Thu, 07/16/2020 - 12:53

VW

The next-generation Volkswagen Golf Alltrack has been spotted during development in Germany. The prototype is barely wearing any disguise: The Alltrack tries to fool onlookers by a fake front—not fooling anyone—and some creative camouflage has been employed around the taillights, which have been made to look like the current car’s. If the seventh generation is any indication, the lights on the hatch and wagon will be very similar, but not identical.

Most of the differences between the wagon and hatch are found aft of the B-pillar. In addition to a longer, flatter roof, there’s also a modified window layout for the rear door, and a more extensive rear overhang.

The new wagon should be available with most of the hatch’s drivetrain options, including 48V mild hybrid.

Inside, the dashboard, interior and technology package will be shared with the hatch, including a minimalist dashboard with a capacitive touchscreen infotainment system and a digital instrumentation cluster.

Like the hatchback, the wagon, too, will also likely feature car-to-car and car-to-infrastructure communication.

VW

Photo credit: Brian Williams, SpiedBilde

Thu, 07/16/2020 - 12:53

VW

The next-generation Volkswagen Golf Alltrack has been spotted during development in Germany. The prototype is barely wearing any disguise: The Alltrack tries to fool onlookers by a fake front—not fooling anyone—and some creative camouflage has been employed around the taillights, which have been made to look like the current car’s. If the seventh generation is any indication, the lights on the hatch and wagon will be very similar, but not identical.

Most of the differences between the wagon and hatch are found aft of the B-pillar. In addition to a longer, flatter roof, there’s also a modified window layout for the rear door, and a more extensive rear overhang.

The new wagon should be available with most of the hatch’s drivetrain options, including 48V mild hybrid.

Inside, the dashboard, interior and technology package will be shared with the hatch, including a minimalist dashboard with a capacitive touchscreen infotainment system and a digital instrumentation cluster.

Like the hatchback, the wagon, too, will also likely feature car-to-car and car-to-infrastructure communication.

VW

Photo credit: Brian Williams, SpiedBilde

Thu, 07/16/2020 - 12:53

VW

The next-generation Volkswagen Golf Alltrack has been spotted during development in Germany. The prototype is barely wearing any disguise: The Alltrack tries to fool onlookers by a fake front—not fooling anyone—and some creative camouflage has been employed around the taillights, which have been made to look like the current car’s. If the seventh generation is any indication, the lights on the hatch and wagon will be very similar, but not identical.

Most of the differences between the wagon and hatch are found aft of the B-pillar. In addition to a longer, flatter roof, there’s also a modified window layout for the rear door, and a more extensive rear overhang.

The new wagon should be available with most of the hatch’s drivetrain options, including 48V mild hybrid.

Inside, the dashboard, interior and technology package will be shared with the hatch, including a minimalist dashboard with a capacitive touchscreen infotainment system and a digital instrumentation cluster.

Like the hatchback, the wagon, too, will also likely feature car-to-car and car-to-infrastructure communication.

VW

Photo credit: Brian Williams, SpiedBilde

Thu, 07/16/2020 - 12:53

VW

The next-generation Volkswagen Golf Alltrack has been spotted during development in Germany. The prototype is barely wearing any disguise: The Alltrack tries to fool onlookers by a fake front—not fooling anyone—and some creative camouflage has been employed around the taillights, which have been made to look like the current car’s. If the seventh generation is any indication, the lights on the hatch and wagon will be very similar, but not identical.

Most of the differences between the wagon and hatch are found aft of the B-pillar. In addition to a longer, flatter roof, there’s also a modified window layout for the rear door, and a more extensive rear overhang.

The new wagon should be available with most of the hatch’s drivetrain options, including 48V mild hybrid.

Inside, the dashboard, interior and technology package will be shared with the hatch, including a minimalist dashboard with a capacitive touchscreen infotainment system and a digital instrumentation cluster.

Like the hatchback, the wagon, too, will also likely feature car-to-car and car-to-infrastructure communication.

VW

Photo credit: Brian Williams, SpiedBilde

Thu, 07/16/2020 - 12:53

VW

The next-generation Volkswagen Golf Alltrack has been spotted during development in Germany. The prototype is barely wearing any disguise: The Alltrack tries to fool onlookers by a fake front—not fooling anyone—and some creative camouflage has been employed around the taillights, which have been made to look like the current car’s. If the seventh generation is any indication, the lights on the hatch and wagon will be very similar, but not identical.

Most of the differences between the wagon and hatch are found aft of the B-pillar. In addition to a longer, flatter roof, there’s also a modified window layout for the rear door, and a more extensive rear overhang.

The new wagon should be available with most of the hatch’s drivetrain options, including 48V mild hybrid.

Inside, the dashboard, interior and technology package will be shared with the hatch, including a minimalist dashboard with a capacitive touchscreen infotainment system and a digital instrumentation cluster.

Like the hatchback, the wagon, too, will also likely feature car-to-car and car-to-infrastructure communication.

VW

Photo credit: Brian Williams, SpiedBilde

Thu, 07/16/2020 - 12:53

Join SEMA for a Virtual Panel Discussion on the Realities of Returning to Work

SEMA’s “Industry Talks: Back to Business” Series returns July 17, at 10:00 a.m. (PDT), with a live panel discussion on “The Realities of Returning to Work,” powered by the SEMA Businesswomen’s Network (SBN).

https://register.gotowebinar.com/register/8879229703246350606?source=enews

Thu, 07/16/2020 - 12:53

Join SEMA for a Virtual Panel Discussion on the Realities of Returning to Work

SEMA’s “Industry Talks: Back to Business” Series returns July 17, at 10:00 a.m. (PDT), with a live panel discussion on “The Realities of Returning to Work,” powered by the SEMA Businesswomen’s Network (SBN).

https://register.gotowebinar.com/register/8879229703246350606?source=enews

Thu, 07/16/2020 - 11:12

Compiled by SEMA Editors

Oracle LightingOracle Lighting has announced that it has successfully defended its intellectual property rights regarding its Vector LED Grille System by winning its legal battle against a Chinese-based manufacturer of imitation products.

Chinese Court Sides with Oracle Lighting in Case Against Counterfeit Producers in China  

Oracle Lighting has announced that it has successfully defended its intellectual property rights by recently winning its legal battle against a Chinese-based manufacturer of imitation products.

“Shortly after we unveiled our Vector LED Grille System at a trade show in 2017, Chinese knockoffs began appearing,” explained Justin Hartenstein, director of product development at Oracle Lighting. “After nearly a year of work designing and developing this product, it was honestly heartbreaking to find knockoff products pop up online. I had seen this happen before to other manufacturers in our industry and decided that we were not going to stand for this blatant design theft. We worked with our IP attorney, Jeffrey Banyas of Edwin A. Sisson, Attorney at Law LLC, to develop and execute a strategy to take action against the overseas knockoff producers. I knew it would not be easy but I had no idea where this journey would take us.”

The decision was issued on June 28, 2020, by the Intellectual Property Division of the Suzhou Intermediate People’s Court (Case No. [2019] Suzhou 05 Intellectual Property First Instance No.580). The court found that the defendant’s products fall into the scope of protection of Oracle Lighting’s Chinese Design Patent Registration No. ZL201830136860.7, and thus infringes the patent.

The court’s decision includes an order for the defendant to immediately cease infringing upon Oracle Lighting’s patent. The court also ordered the defendant pay significant monetary damages to Oracle Lighting and ordered that the defendant pay certain court costs associated with the litigation. In doing so, the court also rejected the defendant’s arguments that they had come up with the design for this particular grill prior to Oracle Lighting filing its design patent application.

“In order for us to file litigation against the infringing company, the Chinese court explained that we had to first complete a ‘notarized purchase,’ which basically translates to us having to conduct our own sting operation,” Hartenstein continued. “Our attorney assisted us in hiring private investigators overseas who, after months of investigation, used a cover story to gain access to the factory and, with hidden cameras, obtained evidence of the counterfeit parts. The entire operation had to be covert because these factories producing knockoff goods are often designed to be packed up and moved overnight, making them hard to pin down. Once our legal team in China presented this evidence to the judge, the court issued a demand to the factory to shut down production and the nearly two-year-long litigation process began. This was a massive undertaking for our company but I pursued this in the hope that it provides insight for other small businesses trying to protect their intellectual property rights overseas. It was not easy but these results demonstrate that even overseas counterfeiters can be held accountable. Oracle Lighting takes our intellectual property rights very seriously and we are willing to do whatever it takes to prevent the blatant theft of our patented designs.”

Designed for use on the Jeep Wrangler, Oracle Lighting’s Vector Grill has earned the company awards from SEMA, including a 2018 Global Media Award and a runner-up award for the SEMA Best New Exterior Accessory Product of 2019. The Court’s decision is still subject to an appeal to the Jiangsu Higher Court.

Paula WhitesellPaula Whitesell

Cooper Tire Names New Senior Vice President, Chief Human Resources Officer

Cooper Tire & Rubber Co. announced that Paula Whitesell will join the company as senior vice president and chief human resources officer, effective July 27. Whitesell joins Cooper from Peapod Digital Labs in Chicago, where she served as vice president, Human Resources, and was responsible for human resources, communications and customer care. Prior to Peapod, Whitesell had an 18-year career with Whirlpool Corp., where she most recently served as senior director — Global Human Resources, a position she attained after progressing through a number of diverse leadership roles in human resources, and within the business, including finance, customer care and integrated supply chain, leading the trade customer support team.

Tenneco Inc. Appoints COO, CFO

Tenneco Inc. has announced that its board of directors has appointed Kevin Baird as the chief operating officer, effective August 3, 2020. In this role, Baird joins the executive leadership team and will lead and support critical strategic and operations initiatives that deliver margin expansion and cash generation improvements. Baird joins Tenneco from Guardian Industries, a wholly-owned subsidiary of Koch Industries Inc., where he served since 2014 as president and chief executive officer of its Guardian Glass business. In addition, Tenneco has also announced that its board of directors has appointed Matti Masanovich as the chief financial officer, effective August 10, 2020. He will succeed interim CFO Ken Trammell. Before joining Tenneco, Masanovich was the chief financial officer of Superior Industries International, Inc., a global supplier of light vehicle aluminum wheels for the original equipment and aftermarket.

PermatexMark Dragotta of Florida was selected as the winner of the custom-built dark-blue ’19 Dodge Challenger 5.7L Hemi V8 in a special drawing and presentation held at PowerNation’s studios in Nashville, Tennessee.

Permatex PowerNation Sweepstakes Winner Brings Dodge Challenger Story Full Circle

Permatex and PowerNation have announced the winner of their Dodge Challenger Sweepstakes. More than one million sweepstakes entries were received since the program kicked off in August 2019 and when PowerNation began to create the special Dodge Challenger. Mark Dragotta of Florida was selected as the winner of the custom-built dark-blue ’19 Dodge Challenger 5.7L Hemi V8 in a special drawing and presentation held at PowerNation’s studios in Nashville, Tennessee. Dragotta is no stranger to the Dodge Challenger marque. As he explained during a segment of PowerNation’s Engine Power, Dragotta was once owned a dark-blue ’70 Dodge Challenger, which he was forced to sell more than 20 years ago.

ASE Test Centers, Summer Registration Now Open

ASE test centers are open, and registration for the summer testing window is available through September 30. More than 54 ASE certification tests are offered for automotive, collision, medium/heavy duty, school bus, transit bus and truck equipment repair. In compliance with governmental mandates and recommendations from the CDC and WHO, Prometric test centers have enacted safety practices throughout the testing process and are following local government guidelines. It is recommended that automotive professionals coordinate testing with their employers and review the safety measures that Prometric has put in place.

Those who register for an ASE test will have 90 days to schedule an appointment to take their selected ASE tests, whether registering on the first day of the registration window or the last.

For those renewing A1-A9 certification, the ASE renewal app is an easy way to validate their technical knowledge with ASE's Renewal app and maintain their certification status. It is available on a desktop, tablet or mobile device.

Quadratec
Quadratec’s partnership with Tread Lightly! supports on-the-ground stewardship grants, responsible recreation education and trail clean-up projects.

Quadratec Launches Online Fundraising Campaign to Support “Tread Lightly!”

Quadratec Inc. has announced a new online fundraising campaign to support Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through ethics education and stewardship projects. The company also renewed its official partnership with Tread Lightly!, a relationship spanning nearly three decades. Quadratec’s fundraising program to benefit Tread Lightly! features an optional donation button that customers can access during order checkout, allowing them to add on a donation amount to support the nonprofit and its programs. Since 1992, Quadratec has supported Tread Lightly! as an official partner and through a signature stewardship grant program called ‘Quadratec Cares.’ Under this program, proceeds from Tread Lightly! branded floor liners were placed into a stewardship fund and distributed to Tread Lightly!’s club and individual members to enhance and clean up off-roading trails across the country. The program launched in 2009 and has supported 71 stewardship projects that improved more than 11,000 miles of trails and cleaned up 60 tons of trash.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Thu, 07/16/2020 - 10:46

Compiled by SEMA Editors

nhra
Billy Torrence powered his way to the Top Fuel win last Sunday as the NHRA Mello Yello Drag Racing Series raced for the first time since February at the E3 Spark Plugs NHRA Nationals at Lucas Oil Raceway at Indianapolis.

B. Torrence, Hagan, Line and Oehler Win E3 Spark Plugs NHRA Nationals in NHRA’s First Race Since February

Billy Torrence powered his way to the Top Fuel win last Sunday as the NHRA Mello Yello Drag Racing Series raced for the first time since February at the E3 Spark Plugs NHRA Nationals at Lucas Oil Raceway at Indianapolis. Matt Hagan (Funny Car), Jason Line (Pro Stock) and Ryan Oehler (Pro Stock Motorcycle) also won in their respective categories at the third race of the 2020 NHRA Mello Yello Drag Racing Series season. It marked NHRA’s first event in more than four months after suspending competition due to the COVID-19 pandemic. Facing off with points leader Doug Kalitta in the final round, Torrence went 3.802 seconds at 322.34 mph in his 11,000-hp Capco Contractors dragster to beat Kalitta’s 3.852 at 307.86.

Funny Car’s Hagan drove to his first win of the 2020 season in his 11,000-hp Mopar Dodge Charger SRT Hellcat, beating Don Schumacher Racing teammate Tommy Johnson Jr. in the final round with a 4.328 at 215.00. It gave the two-time world champ his 34th career win, and he advanced to his 61st final round thanks to victories against both Daniel and Tim Wilkerson, as well as DSR teammate and points leader Jack Beckman.

In a battle of retiring Pro Stock drivers, top qualifier Line knocked off No. 2 qualifier Jeg Coughlin in the final round, going 6.647 at 207.21 in his Summit Racing Equipment Chevrolet Camaro to slip past Coughlin’s 6.658 at 206.76.

It was the perfect start to the Pro Stock Motorcycle season for Oehler, who won his first career NHRA race in his first final round, going 6.974 at 194.16 on his Flyin’ Ryan Racing/B&K Cylinder Heads EBR to defeat Matt Smith.

The NHRA Mello Yello Drag Racing Series continues this weekend with the Lucas Oil NHRA Summernationals at Indianapolis at Lucas Oil Raceway.

Royal Purple
In addition to Royal Purple’s sponsorship as the official motor oil of the premier Formula DRIFT PRO category, it will also offer a contingency sponsorship for the Formula Drift PRO2 category.

Royal Purple Sponsors Formula DRIFT PRO2 Category With Contingency Program

Royal Purple Synthetic Motor Oil has announced that in addition to its sponsorship as the official motor oil of the premier Formula DRIFT PRO category, it will also offer a contingency sponsorship for the Formula Drift PRO2 category. As part of the $6,000 program, Royal Purple will award prize money of $500, $300 and $200, respectively to the first three PRO2 drivers at each event, provided they are participating in the contingency program. This will be available regardless of whether they reach the podium as long as their competition cars display the new Royal Purple/Formula DRIFT decal. The top 2020 Royal Purple contingency driver will also receive an additional $2,000 at the end of the season.

Kenda Tires USA Announces Partnership for Upcoming 2020 Championship Off-Road Tour and Team Kenda Drivers

Kenda Tires has announced its continued support of off-road short-course racing and the Championship Off-Road Series. Kenda is partnering with ISOC Racing to support the 2020 racing schedule and individual motor parks as a series sponsor. The 2020 Championship Off-Road Series kicked off last weekend at ERX Motor Park in Elk River, Minnesota. The 10-round series will also make stops at Dirt City Motorplex in Lena, Wisconsin, Bark River International Raceway in Michigan’s Upper Peninsula, and finish up with two weekends in Crandon, Wisconsin. Due to the on-going threat of COVID-19, the series revamped the schedule and postponed the opening round scheduled for June 20–21, at Crandon International Raceway. The Forest County Potawatomi Brush Run has been rescheduled for September 25–27. With the Series now opening at ERX Motor Park in Elk River, the track has released revised operational guidelines.

ORMHOF
The Off-Road Motorsports Hall of Fame (ORMHOF) 2020 Induction & Awards Ceremony will be presented by 4 Wheel Parts live from the South Point in Las Vegas, Sunday, November 1.

4 Wheel Parts Joins Off-Road Motorsports Hall of Fame to Host Off-Road's Biggest Night of the Year

The Off-Road Motorsports Hall of Fame (ORMHOF) 2020 Induction & Awards Ceremony will be presented by 4 Wheel Parts live from the South Point in Las Vegas, Sunday, November 1. 4 Wheel Parts carries products originated by several Hall of Fame members, including Thurston Warn of WARN Winch, Peter Brown of KC HiLites and tires by Dick Cepek and Mickey Thompson. With 99 current inductees, the Class of 2020 will include the 100th member of the Hall of Fame, plus several more distinguished honorees. ORMHOF By-Laws allow for between three and seven inductees each year. The ORMHOF Class of 2020 will be announced later this summer.

SCORE Announces September Dates in San Felipe for BFGoodrich Tires 52nd Annual SCORE Baja 500

Responding to further analysis of information and forecasts for the Coronavirus situation with Mexican authorities, race teams and sponsors, SCORE International has announced new dates and a different venue for the 52nd BFGoodrich Tires SCORE Baja 500, presented by 4 Wheel Parts. The race will be held in San Felipe, Baja California, Mexico, from September 22–27. The event will include qualifying for SCORE Trophy Truck, SCORE TT Legend, Class 1 and the Trophy Truck Spec classes to be held midway through race week. Finishing positions from the 52nd SCORE Baja 500 will determine start positions for the 53rd BFGoodrich Tires SCORE Baja 1000, presented by 4 Wheel Parts. The results of both races will define the point titles for the 2020 SCORE World Desert Championship. Detailed race info will be available over the next several days on the SCORE website under race info at www.score-international.com.

Yokahama
After being sidelined for months due to the Coronavirus pandemic, Yokohama returns to the track this month with two Porsche one-make race series events. 

Yokohama Tire Back on Track With Two Porsche One-Make Race Series

Two key components of Yokohama Tire’s road racing motorsports program are back. After being sidelined for months due to the Coronavirus pandemic, Yokohama returns to the track this month with two Porsche one-make race series events: The Porsche Sprint Trophy USA West, July 17–19, at the Utah Motorsports Campus in Grantsville, Utah, and the Porsche GT3 Cup Challenge USA by Yokohama, July 31–August 2, at Road America in Elkhart Lake, Wisconsin. First up is the season-opener for the Porsche Sprint Trophy USA West series, where Yokohama is partnering with Competent Motorsport and Porsche Motorsport North America (PMNA). Yokohama is the title partner and exclusive tire provider for the six-event series. Also starting up again is the Porsche GT3 Cup Challenge USA by Yokohama. For the 12th consecutive season, Yokohama is the series’ sole tire supplier. The eight-venue series features semi-pro drivers in three classes of matched Porsches.

Pre-Registration Now Open for Holley’s Second Annual Intergalactic Ford Festival

Holley’s second annual Intergalactic Ford Festival lands in Bowling Green, Kentucky, at Beech Bend Raceway, October 1–4. Once again, Holley is teaming up with NMRA and its All-Ford World Finals for a weekend of NMRA drag racing, Holley’s grand champion and autocross events, pro-level and amateur drifting, a dyno challenge, show-n’-shine, an Aussie-style burnout competition and more. Pro Formula Drift drivers Vaughn Gittin Jr. and the rest of the Fun Haver Tour will headline drift demo sessions at Ford Fest. Holley’s Ford Festival is open to any vehicle with a Ford engine. Visit the Ford Festival website to preregister.

Tony Stewart
Tony Stewart

Tony Stewart, Ray Evernham Launch New Superstar Racing Experience Series

A new series for racing all-stars has been launched by a group of industry leaders, including three-time NASCAR Cup Series champion Tony Stewart and fellow NASCAR Hall of Famer Ray Evernham. The Superstar Racing Experience (SRX) is set to debut with six races on CBS in 2021. Featuring head-to-head short-track competition with elite drivers from various motorsports disciplines, SRX is similar to the defunct IROC Racing Series, in which Stewart won its final championship in 2006. As Evernham told The Associated Press, he has been in talks with at least one tire maker and is seeking manufacturer support for the full-body race car. Stewart, who also owns Eldora Speedway in Ohio, is expected to participate as one of the 12 drivers. Additional drivers have not been announced. The races are set to feature around 90 minutes of racing with no pit stops, but instead a halftime period where drivers, crew chiefs and teams will be able to discuss race strategy and make adjustments. Stewart and Evernham have also teamed up with former NASCAR COO and former IMG Sports and Entertainment president George Pyne and Sandy Montag, CEO for talent representation firm The Montag Group.

Formula 1 Adds Italy and Russia to 2020 Schedule

Following the announcement in June confirming the opening eight races of the Formula 1 calendar, officials have announced Mugello, Italy, and Sochi, Russia, will join the revised 2020 calendar. The pinnacle of motorsports will visit Mugello, September 11–13, for the Formula 1 Gran Premio Della Toscana Ferrari 1000, and will also visit Sochi, September 25–27, for the Formula 1 VTB Russian Grand Prix. This brings the current number of confirmed GPs to 10 with more to be announced in the coming weeks. F1 previously announced the officials expect the revised 2020 season to have between 15 and 18 races. For the complete schedule, visit the Formula 1 website.

For more racing news, visit Performance Racing Industry’s (PRI) website.

Thu, 07/16/2020 - 10:34

By SEMA Editors

Bronco
The classic early Bronco, at right, is the inspiration for the all new ’21 Bronco lineup, which includes two- and four-door models and a wide range of models and configurations.

The all-new Bronco re-enters the scene with an all-4x4 lineup, with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.

Models range from a base Bronco—a no-frills SUV for those who want to customize their own—to Big Bend, Black Diamond and Outer Banks with a variety of options and colors, topping out with Wildtrak and Badlands for more extreme off-road adventuring. A limited-production First Edition will be offered at launch. Base MSRP will be $29,995.

Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana 44 AdvanTEK solid rear axle and Dana AdvanTEK independent front differential unit—both with available Spicer Performa-TraK electronic locking differentials for improved traction over rough terrain.

Available segment-first Trail Toolbox includes Trail Control—cruise control for low-speed trail driving—while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and Trail One-Pedal Drive acceleration/braking control makes for more precise slow-mode rock crawling.

Bronco
Quick-release stowable roof panels will be available on select versions. The instrument package is designed with off-road functionality in mind. An integrated high-strength steel roll cage with integrated air bags is part of an advanced safety package.

Running gear includes EcoBoost engines with seven-speed manual transmission and available 35-in. tires. Optional features aimed at providing all-terrain capability  include 11.6-in. ground clearance, 94.75:1 crawl ratio, maximum 29-degree breakover angle and 37.2-degree departure angle, plus water fording capability of up to 33.5 in. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.

The 2.7L EcoBoost V6 engine is projected to produce 310 hp and 400 lb.-ft. of torque, while the 2.3L EcoBoost is targeted to deliver torque of 310 lb.-ft. with an expected 270 hp. For maximum low-speed rock-climbing capability, a segment-first seven-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.

The underside features strategically placed steel shields to protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky trails, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.

A modern high-strength steel roll cage, with integrated side curtain airbags in the upper structure and seats, helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360 driver-assist technologies plus standard AdvanceTrac with Roll Stability Control and Trailer Sway Control help instill driver confidence.

The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear and designed with off-road functionality in mind.

Bronco two-door and four-door models have quick-release stowable roof panels and doors on select versions. Optional available off-road drive technology packages and digital trail mapping allow owners to plan, record and share their experiences via an all-in-one app.

The ’21 Bronco two- and four-door SUVs will be built at Michigan Assembly Plant in Wayne, Michigan, and can be reserved at www.ford.com for $100.