Yakima will use a wind tunnel to demonstrate the effectiveness of its quiet, fuel-efficient Whispbar vehicle roof rack in its booth at the 2011 SEMA Show.

At the 2011 SEMA Show, Yakima—a designer and manufacturer of vehicle racks for boats, bikes, camping, winter sports gear, trailers and cargo solutions—will introduce a quiet, fuel-efficient roof rack called the Whispbar, which, according to the company, reduces wind drag by up to 70%.

Whispbar’s original designer—a former Rolls-Royce aircraft engineer—developed the aerofoil wing shape, which is designed to reduce wind noise and vibration. The Whispbar’s proprietary Smartfoot technology can easily transfer to virtually any vehicle. Yakima will be the first to provide a product demonstration at its booth (#30099) using a wind tunnel.

“Whispbar by Yakima is the result of our clear focus on innovation and technology and providing a first-class product,” said Ron Ten Berge, senior vice president/CMO at Yakima Products. “We worked extremely hard to minimize noise and drag, which have been at the top of the list of consumer complaints when it comes to the rack category. Whispbar was not only wind tested, but also subjected to the most stringent conditions in laboratories in addition to thousands of miles of road testing. Also, Whispbar fits well with the styling of European vehicles.”

Whispbar by Yakima can be purchased at www.yakima.com and at select retailers throughout the United States.


 





 

	Zan Martin

In today’s business environment, companies have to be more creative than ever with their marketing budgets. Some companies are finding success in combining resources to reach a new consumer base using both traditional automotive channels and non-automotive channels. By developing strategic partnerships, marketing efforts can be expanded without breaking the bank.

The SEMA Education Institute (SEI) will feature a panel of industry veterans to take a deeper dive into this subject at the 2011 SEMA Show, Wednesday, November 2, from 9:30 a.m.–10:30 a.m. at the Las Vegas Convention Center.

This intriguing discussion, moderated by Zan Martin, president of Martin & Company Advertising, will challenge you to consider new ways to market your company and reach an all-new customer base.

Panelists will include:

• Tim Martin, vice president, K&N Engineering, has various responsibilities in sales, marketing, operations and information technology. K&N is the market-leading manufacturer of performance air filters and air intake kits. Martin leads K&N in a variety of automotive-oriented marketing as well as non-traditional consumer events, advertising and promotions.
• Jim O’Connell, vice president and chief sales officer, NASCAR, oversees all assets carrying the NASCAR trademark, including the divisions of partnership marketing, business solutions, automotive aftermarket, licensing and new business. He began his tenure with NASCAR in 2006 as vice president of corporate marketing, and has also held senior management positions with Viacom, the NFL and Frito-Lay. With a large and growing national fan base, NASCAR has relationships with more major corporations than any other sport and is demonstrated to produce measurable results for its sponsors.
• Myles Kovacs, president and co-founder, DUB Publishing, is a leading voice of the influential, trendsetting youth market. He connects with young consumers through America’s influencers—entertainers, media, hot product designers and mainstream corporations—and through his cornerstone asset, DUB magazine. Kovacs has propelled DUB Publishing Inc. and its family of companies into an annual $50 million-plus business. He has partnered with such organizations as Best Buy, Chrysler, Energizer, General Motors, Microsoft, Mobil 1, NASCAR, Procter & Gamble and Wal-Mart, targeting the youth market. Newsweek named Kovacs one of the nation’s “10 Big Thinkers for Big Business in the 21st Century.”
• Todd Hoffman, vice president of sales and marketing, A.R.E Truck Caps & Truck Accessories, has been responsible for the development of the company's technical support and warranty departments, as well as implementation of e-tools, e-lead systems, e-marketing and dealer-based support initiatives. He has been active in broadening A.R.E brand awareness among non-traditional markets, including the recent build of a Pro Football Hall of Fame F-150 project vehicle and participation in music festivals and outdoorsman events whose audience demographics attract high numbers of truck owners.
• Dennis Kurtz, Showgun Entertainment, specializes in artist development. He has been involved in sponsorship programming, execution and artist relations/brand relations. He has been involved with sponsorships for Janet Jackson, *NSYNC, Backstreet Boys, Travis Tritt, George Strait Country Music Fest, Ozzfest, Matt Stillwell, Jason Sturgeon and more. His expertise is in ensuring that everyone wins and all deal points are realized for both sides.

Don't miss this intriguing panel discussion that will challenge you to consider new ways to market your company. Join us Wednesday, November 2, at 9:30 a.m. at the Las Vegas Convention Center, Room N257.

View the entire SEMA Show Education Days calendar.

Other sessions you may be interested in:

Date: Mondy, October 31

Time: 9:30 a.m.–10:30 a.m.
Session: How to Build Synergy Between Your Advertising, Marketing, PR and Social Media Campaigns
Presenter: Tom Marx, The Marx Group

TIme: 11:00 a.m.–12:00 p.m.
Session: 8 Steps to Master Marketing
Presenter: Jon Goldman, Brand Launcher

Time: 1:00 p.m.–2:00 p.m.
Session: Shoestring Marketing – The Media Conundrum
Presenter: Larry Mersereau, PromoPower.com

Time: 3:00 p.m.–4:00 p.m.
Session: The Moment of Truth – Converting Shoppers to Buyers, Upselling and Creating Evangelists
Presenter: Larry Mersereau, PromoPower.com

Wednesday, November 2

Time: 9:30 a.m.–10:30 a.m.
Session: Strategic Partnerships: Reaching New Customers Through Non-Traditional Channels
Panel: Zan Martin, Martin & Company Advertising; Myles Kovacs, DUB; Tim Martin, K&N Engineering; Jim O’Connell, NASCAR; Todd Hoffman, ARE Accessories; Dennis Kurtz, Showgun Entertainment

Time: 1:00 p.m.–2:00 p.m.
Session: Changing Landscape of Media
Presenter: Steve Parker Jr., Levelwing

Thursday, November 3

Time: 9:30 a.m.–10:30 a.m.
Session: Creating Store Layouts that Sell, Sell, Sell!
Presenters: Kizer & Bender

Time: 11:00 a.m.–12:00 p.m.
Session: Retail Revolution: How to Make Your Store Stand Out
Presenters: Kizer & Bender

All sessions will be held at the Las Vegas Convention Center, Room N257.

 

	Zan Martin

In today’s business environment, companies have to be more creative than ever with their marketing budgets. Some companies are finding success in combining resources to reach a new consumer base using both traditional automotive channels and non-automotive channels. By developing strategic partnerships, marketing efforts can be expanded without breaking the bank.

The SEMA Education Institute (SEI) will feature a panel of industry veterans to take a deeper dive into this subject at the 2011 SEMA Show, Wednesday, November 2, from 9:30 a.m.–10:30 a.m. at the Las Vegas Convention Center.

This intriguing discussion, moderated by Zan Martin, president of Martin & Company Advertising, will challenge you to consider new ways to market your company and reach an all-new customer base.

Panelists will include:

• Tim Martin, vice president, K&N Engineering, has various responsibilities in sales, marketing, operations and information technology. K&N is the market-leading manufacturer of performance air filters and air intake kits. Martin leads K&N in a variety of automotive-oriented marketing as well as non-traditional consumer events, advertising and promotions.
• Jim O’Connell, vice president and chief sales officer, NASCAR, oversees all assets carrying the NASCAR trademark, including the divisions of partnership marketing, business solutions, automotive aftermarket, licensing and new business. He began his tenure with NASCAR in 2006 as vice president of corporate marketing, and has also held senior management positions with Viacom, the NFL and Frito-Lay. With a large and growing national fan base, NASCAR has relationships with more major corporations than any other sport and is demonstrated to produce measurable results for its sponsors.
• Myles Kovacs, president and co-founder, DUB Publishing, is a leading voice of the influential, trendsetting youth market. He connects with young consumers through America’s influencers—entertainers, media, hot product designers and mainstream corporations—and through his cornerstone asset, DUB magazine. Kovacs has propelled DUB Publishing Inc. and its family of companies into an annual $50 million-plus business. He has partnered with such organizations as Best Buy, Chrysler, Energizer, General Motors, Microsoft, Mobil 1, NASCAR, Procter & Gamble and Wal-Mart, targeting the youth market. Newsweek named Kovacs one of the nation’s “10 Big Thinkers for Big Business in the 21st Century.”
• Todd Hoffman, vice president of sales and marketing, A.R.E Truck Caps & Truck Accessories, has been responsible for the development of the company's technical support and warranty departments, as well as implementation of e-tools, e-lead systems, e-marketing and dealer-based support initiatives. He has been active in broadening A.R.E brand awareness among non-traditional markets, including the recent build of a Pro Football Hall of Fame F-150 project vehicle and participation in music festivals and outdoorsman events whose audience demographics attract high numbers of truck owners.
• Dennis Kurtz, Showgun Entertainment, specializes in artist development. He has been involved in sponsorship programming, execution and artist relations/brand relations. He has been involved with sponsorships for Janet Jackson, *NSYNC, Backstreet Boys, Travis Tritt, George Strait Country Music Fest, Ozzfest, Matt Stillwell, Jason Sturgeon and more. His expertise is in ensuring that everyone wins and all deal points are realized for both sides.

Don't miss this intriguing panel discussion that will challenge you to consider new ways to market your company. Join us Wednesday, November 2, at 9:30 a.m. at the Las Vegas Convention Center, Room N257.

View the entire SEMA Show Education Days calendar.

Other sessions you may be interested in:

Date: Mondy, October 31

Time: 9:30 a.m.–10:30 a.m.
Session: How to Build Synergy Between Your Advertising, Marketing, PR and Social Media Campaigns
Presenter: Tom Marx, The Marx Group

TIme: 11:00 a.m.–12:00 p.m.
Session: 8 Steps to Master Marketing
Presenter: Jon Goldman, Brand Launcher

Time: 1:00 p.m.–2:00 p.m.
Session: Shoestring Marketing – The Media Conundrum
Presenter: Larry Mersereau, PromoPower.com

Time: 3:00 p.m.–4:00 p.m.
Session: The Moment of Truth – Converting Shoppers to Buyers, Upselling and Creating Evangelists
Presenter: Larry Mersereau, PromoPower.com

Wednesday, November 2

Time: 9:30 a.m.–10:30 a.m.
Session: Strategic Partnerships: Reaching New Customers Through Non-Traditional Channels
Panel: Zan Martin, Martin & Company Advertising; Myles Kovacs, DUB; Tim Martin, K&N Engineering; Jim O’Connell, NASCAR; Todd Hoffman, ARE Accessories; Dennis Kurtz, Showgun Entertainment

Time: 1:00 p.m.–2:00 p.m.
Session: Changing Landscape of Media
Presenter: Steve Parker Jr., Levelwing

Thursday, November 3

Time: 9:30 a.m.–10:30 a.m.
Session: Creating Store Layouts that Sell, Sell, Sell!
Presenters: Kizer & Bender

Time: 11:00 a.m.–12:00 p.m.
Session: Retail Revolution: How to Make Your Store Stand Out
Presenters: Kizer & Bender

All sessions will be held at the Las Vegas Convention Center, Room N257.

 

	Mike Spagnola of Street Scene Equipment (Left), posed here with Doug Evans of Source Interlink Media, was named the 2010 SEMA Person of the Year at last year's SEMA Show Industry Awards Banquet.

Interest in the SEMA Show Industry Awards Banquet, an annual celebration of the specialty-equipment industry that also provides the backdrop for the presentation of SEMA's industry awards, has reached an all-time high. As a result, a  waiting list—a first for the event—has been established for those who are interested in attending the banquet but have not yet secured tickets. 



Access the waiting list for the 2011 SEMA Show Industry Awards Banquet.

Note: If you have already ordered your tickets, you should have received a confirmation. Bring the confirmation to the SEMA Association Center to receive your tickets.

Earlier this year, Sinbad was named the featured entertainment for the banquet due to his crowd-appeal and his outstanding performance at the SEMA Industry Awards Banquet in 2004. With the ability to tailor his show to the industry, Sinbad gets the crowd involved and readily improvises to hilarious effect. It promises to be a great show to cap the night.

The SEMA awards that are typically presented during the banquet at the SEMA Show include the SEMA Person of the Year, SEMA WD of the Year and SEMA Manufacturers’ Rep Agency of the Year. The 2011 SEMA Hall of Fame inductees—Art Chrisman, Chrisman’s Auto Rod Specialist; Chris Economaki, National Speed Sports News; Gray Baskerville, Hot Rod magazine; and John Towle, Performance Warehouse Association (PWA)—will be recognized and honored during the event.

The 2011 SEMA Show is set for Tuesday–Friday, November 1–4, at the Las Vegas Convention Center. Visit www.SEMAShow.com for registration and for the latest Show information, including celebrity appearances, educational seminars, exhibitor lists and floorplans and more.

 

	Mike Spagnola of Street Scene Equipment (Left), posed here with Doug Evans of Source Interlink Media, was named the 2010 SEMA Person of the Year at last year's SEMA Show Industry Awards Banquet.

Interest in the SEMA Show Industry Awards Banquet, an annual celebration of the specialty-equipment industry that also provides the backdrop for the presentation of SEMA's industry awards, has reached an all-time high. As a result, a  waiting list—a first for the event—has been established for those who are interested in attending the banquet but have not yet secured tickets. 



Access the waiting list for the 2011 SEMA Show Industry Awards Banquet.

Note: If you have already ordered your tickets, you should have received a confirmation. Bring the confirmation to the SEMA Association Center to receive your tickets.

Earlier this year, Sinbad was named the featured entertainment for the banquet due to his crowd-appeal and his outstanding performance at the SEMA Industry Awards Banquet in 2004. With the ability to tailor his show to the industry, Sinbad gets the crowd involved and readily improvises to hilarious effect. It promises to be a great show to cap the night.

The SEMA awards that are typically presented during the banquet at the SEMA Show include the SEMA Person of the Year, SEMA WD of the Year and SEMA Manufacturers’ Rep Agency of the Year. The 2011 SEMA Hall of Fame inductees—Art Chrisman, Chrisman’s Auto Rod Specialist; Chris Economaki, National Speed Sports News; Gray Baskerville, Hot Rod magazine; and John Towle, Performance Warehouse Association (PWA)—will be recognized and honored during the event.

The 2011 SEMA Show is set for Tuesday–Friday, November 1–4, at the Las Vegas Convention Center. Visit www.SEMAShow.com for registration and for the latest Show information, including celebrity appearances, educational seminars, exhibitor lists and floorplans and more.

The 2010 SEMA Design Award for Best GM Vehicle went to Peter Colello of Mumbles Marketing for his ’11 bronze Camaro.

General Motors will once again present its Design Awards for various categories at the SEMA Show. The automaker announced that the categories will be divided into two groups:

• Vehicles: cars, SUVs, trucks, hot rods, restored vehicles
• Technology: component/system design

SEMA Show exhibitors displaying a GM-based project vehicle at the 2011 SEMA Show can apply for GM Design Award consideration by using the GM Design Award Application (pdf). Companies can copy the application to apply for more than one vehicle or component award. Exhibitors may also forward the application to any suppliers who contributed to the GM Show vehicle or who have a new/innovative component design.

The awards for components will be presented to the design or manufacturing company and not the displaying company. Vehicle awards will be presented to the vehicle owners.

For more information, including details on judging, read the GM Design Award criteria (pdf). To submit a vehicle or component for consideration, use the GM Design Award Application (pdf). Questions? Contact GM's Bob Kern at 313-300-9471.

The 2010 SEMA Design Award for Best GM Vehicle went to Peter Colello of Mumbles Marketing for his ’11 bronze Camaro.

General Motors will once again present its Design Awards for various categories at the SEMA Show. The automaker announced that the categories will be divided into two groups:

• Vehicles: cars, SUVs, trucks, hot rods, restored vehicles
• Technology: component/system design

SEMA Show exhibitors displaying a GM-based project vehicle at the 2011 SEMA Show can apply for GM Design Award consideration by using the GM Design Award Application (pdf). Companies can copy the application to apply for more than one vehicle or component award. Exhibitors may also forward the application to any suppliers who contributed to the GM Show vehicle or who have a new/innovative component design.

The awards for components will be presented to the design or manufacturing company and not the displaying company. Vehicle awards will be presented to the vehicle owners.

For more information, including details on judging, read the GM Design Award criteria (pdf). To submit a vehicle or component for consideration, use the GM Design Award Application (pdf). Questions? Contact GM's Bob Kern at 313-300-9471.

The 2010 SEMA Design Award for Best GM Vehicle went to Peter Colello of Mumbles Marketing for his ’11 bronze Camaro.

General Motors will once again present its Design Awards for various categories at the SEMA Show. The automaker announced that the categories will be divided into two groups:

• Vehicles: cars, SUVs, trucks, hot rods, restored vehicles
• Technology: component/system design

SEMA Show exhibitors displaying a GM-based project vehicle at the 2011 SEMA Show can apply for GM Design Award consideration by using the GM Design Award Application (pdf). Companies can copy the application to apply for more than one vehicle or component award. Exhibitors may also forward the application to any suppliers who contributed to the GM Show vehicle or who have a new/innovative component design.

The awards for components will be presented to the design or manufacturing company and not the displaying company. Vehicle awards will be presented to the vehicle owners.

For more information, including details on judging, read the GM Design Award criteria (pdf). To submit a vehicle or component for consideration, use the GM Design Award Application (pdf). Questions? Contact GM's Bob Kern at 313-300-9471.

The 2010 SEMA Design Award for Best GM Vehicle went to Peter Colello of Mumbles Marketing for his ’11 bronze Camaro.

General Motors will once again present its Design Awards for various categories at the SEMA Show. The automaker announced that the categories will be divided into two groups:

• Vehicles: cars, SUVs, trucks, hot rods, restored vehicles
• Technology: component/system design

SEMA Show exhibitors displaying a GM-based project vehicle at the 2011 SEMA Show can apply for GM Design Award consideration by using the GM Design Award Application (pdf). Companies can copy the application to apply for more than one vehicle or component award. Exhibitors may also forward the application to any suppliers who contributed to the GM Show vehicle or who have a new/innovative component design.

The awards for components will be presented to the design or manufacturing company and not the displaying company. Vehicle awards will be presented to the vehicle owners.

For more information, including details on judging, read the GM Design Award criteria (pdf). To submit a vehicle or component for consideration, use the GM Design Award Application (pdf). Questions? Contact GM's Bob Kern at 313-300-9471.

The 2010 SEMA Design Award for Best GM Vehicle went to Peter Colello of Mumbles Marketing for his ’11 bronze Camaro.

General Motors will once again present its Design Awards for various categories at the SEMA Show. The automaker announced that the categories will be divided into two groups:

• Vehicles: cars, SUVs, trucks, hot rods, restored vehicles
• Technology: component/system design

SEMA Show exhibitors displaying a GM-based project vehicle at the 2011 SEMA Show can apply for GM Design Award consideration by using the GM Design Award Application (pdf). Companies can copy the application to apply for more than one vehicle or component award. Exhibitors may also forward the application to any suppliers who contributed to the GM Show vehicle or who have a new/innovative component design.

The awards for components will be presented to the design or manufacturing company and not the displaying company. Vehicle awards will be presented to the vehicle owners.

For more information, including details on judging, read the GM Design Award criteria (pdf). To submit a vehicle or component for consideration, use the GM Design Award Application (pdf). Questions? Contact GM's Bob Kern at 313-300-9471.