By SEMA News Editors
More than a thousand new products serving all corners of the aftermarket debuted during the 2026 SEMA Show, November 3-6, in Las Vegas.
A must-see stop for any SEMA Show attendee, the New Products Showcase in Lower South Hall, Booth #41271 brought together most of those products in one place, giving Showgoers an up-close look at the automotive innovations hitting the market this year.
Didn't get a chance to see everything? Want a second look at a product that caught your eye? You're in luck, because SEMA has gathered all of the products submitted to the New Products Showcase into one convenient location online. Entered into different categories, users can filter by product type, like off-road/4-wheel-drive, exterior accessories, merchandising display, tools and equipment, and even New Product Winners.
SEMA announced the winners of its SEMA Show New Product Awards at the 2026 SEMA Show. The awards recognize outstanding new aftermarket products being brought to market and featured in the New Products Showcase during the SEMA Show
More than 1,300 products competed for top honors across 15 New Products Showcase categories. Judges selected one winner and two runners-up in each category.
Entries were evaluated on innovation, manufacturing quality, consumer appeal, marketability and technical achievement. Together, the honorees offer insight into the emerging technologies, consumer demands and trends expected to influence vehicle customization, performance and personalization in 2027.
See the 2026 SEMA New Product Award honorees below:
Car Care & Protection Product
- WINNER: Barrel FX (Barrel FX)
- Runner-Up: Code Blocker (Cability Inc.)
- Runner-Up: Stinger Chemical Clay Bar (Stinger Chemicals)
Collision Repair & Refinish Product
- WINNER: WebTools (Celette)
- Runner-Up: Ionizer Pro (Bossauto Innova)
- Runner-Up: Innovative Truck Cab Protectors (Innovative Tools & Technologies)
Emerging Technology Product
- WINNER: NAPA XcceleratoR XR Training Goggles (NAPA TRACS, NAPA Auto Care, NAPA Autotech Training)
- Runner-Up: AF300-TKX Manual Drive Unit (Formosa EV)
- Runner-Up: EstimateIQ + BOT (OEC)
Engineered New Product
- WINNER: Black Widow (Hard-n-Fast Racing Products Inc.)
- Runner-Up: ORACLE Lensless: Re-Engineering the LED Headlight-3rd-Gen Toyota Tacoma (ORACLE Lighting)
- Runner-Up: Ridetech Bolt-On 4-Link (Ridetech)
Exterior Accessory Product
- WINNER: RIV MR52 AirTopper (FLATED LLC)
- Runner-Up: '19-'22 Chevrolet Silverado 1500 Projector Headlight (Spec-D Tuning)
- Runner-Up: T103 PLUS 4-Channel Dash Cam With Dual Configurable Blind Spot Cameras (TYPE S)
Interior Accessory Product
- WINNER: 5-1/2-in. '66-'77 Ford Bronco/'61-'67 F-100 Gauge Cluster GPS Speedometer + Tach (SPEEDHUT)
- Runner-Up: Center Console Refrigerated Cooler (General Motors Accessories)
- Runner-Up: 69 Firebird RGB Control Panel (Vintage Air LLC)
Package Design & Display Product
- WINNER: Mini Mid-Rise Air-Topper Display (FLATED LLC)
- Runner-Up: 5-in. Handheld Bidirectional Diagnostic Tool (GEARWRENCH)
- Runner-Up: The Vault: Launch Kit (Max Sensor)
Performance––Racing Product
- WINNER: FAST LS XCR LS3 Intake Manifold 112 MM (Edelbrock, COMP Cams, TCI, FAST, Russell, Lunati)
- Runner-Up: Weld On Stainless Shield Insulation Kit and Welder (Design Engineering, Inc.)
- Runner-Up: VMP Leviathan Air to Water Intake Manifold (VMP Performance)
Performance––Street Product
- WINNER: Differential Brace System for '15-'27 Mustang With Differential Cooler Option (Livernois Motorsports & Engineering)
- Runner-Up: COBB Tuning-CAN Gateway for Factory ECU Sensor Expansion (Auto Meter)
- Runner-Up: TSP Ford Godzilla Carbon Fiber EFI Intake Manifold With Fuel Rails (Top Street Performance)
Powersports | SxS | Lifestyle Product
- WINNER: BLUE INFLATiQ by RIMiQ All-In-One Portable Tire Inflator-QwikFlow Technology (All-Fit Automotive/RIMiQ)
- Runner-Up: MOBUL Fishing Rod Holder (Forged Authority Off Grid)
- Runner-Up: '26 M8 Harley Supercharger Kit (ProCharger Superchargers)
Street Rod & Custom Car Product
- WINNER: Chevrolet LS3 Downdraft Short-SDS52 ETA4 Kit (Jenvey Dynamics Ltd.)
- Runner-Up: CPR POWERPACK PRO (OPTIMA Batteries)
- Runner-Up: Vapor Trapper (Vapor Trapper)
Tire & Related Product
- WINNER: Sens-Rite (Bartec TPMS)
- Runner-Up: MIGHTY MINI by RIMiQ Small Tires Pump-Dirt Bikes, Bicycles, Camping & More (All-Fit Automotive/RIMiQ)
- Runner-Up: Hoosier TrackAttack Pro ECE R117 (Hoosier Racing Tire)
Tools & Equipment Product
- WINNER: CarCal QuickCal 5.0 Full System and Targets (ADAS Depot)
- Runner-Up: HAZLOK Magnetic Safety Barrier System (30 ft. Length | Yellow/Black) (ESCO)
- Runner-Up: KNECT Ratcheting 17-in-1 Interchangeable Low-Profile Socket Wrench Set (Klein Tools)
Truck & Off-Road Product
- WINNER: Roof Top Tent Leveling Mounts V1.5 (Flat Peak, Roof Top Tent Leveling Mounts)
- Runner-Up: ICON Vehicle Dynamics-XDCV Performance Axles (RANDYS Worldwide)
- Runner-Up: Showa SPIRE 2.5 ARC 2 Universal Coilover Piggy Back Performance Shock (Showa Performance)
Wheel & Related Product
- WINNER: 4-Piece Carbon Fiber Sleeve Metric Lug Socket Set (CTA Tools)
- Runner-Up: Vintage Muscle 18x8 (KG1 Forged)
- Runner-Up: Forged Life FL04 Kingpin (Vision Wheel)
You can see all the New Product Award winners––and thousands of additional products debuting in the aftermarket––online. Visit semashow.com to view the full, searchable catalog of new products.
