Fri, 05/01/2026 - 13:11

By Michael Imlay

An exterior shot of the SEMA Garage in Diamond Bar, California.

 

Launched in 2014, the SEMA Garage Program Continues to Evolve, Keeping SEMA Members at the Forefront of Innovation

 

 

When the SEMA Garage first opened in Diamond Bar, California, in 2014, attendees came to new-vehicle measuring sessions toting items like cardboard, tracing paper, calipers, yardsticks and pencils. Today, they come armed with laser scanners.
 

Held regularly throughout the year, these SEMA Garage gatherings offer aftermarket businesses of all sizes first-hand access to new OEM vehicles, enabling them to design, develop, prototype and speed new parts to market early in a vehicle's production cycle. And while the purpose of these sessions hasn't changed over time, the tools that today's attendees utilize underscore not only the rapid technological advancements transforming the automotive space, but the SEMA Garage's ongoing mission to keep the aftermarket at the leading edge of the tech evolution.
 

"Our mission is no different now than it was back then in 2014," says Jim Moore, SEMA vice president, OEM and product development. "We support companies that manufacture products so they can put the best possible products they can make into the market and give end users the best possible experience that they can have with their vehicles. We view the SEMA Garage as a sort of 'member skunkworks' where all SEMA-member companies can leverage modern research and development assets quickly, easily and affordably."
 

What has evolved are the tools in SEMA's arsenal. The Garage program now encompasses two facilities—the original 15,000-sq.-ft. Diamond Bar Garage at SEMA's headquarters, and a second, 45,000-sq.-ft. facility that opened four years ago in Detroit. Both locations offer a large array of services to SEMA members, including Tech Transfer, 3D scanning and printing, emissions-compliance testing, measuring sessions, and installation and training centers (see sidebar, p. 75). Additionally, both SEMA Garage facilities are equipped with ADAS Research Centers, where experts explore the implications of advanced driver assistance systems and their interplay with aftermarket vehicle modifications.
 

An exterior shot of SEMA Garage Detroit

The 45,000-sq.-ft. Detroit SEMA Garage facility was added in 2022. Its close proximity to major American OEMs assists collaboration on the transformative technologies and issues that are rapidly reshaping the automotive space.

 

Moore notes that a key goal of the SEMA Garage program is to anticipate and identify new automotive trends and technologies to help SEMA members stay ahead of the curve and future-proof their businesses.
 

"We're creating a portfolio of tools that's expanding at the rate at which our market is demanding new access, new tools and new pathways," he explains, adding that exposure to the latest innovations can also accelerate their adoption among SEMA-member businesses.
 

Take, for example, laser scanners and 3D printers. When the first SEMA Garage opened, many smaller aftermarket parts makers were unfamiliar with such tools, let alone their capabilities and value for even a small operation. But after experiencing their potential through the Garage, more and more shops and companies began investing in these devices. Today they're common tools of the trade for builders, garages and parts manufacturers alike.
 

FROM ANALOG TO SOFTWARE-DEFINED


Yet these innovations pale in comparison to what's coming down the pike. According to Moore, the automotive industry is on the verge of a "macro technology shift" that will soon transform the "analog" cars and trucks of yesterday into the "software-defined vehicle [SDV] platforms" of tomorrow. From emissions-controlled internal-combustion engines (ICE) to electric powertrains and autonomous systems, "technology is going to redefine how we build, modify, enjoy and interact with our vehicles," he observes.
 

"What we're seeing now is really a radically new interpretation of what a vehicle can be," continues Moore. "All of the inputs in the vehicle are effectively becoming software-driven systems. What was once primarily an ecosystem of hardware upgrades is quickly expanding to include entirely new software-generated performance and user experiences."
 

And that radical shift is coming faster than perhaps any previous development in the automobile's 140-year history, requiring equally rapid adaption from SEMA and its members. As a critical hub in the association's response, the SEMA Garage is now working to expand its tools, research expertise and policy influence to ensure that aftermarket manufacturers can continue to innovate safely, legally and profitably as they navigate this evolution.
 

Meanwhile, Moore says the Garage also continues to build on the successes of existing services. Notably among them is the SEMA emissions compliance program, which has helped product developers achieve nearly 1,000 California Air Resources Board (CARB) executive orders (EOs) over the past 12 years.
 

This is no small achievement. The passage of the federal Clean Air Act in the '70s presented a major challenge to automotive parts manufacturing. Any product that might adversely impact vehicle emissions became illegal unless it could demonstrate compliance with clean-air standards. The main path to doing so meant undergoing CARB-prescribed emissions testing and documentation to obtain a CARB EO, effectively clearing a part for legal sale. The stakes were high: fines for noncompliance before sale could reach tens of thousands of dollars per part.
 

But many aftermarket manufacturers found CARB testing complicated, expensive and time consuming. The uncertainties around the entire process threatened to stifle the performance industry. Launched with the opening of the first SEMA Garage and expanded with the addition of the Detroit facility, the SEMA Garage emissions testing and certification program helped streamline the process, rein in costs and offer a surer path to compliance.
 

A car undergoing emissions testing at SEMA Garage.

Both SEMA Garage locations also include state-ofthe- art emissions testing labs. SEMA's emissions compliance program has become a game-changer for performance parts makers, streamlining the process of obtaining a CARB EO.

 

More recently, the SEMA Garage also introduced the SEMA Certified program, an EPA-accepted process for "49-state legality" that further fast-tracks the certification and sale of parts in all other states while a manufacturer awaits a final CARB EO for California. This has been a tremendous boon for speeding new parts to market, with approximately 200 certifications approved to date. Moreover, thanks to SEMA Garage testing and awareness programs targeted to the industry, aftermarket emissions compliance has grown dramatically.
 

"Our industry has made incredible progress in, frankly, a short amount of time," says Eric Snyder, SEMA senior director, federal government affairs. "The amount of demonstrated compliance has risen dramatically over the last 15 years, and SEMA has been at the forefront of that. The association has made significant investments to make it easier for SEMA member companies to do the testing to demonstrate emissions compliance, and that has given us tremendous credibility when we advocate for the industry in both Sacramento and Washington, D.C."
 

Moore is quick to underscore that SEMA Garage's emissions and other programs help level the playing field for smaller aftermarket businesses which might otherwise lack the resources for emissions testing and costly research and development efforts.
 

"We're one of the largest, most diverse communities of small-business manufacturers in the world," he explains. "We have some 3,500 companies that are making, innovating, creating and following dreams—doing things that normally only larger companies could do. By democratizing innovation across such a large base, we're empowering these small businesses to find new pathways and scale. That's one of our duties as an association—to connect people to resources, socialize ideas and give them a voice at the table."
 

FUTURE-PROOFING AN INDUSTRY


According to Moore, emissions compliance was a defining issue for SEMA, which learned a major lesson from its experiences safeguarding the industry's right to modify. "We were somewhat reactive on emissions. It taught us we need to be more proactive going forward," he observes, especially with the urgent challenge of addressing ADAS.
 

"ADAS systems are going to reshape the automotive experience and will have significantly greater impact on our industry than emissions did," Moore predicts.
 

Utilizing cameras, lidar and radar, these systems automate such vehicle safety functions as emergency braking, lane-keeping and adaptive cruise control, among others. And while OEMs are rolling them out rapidly in their new vehicles, the systems have yet to be standardized across automakers. Moreover, government regulators have adopted a cautious approach to setting blanket standards, preferring to see how many of these technologies shake out before mandating them.
 

3D scanning a vehicle in the SEMA Garage.

The SEMA Garage helped accelerate small-business adoption of laser scanning within the aftermarket. For those that still lack the technology, both Garage locations offer scanning services.

 

Regardless, these technologies have vast implications for vehicle modifications. As vehicles become further "software defined," ADAS is certain to become more deeply integrated within vehicle platforms. Even now, lifting, leveling or lowering a vehicle can interfere with ADAS sensors and their calibration. An aftermarket bumper or winch or a new wheel/tire combo can easily throw off ADAS features, rendering a vehicle unsafe. The wrong mods can void OEM warranties and raise huge liability issues.
 

"Many aftermarket manufacturers don't yet realize they're even affected," adds Luis Morales, SEMA director, vehicle technology and product development. "There's going to be a spike in urgency as ADAS features become federally mandated or undefeatable."
 

The SEMA Garage's response is the ADAS Research Centers located in both facilities. As ADAS "think tanks," the centers feature purpose-built environments, calibration systems and OEM scan tools so SEMA members can test, recalibrate and validate the fitment and function of their parts with ADAS features. The centers also research and produce white papers to help the aftermarket safely navigate these new technologies.
 

"We need to translate these concepts and educate our members so they can validate that their products aren't going to negatively impact how these systems work," explains Morales.
 

Keeping pace with propulsion technologies, the SEMA Garage has also been adding support for electrified vehicle (EV) and hybrid electrified vehicle (HEV) systems, including the specialized tools, safety and charging equipment required to work with such platforms. These updates will assist companies in developing parts for new- tech vehicles as well as the rapidly expanding EV conversion market.
 

But according to Morales, these additions are just the beginning of a larger range of programs the Garage is developing to help future-proof the aftermarket.
 

"EVs and HEVs are not the only vehicle propulsion solutions out there," he explains. "There are also new ICE opportunities emerging in hydrogen, gaseous fuels and commercial platforms. We're addressing this diversity to help assure our members that their product development won't just hit a dead end in five years. These technologies make the overall landscape of our industry much more colorful and present us with a lot more options."
 

From his vantage point in the SEMA government and public affairs office, Snyder views the SEMA Garage program as a vital pillar of the association's policy and advocacy work, lending credibility to discussions with regulatory agencies and lawmakers.
 

"One of our top legislative priorities right now is getting Congress to pass the ADAS Functionality and Integrity Act, a bill that would require the federal government to create guidelines for ADAS tolerances that would address calibration information gaps that currently exist," he notes, adding that SEMA Garage research and data is also crucial when engaging with the EPA, CARB, DOT, NHTSA and other agencies. Ultimately, he says, policy certainty reduces business risk and accelerates industry innovation.
 

STAYING AGILE, FINDING SOLUTIONS


 

A SEMA Garage staffer looking at 3D scans of a vehicle.

SEMA Garage plans to remain agile, investing in the right tools and talent for the drive forward while deepening relationships with OEMs and policymakers to protect aftermarket access.

 

Moore, Snyder and Morales all agree that the future of the automotive space will remain fast-moving and unpredictable—but most of all exciting. "It would be irresponsible to try to project that we know everything that's coming with precision, but we do know that technology is going to be moving quickly," Moore emphasizes.
 

Still, whatever twists and turns lie ahead, the SEMA Garage plans to remain agile, investing in the right tools and talent for the drive forward while deepening relationships with OEMs and policymakers to protect aftermarket access in the emerging SDV landscape.
 

"If we don't have those conversations," cautions Morales, "the aftermarket will find itself shut out very quickly." But as Snyder also hastens to add, through the SEMA Garage and association advocacy efforts "we now have a seat at the table, not just at local, state and national levels, but at a global level as well."
 

In the end, concludes Moore, "technology is about solving problems, and our job is to make sure the right people are paying attention to the right problems." 


 

Fri, 05/01/2026 - 13:11

By Michael Imlay

An exterior shot of the SEMA Garage in Diamond Bar, California.

 

Launched in 2014, the SEMA Garage Program Continues to Evolve, Keeping SEMA Members at the Forefront of Innovation

 

 

When the SEMA Garage first opened in Diamond Bar, California, in 2014, attendees came to new-vehicle measuring sessions toting items like cardboard, tracing paper, calipers, yardsticks and pencils. Today, they come armed with laser scanners.
 

Held regularly throughout the year, these SEMA Garage gatherings offer aftermarket businesses of all sizes first-hand access to new OEM vehicles, enabling them to design, develop, prototype and speed new parts to market early in a vehicle's production cycle. And while the purpose of these sessions hasn't changed over time, the tools that today's attendees utilize underscore not only the rapid technological advancements transforming the automotive space, but the SEMA Garage's ongoing mission to keep the aftermarket at the leading edge of the tech evolution.
 

"Our mission is no different now than it was back then in 2014," says Jim Moore, SEMA vice president, OEM and product development. "We support companies that manufacture products so they can put the best possible products they can make into the market and give end users the best possible experience that they can have with their vehicles. We view the SEMA Garage as a sort of 'member skunkworks' where all SEMA-member companies can leverage modern research and development assets quickly, easily and affordably."
 

What has evolved are the tools in SEMA's arsenal. The Garage program now encompasses two facilities—the original 15,000-sq.-ft. Diamond Bar Garage at SEMA's headquarters, and a second, 45,000-sq.-ft. facility that opened four years ago in Detroit. Both locations offer a large array of services to SEMA members, including Tech Transfer, 3D scanning and printing, emissions-compliance testing, measuring sessions, and installation and training centers (see sidebar, p. 75). Additionally, both SEMA Garage facilities are equipped with ADAS Research Centers, where experts explore the implications of advanced driver assistance systems and their interplay with aftermarket vehicle modifications.
 

An exterior shot of SEMA Garage Detroit

The 45,000-sq.-ft. Detroit SEMA Garage facility was added in 2022. Its close proximity to major American OEMs assists collaboration on the transformative technologies and issues that are rapidly reshaping the automotive space.

 

Moore notes that a key goal of the SEMA Garage program is to anticipate and identify new automotive trends and technologies to help SEMA members stay ahead of the curve and future-proof their businesses.
 

"We're creating a portfolio of tools that's expanding at the rate at which our market is demanding new access, new tools and new pathways," he explains, adding that exposure to the latest innovations can also accelerate their adoption among SEMA-member businesses.
 

Take, for example, laser scanners and 3D printers. When the first SEMA Garage opened, many smaller aftermarket parts makers were unfamiliar with such tools, let alone their capabilities and value for even a small operation. But after experiencing their potential through the Garage, more and more shops and companies began investing in these devices. Today they're common tools of the trade for builders, garages and parts manufacturers alike.
 

FROM ANALOG TO SOFTWARE-DEFINED


Yet these innovations pale in comparison to what's coming down the pike. According to Moore, the automotive industry is on the verge of a "macro technology shift" that will soon transform the "analog" cars and trucks of yesterday into the "software-defined vehicle [SDV] platforms" of tomorrow. From emissions-controlled internal-combustion engines (ICE) to electric powertrains and autonomous systems, "technology is going to redefine how we build, modify, enjoy and interact with our vehicles," he observes.
 

"What we're seeing now is really a radically new interpretation of what a vehicle can be," continues Moore. "All of the inputs in the vehicle are effectively becoming software-driven systems. What was once primarily an ecosystem of hardware upgrades is quickly expanding to include entirely new software-generated performance and user experiences."
 

And that radical shift is coming faster than perhaps any previous development in the automobile's 140-year history, requiring equally rapid adaption from SEMA and its members. As a critical hub in the association's response, the SEMA Garage is now working to expand its tools, research expertise and policy influence to ensure that aftermarket manufacturers can continue to innovate safely, legally and profitably as they navigate this evolution.
 

Meanwhile, Moore says the Garage also continues to build on the successes of existing services. Notably among them is the SEMA emissions compliance program, which has helped product developers achieve nearly 1,000 California Air Resources Board (CARB) executive orders (EOs) over the past 12 years.
 

This is no small achievement. The passage of the federal Clean Air Act in the '70s presented a major challenge to automotive parts manufacturing. Any product that might adversely impact vehicle emissions became illegal unless it could demonstrate compliance with clean-air standards. The main path to doing so meant undergoing CARB-prescribed emissions testing and documentation to obtain a CARB EO, effectively clearing a part for legal sale. The stakes were high: fines for noncompliance before sale could reach tens of thousands of dollars per part.
 

But many aftermarket manufacturers found CARB testing complicated, expensive and time consuming. The uncertainties around the entire process threatened to stifle the performance industry. Launched with the opening of the first SEMA Garage and expanded with the addition of the Detroit facility, the SEMA Garage emissions testing and certification program helped streamline the process, rein in costs and offer a surer path to compliance.
 

A car undergoing emissions testing at SEMA Garage.

Both SEMA Garage locations also include state-ofthe- art emissions testing labs. SEMA's emissions compliance program has become a game-changer for performance parts makers, streamlining the process of obtaining a CARB EO.

 

More recently, the SEMA Garage also introduced the SEMA Certified program, an EPA-accepted process for "49-state legality" that further fast-tracks the certification and sale of parts in all other states while a manufacturer awaits a final CARB EO for California. This has been a tremendous boon for speeding new parts to market, with approximately 200 certifications approved to date. Moreover, thanks to SEMA Garage testing and awareness programs targeted to the industry, aftermarket emissions compliance has grown dramatically.
 

"Our industry has made incredible progress in, frankly, a short amount of time," says Eric Snyder, SEMA senior director, federal government affairs. "The amount of demonstrated compliance has risen dramatically over the last 15 years, and SEMA has been at the forefront of that. The association has made significant investments to make it easier for SEMA member companies to do the testing to demonstrate emissions compliance, and that has given us tremendous credibility when we advocate for the industry in both Sacramento and Washington, D.C."
 

Moore is quick to underscore that SEMA Garage's emissions and other programs help level the playing field for smaller aftermarket businesses which might otherwise lack the resources for emissions testing and costly research and development efforts.
 

"We're one of the largest, most diverse communities of small-business manufacturers in the world," he explains. "We have some 3,500 companies that are making, innovating, creating and following dreams—doing things that normally only larger companies could do. By democratizing innovation across such a large base, we're empowering these small businesses to find new pathways and scale. That's one of our duties as an association—to connect people to resources, socialize ideas and give them a voice at the table."
 

FUTURE-PROOFING AN INDUSTRY


According to Moore, emissions compliance was a defining issue for SEMA, which learned a major lesson from its experiences safeguarding the industry's right to modify. "We were somewhat reactive on emissions. It taught us we need to be more proactive going forward," he observes, especially with the urgent challenge of addressing ADAS.
 

"ADAS systems are going to reshape the automotive experience and will have significantly greater impact on our industry than emissions did," Moore predicts.
 

Utilizing cameras, lidar and radar, these systems automate such vehicle safety functions as emergency braking, lane-keeping and adaptive cruise control, among others. And while OEMs are rolling them out rapidly in their new vehicles, the systems have yet to be standardized across automakers. Moreover, government regulators have adopted a cautious approach to setting blanket standards, preferring to see how many of these technologies shake out before mandating them.
 

3D scanning a vehicle in the SEMA Garage.

The SEMA Garage helped accelerate small-business adoption of laser scanning within the aftermarket. For those that still lack the technology, both Garage locations offer scanning services.

 

Regardless, these technologies have vast implications for vehicle modifications. As vehicles become further "software defined," ADAS is certain to become more deeply integrated within vehicle platforms. Even now, lifting, leveling or lowering a vehicle can interfere with ADAS sensors and their calibration. An aftermarket bumper or winch or a new wheel/tire combo can easily throw off ADAS features, rendering a vehicle unsafe. The wrong mods can void OEM warranties and raise huge liability issues.
 

"Many aftermarket manufacturers don't yet realize they're even affected," adds Luis Morales, SEMA director, vehicle technology and product development. "There's going to be a spike in urgency as ADAS features become federally mandated or undefeatable."
 

The SEMA Garage's response is the ADAS Research Centers located in both facilities. As ADAS "think tanks," the centers feature purpose-built environments, calibration systems and OEM scan tools so SEMA members can test, recalibrate and validate the fitment and function of their parts with ADAS features. The centers also research and produce white papers to help the aftermarket safely navigate these new technologies.
 

"We need to translate these concepts and educate our members so they can validate that their products aren't going to negatively impact how these systems work," explains Morales.
 

Keeping pace with propulsion technologies, the SEMA Garage has also been adding support for electrified vehicle (EV) and hybrid electrified vehicle (HEV) systems, including the specialized tools, safety and charging equipment required to work with such platforms. These updates will assist companies in developing parts for new- tech vehicles as well as the rapidly expanding EV conversion market.
 

But according to Morales, these additions are just the beginning of a larger range of programs the Garage is developing to help future-proof the aftermarket.
 

"EVs and HEVs are not the only vehicle propulsion solutions out there," he explains. "There are also new ICE opportunities emerging in hydrogen, gaseous fuels and commercial platforms. We're addressing this diversity to help assure our members that their product development won't just hit a dead end in five years. These technologies make the overall landscape of our industry much more colorful and present us with a lot more options."
 

From his vantage point in the SEMA government and public affairs office, Snyder views the SEMA Garage program as a vital pillar of the association's policy and advocacy work, lending credibility to discussions with regulatory agencies and lawmakers.
 

"One of our top legislative priorities right now is getting Congress to pass the ADAS Functionality and Integrity Act, a bill that would require the federal government to create guidelines for ADAS tolerances that would address calibration information gaps that currently exist," he notes, adding that SEMA Garage research and data is also crucial when engaging with the EPA, CARB, DOT, NHTSA and other agencies. Ultimately, he says, policy certainty reduces business risk and accelerates industry innovation.
 

STAYING AGILE, FINDING SOLUTIONS


 

A SEMA Garage staffer looking at 3D scans of a vehicle.

SEMA Garage plans to remain agile, investing in the right tools and talent for the drive forward while deepening relationships with OEMs and policymakers to protect aftermarket access.

 

Moore, Snyder and Morales all agree that the future of the automotive space will remain fast-moving and unpredictable—but most of all exciting. "It would be irresponsible to try to project that we know everything that's coming with precision, but we do know that technology is going to be moving quickly," Moore emphasizes.
 

Still, whatever twists and turns lie ahead, the SEMA Garage plans to remain agile, investing in the right tools and talent for the drive forward while deepening relationships with OEMs and policymakers to protect aftermarket access in the emerging SDV landscape.
 

"If we don't have those conversations," cautions Morales, "the aftermarket will find itself shut out very quickly." But as Snyder also hastens to add, through the SEMA Garage and association advocacy efforts "we now have a seat at the table, not just at local, state and national levels, but at a global level as well."
 

In the end, concludes Moore, "technology is about solving problems, and our job is to make sure the right people are paying attention to the right problems." 


 

Fri, 05/01/2026 - 11:45

By Cristian Gonzalez

2025 Battle of the Builders winner 'Fenderless' driving on a rural road.

 

Troy Trepanier secures his second win at the 2025 Battle of the Builders Presented by Mothers Polish.

 

There's something to say about those who keep winning, but what is it? Is it that they are that skilled in their trade? Or is it that they know themselves? Do they know their product and the market well enough to know when it's time to shine? For Troy Trepanier and his exceptionally talented team at Rad Rides by Troy, the answer is yes to all the above.
 

Trepanier started his custom shop in 1995 in partnership with his now late father. Since then, his shop has risen to industry fame through seamless fabrication and land-speed performance, garnering massive accolades and awards, including now two overall wins with the SEMA Battle of the Builders (BOTB) Presented by Mothers Polish—SEMA's custom-vehicle competition that takes place at the SEMA Show.
 

Builders can compete in one of the contest's four categories: 4 Wheel Drive & Off-Road; Hot Rod & Hot Rod Truck; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns (builders 29 and under). Industry judges narrow down the field each day until there are four categorical winners crowned as class champions.
 

A graphic detailing the Fenderless build.

A fender-less '36 Ford had to be planned and finessed carefully. Adam Bank's sketch of the early Fenderless solidified their plan for going forward.

 

For the 2025 iteration of BOTB, Rad Rides brought a coach-built '36 roadster coined Fenderless that was commissioned by collector and hot-rod historian Ross Myers. Trepanier and company rolled into Las Vegas for the SEMA Show to compete against 39 other top-shelf builds. Day by day, the competition whittled down to 12 builders, three from each class. The 12 finalists judged each other, and their votes not only determined the four class champions, but also the overall BOTB winner which went to Trepanier and his '36 roadster.
 

In true SEMA fashion, we had to break down and study the anatomy of this success. We reached out to Trepanier and Adam Banks—designer and lead fabricator for Fenderless—to better understand the inspiration behind the build, the details that make this roadster special and what they think the future of custom car-building holds.
 

STAYING TRUE TO TIME


Like most builds, Fenderless began with an idea and a relationship between the owner and the shop. Myers had entrusted Trepanier with previous projects before and came to him and Banks on the possibility of building a roadster around the '36 Ford.
 

Myers proposed a fender-less style and Trepanier thought it would be a hot idea. "If [Ford] would have made a fender-less roadster in '36, it'd have been awesome. The '36 is one of the prettiest cars that Ford had done back then. So the challenge was then 'game on,'" says Trepanier; that challenge being making the fender-less look work.
 

Banks had some concerns with the initial idea. "They're beautiful cars, but doing one as sort of a highboy style, it's very difficult because when you take the fenders off, it doesn't lend itself to that look very well. I always describe it as sort of looking like a bumblebee," he explains.
 

But Banks was confident he could bring Myers' vision to life, and Trepanier had equal confidence in Banks' design. "The way that Adam designed and reproportioned everything. I felt it was spot-on, and it really just came to fruition. It's our best work by a mile," says Trepanier.
 

OEM QUALITY, AFTERMARKET FASHION


While nearly everything on this vehicle would be built in-house from the frame up, the philosophy behind Fenderless was to aesthetically build a car that could look like it came off Ford's 1936 assembly line.
 

"We spent a lot of time trying to make things look like they were appropriate for this car. And while it's not necessarily a themed car or a traditional hot rod, we wanted all the pieces we made for it manufactured to look like they belonged with this car and were possibly manufactured at some point by Ford. So there's a lot of nuances to that and how we designed wheels, suspension components, steering and everything else," says Banks.
 

Trepanier would get admirers who, upon seeing the custom hot rod, would take it for a lightly fabricated Ford. While some might take such remarks as an insult, Trepanier took them as compliments—signals that they achieved what they were after.
 

Trepanier believes a simpler, more fitted look will always move more people than something more extravagant or eccentric. "If it blends in and looks natural when looking at it, then I believe you've done it right," he says.
 

A detailed look at the dashboard of the Fenderless roadster.

A complete custom interior was done almost entirely in house at Rad Rides—along with the rest of the build. The only exception was any chrome plating.

 

The build shines in its simplicity and elegance, but its construction was far from simple, as the Rad team designed and constructed everything in-house: the frame, the dash, the upholstery, the wheels and suspension components. Short of molding their own tires and chrome plating, Trepanier kept nearly everything under his roof.
 

"We do everything right here. We don't rely on anybody," he explains. "And I always say there's guys that build car bodies. They might say, 'We built the body.' And that's cool, right? There's not very many that do it [all under one shop]. We did all the machining on all the suspension, all the wheels. We made the door hinges, the door handles, the steering column, the radiator tanks, and we made a lot of other parts."
 

He continues, "As I've done this for 30 years, each time maybe we didn't do a certain part of [the build]. The next time we're like, 'Alright, what's the equipment we need to do that? And we [need] people that can do it.' We try to control our own destiny that way—by doing everything here."
 

HELLO FROM THE UNDERSIDE


Among the many winning features, Trepanier thinks a large part of his win came from the unique perspectives the BOTB event offered to judges and the audience. With a vehicle lift as part of the stage, the builders were able to showcase the well-thought-out craftsmanship that went into the underside. "When we raised it, and the guys went under, it was, like, jaw-dropping for them… I think it caught them off guard," expresses Trepanier.
 

Lifting the vehicle allows the judges to get a full 360-degree view of it, and it lends the builders the chance to create something unique that only a few would be able to see and appreciate.
 

Fenderless' underside matched its roadside view—unique and simple. What caught everyone off guard was just how well every component complemented the other. The matching oil pans, the control arms, even the brake drums all pay homage to other components with familiar fin features. It's the kind of attention to detail that demands your gaze.
 

Once you study the vehicle's underside, you begin to better understand Troy's philosophy on building—less is more, and more can sometimes feel "like drinking out of a fire hose." Something simple like the fin design, coupled with artistic vision, can still draw eyes.
 

"Just try to keep it simple," asserts Trepanier. "When I look at the bottom of the car, everything looks like it's very in order and very simple, [almost] like it's missing something, but it's just the stuff you don't need. The stuff that it needs to work is there, and that's it."
 

OLD AND NEW ENGINEERING


While the body was made to stay close to a Ford '36 Roadster, the engine told a little different story, one of perfect synthesis between old and modern engineering.
 

The Rad team fitted a '57 Ford 312ci Y-block into the fabricated engine bay, and it boasts a few unique parts blending old and new technologies. Bringing power into the old motor is the McCullough VR57 supercharger. In the spirit of "from factory," the finned supercharger was an available add-on for the '57 Thunderbird, which according to Hemmings, brought the 312-equipped Thunderbird up to 300 hp.
 

Exhaust manifolds on Fenderless

The exhaust manifolds were 3D printed by Beehive Industries. They are a representation of advanced technology that may soon fill the aftermarket landscape.

 

What really tied the engine together aesthetically was the in-house machined air plenum, which Banks said many believed the supercharger was machined around. "A lot of people think that we machined [the supercharger] case to match the air plenum and some of the other things on the car, but it was the other way around. We just cleaned it up, and then we made the air plenum look like it belonged with the supercharger," he explains.
 

Exhibiting the future of aftermarket building technology were the exhaust manifolds. Banks and Trepanier were approached by an old peer who jumped from the automotive industry into defense and aerospace. He came to them saying he now worked for Beehive Industries, manufacturing 3D-printed metal parts for jet and helicopter engines, and offered to build something unique for this project.
 

What came off the print bed were custom intake manifolds 3D printed from Inconel. Banks explains, "From what I understand, it [came from] the only printer in the United States, at least at the time, that was able to print those in one piece where you didn't have to weld multiple components together… Brian Ferguson, who works for us in the shop here, deburred and polished them. That's what we ended up with. The corrosion resistance is very similar to stainless steel, but Inconel has better heat characteristics as far as expansion than stainless steel. So it's used for a lot of high-performance applications and way overkill for this car."
 

A GOOD HAND TO PLAY


Rad Rides had previously won the BOTB back in 2017 with their '29 Ford Model A Tudor, but despite building incredible vehicles since, they've held back from throwing their hat in the ring, but why?
 

To put it simply, "I figured that eight-year span was a pretty good time frame to give it another shot and this was the right car," said Trepanier. But as he explored and divulged his answer, he became more esoteric in his reasoning.
 

"It was the right car," he said. He believed he and his team had built "top-shelf" builds—all capable of garnering accolades and all with the same quality as Fenderless. "But it's not the same feel. Maybe [because they were] more driven towards that customer? I call them artsy-fartsy builds sometimes, and they're a little more elegant, but it's just not the right feel."
 

Trepanier had forged a career around building some incredibly well-engineered cars, and with the full creative freedom that Myers had entrusted him, he and his team built something worthwhile that could create buzz and drop jaws onto the Show floor.
 

It's a skill and trade that he has spent more than 20 years developing. Trepanier has carried this philosophy of continually improving, striving to grow and build upon what's there. Twenty years of developing skills and purchasing tooling enabled the shop to build a vehicle from scratch, and it gave him the foresight to know when it was the right time to compete against the aftermarket's best builds. "We're constantly getting better. We're constantly pushing ourselves to get better each time and make it easier to work on and make it work better," says Trepanier.
 

WHAT THE FUTURE MAY HOLD

 

Fenderless from the rear quarter.

Everything on Fenderless was uniform and followed certain style.

 

While we had Trepanier's and Banks' brains to pick, we asked the two industry pacesetters where they see the building trends headed from their positions in the industry.
 

Both mentioned that with the rise of accessible technology, we could see much more advanced builds on an elevated scale. "It just keeps elevating," says Trepanier. "There were, who knows, probably hundreds of cars there that were $1,000,000 or more—easy. Hundreds, maybe more? It's crazy where it's come to. But the money's out there. The industry is strong, and it just keeps getting better."
 

Trepanier's sentiments echoed those of SEMA Vice President of OEM and Product Development Jim Moore in our previous article "Trends Unboxed" (SEMA magazine January/February 2026), which evaluated trends seen at the SEMA Show. Moore argued that build quality is improving exponentially and will continue as access to advanced technologies increases.
 

Banks added that he also sees a rise in imported cars making their way into the building scene, a foreshadowing that aligns with the recent prevalence of Japanese imports showcased at the 2025 SEMA Show. But he also agreed with Trepanier that elevated builds on the level of OE quality are around the corner, enabled by improved scanning tools and 3D-printed components.
 

He says, "I personally think that all the technologies are going to help facilitate that we're going to get things closer and closer to OE quality, but as a one-off. And so I think there's a number of cars that were at SEMA this year that are pretty good representations of the next step in that sort of evolution."
 

While we wait for what's in store for this coming 2026 BOTB with a new line of skillfully crafted cars and trucks, we are left with Trepanier's notice for those patiently waiting to see what's brewing in the Rad Rides garage and their next BOTB entree, "It's going to be over the top… and just lights out."
 

BFGoodrich YOUNG GUNS CLASS WINNER: THOMAS DICKERSON

 

BFGoodrich Young Guns Class Winner: Thomas Dickerson.

Thomas Dickerson accepts his award among the other young guns.


Each categorical winner of the Battle of the Builders (BOTB) Presented by Mothers is a champion in their own class. And while each has gone up against a fleet of stellar entries and has been crowned a category winner, there's something special to be said about the BFGoodrich Young Guns winner.
 

The BFGoodrich Young Guns class is for up-and-coming builders under age 29. Created to highlight the emerging generation of builders making headway in the industry, it encourages newcomers to show their talents in the competitive yet supportive environment that is BOTB.
 

While short on experience, the builds these young men and women produce are nothing short of extraordinary, and they cast a bright light on our industry's future.
 

Shining brightest was this year's winner of that category, Thomas Dickerson from Lexington, Georgia, and his refined '67 Chevy C10.
 

Dickerson is no stranger to the BOTB battlefield. In 2021, he entered the Young Guns division with his '67 Shelby GT350 Mustang. To his surprise at age 22, he made his way into the top 40. Following the competition, the experience ignited a new sense of inspiration in him.
 

Returning from Las Vegas, he decided to return to the BOTB stage with a truck platform, specifically his grandfather's old C10. "I got to see many builds from industry professionals and made it a target to hit. I wanted the truck to push me out of my boundaries and solidify my spot in the industry as I get my start," says Dickerson.
 

With this new fire in him, he got to work planning this C10 build. Dickerson was inspired by a pro-touring car he saw paired to a C10 truck. He wanted a performance-based build, yet still emanated the class of a C10. "I worked on a rendering with Tavis Highlander through Art Morrison and we came up with the perfect design to merge the performance aspects with a pro-touring look in a C10," explains Dickerson.
 

A METAL CANVAS

 

Thomas Dickerson's C10 Young Guns build.

Powering the Chevy is a GM Performance LT4 motor.

 

The C10 was Dickerson's canvas but also his training module. With no customer to work with, he was able to completely fabricate and mold the truck to his vision—from the new metal body to the fabricated, modernized dash and interior. But building the truck himself meant stepping out of his comfort zone and entering new territory, including interior design and upholstery.
 

Equally as impressive is the elegant wooden bed he constructed with an actuating lift, allowing eyes to spectate the bronze-painted and smoothed Art Morrison frame and differential. The bed was custom-fabricated and made with Brazilian ironwood. The best part—it automatically drops back down when the engine turns over.
 

Speaking of that engine, the Chevy's custom engine bay cradles a GM Performance LT4 motor—generating 650 hp—paired with a 10L90 10-speed transmission.
 

Dickerson regularly updated social-media followers on Facebook and Instagram, garnering significant anticipation and the final product put Dickerson at the head of the field—putting him in the same league with industry professionals for the overall winning title. While Troy Trepanier came out best in Show, Dickerson still carved his name in SEMA history. "Having received the top award for Battle of the Builders Young Guns is definitely surreal to me still. I definitely feel like the truck earned its spot every step through the competition and it was cool hearing the responses from industry professionals," says Dickerson.
 

OPENING DOORS

 

Thomas Dickerson's C10 Young Guns build.

Dickerson's C10 drives onto the lift to show off the hidden craftsmanship and flair riding underneath.

 

Dickerson is a true believer in the Young Guns portion of BOTB, having competed in the category twice now. He believes it instills inspiration to younger, greener industry hopefuls, showing them what is possible for someone at 25-years-old with passion and hard work.
 

Motivating the next generation to get involved in the industry has been a mission priority for SEMA, as it ensures the specialty-equipment market's future vitality. And it's why BFGoodrich has partnered with SEMA to help elevate the Young Guns division of the competition.
 

It's a move that even has Dickerson excited. As he puts it, "I believe with BFGoodrich joining the fight, I think [Young Guns] will only continue to grow with support like theirs as a proven name in our industry. Young Guns gives the chance for a young builder to be placed in the event and gives the builder the opportunity to network and connect."
 

With BFGoodrich now a proud sponsor of Young Guns, it brings a new lens of legitimacy to the platform as well as increased audience reach through their media channels. More companies and entities will see a tier-one name attached to the Young Guns competition, and pay attention to what these youngsters have to offer.

 

An image of the underside of the C10.

Dickerson's C10 drives onto the lift to show off the hidden craftsmanship and flair riding underneath.

 

Getting these young builders and their vehicles out to the Las Vegas Show floor offers them incredible opportunities. Dickerson himself experienced this during his first BOTB run. According to an interview he did with ScottieDTV, many of the companies he networked with at the 2021 SEMA Show followed up and partnered with him on the C10 build. "These companies allowed me to push the boundaries as a young gun and it really shows," says Dickerson. "Their unwavering support allowed me to produce an extremely high-quality build and familiarize myself with professional high-quality products used by many industry [members]."
 

Dickerson feels the industry could always do more to showcase and promote career opportunities within the aftermarket, especially in schools. It's a matter that resonates deeply with him, and he is doing his part locally: "Personally, going through technical college is where I got my foot in the door, but I did not have a path to follow. I have been helping lay a path for those local to me to follow if they truly have a passion to get into this industry."
 

With a Young Guns trophy under his belt, Dickerson's mission remains relatively unchanged. With his new shop, Thomas Performance Engineering, he plans to continue building pre-'90s classic vehicles. Currently, he's working on a client's '63 split-window Corvette with an LT4. He also works closely with Art Morrison Enterprises, finessing and outfitting special-ordered chassis with drivetrain assemblies.
 

"This entire business endeavor has been the result of years of proper planning along with guidance from my industry mentors, who have made this industry what it is," says Dickerson.
 

Regarding future BOTB events, "I do plan to compete again one day soon," says Dickerson.
 

"I can't compete in Young Guns as I have won, but I do plan to compete in the Hot Rod Class as an up-and-coming professional."
 

Dickerson has proven his creative talent and has established himself as a top-tier builder, and the industry awaits to see how he'll fare next to the big dogs with his next project. "The future is bright, and Thomas Performance Engineering will continue to grow and leave a path for those who are interested in making a career in this amazing industry," he concludes.
 

To learn more about him, Dickerson recommends checking out his self-titled episode of the "Oil and Whiskey Podcast" where he sits down to talk about his business, his build and thoughts on the industry. 

 

Fri, 05/01/2026 - 11:45

By Cristian Gonzalez

2025 Battle of the Builders winner 'Fenderless' driving on a rural road.

 

Troy Trepanier secures his second win at the 2025 Battle of the Builders Presented by Mothers Polish.

 

There's something to say about those who keep winning, but what is it? Is it that they are that skilled in their trade? Or is it that they know themselves? Do they know their product and the market well enough to know when it's time to shine? For Troy Trepanier and his exceptionally talented team at Rad Rides by Troy, the answer is yes to all the above.
 

Trepanier started his custom shop in 1995 in partnership with his now late father. Since then, his shop has risen to industry fame through seamless fabrication and land-speed performance, garnering massive accolades and awards, including now two overall wins with the SEMA Battle of the Builders (BOTB) Presented by Mothers Polish—SEMA's custom-vehicle competition that takes place at the SEMA Show.
 

Builders can compete in one of the contest's four categories: 4 Wheel Drive & Off-Road; Hot Rod & Hot Rod Truck; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns (builders 29 and under). Industry judges narrow down the field each day until there are four categorical winners crowned as class champions.
 

A graphic detailing the Fenderless build.

A fender-less '36 Ford had to be planned and finessed carefully. Adam Bank's sketch of the early Fenderless solidified their plan for going forward.

 

For the 2025 iteration of BOTB, Rad Rides brought a coach-built '36 roadster coined Fenderless that was commissioned by collector and hot-rod historian Ross Myers. Trepanier and company rolled into Las Vegas for the SEMA Show to compete against 39 other top-shelf builds. Day by day, the competition whittled down to 12 builders, three from each class. The 12 finalists judged each other, and their votes not only determined the four class champions, but also the overall BOTB winner which went to Trepanier and his '36 roadster.
 

In true SEMA fashion, we had to break down and study the anatomy of this success. We reached out to Trepanier and Adam Banks—designer and lead fabricator for Fenderless—to better understand the inspiration behind the build, the details that make this roadster special and what they think the future of custom car-building holds.
 

STAYING TRUE TO TIME


Like most builds, Fenderless began with an idea and a relationship between the owner and the shop. Myers had entrusted Trepanier with previous projects before and came to him and Banks on the possibility of building a roadster around the '36 Ford.
 

Myers proposed a fender-less style and Trepanier thought it would be a hot idea. "If [Ford] would have made a fender-less roadster in '36, it'd have been awesome. The '36 is one of the prettiest cars that Ford had done back then. So the challenge was then 'game on,'" says Trepanier; that challenge being making the fender-less look work.
 

Banks had some concerns with the initial idea. "They're beautiful cars, but doing one as sort of a highboy style, it's very difficult because when you take the fenders off, it doesn't lend itself to that look very well. I always describe it as sort of looking like a bumblebee," he explains.
 

But Banks was confident he could bring Myers' vision to life, and Trepanier had equal confidence in Banks' design. "The way that Adam designed and reproportioned everything. I felt it was spot-on, and it really just came to fruition. It's our best work by a mile," says Trepanier.
 

OEM QUALITY, AFTERMARKET FASHION


While nearly everything on this vehicle would be built in-house from the frame up, the philosophy behind Fenderless was to aesthetically build a car that could look like it came off Ford's 1936 assembly line.
 

"We spent a lot of time trying to make things look like they were appropriate for this car. And while it's not necessarily a themed car or a traditional hot rod, we wanted all the pieces we made for it manufactured to look like they belonged with this car and were possibly manufactured at some point by Ford. So there's a lot of nuances to that and how we designed wheels, suspension components, steering and everything else," says Banks.
 

Trepanier would get admirers who, upon seeing the custom hot rod, would take it for a lightly fabricated Ford. While some might take such remarks as an insult, Trepanier took them as compliments—signals that they achieved what they were after.
 

Trepanier believes a simpler, more fitted look will always move more people than something more extravagant or eccentric. "If it blends in and looks natural when looking at it, then I believe you've done it right," he says.
 

A detailed look at the dashboard of the Fenderless roadster.

A complete custom interior was done almost entirely in house at Rad Rides—along with the rest of the build. The only exception was any chrome plating.

 

The build shines in its simplicity and elegance, but its construction was far from simple, as the Rad team designed and constructed everything in-house: the frame, the dash, the upholstery, the wheels and suspension components. Short of molding their own tires and chrome plating, Trepanier kept nearly everything under his roof.
 

"We do everything right here. We don't rely on anybody," he explains. "And I always say there's guys that build car bodies. They might say, 'We built the body.' And that's cool, right? There's not very many that do it [all under one shop]. We did all the machining on all the suspension, all the wheels. We made the door hinges, the door handles, the steering column, the radiator tanks, and we made a lot of other parts."
 

He continues, "As I've done this for 30 years, each time maybe we didn't do a certain part of [the build]. The next time we're like, 'Alright, what's the equipment we need to do that? And we [need] people that can do it.' We try to control our own destiny that way—by doing everything here."
 

HELLO FROM THE UNDERSIDE


Among the many winning features, Trepanier thinks a large part of his win came from the unique perspectives the BOTB event offered to judges and the audience. With a vehicle lift as part of the stage, the builders were able to showcase the well-thought-out craftsmanship that went into the underside. "When we raised it, and the guys went under, it was, like, jaw-dropping for them… I think it caught them off guard," expresses Trepanier.
 

Lifting the vehicle allows the judges to get a full 360-degree view of it, and it lends the builders the chance to create something unique that only a few would be able to see and appreciate.
 

Fenderless' underside matched its roadside view—unique and simple. What caught everyone off guard was just how well every component complemented the other. The matching oil pans, the control arms, even the brake drums all pay homage to other components with familiar fin features. It's the kind of attention to detail that demands your gaze.
 

Once you study the vehicle's underside, you begin to better understand Troy's philosophy on building—less is more, and more can sometimes feel "like drinking out of a fire hose." Something simple like the fin design, coupled with artistic vision, can still draw eyes.
 

"Just try to keep it simple," asserts Trepanier. "When I look at the bottom of the car, everything looks like it's very in order and very simple, [almost] like it's missing something, but it's just the stuff you don't need. The stuff that it needs to work is there, and that's it."
 

OLD AND NEW ENGINEERING


While the body was made to stay close to a Ford '36 Roadster, the engine told a little different story, one of perfect synthesis between old and modern engineering.
 

The Rad team fitted a '57 Ford 312ci Y-block into the fabricated engine bay, and it boasts a few unique parts blending old and new technologies. Bringing power into the old motor is the McCullough VR57 supercharger. In the spirit of "from factory," the finned supercharger was an available add-on for the '57 Thunderbird, which according to Hemmings, brought the 312-equipped Thunderbird up to 300 hp.
 

Exhaust manifolds on Fenderless

The exhaust manifolds were 3D printed by Beehive Industries. They are a representation of advanced technology that may soon fill the aftermarket landscape.

 

What really tied the engine together aesthetically was the in-house machined air plenum, which Banks said many believed the supercharger was machined around. "A lot of people think that we machined [the supercharger] case to match the air plenum and some of the other things on the car, but it was the other way around. We just cleaned it up, and then we made the air plenum look like it belonged with the supercharger," he explains.
 

Exhibiting the future of aftermarket building technology were the exhaust manifolds. Banks and Trepanier were approached by an old peer who jumped from the automotive industry into defense and aerospace. He came to them saying he now worked for Beehive Industries, manufacturing 3D-printed metal parts for jet and helicopter engines, and offered to build something unique for this project.
 

What came off the print bed were custom intake manifolds 3D printed from Inconel. Banks explains, "From what I understand, it [came from] the only printer in the United States, at least at the time, that was able to print those in one piece where you didn't have to weld multiple components together… Brian Ferguson, who works for us in the shop here, deburred and polished them. That's what we ended up with. The corrosion resistance is very similar to stainless steel, but Inconel has better heat characteristics as far as expansion than stainless steel. So it's used for a lot of high-performance applications and way overkill for this car."
 

A GOOD HAND TO PLAY


Rad Rides had previously won the BOTB back in 2017 with their '29 Ford Model A Tudor, but despite building incredible vehicles since, they've held back from throwing their hat in the ring, but why?
 

To put it simply, "I figured that eight-year span was a pretty good time frame to give it another shot and this was the right car," said Trepanier. But as he explored and divulged his answer, he became more esoteric in his reasoning.
 

"It was the right car," he said. He believed he and his team had built "top-shelf" builds—all capable of garnering accolades and all with the same quality as Fenderless. "But it's not the same feel. Maybe [because they were] more driven towards that customer? I call them artsy-fartsy builds sometimes, and they're a little more elegant, but it's just not the right feel."
 

Trepanier had forged a career around building some incredibly well-engineered cars, and with the full creative freedom that Myers had entrusted him, he and his team built something worthwhile that could create buzz and drop jaws onto the Show floor.
 

It's a skill and trade that he has spent more than 20 years developing. Trepanier has carried this philosophy of continually improving, striving to grow and build upon what's there. Twenty years of developing skills and purchasing tooling enabled the shop to build a vehicle from scratch, and it gave him the foresight to know when it was the right time to compete against the aftermarket's best builds. "We're constantly getting better. We're constantly pushing ourselves to get better each time and make it easier to work on and make it work better," says Trepanier.
 

WHAT THE FUTURE MAY HOLD

 

Fenderless from the rear quarter.

Everything on Fenderless was uniform and followed certain style.

 

While we had Trepanier's and Banks' brains to pick, we asked the two industry pacesetters where they see the building trends headed from their positions in the industry.
 

Both mentioned that with the rise of accessible technology, we could see much more advanced builds on an elevated scale. "It just keeps elevating," says Trepanier. "There were, who knows, probably hundreds of cars there that were $1,000,000 or more—easy. Hundreds, maybe more? It's crazy where it's come to. But the money's out there. The industry is strong, and it just keeps getting better."
 

Trepanier's sentiments echoed those of SEMA Vice President of OEM and Product Development Jim Moore in our previous article "Trends Unboxed" (SEMA magazine January/February 2026), which evaluated trends seen at the SEMA Show. Moore argued that build quality is improving exponentially and will continue as access to advanced technologies increases.
 

Banks added that he also sees a rise in imported cars making their way into the building scene, a foreshadowing that aligns with the recent prevalence of Japanese imports showcased at the 2025 SEMA Show. But he also agreed with Trepanier that elevated builds on the level of OE quality are around the corner, enabled by improved scanning tools and 3D-printed components.
 

He says, "I personally think that all the technologies are going to help facilitate that we're going to get things closer and closer to OE quality, but as a one-off. And so I think there's a number of cars that were at SEMA this year that are pretty good representations of the next step in that sort of evolution."
 

While we wait for what's in store for this coming 2026 BOTB with a new line of skillfully crafted cars and trucks, we are left with Trepanier's notice for those patiently waiting to see what's brewing in the Rad Rides garage and their next BOTB entree, "It's going to be over the top… and just lights out."
 

BFGoodrich YOUNG GUNS CLASS WINNER: THOMAS DICKERSON

 

BFGoodrich Young Guns Class Winner: Thomas Dickerson.

Thomas Dickerson accepts his award among the other young guns.


Each categorical winner of the Battle of the Builders (BOTB) Presented by Mothers is a champion in their own class. And while each has gone up against a fleet of stellar entries and has been crowned a category winner, there's something special to be said about the BFGoodrich Young Guns winner.
 

The BFGoodrich Young Guns class is for up-and-coming builders under age 29. Created to highlight the emerging generation of builders making headway in the industry, it encourages newcomers to show their talents in the competitive yet supportive environment that is BOTB.
 

While short on experience, the builds these young men and women produce are nothing short of extraordinary, and they cast a bright light on our industry's future.
 

Shining brightest was this year's winner of that category, Thomas Dickerson from Lexington, Georgia, and his refined '67 Chevy C10.
 

Dickerson is no stranger to the BOTB battlefield. In 2021, he entered the Young Guns division with his '67 Shelby GT350 Mustang. To his surprise at age 22, he made his way into the top 40. Following the competition, the experience ignited a new sense of inspiration in him.
 

Returning from Las Vegas, he decided to return to the BOTB stage with a truck platform, specifically his grandfather's old C10. "I got to see many builds from industry professionals and made it a target to hit. I wanted the truck to push me out of my boundaries and solidify my spot in the industry as I get my start," says Dickerson.
 

With this new fire in him, he got to work planning this C10 build. Dickerson was inspired by a pro-touring car he saw paired to a C10 truck. He wanted a performance-based build, yet still emanated the class of a C10. "I worked on a rendering with Tavis Highlander through Art Morrison and we came up with the perfect design to merge the performance aspects with a pro-touring look in a C10," explains Dickerson.
 

A METAL CANVAS

 

Thomas Dickerson's C10 Young Guns build.

Powering the Chevy is a GM Performance LT4 motor.

 

The C10 was Dickerson's canvas but also his training module. With no customer to work with, he was able to completely fabricate and mold the truck to his vision—from the new metal body to the fabricated, modernized dash and interior. But building the truck himself meant stepping out of his comfort zone and entering new territory, including interior design and upholstery.
 

Equally as impressive is the elegant wooden bed he constructed with an actuating lift, allowing eyes to spectate the bronze-painted and smoothed Art Morrison frame and differential. The bed was custom-fabricated and made with Brazilian ironwood. The best part—it automatically drops back down when the engine turns over.
 

Speaking of that engine, the Chevy's custom engine bay cradles a GM Performance LT4 motor—generating 650 hp—paired with a 10L90 10-speed transmission.
 

Dickerson regularly updated social-media followers on Facebook and Instagram, garnering significant anticipation and the final product put Dickerson at the head of the field—putting him in the same league with industry professionals for the overall winning title. While Troy Trepanier came out best in Show, Dickerson still carved his name in SEMA history. "Having received the top award for Battle of the Builders Young Guns is definitely surreal to me still. I definitely feel like the truck earned its spot every step through the competition and it was cool hearing the responses from industry professionals," says Dickerson.
 

OPENING DOORS

 

Thomas Dickerson's C10 Young Guns build.

Dickerson's C10 drives onto the lift to show off the hidden craftsmanship and flair riding underneath.

 

Dickerson is a true believer in the Young Guns portion of BOTB, having competed in the category twice now. He believes it instills inspiration to younger, greener industry hopefuls, showing them what is possible for someone at 25-years-old with passion and hard work.
 

Motivating the next generation to get involved in the industry has been a mission priority for SEMA, as it ensures the specialty-equipment market's future vitality. And it's why BFGoodrich has partnered with SEMA to help elevate the Young Guns division of the competition.
 

It's a move that even has Dickerson excited. As he puts it, "I believe with BFGoodrich joining the fight, I think [Young Guns] will only continue to grow with support like theirs as a proven name in our industry. Young Guns gives the chance for a young builder to be placed in the event and gives the builder the opportunity to network and connect."
 

With BFGoodrich now a proud sponsor of Young Guns, it brings a new lens of legitimacy to the platform as well as increased audience reach through their media channels. More companies and entities will see a tier-one name attached to the Young Guns competition, and pay attention to what these youngsters have to offer.

 

An image of the underside of the C10.

Dickerson's C10 drives onto the lift to show off the hidden craftsmanship and flair riding underneath.

 

Getting these young builders and their vehicles out to the Las Vegas Show floor offers them incredible opportunities. Dickerson himself experienced this during his first BOTB run. According to an interview he did with ScottieDTV, many of the companies he networked with at the 2021 SEMA Show followed up and partnered with him on the C10 build. "These companies allowed me to push the boundaries as a young gun and it really shows," says Dickerson. "Their unwavering support allowed me to produce an extremely high-quality build and familiarize myself with professional high-quality products used by many industry [members]."
 

Dickerson feels the industry could always do more to showcase and promote career opportunities within the aftermarket, especially in schools. It's a matter that resonates deeply with him, and he is doing his part locally: "Personally, going through technical college is where I got my foot in the door, but I did not have a path to follow. I have been helping lay a path for those local to me to follow if they truly have a passion to get into this industry."
 

With a Young Guns trophy under his belt, Dickerson's mission remains relatively unchanged. With his new shop, Thomas Performance Engineering, he plans to continue building pre-'90s classic vehicles. Currently, he's working on a client's '63 split-window Corvette with an LT4. He also works closely with Art Morrison Enterprises, finessing and outfitting special-ordered chassis with drivetrain assemblies.
 

"This entire business endeavor has been the result of years of proper planning along with guidance from my industry mentors, who have made this industry what it is," says Dickerson.
 

Regarding future BOTB events, "I do plan to compete again one day soon," says Dickerson.
 

"I can't compete in Young Guns as I have won, but I do plan to compete in the Hot Rod Class as an up-and-coming professional."
 

Dickerson has proven his creative talent and has established himself as a top-tier builder, and the industry awaits to see how he'll fare next to the big dogs with his next project. "The future is bright, and Thomas Performance Engineering will continue to grow and leave a path for those who are interested in making a career in this amazing industry," he concludes.
 

To learn more about him, Dickerson recommends checking out his self-titled episode of the "Oil and Whiskey Podcast" where he sits down to talk about his business, his build and thoughts on the industry. 

 

Thu, 04/02/2026 - 22:19

By SEMA News Editors

Aerial view image of the Las Vegas Strip.

 

SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show, November 3-6, in Las Vegas.

With these deals from exclusive SEMA Show partners--detailed below--attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event.

 

Airline Discount Codes for 2026 SEMA Show Attendees

All codes are valid for travel dates October 27 through November 9, 2026.

Can't view the table? Scroll to the bottom of it for the text-only details.

AIRLINE DISCOUNT CODE PHONE WEBSITE
Alaska Airlines 7% off published fares CMO943 800-445-4435 (fee applies to phone reservations) Click here to visit alaskaair.com.
United Airlines 2%, 5%, or 7% discounts* ZS5W757550 800-426-1122** Click here to book on the United website.
Delta Air Lines 3%, 5%, or 8% discounts* NY4K4 1-800-328-1111*** Click here to book on the Delta Air Lines website.

 

 

Alaska Airlines
7% off published fares 
October 27 - November 9, 2026 
CMO943
1-800-445-4435 (fee applies to phone reservations)
alaskaair.com

 

United Airlines
2%, 5%, or 7% discounts*
October 27 - November 9, 2026
ZS5W757550
(800) 426-1122**
Click here to book on the United website.

 

Delta Air Lines
3%, 5%, or 8% discounts*
October 27 - November 9, 2026
NY4K4
(800) 328-1111***
Click here to book on the Delta Air Lines website.

 

Don't forget to book your hotel through the SEMA Show's official provider, onPeak, to secure the best rates, flexible booking options and rewards points. Skipping the official block could mean leaving money--and perks like MGM Collection with Marriott Bonvoy rewards points--on the table, so lock in your room early to make the most of your 2026 SEMA Show experience. Book here or click the button below:

A red button with the text "BOOK HERE."

 

*Depending on fare class, applicable in most regions.
 

**United Airlines' Meetings Reservation Desk from 7 a.m. to 8 p.m. CT, Monday–Friday (closed for major U.S. holidays) at 800-426-1122 for booking assistance. Booking fees are waived for United Meetings reservations. International customers may contact their local United® Reservation Desk.
 

***You may also call Delta Meeting Network® at 800-328-1111, Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NY4K4. Please note there is no service fee for reservations booked and ticketed via the Delta Airlines' reservation 800 number.

 

Thu, 04/02/2026 - 14:14

By SEMA News Editors

 

IHRA Acquires Frank Hawley's Drag Racing School

A graphic featuring the IHRA logo.

 

The IHRA has acquired Frank Hawley's Drag Racing School, the organization announced.

 

For more than four decades, Frank Hawley's Drag Racing School has delivered instruction to drag racers around the world. Its alumni include national event-winning drivers in both Professional and Sportsman categories, with more than 25,000 graduates having completed the school's renowned programs.

 

The school will continue to operate with the same staff, curriculum, equipment and instructors, including Frank Hawley, under IHRA ownership.

 

"When I met [IHRA Owner] Darryl Cuttell, I was very impressed with his ambitious vision to grow the popularity of motorsports around the world," said Hawley. "Darryl is working to coalesce motorsports entertainment with other traditional forms of entertainment at IHRA facilities. Our industry has been looking for leadership like this, and we are ready to join in the mission. My entire life has been devoted to the sport of drag racing, and I can't think of a better way to continue the legacy of our school than under the ownership of the IHRA."

 

"Frank Hawley's Drag Racing School is one of the most important institutions our sport has ever known," said Cuttell. "This is not about changing what works—it's about protecting a legacy, investing in education and safety, and ensuring that racers at every level have access to the very best training in the world. IHRA is honored to carry this responsibility forward."

 

"Education is the foundation of safe, competitive, and sustainable racing," said IHRA President Leah Martin. "Frank Hawley's Drag Racing School represents the gold standard in driver development. By bringing the school into the IHRA family, we are reinforcing our commitment to racers --giving them the tools, training, and pathways they need to grow from grassroots competition to the highest levels of the sport."

 

Additional details regarding future programs and expanded offerings will be announced in the coming months.

 

National Hot Rod Reunion Name Returns to Beech Bend Event

An image of the National Hot Rod Reunion logo overtop a dragstrip.


NHRA's historic event at Beech Bend Raceway will head back to its roots, returning to the National Hot Rod Reunion name for its race on June 18-20, and further, celebrating the rich history and heritage of the event during NHRA's 75th Anniversary season.

 

Along with the name change, NHRA also announced that Broc Porter will spearhead running the event for the first time, expanding the relationship between the Wally Parks NHRA Motorsports Museum and Porter's Beech Bend Raceway. Porter and his wife, Rebecca, operate the track that has been in the family since 1984.

 

"This is an opportunity to build this race back to what it was when it first arrived in the early 2000s," Porter said. "This race helped put Beech Bend on the national map and has been a great event for us for many years. We want to see it continue and grow back into a prominent event that honors the legacy of both Beech Bend and NHRA Drag Racing."

 

The National Hot Rod Reunion marks the sixth event of the season in the NHRA Hot Rod Heritage Racing Series, which celebrates the thrilling action of nostalgia drag racing in a variety of classes. Proceeds from the event will benefit the NHRA Motorsports Museum in Pomona.

 

Porter is receiving guidance from Blake Bowser, who has spearheaded a resurgence at the NHRA's California Hot Rod Reunion featuring Nitro Revival while continuing to grow the legendary Good Vibrations March Meet.

 

The annual trip to Beech Bend Raceway has long been a popular stop for fans and race teams, and this year will be especially memorable, returning to the National Hot Rod Reunion name during NHRA's milestone year.

 

The National Hot Rod Reunion features three days of nostalgia racing, hot rods, show cars and a swap meet at a historic facility steeped in drag racing history.

 

The event also includes a show and shine car show and popular Cacklefests throughout the weekend, plus much more. On the track, fans will be thrilled by some of the best nostalgia racing in the country, with nostalgia Top Fuel dragsters offering a memorable dose of nitro-burning action at more than 240 mph.

 

Drivers will be competing for event wins, with eliminations on Sunday culminating a weekend that will feature a full lineup of nostalgia competitions, exhibitions, fan experiences, tributes and a festival-like atmosphere that pays tribute to the legends and pioneers of NHRA Drag Racing.

 

"This is great for the long-term outlook of this event," said Jason Galvin, NHRA Sportsman Manager. "Broc and Rebecca operate a world-class facility. It's located in the hot-rodding hotbed of America and, obviously, the 75th anniversary tie-in sets this up to be a booming resurgence for the Hot Rod Reunion brand and a great weekend for the NHRA Museum as well."

 

Graphic courtesy of NHRA 

 

Formula DRIFT Signs Exclusive Broadcast Deal With RACER Network

Image of the RACER Network seen on digital devices.

 

Formula DRIFT and motorsports media platform RACER have expanded their relationship with a new media distribution agreement that includes new live programming on RACER Network, exclusive behind-the-scenes content, channelization of FD coverage across the RACER digital suite, the addition of PROSPEC livestreaming and a robust athlete incentive program.

 

The multi-year agreement will see all Formula DRIFT live competitions, including PRO and PROSPEC Championship classes, available worldwide exclusively on RACER and FD platforms. Seeding, Qualifying and early round competition will be available for free on the RACER+ app and on RACER's FAST channel, which reaches 400 million devices in North America, including Samsung, Roku, Amazon and more.

 

As an added value to the fans, FD and RACER have collaborated on a new pre-race show tentatively called RACER GridWalk. It will feature intimate driver interviews live from the Hot Pit during final practice before Top 32 Competition. This programming will kick off the cable TV broadcasts on RACER Network and be live on the RACER+ app, as well as via the RACER+ player on the FD website. The highlight of each FD weekend, the PRO Championship Top 16 Competition heats, will be available free exclusively on RACER Network--which reaches more than 25 million households--on the RACER+ App, and via the RACER+ player on the FD website.

 

"This is the first time the popular live stream from FD has done a deal of this kind," said Ryan Sage, president of Formula DRIFT. "We've constructed a unique and monumental deal with RACER; Not only can we leverage our existing audience to show the value of our product, but RACER is adding a massive layer of distribution and support on top of our efforts. So, it's only fitting that we harness our collective power and efforts to bring the Top 16 to RACER Network properties, exclusively, for the first time."

 

Got racing industry news? Releasing a new product? Contact editors@performanceracing.com. Read more racing industry news on performanceracing.com/industry-news. 

Thu, 04/02/2026 - 14:03

Story and photos by Andreas Conradt, Automedia

 

Retouched: The BMW M5 Receives a Facelift

 

An image of the BMW M5 sedan.

 

Originally spied with a decidedly Neue Klasse frontend, the '28 model-year BMW M5 facelift has reverted to a more conventional aesthetic, with only a hint of Neue Klasse design remaining. Pictured in both sedan and Touring configurations, the mid-cycle refresh debuts slimmer headlight clusters and kidney grilles.

 

An image of the BMW M5 sedan.

 

Emphasizing width, the new frontend also integrates a revised lower fascia with multiple vertical air intake elements. Both prototypes shown here also feature quad exhaust tips peeking through a resculpted bumper. New taillights are expected as well, and similar to the front units, the signature lighting emphasizes width.

 

Given the extensive interior camouflage, the Bavarian automaker is likely adapting the iX3’s infotainment system and Panoramic Vision setup for internal combustion models. Panoramic Vision is a projection system that uses the full width of the lower windshield to create a digital display space for both the driver and front passenger.

 

BMW Operating System X with Panoramic Vision is also expected to eliminate the iDrive controller in favor of a voice- and touch-first interface, along with more advanced steering wheel controls. The interior redesign should also include a larger, better-integrated central touchscreen, along with an optional 3D head-up display. An optional passenger display is also rumored.

 

An image of the BMW M5 Touring.

 

Beyond the tech-heavy updates, the interior is expected to feature more premium materials and trim. Preliminary information suggests that production of the M5 Touring will continue through mid-2032 with V8 power. For the first model year of the facelift, new exterior colors are also reportedly planned.

 

S68 is BMW's codename for the 4.4-L engine powering the M5 Sedan and M5 Touring, an engine that recently lost a small amount of output in preparation for Euro 7 emissions regulations. The S68 used in U.S.-market vehicles has not lost any power. In Europe, however, BMW M has introduced updated electric drive and battery software to compensate for the reduced internal combustion output. The G90 sedan and G99 Touring produce a combined 717 horsepower and 738 lb-ft of torque in current form, with BMW claiming a 0-60 mph time of 3.5 seconds. When properly equipped, both models can reach a top speed of 189 mph.

 

An image of the BMW M5 Touring.

 

Minor Facelift Outside, Modern Tech Under the Metal: The '26 Audi Q4 Facelift

 

An image of the Audi Q4.

 

The Audi Q4 facelift has been a long time coming, and photographers have finally captured this premium electric SUV completely uncamouflaged. While the exterior updates are noticeable, they are not the only changes.

 

Look closely: while the shape of the headlights remains the same, the internal design has been updated. Decals attempt to conceal the details, but the units now feature parallel horizontal LED daytime running light bars. Positioned below them are the low- and high-beam headlights.

 

Audi's designers have also covered the grille, which is expected to feature a new mesh pattern similar to that of the Q6 e-tron. The front bumper has also been revised with a cleaner design, retaining the license plate in the center and incorporating a new honeycomb mesh in the lower air intake.

 

At the rear, the Q4 will receive updated taillight graphics and a revised bumper design. The Q4 already features an advanced cockpit, so unless there is a surprise, it is not expected to adopt a large, curved digital display.

 

Despite the addition of new comfort and safety features, increased battery capacity and more powerful onboard chargers to reduce charging times, the facelifted 2026 Audi Q4 is expected to further challenge Tesla’s Model X. With relatively minor exterior updates, Audi is focusing on a comprehensive package of improvements that will also extend to the sportier Q4 Sportback. Both variants are expected to arrive at dealerships in mid-2026.

 

An image of an Audi Q4.

 

Thu, 04/02/2026 - 13:06

By SEMA News Editors

 

A graphic image of the event logo.

 

SEMA and PRI will support the reception at the Road Racing Drivers Club (RRDC) Evening with Derek Bell MBE presented by Firestone on April 16, at the Acura Grand Prix of Long Beach. This is the RRDC's 16th banquet honoring auto racing's most influential leaders. 

"We are pleased to have... SEMA/PRI returning this year to sponsor the reception at the RRDC Evening with Derek Bell MBE presented by Firestone," said RRDC President Bobby Rahal. "Their support will help benefit the RRDC's longtime initiatives, and we are grateful for their support."

Yaamava' Resort and Casino at San Manuel is also supporting the event.

This year's gala will be held at the Westin Long Beach Hotel at 333 E. Ocean Blvd., in advance of the 51st Acura Grand Prix of Long Beach, the fifth race of the 2026 NTT INDYCAR SERIES season. It will honor Derek Bell MBE, whose racing career is one of the most successful, diverse and wide-ranging of any British racing driver. Bell is best-known for winning the Le Mans 24 Hours five times, the Daytona 24 Hours three times and the World Sports Car Championship twice.

Proceeds of the dinner will benefit The Mark Donohue Foundation, which supports the RRDC's SAFEisFAST initiative. Tickets may be purchased on the RRDC web site rrdc.org/events. The event is open to the public. This event is expected to sell out, so early reservations are recommended.

The RRDC was formed in 1952 as a way to give champion drivers a say in their sport, particularly in the areas of safety, and has evolved to serve the future of road racing by mentoring new drivers on both amateur and professional levels. The Club's membership includes leading industry professionals, race officials and motorsports journalists, in addition to prominent racing names.

In 2011, the RRDC launched a free online training seminar--SAFEisFAST.com--featuring RRDC members and other industry experts in high-quality videos covering subjects from physical and mental preparation to driving techniques, driver safety to car setup and sponsorship. The videos are updated regularly. Each week, a professional from the world of motor racing answers readers' questions on the site in a feature called 'Ask a Pro.' 

Thu, 04/02/2026 - 10:55

By Ashley Reyes

 

A graphic with the FLN logo and the words Lunch and Learn.

 

Running an automotive shop today takes more than technical skill; it demands business strategy, customer insight and the ability to adapt to an ever-changing industry.

 

During the SEMA Future Leaders Network (FLN) virtual Lunch & Learn, "Inside the Shop: An Automotive Shop Ownership Panel" on Thursday, April 30, at 10:30 a.m. PT / 12:30 p.m. ET, three shop owners from different corners of the automotive world will share what it really takes to build, grow and sustain a successful shop.

 

Moderated by Aly Oakley, sales representative at BrakeQuip, the session will feature panelists Tara Demuth, co-owner/general manager of R&S Truck Caps, Zack Hampton, co-owner of Chromotize and Sara Morosan, vice president of LGE-CTS Motorsports. Together, they will discuss the foundational business elements required to own and operate an automotive aftermarket shop and build a culture within a business.

 

Key takeaways include:

  • How to transition from an employee to an owner.
  • Strategies for culture building and leadership development in business.
  • What goes into business ownership.
  • Unique challenges of owning a shop in the automotive aftermarket.
  • How to navigate trends in the automotive aftermarket.

 

Whether your goal is to own an automotive shop one day or you are new to shop ownership, this event is your opportunity to learn from current shop owners who run a shop day-to-day.

 

🎁 Bonus incentive: The first 20 SEMA members to register for the session in advance and attend the full webinar will receive an Uber Eats voucher to be used following the event, through the next day.

 

Thu, 04/02/2026 - 10:55

By SEMA News Editors

An image of a Hyundai exec talking about the new Atlas at the NY Auto Show.

 

The 2026 New York International Auto Show, which returns April 3-12 at the Javits Convention Center in New York City, gave media members a first look at the latest vehicles and concepts shaping the future of mobility.

 

Held annually, the event serves as a key launch point for new models across segments, and this year's program will continue that tradition, with OEMs unveiling a mix of production-ready vehicles and long-term concept platforms aimed at expanding their reach in competitive and emerging segments.

 

Many of the vehicles and platforms introduced in New York will ultimately serve as the foundation for customization, performance upgrades and product development across the aftermarket, with their evolution continuing later this year at the SEMA Show in Las Vegas, November 3-6.

 

Following is a look at several notable announcements from the New York Auto Show floor:

 

Dodge Debuts Durango GT America250 Edition

 

An image of the 2026 Dodge Durango America250.

 

Dodge introduced the '26 Durango GT America250 (A250) edition, commemorating the upcoming 250th anniversary of the United States.

 

Unveiled during the NY Auto Show's media preview, the special-edition SUV marks the first production vehicle tied to America250, the congressionally designated organization leading the national commemoration.

 

An image of the interior of the Durango GT America250.

 

The A250 edition features distinctive patriotic design cues, including Black Laguna leather seats with blue perforation and flag embossments, red-and-white accent stitching and Demonic Red seat belts. Exterior upgrades include star-pattern dual stripes with blue tracer accents, America250 badging and 20-in. Black Noise wheels.

 

Built at Stellantis Detroit Assembly Complex - Jefferson in Detroit, the Durango GT A250 will be available for order in early April, with pricing starting at $49,590.

 

Hyundai Boulder Concept Makes Surprise Global Premiere

 

An image of the Hyundai Boulder concept on display.

 

Hyundai Motor Company surprised attendees with the global debut of its Boulder Concept SUV, signaling the brand's future entry into the body-on-frame truck and SUV segment.

 

The concept introduces a new, fully boxed, ladder-frame architecture expected to underpin a midsize pickup slated for production by 2030. Designed by Hyundai Design North America in Southern California, the Boulder Concept targets off-road enthusiasts with a focus on durability, towing capability and rugged styling.

 

"The Boulder Concept demonstrates how Hyundai is seeking to give American customers more of what they want," said José Muñoz, president and CEO, Hyundai Motor Company. "Body-on-frame vehicles are the backbone of American work and adventure, and we intend to compete in the midsize pickup segment with everything we have. The body-on-frame truck is one of 36 new Hyundai vehicles coming to North America by 2030. We are entering segments we have never competed in before, and we are doing it the right way: designed in America, built by Americans for American customers."

 

Future vehicles based on the platform are expected to be designed, developed and built in the United States using domestically produced steel, according to the company.

 

All-New '27 Volkswagen Atlas Debuts

 

An image of the new VW Atlas at the New York Auto Show.

 

Volkswagen of America unveiled the redesigned '27 Atlas, bringing updated styling, enhanced technology and increased performance to its midsize SUV offering.

 

The new Atlas features all-new exterior sheet metal, redesigned LED lighting and illuminated branding elements that give the vehicle a more premium and modern appearance. Updates include double-stacked headlights, a more sculpted profile and new wheel designs ranging from 18 to 21 inches.

 

Stronger proportions and sleeker surfacing are seen best in the profile. A dynamic and sharp theme line runs along the upper body sides, augmented by strong fenders and sculpted side sills. Illuminated door handles are available, as are puddle lamps with a unique projection pattern.

 

An image of the new Atlas engine.

 

At the back, the spoiler is more pronounced, and the tailgate lies flush with the rear bumper, for a more modern shape. The cross-body taillight design mirrors the lighting signature in the front and standard dynamic turn signals with three animations add a premium feel.

 

"When we first launched Atlas in 2017, we delivered the space and style the SUV market was missing; practical, well‑designed, and unmistakably Volkswagen," said Kjell Gruner, president and CEO, Volkswagen of America. "The all‑new '27 Atlas brings more of what matters: a stronger design, smarter technology, increased power and a premium feel where it matters most."

 

All-New '27 Kia EV3, All-Electric Entry SUV, Debuts

 

'27 Kia EV3

 

Kia America introduced the all-new '27 EV3, an entry-level electric SUV designed to broaden access to EV ownership.

 

Positioned below the EV6 and EV9, the EV3 delivers up to a Kia-estimated 320 miles of range on select trims and is built on the company's Electric Global Modular Platform (E-GMP). The compact SUV will be offered in five trim levels and is scheduled to go on sale in late 2026.

 

"The Kia EV3 represents a bold step forward in our commitment to making electric mobility accessible to more Americans," said Eric Watson, vice president, sales operations, Kia America. "With its striking geometric design inspired by EV9, advanced technology, and spacious interior, the EV3 brings the innovation of our EV lineup into an entry EV SUV tailored for the way U.S. customers live, work and travel."

 

Subaru Unveils All-Electric, Three-Row '27 Subaru Getaway

 

An image of the Subaru 2027 ev.

 

Subaru of America unveiled the all-new '27 Subaru Getaway, its first all-electric three-row SUV and most powerful production model to date.

 

The Getaway offers seating for up to seven passengers, standard Symmetrical All-Wheel Drive and more than 300 miles of estimated range from a 95.8-kWh battery. Dual electric motors produce 420 horsepower, enabling a 0-60 mph time of under five seconds.

 

Designed with versatility in mind, the SUV features 8.3 inches of ground clearance, off-road drive modes and a towing capacity of up to 3,500 pounds. The model is expected to arrive in dealerships in late 2026.

 

An image of the third-row seating in the Subaru Getaway.

 

As these vehicles move from reveal to retail, they are expected to create new opportunities for the aftermarket, from performance and styling upgrades to electrification-focused innovation.