By Rachel Tatum

The SEMA Show Online Media Center, available exclusively to SEMA Show exhibitors, allows exhibitors to submit press releases and photos at no cost.

The SEMA Show Online Media Center is open for exhibitors to promote their news and participation in the upcoming Show taking place November 3–6, in Las Vegas.

Companies exhibiting at the 2020 SEMA Show can submit press releases to generate excitement for Show-related announcements, such as new products, descriptions about vehicle displays, guest and celebrity appearances, product giveaways and more.

This free benefit for exhibitors provides an added exposure opportunity. Many of the media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and to generate stories for their viewers and readers. Press releases submitted may also be used in SEMA publications, social media platforms and promoted to media attendees.

To help press releases get noticed:

• Use a strong, short headline to catch the reader’s attention.
• Keep press releases brief and limited to the facts. Introduce the product or news without any added commentary.
• Include a photo. Many editors only use releases that have photos. Submit photos in high-resolution (300 dpi) image format.
• Always include your booth number and contact information.

An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor’s booth. Exhibitors can upload their press releases now. SEMA provides services to help exhibitors connect with media at the SEMA Show and is available to assist. For details about SEMA Show exhibitor PR opportunities, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.

By Rachel Tatum

The SEMA Show Online Media Center, available exclusively to SEMA Show exhibitors, allows exhibitors to submit press releases and photos at no cost.

The SEMA Show Online Media Center is open for exhibitors to promote their news and participation in the upcoming Show taking place November 3–6, in Las Vegas.

Companies exhibiting at the 2020 SEMA Show can submit press releases to generate excitement for Show-related announcements, such as new products, descriptions about vehicle displays, guest and celebrity appearances, product giveaways and more.

This free benefit for exhibitors provides an added exposure opportunity. Many of the media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and to generate stories for their viewers and readers. Press releases submitted may also be used in SEMA publications, social media platforms and promoted to media attendees.

To help press releases get noticed:

• Use a strong, short headline to catch the reader’s attention.
• Keep press releases brief and limited to the facts. Introduce the product or news without any added commentary.
• Include a photo. Many editors only use releases that have photos. Submit photos in high-resolution (300 dpi) image format.
• Always include your booth number and contact information.

An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor’s booth. Exhibitors can upload their press releases now. SEMA provides services to help exhibitors connect with media at the SEMA Show and is available to assist. For details about SEMA Show exhibitor PR opportunities, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.

By Ashley Reyes

Lauren Fix

The SEMA Businesswomen’s Network (SBN) has named Lauren Fix of Car Coach Reports and Classic Tube as this week’s #SheIsSEMA Spotlight Member. Fix is a nationally recognized automotive analyst, journalist, author and television host with more than 34 years of experience across the automotive, entertainment, and consulting industries.

As editor-in-chief of Car Coach Reports, Fix works as an automotive contributor for both national and local television news shows, and she holds a leadership position as the vice president and board of directors member for Classic Tube, where she analyzes scenarios and turns challenges into profitable opportunities.

Learn more about Fix in her Q&A with SEMA and the SBN:

SEMA: What is the best advice you have ever received?

Lauren Fix: To have multiple income streams. My father always told me that nothing can stop you but yourself. I have advised others to blaze a trail and never follow.

SEMA: What keeps you involved in this industry?

LF: I love the people; they are inclusive and supportive. My best memories and friendships are because of the automotive industry and the amazing people. Our common bond is the passion for automobiles.

SEMA: On a Saturday, where can you be found?

LF: Typically, I am working on projects from paperwork, to working on our restoration vehicles, to reviewing vehicles, and covering the auto industry. It is all encompassing. During the race season, I prefer to be at the track. My husband races in SCCA Trans-Am, IMSA and I race an ’01 Jaguar XKRS in SVRA.

SEMA: How do you prepare for an important meeting?

LF: I am always confident, as I do my homework and come prepared with more than necessary. Always be over prepared if you plan to get the job.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

LF: Lee Iacocca. He was an industry leader who made massive changes against all odds. It would be great to discuss how he overcame obstacles, his perspective on the industry and how he side changes before others.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Ashley Reyes

Lauren Fix

The SEMA Businesswomen’s Network (SBN) has named Lauren Fix of Car Coach Reports and Classic Tube as this week’s #SheIsSEMA Spotlight Member. Fix is a nationally recognized automotive analyst, journalist, author and television host with more than 34 years of experience across the automotive, entertainment, and consulting industries.

As editor-in-chief of Car Coach Reports, Fix works as an automotive contributor for both national and local television news shows, and she holds a leadership position as the vice president and board of directors member for Classic Tube, where she analyzes scenarios and turns challenges into profitable opportunities.

Learn more about Fix in her Q&A with SEMA and the SBN:

SEMA: What is the best advice you have ever received?

Lauren Fix: To have multiple income streams. My father always told me that nothing can stop you but yourself. I have advised others to blaze a trail and never follow.

SEMA: What keeps you involved in this industry?

LF: I love the people; they are inclusive and supportive. My best memories and friendships are because of the automotive industry and the amazing people. Our common bond is the passion for automobiles.

SEMA: On a Saturday, where can you be found?

LF: Typically, I am working on projects from paperwork, to working on our restoration vehicles, to reviewing vehicles, and covering the auto industry. It is all encompassing. During the race season, I prefer to be at the track. My husband races in SCCA Trans-Am, IMSA and I race an ’01 Jaguar XKRS in SVRA.

SEMA: How do you prepare for an important meeting?

LF: I am always confident, as I do my homework and come prepared with more than necessary. Always be over prepared if you plan to get the job.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

LF: Lee Iacocca. He was an industry leader who made massive changes against all odds. It would be great to discuss how he overcame obstacles, his perspective on the industry and how he side changes before others.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week's submissions are listed below.

The companies included with the SEMA Data Co-op (SDC) logo are also members of the SDC, the definitive, industry-owned and -operated centralized data repository. Learn more about the SDC at www.semadatacoop.org.

Submit new-product press releases for consideration to editors@sema.org.

By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week's submissions are listed below.

The companies included with the SEMA Data Co-op (SDC) logo are also members of the SDC, the definitive, industry-owned and -operated centralized data repository. Learn more about the SDC at www.semadatacoop.org.

Submit new-product press releases for consideration to editors@sema.org.

By Kyle Cheng

According to the latest “SEMA Industry Indicators” report, while many economic indicators remain down from pre-pandemic levels, they have started to recover from the lows seen in April.

What will go down in the record books as one of the steepest and deepest economic declines in U.S. history will likely also be the shortest. While many economic indicators remain down from pre-pandemic levels, they have started to recover from the lows seen in April.

Furthermore, consumers seem ready to return to normal economic activity once COVID-19 is sufficiently handled.

The U.S. auto industry was impacted by this economic downturn, but is starting to recover now that the country is reopening. New-vehicle sales were up in May, and the motor vehicles and parts manufacturing sector added 28,000 jobs. Additionally, by mid-June, most vehicle plants in the United States would have resumed production.

Want more information on the trends affecting the specialty-equipment industry? Download the June “SEMA Industry Indicators” report, now available for free at www.sema.org/research.

By Kyle Cheng

According to the latest “SEMA Industry Indicators” report, while many economic indicators remain down from pre-pandemic levels, they have started to recover from the lows seen in April.

What will go down in the record books as one of the steepest and deepest economic declines in U.S. history will likely also be the shortest. While many economic indicators remain down from pre-pandemic levels, they have started to recover from the lows seen in April.

Furthermore, consumers seem ready to return to normal economic activity once COVID-19 is sufficiently handled.

The U.S. auto industry was impacted by this economic downturn, but is starting to recover now that the country is reopening. New-vehicle sales were up in May, and the motor vehicles and parts manufacturing sector added 28,000 jobs. Additionally, by mid-June, most vehicle plants in the United States would have resumed production.

Want more information on the trends affecting the specialty-equipment industry? Download the June “SEMA Industry Indicators” report, now available for free at www.sema.org/research.

Here’s a prototype of the upcoming Corvette C8 Z06 undergoing testing.

All prototypes spotted feature a staggered wheel/tire configuration, with the rear tires being particularly wide. Compared to a “regular” Stingray that is also part of the convoy (along with a Ferrari 458 and Porsche GT2 RS), the eighth-gen Z06 has a wider stance. There’s camo covering what is imagined to be carbon-fiber wheels. Also note the center-exit dual exhaust, which is the first time this kind of exhaust configuration has been seen on the C8.

The Z06 accelerates rapidly, rowing through the first few gears to escape traffic. The high-pitched revs produced by the car are very distinct and are unlike anything else seen from the Corvette lineup throughout its history. A high-revving DOHC 5.5L V8 is expected to be under the hood, based on the racing motor introduced in the C8.R last year.

Photo credit: Brian Williams, SpiedBilde

Here’s a prototype of the upcoming Corvette C8 Z06 undergoing testing.

All prototypes spotted feature a staggered wheel/tire configuration, with the rear tires being particularly wide. Compared to a “regular” Stingray that is also part of the convoy (along with a Ferrari 458 and Porsche GT2 RS), the eighth-gen Z06 has a wider stance. There’s camo covering what is imagined to be carbon-fiber wheels. Also note the center-exit dual exhaust, which is the first time this kind of exhaust configuration has been seen on the C8.

The Z06 accelerates rapidly, rowing through the first few gears to escape traffic. The high-pitched revs produced by the car are very distinct and are unlike anything else seen from the Corvette lineup throughout its history. A high-revving DOHC 5.5L V8 is expected to be under the hood, based on the racing motor introduced in the C8.R last year.

Photo credit: Brian Williams, SpiedBilde