Yokohama Tire Mexico Names Humberto Gomez Director General
Yokohama Tire Mexico (YTMX), a subsidiary of Yokohama Tire Corp., hired Humberto Gomez as its new director general. Gomez is responsible for the day-to-day operations of the company based in Queretaro, Mexico. The position was created to meet the growing demand for consumer, commercial and off-the-road tires in the country. Gomez is a 30-year tire industry veteran who came out of retirement to join Yokohama, according to Gary Nash, president of YTMX. “We are very fortunate to have Humberto join our team in Mexico,” said Nash. “He brings an incredible wealth of knowledge and experience, which will provide us with vital sales, distribution and business logistical advantages.” Gomez worked three decades for Bridgestone, spending much of that time in Mexico where he held several positions, including vice president of the commercial division. He also worked for the company as president in several Latin countries, including Venezuela, Costa Rica and Brazil.

	Jonathan Goolsby and Josh Henning of Alabama’s Goolsby Customs were the dual recipients the Goodguys Trendsetter Award, which is presented by Goodguys to rising talents in custom car building.

Goolsby Customs Wins Goodguys Trendsetter Award
Jonathan Goolsby and Josh Henning of Alabama’s Goolsby Customs were the dual recipients of the Goodguys Trendsetter Award, which is presented by Goodguys to rising talents in custom car building. The award was presented at the 2013 SEMA Show during the Hot Rod Industry Alliance's (HRIA) Industry Reception. SEMA's HRIA council is dedicated to ensuring the future prosperity of the hot-rod industry and advancing awareness of the hobby. In the past five years, the Goolsby team have won a Street Machine, Street Rod and Muscle Machine of the Year Finalist award. Past recipients of the Goodguys Trendsetter Award include Chip Foose, Troy Trepanier, Alan Johnson, Eric Peratt, Tim Strange, Dave Lane, Zane Cullen, Dean Livermore, Jesse Greening, Troy Ladd, J.F. Launier, Phil and Jeremy Gerber, Mike and Jim Ring and Dave Kindig. 

Meyer Distributing Announces New Louisiana Location
Meyer Distributing Inc. announced that it has added a new location in Shreveport, Louisiana. The company reports that the cross-dock will have a direct feed from Meyer's Dallas, Texas, distribution hub, which houses one of the largest inventories of automotive accessories in the nation. “The Shreveport cross-dock is another step in Meyer’s plan to set up improved infrastructure in the South,” states Gary Filipski, regional sales manager of the South for Meyer. “Many accounts who were second-day delivery will now be first day, as well as receiving additional deliveries each week.”

CTEK Acquires Inelco Group’s Battery Charging Business
CTEK Group has acquired Inelco Group’s battery charging business through a deal that became effective November 1. The deal was announced at the 2013 SEMA Show. According to CTEK, the acquisition of the battery charging business will strengthen CTEK Group’s business and increase its competitiveness within the professional and industrial segments. Inelco Group consists of the Danish company Inelco A/S and the Polish company Inelco Polska Sp. z.o.o. The company has 30 employees.

ESAB Adds Enhanced Dealer Locator to Website
ESAB Welding & Cutting Products announced that the company has added an enhanced distributor locator to its websites, www.esabna.com and www.esab.ca. According to ESAB, the enhanced feature makes it easier for users to locate and contact the nearest authorized ESAB sales and service support anywhere in the United States and Canada. ESAB provides complete sales and service assistance at the local level through a national distribution network.

RealTruck.com Announces Vendor Award Winners
Online truck-accessory retailer RealTruck.com presented its first annual vendor awards at the SEMA Show in Las Vegas to recognize the company's partners for exemplary achievements in four unique award categories. The winners were: 2013 Most Valuable Partner, Husky Liners; 2013 Rookie of the Year, Pro Seat Covers; 2013 Best Customer Service, WeatherTech; and 2013 Data Geek of the Year, Lund International. 

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By Carr Winn

	The annual SEMA Cruise provides exhibitors, builders, Vegas locals and enthusiasts one last look at the vehicles that were on display at the 2013 SEMA Show.

Once again, the annual SEMA Cruise was a crowd favorite, helping exhibitors, builders, Vegas locals and enthusiasts get one last look at the vehicles that dominated the 2013 SEMA Show. The SEMA Cruise is the only part of the Show that is open to consumers.

On Friday, November 8, as the exhibitors' booths were being dismantled and products were getting packaged for shipment home, their booth and feature vehicles roared to life as they drove out of the Convention Center. The parade of rolling art is now an official part of the SEMA Show and is one of the most anticipated aspects of the annual industry gathering.

Attendance at this year's cruise was massive. Crowds filled the grandstands in front of the North Hall, and lined the route from the Convention Center all the way to Paradise Road.

Emcee Joe Sebergandio kept the crowd entertained, commenting on the wide variety of vehicles and waving down celebrities, such as Chip Foose and Kenny Wayne Shepherd, for interviews.

Even as the sun went down, the crowds continued to cheer, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took a final bow.

By Carr Winn

	The annual SEMA Cruise provides exhibitors, builders, Vegas locals and enthusiasts one last look at the vehicles that were on display at the 2013 SEMA Show.

Once again, the annual SEMA Cruise was a crowd favorite, helping exhibitors, builders, Vegas locals and enthusiasts get one last look at the vehicles that dominated the 2013 SEMA Show. The SEMA Cruise is the only part of the Show that is open to consumers.

On Friday, November 8, as the exhibitors' booths were being dismantled and products were getting packaged for shipment home, their booth and feature vehicles roared to life as they drove out of the Convention Center. The parade of rolling art is now an official part of the SEMA Show and is one of the most anticipated aspects of the annual industry gathering.

Attendance at this year's cruise was massive. Crowds filled the grandstands in front of the North Hall, and lined the route from the Convention Center all the way to Paradise Road.

Emcee Joe Sebergandio kept the crowd entertained, commenting on the wide variety of vehicles and waving down celebrities, such as Chip Foose and Kenny Wayne Shepherd, for interviews.

Even as the sun went down, the crowds continued to cheer, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took a final bow.

By Carr Winn

	The annual SEMA Cruise provides exhibitors, builders, Vegas locals and enthusiasts one last look at the vehicles that were on display at the 2013 SEMA Show.

Once again, the annual SEMA Cruise was a crowd favorite, helping exhibitors, builders, Vegas locals and enthusiasts get one last look at the vehicles that dominated the 2013 SEMA Show. The SEMA Cruise is the only part of the Show that is open to consumers.

On Friday, November 8, as the exhibitors' booths were being dismantled and products were getting packaged for shipment home, their booth and feature vehicles roared to life as they drove out of the Convention Center. The parade of rolling art is now an official part of the SEMA Show and is one of the most anticipated aspects of the annual industry gathering.

Attendance at this year's cruise was massive. Crowds filled the grandstands in front of the North Hall, and lined the route from the Convention Center all the way to Paradise Road.

Emcee Joe Sebergandio kept the crowd entertained, commenting on the wide variety of vehicles and waving down celebrities, such as Chip Foose and Kenny Wayne Shepherd, for interviews.

Even as the sun went down, the crowds continued to cheer, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took a final bow.

By Carr Winn

	The annual SEMA Cruise provides exhibitors, builders, Vegas locals and enthusiasts one last look at the vehicles that were on display at the 2013 SEMA Show.

Once again, the annual SEMA Cruise was a crowd favorite, helping exhibitors, builders, Vegas locals and enthusiasts get one last look at the vehicles that dominated the 2013 SEMA Show. The SEMA Cruise is the only part of the Show that is open to consumers.

On Friday, November 8, as the exhibitors' booths were being dismantled and products were getting packaged for shipment home, their booth and feature vehicles roared to life as they drove out of the Convention Center. The parade of rolling art is now an official part of the SEMA Show and is one of the most anticipated aspects of the annual industry gathering.

Attendance at this year's cruise was massive. Crowds filled the grandstands in front of the North Hall, and lined the route from the Convention Center all the way to Paradise Road.

Emcee Joe Sebergandio kept the crowd entertained, commenting on the wide variety of vehicles and waving down celebrities, such as Chip Foose and Kenny Wayne Shepherd, for interviews.

Even as the sun went down, the crowds continued to cheer, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took a final bow.

By Carr Winn

	The annual SEMA Cruise provides exhibitors, builders, Vegas locals and enthusiasts one last look at the vehicles that were on display at the 2013 SEMA Show.

Once again, the annual SEMA Cruise was a crowd favorite, helping exhibitors, builders, Vegas locals and enthusiasts get one last look at the vehicles that dominated the 2013 SEMA Show. The SEMA Cruise is the only part of the Show that is open to consumers.

On Friday, November 8, as the exhibitors' booths were being dismantled and products were getting packaged for shipment home, their booth and feature vehicles roared to life as they drove out of the Convention Center. The parade of rolling art is now an official part of the SEMA Show and is one of the most anticipated aspects of the annual industry gathering.

Attendance at this year's cruise was massive. Crowds filled the grandstands in front of the North Hall, and lined the route from the Convention Center all the way to Paradise Road.

Emcee Joe Sebergandio kept the crowd entertained, commenting on the wide variety of vehicles and waving down celebrities, such as Chip Foose and Kenny Wayne Shepherd, for interviews.

Even as the sun went down, the crowds continued to cheer, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took a final bow.

By Carr Winn

	The annual SEMA Cruise provides exhibitors, builders, Vegas locals and enthusiasts one last look at the vehicles that were on display at the 2013 SEMA Show.

Once again, the annual SEMA Cruise was a crowd favorite, helping exhibitors, builders, Vegas locals and enthusiasts get one last look at the vehicles that dominated the 2013 SEMA Show. The SEMA Cruise is the only part of the Show that is open to consumers.

On Friday, November 8, as the exhibitors' booths were being dismantled and products were getting packaged for shipment home, their booth and feature vehicles roared to life as they drove out of the Convention Center. The parade of rolling art is now an official part of the SEMA Show and is one of the most anticipated aspects of the annual industry gathering.

Attendance at this year's cruise was massive. Crowds filled the grandstands in front of the North Hall, and lined the route from the Convention Center all the way to Paradise Road.

Emcee Joe Sebergandio kept the crowd entertained, commenting on the wide variety of vehicles and waving down celebrities, such as Chip Foose and Kenny Wayne Shepherd, for interviews.

Even as the sun went down, the crowds continued to cheer, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took a final bow.

By Carr Winn

	The annual SEMA Cruise provides exhibitors, builders, Vegas locals and enthusiasts one last look at the vehicles that were on display at the 2013 SEMA Show.

Once again, the annual SEMA Cruise was a crowd favorite, helping exhibitors, builders, Vegas locals and enthusiasts get one last look at the vehicles that dominated the 2013 SEMA Show. The SEMA Cruise is the only part of the Show that is open to consumers.

On Friday, November 8, as the exhibitors' booths were being dismantled and products were getting packaged for shipment home, their booth and feature vehicles roared to life as they drove out of the Convention Center. The parade of rolling art is now an official part of the SEMA Show and is one of the most anticipated aspects of the annual industry gathering.

Attendance at this year's cruise was massive. Crowds filled the grandstands in front of the North Hall, and lined the route from the Convention Center all the way to Paradise Road.

Emcee Joe Sebergandio kept the crowd entertained, commenting on the wide variety of vehicles and waving down celebrities, such as Chip Foose and Kenny Wayne Shepherd, for interviews.

Even as the sun went down, the crowds continued to cheer, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took a final bow.

	Supercross stars Justin Brayton (second right) and Josh Grant (right) turned up the racing heat and won the 2013 Toyota Dream Build Challenge with their custom Supercross-themed Toyota Tundra.

This year’s Toyota Dream Build Challenge invited a diverse group of Team Toyota athletes along with their big-time partners to modify vehicles, letting fans participate in the process and vote for their favorites online at www.ToyotaDreamBuild.com.

The winner was revealed Tuesday, November 5, in the Toyota booth #24801 as Supercross stars Justin Brayton and Josh Grant turned up the racing heat and won the 2013 Toyota Dream Build Challenge with their custom Supercross-themed Tundra.

The teams included:

• NASCAR driver Parker Kligerman and Kyle Busch Motorsports—’13 Camry dubbed the “CamRally”
• Freestyle skier Simon Dumont with Oakley—“Ultimate Dream Ski 4Runner”
• BMX rider Drew Bezanson with Skullcandy—“Corolla Crusher”
• Supercross stars Justin Brayton and Josh Grant with Joe Gibbs Racing Motocross—’14 Tundra, “Let’s Go Moto Tundra”

Each team worked with a custom build shop to bring its vision to life. Videos of the modification process and final competition entries are available to view online at www.ToyotaDreamBuild.com.

All four vehicles will go on tour at events across the country. For more information about the Toyota Dream Build Challenge, go online to
www.ToyotaDreamBuild.com.

	Supercross stars Justin Brayton (second right) and Josh Grant (right) turned up the racing heat and won the 2013 Toyota Dream Build Challenge with their custom Supercross-themed Toyota Tundra.

This year’s Toyota Dream Build Challenge invited a diverse group of Team Toyota athletes along with their big-time partners to modify vehicles, letting fans participate in the process and vote for their favorites online at www.ToyotaDreamBuild.com.

The winner was revealed Tuesday, November 5, in the Toyota booth #24801 as Supercross stars Justin Brayton and Josh Grant turned up the racing heat and won the 2013 Toyota Dream Build Challenge with their custom Supercross-themed Tundra.

The teams included:

• NASCAR driver Parker Kligerman and Kyle Busch Motorsports—’13 Camry dubbed the “CamRally”
• Freestyle skier Simon Dumont with Oakley—“Ultimate Dream Ski 4Runner”
• BMX rider Drew Bezanson with Skullcandy—“Corolla Crusher”
• Supercross stars Justin Brayton and Josh Grant with Joe Gibbs Racing Motocross—’14 Tundra, “Let’s Go Moto Tundra”

Each team worked with a custom build shop to bring its vision to life. Videos of the modification process and final competition entries are available to view online at www.ToyotaDreamBuild.com.

All four vehicles will go on tour at events across the country. For more information about the Toyota Dream Build Challenge, go online to
www.ToyotaDreamBuild.com.