By SEMA Washington, D.C., Staff

The National Highway Traffic Safety Administration (NHTSA) is proposing to add crash-avoidance technology and pedestrian protection to its five-star New Car Assessment Program starting in model-year ’19. The NHTSA would also incorporate a new test that measures vehicle performance in a frontal offset crash. The so-called “Stars on Cars” label is posted on the new-car window and seeks to provide consumers with safety information when comparison shopping. 

The five-star rating system already reflects performance tests for frontal, side and rollover crashworthiness, along with emergency braking systems starting in model-year ’18. The NHTSA would also begin using half-star increments to expand the five-star test results.

Although the NHTSA does not intend to mandate the installation of the technology on all new vehicles, equipment, such as automatic emergency braking, blind-spot detection, lane-departure warning and pedestrian detection, would likely become standard on most vehicles as a result. 

For more information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

The National Highway Traffic Safety Administration (NHTSA) is proposing to add crash-avoidance technology and pedestrian protection to its five-star New Car Assessment Program starting in model-year ’19. The NHTSA would also incorporate a new test that measures vehicle performance in a frontal offset crash. The so-called “Stars on Cars” label is posted on the new-car window and seeks to provide consumers with safety information when comparison shopping. 

The five-star rating system already reflects performance tests for frontal, side and rollover crashworthiness, along with emergency braking systems starting in model-year ’18. The NHTSA would also begin using half-star increments to expand the five-star test results.

Although the NHTSA does not intend to mandate the installation of the technology on all new vehicles, equipment, such as automatic emergency braking, blind-spot detection, lane-departure warning and pedestrian detection, would likely become standard on most vehicles as a result. 

For more information, contact Stuart Gosswein at stuartg@sema.org.

Major sponsor announcements, new car reveals, company acquisition news and much more will be unveiled in press conferences at the 2015 PRI Trade Show in Indianapolis. Additional press conferences may be included in the days leading up to the Show, so journalists are encouraged to check in at the PRI Show Media Center (Rooms 116–117) each day.

Major sponsor announcements, new car reveals, company acquisition news and much more will be unveiled in press conferences at the 2015 PRI Trade Show in Indianapolis. Additional press conferences may be included in the days leading up to the Show, so journalists are encouraged to check in at the PRI Show Media Center (Rooms 116–117) each day.

Attention PRI media and attendees: For all the latest news, product releases, company announcements, booth appearances and more from PRI Show exhibitors, visit the online Exhibitor Press Release Center. The site is updated daily, so check back often for the latest information and activity on the trade show floor.

Attention PRI media and attendees: For all the latest news, product releases, company announcements, booth appearances and more from PRI Show exhibitors, visit the online Exhibitor Press Release Center. The site is updated daily, so check back often for the latest information and activity on the trade show floor.

Attention PRI media and attendees: For all the latest news, product releases, company announcements, booth appearances and more from PRI Show exhibitors, visit the online Exhibitor Press Release Center. The site is updated daily, so check back often for the latest information and activity on the trade show floor.

All-new race parts, the latest machining equipment, cutting-edge solutions and more will be featured at the 2015 PRI Trade Show, December 10-12, in Indianapolis. And for those who haven't yet registered, there is still time, as online attendee registration will remain open throughout the Show, with badge pick-up at the on-site registration desk.  

All-new race parts, the latest machining equipment, cutting-edge solutions and more will be featured at the 2015 PRI Trade Show, December 10-12, in Indianapolis. And for those who haven't yet registered, there is still time, as online attendee registration will remain open throughout the Show, with badge pick-up at the on-site registration desk.  

By SEMA Editors

Ford project-vehicle requests require two components: an e-mail project summary (due February 19, 2016) and a detailed written proposal (due March 1, 2016).

Ford Motor Co. has announced its project-vehicle program for 2016. 

2016 Ford Project Vehicle Program

Proposal Submission Deadline: March 1, 2016
Award Recipient Notification Date: by May 2, 2016

All project vehicle requests must be submitted in two parts and meet the following Ford Aftermarket Project Vehicle Program criteria:

Part 1

E-mail a one-page project summary—must be received by February 19, 2016. Include bullet points for:

• Vehicle/theme
• Vehicle modifications
• New-product development
• Promotional plan
• Vehicle display location at the 2016 SEMA Show

Part 2

Mail a detailed project proposal—must be received by March 1, 2016. Include details supporting the one-page project summary on company letterhead, a color rendering and past project vehicle examples.

Information on Ford vehicles is available at: www.ford.com.

Ford Aftermarket Project Vehicle Program Criteria

Aftermarket companies requesting project vehicles should be:

• A manufacturer or designer/restyler dedicated to supporting new-product development.
• Financially capable and willing to spend promotional dollars.
• Actively promoting the vehicle with their product(s) through an established marketing plan.
• A current SEMA member.

Aftermarket companies receiving project vehicles must:

• Feature the vehicle in a booth at the 2016 SEMA Show in Las Vegas.
• Register and keep the vehicle in your company name during the entire contract period.
• Purchase and maintain $3 million in general liability, $3 million in automotive liability, $1 million in employer liability and demonstrate worker's compensation coverage. An umbrella policy may be used to achieve coverage limits.
• Commit to feature the vehicle with the Ford logo intact and visible.
• Order a California-certified vehicle if you intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may subject you to a state fine.
• Make vehicles available to Ford or its dealers for display, at the owner's discretion.
• Submit written quarterly status reports for a period of 18 months, as specified in the contract, stating:

1. Product development
2. Modifications to the vehicle
3. Events (including dates, location and type of event)
4. Media exposure (originals or color copies)
5. Company advertising featuring the vehicle
6. Social media exposure
7. A copy of your current vehicle registration

Information on the specific vehicles Ford plans to emphasize at the 2016 SEMA Show will follow in January. Details will be provided to allow you to research those products and find high-resolution images for renderings.

Submit Ford Project Vehicle proposals to:

Ford Motor Co.
21175 Oakwood Blvd., PDCDC MD579
Dearborn, MI 48124
Attn: Mike Nicopolis & Bob Galan
semainfo@ford.com