What Has SEMA Done for You Lately?

SEMA Data Co-op Announces Free Data Exports for Members

By Della Domingo

SEMA members that sell or distribute products can now obtain an unlimited number of Product Data exports from the SEMA Data Co-op (SDC) at no cost.

SEMA members that are resellers or distributors can now obtain an unlimited number of product data exports from the SEMA Data Co-op (SDC) at absolutely no cost. The savings, available to any SEMA-member receiver in the SDC, totals $1,200 per year and is the newest incentive for members to join the SDC.

Launched in March 2012 with a beta test, the SDC is now a fully operational service that makes it possible for businesses to quickly and easily obtain valuable information about products from manufacturers. Information includes weights and measures, accurate descriptions, current pricing, UPCs, images and other digital assets and more. Details also include rich vehicle application data and power year/make/model look-ups.

"Our mission from the very beginning has been to facilitate broad, open distribution of product data throughout the industry with the goal of growing sales and market size," said Jon Wyly, SDC CEO. "By providing free unlimited exports to SEMA members, we will remove all obstacles for data receivers while providing a great reason to join SEMA and enjoy other benefits of membership. Coming off of a very successful SEMA Show, the SDC gained more than 40 new members, making the SDC data repository brand count among the largest in the industry. Now, with free data exports available, SEMA members can power their business systems and websites more affordably than ever.”

Nathan Ridnouer, SEMA vice president of councils and membership, commented, "What a great new reason for resellers to join SEMA. Not only will we save our members up to $1,200 each year through this program, but we’ll also help them get more out of their industry trade association. SEMA membership offers cost-saving benefits throughout the year, and resources to help businesses be more efficient and productive."

The SEMA Data Co-op is an industry-owned and -operated initiative designed to bring full product data management capabilities to participating suppliers, and to deliver clean, customized data exports to receivers at the lowest possible cost. Features include a secure, industry standards-based centralized data repository, extensive on-boarding tools, expert live training and technical assistance and unlimited standard or fully customized data exports.

To learn more about the program, visit www.SemaDataCoop.org or contact Jim Graven at JimG@SemaDataCoop.org or call 888-958-6698, ext. 4. To learn more about SEMA membership, please email members@sema.org or call 909-610-2030.