By SEMA News Editors

 

There's still time for SEMA Truck & Off-Road Alliance (TORA) members to register for TORA Connect: Member Updates and SEMA Show Panel Discussion, a virtual event taking place on Tuesday, October 6, at 11:30 a.m. PDT/2:30 p.m. EDT on Zoom.

Designed to equip truck and off-road industry professionals with helpful resources to grow their businesses, the meeting will cover the latest council updates, key initiatives and opportunities to get involved. Following the membership update, attendees will hear directly from TORA volunteer leaders during a panel discussion focused on TORA's SEMA Show events.

Why attend:

• Preview TORA's events and activations planned for members at the 2026 SEMA Show.
• Learn how truck and off-road businesses can increase their SEMA Show ROI through participation in TORA events.
• Gain valuable SEMA Show insights from veteran attendees in the truck and off-road space. 

With the SEMA Show less than two months away, now is the time to secure your spot and learn how TORA can help your business succeed in Las Vegas and beyond.

Register now.

By SEMA News Editors

 

Though packed with the latest vehicle upgrades and innovations, some of the best ideas come from outside the SEMA Show floor each November in Las Vegas. The SEMA Show education program features expert-led sessions covering the trends, strategies and technologies shaping the future of the industry. Explore the SEMA-backed education sessions schedule here and discover how to start building a personalized agenda.

 

How to Start a 2026 SEMA Show Schedule

Attendees who "do the SEMA Show right" have a full week of walking the Show floor, meeting with partners and suppliers and attending events and education seminars. To help manage a busy week of business, SEMA Show organizers have collected a variety of resources in one place.

From event tickets to hotel reservations, the Registration Resource Center is where attendees can update their SEMA Show registration, including adding education sessions to their schedule for the week.

Once logged in, attendees can add events and education sessions to an existing registration, even if they didn't sign up for any seminars or sessions during their initial SEMA Show registration.

To add a session, visit the Registration Resource Center.

 

How to Plan the 2026 SEMA Show Experience

Several planning resources are also available at semashow.com/plan to help attendees maximize their time on the Show floor, build a personalized game plan, discover Show features and plan their trip to Las Vegas.

Attendees can book hotels in the official SEMA Show hotel block, with access to Show rates and hotel loyalty rewards points.

In addition, attendees can browse the 2026 SEMA Show floorplan to find exhibitors, product categories, feature vehicles, activations and must-see destinations.

Some of the most memorable SEMA Show experiences require a separate ticket. Tickets for events such as SEMA Industry Honors and SEMA Fest are available through semashow.com/plan.

For attendees looking to let their networks know they’ll be at the SEMA Show, semashow.com/plan includes free digital tools, including social media assets, to share plans, connect with the industry and build excitement before arriving in Las Vegas.

Attendees can also find badge pickup information at semashow.com/plan. SEMA Show badges can be picked up at the West Hall or South Hall East of the Las Vegas Convention Center. A government-issued photo ID, such as a passport or driver’s license, is required. Copies, photos or digital versions of IDs will not be accepted. The name on the ID must match the name on the badge, and attendees may only pick up their own badge.

 

SEMA Education Session Spotlights

Inside Aftermarket Compliance: Navigating EPA, CARB and the Modern Aftermarket

Track: Legislative and Regulatory
Date/time: Thursday, November 5, 3:00–4:30 p.m. PT
Location: N255
Cost: Free
Speakers: David Goch, Webster, Chamberlain & Bean, and Dean Schlingmann, SEMA
Register for this session.

Follow an aftermarket product from initial design through testing, regulatory review, distribution and in-use enforcement with experts representing every stage of the process. Panelists from across the industry, SEMA, regulatory bodies and national distribution brands will explain how companies can use SEMA Certified–Emissions, federal reasonable-basis provisions and CARB Executive Orders to bring regulated products to market. Attendees will gain practical insight into choosing the right compliance pathway, avoiding common mistakes and maintaining compliance after a product reaches customers.

 

Pathways to Professional Development, Powered by Future Leaders Network (FLN)

Track: Emerging and Executive Leadership
Date/time: Wednesday, November 4, 11:00 a.m.–12:00 p.m. PT
Location: N257
Cost: Free
Register for this session.

This session will highlight pathways to professional development that empower employees, increase engagement and drive organizational success. Attendees will discover practical strategies for building stronger teams, elevating performance and creating a workplace culture where people––and businesses––thrive.

With a mix of education sessions, Show-floor exploration and industry events, attendees can use the SEMA Show's planning resources to build a schedule that fits their priorities. Start planning at semashow.com/plan.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

By SEMA News Editors

 

With thousands of attendees, buyers and media members from around the world looking for the latest automotive trends, technology and cutting-edge products, SEMA Show exhibitors are already sharing news and announcements ahead of the 2026 SEMA Show––November 3–6, Las Vegas.

The SEMA Show Exhibitor Press Release portal is a resource for attendees and media looking to get a jump-start on the news, products, partnerships and other announcements exhibitors are making before the Show.

Read the latest from 2026 SEMA Show exhibitors at semashow.com/press.

Here are a few of the latest exhibitor announcements:

• Yar Jang Industrial to Showcase Taiwan-Manufactured Performance Brake Systems at SEMA Show 2026
• Vapor Trapper Announces Major SEMA 2026 Plans, New Products, Featured Builds & Industry Partnerships
• Clean Armor to Debut at SEMA 2026, Featuring the Sand Car "Primal Scream" by Tatted Cat
• 5-Pc. Exhaust Gas Sensor Socket Set Simplifies O2, NOx and EGT Sensor Service
• Dynamat Earns "Trusted by RFK Racing" Designation

Check back regularly for additional news and updates from 2026 SEMA Show exhibitors.

 

Exhibitors: Want to Announce Company News?

Exhibitors can connect with journalists and create brand awareness by posting news releases in the SEMA Show Online Media Center. By posting news releases in the SEMA Show Online Media Center, exhibitors ensure that reporters looking for Show-related news don't miss out on their story. Posting to the Online Media Center can also generate coverage from SEMA's publications and social media outlets.

Want to announce your company news? Submit your press release at semashow.com/press-release.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

By SEMA News Editors

 

Only days remain to snag a 2026 SEMA Show badge for $75! Registration prices for the 2026 SEMA Show increase September 27, when the cost of a badge will jump to $100. If Las Vegas is on your calendar for November 3–6, register now to lock in the current price, save $25 and get ready for four days of cars, products, people and everything that makes the SEMA Show a must-attend event.

Registration is currently $75, but the price will increase to $100 on September 27. Register today to secure a badge and experience the automotive aftermarket's biggest week in person.

The SEMA Show will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show. Register here.

The SEMA Show will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show. 

 

2026 SEMA Show Features and Activations

New for 2026: Powersports/Side-by-Side (SxS)/Lifestyle Section

 

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, with access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

The Show floor will undergo an evolution to group trucks, off-road and powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:

• Motorcycles and dirt bikes
• Side-by-sides
• Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section. "We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

Get all the details.

 

Show-Stopping Builds

 

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.

 

SEMA Battle of the Builders Presented by Mothers High Performance Car Care

 

Now in its 13th year, the famed SEMA Battle of the Builders (BOTB) Presented by Mothers High Performance Car Care competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.

New for 2026: The SEMA Battle of the Builders will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA BOTB: Bike Builder Shootout category.

For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.

Class winners will advance through the competition, with one ultimately named overall BOTB champion.

Get the complete details.

View on the floorplan.

 

SEMA Education

 

SEMA Education offers Showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.

Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Collision Repair Stage

 

The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.

Through dedicated programming from the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS), attendees can participate in collision-repair-focused educational sessions and special industry events designed to address the latest trends, technologies and business challenges facing the collision-repair market. The stage offers valuable opportunities to learn from industry experts, gain practical insights and connect with peers across the collision-repair community.

View on the floorplan.

 

SEMA FutureTech Studio

 

The SEMA FutureTech Studio is a real-world reflection of today's advancements and opportunities available to aftermarket businesses.

Located in booth #24401, this featured exhibit brings together experts and cutting-edge technologies from across the mobility landscape, with innovations in alternative fuels, electric vehicle (EV) and powertrain development, advanced manufacturing and advanced vehicle safety systems.

View on the floorplan.

 

New Products Showcase

 

The New Products Showcase is the world's largest display of new automotive aftermarket products and remains one of the top destinations for buyers and media at the SEMA Show.

Featuring thousands of newly introduced products from across the industry, the Showcase offers attendees a firsthand look at the innovations shaping the future of the automotive aftermarket, returning to the Lower South Hall near the main registration.

View on the floorplan.

 

PRO Cup Challenge

 

Organized by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge celebrates creativity, craftsmanship and innovation within the restyling industry while demonstrating the value of dealer-ready accessory packages.

Finalists are challenged to design an accessory package for a new-model vehicle that appeals to a broad audience while meeting real-world dealership requirements. Entries are evaluated on marketability, ease of reproduction, creativity and profitability, while attendees also have the opportunity to vote for their favorite build through the People's Choice Award.

Get the complete details.

View on the floorplan.

 

Global Tire Expo-Powered by TIA

 

Sponsored by the Tire Industry Association (TIA), the Global Tire Expo serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading manufacturers and suppliers. The exhibit attracts tire dealers, retailers, distributors and automotive professionals from around the world while providing valuable opportunities for networking and business development.

 

SEMA Industry Honors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

Get the complete details.

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Show Kickoff Breakfast

 

A longstanding SEMA Show tradition, the Kickoff Breakfast brings together the aftermarket community before the Show officially opens. The event celebrates the innovators and entrepreneurs driving the industry forward and includes the presentation of the New Product Showcase Awards, Manufacturer of the Year and Channel Partner of the Year honors.

Set for Tuesday, November 3, at 7:00 a.m. local time, tickets are available for purchase during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Live

 

The SEMA Show opens its doors to a worldwide audience, for the third year in a row, via a livestream available on YouTube and Facebook. Throughout Show week, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days.

Attendees can see how it all comes together in person at the SEMA Live Studio in its Central Hall location, booth #20341.

View on the floorplan.

 

SEMA Gear

 

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available, or click below.

View on the floorplan.

 

Featured SEMA Show Artist Larry Chen

 

Photographer Larry Chen, pictured above, has spent two decades documenting the people, vehicles and moments that define automotive culture. As the Featured SEMA Show Artist, Chen's photography will be incorporated throughout the Show's visual identity, appearing in signage, marketing materials and special installations. Chen is the first photographer selected as Featured SEMA Show Artist and the fifth creative to receive the honor since the program's inception.
 

 

Art Walk

 

Get immersed in automotive lifestyle and culture at the SEMA Show Art Walk, where some of the industry's premier artists will showcase their latest creations and celebrate the creativity that drives car culture.

Keep an eye on SEMA News for additional updates, announcements and programs set for the 2026 SEMA Show. Register here.

 

---

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

This story was published on September 24, 2026.

 

By Ashley Reyes

 

The SEMA Motorsports Parts Manufacturers Council (MPMC) is now accepting nominations for its Hall of Fame Award and Robert E. Petersen Media Award, two of the most prestigious honors in aftermarket motorsports. These awards recognize the individuals whose leadership, innovation and influence have accelerated the future of the motorsports industry. 

"The success of the motorsports industry relies on people who are willing to lead and give back because they are passionate about the industry and want to see it succeed," said MPMC Chair Brian Bohlander. "The MPMC Awards Program honors those whose contributions are making a significant impact, whether they are driving innovation and progress within a business or sharing that stories that inspire and connect our community."

Do you know a motorsports industry leader or storyteller who deserves recognition? Submit a nomination for one of the following awards.

MPMC Hall of Fame Award

Presented at the PRI Show in Indianapolis, December 10-12, the Hall of Fame honors individuals who have made a lasting impact on motorsports parts manufacturing and/or the MPMC. Nominees should demonstrate unparalleled leadership and achievement, with a career spanning more than 10 years in the industry. Eligible nominees must be current or past employees of an MPMC member company and have made contributions to the growth and advancement of the motorsports parts market. 

Nomination Deadline: Monday, November 9. 

Robert E. Petersen Media Award 

Presented at the MPMC Media Trade Conference, in Orlando, Florida, in February 2027, the Robert E. Petersen Media Award honors a member of the media––whether in print, online or broadcast––who has made a significant contribution to the motorsports industry. Honorees must be active journalists whose published work positively supports the industry while showcasing their ongoing commitment to telling the stories that move motorsports forward.  

Nomination Deadline: Friday, December 11. 

Why Your Nomination Matters 

By honoring their contributions, MPMC can highlight the great work being done by its members, inspire others to follow in their footsteps and celebrate the enthusiasm and passion that drives the motorsports community. 

Don't miss this chance to shine a light on a deserving member. Nominate here today or click below.

 

From the SEMA Washington, D.C., office

Left to right: Jeffrey Hillman, Office of State Senator Sean McCann, State Representative Joey Andrews, State Representative Pauline Wendzel, State Senator Aric Nesbitt during the PRI Motorsports & Legislative Experience at Lane Automotive in Watervliet, Michigan.

 

As SEMA and PRI prepare for the 2027 legislative session, lawmakers nationwide are getting a firsthand look at the racetracks, manufacturers and businesses that power the motorsports industry. Through facility tours, race-day experiences and direct conversations with industry leaders, policymakers are learning about motorsports' impact on local economies, tourism, workforce development, innovation and community engagement––and why protecting longstanding racing facilities matters.

These educational experiences are a key component of SEMA and PRI's Right to Race initiative, which seeks to protect motorsports facilities from nuisance lawsuits brought by new neighbors and developers who move near existing racetracks. By connecting lawmakers directly with the people and businesses that make motorsports possible, PRI and SEMA are building support for policies that promote and protect racing's future.

 

PRI Hosts Indiana Legislators at IRP to Highlight the Need for Right to Race Protections

Right to left: State Senator Brett Clark, State Representative Chris May, Brian Bolander, PEAK, State Representative Beau Baird.

 

PRI and SEMA recently hosted Indiana State Senator Brett Clark and Representatives Chris May and Beau Baird at Lucas Oil Indianapolis Raceway Park during the NHRA U.S. Nationals, providing a firsthand look at the motorsports industry's impact on the state's economy, tourism, workforce development and local communities.

The event brought together legislators, industry leaders, racers, race teams and facility operators to showcase the important role motorsports play across Indiana, generating $2.75 billion in economic output annually and supporting more than 11,300 full-time jobs.

Right to left: State Representative Beau Baird, Glen Cromwell, President of NHRA, State Representative Chris May, State Senator Brett Clark.

 

Throughout the day, lawmakers learned how motorsports supports jobs, drives innovation and manufacturing, generates significant tourism spending, and serves as an important community asset statewide. Discussions also highlighted the challenges facing racetracks nationwide, including increasing development pressures and the importance of protecting longstanding facilities that contribute to local economies.

During the 2027 legislative session, PRI and SEMA will pursue Right to Race legislation in Indiana to protect longstanding racetracks from nuisance lawsuits brought by new neighbors and developers who move near existing facilities.

The visit is part of PRI's ongoing effort to educate policymakers about the value of motorsports and build relationships with lawmakers nationwide. PRI and SEMA have hosted similar events in multiple states as they continue working to advance policies that support and protect the motorsports industry.

 

Michigan Manufacturers Join PRI's Right to Race Efforts at Lane Automotive

PRI and SEMA recently hosted lawmakers along with several legislative staff members and industry leaders for the PRI Motorsports & Legislative Experience at Lane Automotive in Watervliet, Michigan.

 

PRI and SEMA recently hosted State Senators Jonathan Lindsey and Aric Nesbitt and Representatives Joey Andrews, Nancy Jenkins-Arno, Mark Tisdel and Pauline Wendzel, along with several legislative staff members and industry leaders for the PRI Motorsports & Legislative Experience at Lane Automotive in Watervliet, Michigan, providing policymakers with a firsthand look at the businesses, jobs, and innovation that power the state's motorsports ecosystem.

The event brought together lawmakers and staff from across Michigan to learn more about the motorsports industry's impact on the state's economy, tourism, workforce development, community engagement, safety, and innovation. Attendees toured Lane Automotive's facility and heard directly from industry leaders about motorsports' role in supporting Michigan's manufacturing base and creating high-quality jobs across the state.

More than two dozen Michigan-based manufacturers participated in the event (A&A Manufacturing, Auto-Wares Group of Companies, Baker Engineering, BC Warehouse, Dart Machinery, DeWitts Radiator, Duco Performance, Green Bay Packaging, GT Products, Hastings Manufacturing Company, Howe Racing, IDIDIT, Mark Pack Inc., Melling Engine Parts, Needles Speed Solutions, Oliver Racing Parts, Outerwears Inc., Owosso Speedway, PAC Racing Springs, Senneker Performance, Specialty Auto Parts USA Inc., Sweet Manufacturing, Vel-Kal Manufacturing, and Weber Specialties.) representing a diverse cross-section of the motorsports and automotive aftermarket industries. Company representatives discussed the products they develop, the skilled workforce they employ, and the economic contributions they make to communities across Michigan. The experience provided lawmakers with valuable insight into how motorsports supports businesses both on and off the racetrack.

More than two dozen Michigan-based manufacturers participated in the event.

 

The event also highlighted the interconnected nature of Michigan's motorsports industry, demonstrating how racetracks, manufacturers, distributors, retailers, suppliers, and service providers work together to create a thriving economic ecosystem. Through facility tours, discussions and networking opportunities, lawmakers gained a deeper understanding of the industry's role in driving innovation, investment, and economic growth.

In Michigan, the SEMA- and PRI-led Right to Race legislation remains active as lawmakers continue discussions on the proposal. The bill passed the Michigan House of Representatives with strong bipartisan support and is currently awaiting consideration in the Senate Regulatory Affairs Committee. To move the bill forward, please call Senator Jeremy Moss' office and ask him to hear our bill or write a letter to voice your support.

Left to right: Max Colchin, Senior Manager of State Government Affairs, SEMA/PRI, Tierra Hubbard, Director of Government Affairs for Racing, SEMA/PRI, Doug Lane, President and CEO of Lane Automotive and SEMA Board of Directors.

 

The PRI Motorsports & Legislative Experience is part of PRI's ongoing effort to connect policymakers with the businesses, facilities and individuals that make motorsports possible. By bringing lawmakers directly to racetracks and industry facilities, PRI and SEMA continue building support for policies that protect motorsports while increasing awareness of the industry's economic and community impact.

For more information about PRI's government affairs efforts or to learn how your racetrack or motorsports business can support legislative initiatives in your state, contact PRI Director of Government Affairs for Racing Tierra Hubbard at tierrah@performanceracing.com. 

From the SEMA Washington, D.C., office

Left to right: Jeffrey Hillman, Office of State Senator Sean McCann, State Representative Joey Andrews, State Representative Pauline Wendzel, State Senator Aric Nesbitt during the PRI Motorsports & Legislative Experience at Lane Automotive in Watervliet, Michigan.

 

As SEMA and PRI prepare for the 2027 legislative session, lawmakers nationwide are getting a firsthand look at the racetracks, manufacturers and businesses that power the motorsports industry. Through facility tours, race-day experiences and direct conversations with industry leaders, policymakers are learning about motorsports' impact on local economies, tourism, workforce development, innovation and community engagement––and why protecting longstanding racing facilities matters.

These educational experiences are a key component of SEMA and PRI's Right to Race initiative, which seeks to protect motorsports facilities from nuisance lawsuits brought by new neighbors and developers who move near existing racetracks. By connecting lawmakers directly with the people and businesses that make motorsports possible, PRI and SEMA are building support for policies that promote and protect racing's future.

 

PRI Hosts Indiana Legislators at IRP to Highlight the Need for Right to Race Protections

Right to left: State Senator Brett Clark, State Representative Chris May, Brian Bolander, PEAK, State Representative Beau Baird.

 

PRI and SEMA recently hosted Indiana State Senator Brett Clark and Representatives Chris May and Beau Baird at Lucas Oil Indianapolis Raceway Park during the NHRA U.S. Nationals, providing a firsthand look at the motorsports industry's impact on the state's economy, tourism, workforce development and local communities.

The event brought together legislators, industry leaders, racers, race teams and facility operators to showcase the important role motorsports play across Indiana, generating $2.75 billion in economic output annually and supporting more than 11,300 full-time jobs.

Right to left: State Representative Beau Baird, Glen Cromwell, President of NHRA, State Representative Chris May, State Senator Brett Clark.

 

Throughout the day, lawmakers learned how motorsports supports jobs, drives innovation and manufacturing, generates significant tourism spending, and serves as an important community asset statewide. Discussions also highlighted the challenges facing racetracks nationwide, including increasing development pressures and the importance of protecting longstanding facilities that contribute to local economies.

During the 2027 legislative session, PRI and SEMA will pursue Right to Race legislation in Indiana to protect longstanding racetracks from nuisance lawsuits brought by new neighbors and developers who move near existing facilities.

The visit is part of PRI's ongoing effort to educate policymakers about the value of motorsports and build relationships with lawmakers nationwide. PRI and SEMA have hosted similar events in multiple states as they continue working to advance policies that support and protect the motorsports industry.

 

Michigan Manufacturers Join PRI's Right to Race Efforts at Lane Automotive

PRI and SEMA recently hosted lawmakers along with several legislative staff members and industry leaders for the PRI Motorsports & Legislative Experience at Lane Automotive in Watervliet, Michigan.

 

PRI and SEMA recently hosted State Senators Jonathan Lindsey and Aric Nesbitt and Representatives Joey Andrews, Nancy Jenkins-Arno, Mark Tisdel and Pauline Wendzel, along with several legislative staff members and industry leaders for the PRI Motorsports & Legislative Experience at Lane Automotive in Watervliet, Michigan, providing policymakers with a firsthand look at the businesses, jobs, and innovation that power the state's motorsports ecosystem.

The event brought together lawmakers and staff from across Michigan to learn more about the motorsports industry's impact on the state's economy, tourism, workforce development, community engagement, safety, and innovation. Attendees toured Lane Automotive's facility and heard directly from industry leaders about motorsports' role in supporting Michigan's manufacturing base and creating high-quality jobs across the state.

More than two dozen Michigan-based manufacturers participated in the event (A&A Manufacturing, Auto-Wares Group of Companies, Baker Engineering, BC Warehouse, Dart Machinery, DeWitts Radiator, Duco Performance, Green Bay Packaging, GT Products, Hastings Manufacturing Company, Howe Racing, IDIDIT, Mark Pack Inc., Melling Engine Parts, Needles Speed Solutions, Oliver Racing Parts, Outerwears Inc., Owosso Speedway, PAC Racing Springs, Senneker Performance, Specialty Auto Parts USA Inc., Sweet Manufacturing, Vel-Kal Manufacturing, and Weber Specialties.) representing a diverse cross-section of the motorsports and automotive aftermarket industries. Company representatives discussed the products they develop, the skilled workforce they employ, and the economic contributions they make to communities across Michigan. The experience provided lawmakers with valuable insight into how motorsports supports businesses both on and off the racetrack.

More than two dozen Michigan-based manufacturers participated in the event.

 

The event also highlighted the interconnected nature of Michigan's motorsports industry, demonstrating how racetracks, manufacturers, distributors, retailers, suppliers, and service providers work together to create a thriving economic ecosystem. Through facility tours, discussions and networking opportunities, lawmakers gained a deeper understanding of the industry's role in driving innovation, investment, and economic growth.

In Michigan, the SEMA- and PRI-led Right to Race legislation remains active as lawmakers continue discussions on the proposal. The bill passed the Michigan House of Representatives with strong bipartisan support and is currently awaiting consideration in the Senate Regulatory Affairs Committee. To move the bill forward, please call Senator Jeremy Moss' office and ask him to hear our bill or write a letter to voice your support.

Left to right: Max Colchin, Senior Manager of State Government Affairs, SEMA/PRI, Tierra Hubbard, Director of Government Affairs for Racing, SEMA/PRI, Doug Lane, President and CEO of Lane Automotive and SEMA Board of Directors.

 

The PRI Motorsports & Legislative Experience is part of PRI's ongoing effort to connect policymakers with the businesses, facilities and individuals that make motorsports possible. By bringing lawmakers directly to racetracks and industry facilities, PRI and SEMA continue building support for policies that protect motorsports while increasing awareness of the industry's economic and community impact.

For more information about PRI's government affairs efforts or to learn how your racetrack or motorsports business can support legislative initiatives in your state, contact PRI Director of Government Affairs for Racing Tierra Hubbard at tierrah@performanceracing.com. 

 By SEMA News Editors

Arnold Motor Supply Raises $25,000 to Support Automotive Aftermarket Families Through AACF

The Automotive Aftermarket Charitable Foundation (AACF) has recognized Arnold Motor Supply for its support and generous $25,000 donation raised during the company's 36th annual channel partner outing in Spencer, Iowa.

The annual event welcomed supplier partners for a day of fellowship and recreation, with golfers gathering at Spencer Golf and Country Club and the leisure group traveling north to the Iowa Great Lakes.

The donation follows AACF's support of the Spencer region following floods in the area in 2024.

"After the 2024 floods, AACF's mission became very personal to us," said Eric Johnson, president and managing partner at Arnold Motor Supply. "They stepped up for our associates when help was needed, and we haven't forgotten that. Being able to come together with our supplier partners and raise $25,000 for AACF gives us a chance to return that support and help other aftermarket families when they need it most."

Several Arnold Motor Supply associates who received assistance from AACF following the devastating 2024 floods in Spencer were in attendance, according to the AACF, which also shared that their presence served as a powerful reminder that support from the industry can make a real difference for families recovering from an unexpected crisis.

To learn more about AACF, request assistance, or support its mission, visit aftermarketcharity.org.

 

GM Introduces '30 Under 30' Program to Elevate Automotive Service Technicians and Inspire the Next Generation

General Motors (GM) has announced the launch of its inaugural GM Automotive Service Technicians "30 Under 30" program, a new initiative recognizing the next generation of automotive service technicians. The program aims to address the shortage of service technicians by spotlighting the next wave of leaders shaping the future of mobility and demonstrating the promising career path offered in today's modern service bays.

The program honors GM service technicians under the age of 30 who demonstrate continuous technical training, exemplary customer service, mentorship and leadership. Selected honorees will become ambassadors for GM in an effort to inspire the next generation of talent by sharing their stories and bringing awareness to what a career as an automotive technician looks like today.

Additionally, selected honorees will receive:

• National recognition at an exclusive induction ceremony taking place in Detroit.
• A custom PACKOUT toolbox and professional-grade tools, reflecting GM and Milwaukee Tool's shared commitment to skilled trades development.
• Personal artificial intelligence (AI) glasses to streamline vehicle diagnostics and enhance the customer experience.
• A personalized GM Automotive Service Technicians 30 Under 30 program service jacket.

"Service technicians are on the front lines of innovation as our vehicles become more complex," said GM President Mark Reuss. "With the GM Automotive Service Technicians 30 Under 30 program, we will recognize exceptional young talent and foster a robust pipeline of skilled service technicians to support both the industry and this important part of the business for years to come."

Get all the details, including eligibility criteria or how to submit a nomination, at experience.gm.com/certified-service/future-techs/30-under-30.

 

Meet the Mongoose: GM Teases All-New HD Diesel Engine

GM dropped a teaser for the highly anticipated, all-new Duramax 8.3L Turbo-Diesel V8 that will be the heart of the refreshed '27 Chevy Silverado HD and GMC Sierra HD. Watch the teaser above.

 

GM's Small-Block V8 Enters Its Next Generation

Two new V8 engines--which will help power GM's next-generation light-duty pickup portfolio in the '27 Chevrolet Silverado 1500 and GMC Sierra 1500--are designed to provide full-size pickup truck customers with increased capability and performance from GM's sixth-generation Small Block architecture.

The new L76 5.7L and L78 6.6L V8 engines bring GM's next-generation small-block architecture to its light-duty truck lineup, joining the LS6 6.7L V8 developed for the '27 Corvette Stingray, Grand Sport and Grand Sport X. As with the LS6, which brought the 409ci displacement back to the small block engine family, the L76 and L78 herald the return of the 350ci and 400ci displacements, respectively. The new engines were developed with advanced modeling and simulation tool sets, plus proven hardware efficiency and durability testing, enabling small-block V8s to continue to meet regulations and exceed customer expectations, according to GM.

The layout of the new engines begins with an architectural element shared with more than 100 million small-block engines dating back to 1955: cylinder bore centers spaced at 4.40-in. intervals.

To generate more horsepower and torque from the new light-duty truck V8s, GM shared several new key enablers:

• Increased displacement from 5.3L and 6.2L to 5.7L (350 ci) and 6.6L (400 ci), respectively, by increasing piston stroke 6 mm.
• Higher compression ratio for more efficient combustion.
• More airflow via larger throttle diameters.
• New intake manifolds with tuned runners to manage the additional airflow.

The 5.7L V8 delivers 402 hp and 428 lb.-ft. of torque. No other truck in the segment tows more than GM's light-duty trucks, and the Silverado 1500 achieves a best-in-class maximum available tow rating of 13,700 lbs. when properly equipped.

The 6.6L V8 is the most powerful naturally aspirated V8 engine in its class, with 481 hp and 501 lb.-ft. of torque.

"These new V8 engines advance GM's legendary small-block architecture with greater capability, more advanced technology and the strength of GM's manufacturing footprint behind them," said Tom Bishop, chief engineer for small block engines at GM. "They're engineered to provide truck customers the confidence and performance they expect from a GM V8."

Additional, significant sixth-generation features include:

• A dual-fuel system that combines direct injection and port fuel injection for expanded operation in optimal power, efficiency and emissions windows.
• New lubrication system featuring a continuously variable oil pump, on-engine oil cooler and reworked oil feed locations for additional oil pressure consistency.

By the time the next-generation trucks arrive at dealerships later this year, GM development teams expect to complete more than 1.5 million miles of real-world, on-road validation.

Get all the details on the GM Media website.

 

From the SEMA Washington, D.C., office

 

U.S. Representative Salud Carbajal (D-CA), representing California's 24th Congressional District, recently visited Magnuson Superchargers' Ventura facility to see firsthand how specialty automotive products are designed, manufactured and tested in his district. 

Rep. Carbajal was welcomed by Magnuson leadership, including Dan Bronsten, the company’s vice president of operations, and SEMA's Victor Muñoz. During the visit, Rep. Carbajal toured Magnuson’s engineering and manufacturing operations and discussed the skilled workforce, advanced technology and regulatory compliance required to bring performance products to market. 

"I want to thank Magnuson Superchargers and SEMA for the tour of Magnuson's Ventura manufacturing facility and the thoughtful discussion on the future of automotive technology," said Rep. Carbajal. "Central Coast companies like Magnuson consistently push the frontier of innovation forward, and Congress must ensure it supports their growth. I look forward to working together to advance policies that fuel the cutting-edge work happening right here in our community." 

 

 

Magnuson, a longtime SEMA member, develops and manufactures supercharger systems for the automotive aftermarket and original-equipment applications. Its Ventura operations support engineering, machining, assembly and testing for performance vehicles, trucks and SUVs. The tour highlighted the company's investment in California manufacturing and the work required to develop products that deliver added performance while meeting emissions requirements. 

The visit also provided Magnuson and SEMA with an opportunity to discuss issues facing specialty automotive manufacturers, including federal support for domestic manufacturing, workforce development, emissions certification and the time and investment required to develop compliant aftermarket products. 

"We are proud to manufacture our components, assemble and test our supercharger systems here in Ventura, and there is no substitute for seeing firsthand the equipment and skilled work that go into what we build," said Bronsten, vice president of operations at Magnuson Superchargers. "We appreciate Congressman Carbajal taking the time to visit our facility, meet our team and learn how California manufacturers like Magnuson support innovation, quality jobs and the California economy."

"Facility tours give lawmakers an opportunity to meet the people behind our industry and better understand the engineering, manufacturing, and compliance work that goes into every product," said Muñoz, SEMA's senior manager for state government affairs. "We appreciate Congressman Carbajal taking the time to visit Magnuson and engage directly with an innovative automotive business in his district."

To host your federal lawmakers at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org.  

From the SEMA Washington, D.C., office

 

U.S. Representative Salud Carbajal (D-CA), representing California's 24th Congressional District, recently visited Magnuson Superchargers' Ventura facility to see firsthand how specialty automotive products are designed, manufactured and tested in his district. 

Rep. Carbajal was welcomed by Magnuson leadership, including Dan Bronsten, the company’s vice president of operations, and SEMA's Victor Muñoz. During the visit, Rep. Carbajal toured Magnuson’s engineering and manufacturing operations and discussed the skilled workforce, advanced technology and regulatory compliance required to bring performance products to market. 

"I want to thank Magnuson Superchargers and SEMA for the tour of Magnuson's Ventura manufacturing facility and the thoughtful discussion on the future of automotive technology," said Rep. Carbajal. "Central Coast companies like Magnuson consistently push the frontier of innovation forward, and Congress must ensure it supports their growth. I look forward to working together to advance policies that fuel the cutting-edge work happening right here in our community." 

 

 

Magnuson, a longtime SEMA member, develops and manufactures supercharger systems for the automotive aftermarket and original-equipment applications. Its Ventura operations support engineering, machining, assembly and testing for performance vehicles, trucks and SUVs. The tour highlighted the company's investment in California manufacturing and the work required to develop products that deliver added performance while meeting emissions requirements. 

The visit also provided Magnuson and SEMA with an opportunity to discuss issues facing specialty automotive manufacturers, including federal support for domestic manufacturing, workforce development, emissions certification and the time and investment required to develop compliant aftermarket products. 

"We are proud to manufacture our components, assemble and test our supercharger systems here in Ventura, and there is no substitute for seeing firsthand the equipment and skilled work that go into what we build," said Bronsten, vice president of operations at Magnuson Superchargers. "We appreciate Congressman Carbajal taking the time to visit our facility, meet our team and learn how California manufacturers like Magnuson support innovation, quality jobs and the California economy."

"Facility tours give lawmakers an opportunity to meet the people behind our industry and better understand the engineering, manufacturing, and compliance work that goes into every product," said Muñoz, SEMA's senior manager for state government affairs. "We appreciate Congressman Carbajal taking the time to visit Magnuson and engage directly with an innovative automotive business in his district."

To host your federal lawmakers at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org.