Show Tip: How to Increase Exposure for Your Signature Products

By Becca Butler

	As the top SEMA Show attraction, the New Products Showcase brings increased exposure, additional media coverage and qualified leads to participating exhibitors.

Looking for a way to spotlight your best-sellers and staple products at this year’s SEMA Show? Exhibitors can enter their top products into the Featured Product Category of the New Products Showcase, regardless of their release date. As the top SEMA Show attraction, the New Products Showcase brings increased exposure, additional media coverage and qualified leads to participating exhibitors.

While the New Products categories remain exclusive to products meeting specific criteria in terms of when the products are available for shipment, the Featured Products category provides all exhibitors with an opportunity to promote existing lines. The Featured Products category is ideal for exhibitors to promote their top-selling or most important products.

Benefits of entering the Showcase include:

• Increased Exposure: As the number one buyer and media attraction at the SEMA Show, the Showcase helps products gain increased exposure and drive foot traffic to one’s booth.

• Qualified Leads: Buyers and media are able to scan noteworthy products on display to get more information about the product, including its manufacturer and booth location. In return, exhibitors obtain information on those who scanned their product.

• Professional Photographs: All products are professionally photographed. The photos are then made available to outside media and featured in upcoming issues of SEMA News.

• Expanded Hours: Buyers will be able to see the products on display before and after the Show floor opens/closes with the New Products Showcase extended hours and the Buyer Happy Hour.

The first product entry is free. There is a nominal fee for additional entries, with the fee going up after October 9.

Enter your Featured Product now. For more information, visit the SEMA Show website.