By SEMA Editors

This Dodge Challenger SRT Hellcat is tagged with a corporate-sounding name: FCA. According to SpiedBilde, it's the first time Fiat-Chrysler Automobiles has stuck its initials on one of its cars.

In addition to the FCA badge, this Hellcat is flaunting a distinctive new red-white-blue color scheme, using navy stripes over the car, matching navy wheels and red mirror caps and trim around the grille. Other than the finish, this is, apparently, a standard Hellcat underneath. The Hellcat badges were also painted matte white to match the car. However, the FCA appeared where SRT is normally placed.

Whether or not this is a one-off or a model that will be available to the public is unknown. Dodge is having no problem selling Hellcat versions of the Charger and Challenger, and marketing another special edition would not be out of the question. But the FCA badge is particularly unusual, given that the company rarely uses the badging on any of its products.

Whatever the reasoning for the FCA badge, this is a sharp addition to the Challenger lineup, even if it may only appear on the company's letterhead.

	Members: Download a free copy of the “2015 SEMA Market Report,” which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street-rod and custom, and racing niches.

By Carr Winn

The famous saying for street-performance retailers is “Win on Sunday, sell on Monday.” It means enthusiasts at a race start to salivate when they see drivers utilizing the latest products and hottest trends to take the checkered flag. As the racecar driver raises his/her trophy and smiles for a photo, the enthusiast crowd is already making plans to head to their local speed shop on Monday. If you’re a retailer in the street-performance segment, or you’re interested in tapping into this $10 billion market, it’s time to download and study the 2015 SEMA Market Report.

The street-performance niche is dedicated to power-boosting applications and the handling components to match. As consumers seek out gear to transform their daily drivers into weekend warriors, street-performance retailers provide the solutions. This includes brake products ($116 million), electrical products ($375 million) and even oil and maintenance chemicals ($745 million).

"Classic musclecars are bringing record prices at auction and current-generation musclecars like the Mustang, Camaro and Challenger are channeling that styling and passion for performance to new-car buyers," said Gavin Knapp, SEMA director of market research. "Performance has become a great selling point for these new cars and the specialty-equipment market fuels that fire, producing and selling more products for this market niche than any other.”

The street-performance niche represents the largest market segment in the specialty-equipment industry. In addition, it grew 14% in 2014, which makes it the leader across all segments. For more information on the street-performance market and other niches, download a copy of the “2015 SEMA Market Report” today.

SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

	Members: Download a free copy of the “2015 SEMA Market Report,” which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street-rod and custom, and racing niches.

By Carr Winn

The famous saying for street-performance retailers is “Win on Sunday, sell on Monday.” It means enthusiasts at a race start to salivate when they see drivers utilizing the latest products and hottest trends to take the checkered flag. As the racecar driver raises his/her trophy and smiles for a photo, the enthusiast crowd is already making plans to head to their local speed shop on Monday. If you’re a retailer in the street-performance segment, or you’re interested in tapping into this $10 billion market, it’s time to download and study the 2015 SEMA Market Report.

The street-performance niche is dedicated to power-boosting applications and the handling components to match. As consumers seek out gear to transform their daily drivers into weekend warriors, street-performance retailers provide the solutions. This includes brake products ($116 million), electrical products ($375 million) and even oil and maintenance chemicals ($745 million).

"Classic musclecars are bringing record prices at auction and current-generation musclecars like the Mustang, Camaro and Challenger are channeling that styling and passion for performance to new-car buyers," said Gavin Knapp, SEMA director of market research. "Performance has become a great selling point for these new cars and the specialty-equipment market fuels that fire, producing and selling more products for this market niche than any other.”

The street-performance niche represents the largest market segment in the specialty-equipment industry. In addition, it grew 14% in 2014, which makes it the leader across all segments. For more information on the street-performance market and other niches, download a copy of the “2015 SEMA Market Report” today.

SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

	Members: Download a free copy of the “2015 SEMA Market Report,” which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street-rod and custom, and racing niches.

By Carr Winn

The famous saying for street-performance retailers is “Win on Sunday, sell on Monday.” It means enthusiasts at a race start to salivate when they see drivers utilizing the latest products and hottest trends to take the checkered flag. As the racecar driver raises his/her trophy and smiles for a photo, the enthusiast crowd is already making plans to head to their local speed shop on Monday. If you’re a retailer in the street-performance segment, or you’re interested in tapping into this $10 billion market, it’s time to download and study the 2015 SEMA Market Report.

The street-performance niche is dedicated to power-boosting applications and the handling components to match. As consumers seek out gear to transform their daily drivers into weekend warriors, street-performance retailers provide the solutions. This includes brake products ($116 million), electrical products ($375 million) and even oil and maintenance chemicals ($745 million).

"Classic musclecars are bringing record prices at auction and current-generation musclecars like the Mustang, Camaro and Challenger are channeling that styling and passion for performance to new-car buyers," said Gavin Knapp, SEMA director of market research. "Performance has become a great selling point for these new cars and the specialty-equipment market fuels that fire, producing and selling more products for this market niche than any other.”

The street-performance niche represents the largest market segment in the specialty-equipment industry. In addition, it grew 14% in 2014, which makes it the leader across all segments. For more information on the street-performance market and other niches, download a copy of the “2015 SEMA Market Report” today.

SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

	Members: Download a free copy of the “2015 SEMA Market Report,” which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street-rod and custom, and racing niches.

By Carr Winn

The famous saying for street-performance retailers is “Win on Sunday, sell on Monday.” It means enthusiasts at a race start to salivate when they see drivers utilizing the latest products and hottest trends to take the checkered flag. As the racecar driver raises his/her trophy and smiles for a photo, the enthusiast crowd is already making plans to head to their local speed shop on Monday. If you’re a retailer in the street-performance segment, or you’re interested in tapping into this $10 billion market, it’s time to download and study the 2015 SEMA Market Report.

The street-performance niche is dedicated to power-boosting applications and the handling components to match. As consumers seek out gear to transform their daily drivers into weekend warriors, street-performance retailers provide the solutions. This includes brake products ($116 million), electrical products ($375 million) and even oil and maintenance chemicals ($745 million).

"Classic musclecars are bringing record prices at auction and current-generation musclecars like the Mustang, Camaro and Challenger are channeling that styling and passion for performance to new-car buyers," said Gavin Knapp, SEMA director of market research. "Performance has become a great selling point for these new cars and the specialty-equipment market fuels that fire, producing and selling more products for this market niche than any other.”

The street-performance niche represents the largest market segment in the specialty-equipment industry. In addition, it grew 14% in 2014, which makes it the leader across all segments. For more information on the street-performance market and other niches, download a copy of the “2015 SEMA Market Report” today.

SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

	Members: Download a free copy of the “2015 SEMA Market Report,” which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street-rod and custom, and racing niches.

By Carr Winn

The famous saying for street-performance retailers is “Win on Sunday, sell on Monday.” It means enthusiasts at a race start to salivate when they see drivers utilizing the latest products and hottest trends to take the checkered flag. As the racecar driver raises his/her trophy and smiles for a photo, the enthusiast crowd is already making plans to head to their local speed shop on Monday. If you’re a retailer in the street-performance segment, or you’re interested in tapping into this $10 billion market, it’s time to download and study the 2015 SEMA Market Report.

The street-performance niche is dedicated to power-boosting applications and the handling components to match. As consumers seek out gear to transform their daily drivers into weekend warriors, street-performance retailers provide the solutions. This includes brake products ($116 million), electrical products ($375 million) and even oil and maintenance chemicals ($745 million).

"Classic musclecars are bringing record prices at auction and current-generation musclecars like the Mustang, Camaro and Challenger are channeling that styling and passion for performance to new-car buyers," said Gavin Knapp, SEMA director of market research. "Performance has become a great selling point for these new cars and the specialty-equipment market fuels that fire, producing and selling more products for this market niche than any other.”

The street-performance niche represents the largest market segment in the specialty-equipment industry. In addition, it grew 14% in 2014, which makes it the leader across all segments. For more information on the street-performance market and other niches, download a copy of the “2015 SEMA Market Report” today.

SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

	Using the scanner app—available for smartphones and tablets or as a compact smartphone rental—exhibitors can simply scan a badge or enter an email address and their contact information will be downloaded to the device.

By Jason Catullo

CompuSystems has lead-management tools that help exhibitors track which buyers visited their booth, the products they want and how to contact them after the Show.

In addition to aiding with buyer tracking and connecting with leads, CompuSystems’ TrafficMax provides pre-Show promotional services used to drive booth traffic. The system allows exhibitors to target buyers and deliver customized marketing messages to specific audiences.

Using the scanner app—available for smartphones and tablets or as a compact smartphone rental—exhibitors can simply scan a badge or enter an email address and their contact information will be downloaded to the device. The scanning service is designed to conveniently capture, qualify and view leads in real time, whether the user is on or off the SEMA Show floor.

For pricing and more information, access the Lead Retrieval Scanner Rental form, part of the 2015 SEMA Show Exhibitor Services Manual.