Mike Burns came to the specialty-equipment market after launching a successful career in finance. A holder of an MBA from the University of Colorado, he has worked as an analyst for energy companies such as ConocoPhilips and as a budget and resource director for the U.S. Air Force. A 2018 SEMA Launch Pad semifinalist, Burns developed his ValvoMax Quick Twist Valve to facilitate easy oil changes without the use of tools. The ValvoMax has sold more than 50,000 units to date, and for his efforts, Burns was named SEMA’s 2022 Gen-III Innovator of the Year at last year’s 2022 SEMA Industry Awards Banquet. The award recognizes young entrepreneurs (age 40 and under) for their innovations in the specialty-equipment market.
We spoke with Burns recently to learn some of his secrets of success. What follows has been edited for clarity and length.
SEMA News: What’s your latest project? What’s in your garage/driveway/studio?
Mike Burns: Our latest project is a tool for oil filter removal. Others have attempted to solve the problem with an accordion-style device, a puncture device or a filter funnel tool, but these all fall short because they still leave a mess, are difficult to operate or are too expensive. Look for the product release in the first quarter of this year.
SN: What was your very first job, and what did you take away from it?
MB: My first real job was at Owasso Lawn Care in Oklahoma. These were long days working in the summer heat with friends from my church, but I learned the virtues of hard work and discipline.
SN: What was the inspiration for the ValvoMax Oil Drain System? How long did it take to devise a working prototype?
MB: I was changing my oil back in 2013 and it spilled in my hands, ran down my arm and poured on my driveway. To make matters worse, I stepped into the used oil pan up to my ankles. Then I had no easy way to transport what oil was remaining to a recycling center. After this horrible experience, I visited every automotive retail shop in my hometown looking for a better solution. But to my surprise, no solution existed. So I hired an automotive engineer, and we came up with a set of drawings. We made a few prototypes and I gave 10 samples to family and friends to test. We iterated several times and about two years later had a workable product.
SN: You were a semifinalist at SEMA Launch Pad a few years ago. What lesson(s) did you learn from the experience, and how valuable was it in developing your business?
MB: Launch Pad was a game-changer for me. For the first time, I got my product out into the open where it was exposed to critiques and constructive feedback. As of today, I still talk frequently with the other Launch Pad attendees I met back then.
SN: Describe your first SEMA Show. What do you remember most about it?
MB: My first SEMA Show coincided with being a semi-finalist at the SEMA Launch Pad in 2018, and it was an eye-opening experience. The scale of the Show is simply mind-boggling. I’ve been back to the Show each year since then.
SN: You’ve worked on the finance side for a number of different companies. How much help was that experience when you were first developing a business model for your own company?
MB: I couldn’t have asked for a better background than finance to run my company. At the end of the day, every business comes down to a set of numbers. Flows of money, assets and ideas are all governed by price, and to be successful you must be able to determine the worth of things.
SN: What’s your daily driver, and what do you like most about it?
MB: My daily driver is a Ford F-150. Being the owner of an oil-change products company means that oftentimes your daily driver is the first test vehicle for new product ideas. I can say with confidence that no other vehicle in the state of Texas has had its oil changed as often as my truck!
SN: What does winning the Gen-III Innovator of the Year award mean to you, and to your business?
MB: I was humbled to win the Gen-III Innovator of the Year Award, especially considering those who were also in the running for this award. My friends Alex Kay of RestorFX and Dustin Woolf of Woolfpack Racing, both finalists for the award, were equally deserving. They are both running great companies with cutting-edge products.
SN: For someone who’s thinking of starting their own automotive business, what advice would you offer them?
MB: As Oscar Wilde said, “Be yourself; everyone else is taken.” First, build your education foundation. I believe your degree should be of an analytical nature. Second, think big. Create a vision as to what problem you want to solve. Third, don’t look in the rearview mirror. Look forward, not behind you. Fourth, take risks and bet on yourself. Helen Keller wrote, “Life is either a daring adventure or nothing. Security is mostly a superstition.” Finally, persevere against all odds. Calvin Coolidge wrote, “Nothing in the world can take the place of persistence.”
SN: When you’re not working, where will we find you, and what will you be doing?
MB: I am active in my local church and our children’s school. I think it’s important to be involved in the community and give back to others. Aside from being involved in our church and school, I enjoy reading and spending time with family.
The SEMA Truck & Off-Road Alliance (TORA) named Thumper Fab as the council’s newest member spotlight company. Get to know their story in SEMA's interview with Thumper Fab Vice President J.C. Kester below.
SEMA: Tell us the story of your company. How did your company start?
J.C. Kester: Thumper Fab started out of necessity. After having our designs third-party manufactured and maxing out several capable vendors, we decided that in order to grow and dominate, we needed a big change. We brought everything in-house under one roof in 2019. All engineering and manufacturing are done in one facility in Marshall, Texas. From 3D scanning the vehicle, design, laser cutting, CNC press brake, powdercoating, to packaging—everything lives up to our high standards. We are now able to launch and produce products for the off-road industry that truly change the game!
SEMA: What was your company's breakthrough moment?
JK: We constantly work to push the bar for premium products. Our patents and patent-pending designs are true game changers and have been very well received.
SEMA: Tell us about your business now and projects you are working on.
JK: Our biggest undertaking has been suspension. After being known for premium-quality bumpers, audio roofs and roll cages, we set our sights and engineering power toward suspension. We began developing suspension systems with the goal of strength and ride quality that allowed “utility” vehicles to suddenly perform better than other “sport” vehicles on the market.
SEMA: Tell us about a product that you are proud of.
JK: One of our patent-pending designs allows for a single control arm to house either a ball joint or uniball. Historically this would mean changing out the entire system if the customer or dealer wanted to go ball joint versus uniball. Our design allows either to be used.
SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket?
JK: Start early. Find a way to be involved with a club or even just turning wrenches. Get involved and never stop learning!
Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.
Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.
Texas Speed and Performance is hiring a sales manager to lead the sales (retail and wholesale) and customer service teams to drive rapid sales and margin growth and manage expenses for Texas Speed & Performance, while providing world-class service to customers. This growth will be achieved by providing customers with friendly and efficient service, driving continuous improvement with contact center SLAs, seeking new leads through social media/forums, execution of SPIF programs and driving AOV and margin initiatives. Candidate must have 10+ years of experience leading and directly managing a customer sales.
Cognito Motorsports is hiring a marketing manager to co-manage all marketing department projects, including planning, production, implementation and analytics reporting on effectiveness and ROI. Additional responsibilities include co-managing the creation and implementation of product promotions and branding campaigns to engage and influence current and prospective customers. Candidates must have a high-school diploma or equivalent and three years of digital marketing experience for a commercial enterprise.
American Autowire is hiring a technical sales representative to field customer questions and advises customers about products; help identify customer electrical issues or installment questions by questioning the customer to better to understand what best supports customer needs; and communicates with customers in a timely, friendly and engaging manner while expertly obtaining necessary vehicle information. Candidates should have an associate degree or equivalent from two-year college or technical auto school and more than four years’ related experience and/or training, or an equivalent combination of education and experience, or a bachelor's degree from four-year college or university and one to two years’ related experience and/or training or an equivalent combination of education and experience.
Volunteering on a SEMA council or network select committee is a rewarding experience. In addition to having a positive impact on the automotive aftermarket, it also provides a way for industry members to create valuable programs that benefit different market niches and offers a means to build personal and professional skills.
Employees of SEMA-member companies are invited to increase their participation in the industry by volunteering for a SEMA council or network leadership role. Applications are due by April 21 at www.sema.org/volunteer.
Below are five skills you can gain from volunteering on a select committee:
Teamwork: Volunteering on a select committee requires you to collaborate with others to plan and develop programs that benefit the council or network membership. This increases your teamwork experience, which is an important skill no matter what your profession.
Leadership: When volunteering on a select committee, you help execute SEMA’s most robust and recognized programs. This includes meeting deadlines and contributing new ideas to lead programs to success.
Social: Select committee volunteers work closely with the members they serve and other volunteers. In doing this, you can build interpersonal skills, meet new people and practice social interactions.
Problem-Solving: As a select committee volunteer, you will assist with creating events, education opportunities and other resources. This allows you to problem-solve and develop solutions to advance the industry.
Creativity: Select committee volunteers are always finding new ways to engage their membership. As a volunteer, you will gain experience creating new approaches to support your market niche.
Learn about the nine SEMA councils and networks, volunteer requirements and how you can make a difference by visiting www.sema.org/volunteer.
Stellantis unveiled the ’24 Jeep Wrangler and all-new, all-elecric ’25 Ram 1500 REV this week at the New York International Auto Show.
’24 Jeep Wrangler
The new ’24 Jeep Wrangler builds on its history with a combination of off-road capability, authentic Jeep design, open-air freedom, advanced powertrains, on- and off-road dynamics and a host of safety and advanced technology features.
New for the ’24 model year, the Wrangler features its first full-float Dana rear axle, available 100:1 crawl ratio, new factory Warn winch and increased 5,000-lb. tow capability. Inside, customers get to experience more comfort and safety, with a new interior featuring available power front seats, standard 12.3-in. Uconnect 5 touchscreen radio and standard side curtain airbags in the first and second rows.
“The new ’24 Jeep Wrangler is an illustration of how powerful the Jeep community is and how they keep driving improvements based on their expectations of greater capability, advanced technology and more refinement,” said Jim Morrison, senior vice president and head of Jeep brand North America. “With the plug-in 4xe playing a lead role in the lineup, the new Wrangler takes the best and makes it better, with even more legendary 4x4 capability, thanks to our first full-float Dana rear axle that makes it possible for Wrangler owners to easily upsize tires; a more advanced and comfortable interior with a standard 12.3-in. touchscreen and available power seats tested for water fording; more safety and technology, including standard side-curtain airbags; and a stylish, fresh take on the iconic seven-slot grille that keeps the overall design true to the original.”
From the 49 MPGe electrified 4xe plug-in hybrid to the V8-powered 470hp Rubicon 392, the new ’24 Jeep Wrangler offers diverse powertrain options. The advanced 4xe lineup and high-performance Rubicon 392 come exclusively with an eight-speed automatic transmission, while the 2.0L and 3.6L gas engines offer both a six-speed manual transmission and an eight-speed automatic transmission.
Every Wrangler model’s Trail Rated badge reflects a spec list that includes Dana solid front and rear axles, two-speed transfer case, traction control, tow hooks (two front, one rear), four-wheel disc brakes, four skid plates and a minimum tire size of 32 in. The Wrangler’s full-float construction enables a maximum towing capacity of 5,000 lbs. on Rubicon 2.0L and 3.6L automatic models.
New for 2024, Wrangler Rubicon models are available with a factory-installed 8,000-lb.-capacity Warn winch mounted in a steel front bumper with removable end caps. Also for 2024, the Wrangler Willys steps up 4x4 capability with a newly standard Tru-Lok rear locker, steel rock rails, trailer tow and heavy-duty electrical group, plus larger 33-in. tires. The Willys 4xe adds the Selec-Trac full-time transfer case with a 4LO ratio of 2.72:1.
For 2024, Wrangler continues to use the five-link coil suspension setup. Wrangler’s front suspension features two upper and two lower high-strength steel control arms for longitudinal control and a cross car track bar for lateral axle control. The five-link rear suspension features a similar layout to the front suspension, with two upper and two lower high-strength steel control arms for longitudinal axle control, and a track bar for lateral axle control.
The front and rear full-width high-strength steel track bars are positioned to control lateral movement of the axle with minimal angle change during suspension travel. The shocks are tuned for optimum balance between on-road handling and legendary off-road capability, delivering ideal ride comfort, body-roll control and dynamic handling. On Wrangler Rubicon models, an electronic front sway-bar disconnect is featured to provide additional wheel travel when the terrain calls for it.
Multiple open-air freedom options, including a new standard premium soft-top, two available hardtops (black and body color), exclusive Sky One-Touch powertop, Sunrider for Hardtop and dual-door group with half doors, mean there are dozens of different door, top and windshield combinations so Wrangler customers can customize their off-road adventure to their specific needs.
Wrangler is also available in 10 exterior colors, including: Anvil (NEW), Earl, Firecracker Red, Granite Crystal, Silver Zynith, High Velocity, Hydro Blue, Sarge, Bright White and black.
Inside, an all-new 12.3-in. touchscreen houses the fifth-generation Uconnect 5 system and sits prominently atop the center stack, right above the new slim rectangular inboard air vent. The outboard air vents retain their signature circular shape. Uconnect 5 delivers operating speeds that are five times faster when compared to the previous generation. By using an Android operating system and over-the-air (OTA) updates, Uconnect 5 brings flexibility that will allow the system to continuously evolve to offer new content, features and services.
Wrangler adds two new plug-in hybrid models for the ’24 model year: Wrangler Sport S 4xe and Wrangler Rubicon X. Featuring the 375hp and 470-lb.-ft. of torque plug-in powertrain that returns 21 miles of all-electric range and 49 MPGe, the Sports S 4xe features a standard 12.3-in. digital touchscreen, power windows and door locks, adaptive cruise control with stop, forward collision warning, side curtain airbags, remote keyless entry, premium soft-top, 20-in. aluminum wheels and Gorilla glass windshield.
Also new for 2024 is the Rubicon X model. Available with both gas and 4xe powertrains, the new Rubicon X adds capability, style and technology to the upper levels of the Wrangler lineup.
Based on the Rubicon, the premium Rubicon X adds a 12.3-inch digital touchscreen with navigation, 12-way power adjustable front seats, nine-speaker premium Alpine audio system and Nappa leather seats on the inside. Meanwhile, a Rock-Trac full-time transfer case, integrated off-road camera, steel bumpers, body-color hardtop and body-color fender flares take care of business on the outside.
The most advanced powertrain ever developed for a Jeep Wrangler maximizes efficiency and eliminates range anxiety with 49 miles per gallon equivalent (MPGe), while delivering 21 miles of pure-electric operation for most daily commutes and hours on the trail.
The Jeep Wrangler 4xe powertrain integrates two electric motors and a 400-volt battery pack with a fuel-efficient, turbocharged, 2.0L four-cylinder engine and TorqueFlite eight-speed automatic transmission. This configuration maximizes the efficiency of the hybrid propulsion components and mates them with the Wrangler’s driveline.
New for 2024, all Wrangler 4xe models offer a Jeep 4xe Power Box that features four 120-volt outlets with 30 amps of total output, allowing the battery pack to power external devices such as phones and tablets.
The ’24 Jeep Wrangler will be available in Sport, Willys, Sahara, High Altitude, Rubicon and Rubicon 392 models. Ordering is open now and vehicles will start to arrive in U.S. Jeep dealerships later in 2023. The ’24 Jeep Wrangler will also be available in markets around the world.
The all-new, all-electric ’25 Ram 1500 REV—the first battery-electric light-duty pickup from Ram Truck—made its world debut this week at the New York International Auto Show.
“The all-electric Ram 1500 REV is a monumental milestone on our continued journey to offer the industry’s best electrified solutions and further fortifies our award-winning lineup,” said Mike Koval Jr., Ram brand CEO–Stellantis. “We believe in bringing the right range of powertrain solutions to our customers and will continue to redefine the pickup truck segment. Our all-new Ram 1500 REV pushes past the competition in areas customers care about most, including range, towing, payload and charge time.”
The ’25 Ram 1500 REV will offer customers two all-electric options, including a standard 168-kilowatt-hour (kWh) battery pack with a targeted range of up to 350 miles and an optional 229-kWh, large battery pack with a targeted range of up to 500 miles. Both can add up to 110 miles of range in approximately 10 minutes with 800-volt DC fast charging at up to 350 kWh.
Vehicle-to-vehicle, vehicle-to-home and vehicle-to-grid bi-directional charging affords the Ram 1500 REV the flexibility to charge another Stellantis battery-electric vehicle or provide power back to the grid. The truck can also send power to a home during a storm, run the tailgate party or provide power at the camp or jobsite. An onboard power panel in the bed can provide up to 7.2 kW while an available onboard power panel in the front trunk (frunk) provides up to 3.6 kW.
Other targeted performance figures include a 0–60 mph time of 4.4 seconds, 654 hp and 620 lb.-ft. of torque, up to 24 in. of water fording, up to 14,000 lbs. towing and a maximum payload capacity of 2,700 lbs.
The ’25 Ram 1500 REV is available in five trims, including Tradesman, Big Horn/Lone Star, Laramie, Limited and, introducing an all-new trim, Tungsten.
The Ram 1500 REV features dual 250-kilowatt (kW) electric drive modules (EDMs) that combine the motor, gearbox and inverter along with all-wheel-drive capability. The ’25 Ram 1500 REV features one EDM on the front axle with an automatic wheel-end disconnect that allow the front wheels to spin freely in certain conditions, maximizing efficiency. A 250-kW EDM is positioned on the rear axle available with an electronic-locking rear differential.
The Ram 1500 REV also features a multi-link independent rear suspension with standard, segment-exclusive, active-level, four-corner air suspension with adaptive damping. The adjustable air suspension enables five different modes: entry/exit, aero, normal, off-road 1 and off-road 2. All-new 22x9-in. aluminum wheels wrapped in 275/50R22 Pirelli Scorpion all-season tires achieve an unmatched combination of wear resistance and reduced road noise.
Autonomous vehicle capabilities include Hands-free Active Driving Assist and ParkSense Automated Parking System. Active Driving Assist is available for hands-on-wheel/eyes-on-road and hands-free/eyes-on-road automated driving using lane centering with adaptive cruise control. The system uses multiple sensors, including radars and cameras, to dictate appropriate roads for the technology.
The charge port has been placed on the driver’s side front quarter panel and, when plugged in, is illuminated by blinking premium LED lighting. An audible sound signals the Ram 1500 REV is plugged in and charging has begun. The charge port features Level 1 and Level 2 AC charging on the top half and DC fast charging on the bottom half of the charger.
The Ram 1500 REV’s interior includes the Uconnect 5 system with a new 14.5-in. touchscreen, 12.3-in. digital instrument cluster, 10.25-in. passenger screen, digital rearview mirror, Head-up Display (HUD) and a Klipsch Reference Premiere audio system.
Indiana Attorney General Todd Rokita and Illinois Attorney General Kwame Raoul authored a letter to the U.S. House Energy and Commerce Committee and the U.S. Senate Commerce Committee calling on them to pass key right to repair bills, including the SEMA-supported “Right to Equitable and Professional Auto Industry Repair (REPAIR) Act,” H.R. 906. The letter was signed by Attorneys General representing 26 other states, noting that “Manufacturing of automobiles, digital devices and agricultural equipment is increasingly becoming more technologically advanced and built with more embedded electronics. OEMs often control access to these electronics parts, creating unfair restraint of trade and a monopoly on repair. This can harm consumers directly by driving up prices and is antithetical to a free market.”
Congressional support for the bipartisan REPAIR Act continues to expand with U.S. Representatives Ann Kuster (D-NH), Anna Paulina Luna (R-FL) and Carlos Gimenez (R-FL) recently signing on as cosponsors. The REPAIR Act seeks to protect consumers’ rights to decide where and with what parts to repair and maintain their vehicles and to do the work themselves or by an independent shop of their choice. The REPAIR Act ensures that vehicle owners and repair businesses have access to diagnostic data and telematics information, which is critical to maintaining a competitive repair market. Click here to send a letter to your U.S. Representative that asks them to support the REPAIR Act by cosponsoring the bill.
Below are key provisions of the REPAIR Act:
Prohibits manufacturers from imposing technological or legal barriers that block aftermarket replacement part manufacturers from accessing critical information and tools necessary to develop interoperable products with emerging vehicle technology.
Establishes the right for replacement part manufacturers and independent repair shops to access critical information, tools and equipment needed to maintain vehicles.
Requires companies producing vehicles equipped with telematics to make any critical repair information and tools available to replacement part manufacturers and repair facilities at a fair and reasonable cost.
Provides vehicle owners with data and information wirelessly generated by their vehicles.
Establishes a right for vehicle owners to securely share their vehicle’s repair and maintenance data with their repairer of choice.
While the REPAIR Act is important to repair and replace businesses, we still have more work to do. The current legislation does not extend to a right to modify. SEMA is committed to protecting the right to modify vehicles by prohibiting automakers from locking down ECUs and ensuring aftermarket companies have access to the information needed to recalibrate vehicles with Advanced Driver Assistance Systems (ADAS) after they have been modified.
For more information, contact Eric Snyder at erics@sema.org.
Indiana Attorney General Todd Rokita and Illinois Attorney General Kwame Raoul authored a letter to the U.S. House Energy and Commerce Committee and the U.S. Senate Commerce Committee calling on them to pass key right to repair bills, including the SEMA-supported “Right to Equitable and Professional Auto Industry Repair (REPAIR) Act,” H.R. 906. The letter was signed by Attorneys General representing 26 other states, noting that “Manufacturing of automobiles, digital devices and agricultural equipment is increasingly becoming more technologically advanced and built with more embedded electronics. OEMs often control access to these electronics parts, creating unfair restraint of trade and a monopoly on repair. This can harm consumers directly by driving up prices and is antithetical to a free market.”
Congressional support for the bipartisan REPAIR Act continues to expand with U.S. Representatives Ann Kuster (D-NH), Anna Paulina Luna (R-FL) and Carlos Gimenez (R-FL) recently signing on as cosponsors. The REPAIR Act seeks to protect consumers’ rights to decide where and with what parts to repair and maintain their vehicles and to do the work themselves or by an independent shop of their choice. The REPAIR Act ensures that vehicle owners and repair businesses have access to diagnostic data and telematics information, which is critical to maintaining a competitive repair market. Click here to send a letter to your U.S. Representative that asks them to support the REPAIR Act by cosponsoring the bill.
Below are key provisions of the REPAIR Act:
Prohibits manufacturers from imposing technological or legal barriers that block aftermarket replacement part manufacturers from accessing critical information and tools necessary to develop interoperable products with emerging vehicle technology.
Establishes the right for replacement part manufacturers and independent repair shops to access critical information, tools and equipment needed to maintain vehicles.
Requires companies producing vehicles equipped with telematics to make any critical repair information and tools available to replacement part manufacturers and repair facilities at a fair and reasonable cost.
Provides vehicle owners with data and information wirelessly generated by their vehicles.
Establishes a right for vehicle owners to securely share their vehicle’s repair and maintenance data with their repairer of choice.
While the REPAIR Act is important to repair and replace businesses, we still have more work to do. The current legislation does not extend to a right to modify. SEMA is committed to protecting the right to modify vehicles by prohibiting automakers from locking down ECUs and ensuring aftermarket companies have access to the information needed to recalibrate vehicles with Advanced Driver Assistance Systems (ADAS) after they have been modified.
For more information, contact Eric Snyder at erics@sema.org.
An entirely new collection of efficient and mission-capable concept vehicles is being unveiled and driven off road during the 57th annual Easter Jeep Safari, April 1–9, 2023, in Moab, Utah.
Electrified power and commanding performance will be front and center during this year’s Safari. The Jeep brand and Jeep Performance Parts (JPP) by Mopar design teams have created several one-of-a-kind rock-crawling and terrain-traversing vehicles that will take four-wheeling to the next level.
“Every year, more than 20,000 Jeep enthusiasts descend on Moab, Utah, for Easter Jeep Safari to wheel in the most extreme off-road conditions, where our engineers continue to push the capability of our Jeep vehicles to next levels,” said Jim Morrison, senior vice president and head of Jeep brand North America. “It’s the perfect place to showcase our seven new Jeep concepts, because it’s with these Jeep enthusiasts that we’ll be able to push the limits even more and get their feedback on where they want to take the Jeep brand into the future.”
This year, seven distinctive Jeep brand and JPP concept vehicles are equipped with an array of advanced powertrains. Back by popular demand is Jeep Wrangler Magneto, the first battery-electric vehicle (BEV) concept from the Jeep brand. The third iteration of the Jeep Wrangler SUV concept, Magneto 3.0, and three additional Jeep 4xe concept vehicles are testament to the Jeep brand’s commitment to Zero Emission Freedom and 4x4 leadership. Each concept also features the latest production and prototype JPP from Mopar, developed with rigorous specifications and legendary 4x4 capability in mind.
“Our annual trip to Moab allows us to showcase the latest selection of custom and authentic, quality-tested Jeep Performance Parts from Mopar,” said Mark Bosanac, North America senior vice president, Mopar service, parts and customer care. “Unlike any other aftermarket offerings, our growing portfolio of factory-tested and factory-backed parts and accessories are specifically designed and engineered to face the toughest trails in the world.”
The 2023 Easter Jeep Safari concept vehicles include:
Jeep Wrangler Magneto 3.0 Concept
Jeep Wrangler Magneto 3.0 Concept
When the Jeep design team began building the Jeep Wrangler Magneto concept, the intention was always to use the platform to test, discover and push the boundaries of 4x4 electrification.
The Jeep Magneto 1.0 concept was first introduced in 2021 as a fully capable BEV that was stealthy, quiet, quick and an unmistakable rock-climbing force. Jeep brand engineers and designers created a zero-emission vehicle with Jeep 4x4 capability that provided new levels of efficiency, environmental responsibility and extreme performance on and off road.
Based on a two-door ’20 Jeep Wrangler Rubicon, the Jeep Magneto features a custom-built axial flux electric motor that operates up to 6,000 rpm and connects to a six-speed manual transmission for ultimate control. The compact e-motor was initially tuned to deliver up to 273 lb.-ft. of torque and 285 hp.
The debut of the Jeep Magneto 2.0 concept in 2022 pushed the performance envelope further. Peak amperage in the propulsion system was more than doubled to 600 amps, which enabled the concept vehicle to instantly deliver up to 850 lb.-ft. of peak torque to the wheels—more than triple the torque output of the previous version of the concept—and 625 hp for serious rock-climbing challenges.
Updates to Jeep Magneto this year include a new, more efficient motor that boosts the torque output, as well as updated programming, which results in a 20% increase in useable energy and range.
Also new to the Jeep Magneto 3.0 concept this year are three driver selectable functions that capitalize on the benefits of a fully electric powertrain in serious off-road situations:
Output select allows the driver to choose between two power settings (standard: 285 hp/273 lb.-ft. of torque; maximum: 650 hp/900 lb.-ft. of torque).
Two-stage power regeneration mode allows normal driving while off, or enhanced brake regeneration using the electric motor when engaged.
Aggressive hill-descent mode can be selected in low range to offer true ‘one pedal’ off-road driving in serious rock-crawling situations.
Adding to its prowess are Dynatrac 60 front axles (5.38:1 ratio), Dynatrac 80 rear axles (5.38:1 ratio), 20-in. off-road beadlock wheels, 40-in. mud terrain tires and a custom 3-in. lift.
The Jeep Magneto 3.0 concept also tests the concept vehicle’s proportion. For ease of access, the door opening has been modified and swept back an additional 6 in. For added accessibility, a new B-pillar was moved rearward 60mm from stock to make way for a custom anti-roll bar. The front fender was stretched back on the trailing edge two inches. The windshield has been raked back 12 degrees to give the side view a “chopped” roof feel without shortening the front glass.
Jeep Magneto 3.0 has an updated paint scheme that pays homage to all three evolutions of the concept vehicle. The Bright White and Surf Blue motif remains, but the third iteration introduces more vibrant exterior details, including the addition of red accents.
The Jeep Magneto 3.0 concept front seats have been re-trimmed in a rich blue leather and adorned with red accent stitching to match the exterior. The rear seats have been removed and the floor has been Rhino-lined in Surf Blue for added functionality and durability.
Jeep Scrambler 392 Concept
Jeep Scrambler 392 Concept
Originally introduced in ’81, the Jeep Scrambler (CJ-8) was the Jeep brand’s first convertible, compact truck. Highly capable and versatile, this small pickup truck was similar to the CJ-7, but featured a longer 103-in. wheelbase and a long rear overhang for increased cargo space.
Fast forward four decades, the Jeep Scrambler 392 concept builds on the fun, open-air origins of the CJ-8 with a powerful twist. Though a V-8 engine was never offered in the CJ-8, the 392 Scrambler concept offers impressive power and incredible torque with its 6.4-liter HEMI® V-8 engine (470 horsepower and 470 lb.-ft. of torque).
The Jeep Scrambler 392 concept, which started as a four-door Jeep Wrangler Rubicon, also emphasizes lightweight off-road performance, achieved through custom carbon-fiber bodywork. The transformation showcases the Scrambler’s new two-door aesthetic with an open-air freedom personality. The windshield is laid back 12 degrees and matches a lower roof. The modified silhouette gives a nod to chopped top hotrods.
The newly released AccuAir air suspension kit developed for the Jeep Wrangler and Jeep Gladiator allows an adjustable suspension lift ranging from 1.5 in. up to 5.5 in. and can be custom adjusted on the fly with an in-cab controller or through long-range Bluetooth on a wireless device.
The sculptural rear quarter panel is designed to emphasize the door aperture, as well as wider rear flares. The updated bodywork also includes a new front fender flare and a new carbon-fiber hood. In the middle of the hood rests a tinted clear insert to spotlight the heart of the Jeep Scrambler 392 concept, its monster 392-cu.-in. engine. Custom front and rear lightweight bumpers and the new fender flares provide added clearance for a larger tire and wheel combo.
The Jeep Scrambler 392 concept sits on 40-inch tires wrapped around custom 20-in. rims. The rims and tow hooks are finished in Brass Monkey paint, the same as today’s stock Jeep Wrangler Rubicon 392. The exterior of the concept is painted in Sublime green, while the interior boasts custom seats with plaid blue inserts and green stitching.
’78 Jeep Cherokee 4xe Concept
’78 Jeep Cherokee 4xe Concept
First introduced in ’74, the Jeep Cherokee (SJ) was a sporty, two-door version of the Wagoneer and featured bucket seats, a sports steering wheel and racy detailing designed to appeal to younger, more adventurous drivers.
A year later, the Wide-Track option was available with key upgraded features, including exterior stripes, larger tires, 3-in. wider axles, larger front and rear wheel cutouts, Dana 44 front and rear axles and an interior with more creature comforts.
To pay homage to the Jeep Cherokee SJ, a first-of-its-kind vehicle with on- and off-road chops, the Jeep design team set out to reimagine the iconic full-size SUV with a modern spin.
The Jeep Cherokee 4xe concept began its life as a ’78 Jeep Cherokee, which was affectionately blended with a ’22 Jeep Wrangler Rubicon 4xe. The original Jeep Cherokee was intended to take the Jeep Cherokee SJ to the next level of performance, and that ethos rings true for this concept vehicle.
The original body was heavily modified and the exterior fuses original proportions with a bright, unmistakably ’70s-theme multicolor paint scheme. While the ’78 Jeep Cherokee 4xe concept looks similar to a vintage Jeep Cherokee SJ at first glance, it has transformed into a modern, electrified, off-road performer.
Under the hood, the ’78 Jeep Cherokee 4xe concept features the advanced Jeep Wrangler 4xe powertrain, which provides on- and off-road experience through the combination of two electric motors, a high-voltage battery pack and a high-tech 2.0L turbocharged I-4 engine. An eight-speed automatic transmission is mated to a 4:1 transfer case to deliver more than enough power to 37-in. tires wrapped around custom 17-in. “slotted mag” style wheels.
The Jeep ’78 Jeep Cherokee 4xe concept’s custom interior features low-back bucket seats trimmed in leather. The rear bench seat was replaced with a four-point safety cage, and the rear cargo space houses a full-size spare tire just in case the trail gets a little too wild.
Jeep Wrangler Rubicon 4xe Concept
Jeep Wrangler Rubicon 4xe Concept
Following the positive reaction to the special-run, limited-edition Tuscadero exterior paint color that debuted in ’21 for Jeep Wrangler models, the Jeep design team decided to up the ante on thischromatic magenta color. The team drew a line in the Moab sand and decided it was time to flip the color’s perception and make it a lot tougher than expected.
Enter this special Jeep Wrangler Rubicon 4xe concept with its legendary electrified off-road capability, unapologetic color palette and a powerful platform for any adventure.
The exterior of the Jeep concept boasts a pink-hued paint with Gloss Black accents sprinkled across the front grille and headlamp bezels. The signature seven-slot grille was borrowed from the new Jeep Wrangler Rubicon 20th Anniversary model, which sets off a custom hood graphic with a tone-on-tone print that fittingly ties into the interior theme.
Off-road capability has been increased with the addition of an adjustable AccuAir air suspension kit to allow ample clearance for massive 37-in. tires that are wrapped around custom 17-in. high-gloss black American Expedition Vehicles (AEV) Borah wheels. Additional AEV pieces include front and rear bumpers, differential covers and a Warn Zeon winch.
Grand Wagoneer Overland Concept
Grand Wagoneer Overland Concept
The all-new ’23 Grand Wagoneer and Wagoneer vehicles reinterpret their own legacies and take the premium SUV into uncharted territories of comfort and adventure. With this in mind, the go anywhere, do anything concept vehicle takes off-road exploration to the next level—and in true Grand Wagoneer style.
The Grand Wagoneer Overland concept leverages the all-new 3.0L Hurricane Twin Turbo 510 engine to lead adventure-seekers further off the beaten path. Delivering 510 hp and 500 lb.-ft. of torque, the powerful Hurricane engine offers premium performance while also delivering improved fuel economy versus many competitors’ naturally aspirated V-8 and boosted six-cylinder engines.
The overlanding-inspired concept boasts an incredible amount of appointments inside and out. The concept’s main feature is a custom RedTail Overland Skyloft affixed to the top of the Grand Wagoneer’s roof. The carbon-fiber constructed Skyloft unfolds in around 10 seconds from the inside by simply pushing up with one arm.
To accomplish the Skyloft’s integration, the design team began by removing the second- and third-row seats. The rear-most sunroof was repositioned to create a custom weatherproof, pass-thru entrance from the lower third-row seating area to the upper Skyloft level. A fore/aft sliding door and a small step, which also doubles as a usable table, allows for easy access. The Skyloft provides a climate-controlled oasis complete with a sleeping space for two people and enough windows to soak in even the most panoramic views.
While the Skyloft may be the optimal choice to take in a starry night, the main cabin space below also received plenty of attention to detail. Whether it’s to escape a quick downpour or change out of muddy hiking gear, the concept’s truck bed-lined cargo floor handles any outdoor element with ease.
To complement the Grand Wagoneer’s rear seat entertainment and other creature comforts, the cozy interior was appointed with two oversized beanbags, a plush throw rug, pillows and custom, ambient interior lighting. The spacious interior also provides ample storage for bikes and gear.
The exterior of the Grand Wagoneer Overland concept is painted in Industrial Green with Gunmetal accents. A massive Warn winch was added to the front grille and features two sets of custom laser lights for superior night-time visibility. A durable, black Rhino-lined roof has a subtle pop of orange color to pay homage to the countless amounts of outdoor gear used by overlanding enthusiasts.
Larger wheel openings and custom wheel flares, as well as a custom front chin and rear valance help complete the look, while also delivering aggressive approach and departure angles for superior off-road capability. The concept’s 35-inch tires wrapped around custom 18-in. wheels provide a natural 1.5-in. lift to the vehicle for added breakover and ground clearance.
Jeep Wrangler Rubicon 4xe Departure Concept
Jeep Wrangler Rubicon 4xe Departure Concept
The Jeep Wrangler 4xe Departure concept builds upon the open-air cockpit of the best-selling PHEV in America with innovative and conceptual items from the JPP by Mopar design team. Notably, the spare wheel and tire mount allows the Jeep Wrangler Rubicon 4xe to push the limits of available departure angles with 4x4 electrification.
Riding on 17x8.5-in. Vintage Bronze KMC Impact OL wheels and 37-in. BFGoodrich tires, the Wrangler 4xe Departure concept features a JPP 2-in. lift kit with BILSTEIN performance shock absorbers. The BILSTEIN shocks use remote reservoirs to provide greater cooling capability for increased suspension travel and improved Jeep 4x4 off-road capability.
Protecting the seven-slot front grille first introduced on the ’23 Jeep Wrangler Rubicon 20th Anniversary edition is a custom-designed tubular grille guard measuring 4 ft.x1 ft. that folds down to create an innovative bumper bench, a perfect relaxation perch for two while out on the trails. Below the grille guard is a modified Rubicon bumper with a Warn winch.
New, custom, flat-fender flares and wheel liners, designed specifically for larger wheel and tire combinations, provide additional clearance. The flat fender flares have integral removable daytime- running-light (DRL) covers for the off-road enthusiast who may require extra tire clearance for extreme off-road situations. This concept is the first 50-state-legal fender flare with OEM DRL and meets 50-state tire coverage requirements.
The design team continues to explore customer needs by investigating additional trail lighting. The Wrangler 4xe Departure concept uses three concept header-mounted, 11-in. TYRI rectangular LED lights with custom brackets that mount to the backside of the windshield header. Each light easily pivots out of the way when the windshield is folded down. Illuminating the ground at all four corners are custom rock lights.
Custom rock rails with mounted slider tubes provide enhanced body protection and easier access to the elevated cabin, while JPP tube doors provide the ultimate open-air experience.
For added storage capacity, the Wrangler 4xe Departure concept features Molle panels that attach to the sport bar and the body tub to house additional trail-rated accessories that need a mounting point.
The design team used the Wrangler 4xe Departure concept to explore innovative options to mount the spare wheel and tire, while keeping harmony with other accessories. At the rear is a custom convertible tube gate that offers front- or rear-facing positions for the spare wheel and tire. When the spare is flipped outward, the system acts as a bed extender to provide more cargo space. When the gate is turned toward the cabin, the rear overhang is greatly improved for off-roading while the spare wheel and tire are safely secured. The convertible gate maintains a factory backup camera and CHMSL in either position.
The rear cargo compartment features Jeep Rubicon trail rails with tie downs to store additional accessories, and a signature JPP all-weather cargo mat.
The Dark Harbor blue exterior on the Wrangler 4xe Departure concept is contrasted inside the cabin with the vivid chromatic seating surfaces. The design team uses an expressive color combination of light Acorn Squash Nappa leather contrasted with darker Carnegie Hall brown Nappa leather, accented with warm off-white Serafil stitching. The Dark Harbor blue color continues onto the instrument panel, which features various Vintage Bronze accents.
The Wrangler 4xe Departure concept also features a concept instrument panel accessory rail to mount phones or accessories for recording trail rides.
For the driver, stainless-steel JPP pedal covers include black rubber pads, adding plenty of traction to the accelerator and brake pedals. In addition, JPP door-grab handles provide easy entry and exit.
The new JPP heavy-duty vinyl flooring system is available now for all production four-door (JL) Wranglers. With integrated Jeep floor drains it allows for easy interior cleaning.
Jeep Gladiator Rubicon Sideburn Concept
Jeep Gladiator Rubicon Sideburn Concept
The Jeep Gladiator Sideburn concept, wearing Solar Flash Yellow, explores new tools designed for the burgeoning interest in off-road adventure.
Powered by a 3.6L Pentastar V-6, the Gladiator Sideburn concept features a JPP 2-in. lift kit with BILSTEIN performance shock absorbers. The BILSTEIN shocks use remote reservoirs to provide greater cooling capability for increased suspension travel and improved Jeep 4x4 off-road capability.
At all four corners, black HRE 17x9-in. FT1 six-spoke wheels ride on 37x13-in. BF Goodrich tires.
Protecting the seven-slot front grille borrowed from the ’23 Jeep Wrangler Rubicon 20th Anniversary edition is a custom-designed tubular grille guard measuring 4 ft.x1 ft. that folds down to create an innovative bumper bench. Below the grille guard is a modified Rubicon bumper with a Warn winch.
Responding to customer feedback and debuting on a Gladiator Sideburn concept, the JPP by Mopar design team installed a pair of removable 11-in. TYRI rectangular LED lights to each of the roof panels, suspended by custom bracketry in the concept-light fairing. The light fairing is attached to each roof panel and features a quick disconnect.
A concept JPP Gladiator Sport Bar, made from lightweight carbon fiber and steel, enhances the space between the cabin and the bed with a design that features bed steps on both sides for easy access. The sport bar also features a mid-shelf with tie downs for portable storage totes. Each tote can be locked and secured via eight available tie-down loops. Four T-track rails on the upper portion of the sport bar enable easy installation of bike, kayak or other roof-mounted cargo systems.
The bed on the Gladiator Sideburn concept was created to further enhance the strong and lightweight Jeep design language, the bed features integral Molle panels above and behind the wheel flares for additional storage. Integral RotoPaX containers are specially designed for liquid storage during off-road adventures. Within the bed is a modified Mopar bed-mounted spare tire carrier that holds a 37-in. wheel and tire.
A custom tailgate carries the standard back-up camera, CHMSL and features three Molle-panel openings, along with a custom floating Jeep badge in the center opening.
The open-air feel of the Sideburn Gladiator concept is further enhanced by the available JPP half doors while JPP side steps and JPP grab handles assist with entry into the elevated cabin.
The open cabin features seats, armrest, shift boots, parking brake handle and half-door pull straps trimmed in a deep, dark, red-brown Vienesse Relicate Nappa leather with Soul-stopper thread. The thread accents continue onto the top pad of the instrument panel and steering wheel.
Custom instrument panel bezels carry a 3-D topographical map of Moab scenery finished in matte-black base and gloss dark-silver trails. Accents throughout the cabin are finished in Atomic Silver matte paint.
Decorative, stainless-steel JPP pedal covers provide foot traction for feathering through the trails, and a concept JPP heavy-duty vinyl floor system (for JT Gladiator model) with integrated floor drains allows for quick interior hose-outs.
Debuting as a feature-length film last November at the oldest liquor-licensed bar in Las Vegas during the 2022 SEMA Show, “Shifters So-Cal: A Hot Rod Revolution” is not only the first film project produced by Hemmings, but the first to look at the origins of the cultural movement that took the world by storm 30 years ago. Through the origin story of the Shifters So-Cal—one of the first car clubs to make “rat rod” a household word—it’s being released as a YouTube limited video series, in partnership with Coker Tire.
“Before the Shifters, there was no hot rod culture as we know it today,” explained Hemmings Creative Director Dan Stoner, “And now, three decades later, the hot-rod revival that Gen-X kids created for themselves has turned into a global movement that’s given us American traditional tattoos, vintage denim, rockabilly music, mid-century tiki culture and, of course, post-war hot rods, all wrapped up in a complete cultural fever. And the Shifters were Patient Zero.”
Some of the most recognized names across the hot-rod scene make appearances in the limited series: ZZ Top frontman Billy F. Gibbons, celeb custom car builder Chip Foose, famed collector and philanthropist Bruce Meyer, rockabilly crooner James Intveld and preservationist and restauranteur Bobby Green are just a few.
“Every great story has a twist you never saw coming,” said Matt Boice, SVP Media at Hemmings. “It’s easy to turn on a camera and describe a car build, but it means nothing until that car becomes the literal and figurative vehicle for an adventure. This is one of those great stories. And the fact that the Shifters changed the world on Cokers turned our longstanding relationship with Coker Tire into a partnership on this project that we’re really proud of.”
Filmed over the spring and summer of 2022, “Shifters So-Cal: A Hot Rod Revolution” is the second season of Hemmings’ “The Motor Underground” series.
“We made ‘The Motor Underground’ to dig deep under the surface of car culture and bring the characters, who really made it one of America’s most valuable exports, up to the surface,” Stoner continues. “And when we realized that the story of the Shifters was now 30 years old, we knew it was time to not only celebrate that, but introduce them to an entire generation that has no idea what they did for them.”
Ford Motor Company Fund is joining Ford dealers across four U.S. regions—Atlanta, Chicago, Dallas and Phoenix—to provide $1 million in scholarship funding to help students pursue careers as automotive technicians. The auto industry has long faced a shortage of technicians due to fewer students entering and graduating from post-secondary programs, according to TechForce Foundation. Despite annual demand for 258,000 new technicians, there are only 48,000 graduates from technician programs each year nationwide. The gap is likely to widen over the next decade without new graduates as there are projected growth rates of 14% in Arizona, 10% in Texas, 7% in Georgia and 3% in Illinois for this career field respectively.
“As we move toward an electrified future, these career opportunities are exciting and require skilled technicians who are proficient in STEM-related study,” said Elena Ford, chief customer experience officer. “Working together with the Ford Fund and our dealers to offer this scholarship program means we will welcome a new generation of diverse students to the industry, and hopefully into our Ford family, to help us better serve our customers."
The Ford Auto Tech Scholarship is open to current and future students who are enrolled in post-secondary auto or auto and diesel technician training programs in the Greater Atlanta, Chicago, Dallas and Phoenix areas. This need-based scholarship is applied to a student’s school tuition account and may be used for all cost of attendance, including tuition, tools, living expenses and transportation.
Scholarships will be administered by TechForce Foundation, a national nonprofit supporting students to and through their education and into careers as professional technicians. This program supports Ford’s greater mission to prepare, empower and grow the future workforce needed to service vehicles and customers to prepare for an electrified future, including:
A focus on STEM-based curriculum in combination with hands-on learning.
Reaching students early and reinforcing the opportunities available for upward professional and economic advancement.
Collaboration with dealers through their involvement in participating schools, career fairs, shadowing days, mentoring and internships.
For more information and to apply for the Ford Auto Tech Scholarship opportunity students can visit www.TechForce.org/FordFund. Applications are due by June 30, and applicants will be notified of the results on a rolling basis throughout the spring and summer.
Cummins Announces $1 Billion U.S. Engine Manufacturing Investment
Cummins has announced a $1 billion investment across its U.S. engine manufacturing network in Indiana, North Carolina and New York, according to the White House. The company’s announcement aligns with President Biden’s visit to the Cummins Power Generation Facility in Fridley, Minnesota, earlier this week, which is part of his “Investing in America Tour.”
The investment is set to update facilities “so they can manufacture low- to zero-carbon engines, helping decarbonize the nation’s truck fleets today,” a White House official said. The official added that more than half of all medium- and heavy-duty trucks currently on the road in the United States use engines manufactured by Cummins. The investment in Minnesota is part of the more than $2 billion companies have committed to investing in the state since Biden took office, according to the White House.
Dana Recognized as a GM 2022 Supplier of the Year
Dana Inc. has announced that once again it has been recognized by General Motors as a 2022 Supplier of the Year. GM celebrated honorees at its 31st annual Supplier of the Year event in San Antonio, Texas, last week. GM’s Supplier of the Year award recognizes global suppliers that distinguish themselves by exceeding GM's requirements, in turn providing customers with innovative technologies that are among the highest quality in the automotive industry. Each year, GM's Supplier of the Year recipients are selected by a global, cross-functional GM team for their performance in criteria such as product purchasing, global purchasing and manufacturing services, customer care, and aftersales and logistics.
PerTronix Appoints Sarah Lassek as Chief Brand Officer
PerTronix Performance Brands has appointed Sarah Lassek as the chief brand officer, according to published reports. Lassek will be responsible for marketing initiatives for all brands within the group, which includes PerTronix Ignition, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive, Waterman Racing Components and Taylor Cable Products.
An automotive enthusiast, Lassek most recently served as senior vice president of Omaze. She is also a member of The Motoring Club, is on the advisory board for 000 Magazine for Porsche enthusiasts, and is a member of the all-female team of mentors for Petersen Automotive Museum’s Business Incubator Program.
Meyer Distributing Announces Vendors of the Year and Rep of the Year; Awards the Ultimate Truck & Boat Giveaway to Grand-Prize Winners
Meyer Distributing named Banks Outdoors as one of its Vendors of the Year.
Meyer Distributing has named Weather Guard, Retrax, Mickey Thompson, Fab Fours, VP Racing, Chemical Guys, Lippert, Banks Outdoors, Big Ass Fans and Metra as 2022 Vendor of the Year in their respective categories, and Rolston Hogstrom as 2022 Manufacturer Representative Agency of the Year.
In other news, last year, Meyer Distributing launched its Ultimate Truck & Boat Giveaway. Meyer partnered with Airlift, ARP, B&W Trailer Hitches, Bilstein, Covercraft, Holley, Rigid and Westin to make this giveaway happen. Together, they awarded a ’22 RAM 1500 Big Horn Truck and a ’22 Tracker Pro Team Tournament Edition Fishing Boat to one grand-prize winner—Work Horse Manufacturing Inc.
“What a great way to start 2023! We still haven’t gotten over the shock of winning,” said Michael Galindo of Work Horse Manufacturing. “Our company plans to use the truck to give our company’s advertising a big boost. It will make a significant difference in day-to-day operations, and we can’t thank Meyer Distributing enough.”
“The participation level and response to this giveaway were unprecedented,” said Cody Ziegler, vice president of sales for Meyer Distributing. “Seeing the reactions on the winner’s faces was so fulfilling, and it’s a strong reason why we’ll continue to craft similar promotions that give back to our dealer network.”
Hankook Tire Leads off Major League Baseball 2023 Season as Official Tire
Hankook Tire will enter the 2023 Major League Baseball (MLB) season as the league's Official Tire in the United States and South Korea. An official partner of MLB since 2018, this year, the Hankook logo will be featured in signage behind home plate in select games, along with other marketing activities such as advertisements, promotions, and activities at MLB events. Hankook will benefit from media assets on MLB Network, exposure on digital platforms such as MLB.com and also leverage social media content associated with the league. In addition, Hankook will be the presenting sponsor of the Wild Card series during the Postseason.
Hankook Tire's MLB partnership underscores the company's continued commitment to the U.S. market. In addition to its partnership with MLB, Hankook recently announced an expansion of its Tennessee Plant in Clarksville, Tennesee, where Hankook is investing heavily in R&D to develop high-quality, technology advanced products.
AAM Receives 2022 Overdrive Award From General Motors
General Motors recognized American Axle & Manufacturing Holdings Inc. (AAM) as an Overdrive award winner as part of GM’s 31st annual Supplier of the Year awards. AAM was one of 16 companies to earn an Overdrive award for 2022. The company celebrated honorees at an event in San Antonio, Texas, earlier this month.
First presented in 2012, the Overdrive award is a distinction reserved for suppliers who display outstanding achievement across the global purchasing and supply-chain organization's key priorities. These include sustainability, innovation, relationships, total enterprise cost, launch excellence and safety.
Each year, the Supplier of the Year and Overdrive award recipients are selected by a global, cross-functional GM team for their performance in criteria such as Product Purchasing, Global Purchasing and Manufacturing Services, Customer Care, and Aftersales and Logistics.
Speedvision Fast Channel Now Available on Amazon Freevee
Speedvision has announced that it is now available as a free ad-supported streaming TV (FAST) linear channel on Amazon Freevee in the United States. Freevee customers now can stream titles from Speedvision's lineup of blue-chip vehicle entertainment that is diverse, compelling and an established draw. The network brand that started the auto entertainment revolution, Speedvision returned in October 2022. As a recognized network brand that originated the automotive lifestyle genre in the ’90s, Speedvision delivers a combination of storytelling, iconic hosts and premier production values.
From car-build shows and garage content, to automotive history and auction programming, the network features titles, including “Graveyard Carz,” “AmeriCarna,” “Stacey David's Gearz,” and “Two Guys Garage,” as well as motorcycle and aviation series. Speedvision also boasts a roster of well-known talent and experts, including Wayne Carini, Bill Goldberg, Mark Worman, Stacy David, Ant Anstead, Ray Evernham, and more.
Oracle Named a Leader in the 2023 Gartner Magic Quadrant for Transportation Management Systems
Oracle has been named a Leader in the 2023 Gartner Magic Quadrant for Transportation Management Systems (TMS) for Oracle Fusion Cloud Transportation Management. Of the 15 companies evaluated, Oracle was positioned highest on the “Ability to Execute” and furthest right on the “Completeness of Vision” axes. Gartner has recognized Oracle as a Leader in Transportation Management Systems for the 2006, 2008, 2009–2012, and 2014–2023 reports.
Part of Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), Oracle Transportation Management offers a comprehensive set of enterprise capabilities for operational planning, transportation execution, shipment visibility, freight payment and logistics network modeling. With new features added every quarter, Oracle Cloud SCM helps customers create a resilient supply network and processes that outpace change. For additional information on Oracle Cloud SCM applications, visit www.oracle.com/scm.
Hagerty Garage + Social Opens Miami Car Culture Clubhouse
Hagerty Garage + Social has opened its third premium clubhouse and car storage facility in South Florida with its Miami location complementing existing locations in Palm Beach and Delray Beach. The Hagerty Garage + Social network has nine locations throughout North America.
A recent addition to its growing national network of enthusiast facilities, Hagerty Garage + Social Miami offers a premium clubhouse and car-storage facility for car lovers and collectors. Garage + Social Miami features climate-controlled, dust-free storage with 24-hour security, personalized service, maintenance and detailing. The facility includes nearly 30,000 sq. ft. of car storage, plus an adjoining clubhouse for members and their friends to gather and socialize. The facility can house more than 200 cars at its Little River location near Miami Beach, Fisher Island and other luxe Miami locales.
All memberships include free access to the Hagerty Drivers Club, which provides an annual subscription to Hagerty Drivers Club magazine, invitations to members-only events and experiences, automotive discounts, roadside assistance designed for classic and collector cars, premium automotive print and video content as well as promotions with leading automotive lifestyle brands. All members have full reciprocity across the nine Hagerty Garage + Social locations throughout North America, including locations in Delray Beach, Palm Beach, Bedford Hills (New York), Chicago, Toronto, Seattle, Van Nuys (Calironia) and Culver City (California). For more information about how to become a member, visit www.garageandsocial.com.
Overland Expo Launches “Overland News” YouTube Series
Overland Expo has extended “The Compass” coverage to a bi-weekly YouTube series called “Overland News,” hosted by Overland Expo personalities Nick Jaynes and Rick Stowe. From news to trending topics to gear reviews, “Overland News” will cover some of the most compelling subjects in the overland industry in 15 minutes or less.
The first episode—which covers Potential Motors’ pre-order, Mercedes’ Mondo G concept, Stowe’s roundup of the best overland trailers, and Jaynes’ review of MAXTRAX MK II—is live now. New episodes go live every other Tuesday on Overland Expo’s YouTube channel.
Shell USA Inc. Finalizes Acquisition of Volta Inc.
Shell USA Inc. has completed the previously announced acquisition of Volta Inc. in an all-cash transaction valued at approximately USD $169 million. With this acquisition, Shell now owns and operates one of the largest public electric vehicle (EV) charging networks in the United States. The closing of the transaction occurred after receiving various regulatory clearances and approval from Volta's stockholders.
Volta provides Shell with an existing public charging network of more than 3,000 charge points at destination sites (shopping centers, grocery stores, pharmacies, etc.) across 31 U.S. states and territories, a development pipeline of more than 3,400 additional charge points and capabilities to continue developing, operating, and monetizing EV charging infrastructure.
Volta’s advertising capability and early mover advantage have allowed the company to secure prime spots and portfolio-level contracts with site hosts in high-value, high-traffic markets. While most of Volta's current revenue is generated through advertising, there are plans to increase the number of fast charging DC outlets with a paid charging model. The acquisition enables Shell to scale its existing network and offerings to better participate in the long-term EV charging market opportunity within the United States.
Alfa Romeo Starts Production of ’24 Tonale
Alfa Romeo has announced the official start of retail production for the all-new ’24 Tonale. Alfa Romeo’s first plug-in hybrid is built at the Giambattista Vico Stellantis plant in Pomigliano d'Arco, Naples, Italy—one of the company's most advanced production sites. The Tonale will begin arriving at dealers in June. The Tonale enters the premium compact CUV segment with standard all-wheel drive, more than 30 miles of electric range and a starting U.S. MSRP of $42,995. Customers can now build and price their Alfa Romeo Tonale through alfaromeousa.com and align with their preferred dealer to finalize the purchase. Customers who choose to lease their all-new Alfa Romeo Tonale can take advantage of a $7,500 federal EV tax credit.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.
Mike Burns came to the specialty-equipment market after launching a successful career in finance. A holder of an MBA from the University of Colorado, he has worked as an analyst for energy companies such as ConocoPhilips and as a budget and resource director for the U.S. Air Force. A 2018 SEMA Launch Pad semifinalist, Burns developed his ValvoMax Quick Twist Valve to facilitate easy oil changes without the use of tools. The ValvoMax has sold more than 50,000 units to date, and for his efforts, Burns was named SEMA’s 2022 Gen-III Innovator of the Year at last year’s 2022 SEMA Industry Awards Banquet. The award recognizes young entrepreneurs (age 40 and under) for their innovations in the specialty-equipment market.
The new ’24 Jeep Wrangler builds on its history with a combination of off-road capability, authentic Jeep design, open-air freedom, advanced powertrains, on- and off-road dynamics and a host of safety and advanced technology features.
The all-new, all-electric ’25 Ram 1500 REV—the first battery-electric light-duty pickup from Ram Truck—made its world debut this week at the New York International Auto Show.
An entirely new collection of efficient and mission-capable concept vehicles is being unveiled and driven off road during the 57th annual Easter Jeep Safari, April 1–9, 2023, in Moab, Utah.
Hemmings has entered the documentary film arena with the latest in its “The Motor Underground” YouTube limited series: 
“Before the Shifters, there was no hot rod culture as we know it today,” explained Hemmings Creative Director Dan Stoner, “And now, three decades later, the hot-rod revival that Gen-X kids created for themselves has turned into a global movement that’s given us American traditional tattoos, vintage denim, rockabilly music, mid-century tiki culture and, of course, post-war hot rods, all wrapped up in a complete cultural fever. And the Shifters were Patient Zero.”
“Every great story has a twist you never saw coming,” said Matt Boice, SVP Media at Hemmings. “It’s easy to turn on a camera and describe a car build, but it means nothing until that car becomes the literal and figurative vehicle for an adventure. This is one of those great stories. And the fact that the Shifters changed the world on Cokers turned our longstanding relationship with Coker Tire into a partnership on this project that we’re really proud of.”
“We made ‘The Motor Underground’ to dig deep under the surface of car culture and bring the characters, who really made it one of America’s most valuable exports, up to the surface,” Stoner continues. “And when we realized that the story of the Shifters was now 30 years old, we knew it was time to not only celebrate that, but introduce them to an entire generation that has no idea what they did for them.”
Ford Motor Company Fund is joining Ford dealers across four U.S. regions—Atlanta, Chicago, Dallas and Phoenix—to provide $1 million in scholarship funding to help students pursue careers as automotive technicians. The auto industry has long faced a shortage of technicians due to fewer students entering and graduating from post-secondary programs, according to TechForce Foundation. Despite annual demand for 258,000 new technicians, there are only 48,000 graduates from technician programs each year nationwide. The gap is likely to widen over the next decade without new graduates as there are projected growth rates of 14% in Arizona, 10% in Texas, 7% in Georgia and 3% in Illinois for this career field respectively.
“What a great way to start 2023! We still haven’t gotten over the shock of winning,” said Michael Galindo of Work Horse Manufacturing. “Our company plans to use the truck to give our company’s advertising a big boost. It will make a significant difference in day-to-day operations, and we can’t thank Meyer Distributing enough.”
Speedvision has announced that it is now available as a free ad-supported streaming TV (FAST) linear channel on Amazon Freevee in the United States. Freevee customers now can stream titles from Speedvision's lineup of blue-chip vehicle entertainment that is diverse, compelling and an established draw. The network brand that started the auto entertainment revolution, Speedvision returned in October 2022. As a recognized network brand that originated the automotive lifestyle genre in the ’90s, Speedvision delivers a combination of storytelling, iconic hosts and premier production values.
Hagerty Garage + Social has opened its third premium clubhouse and car storage facility in South Florida with its Miami location complementing existing locations in Palm Beach and Delray Beach. The Hagerty Garage + Social network has nine locations throughout North America.
Alfa Romeo has announced the official start of retail production for the all-new ’24 Tonale. Alfa Romeo’s first plug-in hybrid is built at the Giambattista Vico Stellantis plant in Pomigliano d'Arco, Naples, Italy—one of the company's most advanced production sites. The Tonale will begin arriving at dealers in June. The Tonale enters the premium compact CUV segment with standard all-wheel drive, more than 30 miles of electric range and a starting U.S. MSRP of $42,995. Customers can now build and price their Alfa Romeo Tonale through