Thu, 07/30/2020 - 11:57

By Jason Catullo

New Products Showcase
The SEMA Show New Products Showcase annually features the latest products from specialty-equipment manufacturers, and is known as the No. 1 destination for Show buyers and media.

The SEMA Show New Products Showcase annually features the latest products from specialty-equipment manufacturers, and is known as the No. 1 destination for Show buyers and media. The Showcase is the most convenient way to highlight your company's products and generate buyer leads outside of your booth. In addition to new products, the Showcase includes a "Featured Products" section to spotlight your company's existing brands and innovations that aren't necessarily considered “new.”

Each product entered into the Showcase includes detailed information and descriptive signs, and the product information is immediately available to Show buyers. All submissions are also professionally photographed, and the photos are used by media for Show coverage, made available to exhibitors to use for promotional purposes, and featured in SEMA News magazine in the upcoming year.

SEMA Show management is making plans to preserve the Show’s core business value in a safety-first environment. Face coverings are required for entry into the 2020 SEMA Show. Those who arrive without a face covering will be provided a complimentary one on-site.

The New Products Showcase section for 2020 will be constructed to meet social distancing requirements. Traffic control and one-way aisles will be included to reduce crowd gatherings. The cabinets, display cases and surfaces will be disinfected in cooperation with safety protocols.

Thu, 07/30/2020 - 11:29

By SEMA Editors

New Products Showcase
Exhibitors can take advantage of the New Products Showcase by entering a qualified product for free.

Getting your share of attention from reporters at the SEMA Show can be a challenge that requires a good media strategy, along with a well-executed trade-show plan. Key strategies for SEMA Show exhibitors include:

  • Post press releases in the SEMA Show Online Media Center: By posting news releases in the SEMA Show Online Media Center, you ensure that reporters looking for Show-related news do not miss out on your story. Posting to the Online Media Center can also generate coverage from SEMA’s publications and social media outlets. Post your release today.
  • Enter the New Products Showcase: Exhibitors can take advantage of the New Products Showcase by entering a qualified product for free. Providing a detailed description of that product can generate additional exposure and drive traffic to the booth. The Showcase often generates additional coverage in SEMA publications and online. Enter a product now.
  • Have someone dedicated to media efforts: Having an outside agency/consultant has many benefits, especially since they typically have media-relations experience and resources. However, exhibitors can still be successful by keeping their media relations in-house. The key is to assign someone the responsibility of managing the media program and to not treat it as a secondary thought. While your primary business is getting the product ready and selling to buyers, making the media a priority will lead to top results.
  • Targeted media outreach: Media at the SEMA Show cover an array of market segments, including motorsports, off-road, mobile electronics and more. Reach out to media targeted to your market and industry. Conduct web-based research and audit to identify relevant media who covered the SEMA Show in previous years and reporters who would potentially be interested in your story.
  • Pitch to media before the SEMA Show opens: Reporters are often contacted months before the SEMA Show and offered story ideas, images, facts and access to high-level company executives. Invite publications that are planning special SEMA Show editions, under embargo, to individual briefings with company executives in advance of the Show opening.
  • Create a comprehensive press kit: Knowing that thousands of media outlets will be at the SEMA Show, develop a comprehensive press kit to distribute onsite at the event. In addition to having press kits available to reporters in the booth, exhibitors are able to place press kits and releases in the official SEMA Show Media Center at no cost.

To learn more about all of the PR opportunities available for exhibitors, visit the Exhibitor Services Manual or contact an account rep at sales@sema.org or 909-396-0289.

Thu, 07/30/2020 - 11:29

By SEMA Editors

New Products Showcase
Exhibitors can take advantage of the New Products Showcase by entering a qualified product for free.

Getting your share of attention from reporters at the SEMA Show can be a challenge that requires a good media strategy, along with a well-executed trade-show plan. Key strategies for SEMA Show exhibitors include:

  • Post press releases in the SEMA Show Online Media Center: By posting news releases in the SEMA Show Online Media Center, you ensure that reporters looking for Show-related news do not miss out on your story. Posting to the Online Media Center can also generate coverage from SEMA’s publications and social media outlets. Post your release today.
  • Enter the New Products Showcase: Exhibitors can take advantage of the New Products Showcase by entering a qualified product for free. Providing a detailed description of that product can generate additional exposure and drive traffic to the booth. The Showcase often generates additional coverage in SEMA publications and online. Enter a product now.
  • Have someone dedicated to media efforts: Having an outside agency/consultant has many benefits, especially since they typically have media-relations experience and resources. However, exhibitors can still be successful by keeping their media relations in-house. The key is to assign someone the responsibility of managing the media program and to not treat it as a secondary thought. While your primary business is getting the product ready and selling to buyers, making the media a priority will lead to top results.
  • Targeted media outreach: Media at the SEMA Show cover an array of market segments, including motorsports, off-road, mobile electronics and more. Reach out to media targeted to your market and industry. Conduct web-based research and audit to identify relevant media who covered the SEMA Show in previous years and reporters who would potentially be interested in your story.
  • Pitch to media before the SEMA Show opens: Reporters are often contacted months before the SEMA Show and offered story ideas, images, facts and access to high-level company executives. Invite publications that are planning special SEMA Show editions, under embargo, to individual briefings with company executives in advance of the Show opening.
  • Create a comprehensive press kit: Knowing that thousands of media outlets will be at the SEMA Show, develop a comprehensive press kit to distribute onsite at the event. In addition to having press kits available to reporters in the booth, exhibitors are able to place press kits and releases in the official SEMA Show Media Center at no cost.

To learn more about all of the PR opportunities available for exhibitors, visit the Exhibitor Services Manual or contact an account rep at sales@sema.org or 909-396-0289.

Thu, 07/30/2020 - 11:27

By SEMA Washington, D.C., Staff

Bonneville
Speed Week 2020 will be held from August 8–14, on the Bonneville Salt Flats.

At perhaps the most socially-distanced racing venue in the world, the Southern California Timing Association (SCTA) is preparing the historic salt flats of Bonneville for the annual land-speed event of Speed Week (August 8–14). Since 1949, the volunteer organization has been the organizer and promoter for this diverse and innovative motorsports event.

In light of the COVID-19 pandemic, SCTA President Bill Lattin and BNI Chairman Pat McDowell have been especially busy working with all levels of local, state and Federal government to ensure the health and safety of everyone present at the event.

“We are committed to protect the health and safety of our participants, spectators and volunteers,” said Lattin. “The SCTA has received all the necessary approvals and permits from local health and government associations to greenlight the 2020 Bonneville Speed Week as planned. The Utah office of the Bureau of Land Management does require several alterations to the standard procedures in order to hold the event.”

All staff workers will practice recommended guidelines and wear face coverings during the event. Additionally, easily accessible sanitation/hand-washing stations will be placed throughout the venue.

Aside from the extra precautions necessary for public health, organizers must always deal with the uncertainties of a natural racecourse surface. Officials on-site have reported that salt conditions are excellent so far, and that two long courses are groomed and ready to go.

There are more than 250 teams entered at this time, from streamliners with speed potential more than 500 mph, to vintage 50cc motorcycles that top out at 50 mph. The SCTA will continue to accept entries for this event all the way up until July 28, and will also take entries on the salt after that day. Speed Week 2020 will be held from August 8–14, on the Bonneville Salt Flats—two hours from Salt Lake City and just 15 minutes from Wendover, Utah, via Interstate 80.

The facility is easily accessed from the Bonneville Speedway exit. Spectator entry is available on site with $20 day passes. Weeklong passes cost just $50. Spectators, racers, and crews are supported by a variety of local and out-of-state vendors offering food, drinks, racing safety equipment, sunglasses and more. The SCTA-BNI sells their exclusively branded merchandise and souvenirs at the event and on their SCTA-BNI website. Specific details for the event, including up-to-date event status, maps, schedules and general information, can be found at www.scta-bni.org or email office@scta-bni.org.

Thu, 07/30/2020 - 11:27

By SEMA Washington, D.C., Staff

Bonneville
Speed Week 2020 will be held from August 8–14, on the Bonneville Salt Flats.

At perhaps the most socially-distanced racing venue in the world, the Southern California Timing Association (SCTA) is preparing the historic salt flats of Bonneville for the annual land-speed event of Speed Week (August 8–14). Since 1949, the volunteer organization has been the organizer and promoter for this diverse and innovative motorsports event.

In light of the COVID-19 pandemic, SCTA President Bill Lattin and BNI Chairman Pat McDowell have been especially busy working with all levels of local, state and Federal government to ensure the health and safety of everyone present at the event.

“We are committed to protect the health and safety of our participants, spectators and volunteers,” said Lattin. “The SCTA has received all the necessary approvals and permits from local health and government associations to greenlight the 2020 Bonneville Speed Week as planned. The Utah office of the Bureau of Land Management does require several alterations to the standard procedures in order to hold the event.”

All staff workers will practice recommended guidelines and wear face coverings during the event. Additionally, easily accessible sanitation/hand-washing stations will be placed throughout the venue.

Aside from the extra precautions necessary for public health, organizers must always deal with the uncertainties of a natural racecourse surface. Officials on-site have reported that salt conditions are excellent so far, and that two long courses are groomed and ready to go.

There are more than 250 teams entered at this time, from streamliners with speed potential more than 500 mph, to vintage 50cc motorcycles that top out at 50 mph. The SCTA will continue to accept entries for this event all the way up until July 28, and will also take entries on the salt after that day. Speed Week 2020 will be held from August 8–14, on the Bonneville Salt Flats—two hours from Salt Lake City and just 15 minutes from Wendover, Utah, via Interstate 80.

The facility is easily accessed from the Bonneville Speedway exit. Spectator entry is available on site with $20 day passes. Weeklong passes cost just $50. Spectators, racers, and crews are supported by a variety of local and out-of-state vendors offering food, drinks, racing safety equipment, sunglasses and more. The SCTA-BNI sells their exclusively branded merchandise and souvenirs at the event and on their SCTA-BNI website. Specific details for the event, including up-to-date event status, maps, schedules and general information, can be found at www.scta-bni.org or email office@scta-bni.org.

Thu, 07/30/2020 - 11:27

By SEMA Washington, D.C., Staff

Bonneville
Speed Week 2020 will be held from August 8–14, on the Bonneville Salt Flats.

At perhaps the most socially-distanced racing venue in the world, the Southern California Timing Association (SCTA) is preparing the historic salt flats of Bonneville for the annual land-speed event of Speed Week (August 8–14). Since 1949, the volunteer organization has been the organizer and promoter for this diverse and innovative motorsports event.

In light of the COVID-19 pandemic, SCTA President Bill Lattin and BNI Chairman Pat McDowell have been especially busy working with all levels of local, state and Federal government to ensure the health and safety of everyone present at the event.

“We are committed to protect the health and safety of our participants, spectators and volunteers,” said Lattin. “The SCTA has received all the necessary approvals and permits from local health and government associations to greenlight the 2020 Bonneville Speed Week as planned. The Utah office of the Bureau of Land Management does require several alterations to the standard procedures in order to hold the event.”

All staff workers will practice recommended guidelines and wear face coverings during the event. Additionally, easily accessible sanitation/hand-washing stations will be placed throughout the venue.

Aside from the extra precautions necessary for public health, organizers must always deal with the uncertainties of a natural racecourse surface. Officials on-site have reported that salt conditions are excellent so far, and that two long courses are groomed and ready to go.

There are more than 250 teams entered at this time, from streamliners with speed potential more than 500 mph, to vintage 50cc motorcycles that top out at 50 mph. The SCTA will continue to accept entries for this event all the way up until July 28, and will also take entries on the salt after that day. Speed Week 2020 will be held from August 8–14, on the Bonneville Salt Flats—two hours from Salt Lake City and just 15 minutes from Wendover, Utah, via Interstate 80.

The facility is easily accessed from the Bonneville Speedway exit. Spectator entry is available on site with $20 day passes. Weeklong passes cost just $50. Spectators, racers, and crews are supported by a variety of local and out-of-state vendors offering food, drinks, racing safety equipment, sunglasses and more. The SCTA-BNI sells their exclusively branded merchandise and souvenirs at the event and on their SCTA-BNI website. Specific details for the event, including up-to-date event status, maps, schedules and general information, can be found at www.scta-bni.org or email office@scta-bni.org.

Thu, 07/30/2020 - 10:49

By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week's submissions are listed below.

The companies included with the SEMA Data Co-op (SDC) logo are also members of the SDC, the definitive, industry-owned and -operated centralized data repository. The SDC is an end-to-end solution to help you author, validate, store, and distribute product data. All incoming data is validated for compliance to PIES and ACES standards, eliminating confusing proprietary data formats. Learn more about the SDC at www.semadatacoop.org.

Submit new-product press releases for consideration to editors@sema.org.


Edelbrock/COMP
Cams Pro-Flo 4 Swap Kit with Pro-Flo 4 XT System

The kit features Edelbrock’s Pro-Flo 4 XT EFI system for Gen-III and Gen-IV LS engines. It has a fully assembled, long runner-style XT aluminum manifold with 29 lb.-hr. injectors, fuel rails, and a 92mm throttle body. The Pro-Flo 4 self-learning ECU can be fine-tuned with the hand-held tablet and Edelbrock’s E-Tuner 4 software. Choose a kit with the crank sensor harness you need—24x for a Gen-III or 58x for a Gen-IV engine. If you run boost, you’ll need Edelbrock’s two-bar MAP sensor. The kit also includes the following:

COMP Thumpr Camshaft Package: The kit is designed to add around 60 hp and features a Thumpr Stage 1 roller cam rated at 222/233-degree duration at .050 in. and .541/.536-in. lift with a 1,600-6,400-rpm operating range. It also has a matched set of 1.282-in.-diameter valve springs with seals, locks, and retainers, plus a pair of pushrods. Cam packages for Gen-III engines also have roller lifters and a timing set.

COMP Cam Installation Kit: The kit has the bits and pieces needed to finish a cam swap—cam and crank bolts, cam locking plate, and gaskets for valve covers, front cover, EGR and water pump.

COMP Trunnion Upgrade Kit: The kit is engineered to convert stock LS rocker arms from needle bearing to captured roller trunnions for stable valve timing across the engine’s entire rpm range. It comes with the trunnions, bearings and retaining rings needed for installation.

Edelbrock EFI Fuel Sump System: Designed for use with your vehicle’s existing carbureted fuel system, this self-contained system has a 255 liter-per-hour electric pump in a fuel-filled sump and an internal fuel pressure regulator that boosts fuel pressure to feed the Pro-Flo 4 EFI system. It fits under your hood and does not require a return line to the tank.

Edelbrock Max-Fire Ultra Spark 50 Ignition Wires: The wires feature a ferro-magnetic Kevlar spiral-wound core and a low 50-ohm resistance level constructed for maximum spark delivery and RFI suppression to protect your computer and other electronics.

800-230-3030
www.summitracing.com
PN: SUM-CSUMECCPF405


LGE-CTS
Baja Forged Kits Ford Raptor

LGE-CTS announces the introduction of its Baja Forged kits for the ’10–’14 Ford Raptor. Featured in the line for the Ranger are a front bumper kit, a rear bumper kit, a bed cage, GPS mount, upper shock mount and lower shock mount.

The kits are engineered to give a PreRunner look and to be durable. They are also designed to follow the contour lines of the Ranger.

909-599-2203
www.bajaforged.com
PN: Vary

 


Mishimoto
Automatic Radiator

Mishimoto has released its Automatic Radiator for the ’06–’13 BMW 335i/135i. The radiator is designed to increase core thickness by 25% and coolant capacity by 35%. It features a full aluminum construction including TIG-welded end tanks and a fully brazed two-row aluminum core engineered for durability.

The radiator includes a Magnetic Drain Plug manufactured to capture any metallic debris/fragments in your cooling system.

877-466-4744
www.mishimoto.com
PN: MMRAD-E90-07A

 


Holley
Base Manifold And Dual Injector Rails Kit

Holley announces the launch of its base manifold and dual injector rails kit. The lower manifold is designed for dual injectors per cylinder and forced induction (supercharged or turbocharged) engine applications.

The base intake manifold is engineered with a low height to aid the packaging of a plenum-mounted air-to-water intercooler in a top-feed configuration. The fuel rail kits come with two sets of brackets for long (usually standard length, EV1) fuel injectors and short (such as Pico or LS7) fuel injectors.

866-464-6553
www.holley.com
PN: 300-601BK

 


Flowmaster
Delta Force Performance Intake

Flowmaster introduces its Delta Force Performance intake systems for the ’18–’20 Jeep Wrangler JL 2.0L. The systems are designed to deliver power gains with a custom look that requires no special tuning. The Delta Force system contains a custom-molded high-flow intake tube, reinforced silicone couplers and all stainless-steel hardware.

Other features include a conical eight-layer cotton gauze air filter, a custom-fit air dam with attachment brackets. Tests delivered performance gains of up to 12 hp and 14 lb.-ft.

Note: Not legal for sale or use in the state of California.

866-464-6553
www.holley.com
PN: 615185


Vintage Air
Control Panel

Vintage Air announces the release of its bolt-in replacement control panel for ’66–’67 Chevrolet Nova. The control panels are designed to replace the factory controls and operate Vintage Air Gen IV systems. The control panel is engineered to upgrade the functionality of their climate control system and improve the look of the dash.

It features LED backlighting, an A/C mode indicator and variable slide adjustments for fan speed, temperature and air delivery. The panel mounts in the OEM dash and includes new mounting hardware and a wiring harness.

800-862-6658.
www.VintageAir.com
PN: 473271

 


Wilwood Disc Brakes
Camber Drive Flange

Wilwood Disc Brakes announces its Camber Drive Flange for Wide 5 racing hubs and straight 24-spline axles. The flange is designed to give up to two degrees of misalignment.

The flange is engineered to provide racers a performance advantage. The brakes feature a steel construction using heat-treated components manufactured for additional strength and a plated finish and features a polished internal ball spline constructed to reduce friction.

805-388-1188
www.wilwood.com
PN: 270-16183

 


Aeromotive
Gen-II Stealth Fuel Tanks

Aeromotive announces the release of its Gen-II Stealth fuel tanks for General Motors C/K trucks from model years ’88–’98. The Gen-II Stealth fuel tank is designed to deliver the proper amount of fuel for high-performance street, off-road and racing applications.

The tank is engineered to run a quiet, high-flow pump that sits inside the OEM tank baffle to ensure consistent fuel delivery. For installation, -06 AN fuel outlet and return lines need to be plumbed in lieu of OEM fuel lines as well as upgraded wiring to power the larger fuel pump.

913-647-7300
www.aeromotiveinc.com
PN: 18474


Aeromotive
Fuel Pump

Aeromotive announces the release of its direct drop-in fuel pump for General Motors C/K trucks from model years ’88–’98. The 200-LPH fuel pumps are engineered to be capable of supporting naturally aspirated gasoline applications up to 600 hp and forced-induction gasoline applications up to 450 hp. The 200-LPH fuel pump is not compatible with E-85 ethanol applications.

For those trying to maximize horsepower output, the 340-LPH fuel pump option is manufactured to be capable of supporting naturally aspirated gasoline applications up to 850 hp, naturally aspirated E-85 ethanol applications up to 595 hp, forced-induction gasoline applications up to 700 hp and forced-induction E-85 ethanol applications up to 490 hp.

913-647-7300
www.aeromotiveinc.com
PN: 18378


MAHLE Motorsport
PowerPak Piston Kits

MAHLE Motorsport introduces the launch of its PowerPak Piston Kits for 3.0L S55 or N55 BMW engines. The kit is engineered for high horsepower applications—vehicles with nitrous or power adders that greatly increase boost pressures. Each piston is dual coated with a dry lubricant Phosphate coating, a GRAFAL skirt coating and is made from 2618 aluminum alloy designed to reduce drag and wear by providing additional cushioning to absorb hard contact between the piston skirt and cylinder bore.

Available in factory compression ratios of 10.2:1 or 11:1 for the N55, the piston features larger valve pockets to accommodate up to +1.0mm-larger valve diameters and has a 1mm-deeper valve pocket for performance camshafts. A 1.0, 1.2, 2.8mm oil ring set is included in addition to heavy-duty steel pins and Circlips.

888-255-1942
www.mahlemotorsports.com
PN: Vary


Holley
100 GPH Electric Inline Fuel Pump

Holley has released its 100-GPH fuel pump for naturally aspirated and forced-induction EFI vehicles. It utilizes a -10 AN female inlet and -6 AN female outlet for installation on new applications and/or replacement of existing fuel pumps. The pump is designed to support up to 900 EFI or 1,050 carbureted hp and be compatible with gasoline, E85, or diesel. A male -6 to -8 AN fitting with integral high-pressure check valve is included.

Note: Fuel pump is rated for use with ethanol-blended fuels, (E85/E90) and all types of gasoline, but pump life will be diminished if used with 100% ethanol fuels.

866-464-6553
www.holley.com
PN: 12-170


Flowmaster
XDR Off-Road Magnum Grip Gated Shifter

Flowmaster introduces its XDR Off-Road Magnum Grip “Hill-Killer” gated performance shifter for ’18–’20 Can-Am Sport and Trail 800, 1000 side by side models. The Magnum Grip shift handle features CNC billet aluminum construction, replaceable polycarbonate side grip plates and an ergonomic design.

The gate plate is designed to be used as a safety device when attempting steep inclines by eliminating the reverse lockout. The shifter features 10-gauge 304SS constructed for durability and long life. Included are all necessary hardware and easy-to-follow installation instructions.

866-464-6553
www.holley.com
PN: 81181

 

 

Thu, 07/30/2020 - 09:52

By SEMA Editors

Feature Vehicle
Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from the company’s SEMA Show booth.

The deadline to apply for a feature vehicle at the 2020 SEMA Show is July 31. Exhibitors planning a feature vehicle for the Show are encouraged to mark their calendars now to allow ample time to choose the best car to represent their brand and promote its appearance appropriately.

Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from the company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.

All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.

Each qualified exhibiting company is guaranteed placement for one feature vehicle. Additional vehicles will be prioritized by the exhibitors, using an electronic form that will be provided by SEMA Show management after July 31.

Complete details about feature vehicle registration are available in the Exhibitor Services Manual (ESM).

Questions about the process can be directed to Maurice O'Connell at mauriceo@sema.org or 909-978-6660.

Thu, 07/30/2020 - 09:52

By SEMA Editors

Feature Vehicle
Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from the company’s SEMA Show booth.

The deadline to apply for a feature vehicle at the 2020 SEMA Show is July 31. Exhibitors planning a feature vehicle for the Show are encouraged to mark their calendars now to allow ample time to choose the best car to represent their brand and promote its appearance appropriately.

Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from the company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.

All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.

Each qualified exhibiting company is guaranteed placement for one feature vehicle. Additional vehicles will be prioritized by the exhibitors, using an electronic form that will be provided by SEMA Show management after July 31.

Complete details about feature vehicle registration are available in the Exhibitor Services Manual (ESM).

Questions about the process can be directed to Maurice O'Connell at mauriceo@sema.org or 909-978-6660.

Thu, 07/30/2020 - 09:52

By SEMA Editors

Feature Vehicle
Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from the company’s SEMA Show booth.

The deadline to apply for a feature vehicle at the 2020 SEMA Show is July 31. Exhibitors planning a feature vehicle for the Show are encouraged to mark their calendars now to allow ample time to choose the best car to represent their brand and promote its appearance appropriately.

Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from the company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.

All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.

Each qualified exhibiting company is guaranteed placement for one feature vehicle. Additional vehicles will be prioritized by the exhibitors, using an electronic form that will be provided by SEMA Show management after July 31.

Complete details about feature vehicle registration are available in the Exhibitor Services Manual (ESM).

Questions about the process can be directed to Maurice O'Connell at mauriceo@sema.org or 909-978-6660.