By SEMA Washington, D.C., Staff

When: November 2, 2015, 2:00 p.m.–3:00 p.m.
Where: Las Vegas Convention Center, Upper North Hall, N254

New laws are changing the way patents should be pursued, and how you should view the patents of others. The new legal landscape also presents new opportunities regarding how you deal with patents owned by your competitors in re-examination proceedings, oppositions and litigation.

Presented by Justin Poplin and Marshall Honeyman, partners in the law firm of Lathrop & Gage LLP,  this seminar offers practical solutions to the challenges presented by your company’s inventions and examines how to build leverage though the patent process. To achieve this, you will learn to:

• Identify the kinds of inventions that result in useful patent coverage.
• Maintain secrecy, and thus avoid losing your rights.
• Establish ownership of the patent.
• Determine whether the possible scope of the patent justifies the cost.

Add this free seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

By SEMA Washington, D.C., Staff

When: November 2, 2015, 2:00 p.m.–3:00 p.m.
Where: Las Vegas Convention Center, Upper North Hall, N254

New laws are changing the way patents should be pursued, and how you should view the patents of others. The new legal landscape also presents new opportunities regarding how you deal with patents owned by your competitors in re-examination proceedings, oppositions and litigation.

Presented by Justin Poplin and Marshall Honeyman, partners in the law firm of Lathrop & Gage LLP,  this seminar offers practical solutions to the challenges presented by your company’s inventions and examines how to build leverage though the patent process. To achieve this, you will learn to:

• Identify the kinds of inventions that result in useful patent coverage.
• Maintain secrecy, and thus avoid losing your rights.
• Establish ownership of the patent.
• Determine whether the possible scope of the patent justifies the cost.

Add this free seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

By SEMA Washington, D.C., Staff

When: November 2, 2015, 2:00 p.m.–3:00 p.m.
Where: Las Vegas Convention Center, Upper North Hall, N254

New laws are changing the way patents should be pursued, and how you should view the patents of others. The new legal landscape also presents new opportunities regarding how you deal with patents owned by your competitors in re-examination proceedings, oppositions and litigation.

Presented by Justin Poplin and Marshall Honeyman, partners in the law firm of Lathrop & Gage LLP,  this seminar offers practical solutions to the challenges presented by your company’s inventions and examines how to build leverage though the patent process. To achieve this, you will learn to:

• Identify the kinds of inventions that result in useful patent coverage.
• Maintain secrecy, and thus avoid losing your rights.
• Establish ownership of the patent.
• Determine whether the possible scope of the patent justifies the cost.

Add this free seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

By SEMA Washington, D.C., Staff

Legislation to remove the requirement that gasoline offered for sale in the state contain a percentage of ethanol was approved by an overwhelming margin in the House of Representatives and will now be sent to the Senate Environmental Resources & Energy Committee for consideration. Currently, the state requires that “All gasoline sold or offered for sale to ultimate consumers in this Commonwealth must contain at least 10% cellulosic ethanol by volume . . .” 

The bill recognizes that ethanol fuels cause problems with fuel pumps, fuel gauges and other engine performance issues, especially over a period of time when the vehicle is not used. Current high-performance specialty parts along with pre-model year ’01 cars and parts may be most susceptible to corrosion. The legislation also acknowledges that ethanol has been shown to decrease fuel mileage. 

For more information, visit the SEMA Action Network (SAN) website. For details, contact Steve McDonald at stevem@sema.org.

By SEMA Washington, D.C., Staff

Legislation to remove the requirement that gasoline offered for sale in the state contain a percentage of ethanol was approved by an overwhelming margin in the House of Representatives and will now be sent to the Senate Environmental Resources & Energy Committee for consideration. Currently, the state requires that “All gasoline sold or offered for sale to ultimate consumers in this Commonwealth must contain at least 10% cellulosic ethanol by volume . . .” 

The bill recognizes that ethanol fuels cause problems with fuel pumps, fuel gauges and other engine performance issues, especially over a period of time when the vehicle is not used. Current high-performance specialty parts along with pre-model year ’01 cars and parts may be most susceptible to corrosion. The legislation also acknowledges that ethanol has been shown to decrease fuel mileage. 

For more information, visit the SEMA Action Network (SAN) website. For details, contact Steve McDonald at stevem@sema.org.

By SEMA Washington, D.C., Staff

Legislation to remove the requirement that gasoline offered for sale in the state contain a percentage of ethanol was approved by an overwhelming margin in the House of Representatives and will now be sent to the Senate Environmental Resources & Energy Committee for consideration. Currently, the state requires that “All gasoline sold or offered for sale to ultimate consumers in this Commonwealth must contain at least 10% cellulosic ethanol by volume . . .” 

The bill recognizes that ethanol fuels cause problems with fuel pumps, fuel gauges and other engine performance issues, especially over a period of time when the vehicle is not used. Current high-performance specialty parts along with pre-model year ’01 cars and parts may be most susceptible to corrosion. The legislation also acknowledges that ethanol has been shown to decrease fuel mileage. 

For more information, visit the SEMA Action Network (SAN) website. For details, contact Steve McDonald at stevem@sema.org.

By Jason Catullo

This update is the third in a series designed to help attendees have a successful 2015 SEMA Show experience. The Show features and planning tips will help attendees get the most from the SEMA Show and stay current with the latest event and exhibitor news.

Buyer Registration: Save Money; Badges Mailed.
Buyers from the United States and Canada have until October 16 to register and have their badges mailed prior to the event. Registration for the 2015 SEMA Show is $25 if completed online before October 16. The fee after October 16 is $75 per person. Register at www.SEMAShow.com/register. Contact the SEMA Show registration hotline at 866-229-3687 for assistance or more information.

	Discounted tickets for the Las Vegas Monorail are available online.

Transportation: Options and Convenience.
Whether it’s the taxis, Las Vegas Monorail, or shuttle busses, there are transportation methods available to suit most any Showgoer’s need.

• Monorail — The Las Vegas Monorail has extended its hours during the SEMA Show, and riders can board the train as early as 7:00 a.m. Tuesday–Friday, November 3–6. Service continues until 2:00 a.m. each day. With a station located in front of the Las Vegas Convention Center, the monorail quickly connects visitors from the Strip with the SEMA Show. Purchase tickets at the Monorail stations, or get discounted tickets online.

• New Taxi Location — There are two convenient taxi/shuttle stops: the east end of the Grand Lobby and the east side of the Performance Pavilion, just outside the South Halls. When taking a cab or shuttle to the SEMA Show, determine first where you are going, then check to see which drop-off location is closest. The two stops can be as much as a 15-minute walk from where you are going.

• Free Shuttle Service — Complimentary shuttle service is provided to and from the Las Vegas Convention Center from select partner hotels each morning and afternoon of the SEMA Show. Beginning Tuesday morning at 7:00 a.m., shuttles run every 20–30 minutes. 

For more information and for additional transportation tips, read “The Ultimate SEMA Show Transportation Guide.”

The 2015 New Products Showcase, located on the Skybridge between Central and South Halls, opens Tuesday–Friday at 8:00 a.m.

Scanners: New Products Showcase.
Get the most from the New Products Showcase by taking advantage of the area’s product scanners. Buyers can simply zap any of the more than 2,000 products that catch their eye to obtain instant product information, as well as the manufacturer’s location at the Show. The 2015 New Products Showcase, located on the Skybridge between Central and South Halls, opens Tuesday–Friday at 8:00 a.m. View this video, and learn how to benefit from the number-one buyer destination at the SEMA Show.

	SEMA Show Mobile App.

Mobile App: Navigating the Halls.
The 2015 SEMA Show mobile app offers turn-by-turn walking directions from one location to another, making locating an exhibitor’s booth a simple process. The app is available free through iTunes and Android app stores. In addition to walking directions, the app also includes exhibitor lists, seminar schedules, new products and more.

2015 SEMA Show Must-See Features: Always Up to Something.
At 1.16 million sq. ft. of exhibit space, the SEMA Show draws thousands of exhibitors, buyers, media and other attendees to a four-day car, truck and powersports extravaganza. The grounds of the Las Vegas Convention Center (LVCC)—both within the exhibit halls and in the surrounding spaces—offer a profusion of sensory delights. To preview some of this year’s newest features and attractions, read the SEMA News article, “Must-See Features at the 2015 SEMA Show.”

Buyer Happy Hour: Networking With a Twist.
New to the 2015 SEMA Show, the Buyer Happy Hour provides attendees additional time to visit the New Products Showcase without taking time away from meeting exhibitors during Show hours. Happy Hour is a great time to enjoy a drink at the end of the day, leisurely peruse the products in the showcase, network with colleagues and relax before dinner. The Buyer Happy Hour will take place after the Show floor closes, Tuesday–Thursday, 4:30 p.m.–6:00 p.m., November 3–5, along the skybridge between Central and South Halls.

	The 2015 SEMA Show's four First-Time and Featured Exhibitors areas showcase companies new to the SEMA Show.

First-Time Exhibitors: More Companies, More Products.
The 2015 SEMA Show will include four First-Time and Featured Exhibitors areas that showcase companies that are new to the SEMA Show. The sections provide buyers with a gateway to all-new, innovative brands and serve as extensions to the Show's 12 designated floor sections.

First-Time and Featured Exhibitor Locations

• Performance Pavilion: Located in the outside area south of the Las Vegas Convention Center, adjacent to the Renaissance Hotel
• Upper South: Located in the upper level of South Hall, on the east side
• Grand Lobby Meeting Rooms: Located in the Las Vegas Convention Center Meeting Rooms N100-120, between North and Central Halls just east of the Grand Lobby
• Westgate Pavilion: Located in the Pavilion area of the Westgate Hotel, just north of the Las Vegas Convention Center

Online Media Center: Sneak Peek for Buyers, Journalists.

The SEMA Show Online Media Center includes daily news from exhibitors regarding product debuts, vehicle unveilings and other Show-related activities.

More than 300 exhibitor press releases are posted on the SEMA Show Online Media Center, giving Showgoers a sneak peek of what to expect from exhibitors at this year’s Show. Product debuts, vehicle unveils and other SEMA Show activities are announced daily, so make sure you visit the online portal for the most up-to-date news. 

We’re here to help.
We want your SEMA Show experience to be as easy and enjoyable as possible so that you can concentrate on the important things, such as seeing new products, getting new ideas, discovering new trends, meeting new exhibitors and checking in with your favorite exhibitors. The SEMA Show Strategy Guide is filled with recommendations and suggestions for booking your travel to Las Vegas, ground transportation options, places to eat well but inexpensively, free entertainment hot spots, suggested tipping amounts and more.

Not registered? Don’t miss out on the best business opportunity of the year. Register now. Got a question? Don’t hesitate to contact us at 909-396-0289.