SEMA News—December 2020


By Douglas McColloch

The SEMA Data Co-op’s recent acquisition of online data-management firm PartHub combines the SDC’s extensive manufacturer and reseller network with PartsHub’s user-friendly interface and simpler file formats.

SEMA Data Co-op Expands Data Services Through PartsHub Acquisition

The SEMA Data Co-op (SDC) has acquired PartsHub—a comprehensive catalog management solution that will enhance a participating manufacturer’s ability to create and update industry standardized product information, regardless of their product data knowledge or expertise.

The SDC is the leading product data service in the automotive specialty-equipment aftermarket. Using PartsHub’s expanded product information management software, SDC manufacturers will be able to easily organize their data, reach more resellers and sell more products.

“SDC manufacturers typically are not data experts, and they have requested a simple, easy-to-use product information management system,” said Gigi Ho, SDC vice president of operations. “We’re excited to incorporate the PartsHub platform into SDC’s system. Users will now have a simplified way to access, visualize and manage their product data, giving them even more control over their information.”

Integrating PartsHub’s interface with the SDC product information management system makes it easy for manufacturers to organize and update their data for industry resellers. The updated interface also allows possible data sets that can easily be exported in formats that meet reseller needs. (Additional details about the new partnership can be found in this issue, starting on p. 32.)

Visit for additional information.

PRIThe PRI Road Tour will make more than 85 stops across the country.

PRI Announces First-Ever Road Tour

Performance Racing Industry (PRI) has launched a new cross-country campaign to gather and share news from dozens of racing-related businesses. The PRI Road Tour provides an all-out content creation opportunity that takes the PRI team directly to manufacturers, wholesalers, retailers, race teams, race tracks and more.

The first-ever PRI Road Tour, which began October 10, helps manufacturers promote their products and services, and connects the worldwide racing industry by making more than 85 planned stops at motorsports businesses and facilities throughout the country, and concludes December 15. Along the way, the PRI team will capture and share video, photos and exclusive interviews highlighting the industry’s newest products, vehicles, races and developments.

“If the industry can’t come to the PRI Trade Show in Indianapolis, then PRI is coming to the industry,” said PRI President Dr. Jamie Meyer.

After kicking off the Tour in Indianapolis, the PRI team was scheduled to make its way through Chicago, Detroit, Cleveland, and cities in North Carolina, South Carolina, Georgia, Texas, Arizona and California.

To learn more about the PRI Road Tour, visit

Industry Indicators
After plummeting in the months of March and April, new-car sales have rebounded sharply, recovering 60% of losses since last April, according to the latest “SEMA Industry Indicators Report.”

SEMA Industry Indicators: Auto Sector Sees Strong Growth as U.S. Economy Continues Its Recovery

The U.S. economy continues to recover what was lost in the early months of the pandemic. Much of the pent-up demand from April and May has likely been satisfied, and now the economy settles into a period of smaller month-over-month growth as it works to regain what was lost in the early months of the pandemic.

The auto sector, one of the hardest hit in the early months of the pandemic, has experienced one of the better recoveries so far. It has recovered 74% of the jobs lost during April and May, compared to just 47% for overall American manufacturing. Likewise, new-vehicle sales are on track to reach just over 14 million units in 2020—18% below 2019 levels but 60% higher than in April.

Consumer confidence is down but remains higher than the lows seen during the last recession from 2007 to 2009. Right now, the end of stimulus and pandemic unemployment payments are headwinds against this. As the virus situation improves, consumers will gain more confidence and increase their spending.

Want more information on the trends affecting the automotive specialty-equipment industry? Download the September “SEMA Industry Indicators Report”—available for free at

The 1,050hp Stage 2 Yenko Camaro will be available at Chevy dealerships in the United States and Canada on a first-come, first-served basis.

’21 1,050hp Stage 2 Yenko Camaro Now Available From Chevrolet Dealers

Specialty Vehicle Engineering Inc. has announced the availability of the all-new ’21 Yenko/SC Stage II Camaro, powered by a custom-built 1,050hp, 416ci, 6.8L supercharged LT-1-based engine. Only 50 of the Limited Edition Yenko/SC Stage II cars will be built and will be based off the Camaro 1SS or 2SS with the 1LE option to include all of the performance features the 1LE offers in order to properly balance the power of the 6.8L supercharged engine.

Features of the new Yenko Camaro include magnetic ride control, an electronic limited-slip differential, a performance-tuned suspension with unique bushings, springs and stabilizer bars, and a heavy-duty cooling system with an engine oil cooler, dual outboard radiators, a transmission cooler and a rear differential cooler. The functional 1LE rear spoiler keeps the rearend firmly planted at speed. The 1LE content also features Recaro Performance seats.

Each Yenko Stage 2 Camaro vehicle will be numbered and include a Manufacturer’s Certificate of Origin. They’ll be available from Chevrolet dealerships in the United States and Canada on a first-come, first-served basis. As a factory-authorized conversion, the donor car’s warranty remains in effect, and the engine is covered by a three-year/60,000-mi. warranty.

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