Register now for the West Coast Customs Experience training program and wrench with the pros on three new Chrysler vehicles.

The West Coast Customs (WCC) Experience is returning to Las Vegas for the 2013 SEMA Show. Located in booth #11293, Ryan Friedlinghaus and the WCC Crew will be hosting master classes on what it takes to turn a vehicle into a rolling work of art. Register now for one of just 240 available seats. In addition to training, you'll also have the opportunity to play an important role assisting the WCC technicians as they work against the clock to customize three new Chrysler vehicles by Friday at 4:00 p.m.

Each day classes will focus on a different aspect of today's automotive specialty-equipment industry. The workshops will run from 10:00 a.m.–3:00 p.m. daily, and participants must be at least 18 years old and have a SEMA badge to participate. Sign up now and get ready to roll up your sleeves and become a part of SEMA Show history.

In addition to the training sessions, West Coast Customs will also host a variety of live performances and guest appearances including:

• Ryan Friedlinghaus and the WCC crew
• Ryno Templeton – Artist/Painter
• DJ Ashba of Guns N' Roses
• Ben Corn (Live) – Tattoo Artist
• The Monster Kids - Performing LIVE Daily
• David Garibaldi – Performance Painter LIVE
• DJ E-Fresh - Spinning all day

	Register now for the West Coast Customs Experience training program and wrench with the pros on three new Chrysler vehicles.

The West Coast Customs (WCC) Experience is returning to Las Vegas for the 2013 SEMA Show. Located in booth #11293, Ryan Friedlinghaus and the WCC Crew will be hosting master classes on what it takes to turn a vehicle into a rolling work of art. Register now for one of just 240 available seats. In addition to training, you'll also have the opportunity to play an important role assisting the WCC technicians as they work against the clock to customize three new Chrysler vehicles by Friday at 4:00 p.m.

Each day classes will focus on a different aspect of today's automotive specialty-equipment industry. The workshops will run from 10:00 a.m.–3:00 p.m. daily, and participants must be at least 18 years old and have a SEMA badge to participate. Sign up now and get ready to roll up your sleeves and become a part of SEMA Show history.

In addition to the training sessions, West Coast Customs will also host a variety of live performances and guest appearances including:

• Ryan Friedlinghaus and the WCC crew
• Ryno Templeton – Artist/Painter
• DJ Ashba of Guns N' Roses
• Ben Corn (Live) – Tattoo Artist
• The Monster Kids - Performing LIVE Daily
• David Garibaldi – Performance Painter LIVE
• DJ E-Fresh - Spinning all day

	Register now for the West Coast Customs Experience training program and wrench with the pros on three new Chrysler vehicles.

The West Coast Customs (WCC) Experience is returning to Las Vegas for the 2013 SEMA Show. Located in booth #11293, Ryan Friedlinghaus and the WCC Crew will be hosting master classes on what it takes to turn a vehicle into a rolling work of art. Register now for one of just 240 available seats. In addition to training, you'll also have the opportunity to play an important role assisting the WCC technicians as they work against the clock to customize three new Chrysler vehicles by Friday at 4:00 p.m.

Each day classes will focus on a different aspect of today's automotive specialty-equipment industry. The workshops will run from 10:00 a.m.–3:00 p.m. daily, and participants must be at least 18 years old and have a SEMA badge to participate. Sign up now and get ready to roll up your sleeves and become a part of SEMA Show history.

In addition to the training sessions, West Coast Customs will also host a variety of live performances and guest appearances including:

• Ryan Friedlinghaus and the WCC crew
• Ryno Templeton – Artist/Painter
• DJ Ashba of Guns N' Roses
• Ben Corn (Live) – Tattoo Artist
• The Monster Kids - Performing LIVE Daily
• David Garibaldi – Performance Painter LIVE
• DJ E-Fresh - Spinning all day

	Register now for the West Coast Customs Experience training program and wrench with the pros on three new Chrysler vehicles.

The West Coast Customs (WCC) Experience is returning to Las Vegas for the 2013 SEMA Show. Located in booth #11293, Ryan Friedlinghaus and the WCC Crew will be hosting master classes on what it takes to turn a vehicle into a rolling work of art. Register now for one of just 240 available seats. In addition to training, you'll also have the opportunity to play an important role assisting the WCC technicians as they work against the clock to customize three new Chrysler vehicles by Friday at 4:00 p.m.

Each day classes will focus on a different aspect of today's automotive specialty-equipment industry. The workshops will run from 10:00 a.m.–3:00 p.m. daily, and participants must be at least 18 years old and have a SEMA badge to participate. Sign up now and get ready to roll up your sleeves and become a part of SEMA Show history.

In addition to the training sessions, West Coast Customs will also host a variety of live performances and guest appearances including:

• Ryan Friedlinghaus and the WCC crew
• Ryno Templeton – Artist/Painter
• DJ Ashba of Guns N' Roses
• Ben Corn (Live) – Tattoo Artist
• The Monster Kids - Performing LIVE Daily
• David Garibaldi – Performance Painter LIVE
• DJ E-Fresh - Spinning all day

	The SEMA Show Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles.

The 2013 SEMA Show will include a new feature known as Dirt Theater. Located in the upper level of the Las Vegas Convention Center's South Hall (Booth #37041), Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles from Arctic Cat, can-am, John Deere, Kawasaki, Polaris, Yamaha and more.

Throughout the week of the Show, the attraction will not only showcase the hottest action-sports videos, but also include celebrity autograph sessions with off-road racing champion R.J. Anderson.

In addition to the dedicated display, Dirt Theater also consists of a series of free seminar sessions that will provide insight on the current powersports market. The sessions will cover powersports marketing in a social world, modifying and accessory trends of UTV enthusiasts. An additional component of Dirt Theater is a session featuring a celebrity driving panel discussing how to make the jump to the powersports industry and reaching UTV owners.

SEMA Show Dirt Theater Educational Sessions

Powersports: UTV Accessorization
When: Monday, November 6, 3:00 p.m.–4:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports: Driver's Panel: Making the Jump to UTVs
When: November 6, 11:00 a.m.–12:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports Marketing in the Social World
When: November 6, 9:30 a.m.–10:30 a.m.
Where: Las Vegas Convention Center, S204

More information on the 2013 SEMA Show is available at www.SEMAShow.com. 

	The SEMA Show Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles.

The 2013 SEMA Show will include a new feature known as Dirt Theater. Located in the upper level of the Las Vegas Convention Center's South Hall (Booth #37041), Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles from Arctic Cat, can-am, John Deere, Kawasaki, Polaris, Yamaha and more.

Throughout the week of the Show, the attraction will not only showcase the hottest action-sports videos, but also include celebrity autograph sessions with off-road racing champion R.J. Anderson.

In addition to the dedicated display, Dirt Theater also consists of a series of free seminar sessions that will provide insight on the current powersports market. The sessions will cover powersports marketing in a social world, modifying and accessory trends of UTV enthusiasts. An additional component of Dirt Theater is a session featuring a celebrity driving panel discussing how to make the jump to the powersports industry and reaching UTV owners.

SEMA Show Dirt Theater Educational Sessions

Powersports: UTV Accessorization
When: Monday, November 6, 3:00 p.m.–4:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports: Driver's Panel: Making the Jump to UTVs
When: November 6, 11:00 a.m.–12:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports Marketing in the Social World
When: November 6, 9:30 a.m.–10:30 a.m.
Where: Las Vegas Convention Center, S204

More information on the 2013 SEMA Show is available at www.SEMAShow.com. 

	The SEMA Show Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles.

The 2013 SEMA Show will include a new feature known as Dirt Theater. Located in the upper level of the Las Vegas Convention Center's South Hall (Booth #37041), Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles from Arctic Cat, can-am, John Deere, Kawasaki, Polaris, Yamaha and more.

Throughout the week of the Show, the attraction will not only showcase the hottest action-sports videos, but also include celebrity autograph sessions with off-road racing champion R.J. Anderson.

In addition to the dedicated display, Dirt Theater also consists of a series of free seminar sessions that will provide insight on the current powersports market. The sessions will cover powersports marketing in a social world, modifying and accessory trends of UTV enthusiasts. An additional component of Dirt Theater is a session featuring a celebrity driving panel discussing how to make the jump to the powersports industry and reaching UTV owners.

SEMA Show Dirt Theater Educational Sessions

Powersports: UTV Accessorization
When: Monday, November 6, 3:00 p.m.–4:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports: Driver's Panel: Making the Jump to UTVs
When: November 6, 11:00 a.m.–12:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports Marketing in the Social World
When: November 6, 9:30 a.m.–10:30 a.m.
Where: Las Vegas Convention Center, S204

More information on the 2013 SEMA Show is available at www.SEMAShow.com. 

By Arlene Wood

	Brian Reese, vice president of product and business development for COMP Performance Group, won SEMA's inaugural Gen-3 Innovator Award at last year's SEMA Show Banquet.

• A “Gen-3 Innovator” is a young individual from the industry who is making breakthroughs in the areas of new products, new approaches to business or setting new trends.
• The candidate must work in the automotive aftermarket industry.
• The candidate must be under 40 years of age as of December 31 of the current calendar year.
• An individual can win the award more than one (1) time provided that person qualifies for a second nomination.

By Arlene Wood

	Brian Reese, vice president of product and business development for COMP Performance Group, won SEMA's inaugural Gen-3 Innovator Award at last year's SEMA Show Banquet.

• A “Gen-3 Innovator” is a young individual from the industry who is making breakthroughs in the areas of new products, new approaches to business or setting new trends.
• The candidate must work in the automotive aftermarket industry.
• The candidate must be under 40 years of age as of December 31 of the current calendar year.
• An individual can win the award more than one (1) time provided that person qualifies for a second nomination.

By Arlene Wood

	Brian Reese, vice president of product and business development for COMP Performance Group, won SEMA's inaugural Gen-3 Innovator Award at last year's SEMA Show Banquet.

• A “Gen-3 Innovator” is a young individual from the industry who is making breakthroughs in the areas of new products, new approaches to business or setting new trends.
• The candidate must work in the automotive aftermarket industry.
• The candidate must be under 40 years of age as of December 31 of the current calendar year.
• An individual can win the award more than one (1) time provided that person qualifies for a second nomination.