By Ashley Reyes
Running an automotive shop today takes more than technical skill; it demands business strategy, customer insight and the ability to adapt to an ever-changing industry.
During the SEMA Future Leaders Network (FLN) virtual Lunch & Learn, "Inside the Shop: An Automotive Shop Ownership Panel" on Thursday, April 30, at 10:30 a.m. PT / 12:30 p.m. ET, three shop owners from different corners of the automotive world will share what it really takes to build, grow and sustain a successful shop.
Moderated by Aly Oakley, sales representative at BrakeQuip, the session will feature panelists Tara Demuth, co-owner/general manager of R&S Truck Caps, Zack Hampton, co-owner of Chromotize and Sara Morosan, vice president of LGE-CTS Motorsports. Together, they will discuss the foundational business elements required to own and operate an automotive aftermarket shop and build a culture within a business.
Key takeaways include:
- How to transition from an employee to an owner.
- Strategies for culture building and leadership development in business.
- What goes into business ownership.
- Unique challenges of owning a shop in the automotive aftermarket.
- How to navigate trends in the automotive aftermarket.
Whether your goal is to own an automotive shop one day or you are new to shop ownership, this event is your opportunity to learn from current shop owners who run a shop day-to-day.
🎁 Bonus incentive: The first 20 SEMA members to register for the session in advance and attend the full webinar will receive an Uber Eats voucher to be used following the event, through the next day.




