Applications for SEMA Show exhibitors to be included in the official 2020 SEMA Show Press Conference Schedule are now available. Press conferences are not recommended for every exhibiting company and should be reserved for those who have breaking news announcements. The final schedule will be created so that it is conducive and easy for journalists to attend the press conferences. The submission deadline is July 24.

By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week's submissions are listed below.

The companies included with the SEMA Data Co-op (SDC) logo are also members of the SDC, the definitive, industry-owned and -operated centralized data repository. The SDC is an end-to-end solution to help you author, validate, store, and distribute product data. All incoming data is validated for compliance to PIES and ACES standards, eliminating confusing proprietary data formats. Learn more about the SDC at www.semadatacoop.org.

Submit new-product press releases for consideration to editors@sema.org.

Avery Dennison
Supreme Wrapping Film Colors and Textures

Avery Dennison Graphics Solutions announces the introduction of its Spring 2020 Rugged and Luxurious color collection. The Rugged and Luxurious Collection features a combination of light and dark, gloss and textured films designed to transform visions of grit and grandeur into a rich visual experience for breakthrough custom creations. Rugged Supreme Wrapping Film is a 3D conformable, textured color change film engineered to give vehicles the look and feel of a bedliner without the permanent application. The Rugged collection includes four colors: Rugged Onyx, Rugged Combat Green, Rugged Bedrock Grey and Rugged Marsh Green, and the Luxurious Supreme Wrapping Film is comprised of Obsidian Black and Satin Dark Grey.

800-282-8379
www.graphics.averydennison.com
PN: Vary

Aeromotive
Fuel Pump

Aeromotive has partnered with Dirt Launch Powersports to introduce a direct drop-in fuel pump module for ’16–’20 Yamaha YXZ1000R side-by-sides. The Phantom Series fuel pump module is manufactured to be compatible with the factory plastic fuel tank and comes preassembled with an Aeromotive 200 liters-per-hour fuel pump. The module is constructed to be compatible with gas and support up to 450 hp. All horsepower numbers are based on EFI forced-induction gas applications. Each configuration is offered as a complete kit, including the pump assembly, fuel pressure regulator, fuel filter and required fittings.

913-647-7300
www.aeromotiveinc.com
PN: Vary

BMR
Sway Bar

BMR announces the availability of its adjustable sway bar kit for the ’08+ Dodge Challenger. The kit is engineered to improve handling, reduce body roll, and increase cornering stability. Fabricated from 38mm (front) and 25mm (rear) DOM steel tubing, the BMR sway bars are cold formed to better resist torsional fatigue. The sway bar is constructed to give a 30% to 84% increase (front) and 288% increase (rear) in sway-bar rate over the stock bars. These sway bars mount to the car with 95-durometer polyurethane bushings. The kit is designed for street performance, autocross, and road race applications.

813-986-9302
www.bmrsuspension.com
PN: SB113

Design Engineering Inc.
Sprint Car Thermal Engine Cover

Design Engineering Inc. introduces its Sprint Car Thermal Engine cover. The cover is designed to allow racers to avoid cold engine damage by keeping their sprint car engines up to racing temperatures. The cover features a triple-layer construction and can be used on hot or even running engines. The thermal cover’s design includes drop-down-side wings that can be folded up and snapped into place and can rest directly on hot exhaust pipes. The heavy-duty, triple-layer construction incorporates a durable, PVC-coated polyester black outer layer manufactured for durability.

800-264-9472
www.designengineering.com
PN: Vary

Edelbrock/COMP Cams
Pro-Flo 4 Swap Kit with Pro-Flo 4 Throttle Body EFI

The kit features Edelbrock’s Pro-Flo 4 throttle body EFI. The self-learning system features a 1,000cfm throttle body with four 29 lb.-hr. fuel injectors mounted on an aluminum intake manifold. You also get an ECU and a touch-screen tablet with Edelbrock E-Tuner software for fine-tuning. The kit also includes the following:

COMP Thumpr Camshaft Package: The kit is designed to add around 60 hp and features a Thumpr Stage 1 roller cam rated at 222/233 degrees duration at .050 in. and .541/.536-in. lift with a 1,600-6,400 rpm operating range. It also has a matched set of 1.282-in.-diameter valve springs with seals, locks, and retainers, plus a pair of pushrods. Cam packages for Gen III engines also have roller lifters and a timing set.

COMP Cam Installation Kit: The kit has the bits and pieces needed to finish a cam swap—cam and crank bolts, cam locking plate and gaskets for valve covers, front cover, EGR and water pump.

Hooker BlackHeart
LS Swap Exhaust System

Hooker BlackHeart introduces its stainless dual exhaust lineup for both ’73–’74 GM K5 and ‘75–’82 K5. These new exhaust systems are available in either 304SS or 409SS and are designed to provide maximum clearance for lowered vehicles.

Note: Designed for use with Hooker Blackheart LS Swap System. Only for 2WD applications.

866-464-6553
www.holley.com
PN: Vary

Hooker Blackheart
Cat-Back Exhaust System

Hooker BlackHeart's announces the availability of its cat-back exhaust system for the ’19–’20 RAM 1500 with 5.7L V8 engines. The system is designed to deliver a deep, sporty tone and produce an extra 14 hp. The exhaust system is constructed from 409SS engineered to reduce weight and improve corrosion resistance. The high-flow straight-through muffler is constructed to provide a deep, sporty tone and produce up to a 14 hp and 21 lb.-ft. The system is manufactured to reduce weight by nearly 23% when compared with OE exhaust.

866-464-6553
www.holley.com
PN: BH2459

By Kyle Cheng

In the SEMA “State of the American Consumer—July 2020” report, the SEMA Market Research team explores the current state of consumers within the United States and their outlook for the future.

Despite the Coronavirus, consumers are more confident, optimistic and in a better financial position today than they were during the last recession in 2007–2009. They are shopping more and, as restrictions ease, returning to in-store retail. In May 2020, retail sales at motor vehicle and parts dealers jumped 44% from April—the highest increase ever recorded. Additionally, most consumers think it is a good time to buy a car.

In the SEMA “State of the American Consumer—July 2020” report, the SEMA Market Research team explores the current state of consumers within the United States and their outlook for the future. Using data as of July 2020, this quick snapshot looks at how consumers are emerging from the coronavirus shutdown, including:

• Driving patterns and consumer travel perceptions.
• Retail and shopping behavior.
• The current and projected financial position of consumers.
• How consumers are interacting with both the automotive and specialty-equipment industries.

To learn more, download the new SEMA “State of the American Consumer—July 2020” report at www.sema.org/research.

By Kyle Cheng

In the SEMA “State of the American Consumer—July 2020” report, the SEMA Market Research team explores the current state of consumers within the United States and their outlook for the future.

Despite the Coronavirus, consumers are more confident, optimistic and in a better financial position today than they were during the last recession in 2007–2009. They are shopping more and, as restrictions ease, returning to in-store retail. In May 2020, retail sales at motor vehicle and parts dealers jumped 44% from April—the highest increase ever recorded. Additionally, most consumers think it is a good time to buy a car.

In the SEMA “State of the American Consumer—July 2020” report, the SEMA Market Research team explores the current state of consumers within the United States and their outlook for the future. Using data as of July 2020, this quick snapshot looks at how consumers are emerging from the coronavirus shutdown, including:

• Driving patterns and consumer travel perceptions.
• Retail and shopping behavior.
• The current and projected financial position of consumers.
• How consumers are interacting with both the automotive and specialty-equipment industries.

To learn more, download the new SEMA “State of the American Consumer—July 2020” report at www.sema.org/research.

By Kyle Cheng

In the SEMA “State of the American Consumer—July 2020” report, the SEMA Market Research team explores the current state of consumers within the United States and their outlook for the future.

Despite the Coronavirus, consumers are more confident, optimistic and in a better financial position today than they were during the last recession in 2007–2009. They are shopping more and, as restrictions ease, returning to in-store retail. In May 2020, retail sales at motor vehicle and parts dealers jumped 44% from April—the highest increase ever recorded. Additionally, most consumers think it is a good time to buy a car.

In the SEMA “State of the American Consumer—July 2020” report, the SEMA Market Research team explores the current state of consumers within the United States and their outlook for the future. Using data as of July 2020, this quick snapshot looks at how consumers are emerging from the coronavirus shutdown, including:

• Driving patterns and consumer travel perceptions.
• Retail and shopping behavior.
• The current and projected financial position of consumers.
• How consumers are interacting with both the automotive and specialty-equipment industries.

To learn more, download the new SEMA “State of the American Consumer—July 2020” report at www.sema.org/research.

By SEMA Editors

Saleen’s new Bronco pays homage to Big Oly—the infamous machine piloted by Parnelli Jones.

Saleen Automotive, the Southern California vehicle manufacturer founded by racing driver and vehicle builder Steve Saleen, has revealed the Saleen Bronco. As the creator of the Saleen S7, Saleen is mainly associated with success on asphalt surfaces, but with the new Bronco, the company is taking to the dirt with a vengeance.

The new Bronco pays homage to Big Oly—the infamous machine piloted by Parnelli Jones. Big Oly took on the Mexican 1000 (now known as the Baja 1000)—one of the most grueling endurance races in the world—and achieved the monumental accomplishment of winning the race twice in 1971 and 1972.

The Saleen Bronco is not only resplendent in a livery reminiscent of the original, but also boasts numerous performance features. More details will be revealed soon.

By Ashley Reyes

Hunter Engineering Co. was named SEMA Manufacturer of the Year at last year’s SEMA Industry Awards Banquet.

The SEMA Manufacturer of the Year Award honors a manufacturing company for its outstanding contributions to the industry during the fiscal year of July 1, 2019, through June 30, 2020. Nominations for Manufacturer of the Year, as well as other SEMA Industry awards, are now being accepted at www.sema.org/awards.

To be nominated for Manufacturer of the Year, a company must be from the specialty-equipment industry and have demonstrated outstanding business practices and service to their customers, including being involved with SEMA and utilizing association benefits.  

“This award recognizes the innovation and industriousness of a member manufacturer who has went above and beyond to support the advancement of the specialty-equipment industry,” said Lindsay Bianco, SEMA senior manager, membership projects. “Nominees should demonstrate a high degree of corporate responsibility, workforce excellence and do an outstanding job protecting their brand equity.”

In addition to Manufacturer of the Year, the SEMA Industry Awards also include Person of the Year, Rep Agency of the Year, Warehouse Distributor of the Year and Gen-III Innovator of the Year. The award winners will be celebrated for their accomplishments at the 2020 SEMA Industry Awards Banquet, Thursday, November 5, during the SEMA Show in Las Vegas.

To learn more about the additional criteria for each award and to submit your nominations, visit www.sema.org/awards or contact Lindsay Bianco at lindsayb@sema.org.

By Ashley Reyes

Hunter Engineering Co. was named SEMA Manufacturer of the Year at last year’s SEMA Industry Awards Banquet.

The SEMA Manufacturer of the Year Award honors a manufacturing company for its outstanding contributions to the industry during the fiscal year of July 1, 2019, through June 30, 2020. Nominations for Manufacturer of the Year, as well as other SEMA Industry awards, are now being accepted at www.sema.org/awards.

To be nominated for Manufacturer of the Year, a company must be from the specialty-equipment industry and have demonstrated outstanding business practices and service to their customers, including being involved with SEMA and utilizing association benefits.  

“This award recognizes the innovation and industriousness of a member manufacturer who has went above and beyond to support the advancement of the specialty-equipment industry,” said Lindsay Bianco, SEMA senior manager, membership projects. “Nominees should demonstrate a high degree of corporate responsibility, workforce excellence and do an outstanding job protecting their brand equity.”

In addition to Manufacturer of the Year, the SEMA Industry Awards also include Person of the Year, Rep Agency of the Year, Warehouse Distributor of the Year and Gen-III Innovator of the Year. The award winners will be celebrated for their accomplishments at the 2020 SEMA Industry Awards Banquet, Thursday, November 5, during the SEMA Show in Las Vegas.

To learn more about the additional criteria for each award and to submit your nominations, visit www.sema.org/awards or contact Lindsay Bianco at lindsayb@sema.org.

By SEMA Washington, D.C., Staff

In 2017, the U.S. Occupational Safety and Health Administration (OSHA) lowered the exposure limits for beryllium and related compounds to 0.2 micrograms per cubic meter—just one-tenth the previous level. OSHA has now clarified certain provisions within the rule in order to potentially simplify compliance requirements.

Beryllium is a naturally occurring element that has many beneficial attributes and widespread applications. It is one-third lighter than aluminum, yet stiffer than steel, resistant to fatigue and corrosion, and recyclable. In the auto industry, beryllium is frequently used to produce airbags and components for power-steering, anti-lock braking and fuel-injection systems.

OSHA believes a small percentage of workers exposed to the chemical may develop chronic beryllium lung disease. Most worker exposure is associated with foundry and smelting operations, machining, beryllium-oxide ceramics and composite manufacturing. OSHA estimates that the beryllium standard applies to about 62,000 workers and may prevent nearly 100 deaths and 50 serious illnesses each year.

The new rule took effect in 2018 and industry had one year to implement any necessary changes, such as creating restricted beryllium work areas and using respirators and protective clothing sufficient to meet the new limits.

For more information:

• OSHA clarifications 
• General information 

Questions? Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

In 2017, the U.S. Occupational Safety and Health Administration (OSHA) lowered the exposure limits for beryllium and related compounds to 0.2 micrograms per cubic meter—just one-tenth the previous level. OSHA has now clarified certain provisions within the rule in order to potentially simplify compliance requirements.

Beryllium is a naturally occurring element that has many beneficial attributes and widespread applications. It is one-third lighter than aluminum, yet stiffer than steel, resistant to fatigue and corrosion, and recyclable. In the auto industry, beryllium is frequently used to produce airbags and components for power-steering, anti-lock braking and fuel-injection systems.

OSHA believes a small percentage of workers exposed to the chemical may develop chronic beryllium lung disease. Most worker exposure is associated with foundry and smelting operations, machining, beryllium-oxide ceramics and composite manufacturing. OSHA estimates that the beryllium standard applies to about 62,000 workers and may prevent nearly 100 deaths and 50 serious illnesses each year.

The new rule took effect in 2018 and industry had one year to implement any necessary changes, such as creating restricted beryllium work areas and using respirators and protective clothing sufficient to meet the new limits.

For more information:

• OSHA clarifications 
• General information 

Questions? Stuart Gosswein at stuartg@sema.org.