wheels U2-55 323/267-0683 www.velocitywheel.com PN: U2-55 U52-55 is made from 20-in. FWD and RWD to 28-in. finish chrome and black with a machined face and machined line.		Wobblin Wheel Wobblin Wheel 931/538-2778 www.wobblinwheel.com PN: 1007 The Wobblin Wheel is a revolutionary new wheel design that goes against everything that is “the norm” in the wheel industry. The wheel actually wobbles in perfect balance!