Tue, 10/01/2019 - 13:57

SEMA News—October 2019

Directory of Data Innovators

Bronze SDCA solid foundational ACES and PIES compliant data set with images that is suitable to support most selling efforts in brick and mortar and on the web.
Silver SDC The Silver level builds upon the Bronze level data set with the addition of weights, dimensions, more complete descriptions, bullet points and additional images.
Gold SDC The Gold level further improves the Silver data set with the addition of descriptive product attributes and digital assets, including installation instructions and warranty information.
Platinum SDC The pinnacle of data, the Platinum level, builds upon the previous three levels with the addition of even more of the all-important digital assets, descriptions, videos, kit and interchange information and more, designed to meet even the most rigorous receiver requirements.

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Accel – Silver
Cleveland, OH
www.accel-ignition.com
Manufacturer and designer of a variety of racing, performance and appearance products for the automotive, motorcycle and RV markets sold under ACCEL, Hays, Lakewood, Mallory and Mr. Gasket brands.

Access Cover – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

ACE Racing Clutches – Platinum
Sullivan, MO
www.aceracingclutches.com
In 1997, Ace Manufacturing introduced its racing division. Since its inception, Ace Racing has continued to be the leader in race clutch technology with more than 15 years experience in high-performance racing clutches.

ACI LED Lights – Platinum
Jamestown, ND
www.agricover.com/ledlights
Agri-Cover Inc. offers ultra-bright, long-lasting LED lights at a great price. Nine different models with a variety of styles and output levels, so you can choose a light that’s ideal for almost any auto, farm, recreation or construction use.

Action Clutch – Platinum
Los Angeles, CA
www.actionclutch.com
We are a manufacturer of performance parts. We specialize in building clutches and flywheels for the automotive industry.

Addictive Desert Designs – Platinum
Mesa, AZ
www.addictivedesertdesigns.com
Addictive Desert Designs was born from an addiction to push the limits of design and a passion for customizing vehicles and a love for the desert. This has driven us to pursue our goals of engineering the world’s toughest and visually appealing products for trucks, SUVs and Jeeps.

Adenna – Platinum
Ontario, CA
www.adenna.com
Protect your hands. Adenna supplies more than 20 different styles of nitrile and latex disposable gloves to protect your hands against acetone, paint thinner, gasoline, oil and chemicals. Our products are available through distributors worldwide, and we service from three warehouses across the country.

Advanced Accessory Concepts – Platinum
Corona, CA
www.aacbrands.com
Manufacturing and distribution of aftermarket automotive and motorcycle accessories.

Advanced Clutch – Platinum
Lancaster, CA
www.advancedclutch.com
Manufacturer of high-performance clutches and flywheels, including the Xtreme clutch and XACT flywheels for street-performance and racing applications in the compact, European, domestic and truck markets.

Advantage Truck Accessories – Bronze
Elkhart, IN
www.advantagetruckaccessories.com
Manufacturers of the Torzatop, Hard Hat and Sure-Fit Tonneaus, Advantage Truck Accessories is dedicated to the best quality in soft, folding and snap tonneau covers.

AEM Induction – Platinum
Riverside, CA
www.aemintakes.com
Manufacturer of high-performance air-intake systems featuring Dryflow hybrid air filters for sport compacts, musclecars, trucks and SUVs.

Aeromotive Fuel System – Platinum
Elgin, IL
www.aeromotiveinc.com
Manufacturer and designer of EFI and carbureted fuel pumps, filters, regulators, accessories and complete fuel-delivery systems for racing, street and marine applications.

Agency Power – Platinum
Gilbert, AZ
www.agency-power.com
Agency Power Industries LLC was developed out of the need to provide quality, functional and fashionable racing products.

AIRAID Platinum
Phoenix, AZ
www.airaid.com
Manufacturer of premium cold-air intake systems, premium air filters and PowerAid throttle-body spacers.

Air Lift Platinum
Lansing, MI
www.airliftcompany.com
Manufacturer of suspension and control systems which enhance vehicle load support, ride and handling in niche markets.

Air Lift Performance - Platinum
Lansing, MI
www.airliftcompany.com
Air Lift Performance has a history of delivering high-quality suspension products and amazing customer service. The company has been at it since 1949 and has some impressive NASCAR roots.

All Sales – Platinum
El Dorado Hills, CA
www.allsalesmfg.com
Manufacturer of billet accessories, fuel doors, third-brake light covers, mirrors, license frames, tailpipe tips, interior accessories, door handles, Stubbie antennas and the G-Wing spoiler.

Alloy USA – Platinum
Suwanee, GA
www.alloyusa.com
Alloy USA is a manufacturer of performance drivetrain products, high-strength axle shafts and kits, performance ring-and-pinion sets as well as trick problem-solving products. We specialize in Jeeps, Chevy musclecars, Mustangs, and GM, Ford and Dodge trucks.

Alpine Electronics - Silver
Torrance, CA
www.alpine-usa.com
Alpine Electronics is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation and driver-assistance products.

American Car Craft – Platinum
Hudson, FL
www.americancarcraft.com
Manufacturer of stainless-steel automotive accessories. All parts are vehicle specific and handmade in the United States.

AMP Research – Platinum
Buford, GA
www.amp-research.com
AMP Research designs, engineers and manufactures innovative, high-quality automotive accessories. The company’s motto, “Innovation In Motion,” captures the groundbreaking mix of breakthrough products the company has brought to the market. Current products include: PowerStep, PowerStep XL, BedStep, BedStep2 and BedXtender HD.

Anderson Composites Bronze
City of Industry, CA
www.andersoncomposites.com
Anderson Composites specializes in carbon fiber and fiberglass components for late-model domestic makes and models.

AnzoUSA – Platinum
Chino, CA
www.anzousa.com
Manufacturing superior performance lighting products for cars, trucks, SUVs and off-road vehicles. AnzoUSA offers DOT-SAE-FMVSS108-compliant LED taillights, headlights (CCFL halo/projector), LED parking lights, LED third-brake lights, off-road and auxiliary LED lighting, LED tailgate bars, trailer and tow lighting products, LED replacement bulbs and Xenon replacement bulbs.

ARIES Off Road – Platinum
Torrance, CA
www.ariesautomotive.com
ARIES Automotive has been providing unparalleled aftermarket products with reliable service for 18 years. We’ve grown year after year by producing the latest designs of automotive accessories in tubular steel, rubber and ABS plastic. We specialize in grille guards, bull bars and side bars, and our full line of Jeep accessories continues to expand with modular and tubular bumpers, tubular doors and more.

ARK Performance – Silver
Ontario, CA
www.arkperformance.com/default.asp
ARK Performance Inc. was founded in 1995 and is now one of the largest manufacturing facilities in Korea for aftermarket performance products. ARK is a global company that thrives with both a strong history and foundation in metallurgy, exhaust technology, suspension engineering and automotive design.

Armordillo USA – Silver
City of Industry, CA
www.armordillousa.com
Manufacturer of light-truck accessories, including bull bars, step bars, grilles, fender flares and trailer hitches.

Auburn Gear – Platinum
Auburn, IN
www.auburngear.com
Manufacturer of traction-enhancing differentials, including performance limited-slip, ECTED selectable limited-slip to full-locking differentials, spools and
mini spools.

Auer Automotive – Platinum
Jacksonville, FL

www.auerautomotive.com
Auer Automotive is an award-winning manufacturer, importer and distributor of high-quality automotive accessories, including OEM replacement LED and halogen fog lights, LED DRL (daytime running lights) and LED off-road lights as well as custom grilles, running boards and other accessories.

Auto Custom Carpets Inc. – Platinum
Anniston, AL
www.accmats.com
Manufacturer of original-style molded carpets, floor mats, trunk mats and sound deadeners for domestic and import vehicles. Vacuum-molded vinyl mats for commercial automobiles, vans and pickups.

Auto Metal Direct – Bronze
Buford, GA
www.autometaldirect.com
Restoration body panels and trim made from our exclusive tools for classic GM musclecars and trucks, and classic Dodge and Plymouth musclecars.

Auto Meter – Platinum
Sycamore, IL
www.autometer.com
Manufacturer of performance and specialty vehicle instrumentation, data-acquisition systems, ruggedized video recording systems, tire-pressure monitoring systems, integrated displays and much more.

Auto Ventshade (AVS) – Platinum
Buford, GA

www.lundinternational.com
With roots going back to 1935, AVS is the innovator of the vent shade product—a device originally mounted above car windows to keep the rain out and let the fresh air in. Today, AVS manufactures a multitude of high-quality automotive accessories, with vent visors/side-window deflectors and hood protections serving as primary product lines.

Backrack Inc. – Bronze
Oakville, ON, Canada
www.backrack.ca
Manufacturer of truck racks and hardware kits for mounting toolboxes and warning lights, securing cargo and carrying ladders without harming the cab.

Baer Brake Systems – Platinum
Phoenix, AZ
www.baer.com
Manufacturer of Baer Claw Brake Systems and related components. This includes made-in-the-U.S.A. forged-alloy street and race calipers, EradiSpeed two-piece and plus-size rotors, as well as direct-replacement Baer Sport Rotors and pad upgrades for cars, light trucks and SUVs.

Baer Sport – Platinum
Phoenix, AZ
www.baer.com
Direct-replacement performance rotors and pad upgrades for cars, light trucks and SUVs.

Baja Designs – Silver
San Marcos, CA
www.bajadesigns.com
Manufacturer of LED and HID lights and lightbars for trucks, motorcycles, off-road vehicles, military vehicles and off-road competition vehicles.

BAK Industries – Platinum
San Fernando, CA
www.bakindustries.com
Manufacturer of hard folding truck bed tonneau covers, retractable covers, bedliners, bedrail protection and running boards.

B&W Hitches – Platinum
Humboldt, KS
www.turnoverball.com
Manufacturer of a line of quality trailer hitches made in the U.S.A. Among its products is the Turnoverball gooseneck hitch, Companion and Patriot 16K fifth-wheel hitches, and the Tow and Stow receiver hitch. In addition, B&W builds a line of heavy-duty receiver hitches, ball mounts, specialty balls and cab protectors. New this year is the Defender locking gooseneck coupler.

B&M – Platinum
Santa Rosa, CA

www.bmracing.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

Banks Power – Bronze
Azusa, CA
www.bankspower.com
Since 1958, Banks Power has been a leading manufacturer of high-performance systems to increase the power, braking and fuel economy for gas and diesel trucks, Jeeps and RVs. Banks is also an official GM Duramax engine distributor and provides services for engine/vehicle integration as well as providing marine turnkey engines for both the private sector and military applications.

BBK Performance Parts – Silver
Temecula, CA
www.bbkperformance.com
Manufacturer of performance induction, exhaust and suspension products, including throttle bodies, cold-air induction systems, headers, cat-back and under-car exhaust systems, chassis and suspension upgrades, including lowering springs, camber plate kits and chassis bracing for today’s cars and trucks with much emphasis on Mustang/Camaro/Corvette/Charger/Challenger/300.

BD Diesel – Platinum
Sumas, BC, Canada
www.dieselperformance.com
Manufacturer of diesel performance products, including exhaust manifolds, intercoolers, exhaust brakes, transmissions, torque converters, injectors, fuel pumps, turbochargers and electronics.

BDS Suspension – Bronze
Coldwater, MI
www.bds-suspension.com
BDS Suspension was started in 1996 by a business group who felt it was past time to create a suspension company that truly had the best interest of the off road consumer as its’ foundation. With over 45 combined years experience with other major suspension companies, we set out to create a suspension company that would be the best. When you want the most for your money, BDS is the only way to go.

BedRug – Platinum
Old Hickory, TN
www.bedrug.com
BedRug is well known throughout the aftermarket, a name synonymous with high quality and innovation. Located in Old Hickory, Tennessee, BedRug got its start as a manufacturer of TPO foam composites. TPO foams offer a broad range of performance attributes ranging from softness and flexibility to thermal stability. It is a closed-cell construction, which will not absorb moisture, and is similar to the foam used in life jackets. It can be fabricated into a variety of parts that are suitable for exterior applications. Most importantly, it can be laminated to other substrates—and in BedRug’s case, those additional materials include 100% polypropylene plastic non-woven carpet and the TPO composite that creates BedTred.

Behr Hella Service – Bronze
Peachtree City, GA
www.behrhellaservice.com
Behr Hella Service covers the global independent aftermarket for vehicle air conditioning and engine cooling.

Bestop – Platinum
Broomfield, CO
www.bestop.com
Bestop has been a premier manufacturer of Jeep, truck and SUV accessories for more than 56 years. Accessories include soft tops, soft tonneau covers, bumpers, powered running boards, steps, fender flares, consoles, mirrors, racks, tire carriers, cargo-management products and much more.

Big Country Truck Accessories – Bronze
Brea, CA
www.bigcountryauto.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Billy Boat Performance Exhaust – Platinum
Phoenix, AZ
www.bbexhaust.com
Manufacturer of high-performance stainless-steel exhaust systems and headers for sports cars, trucks and SUVs.

Bilstein – Platinum
Poway, CA
www.bilsteinus.com
Manufacturer of monotube gas pressure shock absorbers and struts for street to Formula One vehicles. A company of ThyssenKrupp Technologies.

Black Horse Off Road – Gold
Long Island, NY
www.blackhorseoffroad.com
Black Horse Off Road has been serving the automotive aftermarket industry with reliable service and innovative products for more than 15 years. We have grown over the years from a small local automotive accessories wholesaler to a nationally respected brand.

BluePrint Engines – Platinum
Kearney, NE
www.blueprintengines.com
BluePrint means fun, reliable horsepower that you can drive every day. That’s why you’ll find our engines in all kinds of vehicles—from 4x4s to air boats to kit 
cars to frame-off restorations. You’ll find a lot of choices for crate engines. Take a look at BluePrint. We’re large enough to build engines by the thousands, but small enough to build one just for you.

BMR Suspension – Platinum
Seffner, FL
www.bmrsuspension.com
Manufacturer of performance aftermarket suspensions and chassis systems for GM, Ford and MOPAR vehicles.

Body Armor – Platinum
Corona, CA
www.bodyarmor4x4.com
Manufacturer of off-road accessories specializing in front and rear bumpers, swing-arm tire/gas can carriers, trail doors, rock-crawler side bars, rock steps, roof racks, sport racks. Vehicle applications include the Jeep Wrangler, Toyota Tacoma, Tundra, FJ Cruiser and Ford Super Duty.

Bolt Lock Corp. – Platinum
Milwaukee, WI
www.boltlock.com
STRATTEC designs and manufactures electronic and mechanical automotive locks and keys, steering column housings, latches, power-sliding-door and lift gate systems, and other access-control products. STRATTEC’s BOLT family of locks eliminate the need to carry extra keys by working with your vehicle ignition key. STRATTEC’s history in the automotive business spans more than 100 years.

BOOSTane – Platinum
Bonita Springs, FL
www.boostane.com
Developer, manufacturer and distributor of high-performance engine solutions and octane booster. The accumulation of nearly a decade of development and testing.

Booster PAC – Silver
Lenexa, KS
www.cloreautomotive.com
In the shop, in the fleet garage or on the construction site, Booster PAC jump starters earn their reputation of dependable excellence jump after jump. A Clore Automotive brand.

Borgeson – Platinum
Travelers Rest, SC
www.borgeson.com
Manufacturer of innovative steering components for the musclecar, street-rod and light-truck markets.

Borla – Silver
Oxnard, CA
www.borla.com
Pioneer and leading manufacturer of aircraft-grade T-304 austenitic stainless-steel performance exhaust products for domestic and import cars, trucks, SUVs, XR-1 racing, universal and marine applications; also manufacturer of induction parts and accessories for the racing and performance industry ranging from inlet manifolds to all-out-racing injection systems.

Brisk – Platinum
Humble, TX
www.BriskUSA.com
Brisk has a 79-year tradition of spark-plug production and is a world leader in performance and racing spark plugs. Brisk patented multi-spark plug (proven by multiple wins at Daytona) is a spark plug that produces three sparks for every secondary ignition pulse. Brisk offers spark plug lines, including Multi-Spark, Silver, Iridium, Yttrium and Plasma.

Bully Dog – Platinum
American Falls, ID
www.bullydog.com
Every Bully Dog product from GT tuners, intakes, big-rig manifolds and rapid-flow cold-air intakes are developed to be flexible, allowing users to customize their vehicles to whatever end they desire. Whatever users needs may be, Bully Dog provides them with the high-quality solutions they need and the back-in-your-seat experience they crave. Bully Dog Technologies: Making Every Ride a Bully.

Bully Truck – Silver
City of Industry, CA
www.pilotautomotive.com/bully
Bully, a division of Pilot Automotive, offers high-quality truck accessories.

Bushwacker – Platinum
Buford, GA
www.bushwacker.com
Bushwacker is a U.S. manufacturer of aftermarket and OE automotive accessories. The company specializes in quality products utilizing ISO/TS standards with on-site design and tooling resources. Products include fender flares, bedrails, tailgate caps and body cladding. We’re backed by more than 50 years of innovation and industry-leading customer service.

CalTrend – Platinum
Santa Ana, CA
www.caltrend.com
Manufacturer of quality vehicle accessories, including Cal Bra car, truck, SUV and van bras, Prestige seat covers, custom bug and grille screens, and custom and universal vehicle covers.

Canton Racing Products – Bronze
North Branford, CT
www.cantonracingproducts.com
Manufacturer of oil pans and oiling systems products related to racing and high-performance applications since 1981.

Cargo Area Liner – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Custom Cargo Area Liner protects the entire floor area and seat back. A hook-and-loop strip allows split seats to operate.

CargoGlide – Silver
St. George, UT
www.cargoglide.com
CargoGlide manufactures and distributes eight models of sliding cargo trays for the bed of pickups, vans and SUVs. CargoGlide is known for providing innovative, rugged solutions to cargo-management needs and look good doing it. One hundred percent extension and 70% extension capacities from 600 lbs. to 2,000 lbs. Get a CargoGlide, get your gear!

CARR – Platinum
Temecula, CA
www.carr.com
American manufacturer of exterior accessories for trucks, vans, trailers, SUVs and Jeeps. Established in 1945.

Carroll Shelby Wheel Co. Inc. – Bronze
Henderson, NV
www.carrollshelbywheels.com
Part of the Drake Automotive Group, the Carroll Shelby Wheel Co. has an enormous selection of high-quality and awesome wheels.

Cataclean – Silver
Bowling Green, KY
www.holley.com/products/cataclean
Cataclean is a patented and EPA-approved fuel- and exhaust-system cleaner that reduces carbon buildup and also cleans your vehicle’s oxygen sensors, fuel injectors and cylinder heads. A Holley brand.

Centerforce – Platinum
Prescott, AZ
www.centerforce.com
Centerforce offers a multi-leveled product line, allowing customers to choose a performance clutch that matches their needs. Manufacturer of the original Centerforce centrifugal weights, Dual Friction and the new DYAD DS Multi-Disc clutch system. Centerforce offers six different clutch systems, flywheels and accessories available for cars and trucks from both domestic and import manufacturers.

Champion Spark Plug – Silver
Southfield, MI
www.championsparkplugs.com
For more than 100 years, the iconic Champion brand has been a world leader in the manufacturing of spark plugs for every kind of combustion engine. From innovation aviation technology to a tradition of motorsports dominance, the Champion brand has been a part of product development in every type of engine.

CHARGE IT! – Silver
Lenexa, KS
www.cloreautomotive.com
With CHARGE IT!, everything in your garage can be kept charged up and ready for use. Big or small, summer or winter, no matter what type of lead acid battery it utilizes. A Clore Automotive brand.

CIPA USA – Platinum
Port Huron, MI
www.cipausa.com
Manufacturer of quality mirrors and accessories for the OEMs and aftermarket.

Clazzio – Bronze
Torrance, CA
www.clazzio-11i.com
Manufacturer of interior accessories, including Clazzio seat covers.

Clevite - Bronze
Ann Arbor, MI
www.us.mahle.com
Clevite is an American brand with one of the oldest pedigrees and supplies pistons, assemblies, cylinder liners, bearings and valves for American commercial vehicles as well as construction and agricultural equipment applications.

Clinched Flares – Gold
Burbank, CA
www.clinchedflares.com
Designer, manufacturer and distributor of universal fender flares, ducktails and widebody kits made out of high-quality 3.5mm ABS plastic.

Clore Automotive – Silver
Lenexa, KS
www.cloreautomotive.com
Founded in 2001, but with a more than 50-year heritage, Clore Automotive is a leader in the design, development and manufacturing of automotive service equipment for professionals and consumers. Our brands include some of the most widely recognized names in the automotive equipment aftermarket, including Booster PAC, Jump-N-Carry, SOLAR, Christie, VIPER and T-TECH.

Coast to Coast – Platinum
Tampa, FL
www.coast2coastinternational.com
Manufacturer and distributor of automotive wheels and restyling accessories, including CCI grille overlays, impostor wheel skins, factory replacement alloy and steel wheels, ProEFX custom accessories and more.

Colgan Custom – Platinum
Pauls Valley, OK
www.covercraft.com
Covercraft acquired Colgan Custom in 2009, committed to continuing the tradition of design and manufacturing excellence Colgan Bras are known for—setting standards by which others are measured. Still made in the U.S.A. using premium Haartz vinyl. New applications and patterns are added weekly.

Cometic Gasket – Platinum
Concord, OH
www.cometic.com
Cometic Gasket Inc. is a leading worldwide manufacturer of shelf-stock, custom and short-run gaskets for the automotive and powersports performance aftermarket, original equipment and remanufactured industries. Cometic products are proudly made in the U.S.A. with materials manufactured on American soil.

COMP Cams – Platinum
Memphis, TN
www.compcams.com
Manufacturer of valves/drivetrains, EFIs, cylinder heads, nitrous, clutches and more. Including companies such as COMP Cams, FAST, RHS and ZEX.

Covercraft – Platinum
Pauls Valley, OK
www.covercraft.com
Manufacturer of custom and ready-fit vehicle covers and bras, dash covers, powersports covers, seat covers, floor mats, window sun shields, tailgate nets, trunk organizers, tire covers and canine travel products. Also, contract sewing.

CoverKing – Platinum
Anaheim, CA
www.coverking.com
Manufacturer of custom and universal seat covers, car covers, dashcovers, RV covers, ATV covers, custom floormats, sunshields, molded dashcovers and rear deck covers.

Coyote Wheel Accessories – Bronze
Garden Grove, CA
www.coyoteaccessories.com
A wholly owned brand of Revolution Supply Co. and a high-quality wheel and tire accessories company for more than 13 years.

Crane Cams – Bronze
Daytona Beach, FL
www.cranecams.com
Manufacturer and designer of camshafts, valvetrain components, electronic ignitions and electronic engine controls for cars, trucks, aircraft, motorcycles and marine.

Crown Automotive Jeep Replacement – Platinum
Marshfield, MA
www.crownautomotive.net
Distributor of replacement parts for Jeep vehicles.

CSF-Racing & High Performance – Silver
Rialto, CA
www.csfrace.com
CSF Inc. strives to build and engineer the most advanced, efficient and reliable cooling systems in the world. CSF manufacturers a wide variety of sophisticated cooling systems with more than 117 different applications ranging from high-performance all-aluminum direct-fit replacement radiators, to complete custom applications for race cars, powersports, off-road, marine and industrial uses.

CTEK Battery Chargers – Platinum
Twinsburg, OH
www.smartercharger.com
CTEK Power manufactures a complete range of new-generation high-quality, reliable battery chargers and accessories for private and professional use that are effective, user friendly and, above all, safe to use. A leader in Switch Mode Technology, CTEK’s cutting-edge innovations have made it a global leader in the industry selling more than 4 million chargers in more than 60 countries worldwide.

Curt Manufacturing – Platinum
Eau Claire, WI
www.curtmfg.com
CURT is the first name in towing products for automobile and truck hitches, as well as RV, gooseneck and commercial towing systems.

Custom Hood Protector – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Masks provide protection from all weather conditions. Durable leather grain vinyl is micro-perforated...drying itself as you drive! Sleek design is custom tailored to your vehicle. Allows the hood to open without removing the cover and installs in less than five minutes.

DC Sports – Silver
City of Industry, CA
www.dcsports.com
DC Sports offers products for most popular sport-compact vehicles. Our headers and intakes are available as CARB-approved 50-states-legal or race-only off-road-use versions. All parts are engineered, dyno tested for performance (where applicable), and come with an industry-standard one-year warranty. DC Sports has always been first and foremost about performance and value, but there is also no other product that has the DC Sports look, feel and quality.

DeatschWerks – Platinum
Oklahoma City, OK
www.deatschwerks.com
Manufacturer and supplier of the most comprehensive selection of application-specific, high-performance fuel injectors and fuel pumps for sport-compact, modern muscle and European vehicles.

Dedenbear – Platinum
Sycamore, IL
www.dedenbear.com
Manufacturer of drag-racing parts for more than 25 years.

Dee Zee – Platinum
Des Moines, IA
www.deezee.com
Manufacturer of automotive accessories, including running boards, tube steps, toolboxes, transfer tanks, tailgate protectors, mudflaps, bed caps, grille guards, sport bars, cab organizers and more.

Demon Carburetion – Silver
Bowling Green, KY
www.holley.com/brands/demon
Demon Fuel Systems set a new standard for performance and looks when it launched its famous Demon carburetors more than a decade ago. It offers classic modular carburetor performance plus modern looks. Killer features and a wide array of styles to choose from mean there is no reason to look anywhere else for performance carburetors.

Deviant Race Parts – Silver
Hayden, ID
www.deviantraceparts.com
Provides the diesel performance industry with innovative products, excellent customer service and reasonable prices. We design, manufacture and R&D in-house on our own vehicles—so rest assured, Diesel Race Parts will get you there AND back home.

DiabloSport – Platinum
Delray Beach, FL
www.diablosport.com
Manufacturer and developer of high-performance automotive electronic tuning products.

Diamond Eye Performance – Platinum
Athena, OR
www.diamondeyeperformance.com
Manufacturer of mandrel-bent high-performance diesel and gas exhaust kits, parts and exhaust components with custom mandrel-bending capabilities.

Dick Cepek – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Dinan Engineering – Platinum
Morgan Hill, CA
www.dinancars.com
Premier high-performance tuner for BMW vehicles. Specializing in electronic tuning, air intakes, suspension, exhaust systems and braking—offering a full factory-backed four-year/50,000-mile warranty through any BMW dealership.

Diode Dynamics – Platinum
St. Louis, MO
www.diodedynamics.com
Diode Dynamics is a manufacturer and retailer of aftermarket lighting and interior accessories, such as LED bulbs, LED accents, LED lighting kits and laser-engraved interior accents.

DIRECTED – Silver
Vista, CA
www.directed.com
Manufacturer of vehicle, audio and mobile electronics.

Disc Brakes Australia – Platinum
Moorpark, CA
www.dbausa.com
Manufacturer of performance brake rotors for street performance, 4000 series for motorsports applications and premium street performance, and 5000 series for street and track performance.

Doug’s Headers – Platinum
San Dimas, CA
www.dougsheaders.com
Doug’s Headers, a respected name in the header industry since the ’60s, began in 1958 as a small muffler shop in East Los Angeles, California. Every Doug’s header comes with all the necessary mounting hardware, collector reducers or connector pipes, premium gaskets and detailed installation instruction sheets.

Drake Off Road – Silver
Henderson, NV
www.drakeoffroad.com
Drake Off Road products represent the ultimate in durability, ruggedness and show. Drake Off Road currently provides parts for ’96–’15 Jeep Wrangler TJs and JKs, Toyota FJ Cruisers and ’66–’77 Ford Broncos.

Driven Racing Oil LLC – Bronze
Huntersville, NC
www.drivenracingoil.com
Driven Racing Oil, born from Joe Gibbs Racing, is formulated specifically for all-out race and high-performance engines.

DTech – Platinum
Reno, NV
www.dipacodtech.com
DIPACO has been involved in the diesel parts aftermarket since 1948. With its DTech brand, the company has been expanding its line of automotive diesel fuel-injector pumps and more for diesel-engine applications.

DualLiner – Platinum
West Bend, WI
www.dualliner.com
DualLiner is the manufacturer of a five-piece component bedliner system made for fullsize American pickups. Custom-fit, hard-plastic sides interlock with a heavy-duty 3/8-in. thick ZeroSkid rubber floor. The DualLiner System provides complete dent and cargo protection. Easy 20-minute install with no prep and requires no maintenance—100% American made and backed by a real lifetime warranty.

Duck Covers – Platinum
Benicia, CA
www.duckcovers.com
Duck Covers Defender Series semi-custom car covers are available for indoor use, in/outdoor use and outdoor use and feature unique rally racing or silhouette stripes.

Du-Ha – Platinum
Fergus Falls, MN
www.du-ha.com
Manufacturer of the DU-HA underseat and behind-the-seat storage units for extended cab, crew cab and regular cab pickups. Fits fullsize Chevrolet, GMC, Ford, Dodge, Nissan, Honda and Toyota trucks. The DU-HA also acts as a legal gun case in most states.

DV8 Off Road – Platinum
Riverside, CA
www.dv8offroad.com
We at DV8 Off-Road understand Jeeps. The importance of creating a product that stands the test of time on and off the trail. We build durable, long-lasting parts that complement the natural lines of a Jeep.

Eagle Specialty Products – Platinum
Southaven, MS
www.eaglerod.com
Manufacturer of high-performance connecting rods, crankshafts and rotating assemblies.

Earl’s Performance – Silver
Bowling Green, KY
www.holley.com/brands/earls
Manufacturer of high-performance plumbing, Temp-A-Cure transmission and engine oil coolers, oil and fuel filters, Hyper-Firm brake lines and Pressure Master engine seals. A Holley brand.

EBC Brakes – Platinum
Sylmar, CA
www.ebcbrakes.com
Manufacturer of automotive, motorcycle, light-truck, SUV and minivan disc brake pads and brake rotors.

Edelbrock – Platinum
Torrance, CA
www.edelbrock.com
Manufacturer of performance carburetors, intake manifolds, valve covers, air filters, camshaft, aluminum cylinder heads, fuel-injection systems, suspension components, water pumps, shocks and supercharger systems.

Edge Products – Platinum
Ogden, UT
www.edgeproducts.com
Edge Products has become the premier name for aftermarket performance electronics. Initially, the company was built on the production of performance electronics for diesel-powered trucks. Over the years, however, Edge has expanded its offerings to include innovative game-changing products for diesel and gas car, truck and Jeep markets.

EGR – Silver
Ontario, CA
www.egrgroup.com
EGR is a world leader in the design, development and manufacturing of distinctive automotive car, truck, CUV and SUV styling accessories that include fender flares, hood shields, window visors and integrated side steps in many different designs and finishes. EGR products are made tough. Be different!

Elongator Tailgate – Platinum
Hilton Head, SC
www.elongator.com
Manufacturer of a tailgate replacement with integrated extension and ramps.

Energy Suspension – Silver
San Clemente, CA
www.energysuspension.com
Manufacturer of performance polyurethane suspension and driveline components for import and domestic cars, trucks and SUVs. Includes bushings for sway bars, control arms, leaf springs, body mounts, bump stops, plus motor and transmission mounts and more.

Equus Products Inc. – Platinum
Irvine, CA
www.iequus.com
Founded in 1967, Equus began as a manufacturer of private-label instrumentation for a number of OEM and aftermarket brands.

E3 Spark Plugs – Silver
Ponte Vedra Beach, FL
www.e3sparkplugs.com
Manufacturer of E3 sparkplugs for the automotive and hardware market segments.

EXCEL from Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond Gear EXCel ring-and-pinion sets offer exceptional value with higher quality. Available in a wide variety of gear ratios, the Richmond Gear EXCel ring-and-pinion sets will give you maximum confidence in your differential.

Exedy – Platinum
Belleville, MI
www.exedyusa.com
Manufacturer of powertrain products, clutch cover assembly, clutch disc and torque converters, bearings and flywheels, plus supplier of sport clutches to factory racing teams.

Extang – Platinum
Ann Arbor, MI
www.extang.com
Manufacturer of EnCore, Revolution, Solid Fold, Express, Trifecta, FullTilt, Classic Platinum, BlackMax, Tuff Tonno, ToolBox Tonneau, Freedom Tonneau Covers and Accessories, Extang was first to introduce many styles and features in the industry. Since 1982, Extang leads with innovation, quality and customer support.

Fabtech – Silver
Chino, CA
www.fabtechmotorsports.com
Manufacturer and designer of performance suspension systems for 2WD and 4WD light trucks and SUVs, specializing in long-travel suspension, spindles, lifts and pre-runner accessories.

Fairchild Industries – Platinum
Lake Zurich, IL
www.fairchildind.com
Fairchild Industries provides top-quality products in extruded rubber, molded rubber, molded plastic, extruded plastic, as well as elastomer solutions, for customers worldwide.

FAST – Platinum
Memphis, TN
www.compcams.com
FAST became a member of the COMP Performance Group, gaining a larger source of technological resources than ever before. This enabled the fuel-injection innovator to conduct more extensive R&D efforts with a larger team of engineers, which ultimately led to even more discoveries in computer-controlled horsepower.

Fastway Trailer Products – Silver
Provo, UT
www.fastwaytrailer.com
Fastway Trailer Products produces the most innovative trailer accessories on the market. Products such as breakaway cables, tongue jacks and feet, wheel chocs, aluminum adjustable ball mounts with integrated locking systems and anti-rattle technology, as well as various locks, including the most secure and most universal coupler lock available.

Fel-Pro – Silver
Southfield, MI
aftermarket.federalmogul.com/en-US/Brands/Fel-Pro/Pages/home.aspx
Manufacturer of Carter fuel pumps, fuel-injection and fuel-system components, Sealed Power engine bearings, pistons, Fel-Pro gaskets, Speed-Pro performance parts and Wagner lighting products.

FIA – Platinum
Winnipeg, MB, Canada
www.gofia.com
Manufacturer of automotive aftermarket soft goods accessories specializing in custom-fit seat covers, winter fronts, bug screens, car masks, fender protectors, tire covers and cushions.

Fidanza Performance – Platinum
Perry, OH
www.fidanza.com
Fidanza Performance is a manufacturer of lightweight aluminum flywheels, steel flywheels, performance clutches, and adjustable cam gears. We also provide manufacturing services for other automotive-related products. Information about these additional machining services is available through our sales department.

Firestone Ride-Rite – Silver
Indianapolis, IN
www.riderite.com
Firestone manufactures and provides air springs for all vehicles.

Flaming River – Silver
Berea, OH
www.flamingriver.com
Manufacturer of steering components and other accessories, including tilt columns, universal joints, steering rack-and-pinions, rack-and-pinion cradle kits, steering boxes, alternators, coils/shocks, steering wheels, truck slip shafts and battery disconnect switches.

Flex-a-Lite – Platinum
Fife, WA
www.flex-a-lite.com
Manufacturer of performance cooling products, including electric and belt-driven fans, radiators and radiator fan combos, fan clutches, transmission and engine oil coolers and accessories for performance cooling. Direct-fit and universal applications available. Manufacturer of custom radiators and coolers.

FlexShade UVR SunShield – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, high-performance radiant-barrier material uses laminate construction with insulating foam and a clear mylar film on the inside. The side that faces the outside uses a metalized polyester laminate finish to reflect up to 97% of the sun’s damaging UV rays.

Flexx Boot – Platinum
Woodside, NY
www.a2ktools.com
The Flexx Boot System is world renowned, and finding new profit opportunities and/or ways to save time and money is ever more important. The Flexx Boot System offers mechanics and enthusiasts a way to make CV boot installation quick, cheap and profitable.

Flo~Pro – Silver
Red Deer, AB, Canada
www.flopro.com
On the cutting edge of exhaust manufacturing. Everything from performance mufflers for your car, SUV or truck, to 4- to 5-in. direct-fit diesel exhaust kits for your diesel engine. No matter what you drive, FLO~PRO has a product that will outlast, outperform, and the installation is effortless. Available in aluminized or 409 stainless steel; options are endless.

Flowmaster – Platinum
Santa Rosa, CA
www.flowmastermufflers.com
A Northern California-based manufacturer of high-performance automotive exhaust components, including bolt-on exhaust systems, chambered and laminar flow mufflers, headers, polished stainless tips and catalytic converters. All Flowmaster mufflers and exhaust systems are available in stainless steel, which carry a lifetime limited warranty and are proudly made in the U.S.A.

Flowmaster Catalytic Converters – Platinum
Santa Rosa, CA
www.flowmastermufflers.com/catalytic_converters
Flowmaster’s line of premium-quality catalytic converters covers a wide range of vehicle applications in both direct-fit and universal styles. Flowmaster catalytic converters are engineered to meet or exceed required emissions standards and are designed for long-lasting durability and performance.

FlowTech – Silver
Bowling Green, KY
www.holley.com/brands/flowtech
Manufacturer of performance exhaust components, including FlowTech headers, mufflers and cat-back exhaust systems. A Holley brand.

Fluidampr – Platinum
Springville, NY
www.fluidampr.com
Leading manufacturer of viscous harmonic dampers for performance-racing and street, heavy-duty and OEM applications. Fluidampr dampers are SFI certified and advanced manufactured 100% in the U.S.A. by Horschel Brothers Precision an ISO 9001:2008 certified company.

Focus Auto Design Inc. – Platinum
Calgary, AB, CANADA
www.focusauto.com
Manufacturer of restyling and protective automotive products. The company’s main line of product is hood protectors.

Fox Factory Inc. - Platinum
El Cajon, CA
www.ridefox.com
For more than three decades, FOX has been an industry leader in the design and development of high-performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks and SUVs.

Frostbite – Silver
Bowling Green, KY
www.holley.com/products/cooling/radiators_and_accessories
High-horsepower street cars and trucks can be a real challenge to keep cool, and any good cooling system starts with choosing the right radiator. Frostbite aluminum radiators cool more effectively and weigh less than ordinary OEM-style brass units. A Holley brand.

FST Performance - Platinum
Osteen, FL
www.fstperformance.com
Manufacturer of extreme-performance, fuel-filtration products for racing, marine, off-road, diesel and high-performance street machines.

Fuelab – Platinum
Litchfield, IL
www.fuelab.com
Manufacturer of Fuelab fuel systems and Promark intercooler cores. Exclusive worldwide distributor for Adel Wiggins tube connectors, clamps and dry-break couplers.

Fullriver Battery USA – Platinum
Camarillo, CA
www.fullriverbattery.com
Full Throttle Series High-Performance AGM batteries are built to the highest standards on the market and can easily tackle high speeds, off-road abuse, onboard accessories, bouncing hydraulics and earth-shattering sound systems. Full Throttle batteries give you the confidence to know your battery can handle everything you put your vehicle through…providing extreme power—on demand.

Garvin Industries – Silver
El Cajon, CA
www.wildernessracks.com
Manufacturer of roof racks, roof rack accessories, bumpers, tire carriers, rock rails for Jeep Wranglers and other popular SUVs.

GForce Performance Products – Platinum
Akron, OH
www.crossmembers.com
We specialize in the design and manufacture of automotive components and accessories. Since the introduction of our first Patented Transmission Crossmember, our focus has been directed towards manufacturing quality products that accommodate the needs of automotive enthusiast. Our G Force Performance designs are innovative and have built their own reputation as the finest products available—making us the clear leader in automotive transmission crossmembers, flywheels and accessories.

G-FORCE Racing Gear – Bronze
Roswell, GA
www.gforce.com
Manufacturer and distributor of helmets, suits, shoes, gloves, crew gear and towing accessories.

GGBAILEY – Silver
Calhoun, GA
www.ggbailey.com
GGBAILEY designs their own carpet based on the highest-quality specifications. Custom-fit patterns for each vehicle are done to our highest engineering standards and fit the exact contours of your vehicle.

Gibson Performance Exhaust – Platinum
Corona, CA
www.gibsonperformance.com
Manufacturer of precision-built exhaust systems, mufflers and headers for trucks, SUVs, vans, American musclecars, motor homes, sandrails, side-by-sides and marine vehicles.

Go Fast Bits – Platinum
Peakhurst, NSW Australia
www.gofastbits.com.au
Manufacturer of aftermarket high-performance vehicle components, including a range of innovative turbo blow-off and bypass valves, boost controllers, wastegates, lightweight engine pulley kits and short-throw gear shifters.

Go Industries – Platinum
Richardson, TX
www.goindustries.com
Established in 1978, Go Industries manufactures aftermarket accessories for trucks, vans and SUVs, including grille guards, commercial-grade rack systems, airflow tailgates, mudflaps and other related accessories. Products are manufactured in state-of-the-art facilities, utilizing computer-controlled equipment, robotic welding machines, plasma and laser cutters. Products are made in the U.S.A.

Go Rhino – Bronze
Brea, CA
www.gorhino.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Granatelli Motorsports – Platinum
Oxnard, CA
www.granatellimotorsports.com
The Granatelli name has been associated with speed and performance for more than 70 years. Manufacturer of smog-legal mass airflow sensors, MPG and performance ignition wires and ’95–’13 Dodge Chargers, Challengers and 300C, ’79–’13 Mustang and ’82–’13 Camaro parts.

GT Performance – Silver
Burbank, CA
www.gtperformanceproducts.com
Manufacturer of steering components, including steering wheels, columns and accessories.

G2 Axle and Gear – Gold
Compton, CA
www.g2axle.com
G2 Performance was started as a branch of Genuine Gear to provide premium products designed to withstand the needs of today’s high-performance vehicles. With advancements in performance and the trend towards larger tires and heavier vehicles, stock drivetrain components lack what it takes to be reliable.

Hamburger’s Performance – Platinum
Whittier, CA
www.hamburgersperformance.com
Hamburger’s Oil Filtration. Choosing the right oil system components is critical to engine reliability and will extend the life of your powerplant.

H&R Springs – Platinum
Bellingham, WA
www.hrsprings.com
Manufacturer of suspension systems, including OE sport springs, sport and racing springs, cup kits, coil-overs, Trak wheel spacers, sway bars and Triple C camber bolts.

Hawk Performance – Bronze
Solon, OH
www.hawkperformance.com
Manufacturer of brake, clutch, transmission friction materials for high-performance and severe-duty applications.

Hays – Silver
Cleveland, OH
www.haysclutches.com
Manufacturer of performance and racing clutches, including pressure plates, discs, flywheels, clutch kits, accessories and custom-built specialty clutches for drag-racing and tractor-pulling applications.

Heatshield Products – Silver
Valley Center, CA
www.heatshieldproducts.com
Manufacturer of exhaust wraps, heat shields, turbo insulation, thermal insulation, manifold heat shields, welding blankets, welding jackets and other heat-protection materials. Serving the performance/racing industry since 1985. Custom manufacturing and private labeling available. Family owned and made in the U.S.A.

Hedman Hedders – Platinum
Whittier, CA
www.hedman.com
The Hedman Performance Group consists of Hedman Hedders, Trans-Dapt Performance, Hedman Husler Hedders and Hamburger’s Performance. Founded in 1954, this privately owned company produces both street-legal and race-use exhaust headers and components, carburetor/EFI spacers and adapters, oil filtration parts, and engine mounts, as well as chrome, aluminum and powdercoated customizing products.

Heidts Automotive Group – Silver
Wauconda, IL
www.heidts.com
Manufacturer of independent front and rear suspension for street rods, musclecars and trucks.

Hella – Bronze
Peachtree City, GA
www.hellausa.com
Manufacturer of auxiliary driving and fog lamps; headlamps, taillamps, and interior lamps; standard, halogen, Xenon premium and HID bulbs; work lamps; relays; horns; switches; and electrical accessories.

Hella Pagid – Bronze
Peachtree City, GA
www.hella-pagid.com
Hella Pagid Brake Systems sells brake components and brake accessories on the international automotive spare parts market.

Hellwig – Platinum
Visalia, CA
www.hellwigproducts.com
Hellwig Products Co. Inc. proudly manufactures load and sway control products. Hellwig is a family-owned company founded in 1946 and with four generations of leadership. Hellwig prides itself on making suspension solutions—helper springs, air suspension and sway bars—that make driving easier and more enjoyable.

High Lifter Products Inc. – Silver
Shreveport, LA
www.highlifter.com
High Lifter Products Inc. has been developing and marketing unique, aftermarket accessories for utility, four-wheel drive ATVs, UTVs and RUVs since 1996.

Hi-Lift Jack - Platinum
Bloomfield, IN
www.hi-lift.com
Manufacturer of the original Hi-Lift jack, plus related off-road recovery and pickup products. Brands include Hi-Lift, Handle-All and Slide-N-Lock.

Holley – Silver
Bowling Green, KY
www.holley.com
Holley has been a leader in fuel systems for more than 100 years. Holley carburetors powered every NASCAR Sprint Cup team and nearly every NHRA Pro–Stock champion for four decades. Now Holley EFI products power these cars and are dominating the performance world. Holley products for GM’s popular LS engine are dominating the LS scene as well. Holley’s products also include performance fuel pumps, intake manifolds and engine dress-up products for street performance, race and marine applications.

Hollywood Racks – Platinum
Los Angeles, CA
www.hollywoodracks.com
Manufacturer of bicycle racks and racks for trailer hitches, pickups and spare tires.

Hooker – Platinum
Bowling Green, KY
www.holley.com/brands/hooker
Hooker still holds tight to the claim of the winningest header in drag-racing history. Hooker still leads the way in design and technology with products such as engine swap headers for putting a late-model LS engine into early iron. And, Hooker still leads the way in coating processes with the recent introduction of “Darksides” black ceramic. A Holley brand.

Hornblasters – Platinum
Zehpyr Hills, Florida
www.hornblasters.com
Our train horn kits are simply ridiculous! We sell the same horns used on real trains and trust us, they are the loudest train horns money can buy.

Hotchkis Performance – Platinum
Santa Fe Springs, CA
www.hotchkis.net
Manufacturer of car, truck and SUV suspension handling kits, including fabricated trailing arms and caster/camber plates, coil springs, anti-sway bars and strut tower braces.

HP Tuners – Bronze
Buffalo Grove, IL
www.hptuners.com
Manufacturer of fuel-injection tuning and scanning software/hardware for Dodge, Ford and GM vehicles.

HUBB Filters – Platinum
Corte Madera, CA
www.hubbfilters.com
HUBB is a revolutionary, reusable performance oil filter for passenger cars and trucks. HUBB provides superior engine protection while reducing preventative maintenance costs and helping the environment.

Hurst – Platinum
Santa Rosa, CA
www.hurst-shifters.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

HushMat – Platinum
Olathe, KS
www.hushmat.com
Exclusive manufacturer and distributor of HushMat acoustic damping, thermal insulation, sound-deadening materials, sound-absorption materials, tape materials and seam-sealing materials.

Husky Liners – Platinum
Winfield, KS
www.huskyliners.com
Founded in 1988 and based in Winfield, Kansas, Husky Liners proudly makes automotive aftermarket products designed to protect your ride inside and out. At the core of our wide product line are the Husky Liners brand of custom-fit floor liners, including front seats, rear seats and cargo areas. We also manufacture heavy-duty floor mats, custom molded mudguards and a wide assortment of quality products designed to help extend the life of your vehicle. All products are designed and manufactured in the U.S.A. and most come with a hassle-free, lifetime guarantee.

Husky Towing – Platinum
Elkhart, IN
www.huskytow.com
Husky Towing Products offer innovative designs, high-quality, custom installation and safe, easy operation. Husky is your source for a complete line of hitches, electrical products and towing accessories.

Husler Hedders – Platinum
Whittier, CA
www.hedmanhusler.com
Husler offers quality design! Hedman Husler Street & Strip drag racing headers are designed so well, they fit right in.

Hypertech – Bronze
Bartlett, TN
www.hypertech.com
A leading manufacturer of performance tuning products for domestic and import vehicles. MAX ENERGY, E-CON and SPORT power programmers, power chips and modules.

ICON Vehicle Dynamics – Platinum
Riverside, CA
www.iconvehicledynamics.com
ICON Vehicle Dynamics is a performance-engineered suspension manufacturer specializing in aftermarket components for trucks, SUVs and off-road vehicles. The company’s business is customer focused and engineering driven. World-class manufacturing processes and techniques provide our customers a robust, quality product with superior value.

Inglese – Bronze
Memphis, TN
www.compcams.com
A member of the COMP Performance Group, Inglese Induction Systems got its start in the ’70s when we began working with the Weber carburetion on the Cobra roadsters built by Shelby-American. Our work with Cobras soon paved the way for us to provide parts and tuning for some of the fastest and most exotic Ford-powered cars on the planet, including Ford GT-40s and Shelby Daytona coupes.

Inland Empire Drive Line – Platinum
Ontario, CA
www.iedls.com
Short-run manufacturer, modification and repair of driveshaft assemblies. Products include steel, aluminum and carbon-fiber composite shafts, and transmission and third-member yokes.

Innovative Motorsports - Platinum
Sycamore, IL
www.innovatemotorsports.com
Manufacturer of digital air-/fuel-ratio meters, data loggers, gauges, wideband controllers, OBO-II interfaces, engine performance sensors and tuning software.

Insane Audio - Platinum
Malibu, CA
www.insanejeepaudio.com
Insane Audio is an American manufacturing company who builds premium in-dash multimedia and navigation solutions for the off-road aftermarket.

Intro-Tech – Platinum
Chino, CA
www.intro-techautomotive.com
Manufacturer of custom floormats and importer of custom-fit and semi-custom car covers, manufacturer of custom-fit roll-up Auto Shades and the Ultimate Reflector custom folding auto shades in more than 2,500 patterns, many of which are licensed by GM. Manufacturer of the racing-inspired and SEMA Global Media Award-winning Pitstop Furniture.

i3 Enterprise – Silver
City of Industry, CA
www.i3enterpriseinc.com
Manufacturer, wholesaler and distributor of light truck accessories, including bull bars, step bars, LED lights, fender flares and tonneau covers.

JBA Racing Headers – Platinum
San Dimas, CA
www.jbaheaders.com
JBA is one of the most trusted names in the aftermarket exhaust industry because of our commitment to manufacturing excellence. Our product designs are original and innovative and always deliver. Power, quality, fit, durability and smog legality are what we are known for.

Jet Performance – Platinum
Huntington Beach, CA
www.jetchip.com
Manufacturer of 50-state-legal performance chips, programmers, mass air sensors, carburetors and other performance tuning products.

JKS – Bronze
Coldwater, MI
www.jksmfg.com
Since 1989, according to the company, JKS Manufacturing has developed some of the world’s most widely used and respected products for Jeep vehicles. It all started when they pioneered the original Quick Disconnect brand of quick-release sway-bar disconnects. Since then their product range has expanded to include such favorites as the ACOS line of height-adjustable coil spring spacers, and perhaps our most advanced creation to date, the variable-rate SwitchBlade Sway Bar System.

JMS Chip & Performance – Platinum
Lucedale, MS
www.jmschip.com
JMS is a manufacturer of high-quality automotive electronic components. We develop and design reliable products that will improve the performance of your vehicle.

Jump-N-Carry – Silver
Lenexa, KS
www.cloreautomotive.com
The Jump-N-Carry line of portable power sources/jump starters serves the professional market by offering powerful, versatile units that can stand up to the rigors of everyday shop use. A Clore Automotive brand.

K&N – Platinum
Riverside, CA
www.knfilters.com
K&N Engineering is the world’s leading manufacturer of reusable performance air filters and air intake systems. K&N supplies more than 5,000 premium filtration products for cars, trucks, motorcycles, boats, engines, military vehicles and industrial equipment. K&N products are exported worldwide.

KC HiLites – Platinum
Williams, AZ
www.kchilites.com
Manufacturer of quality fog, driving and high-powered off-road lighting and related equipment, including the KC Daylighter and HIDs, distributed through the aftermarket and OEM.

King Bearings – Bronze
Cedar Grove, NJ
www.kingbearings.com
By specializing in engine bearings, King has built an extensive product offering that includes a wide range of engine bearings for automobiles, light-duty and heavy-duty trucks, marine, aviation, standby power and many other types of internal combustion engines.

King Shocks – Bronze
Garden Grove, CA
www.kingshocks.com
King Shocks is a manufacturer and servicer of custom-made, owner-adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use.

Kleinn Automotive Air Horns – Platinum
Tucson, AZ
www.kleinn.com
Kleinn Automotive Accessories is a leading manufacturer of high-performance air horns, onboard air systems, pneumatic accessories and lift and leveling kits for trucks and SUVs. Kleinn is distributed through every major automotive parts distribution network nationwide.

K100 - Platinum
Youngstown, NY
www.k100fueltreatment.com
K100 Fuel Treatments are proprietary formulations of complex engineered organic compounds developed to eliminate water in fuels, remove gums and varnishes and stabilize fuel, add lubricity and corrosion protection and boost cetane/octane ratings. Its all-in-one chemistry is all you will need to keep your engines running right.

Koni – Silver
Hebron, KY
www.koni-na.com
Koni has been in business for 150 years, involved in automobile dampers since 1932 and has produced adjustable telescopic dampers since 1945. In addition, though known best for cars, Koni also builds shocks for trucks, buses, RVs and railway rolling stock as well. What this adds up to is well-earned design and manufacturing experience.

Ksport – Platinum
Gilbert, AZ
www.ksportusa.com
Importer and wholesaler of coil-over suspensions, camber kits, control arms, brake systems and related products.

Lakewood – Silver
Cleveland, OH
www.lakewoodindustries.com
Manufacturer of safety and suspension products, including hydroformed bell housings, traction bars, drag shocks, universal joints, BFL gear lube, engine stands and related accessories.

Lazer Star Lights – Platinum
Paso Robles, CA
www.lazerstarlights.com
Lazer Star is the premier manufacturer of a broad line of lighting products, including LED light bars, HID and halogen driving lights and off-road racing lights. Perfect for your truck, side-by-side, motorcycle or general automotive use.

LeBra – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, LeBra Front End Covers provide an easy way to help protect your vehicles from the unexpected. LeBra offers stylish protection that makes vehicles look great!

LEED Brakes – Platinum
Buffalo, NY
www.leedbrakes.com
LEED Brakes carries a full line of drum to disc brake conversion kits, power brake booster kits, master cylinder kits and many hard-to-find brake accessories for your musclecar, classic truck and street rod.

Lloyd Mats – Bronze
Northridge, CA
www.lloydmats.com
Manufacturer of custom-fit mats for all makes and models. Six carpet qualities plus rubber and vinyl. More than 750 licensed emblems for Buick, Cadillac, Chevrolet, Chrysler, Corvette, Dodge, GMC, Hummer, Jeep, Oldsmobile, Plymouth, Porsche, SAAB and Shelby.

Lock’er Down – Platinum
San Antonio, TX
www.lockerdown.com
Driven by the need for secure storage in a vehicle, Lock’er Down was created. Although other products were available for some applications, none met our standards. We wanted to build a product that was both secure and sleek.

LOMAX Covers – Platinum
Jamestown, ND
www.agricover.com/lomax
The LOMAX Hard Tri-Fold Cover from Access Covers maximizes your truck with a low-profile design and maximum protection.

LRG Rims – Platinum
Compton, CA
www.lrgrims.com
Whether you’re looking for stock replacements or some of the most aggressive fitments on the market, LRG Rims is the answer. A perfect blend of attitude, form and function.

Lucas Oil Products – Bronze
Corona, CA
www.lucasoil.com
The world leader of synthetic and conventional high-performance lubricants, motor oils and problem-solving additives for automotive, powersports, marine, heavy-duty, industrial and agricultural applications.

Lunati – Platinum
Olive Branch, MS
www.lunatipower.com
Manufacturer of engine rotating kits, valvetrain components and internal engine parts.

Lund – Platinum
Buford, GA
www.lundinternational.com
Lund designs and manufactures the most stylish, high-performance and premium automotive accessories for trucks, SUVs, CUVs, vans and passenger cars. Available product categories include hood protection, running boards, tonneau covers, floor coverings, exterior accessories, storage boxes, cargo management and bed accessories.

Luverne Truck Equipment – Platinum
Brandon, SD
www.luvernetruck.com
Luverne offers a broad base of upscale aftermarket accessories for pickups, vans and SUVs. Its primary products are made from high-quality stainless steel, anodized aluminum and powercoated mild steel. Luverne’s many products include grille guards, nerf bars, side-entry steps, splash guards and bedrails for pickups, vans and SUVs. A CURT Manufacturing brand.

MagnaFlow Exhaust Products – Platinum
Rancho Santa Margarita, CA
www.magnaflow.com
Manufacturer of MagnaFlow/Car Sound, high-performance stainless cat-back systems, performance mufflers and state-of-the-art catalytic converters for cars, trucks, SUVs, diesels and imports.

MAHLE – Bronze
Ann Arbor, MI
www.us.mahle.com
Manufacturer of under-the-hood products for the global replacement engine products market, including MAHLE Original pistons, Clevite engine bearings, Victor Reinz gaskets and MAHLE Original piston rings.

MAHLE Motorsport – Silver
Fletcher, NC
www.mahlemotorsports.com
Manufacturer of performance pistons, pins and rings.

Mallory – Platinum
Cleveland, OH
www.mallory-ignition.com
Mallory Ignition is one of the premier brands of the ACCEL Performance Group. All brands ensure quality, reliability and value for all of your performance and custom needs.

MBM – Silver
Asheville, NC
www.mbmbrakeboosters.com
Manufacturer of power brake boosters for street rods and musclecars, proportioning and metering valves, rotors, master cylinders, spindles, brackets and backing plates, harmonic balancers, flex plates and flywheels.

MBRP Exhaust – Platinum
Huntsville, OH
www.mbrp.com
Manufacturer of exhaust systems for Arctic Cat, Polaris, Ski-Doo and Yamaha snowmobiles, catback T-304 stainless exhaust for Ford Focus and Dodge Dakota RT.

McGard – Platinum
Orchard Park, NY
www.mcgard.com
U.S. manufacturer of high-quality wheel locks, tailgate locks, spare tire locks and lifetime guaranteed chrome/black lug nuts and lug bolts.

Melling Engine Parts – Platinum
Jackson, MI
www.melling.com
Melling is a leading manufacturer of fluid pumps, including oil, water and fuel pumps for gas, diesel, transmission and hybrid applications as well as other powertrain components for the worldwide transportation industry.

Melling Select Performance – Platinum
Jackson, MI
www.mellingselectperformance.com
The Melling Select Performance line has billet-aluminum and cast-iron oil pumps, camshafts, timing components, and valvetrains. Our goal is to continually analyze the high-performance engine parts market to be able to provide you, our valued customer, with the parts you need.

Metro Moulded Parts – Platinum
Minneapolis, MN
www.metrommp.com
Manufacturer of automotive weatherstripping and rubber parts with exact replacement reproductions and the Supersoft line of weatherstrips with microcell technology.

MGP Caliper Covers – Bronze
Chula Vista, CA
www.calipercovers.com
Manufacturer and designer of caliper covers for cars, trucks and SUVs.

Mickey Thompson – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Miller CAT – Platinum
San Jose, CA
www.millercat.com
Committed to building the highest-quality and most advanced emissions-control products by using innovative manufacturing processes. We proudly design and manufacture all our products in the United States, using the most-effective and reliable standards and practices.

Mishimoto Automotive – Gold
New Castle, DE
www.mishimoto.com
Established in 2003, Mishimoto has more than 10 years of experience in working toward its goal of providing superior cooling system upgrades for daily drivers, track cars, trucks and bikes.

MOMO Road Wheels – Platinum
Kansas City, MO
www.momo.com
MOMO Road Wheels offer a collection of styles to personalize your vehicle.

MOMO Tires – Platinum
Kansas City, MO
www.momo.com
Innovative tread designs and the use of advanced silica compounds allow MOMO Tires to offer improved fuel efficiency, low road noise, and enhanced grip and handling for a superior driving experience.

Monster Hooks – Bronze
San Jose, CA
www.monsterhooksinc.com
MHI manufactures extreme recovery hooks and vehicle accessories.

Motive Gear Performance Differential – Platinum
Chicago, IL
www.motivegear.com
Motive Gear offers the highest quality drivetrain components on the market today. More than just ring-and-pinion gears and differential bearing kits, Motive Gear offers a complete line of transmission parts and transfer case parts as well as replacement axle shafts.

Motor City Aftermarket – Platinum
Livonia, MI
www.mcaftermarket.com
Motor City Aftermarket products are manufactured by Sales & Engineering Inc. of Livonia, Michigan, incorporated in 1972, and specializing in tubular products, machined assemblies and welded fabrications. We are a supplier for the diesel engine market as well as a supplier for defense contracting companies.

Motul – Platinum
Pomona, CA
www.motul.com/us/en-us/products
A worldwide producer of synthetic motor oils and lubricants for demanding performance applications.

Mr. Gasket – Silver
Cleveland, OH
www.mr-gasket.com
The Mr. Gasket brand develops and distributes a variety of performance parts for your vehicle, including carburetor and fuel accessories, chrome-plated accessories, cooling system accessories, engine components, fuel additives, shifter accessories, specialty tools, suspension and driveline components.

MSD – Platinum
El Paso, TX
www.msdperformance.com
Founded in 1970, MSD is one of the most recognized industry names in ignition system products, EFI products and high-performance parts. The company designs, develops, tests and manufactures its entire line of ignition boxes, distributors, EFI systems, coils, spark plug wires, crank triggers and other performance parts from its headquarters in El Paso, Texas. MSD is part of the MSDP Group LLC family.

Napier Enterprises – Platinum
St. Catharines, ON, Canada
www.napieroutdoors.com
Sole-exclusive distributor with two decades of experience in manufacturing and distributing vehicle camping tents. Our Sportz and Backroadz lines are available in both truck and SUV tents.

Newark Auto Products – Bronze
East Orange, NJ
www.newark-auto.com
Manufacturer of replacement carpets for classic cars and trucks, custom protector mats with logo heel pads, and distributor of replacement rubber mats for classic pickups.

N-Fab – Platinum
Houston, TX
www.n-fab.com
Manufacturer of quality tubular accessories for most truck and SUV makes and models—foreign and domestic. Core products consist of our award-winning patented nerf-steps that come in three different configurations—cab length, full-length wheel-to-wheel—and its bed-access six-step.

NightRide – Platinum
Brooklyn, NY
www.wesa.io
Manufacturer of driver assistance electronics

914 Rubber - Silver
Hillsboro, OR
www.914rubber.com
Founded by a guy that just needed a part for his restoration, we strive to provide you with affordable Porsche 914 parts that are no longer available.

Nolathane – Platinum
Somersby, Australia
www.nolathane.com.au
Nolathane suspension bushings synchronize your suspension system for optimal safety, handling and performance. They are the most positive link between your vehicle’s springs, struts or shocks.

Nornda Automotive – Silver
Rancho Cucamonga, CA
www.norndaautomotive.com.au
Manufacturer of cam gear drives, pulleys and sprockets.

Northern Radiator – Platinum
Willmar, MN
www.northernfactory.com
A 40-year leader in the heat-transfer industry, Northern is a manufacturer of high-quality heating and cooling products, such as radiators, condensers, charge air coolers and much more. For the high-performance industry, Northern manufactures all-aluminum radiators for race cars, musclecars and hot rods as well as the mounting, plumbing and accessories to go along with them.

NOS/Nitrous Oxide System – Silver
Bowling Green, KY
www.holley.com/brands/nos
Manufacturer of nitrous-oxide systems and components for professional drag racing, motorcycle sport-compact and performance vehicles. A Holley brand.

Omix-ADA – Platinum
Suwanee, GA
www.omix-ada.com
Manufacturer and distributor of aftermarket accessories and replacement parts. Our brands include Omix-ADA, Rugged Ridge, Alloy USA and Outland Automotive. Parts and accessories specialist for ’41–present Jeep, truck floor liners and fender flares. Our products are developed by our in-house engineering team, and we hold patents on many items. Our inventory supports more than $60 million in retail sales.

Optilux – Bronze
Peachtree City, GA
www.hellausa.com
Optilux offers a variety of products, including headlights, fog lamps, light bars, driving lamps and much more.

ORACLE Lighting – Platinum
Metairie, LA
www.oraclelights.com
ORACLE Lighting is a manufacturer and distributor of solid-state LED automotive products. Best known for coining Halo headlights in early 2001, the ORACLE Lighting line has now grown to more than 5,000 SKUs. ORACLE has made five consecutive appearances on the Inc. 5000 List and was awarded Exporter of the Year by the SBA in 2013.

Original DashMat – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, DashMat has been the most recognized, best-selling dash protector available. Custom-patterned for a perfect fit, DashMats help protect the dash surface from UV sun and/or cover blemishes and imperfections in older dashboards.

Original Parts Group – Silver
Seal Beach, CA
www.opgi.com
Manufacturer of reproduction parts for Chevelles, El Caminos, Monte Carlos, GTOs, Cutlasses, Skylarks, Cadillacs, Rivieras, Grand Prixs, Bonnevilles and Catalinas. Our parts including aluminum and stainless-steel moldings, trim, frame bushings, molded plastic, lenses, castings and chrome.

Oro-Tek – Platinum
Garden Grove, CA
www.orotekusa.com
Oro-Tek, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years

Outland – Platinum
Suwanee, GA
www.outlandautomotive.com
Outland features a full line of truck/SUV tube steps, bull bars, all-terrain floor liners, consoles and other functional accessories to make your rig look great and perform even better.

Pacbrake – Silver
Surrey, BC, Canada
www.pacbrake.com
Designer and manufacturer of engine and exhaust brakes, throttle valves, EGR valves, exhaust diverters and thermal management valves. Also, airbag helper spring kits, air compressors and activation controls.

Painless Wiring – Platinum
Fort Worth, TX
www.painlessperformance.com
Manufacturer and designer of complete automotive electrical systems, wiring harnesses and components for restoration, modification or direct replacement for the rod, custom, musclecar, Jeep, truck and racing industries. Harnesses for the transplant of the popular GM LS series of engines and separate standalone controller for the popular GM computer-controlled transmissions.

Paramount Automotive – Platinum
Ontario, CA
www.paramount-automotive.com
Manufacturer of custom accessories for light trucks and autos. Custom grilles, billet, mesh, chrome ABS and carbon-fiber ABS. Chrome and carbon fiber ABS mirror covers, door handle covers and gas doors. Jeep bumpers and rocker guards. Running boards and cargo-management products.

Patriot Exhaust – Platinum
San Dimas, CA
www.patriotexhaust.com
Manufacturing quality ignition and exhaust products for more than 40 years.

Pavement Ends – Platinum
Louisville, CO
www.pavement-ends.com
Pavement Ends is Bestop’s most affordable brand line. Bestop has been making soft tops and Jeep accessories for 60 years, and that engineering and technology experience makes its way into all our products, even the lower-priced Pavement Ends line.

Pedal Commander – Platinum
Newbury Park, CA
www.pedalcommander.com
Manufacturer of a throttle-response controller that removes response delays on your electronic accelerator pedal.

Pedders Suspension - Platinum
Keysborough, Victoria, Australia
www.pedders.com
Manufacturer of suspension components for more than 60 years. Pedders dampers, springs, bushings, coilovers and sway bars have been featured in magazines and on TV worldwide.

Percy’s High Performance – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Performance Automatic – Silver
Frederick, MD
www.performanceautomatic.com
Manufacturer of Street Smart Systems for Ford, GM and Chrysler. Specializing in performance transmissions and components designed for street rods, musclecars and Pro Touring machines. Home of the “Guaranteed Forever Street Smart Package.”

Performance Distributors - Platinum
Memphis, TN
www.performancedistributors.com
Performance Distributors engineers and distributes the most advanced line of high-performance and racing ignition systems, being the most technologically advanced manufacturer in the performance industry.

Pertronix – Platinum
San Dimas, CA
www.pertronix.com
Manufacturer of ignition and exhaust products. Ignitor, Ignitor II and Ignitor III electronic ignition systems, Flame-Thrower distributors, coils and spark plug wires. Doug’s Headers, Patriot Exhaust Products, JBA Performance Exhaust, Thunderbird VW Exhaust and Smithy’s Mufflers.

Pet Pads – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Pet Pads are a heavy-duty quilted material that protects seats or cargo areas and provides a comfortable pad for pets.

PDQ-TPMS – Silver
Garden Grove, CA
www.pdqtpms.com
PDQ-TPMS, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years.

Pierburg – Bronze
Peachtree City, GA
www.hellausa.com
Pierburg, a Hella partner brand, is a leading OEM supplier of high-quality engine and emissions control products. Products include air mass meters, EGR valves, fuel pumps, vacuum pumps, vacuum switches and boost control devices.

Pocket Pods – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Custom Pocket Pods design can include one, two or three storage pockets.

Poison Spyder – Platinum
Banning, CA
www.poisonspyder.com
Manufacturer of off-road Jeep body armor with heritage in hardcore and a knack for parts with style. Products include Rocker Knockers, Trail Corners, Crusher Corners, Tube Fenders, Stinger Bumpers and Brawler Bumpers. Our products are proudly made in the U.S.A.

Pop & Lock – Platinum
Green Bay, WI
www.popandlock.net
Manufacturer of truck tailgate locks.

Powerhouse Products – Platinum
Memphis, TN
www.compcams.com
Powerhouse Products is the premier online store for engine builders and automotive machinists, providing performance tools and measuring instruments that are the industry standard in precision and durability. A proud member of the COMP Performance Group, Powerhouse Products utilizes the resources of the largest engineering and development team in the performance aftermarket.

Powertrax – Platinum
Chicago, IL
www.powertrax.com
Manufacturer of extreme-traction differentials, including the Powertrax no-slip traction system, performance lockers and Lock-Right automatic locking differentials.

PPE Inc. – Bronze
Fullterton, CA
www.ppediesel.com
Founded in 1985, PPE (Pacific Performance Engineering) made engineering innovations the prime directive in pursuit of diesel performance. Our engineers took the Duramax platform and significantly improved horsepower and torque with the Duramaximizer—at a time when there were no consumer performance options available for these new common-rail electronic diesel engines. The product was tested in the towering dunes of Glamis, California. In an era when air- and water-cooled sand rails were commonplace, a single-cab Chevy longbed truck fitted with paddle tires producing “rooster tails” in the hot desert sand dunes was a sight to behold. People gathered to see what they had never seen before. The diesel revolution had begun. Today, we offer hundreds of products engineered to improve your diesel’s performance. From our heavy-duty cast aluminum pans and covers, which help dissipate heat and increase fluid capacity, to our 6mm, five-ply silicone, 304 stainless steel Quick Release Clamps and Flanges, from the Dual Fueler to complete, custom-built Duramax engines configured to your specific needs. All PPE products are thoroughly engineered and tested to our standards, making sure you make all the power you deserve.

Precision Gear – Platinum
Suwanee, GA
www.precisiongear.com
Manufacturer of high-performance gear sets, differentials, repair kits and installation kits.

Premier Floormats – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Premier Floormats fit most trucks, vans, SUVs and cars. It is a thick, durable, automotive-grade nylon pile and washable two-piece set.

Pro Comp – Gold
Compton, CA
www.procompusa.com
Retailer and wholesaler of aftermarket auto parts, specializing in off-road vehicles.

Pro Comp Tires – Platinum
Compton, CA
www.procompusa.com
Since 1992, Pro Comp USA has been manufacturing high-quality, durable products for on- and off-road enthusiasts, including tires, wheels, suspensions, shocks and more. Suspension systems were our original foundation, and they continue to be one of our strongest departments as we develop innovative new suspensions to this day.

Pro Comp Wheels – Bronze
Compton, CA
www.procompusa.com
Pro Comp USA chooses to focus on suspensions, wheels and tires for a simple, effective and affordable shopping experience.

ProConnect – Silver
Bowling Green, KY
www.holley.com/brands/prestolite_proconnect
ProConnect offers direct form and fit replacement of your OE wires and coils to save time while ensuring reliability and performance. ProConnect spark-plug wires and coils meet and, in most cases, exceed original-equipment specs.

Prolong – Bronze
Pomona, CA
www.prolong.com
Based in Southern California, Prolong Super Lubricants manufactures and markets advanced super lubricants for automotive, commercial fleet, industrial and racing applications.

Pro Net – Platinum
Pauls Valley, OK
www.covercraft.com
Pro Net invented the single-piece tailgate net and is the recognized leader in quality, fit and finish! A Covercraft brand.

ProRYDE Suspension Systems – Platinum
Minnetonka, MN
www.ProRYDE.com
Manufacturer of adjustable lift and leveling kits for late-model pickups and SUVs. Also, a manufacturer of suspension geometry correction products to solve wheel alignment and pinion-angle alignment challenges.

Prothane – Bronze
Costa Mesa, CA
www.prothane.com
Prothane Products are manufactured in-house from designing and tooling (Costa Mesa, California) to casting and trimming (Ontario, California), and consist of performance polyurethane-based suspension, chassis and driveline components for import and domestic cars, trucks and SUVs.

Pulstar LLC – Silver
Albuquerque, NM
www.pulstar.com
Pulstar Spark Plugs use innovative plasma-assisted combustion technology to increase horsepower and torque.

QA1 – Platinum
Lakeville, MN
www.qa1.net
QA1 specializes in providing performance shock absorbers, tubular suspension components, carbon-fiber drive shafts, rod ends, spherical bearings, struts, springs, ball joints and other related items to a variety of markets including: Circle Track racing; drag racing; street-performance and street-rod markets. We are proud to have a quality system that is certified to the ISO 9001:2008 standard.

Quick Fuel Technology – Silver
Bowling Green, KY
www.quickfueltechnology.com
“Innovators in fuel systems” is more than just a byline. Quick Fuel Technology, since its inception in 1998, has grown exponentially, culminating in the benchmark by which performance carburetors are measured.

Racepak – Silver
Bowling Green, KY
www.racepak.com
Racepak LLC follows the same guidelines and desires that have placed us atop the data acquisition industry. Our unwavering goal to produce reliable, efficient, state-of-the-art data recorders, at a price accessible to professionals and sportsmen alike, and back them with whatever service our customers may need, is as strong today as it was in 1984.

Racing Head Service (RHS) – Platinum
Memphis, TN
www.compcams.com
Racing Head Service offers the ultimate in cylinder head, engine block and intake manifold performance. Utilizing the resources of the industry-leading COMP Performance Group engineering and development team and the most sophisticated engine technology in the performance aftermarket, RHS has re-established itself as a leader in airflow design.

Radium Engineering – Silver
Clackamas, OR
www.radiumauto.com
Radium designs products to enhance the driving experience and revolutionize the industry. Extensive testing and evaluation ensures the durability and integrity of products to exceed consumer expectations.

Rampage Products – Platinum
Corona, CA
www.rampageproducts.com
Our continued commitment to service, quality and product innovation has established Rampage Products as a significant leader of premium parts and accessories in the specialty Jeep marketplace. Our team of industry enthusiasts not only uses our products, but also contributes to the many new ideas and product innovations you can see today in our offering.

Raptor – Platinum
Fremont, CA
www.raptorseries.com
Manufacturer of automotive aftermarket parts and accessories.

ReadyLift – Platinum
Henderson, NV
www.readylift.com
The largest manufacturer of leveling kits in the world! Now with a complete line of suspension systems.

Remflex – Platinum
Mineral, WA
www.remflex.com
Manufacturer of Remflex exhaust gaskets that withstand temperatures up to 3,000ºF with crush spec of 50%, seal severely warped exhaust flanges and never burn out.

Retrax – Platinum
Grand Forks, ND
www.retrax.com
Manufacturer of Retrax retractable pickup bed tonneau covers.

Retro Manufacturing– Platinum
Henderson, NV
www.retrosound.com
Manufacturer and marketer of Retrosound brand radios, loudspeakers, kick panels, antennas and accessories. The Retrobelt USA sister company offers a wide variety of seat-belt solutions and seat frames for classic and other specialty vehicles.

Revtek – Bronze
Forest Grove, OR
www.revtek.com
Manufacturer of suspension lift systems for trucks and SUVs.

REV Wheel LLC – Platinum
Riverside, CA
www.rev-wheels.com
REV Wheels LLC is a revolutionary wheel manufacturer providing the highest-quality wheels through innovation and cutting-edge style. REV Wheels offers a full portfolio of wheels, including classic, luxury, off-road, tuner, RWD and OE wheels.

Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond is the leading manufacturer of professional-quality, high-performance ring-and-pinion sets. For more than 80 years, the Double Diamond has signified the highest-quality gears in the racing industry!

Rigid Industries – Platinum
Mesa, AZ
www.rigidindustries.com
Manufacturer of auxiliary and driving lights for the automotive transportation industry.

Rock-Slide Engineering – Silver
Logan, UT
www.rockslideengineering.com
Manufacturer and designer of aftermarket accessories, including bumpers.

Rockstar Mud Flaps – Platinum
Jamestown, ND
www.accesscover.com
Campers, boats and trailers are all significant investments. What is it worth to you to protect yours from damaging road debris? Avoid costly repairs and retain maximum resale value of your boat, camper or trailer by investing in Rockstar hitch-mounted mud flaps. Made model specific for the best possible fit, Rockstar hitch-mounted mud flaps contour to fit your truck’s bumper and act like a shield to deflect rocks and other road debris away from what you tow.

Rolling Big Power – Platinum
City of Industry, CA
www.rollingbigpower.com
Rolling Big Power (RBP) has earned a cult following for its meticulously crafted, high-performance aftermarket accessories and custom parts that continue to redefine the world of custom trucks and off-road vehicles. RBP offers an extensive array of products ranging from premium exhaust systems, wheels and grilles, to lift kits, side steps, running bars and much more.

Roll-N-Lock – Platinum
Pompano Beach, FL
www.rollnlock.com
Roll-N-Lock is one of the most rugged, versatile and secure truck bed covers in the world. From its retractable function, which permits opening or closing in literally seconds, to its rigid, extruded aluminum construction, a Roll-N-Lock tonneau cover offers everything other tonneau covers do not.

Rough Country – Bronze
Dyersburg, TN
www.roughcountry.com
Manufacturer of hydraulic steering stabilizers, hydraulic and gas-charged shocks, Rough Country Suspension lift kits and early-model four-spring kits for Chevrolet, Ford and Jeep vehicles.

ROUSH Performance – Silver
Plymouth Township, MI
www.roushperformance.com
ROUSH Performance is the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering. The result, a unique mix of street car and race car...is a ROUSH car. Or more specifically, a ROUSH Mustang or F-150 pickup with styling, performance and handling products derived from the race track and modified for street-legal usage.

Royal Purple – Platinum
Porter, TX
www.royalpurple.com
Manufacturer of synthetic lubricants and chemicals designed for performance and street applications.

RT Offroad – Platinum
Marshfield, MA
www.crownautomotive.net
RT Off-Road is Crown Automotive’s superior line of awesome accessories and performance upgrades.

Rubicon Express – Platinum
Rancho Cordova, CA
www.rubiconexpress.com
Manufacturer of aftermarket suspension and specialty products for Jeep, Dodge, Chevrolet and Ford.

Rugged Off Road – Platinum
Henderson, NV
www.ruggedoffroad.com
Rugged Off Road high-quality leveling kits and suspension lift kits for Chevy, GMC, Ford, Dodge, Toyota, Nissan and Jeep trucks and SUVs are some of the best-engineered, best-priced suspension products on the market today. Made in the U.S.A. and engineered using more than a decade of machining experience, Rugged Off Road leveling and lift-kit products are guaranteed by the company to lift your truck and keep the factory ride.

Rugged Ridge – Platinum
Suwanee, GA
www.ruggedridgeoffroad.com
Rugged Ridge develops and sells Jeep parts and accessories for the growing Jeep and off-road enthusiast market.

Russell – Silver
Torrance, CA
www.russellperformance.com
Manufacturer of advanced fluid-transfer systems.

S&B Filters – Platinum
Fontana, CA
www.sbfilters.com
Manufacturer of high-performance, washable, reusable, automotive air filters and intake systems for cars, trucks, motorcycles and ATVs. Air filter manufacturer of custom performance air filters for racing, diesel, off-road and marine applications.

Scorpion Racing Products – Platinum
Ocala, FL
www.scorpionracingproducts.com
Manufacturer of high-performance aftermarket automotive and marine valvetrain components for domestic applications, as well as several fuel-system components, including fuel rails, fuel pump pushrods, fittings and throttle bodies.

Scott Drake – Bronze
Harrisburg, PA
www.scottdrake.net
Featuring more than 10,000 quality products, Scott Drake is one of the largest manufacturers of reproduction parts for classic Mustangs. Our products are only available through popular Mustang parts retailers and distributors, along with restoration shops.

SCT Performance – Platinum
Sanford, FL
www.sctflash.com
The leading provider of Ford, General Motors and Dodge/Chrysler/Jeep EFI tuning hardware and software.

Seat Saver – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Seat Savers are custom-patterned Single Bucket Seat Covers for OTR/Air-Ride Seats.

Seibon International Inc. – Bronze
City Industry, CA
www.seiboncarbon.com
Manufacturer of dry carbon, carbon-fiber and fiberglass body panels and accessories, including hoods, lip spoilers, trunk lids, body kits, fenders, rear spoilers and mirrors.

Seymour of Sycamore Inc. – Platinum
Sycamore, IL
www.seymourpaint.com
A manufacturer of quality spray paints and chemicals since 1949.

Sherwood Innovations Inc. – Platinum
Toronto, ON
www.sherwoodinnovations.com
Sherwood Innovations is a leading designer and manufacturer of interior and exterior finishes for cars, including dashes, consoles, door sills, pillar posts, steering wheels, chrome accents and more.

Sinister Diesel – Platinum
Roseville, CA
www.SinisterDiesel.com
Retailer of aftermarket performance truck parts.

Skid Row Offroad – Silver
Carlisle, PA
www.SkidRowOffroad.com
Manufacturer of Skid Row off-road products, including skid plates and bumpers for Jeep, Toyota and Nissan.

SLP Performance Parts Inc. – Bronze
Plymouth Township, MI
www.slponline.com
Manufacturer of specialty vehicles for late-model GM, Chrysler and Dodge performance cars and fullsize trucks.

Smittybilt – Platinum
Compton, CA
www.smittybilt.com
Manufacturer of quality truck and SUV accessories, including grille guards, Sure Steps, nerf bars, front and rear bumpers, taillight guards, accessories for Jeeps, cargo-management and replacement seating.

Sniper EFI – Silver
Bowling Green, KY
www.holley.com/products/fuel_systems/fuel_injection/sniper_efi
The Sniper line of products are bringing high-quality products into everyone’s price range. Sniper is a one-stop shop for a complete fuel-system overhaul, including fabricated intake manifolds, high-performance plumbing parts, fuel pumps and regulators, and a self-tuning TBI-style fuel-injection system that starts at $999! With Sniper, you can count on high-quality performance without the high-quality price. A Holley brand.

Snowsport – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited-Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

SOLAR – Silver
Lenexa, KS
www.cloreautomotive.com
SOLAR is a complete line of chargers, battery testers, and power inverters. A Clore Automotive Brand.

South Bend Clutch – Bronze
Mishawaka, IN
www.southbendclutch.com
South Bend offers new and rebuilt clutches ranging from OEM factory specifications to varying degrees of performance and heavy duty for all automotive, truck and industrial applications.

Sparta Evolution – Platinum
Redmond, WA
www.spartaevo.com
Sparta Evolution is a high-performance racing component R&D facility. We know a car is not just meant for transport. It’s a way of life, speed and inspiration, pushing the limits, and discovering there’s still more out there. Like our namesake, the Spartan warriors, we relish challenge.

Spectre – Platinum
Ontario, CA
www.spectreperformance.com
Spectre produces high-performance racing and replacement HPR air filters as well as custom cold-air intake systems for musclecars, street rods, modern muscle, trucks and SUVs. We also fabricate SpeedWings, SpeedSpoilers and other aluminum components and parts.

Spicer – Bronze
Toledo, OH
www.dana.com
Dana is a world-leading supplier of driveline, sealing and thermal-management technologies that improve the efficiency and performance of passenger, commercial, and off-highway vehicles with both conventional and alternative-energy powertrains. Powered by recognized brands such as Dana, Spicer, Victor Reinz, TruCool and SVL, Dana delivers a range of genuine OE and aftermarket solutions.

Spidy Gear – Platinum
Pauls Valley, OK
www.covercraft.com
Our patented design uses Mother Nature’s web shape to secure even and uneven loads quickly and with style. A Covercraft brand.

SpillVak – Platinum
Las Vegas, NV
www.spillvak.com
Suck up spills in record time with ultra absorbent Spillvak. Ultra absorbent designed especially for engine oil, antifreeze, power steering fluid, transmission fluid and other hydraulic fluids. Absorbs up to nine times its weight in fluids, quickly, cleanly and effectively!

Sprintex – Platinum
Malaga, Western Australia, Australia
www.SprintexUSA.com
Sprintex Ltd. is the designer and manufacturer of the Sprintex range of twin screw supercharger and supercharger systems. The highly efficient Sprintex range is available for OEM and aftermarket applications at competitive prices and offers an exceptionally wide, high isentropic efficiency range.

STACK – Platinum
Sycamore, IL
www.stackltd.com
Manufacturer of aftermarket performance LED headlights, taillights and fog lights.

Stainless Works – Silver
Chagrin Falls, OH
www.stainlessworks.net
Manufacturer of CNC mandrel-bent exhaust systems, mufflers, headers, laser-cut flanges, clamps, bends, tips and custom bending and short-run private-label products available.

Stampede Products – Platinum
Buford, GA
www.stampedeproducts.com
Manufacturer of side window deflectors, hood shields, fender flares, bedrail caps, and mud flaps for trucks and SUVs. Available in a variety of camouflage patterns and specialty finishes.

Steeda Autosports – Bronze
Pompano Beach, FL
www.steeda.com
Founded in 1988, Steeda Autosports is the leader in Ford performance products specializing in the engineering and manufacturing of parts for the Ford Mustang, Fusion, Focus, Fiesta and Ford trucks. We offer the largest complete line of Ford-based parts and accessories and is considered the largest privately owned Ford-performance-based operation in the world.

Steele Rubber Products – Bronze
Denver, NC
www.steelerubber.com
Manufacturer and retailer of quality restoration rubber parts and weatherstripping for most American-made cars, trucks and street rods, including GM, Chrysler, Ford, Packard and independents.

Steer Smarts – Platinum
Plymouth, MI
www.steersmarts.com
Manufacturer of steering linkage and suspension components for OEM and aftermarket.

STO N SHO – Platinum
Prunedale, CA
www.bigmikesperformanceparts.com
Big Mike’s Performance Parts invented and manufactures the STO N SHO detachable front license plate. The STO N SHO was created for those customers who want to maintain the look and character of their high-performance vehicle without doing permanent damage. This allows them to comply with laws of those states requiring a front license plate to be displayed at all times.

StopTech – Platinum
Carson, CA
www.stoptech.com
StopTech is the high performance and racing brand from Centric Parts—a leading innovator of world-class brake components and systems for production-based race cars and high-performance vehicles on the street and track.

Street Scene – Silver
Costa Mesa, CA
www.streetsceneeq.com
Manufacturer of quality car, truck and SUV accessories, including Cal-Vu sport mirrors, speed grilles, roll pans, bumper covers, holey rollies, hidden trailer hitches, wiper cowls and front valances.

Superchips – Platinum
Sanford, UT
www.superchips.com
Manufacturer of high-performance and off-road handheld vehicle programmers for most late-model cars, trucks and SUVs, including Ford, GM, Chrysler/Dodge, Nissan/Infiniti and Jeep.

Superlift – Platinum
West Monroe, LA
www.superlift.com
Manufacturer of suspension lift systems, corrective steering components, shocks and related products for light trucks and SUVs.

Supersprings – Platinum
Carpinteria, CA
www.supersprings.com
Manufacturer of suspension enhancers for pickups, vans and SUVs.

Supreme Suspensions – Platinum
La Mirada, CA
www.supremesuspensions.com
Supreme Suspensions has been a proud provider of lifting and leveling your truck, Jeep and SUV since 1991.

Taylor Billet Specialties – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Taylor Cable – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

TCI Automotive – Platinum
Memphis, TN
www.compcams.com
When TCI first opened its doors in 1968, it was a modest operation dedicated to delivering high-performance transmission-related parts to a small group of devout drag-racing enthusiasts. From those humble beginnings in Memphis, Tennessee, TCI has grown to be one of the largest and most technologically advanced manufacturers of high-performance aftermarket drivetrain products in the world. Currently located in two large facilities in Ashland, Mississippi, some 45 miles from parent company the COMP Performance Group, TCI continues to set trends and expand its line of quality transmission torque converter and accessory parts.

TEN Factory – Platinum
Chicago, IL
www.tenfactory.com
Manufacturer and distributor of high-performance alloy axles and axle kits.

TeraFlex – Gold
Murray, UT
www.teraflex.biz
Manufacturer of suspension systems, body protection, low-range gearing and high-performance axles for Jeep vehicles.

TI Automotive – Platinum
Auburn Hills, MI
www.tifluidsystems.com
TI Fluid Systems is a global Tier-1 supplier to all major OEM car manufacturers and is the maker of Walbro brand stock replacement and high-performance fuel pumps and fuel-delivery modules for the automotive aftermarket.

Titan Fuel Tanks – Bronze
Idaho Falls, ID
www.titanfueltanks.com
Titan Fuel Tanks is America’s leading manufacturer of high-capacity aftermarket fuel tanks made of military-grade polymer. Invest a little extra now, and you can worry less, pay less and enjoy your tank for longer. That’s what makes Titan Fuel Tanks the right choice.

TrailFX – Platinum
Exeter, PA
www.trailfx.com
TrailFX has the truck equipment and accessories to outfit your vehicle for any occasion. Quality, function and innovation are key contributors that drive the development of all products under the TrailFX brand.

Tonno Pro – Platinum
Jasper, IN
www.tonnopro.com
Born of necessity to satisfy consumer demand for an affordable, yet high-quality tonneau cover, U.S.-based Tonno Pro designs and engineers innovative truck bed covers. Their unmatched quality, versatility and ease of installation, has made Tonno Pro a leading tonneau cover brand.

TOP Glass – Platinum
Grandview, MO
www.taylor-topglass.com
All plastics are not created equal, and Taylor employs patent-pending methods and processes for TOP Glass products that are absolutely state-of-the-art.

Top Street Performance – Platinum
Santa Fe Springs, CA
www.topstreetperformance.com
Top Street Performance has a long history in the automobile parts and accessories industry. Our experience and alliance with an extensive global network of automobile parts manufacturer enable us to provide products of utmost quality at bargain pricing. It is this commitment to quality and pricing that pushes us continuously to expand our network of quality manufacturer and product portfolio.

TorqStorm – Bronze
Wyoming, MI
www.torqstorm.com
Manufacturer of the TorqStorm Billet Superchargers.

Tough Country - Silver
El Campo, TX
www.toughcountry.com
Manufacturer of heavy-duty truck accessories using traditional steel and a revolutionary carbon composite process.

Trans-Dapt Performance – Platinum
Whittier, CA
www.tdperformance.com
Since 1959, Trans-Dapt has been a major producer of carburetor and EFI spacers, oil filtration components, engine mounts (engine swap and universal), oil pans, wheel adapters and spacers, as well as chrome and aluminum customizing products. Trans-Dapt produces Hamburger’s Performance Products, Swirl-Torque and Torque-Curve Carb Spacers, Slam-Guard Pans, PerfectMatch Powder-Coated Engine Accessories.

TransGo – Platinum
South El Monte, CA
www.transgo.com
Manufacturer of automatic transmission valve body modification kits, also known as Performance Shift Kits for Ford, GM and Chrysler automatic transmissions.

T-Rex – Platinum
Corona, CA
www.trexbillet.com
U.S. manufacturer of T-Rex billet grilles and grille assemblies with billet. New designs are CNC-cut solid billet grilles and wire-mesh grilles.

Trim Illusion Inc. - Platinum
Bowie, MD
www.trimillusion.com
Trim Illusion Inc. has more than 20 years of automotive experience and exclusive premium manufacturing facilities to provide the aftermarket industry with the best products with a competitive value and customer satisfaction. We provide high-quality ABS plastic chrome and/or black auto accessories, including billet grilles, mesh grilles, mirror and door handle covers.

Truck Covers USA – Platinum
San Diego, CA
www.truckcoversusa.com
Truck Covers USA strives to revolutionize the aftermarket industry by blazing a new trail in product design, development and production using tomorrow’s technology and innovation.

TruFuel – Bronze
Shreveport, LA
www.trufuel50.com
TruFuel is precision-engineered premixed fuel with synthetic lubricants and advanced stabilizers that are specially made for your two-cycle and four-cycle outdoor power equipment.

TruXedo – Platinum
Yankton, SD
www.truxedo.com
Manufacturer of the Lo Pro QT, Edge, TruXport, TruXedo Deuce, TonneauMate, TonneauTraX, Original TruXedo, custom products and truck accessories, TruXedo has led the industry with new, innovative tonneau cover concepts that emphasize style, quality, durability and functionality.

Tuff Country – Silver
West Jordan, UT
www.tuffcountry.com
Manufacturer of lifted suspension products for light-duty 4WD trucks and SUVs, including a full line of front-end leveling systems.

Tuffy Security – Platinum
Cortez, CO
www.tuffyproducts.com
Manufacturer of steel and aluminum security and storage lock boxes and tubing products for automobiles.

Turbonetics Inc. – Silver
Moorpark, CA
www.turboneticsinc.com
Manufacturer of performance turbocharger kits, turbochargers, intercoolers and related controls and components, plus engineering and overhaul services.

Turbosmart USA – Platinum
Rancho Cucamonga, CA
www.turbosmartusa.com
Manufacturer of quality performance products, including boost controllers, wastegates, blow-off valves and fuel-pressure regulators.

Turbo XS – Silver
Gaithersburg, MD
www.turboxs.com
Manufacturer of automotive performance parts and accessories for OEM turbocharged vehicles, including blow-off valves, boost controllers, intercoolers and exhausts.

UnderCover – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Undercover LUX – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint-matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Unique Truck Accessories – Bronze
Sturgis City, MI
www.uniquetruckaccessories.com
Manufacturer of diamond aluminum truck toolboxes, dog boxes, bed accessories, running boards and custom-designed aluminum boxes.

Up Down Air – Platinum
Henderson, NV
www.updownair.com
Manufacturer of a system to air up or down all your tires—all at the same time.

US Speedo – Silver
Flint, MI
www.usspeedo.com
Manufacturer of gauges meeting OEM standards for the aftermarket industry.

USA Standard Gear – Platinum
Everett, WA
www.usastandardgear.com
USA Standard Gear offers gears, axles, bearing kits, lockers, dropouts and spools.

UWS – Platinum
Eau Claire, WI
www.uwsta.com
Manufacturer of quality aluminum-fabricated products for the outdoor recreation and truck accessory industries, including toolboxes, dog boxes, ladder racks and other specialty products, such as nerf bars and truck bedrails.

VANGUARD Off Road – Platinum
Woodside, NY
www.auto-beauty.com
Auto-Beauty strives to meet the needs of the truck and SUV markets throughout North America by distributing, retailing and installing high-value products and services in a timely fashion and at a fair price.

Vibrant Performance – Bronze
Mississauga, ON, Canada
www.vibrantpower.com
Vibrant Performance is an industry leader in the design and production of exhaust and induction fabrication components. In addition, Vibrant has supplied a variety of products and services on a private-label basis to some of the world’s leading OEM and aftermarket companies.

Vogtland North America – Silver
Temecula, CA
www.vogtland-na.com
Manufacturer of high-performance lowering springs and coil-overs, suspension kits, sport shocks for domestic and import applications, and conventional racing springs for Circle Track and road-race applications.

Voodoo 13 – Platinum
Gilbert, AZ
www.voodoo13usa.com
We are a MIL-SPEC parts manufacturer, made in the U.S.A., suspension for street, drift and road racing.

V-Thunder – Platinum
Memphis, TN
www.compcams.com
Performance valve train parts for your Harley-Davidson. A COMP Cams brand.

Warn – Platinum
Clackamas, OR
www.warn.com
Warn Industries designs, manufacturers and markets reliable, high-performance winches, locking hubs and wheel-end disconnect systems, and a full line of off-road equipment and accessories.

Weathertech – Bronze
Bolingbrook, IL
www.weathertech.com
WeatherTech FloorLiners, all-weather floor mats, all-vehicle floor mats, cargo liners, all-vehicle cargo mats, mudflaps, side window and sunroof deflectors, Techcare Chemicals, Techfloor Tiles, Techliner Bed Liners, clearcover license plate covers, clearframes, plateframes, techframes, billet frames, bumpsteps, CargoTech Cargo Containment Systems, UnderLiners, WeatherTech Racing apparel and StarBelt Collection.

Weiand – Silver
Bowling Green, KY
www.holley.com/brands/weiand
Manufacturer of performance and replacement engine products for racing, street, off-road, show-car and marine applications. A Holley brand.

Weld Racing Wheels – Platinum
Kansas City, MO
www.weldracing.com
Manufacturer of high-performance race wheels for competition and street performance and forged aluminum truck wheels.

Westin – Silver
Irwindale, CA
www.westinautomotive.com
Established in 1977, Westin Automotive Products Inc. is a manufacturer of Westin brand Step-Up products, grille guards, body trim accessories, bumpers, commercial grade tool-boxes, winches, winch trays and towing products. Westin products are proudly designed, tested and engineered in the U.S.A.

Whiteline – Platinum
Rancho Cucamonga, CA
www.whiteline.com.au
Suspension components manufacturer utilizing synthetic elastomer bushing technology in its product line to deliver significant gains in vehicle balance, steering precision, grip levels and driving performance. Whiteline products provide innovative solutions to suspension and handling problems with anti-lift/caster kits, roll-center adjustment and camber kits, adjustable sway bars and control arms.

XClutch USA – Platinum
Wingfield, South Australia
www.xclutchusa.com
XClutch is a division of Australian Clutch Services and includes one of the largest ranges of performance clutch kits. An extensive range of kits suit thousands of applications and with a range of organic, ceramic and carbon friction materials as well as a variety of different pressure-plate configurations, the XClutch range of kits suit everything from lightly modified street cars to the highest-performance race cars.

XForce – Platinum
Rancho Cucamonga, CA
www.xforce.com.au
We are the manufacturer of performance exhaust systems and products for a wide range of performance vehicles. We develop and engineer our exhaust systems to suit the needs of different types of customers.

Yukon Gear – Platinum
Everett, WA
www.ringpinion.com
Yukon Gear & Axle provides high-quality and wide selections of differential parts at the best possible prices. Yukon products are manufactured using state-of-the-art equipment and manufacturing techniques by many of the world’s foremost leaders on OEM manufacturing. Off-road, on the street or at the track—feel the Yukon advantage!

ZEX – Platinum
Memphis, TN
www.compcams.com
As a member of the COMP Performance Group, ZEX is able to combine R&D efforts for constant new product developments. Our innovative designs and custom-fit nitrous systems allow for easy installation and optimized performance. Patented technological developments such as our Active Fuel Control to adjust fuel enrichment with changes in the bottle pressure, now enable safer, more efficient nitrous injection for increased horsepower gains without sacrificing engine safety.

Zone Offroad Products – Bronze
Coldwater, MI
www.zoneoffroad.com
Manufacturer of light-truck and Jeep suspension lift and off-road products, including tires, wheels and winches.

ZROADZ – Platinum
Corona, CA
www.zroadz.com
Within the ZROADZ line of Dynamic LED Mounting Solutions you’ll find creative, intuitive, time saving design elements at every turn. ZROADZ products install quickly and correctly the first time, with the least amount of drilling possible, or often, no drilling at all.

ZyCoat – Platinum
Lenexa, KS
www.zycoat.com
The first-ever durable and effective solution that outperforms tapes, wraps, shields and ceramic-based paints.

Tue, 10/01/2019 - 13:56

SEMA News—October 2019

EDUCATION

By Kenalyn Ang

200 High School Students Engaged in Customization Builds

C.D Hylton High SchoolC.D. Hylton High School customized an ’02 Jeep Wrangler Sport.

The SEMA High School Vehicle Build Program aims to introduce high-school students to the automotive customization hobby and lifestyle through real-world, hands-on educational experiences. This year, five high-school auto-shop programs across the United States participated in the program. The schools customized five ’96–’06 model-year Jeep Wrangler TJs during their spring semesters with the help of aftermarket industry companies that sponsored the builds through product donations and scheduled visits. Overall, the Wrangler TJ builds were sponsored by 33 companies that donated more than 220 products.

Upon completion, the finished builds were auctioned off through program partner Bring a Trailer, raising over $133,000 to be reinvested back into SEMA’s program. Proceeds will fund the next round of builds and contribute to the program’s expansion to 10 vehicles.

For student participants, the SEMA program provides the opportunity to learn numerous marketable skills in addition to acquiring a technical education. “The build helped to enforce what is already taught here—problem-solving skills and schedule management,” said Ed Stevens, automotive instructor at C.D. Hylton High School, one of the participating schools. “The experience provided them a real-world build environment where they managed a build schedule, a parts budget, troubleshooting and innovation.”

But the SEMA High School Vehicle Build program does more than working with aftermarket companies to supply parts and products to eager young wrenchers. The program also introduces students to potential employers in the automotive aftermarket, and a number of these companies have formed relationships with local high schools to recruit potential employees.

Santa YnezSanta Fe
Santa Ynez Valley Union High School customized a ’97 Jeep Wrangler Sport.Santa Fe ECO High School customized an ‘05 Jeep Wrangler Unlimited Sport.
Comstock
R.L. Turner High School customized an ‘04 Jeep Wrangler X.Comstock High School customized an ‘04 Jeep Wrangler Sahara.

Eastman Chemical Co., for instance, visited the students at R.L. Turner High School to perform a demonstration on properly installing window tint, and to talk about career opportunities within their company and other segments of the industry. This visit sparked the interest of some students in pursuing a career in window tint.

“The build helped to create new partnerships that will continue with us,” Ed Stevens noted, “and it also helped strengthen the ones we already had. Every year we take another step up and continue making the program and its impact on the community stronger.”

In addition, the students’ experience didn’t necessarily end with the finished build. After working with local restyler Auto Image on designing custom leather for Comstock High School’s build, one student builder is now employed by Auto Image. And students from Santa Ynez Valley Union High School were invited to attend the SEMA Installation Gala this past July, where they had the opportunity to network with industry leaders; their completed Jeep build was on display for attendees to see.

To learn more about the program, visit www.sema.org/student-builds.

Comstock High School in Kalamazoo, Michigan: ’04 Jeep Wrangler Sahara

Photos: Beam Photography

Comstock JeepComstock Jeep
This is the customized and finished ’04 Jeep Wrangler Sahara prior to auction during “SEMA Week of Customs” last July.The clamp-on roof rack was donated by Just Jeep ‘N Stuff.
Comstock JeepComstock Jeep
A 4-in. Skyjacker lift enabled fitment of 35-in. Trailblade Boss tires donated by Atturo Tires. The wheels are Rolling Big Power items donated by Pilot Automotive.The front and back bumpers were donated by local company jcrOffroad.

The students behind this ’04 Jeep Wrangler Sahara custom build made excellent use of local resources and connections, including a Comstock High School auto-shop alumnus who is now a local bodyshop business owner.

The Wrangler was the program’s only hardtop Jeep and included a locally sourced donated roof-rack system from Just Jeep ‘N Stuff. Some of the other products from the 14 donors and sponsors who supported this build included fenders, a winch and a front lightbar from Rugged Ridge, rock sliders from JcrOffroad and a fresh coat of paint from Twisted Automotive. Further donations included a hood-mounted jack from Hi-Lift, LED lights from Diode Dynamics and floor liners from Husky Liners. Under the hood, the Jeep features a new cold-air intake kit donated by Rugged Ridge.

The students worked with local installer Auto Image to design a custom leather interior with product donated from Katzkin. The Atomic wheels donated from Rolling Big Power completed the Jeep’s new look.

The Jeep was auctioned off on July 23 with SEMA partner Bring a Trailer for $20,250. For more information on this build and the program, visit www.sema.org/student-builds/comstock.

’04 Jeep Wrangler Sahara Project Sponsors

Atturo TireBloomfield Manufacturing Co. (Hi-Lift)BOLT LockCovercraftDiode Dynamics
Husky LinersJcrOffroad Inc.Just Jeep ‘N StuffKatzkin Automotive LeatherOmix-ADA (Rugged Ridge)
Pilot Automotive (Rolling Big Power)QuietRide SolutionsSkyjacker SuspensionsTwisted Automotive

C.D. Hylton High School in Woodbridge, Virginia: ’02 Jeep Wrangler Sport

Photos: Chris Cervenka Photography

C.D. HyltonC.D. Hylton
The students did extensive work under the hood and incorporated 19 replacement parts donated from Advance Auto.Red and cream seats refurbished with Katzkin leather pair well with the white body and red frame around the seats.
C.D HyltonC.D. Hylton
This ’02 Jeep Wrangler Sport was constructed by students of C.D. Hylton High School.The Jeep build included a 3.5-in. lift via a short-arm suspension kit donated by Rancho Suspension and Shocks.

The students of C.D. Hylton High School in Woodbridge, Virginia, performed a frame-off restoration of their ’02 Jeep Wrangler Sport. The vehicle’s entire chassis was repainted, along with a full-body color transformation from green to white using products donated by Finishmaster. Along with that, the students did extensive work under the hood and incorporated a variety of parts from Advance Auto, such as heater hoses, an oil filter and oil, and a radiator.

With the help of a total of 19 sponsors and donors, the vehicle underwent a major customization and restoration. The Wrangler gained a new hood donated by LKQ/Keystone, rubber door seals from Steele Rubber, and an accessory package from Covercraft that includes a sunscreen and car cover. A Safelite technician performed an installation demo for the students with a donated windshield.

Under the hood, the students installed a new cold-air intake kit and throttle spacer from Rugged Ridge. The newly done red and cream leather seats complement the vehicle’s white body. The interior was further enhanced by new Husky Liners floor liners. To top it off, LED taillights and bar lights by Rugged Ridge were added, along with a suspension kit by Rancho Suspension.

Perhaps some of the more visible additions include the T-Rex grille, as well as the new Travelstar Ecopath 35-in. tires donated by Unicorn Tire and the chrome Atomic wheels from Rolling Big Power. Two security items, a padlock and a cable lock, were donated by BOLT Lock. The Jeep was auctioned on July 25 with SEMA partner Bring a Trailer. For more information on this build and the program, visit www.sema.org/student-builds/cd-hylton.

’02 Jeep Wrangler Sport Project Sponsors

Advance AutoaFe PowerBloomfield Manufacturing Co. (Hi-Lift)BOLT LockCovercraft
Diode DynamicsFinishmasterHusky LinersKatzkin Automotive LeatherLKQ/Keystone
Omix-ADA (Rugged Ridge)Pilot Automotive (Rolling Big Power)Quality Tire Custom Auto ShoppeQuietRide SolutionsRancho Suspension & Shocks
Safelite Auto GlassSteele Rubber ProductsT-Rex Truck Products Inc.TruckN’ AmericaUnicorn Tire (Travelstar)

R.L. Turner High School in Carrollton, Texas: ’04 Jeep Wrangler X

Photos: Collins Bros Jeep and Made Brand Studio

R.L. TurnerR.L. Turner
The green ’04 Jeep Wrangler X was built by students in Carrollton, Texas.The Black Mountain front bumper and winch were donated by Dennis Collins of Collins Bros, who visited the school prior to his donation.
R.L. TurnerR.L. Turner
The hood mounting system is a Hi-Lift product donated from Bloomfield Manufacturing.Here’s a closeup look at the interior refurbishment installed by Southside Trim and donated by Katzkin Automotive Leather.

This ’04 Jeep Wrangler X custom build—part of the SEMA High School Vehicle Build Program—caught the attention of Dennis Collins of Collins Bros Jeep, who visited the school and donated the winch and front bumper. The students were also visited by Eastman Chemical Co., which performed an installation demo of donated window tint for the build. The build also featured black Atomic Rolling Big Power wheels courtesy of Pilot Automotive, and a Painless Performance trail rocker trim.

Students built the vehicle with parts donated by a total of 17 sponsor companies. The Wrangler benefited from a paint touch-up on the hood by the students using donated PPG products, along with a custom leather interior by Katzkin and Hi-Lift hood mount by Bloomfield Manufacturing Co.

The signal lights as well as LED lights around the license frame were donated by Diode Dynamics, and the Wrangler has been equipped with a hurricane fender-flare kit in textured black, a cold-air intake kit and other key Rugged Ridge accessories donated by Omix-ADA. A total of more than $15,000 worth of products were installed.

Custom seatbelts from Seatbelt Planet are an example of the fine touches on the vehicle, and the Jeep sits on a 3.5-in. complete short-arm lift kit by Rancho Suspension, including shocks. QuietRide Solutions donated acoustic insulation kits for an enjoyable ride.

The Jeep was auctioned off on July 26 with SEMA partner Bring a Trailer during the “SEMA Week of Customs.” For more information on this build and the program, visit www.sema.org/student-builds/rl-turner.

’04 Jeep Wrangler X Project Sponsors

Atturo TiresBloomfield Manufacturing Co. (Hi-Lift)BOLT LockCollins Bros Jeep (Black Mountain)Covercraft
Diode DynamicsEastman Chemical Co. (LLumar)4 Wheel PerformanceHusky LinersKatzkin Automotive Leather
Omix-ADA (Rugged Ridge)Painless Performance ProductsPilot Automotive (Rolling Big Power)PPG/Color ServiceQuietRide Solutions
Rancho Suspension and ShocksSeatbelt Planet   

Santa Fe ECO High School in Santa Fe, New Mexico: ’05 Jeep Wrangler Unlimited Sport

Photos: Gerry Ruelas Photography

Santa FeSanta Fe
The fully customized, beige ’05 Jeep Wrangler ECO Crawler was fitted with 37-in. Trail Blade Boss tires donated by Atturo Tires.The Rugged Ridge winch and mounting plate were supplied by Omix-ADA, and the grille was donated by T-Rex Truck Products.
Santa FeSanta Fe
The build featured new trail doors.Rugged Ridge supplied the phone mounting system.

After raising more than $56,000 on the program’s pilot Jeep build last year, Santa Fe ECO High School was proud to customize and build its second Jeep under the program earlier this year.

The Jeep is powered by a 4.0L straight six backed by a five-speed manual transmission, and uniquely features a vented hood, trail doors and a donated Rock Krawler Suspension long arm 3.5-in suspension kit with a 5-in stretch. With 13 donors and sponsors, the build also benefitted from a Covercraft accessory package that includes a car cover and sunscreen; Katzkin interior leather trim; Atturo Tires 37-in. Trail Blade Boss tires; and a J-Mount, 5/8-in. receiver lock, padlock and cable lock by BOLT Lock.

The build has Husky Liners floor liners as well as Rugged Ridge accessories donated by Omix-ADA both under the hood and externally, including a 10,500-lb. winch and mounting plate, a Spartacus heavy-duty tire carrier kit, an all-terrain entry guard kit, and Hurricane fender flares, among other upgrades.

The first car to be released for auction this year, this Jeep was auctioned off on July 22 for $26,000. The students had the experience of working with new components and exploring new methods of mounting and fixing the parts to the build.

For more information on this build and the program, visit www.sema.org/student-builds/santa-fe.

’05 Jeep Wrangler Unlimited Sport Project Sponsors

aFe PowerAtturo TiresBloomfield Manufacturing Co. (Hi-Lift)BOLT LockCovercraft
Diode DynamicsHusky LinersKatzkin Automotive LeatherOmix-ADA (Rugged Ridge)Pilot Automotive (Rolling Big Power)
QuietRide SolutionsRock Krawler SuspensionT-Rex Truck Products Inc.  

Santa Ynez Valley Union High School in Santa Ynez, California: ’97 Jeep Wrangler Sport

Santa Ynez ValleySanta Ynez Valley
This is the customized ’97 Jeep Wrangler as it stood upon completion.The exhaust is vented through a Mach Force-Xp 21/2-in. 409 stainless-steel cat-back system donated by aFe Power. 
Santa Ynez ValleySanta Ynez Valley 
The interior was refurbished using leather seats donated by Katzkin and installed by Dealership Services Direct.The 4-in. lift kit from Superlift, combined with fender flares, enabled fitment of 37-in. tires. Superlift also contributed the steering stabilizer. 

Students at Santa Ynez Valley Union High built a ’97 Jeep Wrangler Sport, which retained its original 4.0L six-cylinder engine and five-speed manual transmission. The Jeep now sits on donated 37-in. Atturo tires mounted on 17-in. Black Rock wheels and is topped with an American-flag-themed bikini top. It is also outfitted with a 4-in. Superlift Suspension lift and LLumar window tint by Eastman Chemical Co. has been applied during a product install demo from a company representative.

The students utilized multiple parts donated by a total of 14 sponsor companies. Alongside those listed above, they installed an AcoustiHood and AcoustiShield by QuietRide Solutions as well as an aFe Power stainless-steel cat-back exhaust system. A grille was donated by T-Rex Truck Products and installed to complete the look.

Omix-ADA was another major sponsor, donating no fewer than 15 Rugged Ridge kits and parts, including a windshield lightbar, a fender flare kit, a cold-air intake kit, an all-terrain entry guard kit, and LED kits for the brake lights and taillights.

The vehicle fetched $26,250 during the auction to help continue the program next year.

For more information on this build and the program, visit www.sema.org/student-builds/santa-ynez.

’97 Jeep Wrangler Sport X Project Sponsors

aFe PowerAtturo TiresBloomfield Manufacturing Co. (Hi-Lift)BOLT LockThe Carlstar Group (Black Rock Wheels)
CovercraftDiode DynamicsEastman Chemical Co. (LLumar)Husky LinersKatzkin Automotive Leather
Omix-ADA (Rugged Ridge)QuietRide SolutionsSuperlift SuspensionT-Rex Truck Products Inc. 
Tue, 10/01/2019 - 13:54

SEMA News—October 2019

INTERNATIONAL

By Linda Spencer

SEMA-Style International Networking: The 2019 SEMA Export Fair

Export FairNetworking with fellow SEMA members and top trade buyers and a review of best practices by legal, digital and trade experts rounded out the two-day event that was co-sponsored by the U.S. Department of Commerce. The biannual 2019 SEMA Export Fair attracted both experienced exporters and those new to selling abroad.

The SEMA Garage was the venue for the fourth SEMA Export Fair. SEMA members from 18 states traveled to Diamond Bar, California, for the two-day event. It included a series of sessions on hot exporting topics, such as the preferred method of communicating with overseas buyers (messaging apps rather than email is the way to go); how to find counterfeit versions of your products and remove them from global e-commerce sites; and tips from intellectual property rights attorneys. Four panels featuring top buyers provided overviews of the opportunities for selling into the racing and off-road markets in international markets, including Latin America, Canada, the United Arab Emirates and Australia.

SEMA export attendees were able to meet one on one with the participants during the Fair portion of the event. It was co-sponsored by the U.S. Department of Commerce, which sent a number of officials to the event to provide exporting assistance to attendees. In some good news, an extension of SEMA’s partnership with the U.S. government was announced. American companies traveling with SEMA in the upcoming year will be able to receive U.S. government grants to defray the cost of participating in the trade missions.

SEMA News talked to several Export Fair participants.

“International expansion is a company-wide goal for Supreme Suspensions,” said Christy Hill of Supreme Suspensions. “The SEMA Export Fair eased our apprehensions, helped in facilitating a path, and educated us in intellectual property and trademark law. We were even given the opportunity to meet with international direct buyers. It was a great experience, and we’re already looking forward to attending the next one.”

Jim Ford, Madico international sales manager, also reiterated the benefits of the Export Fair. “The export fair was very helpful. It brought to light the importance of patent and trademark registration in key global markets. The digital marketing and payment presentation were also eye-opening, and clearly demonstrated that this channel is no longer just the domain of B2C players. We hope to take advantage of similar workshops in the future.”

Additionally, “The SEMA Export Fair was an extremely valuable opportunity as a newly hired international sales representative for my organization,” added Rosana Del Rio, Design Engineering Inc. international account manager. “The fair provided me the opportunity to network with speakers and buyers from some of the countries I am interested in doing future business with. The presentations were informative and aligned with the vision and direction I am going with my business plan. I highly recommend this event to anyone interested in learning more about doing business with international buyers and understanding the dynamics beyond purchasing.”

Ed Hamburger, president of Hamburger’s Superchargers Inc./Specialty Vehicle Engineering Inc. also noted, “I felt the Export Fair was very worthwhile attending, especially since we participated in the United Arab Emirates and Australia SEMA business trips earlier this year.” “It helped clear up a number of questions we had after returning from both trips.

“The seminars provided valuable information regarding IP protection and understanding the benefits of using Alibaba, and interacting with the various global representatives gave me more insight on how we should approach each of the regions from a marketing perspective. I would definitely attend again!”

The accompanying photos and captions in this article show some of the highlights of the 2019 SEMA Export Fair event.

Export Fair
SEMA CEO and President Chris Kersting (facing the camera) opened the 2019 SEMA Export Fair, held recently at the SEMA Garage in Diamond Bar, California. Nearly 125 SEMA members, international trade buyers, export experts, intellectual property legal advisors and U.S. government officials spent two days discussing best exporting practices, identifying top markets and networking at the two-day biannual international event.
Export Fair
SEMA’s Vice President of Legal and Government Affairs Daniel Ingber (right) moderated a panel of intellectual property rights attorneys specializing in patent and trademark protection. Also on the panel were Rachel Saltzman (second right) of the U.S. Government International Trade Administration’s Office of Intellectual Property Rights, as well as four trademark and patent attorneys. SEMA members took advantage of the opportunity to meet one on one with panel members.
Export Fair
Buyers from six countries, including regions such as the Middle East and Australia as well as North and South America, participated in the 2019 SEMA Export Fair. They participated in country/regional panel discussions, and time was set aside both days of the Export Fair for one-on-one discussions between the trade buyers and SEMA members.
Export Fair
The U.S. Department of Commerce (DOC) was once again a co-sponsor of the 2019 SEMA Export Fair. Liz Couch, an economist with the International Trade Administration’s auto team, spoke to the group. An extension for an additional year of SEMA’s Market Development Cooperator Program grant was announced at the Fair, enabling qualified participants on the 2020 SEMA trip to the Middle East (which will include the United Arab Emirates and Saudi Arabia) and a fall 2020 trip to Scandinavia to receive U.S. government grants to defray the cost of participating. The DOC has more than 100 U.S. export assistance centers around the country and in more than 70 markets abroad—a good and often overlooked resource. The participants were provided with the names and contact information for their local DOC officials to begin taking advantage of those resources, beginning with a one-on-one meeting with a local U.S. government official on the resources the department provides.
Export Fair
A dozen top trade buyers from Latin America (Colombia, Argentina and Peru), Canada, the United Arab Emirates and Australia met one on one with participants.
Export Fair

Mike Spagnola (third from right), SEMA’s vice president of OEM and Product Development Programs, led one of three tours of the SEMA Garage held during the Export Fair. Among the highlights of the tour was an overview of the Measuring Session program. “When new vehicles are brought onto the market, whether they’re international or domestic, we bring them in and invite manufacturers to come for a measuring session,” Spagnola explained. “When that vehicle hits the marketplace, all those accessories are ready to go. Two vehicles are currently available to SEMA members to measure through the international vehicle-measuring program. The program provides members with vehicles popularly accessorized internationally but not sold in the United States. We currently have a Nissan Patrol Y61 and ’16 Australian-spec Ford Ranger 4x4 double cab. With the Ford Ranger’s entrance into the U.S. market this year, members have an opportunity to view the differences between the rest-of-the-world Ranger and the model sold in the United States. Members are welcome to schedule a time to measure those trucks at the Garage or at your facility.”

Export Fair
Daniel Zhou (left) spoke on WeChat and its uses in business. WeChat is the primary messaging app in China. It is a robust program providing the ability for subscribers to pay within the app (WeChat pay) and to access business functions to promote and sell products directly through the app. Other popular global messaging services covered during the session included WhatsApp, Ding (most popular in China), Line (primarily Japan), and Telegram.
Export Fair
Seminars on selling to Latin America (pictured), Canada, the United Arab Emirates and Australia were featured at the SEMA Export Fair. Each panel included buyers focused on supplying the local racing market, while others specialized in supplying local off-road enthusiasts. The panel of trade buyers pictured was moderated by manufacturer’s rep and SEMA member Juan Jose Rebaza (far right) of ASAP Trading. Rebaza is based in San Diego, California, and frequently travels to Central and South America.
Export Fair
Josh Halpern, the founder of Going to Global and a former U.S. Department of Commerce official, led a discussion on digital literacy and global e-commerce platforms. Among the topics discussed was the growth of messaging apps abroad for conducting business and how they are often preferred to emails among international buyers. Among the most popular apps discussed both for messaging and for additional business purposes were WhatsApp and Facebook Messenger (global), We Chat (China), Ding (China), Vibe (Russia), and Line (Japan).
Export Fair
Joel Molina of SGS spoke about regulations in Saudi Arabia and the United Arab Emirates. Molina noted that his company manages compliance programs across Africa and the Middle East. He talked about Saleem-Saber, which is a program that was implemented last year in Saudi Arabia. Some automotive parts are included and are thus regulated, with the list based on product descriptions and HS codes, including fuel for standard and racing engines, seat belts, brakes, air filters and rearview mirrors. For parts included on the list, the local distributor is required to have the product tested and the correct paperwork completed. A list of automotive parts covered under the Saleem-Saber standards is available by contacting Linda Spencer via email at lindas@sema.org. Molina also referenced a new automotive spare-parts standard in the United Arab Emirates. Details are still being worked out; contact Spencer for additional information on the developing standard for products such as seat belts and air filters.
Export Fair
Buyers met with SEMA members during the Fair portion of each day. The buyers represented some of the largest off-road and performance distributors and retailers in their respective markets.
Export Fair
Charlotte O’Roarke (left), owner of Accelerate Marketing Business Solutions and a SEMA member based in Canada, moderated the panel of trade buyers from her home country. With a population of 37 million, Canada is the number-one export market for U.S. automotive specialty-equipment manufacturers. “I believe that attending the SEMA Export Fair is well worth the time and cost, as it brings the automotive aftermarket from a worldwide prospective together,” noted O’Roarke. “This allows for a great discussion and exchange of information from everyone involved, including the many great speakers and subject matter experts lined up by the SEMA Export Fair team. It is an intense couple of days but being in a smaller environment at SEMA headquarters/SEMA Garage. You’re able to take it all in and go home with a lot of very helpful and useful information.”
Export Fair
Alibaba staff from the company’s U.S. and Chinese offices (pictured is Stephanie Yu from the company’s office in Hangzhou, China) conducted a hands-on workshop on how to use China’s mega e-commerce site’s intellectual property platform. The one-hour session provided participants with a step-by-step guide on how to actively monitor Alibaba (or its Tencent sister website) to search for and submit requests for the removal of products from vendors that are infringing on a rights holder’s trademark, copyright and/or patents. The company also released a draft guide outlining the so-called “takedown” process for removing counterfeits. Copies of the draft guide are available by contacting Linda Spencer at lindas@sema.org.
Export Fair
“The SEMA Export Fair is a great platform to meet some of the most qualified international buyers in one setting,” observed participant Christina Kwan from the reseller relations, marketing, PR department at Race Ramps (right). “I found the information sessions and panels very helpful in understanding the opportunities and differences in each market. The concentration in topics and information provided will further allow me to identify the best ways to market and communicate with each region as well. I look forward to attending this event again in the future. Overall, it was a very valuable experience.” This is the first time that Canadian warehouse distributors participated in the SEMA Export Fair. While the Canadian and other buyers typically visit the SEMA Show and/or PRI Trade Show, the more leisurely pace of the Export Fair provided a great opportunity to network either at the one-on-one meetings or at an In-N-Out Burger dinner or a happy hour held in conjunction with the event.

 

Tue, 10/01/2019 - 13:49

SEMA News—October 2019

INTERNET

By Joe Dysart

7 Easy Video Marketing Solutions

With Artificial Intelligence, It’s a Snap

Marketing Solutions
Scores of AI-driven programs are automating the creation of marketing videos.

Artificial intelligence (AI) solutions are making it ridiculously easy to auto-generate professional-looking marketing videos these days, complete with story lines, special effects, cool transitions, soundtracks and narration. Incredibly, some of these solutions enable users to auto-generate a marketing video in as little as 15 seconds by simply entering some marketing copy into the app and then allowing its AI to automatically pull together stock audio and video into a finished production.

Like to do some tweaking? No problem. The AI apps generally also come with editing tools you can use to customize what’s produced in just a few minutes.

“Our publishing partners spend under six minutes, on average, producing original videos,” said Zohar Dayan, cofounder and CEO of Wibbitz. “These videos are intricate and are composed of beautiful media, text overlays, custom-branded graphics, diverse soundtracks and more.”

And, many AI solutions won’t break the bank. Some are offered as freebies as part of larger applications, and others start at as little as $4.99 per month.

Essentially, AI-driven marketing video production is yet another manifestation of the world-changing emergence of thinking machines. They’re real. They’re here. And they’re offering to enable you to be a much more competitive video marketer on YouTube, Instagram, Facebook and every place else you showcase your marketing videos.

Here is a representative sampling of the AI video-creation tools available right now:

Web<
Effects and transitions are also all handled by the AI, including all camera zooms and panning.

Magisto (www.magisto.com); starts at $4.99/month: Getting Magisto to do most of the work of creating a marketing video starts with the uploading of photos and videos that you’d like to use in your production. After that, it’s simply a matter of choosing an editing-style “feel” you’d like for your video, selecting music you’d like playing in the background, and allowing Magisto to work its magic.

Once triggered, Magisto analyzes all the visuals you’ve uploaded—including detection of all faces and objects—along with how those will be featured throughout the video. Meanwhile, Magisto also sorts through your video to decide how all the voices and music you’ve provided will work best together in the production. The AI also constructs a storyline for your video, including the featuring of a main character, your topic for the video, and moments it considers most “share-worthy” from an emotional point of view.

Effects and transitions are also all handled by the AI, including all camera zooms and panning. And technical tweaks get the same treatment, including color correction, image stabilization and other image enhancement technologies, which together ensure that your pictures and video footage look as good as possible.

Once Magisto serves up the finished product, you can accept the video as is or you can use a complete range of editing tools to further tweak it. Major reworks on the “feel” of your video can also been done in seconds. You can start with Magisto’s “Roaring Twenties” production feel for a video, for example, and then switch to other styles Magisto offers, such as Sentimental Style, Party Beat Style or Romance Style.

We’re making video marketing agile, completely changing the economics of video production and drastically improving its return on investment,” said Magisto CEO and Founder Oren Boiman.

You can find sample videos created with Magisto on the company’s explore page (www.magisto.com/explore).

Gliacloud (www.gliacloud.com/en); call for pricing: Gliacloud is one of a number of AI applications that is able to create a marketing video by simply analyzing marketing copy you input into its app and then putting together a video production based on that copy using stock images and stock videos. Users can input marketing copy by simply uploading copy they already have on a computer or a smartphone, or they can input a web address where Gliacloud can access the marketing copy online.

Gliacloud uses AI to analyze the copy you feed it, generating a storyline and appropriate video and still images it retrieves from its stock library. All video and images chosen emphasize major topics and keywords that the AI lifts from your copy.

Don’t quite like the results? Simply instruct Gliacloud to rerun the process as many times as you’d like until you get the alternate version of the video you’re looking for.

You can check out sample videos created with Gliacloud on its website. Scroll to the page bottom for the sample videos.

Wibbitz (www.wibbitz.com/pricing); starts at $500 per month): Wibbits is another text-to-video app similar to Gliacloud. Simply add your marketing copy to Wibbits, and it will condense your text into a storyline complete with still images, video and even voice-over narration.

Amazingly, it takes Wibbitz about 10–15 sec. to generate a complete video from uploaded marketing copy—video that can be customized further with editing tools if you prefer.

You can find sample videos produced by Wibbitz on its website (www.wibbitz.com/#latest-videos).

Lumen 5 (www.lumen5.com); pricing starts at free: Lumen 5 also offers a text-to-video service, generating marketing video complete with audio, still images and text based on marketing copy you upload to it, or a web address you feed it.

Some customers automatically generate videos with Lumen 5 every day by plugging their website’s RSS feeds into the app and allowing Lumen 5 to continually generate videos based on the new content continually added to those feeds, according to the company.

Lumen 5 also enables you to stylize your video with your brand’s unique colors. And the company will customize the way its software works for your company’s marketing content for an additional fee.

You can find sample videos created by Lumen 5 at the bottom of its homepage (www.lumen5.com).

Wochit (www.wochit.com); call for pricing: Wochit also offers text-to-video services. You can find Wochit sample videos in its showroom domain (www.wochit.com/showroom).

Raw Shorts (www.rawshorts.com) starts at $39 per month: If you’re looking for automated animation, Raw Shorts is a service to evaluate. Simply upload your marketing copy to Raw Shorts, and its AI will generate a lively animation, complete with effects, transitions, narration and other audio.

You can publish the finished product as is, or you can edit it with the full range of editing tools Raw Shorts offers.

Microsoft Photos App (with Story Remix); free: Many people using Windows 10 don’t realize that they have an automated AI video-editing program that comes standard with the operating system. Known as Story Remix (located within Microsoft Photos app), the app enables you to simply upload videos and still images and then turn it over to the app’s AI engine to generate a complete video with cinematic transitions and soundtrack.

You can add the iOS version of Story Remix to Apple products and the Android version of Story Remix to Android hardware so that anything you shoot on those competing hardware platforms can be effortlessly added to your Story Remix production on Windows 10.

Story Remix also enables you to choose a “star” to ensure that person or object is featured prominently in the production. And you can generate alternate versions of the production by simply pressing the “Remix it for Me” button in the app.

To access the Microsoft Photos App with Story Remix, ensure that you’ve updated Windows 10 to at least the Windows 10 Fall Creators Update, released in Fall 2017 (www.tinyurl.com/windows10fall).

You can find a sample video created with Story Remix on Microsoft’s Blog (www.tinyurl.com/choosestar).

Quikstories developed by GoPro (www.tinyurl.com/gopro-com-help-article); free: A free app included with GoPro software, Quikstories works with all GoPro Hero5 or newer cameras. The app automatically creates videos featuring customizable music, filters and effects that are based on video footage and still images you’ve recently shot with your GoPro.

There are also plenty of editing tools you can use to tweak the results, including adding text, slow motion, additional filters and music.

“QuikStories is our biggest leap forward since the invention of the GoPro itself,” said GoPro Founder and CEO Nicholas Woodman. “QuikStories is the simple storytelling solution our customers have been dreaming about for years. It’s an absolute game changer.”

You can find a sample GoPro Quickstories video on YouTube (www.tinyurl.com/goproquickstories).

Joe Dysart is an internet speaker and business consultant based in Manhattan.

646-233-4089

joe@joedysart.com

www.joedysart.com

Tue, 10/01/2019 - 13:41

SEMA News—October 2019

EVENTS

By Douglas McColloch

17 Must-See Features at the 2019 SEMA Show

The Thumbnail Directory to SEMA Show Features and Events

SEMA Show
The Hoonigan crew is back at the SEMA Show for the second year in a row. A hit at last year’s Show, the Hoonigan cast and its array of project vehicles will return to generate daily highlights on the Hoonigan Twitch feed.

Even though expansion of the Las Vegas Convention Center is well underway, the 2019 SEMA Show will be held this year largely in the same familiar spaces. But the Show’s features and events, which continually evolve year after year, will reflect and respond to changes in the specialty automotive industry. This year’s Show will offer a mix of some favorite industry events, builds and competitions, along with some brand-new events.

While the SEMA Show floor is organized by category and numbered to improve navigation, a convenient way to simplify the Show experience is with the 2019 SEMA Show app, which contains detailed exhibitor information, interactive floorplans and up-to-date event information—all from your mobile device. The Show app also features a scanning function that allows attendees to capture product and exhibitor information from feature vehicles on display. The app puts the entire SEMA Show in your pocket, and is available as a free download from your mobile device’s native app store or by logging on to www.SEMAShow.com/app.

The New Products Showcase

Skybridge Between Central and South Halls

A first stop for many attendees and a must-see for everyone else, the New Products Showcase provides a window into the automotive aftermarket for the coming year as hundreds of manufacturers roll out their latest innovations. In all, the 2019 New Products Showcase is expected to exhibit more than 3,000 new and featured products. By visiting the Showcase, buyers can focus their efforts on the companies they need to keep the product pipelines active and their inventories fresh, and media attendees can get a glimpse of the latest trends to emerge from the industry’s leading influencers. Additionally, complimentary on-site scanning tools enable communications between buyers and exhibiting companies to generate leads and drive future sales.

OPTIMA Street Car Alley

North Road

Situated along the strip between North Hall of the Las Vegas Convention Center and the Westgate Las Vegas Resort & Casino, the OPTIMA Street Car Alley will feature more than 80 of OPTIMA Batteries’ Ultimate Street Car Invitational competitors. OPTIMA Ultimate Street Car entrants will kick off the SEMA Cruise by leading the motorcade to SEMA Ignited.

SEMA Cruise

Silver Drive to Red Road

Vehicles from the 2019 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m. on Friday, November 8—to the delight of thousands of fans in grandstands along the route. More than 1,000 vehicles will take part in the cruise, which proceeds toward the Platinum Lot and SEMA Ignited, the Show’s official after-party. The Cruise has become one of the Show’s most anticipated events since its inception in 2011.

Hoonigan SEMA of Shred

Silver Lot, Booth #62000

A hit with Showgoers when it debuted at the 2018 SEMA Show, the Hoonigan gang returns for 2019 with an exhibition that promises to be even more entertaining than the last. On hand again will be the Hoonigan cast and vehicles, along with demonstrations, burnouts and trademark donuts. Attendees are invited to watch two live events each day, and Showgoers unable to attend can still take in the action on Hoonigan’s Twitch channel or view highlights at the show’s daily YouTube feed.

New Products Showcase
A first stop for many attendees, the New Products Showcase provides Showgoers with an up-close opportunity to examine the more than 3,000 new products on display at the Show.
Cruise
A perennial favorite, SEMA Cruise is a prelude to SEMA Ignited, as a four-wheeled procession of Show vehicles motors down Silver Drive to the Show’s finale in the Platinum Lot. Along the parade route, it’s open to the public.
Overland
Overlanders—purpose-built backcountry and lifestyle vehicles—have exploded in popularity over the past decade, and The SEMA Overland Experience, a first-time exhibit at this year’s Show, spotlights the latest tech and trends in this market segment with a host of project rigs and educational programs.
Hot Rodders of Tomorrow
At Hot Rodders of Tomorrow (HROT), teams of high-school students get the chance to hone their engine-building skills—and to compete for millions of dollars in college scholarships—
at the HROT Dual National Championships.   

The SEMA Overland Experience

Performance Pavilion, Adjacent to South Hall

This segment of the truck and off-road lifestyle aftermarket, which has exploded in popularity over the last decade, will be showcased in the SEMA Overland Experience, a brand-new feature at the 2019 SEMA Show. Twenty featured vehicles will be on display. Throughout the week you can attend educational programs detailing the evolution and growth of overlanding, the people and products that are moving the market, and what the growth of this segment can mean for your business.

Hot Rodders of Tomorrow

Silver Lot, Booth #60007

Hot Rodders of Tomorrow (HROT) is a nonprofit that hosts engine challenges across the country to drive youth participation the aftermarket performance and automotive industry in a series of high-school team competitions held throughout the year. At the 2019 SEMA Show, the series’ top teams will compete in HROT’s Dual National Championship (the other championship event takes place at the PRI Trade Show in December) for the opportunity to win millions of dollars in college scholarships.

Ignited
The concluding event of the 2019 SEMA Show, SEMA Ignited closes out the Show with drifting exhibitions, show vehicles, live music and entertainment—and plenty of big air.
Shell
Located on the Silver Lot, the Shell “Pioneering Performance” Live Stage will play host throughout the week to Q&As with industry leaders, live music performances, prizes and giveaways, and a special appearance or two, such as the ’68 “Bullitt” Mustang that was unveiled there at the 2018 SEMA Show. 
Ford Out Front
It’s not quite like jumping through hoops of fire, but Ford Out Front has enough eye-catching action to hold the attention of any Blue Oval enthusiast. Also on hand at the event will be a slew of feature vehicles and exhibits from some of the most legendary Ford builders.
Art Walk
Some of the automotive industry’s most prominent artists will have their newest creations on display at Artwalk, located in the Central Hall Pre-Function Area.

First-Time & Featured Exhibitor Areas

Multiple Areas Throughout the Show

The SEMA Show comprises more than 2,400 exhibitors divided into 12 Show sections. Each year, the Show welcomes more than 400 new exhibitors, who bring new ideas and never-before-seen products. To accommodate this expansion, the Show has created several designated areas for first-time and featured companies at the Westgate Las Vegas Resort & Casino, Upper South Hall, Lower South Hall, Performance Pavilion and Racing Annex. Each area offers exhibitor displays of new and innovative products representing all 12 Show categories.

SEMA Electrified

Booth #34000

Another feature that debuts at the 2019 SEMA Show is SEMA Electrified, a showcase of the latest electrification trends and technological innovations that are redefining the performance aftermarket. Some custom electric vehicle conversions will be spotlighted, as will some of the parts and products that are helping to drive the market.

Continental Tire Extreme Driving Experience

Outside South Hall, Booth #69100, #69200

At Extreme Driving Experience, Show attendees are invited to hitch a drifting ride in a car equipped with new Continental performance tires. An on-site DJ will provide tunes, and attendees are welcome to take in a display of project vehicles that have been crafted for the Show by some of world’s most gifted builders.

Quad
The QUAD, Powered by SEMA Education, provides Showgoers with a venue to learn about aftermarket job opportunities, network with prospective employers or employees, post a résumé, or have a professional headshot taken.
Hot Wheels
Back at the SEMA Show after its 50th-anniversary celebration last year, Hot Wheels Legends will witness more than 20 eye-catching vehicles vying for the opportunity to join the best-selling Hot Wheels product line as a die-cast car or truck.

SEMA Ignited

Platinum Lot

On Friday, November 8, from 3:00 p.m.–10:00 p.m., the 2019 SEMA Show concludes with a bang at SEMA Ignited, a multi-event extravaganza that takes place at the Platinum Lot, east of South Hall. Among the featured events are Formula Drift drifting demonstrations, a live filming of “SEMA Battle of the Builders,” and appearances by featured SEMA Show vehicles, along with celebrities, live music and food trucks. It’s open to the public, and while they need to pay an admission fee to access the event, your Show badge gets you in free of charge. (Active-duty military are also admitted free.)

Shell “Pioneering Performance”

Silver Lot, Booth 60003

The Shell “Pioneering Performance” experience also returns to the SEMA Show for 2019. Attendees can view a lineup of one-of-a-kind automotive creations and get up close and personal with legendary performance builder John Hennessey, Barrett-Jackson head Craig Jackson and many other industry leaders. Throughout the week, the “Pioneering Performance” Live Stage will host talks with industry personalities, live entertainment, prizes and giveaways. as well as special vehicle reveals such as the original ’68 “Bullitt” Mustang that was unveiled at last year’s Show.

Ford Out Front

Silver Lot, in front of Central Hall

Ford Out Front provides Show attendees with the option to ride along with professional drivers on a closed course, or to simply sit back and watch the pros put their Ford Performance vehicles through their paces. Ford Out Front is also where attendees will find a number of Ford-based projects and Show vehicles from some of the world’s best-known Blue Oval builders and customizers.

Art Walk

Central Hall Pre-Function Area

Some of the automotive industry’s premier artists will be displaying their newest creations in the SEMA Show Art Walk, including this year’s SEMA Show design artist, “old-school” Alex Carmona. Expressed in a variety of media, the automotive art features an extensive collection of pieces to complement both the home and office. You’ll find it in the Central Hall Pre-Function Area and can even meet the artists during the popular Art Walk Happy Hour, Tuesday through Thursday, 4:00 p.m.–6:00 p.m.

Monorail
Even with parking space at a premium due to construction, getting to and from the Convention Center can be as quick and easy as taking the Las Vegas Monorail, which runs directly from the center to some of the Strip’s leading hotels. It’s also a great way to meet some of your fellow Showgoers.
New Products Showcase
The annual New Products Breakfast, held at the Westgate, honors the innovators of the automotive aftermarket industry by spotlighting their newest product offerings, with prizes awarded to the most inventive and imaginative new products seen at the Show.

The QUAD—Powered by SEMA Education

Upper North Hall Concourse, Outside of Room N251

Your portal to SEMA Show Education provides Showgoers with a space to learn about aftermarket careers, professional development and student programs. Attendees can search for jobs and upload a résumé, and prospective employers can search for qualified applicants. As a special incentive for Showgoers, SEMA Education will capture and print your 2019 Show experience. Take a photo, tag #SEMAEDUCATION on Instagram, then visit The QUAD to pick up your picture.

SEMA Gear

Various Locations

Nine SEMA Gear stores—in the Bronze Lot, East Lobby, SEMA Central, Westgate, Grand Lobby, Grand Plaza, Central Hall, Skybridge and Lower South Hall Lobby—are located throughout the Show for your shopping convenience. Don’t forget to stop by and pick up gifts and SEMA Show memorabilia for friends and business associates back home. At each store, you’ll find T-shirts, hats, bags and more. A portion of the proceeds from every sale is donated to SEMA Cares charities.

Toyo Treadpass

Treadpass

Toyo Tires hosts two unique spaces at the 2019 SEMA Show. First, the Toyo Tires Treadpass connects the Central and South Halls of the Las Vegas Convention Center. The Treadpass is an expansive destination sporting dozens of custom cars and trucks along with the full line of Toyo Tires products. Visitors can also rest their feet and re-charge their devices in the lounge area.

New Products Breakfast

Westgate Las Vegas Casino & Hotel, Paradise Event Center

The SEMA Show’s annual New Products Awards competition, which takes place Tuesday, November 5, from 7:30 a.m.–9:00 a.m., recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the Show. Products are judged in 16 award categories, with each category having one winner and two runners-up. For more information about entering the New Products Showcase, visit www.SEMAShow.com.

Tue, 10/01/2019 - 13:41

SEMA News—October 2019

EVENTS

By Douglas McColloch

17 Must-See Features at the 2019 SEMA Show

The Thumbnail Directory to SEMA Show Features and Events

SEMA Show
The Hoonigan crew is back at the SEMA Show for the second year in a row. A hit at last year’s Show, the Hoonigan cast and its array of project vehicles will return to generate daily highlights on the Hoonigan Twitch feed.

Even though expansion of the Las Vegas Convention Center is well underway, the 2019 SEMA Show will be held this year largely in the same familiar spaces. But the Show’s features and events, which continually evolve year after year, will reflect and respond to changes in the specialty automotive industry. This year’s Show will offer a mix of some favorite industry events, builds and competitions, along with some brand-new events.

While the SEMA Show floor is organized by category and numbered to improve navigation, a convenient way to simplify the Show experience is with the 2019 SEMA Show app, which contains detailed exhibitor information, interactive floorplans and up-to-date event information—all from your mobile device. The Show app also features a scanning function that allows attendees to capture product and exhibitor information from feature vehicles on display. The app puts the entire SEMA Show in your pocket, and is available as a free download from your mobile device’s native app store or by logging on to www.SEMAShow.com/app.

The New Products Showcase

Skybridge Between Central and South Halls

A first stop for many attendees and a must-see for everyone else, the New Products Showcase provides a window into the automotive aftermarket for the coming year as hundreds of manufacturers roll out their latest innovations. In all, the 2019 New Products Showcase is expected to exhibit more than 3,000 new and featured products. By visiting the Showcase, buyers can focus their efforts on the companies they need to keep the product pipelines active and their inventories fresh, and media attendees can get a glimpse of the latest trends to emerge from the industry’s leading influencers. Additionally, complimentary on-site scanning tools enable communications between buyers and exhibiting companies to generate leads and drive future sales.

OPTIMA Street Car Alley

North Road

Situated along the strip between North Hall of the Las Vegas Convention Center and the Westgate Las Vegas Resort & Casino, the OPTIMA Street Car Alley will feature more than 80 of OPTIMA Batteries’ Ultimate Street Car Invitational competitors. OPTIMA Ultimate Street Car entrants will kick off the SEMA Cruise by leading the motorcade to SEMA Ignited.

SEMA Cruise

Silver Drive to Red Road

Vehicles from the 2019 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m. on Friday, November 8—to the delight of thousands of fans in grandstands along the route. More than 1,000 vehicles will take part in the cruise, which proceeds toward the Platinum Lot and SEMA Ignited, the Show’s official after-party. The Cruise has become one of the Show’s most anticipated events since its inception in 2011.

Hoonigan SEMA of Shred

Silver Lot, Booth #62000

A hit with Showgoers when it debuted at the 2018 SEMA Show, the Hoonigan gang returns for 2019 with an exhibition that promises to be even more entertaining than the last. On hand again will be the Hoonigan cast and vehicles, along with demonstrations, burnouts and trademark donuts. Attendees are invited to watch two live events each day, and Showgoers unable to attend can still take in the action on Hoonigan’s Twitch channel or view highlights at the show’s daily YouTube feed.

New Products Showcase
A first stop for many attendees, the New Products Showcase provides Showgoers with an up-close opportunity to examine the more than 3,000 new products on display at the Show.
Cruise
A perennial favorite, SEMA Cruise is a prelude to SEMA Ignited, as a four-wheeled procession of Show vehicles motors down Silver Drive to the Show’s finale in the Platinum Lot. Along the parade route, it’s open to the public.
Overland
Overlanders—purpose-built backcountry and lifestyle vehicles—have exploded in popularity over the past decade, and The SEMA Overland Experience, a first-time exhibit at this year’s Show, spotlights the latest tech and trends in this market segment with a host of project rigs and educational programs.
Hot Rodders of Tomorrow
At Hot Rodders of Tomorrow (HROT), teams of high-school students get the chance to hone their engine-building skills—and to compete for millions of dollars in college scholarships—
at the HROT Dual National Championships.   

The SEMA Overland Experience

Performance Pavilion, Adjacent to South Hall

This segment of the truck and off-road lifestyle aftermarket, which has exploded in popularity over the last decade, will be showcased in the SEMA Overland Experience, a brand-new feature at the 2019 SEMA Show. Twenty featured vehicles will be on display. Throughout the week you can attend educational programs detailing the evolution and growth of overlanding, the people and products that are moving the market, and what the growth of this segment can mean for your business.

Hot Rodders of Tomorrow

Silver Lot, Booth #60007

Hot Rodders of Tomorrow (HROT) is a nonprofit that hosts engine challenges across the country to drive youth participation the aftermarket performance and automotive industry in a series of high-school team competitions held throughout the year. At the 2019 SEMA Show, the series’ top teams will compete in HROT’s Dual National Championship (the other championship event takes place at the PRI Trade Show in December) for the opportunity to win millions of dollars in college scholarships.

Ignited
The concluding event of the 2019 SEMA Show, SEMA Ignited closes out the Show with drifting exhibitions, show vehicles, live music and entertainment—and plenty of big air.
Shell
Located on the Silver Lot, the Shell “Pioneering Performance” Live Stage will play host throughout the week to Q&As with industry leaders, live music performances, prizes and giveaways, and a special appearance or two, such as the ’68 “Bullitt” Mustang that was unveiled there at the 2018 SEMA Show. 
Ford Out Front
It’s not quite like jumping through hoops of fire, but Ford Out Front has enough eye-catching action to hold the attention of any Blue Oval enthusiast. Also on hand at the event will be a slew of feature vehicles and exhibits from some of the most legendary Ford builders.
Art Walk
Some of the automotive industry’s most prominent artists will have their newest creations on display at Artwalk, located in the Central Hall Pre-Function Area.

First-Time & Featured Exhibitor Areas

Multiple Areas Throughout the Show

The SEMA Show comprises more than 2,400 exhibitors divided into 12 Show sections. Each year, the Show welcomes more than 400 new exhibitors, who bring new ideas and never-before-seen products. To accommodate this expansion, the Show has created several designated areas for first-time and featured companies at the Westgate Las Vegas Resort & Casino, Upper South Hall, Lower South Hall, Performance Pavilion and Racing Annex. Each area offers exhibitor displays of new and innovative products representing all 12 Show categories.

SEMA Electrified

Booth #34000

Another feature that debuts at the 2019 SEMA Show is SEMA Electrified, a showcase of the latest electrification trends and technological innovations that are redefining the performance aftermarket. Some custom electric vehicle conversions will be spotlighted, as will some of the parts and products that are helping to drive the market.

Continental Tire Extreme Driving Experience

Outside South Hall, Booth #69100, #69200

At Extreme Driving Experience, Show attendees are invited to hitch a drifting ride in a car equipped with new Continental performance tires. An on-site DJ will provide tunes, and attendees are welcome to take in a display of project vehicles that have been crafted for the Show by some of world’s most gifted builders.

Quad
The QUAD, Powered by SEMA Education, provides Showgoers with a venue to learn about aftermarket job opportunities, network with prospective employers or employees, post a résumé, or have a professional headshot taken.
Hot Wheels
Back at the SEMA Show after its 50th-anniversary celebration last year, Hot Wheels Legends will witness more than 20 eye-catching vehicles vying for the opportunity to join the best-selling Hot Wheels product line as a die-cast car or truck.

SEMA Ignited

Platinum Lot

On Friday, November 8, from 3:00 p.m.–10:00 p.m., the 2019 SEMA Show concludes with a bang at SEMA Ignited, a multi-event extravaganza that takes place at the Platinum Lot, east of South Hall. Among the featured events are Formula Drift drifting demonstrations, a live filming of “SEMA Battle of the Builders,” and appearances by featured SEMA Show vehicles, along with celebrities, live music and food trucks. It’s open to the public, and while they need to pay an admission fee to access the event, your Show badge gets you in free of charge. (Active-duty military are also admitted free.)

Shell “Pioneering Performance”

Silver Lot, Booth 60003

The Shell “Pioneering Performance” experience also returns to the SEMA Show for 2019. Attendees can view a lineup of one-of-a-kind automotive creations and get up close and personal with legendary performance builder John Hennessey, Barrett-Jackson head Craig Jackson and many other industry leaders. Throughout the week, the “Pioneering Performance” Live Stage will host talks with industry personalities, live entertainment, prizes and giveaways. as well as special vehicle reveals such as the original ’68 “Bullitt” Mustang that was unveiled at last year’s Show.

Ford Out Front

Silver Lot, in front of Central Hall

Ford Out Front provides Show attendees with the option to ride along with professional drivers on a closed course, or to simply sit back and watch the pros put their Ford Performance vehicles through their paces. Ford Out Front is also where attendees will find a number of Ford-based projects and Show vehicles from some of the world’s best-known Blue Oval builders and customizers.

Art Walk

Central Hall Pre-Function Area

Some of the automotive industry’s premier artists will be displaying their newest creations in the SEMA Show Art Walk, including this year’s SEMA Show design artist, “old-school” Alex Carmona. Expressed in a variety of media, the automotive art features an extensive collection of pieces to complement both the home and office. You’ll find it in the Central Hall Pre-Function Area and can even meet the artists during the popular Art Walk Happy Hour, Tuesday through Thursday, 4:00 p.m.–6:00 p.m.

Monorail
Even with parking space at a premium due to construction, getting to and from the Convention Center can be as quick and easy as taking the Las Vegas Monorail, which runs directly from the center to some of the Strip’s leading hotels. It’s also a great way to meet some of your fellow Showgoers.
New Products Showcase
The annual New Products Breakfast, held at the Westgate, honors the innovators of the automotive aftermarket industry by spotlighting their newest product offerings, with prizes awarded to the most inventive and imaginative new products seen at the Show.

The QUAD—Powered by SEMA Education

Upper North Hall Concourse, Outside of Room N251

Your portal to SEMA Show Education provides Showgoers with a space to learn about aftermarket careers, professional development and student programs. Attendees can search for jobs and upload a résumé, and prospective employers can search for qualified applicants. As a special incentive for Showgoers, SEMA Education will capture and print your 2019 Show experience. Take a photo, tag #SEMAEDUCATION on Instagram, then visit The QUAD to pick up your picture.

SEMA Gear

Various Locations

Nine SEMA Gear stores—in the Bronze Lot, East Lobby, SEMA Central, Westgate, Grand Lobby, Grand Plaza, Central Hall, Skybridge and Lower South Hall Lobby—are located throughout the Show for your shopping convenience. Don’t forget to stop by and pick up gifts and SEMA Show memorabilia for friends and business associates back home. At each store, you’ll find T-shirts, hats, bags and more. A portion of the proceeds from every sale is donated to SEMA Cares charities.

Toyo Treadpass

Treadpass

Toyo Tires hosts two unique spaces at the 2019 SEMA Show. First, the Toyo Tires Treadpass connects the Central and South Halls of the Las Vegas Convention Center. The Treadpass is an expansive destination sporting dozens of custom cars and trucks along with the full line of Toyo Tires products. Visitors can also rest their feet and re-charge their devices in the lounge area.

New Products Breakfast

Westgate Las Vegas Casino & Hotel, Paradise Event Center

The SEMA Show’s annual New Products Awards competition, which takes place Tuesday, November 5, from 7:30 a.m.–9:00 a.m., recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the Show. Products are judged in 16 award categories, with each category having one winner and two runners-up. For more information about entering the New Products Showcase, visit www.SEMAShow.com.

Tue, 10/01/2019 - 13:38

SEMA News—October 2019

HERITAGE

By Drew Hardin

Grandfather of the C8 Corvette

Photo Courtesy Eric Rickman, Petersen Publishing Company Archive

Heritage

Those who tuned in to the live-stream introduction of Chevrolet’s mid-engine C8 Corvette in July saw vintage footage of a single-seat roadster driving around GM’s Milford Proving Grounds and fishtailing up the dirt switchbacks of Pikes Peak. Chevy’s ’20 Corvette has roots back to that little car, the first Chevrolet Engineering Research Vehicle, or CERV I.

Many are familiar with Zora Arkus-Duntov, the passionate Belgian engineer who was almost single-handedly responsible for persuading Chevrolet to up the Corvette’s performance game in the mid-’50s. When it debuted in 1953, the Corvette was more boulevard cruiser than sports car, its swoopy fiberglass body powered by a pedestrian six-cylinder engine. Thanks to Duntov’s efforts, a small-block V8 went into the Corvette for 1955, and the car’s fortunes turned. On Duntov’s watch, the Corvette set records on the sand at Daytona Beach, won races against fierce European and domestic competition, and proved popular at the showroom as well.

Duntov’s goal of creating a world-class sports car was coming true. But he realized even then that a whole new level of performance could be achieved with a radical reimagining of the car’s layout. Packaging the engine behind the driver (a trend that was beginning to take hold in Formula 1 and would soon make its way to Indianapolis) would center the car’s mass, a tremendous advantage for handling and the driver’s visibility. In 1959, he began work on what would become CERV I to test that and other high-performance concepts.

Duntov shook the car down at Milford and on the Peak and then debuted it publicly at Riverside Raceway in November 1960. Hot Rod was on hand to document the event, while racers Dan Gurney and Stirling Moss shared driving duties with Duntov.

Hot Rod Technical Editor Ray Brock (seen in the photo at the rear of the car talking to Duntov in the sunglasses) described the CERV I as “Designed to test new engineering ideas… [with] fully independent suspension, transaxle, tube frame and 350-lb. aluminum V8 with one horsepower per pound.” Brock noted that “the car was run in excess of 170 mph” at Milford, while the run up Pikes Peak “produced times comparable to those turned in by the fastest championship cars.” At Riverside, both Gurney and Moss ran laps of around 2 minutes 4 seconds, not far off Moss’s lap record of 1 minute 55 seconds, which he set in a Lotus Grand Prix car.

Ultimately CERV I would be tested for several years using a variety of engines and would lead to two more test mules carrying the CERV designation, in 1963 and 1990, as well as a number of mid-engine prototype and concept cars. Rumors of those concepts becoming a mid-engine production Corvette would ebb and flow over the years, but it took six decades before Duntov’s mid-engine dream would finally become reality.

Tue, 10/01/2019 - 13:34

SEMA News—October 2019

SEMA Show 2019: Trend Spotting

Chris Kersting

Chris Kersting

With just four weeks to go, we can report that the 2019 SEMA Show is going to be an outstanding opportunity for industry buyers and sellers to do business. As in past years, exhibitor participation is stretching the limits of the facility. The Las Vegas Convention Center floorplan is packed with a remarkable array of companies representing every industry segment—and emerging new trends within those segments.

Show registration data indicates that new-product offerings will be arrayed on a record number of one-off feature vehicles, tangible evidence of the innovation and imagination our industry fosters. Exhibitors are working to finalize their booth displays and planning product demonstrations, special pricing offers and backing their efforts with expert personnel. And again this year, hundreds of first-time exhibitors are poised to bring new ideas and offerings to the Show.

Industry activity is consistent with past Shows, and yet the industry and the SEMA Show are rapidly evolving. One barometer of change is the range of new products exhibitors bring to the Show, which often reveal new trends the industry is capturing.

For example, the overlanding trend continues to build as outdoor adventure-seekers rig up purpose-built, rugged vehicles for expeditions and camping. This growing subset of the off-road market has caught the attention of SEMA manufacturers, spawning a range of products that put self-contained adventure travel in reach for more customers.

While tricked-out trucks have surged in recent years, 2019 Show registration data indicates that this year’s feature vehicle crop includes a significant wave of sport compacts, Euro tuners and exotics.

Another trend can be seen in the products that relate to advanced driver-assistance systems, otherwise known as ADAS. In this fast-growing segment, companies are producing products that allow shops to offer safety as a new form of performance—and customers to update their cars with state-of-the-art systems.

In the emerging-segment category, we are beginning to see companies converting a wide range of cool cars and trucks to electric propulsion, including race cars and classics. At the same time, traditional OEMs are exciting the industry with new e-models aimed at enthusiasts. While still early in the market cycle, those at the leading edge of this segment are seeing rapid growth. This year’s SEMA Show will showcase the trend along with some of the companies leading the segment, and we’ll see parts and equipment that make it possible for a wide variety of vehicles to enjoy new life as electric cars.

The Show will also illustrate how the industry is evolving in the competition to reach customers and convince them to buy. In this issue, you’ll find a special supplement that lists the SEMA manufacturers that have achieved Platinum status with the SEMA Data Co-op, the industry’s largest repository of digitized product information. These are the manufacturers that offer the most accurate, up-to-date product data to retailers, complete with enhanced images, videos and fitment information that power product listings that get customers to commit. Retailers can use this supplement to efficiently identify manufacturers offering top product data and target them as part of their Show plan.

We’ll be keeping an eye on those trends and others as they develop. And we’ll be working to assure that this year’s SEMA Show offers the core value that both exhibitors and attendees have come to expect.

Speaking of planning, if you haven’t yet finalized your own plan for the 2019 SEMA Show, there is still time for domestic attendees to register for the Show and have their badges mailed. That deadline is October 11.

At www.SEMAShow.com, you’ll find all the information you need to get prepared so you can hit the ground running and have your most productive SEMA Show ever!

Tue, 10/01/2019 - 12:29

SEMA News—October 2019

BUSINESS

ADAS at the SEMA Show

See the Latest Tech on Full Display in Las Vegas

By Mike Imlay

ADAS
A perennial SEMA Show exhibitor, Brandmotion is one of many aftermarket ADAS technology suppliers slated to display their innovations at the 2019 Show. The trade event is a premier venue for spotting new products and trends in the rapidly growing ADAS category.

Staying atop the unprecedented explosion of new technologies transforming the automotive world is a crucial yet constant challenge for today’s aftermarket businesses. This is especially true of advanced driver-assistance systems (ADAS), which are already having a major impact on the ways that vehicles are repaired, customized and serviced. In fact, experts maintain that there will be virtually no specialty-equipment segment left untouched by these safety-performance technologies within a few short years. Traditionally, the SEMA Show is the premier venue for aftermarket trend-spotting, so it should be no surprise that the many opportunities and challenges of the ADAS category will be on full display at this year’s trade event, November 5–8, in Las Vegas.

Three years ago, the Show saw the announcement of a SEMA-led “Advanced Vehicle Technology Opportunities” report conducted with Ducker Worldwide and the Center for Automotive Research. The groundbreaking report was designed to alert the aftermarket to the tremendous potential of ADAS products. At the study’s unveiling, the value of the ADAS aftermarket was estimated at just under $1 billion, with a projected 9%–10% compound annual growth rate through 2021.

Since that report, SEMA researchers have continued to track sales channels and consumer buying habits for ADAS products. According to the “2019 SEMA Market Report,” 67% of aftermarket manufacturers supplying such technologies confirmed sales growth in 2018. While new-vehicle dealerships accounted for a 27% share of sales dollars, physical and online aftermarket sales channels accounted for a combined 67% share. The report shows consumers purchasing safety-performance products in near-equal dollar shares across virtually every vehicle segment, from small cars to CUVs, SUVs and pickups. SEMA research further indicates that passive parking-assistance products make up the bulk of present aftermarket offerings, but other yet-untapped areas can be expected to grow as well, driven by several key factors:

  • The lower cost of aftermarket ADAS alternatives to OEM products, which are often bundled into higher-trim and option packages.
  • The potential for aftermarket brands to “fill the gap” with ADAS products that lack sufficient annual take-rates for OEMs to offer.
  • The aftermarket’s ability to retrofit older vehicles and lower new-model trim levels.
  • The improvement and simplification in aftermarket systems, such as passive parking assistance, that allow for easier self-installations.
  • The increasing consumer interest in the “safety and awareness” that ADAS delivers.
ADAS
SEMA research projects immediate aftermarket opportunity in retrofitting newer ADAS technologies into vehicles that lack them. This chart represents the estimated compound annual growth rate of aftermarket ADAS-product upfitments in millions over the current five-year term.

“ADAS is a vehicle technology that will eventually affect all of us in the SEMA community,” confirmed John Waraniak, SEMA vice president of vehicle technology. “Consumer demand for these safety-performance systems, products and technologies is growing rapidly. Automakers are integrating passive and active ADAS technologies into new cars, and these systems are bringing significant real-world benefits by reducing automotive injuries and accidents. Today, more than 60 million vehicles in the United States are already equipped with ADAS technologies, including blind-spot detection, lane-departure warning, adaptive cruise control and forward collision-avoidance systems, according to a recent report from Frost
& Sullivan.

“In the next five to 10 years, nearly 80% of all vehicles in operation in the United States will have some level of ADAS technology onboard. ADAS technologies are the gateway to automated driving systems being developed by automakers and creating new kinds of vehicles and business models and product development for both OEMs and aftermarket companies. Our Vehicle Technology Forums at the SEMA Show—along with additional SEMA-sponsored seminars and vehicle reviews throughout the year—are helping our members customize with confidence as they modify vehicles equipped with the latest factory-installed ADAS technologies as well as updating and retrofitting existing cars not originally equipped with ADAS.”

ADAS
According to SEMA research, while independent repair and specialty businesses currently take the lion’s share of ADAS sales and servicing, parts chains will gain significant footing by 2022.

In addition to the 2019 SEMA Show technology forums, Show attendees can deepen their understanding of the ADAS category by visiting the increasing number of suppliers bringing their innovations to the Show floor.

Supply and Demand

Although more and more manufacturers jump into the category each year, ADAS is still very much a growth channel, said Ittai Racine, co-founder of Castel Technologies, a Miramar, Florida-based manufacturer planning to exhibit at this year’s Show.

“I do not know if competition is on the rise or not, [but] the market is so huge and the supply is so varied that I do not think that there is really a question of strong competition. The products available offer different solutions at different price levels and for different applications. In applications such as [car audio], one has many products to choose from, and the same with ADAS. Cameras, radar, night vision, with or without screens… There is room for everybody.”

ADAS
Gentex Corp. hopes to educate 2019 SEMA Show attendees about its next-generation Full Display Mirror (FDM), among other products. FDM is an intelligent rear-vision system utilizing a custom camera and mirror-integrated video display for optimized, panoramic rearward views.

For its part, Castel Technologies offers an Enicar Universal Kit to combine infotainment, camera and navigation, security and connected-car technologies into a single head unit so that all of those features can be controlled and viewed from one location.

“We decided on the development of our product not in order to differentiate it and our company from others but because we wanted the best solution for the driver,” Racine said. “In this case, it was clear to us that it is best to use one platform, one piece of hardware, and a kit with one touch screen for safety of the driving experience, for efficiency and for cost effectiveness.”

Racine currently sees “limitless and endless opportunities for innovation” for ADAS suppliers, although he conceded that retailers have yet to fully grasp the opportunities.

“Their behavior is a normal one, described in statistics as ‘normal distribution,’” he said. “Some are more skeptical and require more education; some are less skeptical and easier to convince and sell; but the majority need education, incentives and hard work to acquire their support.”

Right now, cameras represent the most ubiquitous ADAS product lines hitting retailer shelves. Known as a passive technology because they alert a driver to impending dangers rather than engage vehicle systems to automatically take action, cameras range from single backup units to multi-camera 360-degree view systems. The latter can help protect drivers from ill-advised lane changes as well as unseen rear and cross-traffic hazards. The question is where to safely display all that visual information, and differing manufacturers offer a host of solutions.

Based in Michigan, returning SEMA Show exhibitor Gentex Corp. recently launched its next-generation Full Display Mirror (FDM), an intelligent rear-vision system utilizing a custom camera and mirror-integrated video display for an optimized, panoramic rearward view. A simple flip of a lever alternates between the actual mirror view and a clear, bright, LCD display appearing through the mirror’s reflective surface. The FDM is also central to the company’s camera monitoring system (CMS), which uses three discretely mounted cameras to provide comprehensive views of a vehicle’s sides and rear. A roof-mounted camera adds to the composite views that stream to the FDM, and the entire ensemble can create a platform for additional rearward-facing ADAS functionality.

“When it comes to automotive rear and side vision, our goal is to help the auto industry transition from analog to digital technology, “ said Steve Downing, Gentex president and CEO. “We have solutions ready for immediate OEM adoption, the aftermarket, and future solutions in development with customers. Moving forward, digital vision solutions will play a critical role in driver information delivery as the industry moves through the stages of autonomous driving.”

ADAS
Hunter Engineering is one of several SEMA Show tool and equipment suppliers bringing new ADAS calibration solutions to market. It offers a camera kit to integrate Hawkeye Elite aligners with the Autel MaxiSys ADAS Aftermarket Calibration Kit, streamlining calibration times by 50% or more.

Meeting the Challenges

Although ADAS promises many new opportunities for the aftermarket, they won’t come without growing pains. Perhaps no one knows that better than representatives of the collision-repair industry, which has been a sort of canary in the coal mine for impending ADAS challenges.

OEMs now embed factory ADAS cameras as well as radar and lidar sensors throughout their vehicles, sometimes in the most unexpected places such as windshields and taillights. Replacing and straightening parts can throw the sensors off, sometimes without triggering a trouble code. Moreover, changes in vehicle weight, ride heights, suspension systems, wheels and tires or even bumper materials can also hinder the safety of ADAS equipment.

The lessons collision repairers are learning, along with the tools and equipment they’re developing to cope with these potential liabilities, will likely prove a boon for parts manufacturers and retail installers as well.

“The reality is that ADAS is an industry-invented category,” said Ben Johnson, director of product management for Mitchell1, a provider of information solutions and scanning/recalibration tools for automotive professionals. “It includes all those things that help keep vehicles safe on the nation’s highways. Blind-spot monitoring, pedestrian detection, adaptive cruise control and emergency braking are just a few features that fit into that category.

“Those features and the ADAS category have been evolving for more than 10 years. In fact, by 2008, considered to be the older end of the ‘aftermarket sweet spot,’ ADAS-related features were found on some mainstream as well as luxury models from 18 manufacturers. Those systems are already being attributed with having saved tens of thousands of lives through accident avoidance, and consumers generally really like them.”

The good news is that, despite all this diversity, a scan tool that supports ADAS and some time are all you need to calibrate many vehicles on the road today, Johnson said. To address that need, Mitchell1 will showcase its ProDemand repair-information software designed to make diagnosing, calibrating and repairing ADAS-equipped vehicles quick and easy.

“Our ADAS quick-reference feature has been so well received that we’ve ramped up our development cycles to get information into our ProDemand product more rapidly,” Johnson said. “At Mitchell1, we pride ourselves on being first to market with quick service information such as lube capacities, tire fitment and other items that are done while vehicles are still in warranty. Because the ADAS calibrations may need to be done as a result of maintenance items such as alignments, we’ve now added ADAS to our quick service development categories, so ADAS-related information will be in ProDemand within a few months of a vehicle being introduced to market.”

ADAS
Among the advanced collision-repair tools for ADAS at the SEMA Show will be Mitchell1’s ProDemand repair information software, an application designed to make diagnosing, calibrating and repairing ADAS-equipped vehicles quicker and easier.

Another improvement Mitchell1 will be touting at the SEMA Show is ProDemand’s access to wiring diagrams.

“While that doesn’t seem immediately to be an ADAS feature, and it’s certainly not limited to ADAS, when a technician is diagnosing these newer technologies, many times it will be his or her first time dealing with these complex systems,” Johnson explained. “We wanted to make it easier to navigate the many wiring diagrams available to help with troubleshooting.”

Mitchell1 will not be alone at the Show. Other diagnostics suppliers such as AirPro Diagnostics, asTech and Hunter Engineering also stand ready to highlight and explain the latest strides they are making with ADAS-capable products. Kaleb Silver, Hunter Engineering’s director of product management for systems technology, said that the Show is the ideal venue for tool and equipment companies to not only exhibit their state-of-the-art technologies but also participate in industry education initiatives.

“The SEMA Show is the place to see and experience the latest technology in the industry,” he said. “Training classes provide great content on current topics, and SEMA members demonstrate solutions to address vehicle maintenance, repair and customization needs. Hunter Engineering will be participating in both training classes and in booth demonstrations for wheel service, alignment and ADAS-related topics.”

ADAS
Rearview and sideview cameras are popular items, along with systems that can integrate them and other safety-performance technologies into a single package. Enicar is bringing its universal kit for infotainment and connected-car technologies to this year’s Show.

According to SEMA market research, the mobile-electronics category as a whole has slowed somewhat in recent years, partly as a result of the stepped-up sound packages now offered by OEMs. That has led a number of audio companies to expand their product-development efforts into the ADAS category—a natural fit that they believe will bring renewed growth to their market. For now, those companies are vying for an edge with passive ADAS technologies such as head-up displays and other devices that give audible, visual or tactile warnings to help drivers avoid accidents. However, Scosche Industries Manager of Automotive Product Development Shane Condon recently told SEMA News that he expects that to rapidly change as more and more suppliers crack the early barriers to more advanced technologies. (See “Advanced Driver Assistance Systems,” SEMA News, April 2019, p. 26.)

“While there are many segments of the driver-assist categories that appear to be impacted, there is still plenty of room for innovation to create new and improved solutions,” Condon said. “For example, backup cameras come to mind, especially with the average vehicle on the road in the United States being 11 years old. Connected devices or driver-assist devices augmented by now-common tech in smartphones are a definite target area, especially with the anticipated emergence of 5G. As technology and electronics continue to mature and evolve, we expect to see more opportunities around OEM integration and add-ons of both passive and active ADAS systems.”

Staying Current

In the end, regardless of a Show attendee’s place in the industry, ADAS technologies represent a segment you want to get up to speed on, Waraniak advised.

“Nearly 70% of automotive service is performed outside the OEM dealer network, so independent repair shops as well as SEMA-shop organizations must be just as diligent and vigilant about staying on top of this rapidly changing safety performance technology,” he said. “In addition to everything attendees can see and learn on this topic at the SEMA Show, our association has created the “ADAS Resource Guide” on the SEMA Garage website to help members stay on top of ADAS by providing the latest information on ADAS technologies and business opportunities as well as the SEMA Advanced Vehicle Technology Opportunity Study [found at www.semagarage.com/services/vehicleadas].”

ADAS Suppliers at the 2019 SEMA Show

The following are 2019 SEMA Show exhibitors that have specifically announced they offer ADAS-related products. Listings were accurate as of press time (August 21, 2019), so be sure to consult the full list of exhibitors at www.SEMAShow.com for the most up-to-date information.

AAMP Global
Booths #V21, #V22
www.echomaster.com

  • Echo Master products; rearview cameras, blind-spot sensors, front cameras, 360-degree cameras and more.

Accele Electronics
Booth #11817
www.accele.com

  • Rear cameras and rearview mirror displays.

AirPro Diagnostics
Booth #15116
www.airprodiagnostics.com

  • Subaru diagnostic scan tool for calibrating ADAS repairs.

asTech
Booth #15525
www.collisiondiagnosticservices.com

  • ADAS-capable post-repair calibration equipment, including a remote diagnostic tool.

BlackVue
Booth #11961
www.blackvue.com

  • Mobile Eye recording dash cameras.

Boyo
Booth #11729
(See also Vision Tech America)

Brandmotion
Booth #11733
www.brandmotion.com
Radar blind-spot detection, 360-degree camera and OEM rear-vision systems.

Car Mate USA/RAZO
Booths #V252, #20627
www.carmate-usa.com

  • Dash cameras and parking sensors.

Cyber Concept Technology Co. Ltd./Cybcar America Drive Assist
Technology
Booth #11627
www.cybcar.us

  • Blind-spot detection systems.

Dynavin GmbH
Booth #12010
www.dynavin.com

  • Reverse cameras.

Gentex Corp.
Booth #12071
www.gentex.com

  • Auto-dimming mirrors, displays, camera systems, lighting, blind-side alerts and other driver-assist technologies.

JpanVista/JPP
Booth #11810
www.jpanvista.com

  • Backup cameras and rearview mirror displays.

LinksWell Automotive/Integration Electronic (Sintegrate)
Booth #11681
www.linkswellinc.com

  • Multi-camera interfaces.

Mitchell1, aka Mitchell Repair Information Co. LLC
Booth #16607
www.mitchell1.com

  • ProDemand OEM repair information software with ADAS capabilities.

MITO Corp.
Booth #11661
www.mito-auto.com

  • OE-grade automotive electronics, including Gentex auto-dimming rearview mirrors available with a rear camera and HomeLink displays.

Rostra Accessories
Booth #11617
www.rostra.com

  • Customized and universal electronic aftermarket cruise-control systems and automotive parking assists.

Rockford Fosgate
Booth #11839
www.rockfordcorp.com

  • Backup cameras, license-plate cameras, tailgate cameras, wireless backup cameras, blind-spot monitors and park assist systems.

Scosche Industries
Booth #11717
www.scosche.com

  • Smart dash and backup cameras, rearview-mirror and head-up displays.

Toppking Electronics Ltd.
Booth #11711
www.blindspotsolution.com

  • Blind-spot detection systems, parking sensors and car security integration.

Ultronix Products Ltd.
Booth #11828
www.ultronix.cn/en/index.asp

  • Parking sensor systems and cameras.

Ventra Technology
Booth #33297
www.ventrainc.com

  • HD vehicle video recorders and backup cameras.

Vision Tech America Inc.
Booth #11729
www.visiontechamerica.com

  • Rearview camera systems, backup cameras and monitors, mirror monitors and head-up displays.

VOXX Electronics Corp.
Booth #12017
www.voxxelectronics.com

  • Blind-spot detection, wireless cameras, smart rearview mirrors and backup cameras.

Whistler Group
Booth #11917
www.whistlergroup.com

  • Radar dash cameras with built-in GPS and Wi-Fi.
Tue, 10/01/2019 - 12:29

SEMA News—October 2019

BUSINESS

ADAS at the SEMA Show

See the Latest Tech on Full Display in Las Vegas

By Mike Imlay

ADAS
A perennial SEMA Show exhibitor, Brandmotion is one of many aftermarket ADAS technology suppliers slated to display their innovations at the 2019 Show. The trade event is a premier venue for spotting new products and trends in the rapidly growing ADAS category.

Staying atop the unprecedented explosion of new technologies transforming the automotive world is a crucial yet constant challenge for today’s aftermarket businesses. This is especially true of advanced driver-assistance systems (ADAS), which are already having a major impact on the ways that vehicles are repaired, customized and serviced. In fact, experts maintain that there will be virtually no specialty-equipment segment left untouched by these safety-performance technologies within a few short years. Traditionally, the SEMA Show is the premier venue for aftermarket trend-spotting, so it should be no surprise that the many opportunities and challenges of the ADAS category will be on full display at this year’s trade event, November 5–8, in Las Vegas.

Three years ago, the Show saw the announcement of a SEMA-led “Advanced Vehicle Technology Opportunities” report conducted with Ducker Worldwide and the Center for Automotive Research. The groundbreaking report was designed to alert the aftermarket to the tremendous potential of ADAS products. At the study’s unveiling, the value of the ADAS aftermarket was estimated at just under $1 billion, with a projected 9%–10% compound annual growth rate through 2021.

Since that report, SEMA researchers have continued to track sales channels and consumer buying habits for ADAS products. According to the “2019 SEMA Market Report,” 67% of aftermarket manufacturers supplying such technologies confirmed sales growth in 2018. While new-vehicle dealerships accounted for a 27% share of sales dollars, physical and online aftermarket sales channels accounted for a combined 67% share. The report shows consumers purchasing safety-performance products in near-equal dollar shares across virtually every vehicle segment, from small cars to CUVs, SUVs and pickups. SEMA research further indicates that passive parking-assistance products make up the bulk of present aftermarket offerings, but other yet-untapped areas can be expected to grow as well, driven by several key factors:

  • The lower cost of aftermarket ADAS alternatives to OEM products, which are often bundled into higher-trim and option packages.
  • The potential for aftermarket brands to “fill the gap” with ADAS products that lack sufficient annual take-rates for OEMs to offer.
  • The aftermarket’s ability to retrofit older vehicles and lower new-model trim levels.
  • The improvement and simplification in aftermarket systems, such as passive parking assistance, that allow for easier self-installations.
  • The increasing consumer interest in the “safety and awareness” that ADAS delivers.
ADAS
SEMA research projects immediate aftermarket opportunity in retrofitting newer ADAS technologies into vehicles that lack them. This chart represents the estimated compound annual growth rate of aftermarket ADAS-product upfitments in millions over the current five-year term.

“ADAS is a vehicle technology that will eventually affect all of us in the SEMA community,” confirmed John Waraniak, SEMA vice president of vehicle technology. “Consumer demand for these safety-performance systems, products and technologies is growing rapidly. Automakers are integrating passive and active ADAS technologies into new cars, and these systems are bringing significant real-world benefits by reducing automotive injuries and accidents. Today, more than 60 million vehicles in the United States are already equipped with ADAS technologies, including blind-spot detection, lane-departure warning, adaptive cruise control and forward collision-avoidance systems, according to a recent report from Frost
& Sullivan.

“In the next five to 10 years, nearly 80% of all vehicles in operation in the United States will have some level of ADAS technology onboard. ADAS technologies are the gateway to automated driving systems being developed by automakers and creating new kinds of vehicles and business models and product development for both OEMs and aftermarket companies. Our Vehicle Technology Forums at the SEMA Show—along with additional SEMA-sponsored seminars and vehicle reviews throughout the year—are helping our members customize with confidence as they modify vehicles equipped with the latest factory-installed ADAS technologies as well as updating and retrofitting existing cars not originally equipped with ADAS.”

ADAS
According to SEMA research, while independent repair and specialty businesses currently take the lion’s share of ADAS sales and servicing, parts chains will gain significant footing by 2022.

In addition to the 2019 SEMA Show technology forums, Show attendees can deepen their understanding of the ADAS category by visiting the increasing number of suppliers bringing their innovations to the Show floor.

Supply and Demand

Although more and more manufacturers jump into the category each year, ADAS is still very much a growth channel, said Ittai Racine, co-founder of Castel Technologies, a Miramar, Florida-based manufacturer planning to exhibit at this year’s Show.

“I do not know if competition is on the rise or not, [but] the market is so huge and the supply is so varied that I do not think that there is really a question of strong competition. The products available offer different solutions at different price levels and for different applications. In applications such as [car audio], one has many products to choose from, and the same with ADAS. Cameras, radar, night vision, with or without screens… There is room for everybody.”

ADAS
Gentex Corp. hopes to educate 2019 SEMA Show attendees about its next-generation Full Display Mirror (FDM), among other products. FDM is an intelligent rear-vision system utilizing a custom camera and mirror-integrated video display for optimized, panoramic rearward views.

For its part, Castel Technologies offers an Enicar Universal Kit to combine infotainment, camera and navigation, security and connected-car technologies into a single head unit so that all of those features can be controlled and viewed from one location.

“We decided on the development of our product not in order to differentiate it and our company from others but because we wanted the best solution for the driver,” Racine said. “In this case, it was clear to us that it is best to use one platform, one piece of hardware, and a kit with one touch screen for safety of the driving experience, for efficiency and for cost effectiveness.”

Racine currently sees “limitless and endless opportunities for innovation” for ADAS suppliers, although he conceded that retailers have yet to fully grasp the opportunities.

“Their behavior is a normal one, described in statistics as ‘normal distribution,’” he said. “Some are more skeptical and require more education; some are less skeptical and easier to convince and sell; but the majority need education, incentives and hard work to acquire their support.”

Right now, cameras represent the most ubiquitous ADAS product lines hitting retailer shelves. Known as a passive technology because they alert a driver to impending dangers rather than engage vehicle systems to automatically take action, cameras range from single backup units to multi-camera 360-degree view systems. The latter can help protect drivers from ill-advised lane changes as well as unseen rear and cross-traffic hazards. The question is where to safely display all that visual information, and differing manufacturers offer a host of solutions.

Based in Michigan, returning SEMA Show exhibitor Gentex Corp. recently launched its next-generation Full Display Mirror (FDM), an intelligent rear-vision system utilizing a custom camera and mirror-integrated video display for an optimized, panoramic rearward view. A simple flip of a lever alternates between the actual mirror view and a clear, bright, LCD display appearing through the mirror’s reflective surface. The FDM is also central to the company’s camera monitoring system (CMS), which uses three discretely mounted cameras to provide comprehensive views of a vehicle’s sides and rear. A roof-mounted camera adds to the composite views that stream to the FDM, and the entire ensemble can create a platform for additional rearward-facing ADAS functionality.

“When it comes to automotive rear and side vision, our goal is to help the auto industry transition from analog to digital technology, “ said Steve Downing, Gentex president and CEO. “We have solutions ready for immediate OEM adoption, the aftermarket, and future solutions in development with customers. Moving forward, digital vision solutions will play a critical role in driver information delivery as the industry moves through the stages of autonomous driving.”

ADAS
Hunter Engineering is one of several SEMA Show tool and equipment suppliers bringing new ADAS calibration solutions to market. It offers a camera kit to integrate Hawkeye Elite aligners with the Autel MaxiSys ADAS Aftermarket Calibration Kit, streamlining calibration times by 50% or more.

Meeting the Challenges

Although ADAS promises many new opportunities for the aftermarket, they won’t come without growing pains. Perhaps no one knows that better than representatives of the collision-repair industry, which has been a sort of canary in the coal mine for impending ADAS challenges.

OEMs now embed factory ADAS cameras as well as radar and lidar sensors throughout their vehicles, sometimes in the most unexpected places such as windshields and taillights. Replacing and straightening parts can throw the sensors off, sometimes without triggering a trouble code. Moreover, changes in vehicle weight, ride heights, suspension systems, wheels and tires or even bumper materials can also hinder the safety of ADAS equipment.

The lessons collision repairers are learning, along with the tools and equipment they’re developing to cope with these potential liabilities, will likely prove a boon for parts manufacturers and retail installers as well.

“The reality is that ADAS is an industry-invented category,” said Ben Johnson, director of product management for Mitchell1, a provider of information solutions and scanning/recalibration tools for automotive professionals. “It includes all those things that help keep vehicles safe on the nation’s highways. Blind-spot monitoring, pedestrian detection, adaptive cruise control and emergency braking are just a few features that fit into that category.

“Those features and the ADAS category have been evolving for more than 10 years. In fact, by 2008, considered to be the older end of the ‘aftermarket sweet spot,’ ADAS-related features were found on some mainstream as well as luxury models from 18 manufacturers. Those systems are already being attributed with having saved tens of thousands of lives through accident avoidance, and consumers generally really like them.”

The good news is that, despite all this diversity, a scan tool that supports ADAS and some time are all you need to calibrate many vehicles on the road today, Johnson said. To address that need, Mitchell1 will showcase its ProDemand repair-information software designed to make diagnosing, calibrating and repairing ADAS-equipped vehicles quick and easy.

“Our ADAS quick-reference feature has been so well received that we’ve ramped up our development cycles to get information into our ProDemand product more rapidly,” Johnson said. “At Mitchell1, we pride ourselves on being first to market with quick service information such as lube capacities, tire fitment and other items that are done while vehicles are still in warranty. Because the ADAS calibrations may need to be done as a result of maintenance items such as alignments, we’ve now added ADAS to our quick service development categories, so ADAS-related information will be in ProDemand within a few months of a vehicle being introduced to market.”

ADAS
Among the advanced collision-repair tools for ADAS at the SEMA Show will be Mitchell1’s ProDemand repair information software, an application designed to make diagnosing, calibrating and repairing ADAS-equipped vehicles quicker and easier.

Another improvement Mitchell1 will be touting at the SEMA Show is ProDemand’s access to wiring diagrams.

“While that doesn’t seem immediately to be an ADAS feature, and it’s certainly not limited to ADAS, when a technician is diagnosing these newer technologies, many times it will be his or her first time dealing with these complex systems,” Johnson explained. “We wanted to make it easier to navigate the many wiring diagrams available to help with troubleshooting.”

Mitchell1 will not be alone at the Show. Other diagnostics suppliers such as AirPro Diagnostics, asTech and Hunter Engineering also stand ready to highlight and explain the latest strides they are making with ADAS-capable products. Kaleb Silver, Hunter Engineering’s director of product management for systems technology, said that the Show is the ideal venue for tool and equipment companies to not only exhibit their state-of-the-art technologies but also participate in industry education initiatives.

“The SEMA Show is the place to see and experience the latest technology in the industry,” he said. “Training classes provide great content on current topics, and SEMA members demonstrate solutions to address vehicle maintenance, repair and customization needs. Hunter Engineering will be participating in both training classes and in booth demonstrations for wheel service, alignment and ADAS-related topics.”

ADAS
Rearview and sideview cameras are popular items, along with systems that can integrate them and other safety-performance technologies into a single package. Enicar is bringing its universal kit for infotainment and connected-car technologies to this year’s Show.

According to SEMA market research, the mobile-electronics category as a whole has slowed somewhat in recent years, partly as a result of the stepped-up sound packages now offered by OEMs. That has led a number of audio companies to expand their product-development efforts into the ADAS category—a natural fit that they believe will bring renewed growth to their market. For now, those companies are vying for an edge with passive ADAS technologies such as head-up displays and other devices that give audible, visual or tactile warnings to help drivers avoid accidents. However, Scosche Industries Manager of Automotive Product Development Shane Condon recently told SEMA News that he expects that to rapidly change as more and more suppliers crack the early barriers to more advanced technologies. (See “Advanced Driver Assistance Systems,” SEMA News, April 2019, p. 26.)

“While there are many segments of the driver-assist categories that appear to be impacted, there is still plenty of room for innovation to create new and improved solutions,” Condon said. “For example, backup cameras come to mind, especially with the average vehicle on the road in the United States being 11 years old. Connected devices or driver-assist devices augmented by now-common tech in smartphones are a definite target area, especially with the anticipated emergence of 5G. As technology and electronics continue to mature and evolve, we expect to see more opportunities around OEM integration and add-ons of both passive and active ADAS systems.”

Staying Current

In the end, regardless of a Show attendee’s place in the industry, ADAS technologies represent a segment you want to get up to speed on, Waraniak advised.

“Nearly 70% of automotive service is performed outside the OEM dealer network, so independent repair shops as well as SEMA-shop organizations must be just as diligent and vigilant about staying on top of this rapidly changing safety performance technology,” he said. “In addition to everything attendees can see and learn on this topic at the SEMA Show, our association has created the “ADAS Resource Guide” on the SEMA Garage website to help members stay on top of ADAS by providing the latest information on ADAS technologies and business opportunities as well as the SEMA Advanced Vehicle Technology Opportunity Study [found at www.semagarage.com/services/vehicleadas].”

ADAS Suppliers at the 2019 SEMA Show

The following are 2019 SEMA Show exhibitors that have specifically announced they offer ADAS-related products. Listings were accurate as of press time (August 21, 2019), so be sure to consult the full list of exhibitors at www.SEMAShow.com for the most up-to-date information.

AAMP Global
Booths #V21, #V22
www.echomaster.com

  • Echo Master products; rearview cameras, blind-spot sensors, front cameras, 360-degree cameras and more.

Accele Electronics
Booth #11817
www.accele.com

  • Rear cameras and rearview mirror displays.

AirPro Diagnostics
Booth #15116
www.airprodiagnostics.com

  • Subaru diagnostic scan tool for calibrating ADAS repairs.

asTech
Booth #15525
www.collisiondiagnosticservices.com

  • ADAS-capable post-repair calibration equipment, including a remote diagnostic tool.

BlackVue
Booth #11961
www.blackvue.com

  • Mobile Eye recording dash cameras.

Boyo
Booth #11729
(See also Vision Tech America)

Brandmotion
Booth #11733
www.brandmotion.com
Radar blind-spot detection, 360-degree camera and OEM rear-vision systems.

Car Mate USA/RAZO
Booths #V252, #20627
www.carmate-usa.com

  • Dash cameras and parking sensors.

Cyber Concept Technology Co. Ltd./Cybcar America Drive Assist
Technology
Booth #11627
www.cybcar.us

  • Blind-spot detection systems.

Dynavin GmbH
Booth #12010
www.dynavin.com

  • Reverse cameras.

Gentex Corp.
Booth #12071
www.gentex.com

  • Auto-dimming mirrors, displays, camera systems, lighting, blind-side alerts and other driver-assist technologies.

JpanVista/JPP
Booth #11810
www.jpanvista.com

  • Backup cameras and rearview mirror displays.

LinksWell Automotive/Integration Electronic (Sintegrate)
Booth #11681
www.linkswellinc.com

  • Multi-camera interfaces.

Mitchell1, aka Mitchell Repair Information Co. LLC
Booth #16607
www.mitchell1.com

  • ProDemand OEM repair information software with ADAS capabilities.

MITO Corp.
Booth #11661
www.mito-auto.com

  • OE-grade automotive electronics, including Gentex auto-dimming rearview mirrors available with a rear camera and HomeLink displays.

Rostra Accessories
Booth #11617
www.rostra.com

  • Customized and universal electronic aftermarket cruise-control systems and automotive parking assists.

Rockford Fosgate
Booth #11839
www.rockfordcorp.com

  • Backup cameras, license-plate cameras, tailgate cameras, wireless backup cameras, blind-spot monitors and park assist systems.

Scosche Industries
Booth #11717
www.scosche.com

  • Smart dash and backup cameras, rearview-mirror and head-up displays.

Toppking Electronics Ltd.
Booth #11711
www.blindspotsolution.com

  • Blind-spot detection systems, parking sensors and car security integration.

Ultronix Products Ltd.
Booth #11828
www.ultronix.cn/en/index.asp

  • Parking sensor systems and cameras.

Ventra Technology
Booth #33297
www.ventrainc.com

  • HD vehicle video recorders and backup cameras.

Vision Tech America Inc.
Booth #11729
www.visiontechamerica.com

  • Rearview camera systems, backup cameras and monitors, mirror monitors and head-up displays.

VOXX Electronics Corp.
Booth #12017
www.voxxelectronics.com

  • Blind-spot detection, wireless cameras, smart rearview mirrors and backup cameras.

Whistler Group
Booth #11917
www.whistlergroup.com

  • Radar dash cameras with built-in GPS and Wi-Fi.