By SEMA Editors

With the launch of SEMA360, an online ecommerce solution for the aftermarket, comes the best new products of the aftermarket. Here is a small sample of the products featured on SEMA360.

New XL Linkable from Baja Designs

The XL Linkable is a highly adjustable, CNC-machined mounting link system designed around our XL Sport Series Lights. These aircraft grade 6061 extruded aluminum alloy links allow for precision aiming of up to 8 Baja Designs XL lights.

They come in lengths ranging from 20-in. to 50-in. long, featuring up to 8 XL lights that can combine for a total of 25,000 Lumens. These kits will work with many of the Baja Designs vehicle specific solutions currently available for Jeep and UTV, with more to follow.

Enthusiasts can utilize mounting brackets sold separately to mount to custom and fabricated solutions.

Visit the Baja Designs SEMA360 Showcase.

Centerforce High-Quality Twin-Disc Clutch

This clutch is an economical choice for streetcar enthusiasts looking for a complete high-quality twin disc clutch system. This new clutch assembly can be used for everyday use and spirited days on the track.

Fits ’85 Chevrolet and GMC 265-in. thru 427-in. (Excluding 400-in.), 2-piece rear main seal, 0 in./oz. balance, and is engineered for vehicles producing 400 to 925 lb.-ft. of torque. The SST 10.4-in. discs utilize solid hubs (possible gear noise) to reduce the rotational weight on the input shaft for quick clean shifts. The discs in this assembly are built using high quality friction materials, for smooth engagement and longevity. The SST features a lightened billet steel flywheel, providing low inertia resulting in quicker RPM and the Centerforce anti-rattle system to reduce floater rattle/noise.

Included are a billet steel flywheel, 2 discs, floater plate, pressure plate, pilot bearing, alignment tool, and ARP pressure plate and flywheel hardware.

Visit the Centerforce SEMA360 Showcase.

Jeep Gladiator JT Extreme Roof Rack Kit

This Slimline II rack kit contains all the components needed to mount the Slimline II cargo carrying rack to a Jeep Gladiator JT, including the Slimline II Tray (1425mm x 1560mm), the Jeep Extreme Mounting System and a Wind Deflector.

The Jeep Extreme mounting system bolts to the roll bar with middle and rear brackets. This unobtrusive, high performance, nearly indestructible mounting solution allows you to quickly remove the Freedom Panels and works with the hardtop or with no roof at all. Freedom Panels can be quickly and easily removed with rack in place. The cargo weight is evenly distributed across the roll bars and body of the jeep, placing zero weight on the hardtop itself.

All Front Runner Rack Kits contain installation instructions as well as all the components needed to mount the Slimline II Tray to your vehicle. Drilling is required for installation. All Front Runner Racks are backed by a Limited Lifetime Warranty.

Visit the Front Runner SEMA360 Showcase.

Exhaust Flap Valves From Helical Technology

With many sports cars now offering dual mode exhausts, many aftermarket exhausts are looking to replicate this feature on their systems, allowing the vehicle to retain the ‘Don’t Upset the Neighbours’ mode as well as an improved raucous mode with a valve open!

Helical design and manufacture valves for supercar OEMs, using the best materials and manufacturing practices, with all valve designs rigorously tested prior to product release.

Our latest valves have the option of having a titanium or stainless steel valve body, matched with Inconel sub components where required.

Hunter Unveils Heavy Duty Wheel Balancer

Hunter is proud to introduce the HD Elite: a heavy-duty wheel balancer that combines cutting-edge features of Hunter’s Road Force Elite and ForceMatch HD balancers to help eliminate wheel-related vibration and increase truck tire life.

The HD Elite features fast cycle times with a new laser vision system for touchless wheel measurement, automatic dimension and runout measurement, and eCal Auto-Calibration, which eliminates the need for an operator to manually calibrate.

The laser vision system allows the machine to balance and measure assembly runout faster than other HD balancers. This allows us to maximize tire life and minimize vibrations without a time penalty.

The HD Elite has capacity to handle 52-in. 
diameter and 500 lb. assemblies. The heavy-duty balancer
is equipped with an intuitive, touchscreen interface that simplifies operation for technicians at all experience levels. Additionally, an optional load roller measures runout to correct the leading cause of vibration in heavy- duty tire assemblies.

Additional features include Automatic CenteringCheck and a new and improved wheel lift with a damper to smooth operation.

Visit the Hunter SEMA360 Showcase.

EMM Specialties Launches the Colad UV Fast Curing System

EMM Specialties is launching the Colad UV Fast Curing System, which will be the most powerful UV light on the market. The system is easy to use, lightweight, and will have a suite of associated products from body filler putties, to PPE (gloves, goggles, etc.).

For SEMA360, the company is utilizing an open studio space next to our offices and building a full booth to live stream demos of this product on the Social27 platform, and also through Instagram Live posts.

Visit the EMM Specialties SEMA360 Showcase.

CTEK Offers New PRO25S 25-amp Battery Charge

The new PRO25S, an innovative, versatile, and highly efficient battery charger and power supply is for the professional workshop or those who want to charge like the pros. The PRO25S combines power and advanced technology with safety, portability, and flexibility to work with any 12V vehicle battery, including lithium (LiFePO4, Li-Fe, Li-iron, LFP).

The PRO25S supports the battery and protects sensitive electronics during vehicle service and diagnostic work. The advanced technology of the PRO25S ensures a safe, fast charge is delivered to exactly meet the needs of the individual battery. The PRO25S has a dedicated lead-acid battery reconditioning program to restore battery life and recondition flat batteries.

A supply mode supports the battery during diagnostic or fault-finding work, which means you can do the necessary repairs, modifications, or upgrades without worrying about costly or time-consuming ECU repair or reprogramming. A built-in temperature sensor ensures maximum charger efficiency.

The PRO25S has low voltage and current ripple. It’s safe for the battery and the vehicle’s delicate and crucial electronic systems. Fully automatic and easy to use, it’s also simple to connect, spark proof and reverse-polarity protected for the safety of the user and the battery.

The PRO25S is lightweight and portable, but the rugged, impact-resistant case means it can also handle the toughest workshop environment.

Visit the CTEK SEMA360 Showcase.

Classic Instruments Releases New Direct-fit for the 1966-67 Nova

Classic Instruments offers an all-new, direct-fit package for the 1966-’67 Nova. The package features a speedometer, tachometer, fuel level, temperature, oil pressure, and volt gauges; along with indicator lights. All the gauges are electronic operation.

The fuel gauge is programmable for any ohm range with a selector switch on the back of the cluster. This means the fuel gauge will work with the stock sending unit (0-90 ohm), any other factory sending units, or any Classic Instruments fuel sending unit. The cluster mounts in the original factory bezel and uses the original diffuser plate, both of which will need to be re-used from the customers’ original cluster.

A new, laser-cut plastic lens is provided with the cluster. Wiring is handled with a single wire harness connection on the back of the cluster and there is a separate connection and harness for an external shift light on the back of the cluster as well. The cluster is available in five different colors/series.

Goodyear Custom-Fit Rubber Floor Mats

Spark Lines is introducing new Goodyear, custom-fit rubber floor mats with patent pending dirt-trapping design.

The mats are light weight and easy to clean—they just need a slap on the back and all dirt and liquids fall out of the diamond-shaped design.

Rugged and impervious to road chemicals used to melt snow and ice.

Visit the Goodyear SEMA360 Showcase.

Mopar Offers 807-horsepower Hellcrate Redeye Supercharged HEMI Crate Engine

Mopar has revealed the most powerful production muscle-car engine ever available to builders and enthusiasts with the launch of its newest crate engine – the 807-horsepower Hellcrate Redeye 6.2-liter Supercharged HEMI V-8 engine. Mopar now offers five HEMI crate engines with a range of 375 to 1,000 horsepower. All Mopar crate engines are quality-tested and factory-backed to deliver proven performance.

Rated at 807 horsepower and 717 lb.-ft. of torque on 91-octane pump gas, the new Hellcrate Redeye crate engine is engineered with proven, factory-backed hardware first seen in the limited-edition 2018 Dodge Challenger SRT Demon – the world’s quickest and most powerful muscle car ever. This same supercharged HEMI engine powers the new Dodge Charger SRT Hellcat Redeye, Challenger SRT Hellcat Redeye and the high-horsepower halo of the lineup in 2021, the new 807-horsepower Challenger SRT Super Stock.

The new Hellcrate Redeye powerplant features significant upgrades versus the standard Hellcrate engine, including a larger supercharger, increased boost pressure, higher rpm limit, revised valve-spring design, and manu upgraded internals. Each engine is dyno-tested for 42 minutes before being shipped. This complete engine assembly includes a supercharger with throttle body, fuel injectors, coil packs, water pump, front sump oil pan and flexplate.

Visit the Mopar SEMA360 Showcase.

Luis Morales

“ADAS” is a buzz word that is currently traveling through the automotive aftermarket industry, which refers to vehicle safety systems, such as automatic emergency braking. Today, a vast majority of late-model vehicles are equipped with Advanced Driver Assist Systems (ADAS) as a standard option, which leads some aftermarket product manufacturers to the question—“Will these systems continue to properly function, after the vehicle has been modified?”

In order to pave the solution to that question, we are bringing in a new resource called the “SEMA | I-CAR ADAS Baseline.” Thanks to the folks at I-CAR, we can now grant SEMA Tech Transfer Members direct access into the RTS Portal, which is I-CAR’s ADAS information database.

Direct access into this portal is via the Tech Transfer website and there is a reason why we did this—SEMA manufactures who are part of this program are currently designing direct-fit products, based on OEM CAD data. Granting these members direct access to the portal, will provide them with some ADAS knowledge which can be taken into consideration when designing new aftermarket products.

From inside of the Tech Transfer homepage, they will be able to click on the I-CAR button, which will redirect them into the RTS portal. Once there, they can make their way into the “OEM Calibration Requirements,” where they can search specific vehicles by:

• Make
• Model
• Year

Which provides users with the following vehicle information:

• On-board OEM ADAS Options
• System Locations
• Standardized Names
• Calibration Requirements

It’s important to note that this is an educational tool. This is not the overall answer to the proposed question, but it is the initial path to a solution. Recalibration for these systems is vehicle-specific and can vary from static to dynamic procedures.

For additional ADAS information, visit the Vehicle Technology section of the SEMA Garage website.

I-CAR is an international non-profit organization dedicated to providing information, knowledge, and skills required to perform safe, complete and quality repairs. The Repairability Technical Support (RTS) Portal is a hub, containing information on the latest vehicle technology trends, Original Equipment Manufacturer (OEM) information, and Calibration Requirements. Most importantly, RTS provides vehicle specific on-board OEM ADAS information, describing the different systems, general location and diagnosis.

Luis Morales

“ADAS” is a buzz word that is currently traveling through the automotive aftermarket industry, which refers to vehicle safety systems, such as automatic emergency braking. Today, a vast majority of late-model vehicles are equipped with Advanced Driver Assist Systems (ADAS) as a standard option, which leads some aftermarket product manufacturers to the question—“Will these systems continue to properly function, after the vehicle has been modified?”

In order to pave the solution to that question, we are bringing in a new resource called the “SEMA | I-CAR ADAS Baseline.” Thanks to the folks at I-CAR, we can now grant SEMA Tech Transfer Members direct access into the RTS Portal, which is I-CAR’s ADAS information database.

Direct access into this portal is via the Tech Transfer website and there is a reason why we did this—SEMA manufactures who are part of this program are currently designing direct-fit products, based on OEM CAD data. Granting these members direct access to the portal, will provide them with some ADAS knowledge which can be taken into consideration when designing new aftermarket products.

From inside of the Tech Transfer homepage, they will be able to click on the I-CAR button, which will redirect them into the RTS portal. Once there, they can make their way into the “OEM Calibration Requirements,” where they can search specific vehicles by:

• Make
• Model
• Year

Which provides users with the following vehicle information:

• On-board OEM ADAS Options
• System Locations
• Standardized Names
• Calibration Requirements

It’s important to note that this is an educational tool. This is not the overall answer to the proposed question, but it is the initial path to a solution. Recalibration for these systems is vehicle-specific and can vary from static to dynamic procedures.

For additional ADAS information, visit the Vehicle Technology section of the SEMA Garage website.

I-CAR is an international non-profit organization dedicated to providing information, knowledge, and skills required to perform safe, complete and quality repairs. The Repairability Technical Support (RTS) Portal is a hub, containing information on the latest vehicle technology trends, Original Equipment Manufacturer (OEM) information, and Calibration Requirements. Most importantly, RTS provides vehicle specific on-board OEM ADAS information, describing the different systems, general location and diagnosis.

By Mike Imlay

Best-selling business author Corey Perlman presented top strategies for online reputation management at a Thursday-morning SEMA360 digital seminar.

These days an online reputation can make or break a business. The challenge is that people are more motivated to post online when they’re unhappy than when they’re happy. So how can a business minimize negative feedback and maximize positive reviews? SEMA360 attendees got the inside scoop from best-selling author Corey Perlman in a Thursday digital seminar entitled “How to Protect Your Brand’s Online Reputation.”

The owner of Impact Social Inc., Perlman has been at the forefront of digital marketing for more than a decade. He took his seminar attendees through the basics of digital brand management while emphasizing key best practices along the way. First he advised doing your own digital audit through all the online directories, social media platforms and blogs or websites where your brand appears. Looking through the lens of an online researcher or buyer, what impression is your brand making online.

The next step, said Perlman, is to “fix what needs fixing.” Make sure your digital presence across Facebook and other social media platforms and any directories or websites reflects consistent branding that conveys professionalism and quality.

Once those basics are covered, it’s time to draw up a preparedness plan for dealing with bad reviews and negative press. Best practices here are to be diplomatic and empathetic with negative reviewers. Never be defensive. Rather, try to solve the issue, and take discussions offline if necessary.”

“Never respond out of emotion. Step away or sleep on it if you have to,” advised Perlman, who added that how you resolve disputes online matter greatly to others. “People love transparency. They recognize businesses are made up of people, and people make mistakes. It’s how we handle them that's important.”

Along with a clear plan for handling negative scenarios, you can now create a process for enhancing positive feedback. This includes adopting best practices for converting satisfied customers into online endorsers of your brand. “Never let a verbal testimonial go unpublished,” said Pearlman. If a customer expresses thanks or appreciation, always respond with a request for a review and easy ways they can share their experience on the web.

Filled with best practices tips, the full seminar can be viewed on SEMA360. Meanwhile, SEMA360 continues through Friday, November 6. The trade-only online event offers exclusive manufacturer-buyer connections, industry networking, new-product and technology introductions, project vehicle builds and more. Additional details about the innovative e-marketplace can be found at www.sema360.com.

By Mike Imlay

Best-selling business author Corey Perlman presented top strategies for online reputation management at a Thursday-morning SEMA360 digital seminar.

These days an online reputation can make or break a business. The challenge is that people are more motivated to post online when they’re unhappy than when they’re happy. So how can a business minimize negative feedback and maximize positive reviews? SEMA360 attendees got the inside scoop from best-selling author Corey Perlman in a Thursday digital seminar entitled “How to Protect Your Brand’s Online Reputation.”

The owner of Impact Social Inc., Perlman has been at the forefront of digital marketing for more than a decade. He took his seminar attendees through the basics of digital brand management while emphasizing key best practices along the way. First he advised doing your own digital audit through all the online directories, social media platforms and blogs or websites where your brand appears. Looking through the lens of an online researcher or buyer, what impression is your brand making online.

The next step, said Perlman, is to “fix what needs fixing.” Make sure your digital presence across Facebook and other social media platforms and any directories or websites reflects consistent branding that conveys professionalism and quality.

Once those basics are covered, it’s time to draw up a preparedness plan for dealing with bad reviews and negative press. Best practices here are to be diplomatic and empathetic with negative reviewers. Never be defensive. Rather, try to solve the issue, and take discussions offline if necessary.”

“Never respond out of emotion. Step away or sleep on it if you have to,” advised Perlman, who added that how you resolve disputes online matter greatly to others. “People love transparency. They recognize businesses are made up of people, and people make mistakes. It’s how we handle them that's important.”

Along with a clear plan for handling negative scenarios, you can now create a process for enhancing positive feedback. This includes adopting best practices for converting satisfied customers into online endorsers of your brand. “Never let a verbal testimonial go unpublished,” said Pearlman. If a customer expresses thanks or appreciation, always respond with a request for a review and easy ways they can share their experience on the web.

Filled with best practices tips, the full seminar can be viewed on SEMA360. Meanwhile, SEMA360 continues through Friday, November 6. The trade-only online event offers exclusive manufacturer-buyer connections, industry networking, new-product and technology introductions, project vehicle builds and more. Additional details about the innovative e-marketplace can be found at www.sema360.com.

By Douglas McColloch

(Clockwise from top left) Mike and Jim Ring of Ringbrothers, Rick Love of Vintage Air, Kyle Tucker of Detroit Speed, Brian Brennan of In The Garage Media, and Bobby Alloway of Alloway’s Hot Rod Shop discussed the current state of the hot-rod aftermarket at SEMA360.

Earlier today at SEMA360, the Hot Rod Industry Alliance (HRIA) hosted a panel of experts to discuss the current state of the hot-rod aftermarket. The panel, moderated by Rick Love of Vintage Air, included:

• Kyle Tucker, Detroit Speed
• Mike and Jim Ring, Ringbrothers
• Bobby Alloway, Alloway’s Hot Rod Shop
• Brian Brennan, In the Garage Media

The panelists first reviewed the challenges posed by the COVID-19 disruption, how the lack of a SEMA Show and a show circuit has affected their business in the short term, and what kinds of promotional tools they are using—such as social media—to keep their brand recognition high. They also stressed the importance of staying in touch with their customers, and reviewed how SEMA360 is helping them in this regard.

The panelists also discussed the ways they’ve managed to continue operations given ongoing disruptions to the supply chain, and steps they’ve taken to adjust to increased lead times. They also reviewed the challenges posed by increased freight costs.

On the tech side, the panel discussed the changing skill sets required of todays generation of builders, with an emphasis on electronics, and of the challenges shops face in finding and recruiting that talent. The panelists also stressed the importance going forward of attracting young people to the automotive trades.

View this session on demand on SEMA360.

By Douglas McColloch

(Clockwise from top left) Mike and Jim Ring of Ringbrothers, Rick Love of Vintage Air, Kyle Tucker of Detroit Speed, Brian Brennan of In The Garage Media, and Bobby Alloway of Alloway’s Hot Rod Shop discussed the current state of the hot-rod aftermarket at SEMA360.

Earlier today at SEMA360, the Hot Rod Industry Alliance (HRIA) hosted a panel of experts to discuss the current state of the hot-rod aftermarket. The panel, moderated by Rick Love of Vintage Air, included:

• Kyle Tucker, Detroit Speed
• Mike and Jim Ring, Ringbrothers
• Bobby Alloway, Alloway’s Hot Rod Shop
• Brian Brennan, In the Garage Media

The panelists first reviewed the challenges posed by the COVID-19 disruption, how the lack of a SEMA Show and a show circuit has affected their business in the short term, and what kinds of promotional tools they are using—such as social media—to keep their brand recognition high. They also stressed the importance of staying in touch with their customers, and reviewed how SEMA360 is helping them in this regard.

The panelists also discussed the ways they’ve managed to continue operations given ongoing disruptions to the supply chain, and steps they’ve taken to adjust to increased lead times. They also reviewed the challenges posed by increased freight costs.

On the tech side, the panel discussed the changing skill sets required of todays generation of builders, with an emphasis on electronics, and of the challenges shops face in finding and recruiting that talent. The panelists also stressed the importance going forward of attracting young people to the automotive trades.

View this session on demand on SEMA360.

By Douglas McColloch

(Clockwise from top left) Mike and Jim Ring of Ringbrothers, Rick Love of Vintage Air, Kyle Tucker of Detroit Speed, Brian Brennan of In The Garage Media, and Bobby Alloway of Alloway’s Hot Rod Shop discussed the current state of the hot-rod aftermarket at SEMA360.

Earlier today at SEMA360, the Hot Rod Industry Alliance (HRIA) hosted a panel of experts to discuss the current state of the hot-rod aftermarket. The panel, moderated by Rick Love of Vintage Air, included:

• Kyle Tucker, Detroit Speed
• Mike and Jim Ring, Ringbrothers
• Bobby Alloway, Alloway’s Hot Rod Shop
• Brian Brennan, In the Garage Media

The panelists first reviewed the challenges posed by the COVID-19 disruption, how the lack of a SEMA Show and a show circuit has affected their business in the short term, and what kinds of promotional tools they are using—such as social media—to keep their brand recognition high. They also stressed the importance of staying in touch with their customers, and reviewed how SEMA360 is helping them in this regard.

The panelists also discussed the ways they’ve managed to continue operations given ongoing disruptions to the supply chain, and steps they’ve taken to adjust to increased lead times. They also reviewed the challenges posed by increased freight costs.

On the tech side, the panel discussed the changing skill sets required of todays generation of builders, with an emphasis on electronics, and of the challenges shops face in finding and recruiting that talent. The panelists also stressed the importance going forward of attracting young people to the automotive trades.

View this session on demand on SEMA360.

By Douglas McColloch

It wouldn’t be the SEMA Show without show-stopping builds and customizations, and while there’s no Show floor in Las Vegas this year, SEMA360 is no different. Some 300 builders entered some of their latest creations, and you can see them throughout the week at the SEMA360 Builder Showcase page. We’ll be spotlighting five trick builds each day of the event, starting with the ones you see here.

Submitted by: Rick Fragnoli
Vehicle: ’69 Dodge Charger

This ’69 is built for performance starting with the 6.2L Hemi Hellcat under the hood that’s equipped with Kooks’ Headers and full 3-in. exhaust; an ATI Performance Products damper helps to smooth out internal vibrations.

The Dodge rides on a KW coilover suspension and rolls on CCW Wheels and Pirelli P-Zero that are damped by Brembo brake components. Inside, Moore and Giles Leather seating and G-Force Racing Gear harnesses keep occupants comfortable and secure.

The exterior features all-custom one-off bodywork, and it’s coated with custom PPG “Strangler Green” paint.

Submitted by: Brad and Mike Swaney
Vehicle: ’59 Chevrolet truck

A Battle of The Builders finalist in 2019, this team brought this clean-looking resto to SEMA360. Under the hood are a host of performance parts from Billet Accessories and Eddie Motorsports, and Magnaflow exhaust expels spent gases.

Components from American Autowire provide electrical upgrades, and inside, parts from Classic Instruments, Vintage Air and Lokar all enhance the driving experience.

The Chevy rides on a custom-engineered chassis, and a coat of Axalta Red Metallic adorns bodywork kept pristine with Wizards Products.

Submitted by: Christian Borucki
Vehicle: ’59 Pontiac Bonneville

Wearing a coat of Riviera Blue paint, this classic ’59 rests atop a one-off Art Morrison chassis that hosts a LS376 engine sporting a Flowmaster exhaust, and a 4L70 automatic transmission.

Power flows to a Strange 9-in. rearend that turns American Racing rim and BFGoodrich tires; Wilwood disc brakes reside at all four corners, and wheels are turned courtesy of IDIDT steering components.

Suspension is coilovers in front and four-link in the back. Redline Lumtronix LED headlights light up the road, Ogden Chrome lend exterior shine, and inside, Rockford Fosgate audio components provide on-road entertainment.

Submitted by: Darren Sammartino
Vehicle: ’70 Chevrolet K20

A multi-year project, this Grabber Blue 3/4-ton runs a swapped-in ’92 Cummins 12-valve diesel that works in tandem with an Industrial Injection fuel pump, a K&N intake, a Mishimoto radiator and MBRP 3-in. exhaust. Backing it a Getrag 360M transmission and an NP 205 transfer case.

A Dana 60 front and 14-bolt rear turn RBP Cobra beadlocks and Interco Cobalt tires. KC HiLItes provide illumination and a Smittybilt winch residing in a Chassis Unlimited bumper can provide extraction.

Interior upgrades include products from Auto Meter, BS Sand Seats and Hornblasters.

Submitted by: Randy Weaver
Vehicle: ’70 Plymouth Sport Satellite

This pristine ’70s exterior sports a number of unique touches, including a custom hood, custom bumpers and flush-mounted glass. Under the hood sits an engine that’s been equipped with a Texas Speed cam, Speed Engineering headers, K&N filters  and Flowmaster exhaust.

Electrical upgrades are afforded by American Autowire, and a fuel tank from Rick’s Tanks provides extra fuel. Suspension come courtesy of Ridetech coilovers, with tires sourced from Mickey Thompson and brakes from Wilwood.

Inside, Dakota Digital gauges monitor engine functions, and a Kicker audio system provides entertainment.

By Douglas McColloch

It wouldn’t be the SEMA Show without show-stopping builds and customizations, and while there’s no Show floor in Las Vegas this year, SEMA360 is no different. Some 300 builders entered some of their latest creations, and you can see them throughout the week at the SEMA360 Builder Showcase page. We’ll be spotlighting five trick builds each day of the event, starting with the ones you see here.

Submitted by: Rick Fragnoli
Vehicle: ’69 Dodge Charger

This ’69 is built for performance starting with the 6.2L Hemi Hellcat under the hood that’s equipped with Kooks’ Headers and full 3-in. exhaust; an ATI Performance Products damper helps to smooth out internal vibrations.

The Dodge rides on a KW coilover suspension and rolls on CCW Wheels and Pirelli P-Zero that are damped by Brembo brake components. Inside, Moore and Giles Leather seating and G-Force Racing Gear harnesses keep occupants comfortable and secure.

The exterior features all-custom one-off bodywork, and it’s coated with custom PPG “Strangler Green” paint.

Submitted by: Brad and Mike Swaney
Vehicle: ’59 Chevrolet truck

A Battle of The Builders finalist in 2019, this team brought this clean-looking resto to SEMA360. Under the hood are a host of performance parts from Billet Accessories and Eddie Motorsports, and Magnaflow exhaust expels spent gases.

Components from American Autowire provide electrical upgrades, and inside, parts from Classic Instruments, Vintage Air and Lokar all enhance the driving experience.

The Chevy rides on a custom-engineered chassis, and a coat of Axalta Red Metallic adorns bodywork kept pristine with Wizards Products.

Submitted by: Christian Borucki
Vehicle: ’59 Pontiac Bonneville

Wearing a coat of Riviera Blue paint, this classic ’59 rests atop a one-off Art Morrison chassis that hosts a LS376 engine sporting a Flowmaster exhaust, and a 4L70 automatic transmission.

Power flows to a Strange 9-in. rearend that turns American Racing rim and BFGoodrich tires; Wilwood disc brakes reside at all four corners, and wheels are turned courtesy of IDIDT steering components.

Suspension is coilovers in front and four-link in the back. Redline Lumtronix LED headlights light up the road, Ogden Chrome lend exterior shine, and inside, Rockford Fosgate audio components provide on-road entertainment.

Submitted by: Darren Sammartino
Vehicle: ’70 Chevrolet K20

A multi-year project, this Grabber Blue 3/4-ton runs a swapped-in ’92 Cummins 12-valve diesel that works in tandem with an Industrial Injection fuel pump, a K&N intake, a Mishimoto radiator and MBRP 3-in. exhaust. Backing it a Getrag 360M transmission and an NP 205 transfer case.

A Dana 60 front and 14-bolt rear turn RBP Cobra beadlocks and Interco Cobalt tires. KC HiLItes provide illumination and a Smittybilt winch residing in a Chassis Unlimited bumper can provide extraction.

Interior upgrades include products from Auto Meter, BS Sand Seats and Hornblasters.

Submitted by: Randy Weaver
Vehicle: ’70 Plymouth Sport Satellite

This pristine ’70s exterior sports a number of unique touches, including a custom hood, custom bumpers and flush-mounted glass. Under the hood sits an engine that’s been equipped with a Texas Speed cam, Speed Engineering headers, K&N filters  and Flowmaster exhaust.

Electrical upgrades are afforded by American Autowire, and a fuel tank from Rick’s Tanks provides extra fuel. Suspension come courtesy of Ridetech coilovers, with tires sourced from Mickey Thompson and brakes from Wilwood.

Inside, Dakota Digital gauges monitor engine functions, and a Kicker audio system provides entertainment.