Lee Riser, senior director of marketing for Jeep & Off-Road brands at Truck Hero, will join the SEMA Businesswomen’s Network (SBN) for a Facebook and Instagram live chat on Wednesday, June 1, at 12:00 p.m. (PDT)/3:00 p.m. (EDT).
Involved in the automotive industry since 2003, Riser oversees eight premium brands, such as Bushwacker, Rugged Ridge, Superlift and N-Fab, and is no stranger to volunteering for SEMA. She has served as a select committee member on the SBN, as well as chair for both the Young Executives Network (YEN)—now known as the Future Leaders Network (FLN) and the Light Truck Accessory Alliance (LTAA)—now known as the Truck & Off Road Alliance (TORA).
SEMA members are invited to tune into the live chat as Riser shares lessons learned from her career and experience in motor sports and marketing, her off-road experiences and details on her plans to compete in the 2022 Rebelle Rally in October.
Live chats are open Q&As where the audience can engage and ask questions to presenters live. Tune in to the SBN Facebook page or Instagram page @sbn_sema on June 1.
The digital SEMA Show Exhibitor Service Manual (ESM)—one of the most powerful online tools—was developed to highlight links to all of the resources pertinent to having a successful exhibit at the Show.
Utilizing the New Products Showcase is the best way to get your products in front of thousands of buyers at the SEMA Show.
To help you navigate efficiently, each section is broken down to the basics. Time spent understanding the tools available to you will pay dividends with ease of participation, provide better visibility with buyers and save you valuable time and money.
Emerging entrepreneurs and innovators of new automotive products are invited to enter their companies and brand-new inventions into the 2022 SEMA Launch Pad competition at www.sema.org/launchpad.
Through the SEMA Launch Pad program, selected applicants are hand-picked to receive brand exposure, access to business resources, and the chance to win a grand-prize package valued at $92,000 to launch their product or service into the marketplace.
SEMA Launch Pad is the premier product-pitching competition for budding entrepreneurs in the automotive aftermarket industry. Through the program, selected applicants are hand-picked to receive brand exposure, access to business resources, and the chance to win a grand-prize package valued at $92,000 to launch their product or service into the marketplace.
“The automotive aftermarket is comprised of countless entrepreneurs who are extremely passionate about creating new products and providing solutions for enthusiastic car owners who love to modify, maintain, restore, or personalize their vehicles,” said RJ de Vera, SEMA vice president of marketing. “SEMA Launch Pad helps bring these emerging inventors to the forefront, providing a platform for them to potentially take their new creations to the next level.”
Fifteen semi-finalists will be selected in June to participate in the first round of pitching and be invited to exhibit at the 2022 SEMA Show in Las Vegas in November. The top five finalists will pitch their products to a panel of industry judges during the SEMA Show, where a final winner will be selected.
SEMA Launch Pad is open to business owners or company-leading executives (president, CEO, CFO, COO or vice president) over the age of 18. Applicants must offer a product or service that is a functioning prototype, functioning concept or currently for sale.
Applications to participate in SEMA Launch Pad must be submitted online at www.sema.org/launchpad by June 13, 2022.
Although the SEMA Priority Selection process is over, it’s not too late for exhibitors who want to participate in the 2022 SEMA Show to submit a booth space application. Attendees are encouraged to check the floorplan throughout the week to see where the companies they need to interact with will be located at the 2022 SEMA Show.
For more information about exhibiting, refer to the Exhibitor Service Manual, where you will find information about deadlines, booth and feature vehicle applications, Show guidelines, booth services, target times for freight and more.
The 2022 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas.
Each year, the SEMA Show displays hundreds of vehicles throughout the Las Vegas Convention Center as part of the Show's Feature Vehicle Program.
All vehicles on display are sponsored by an exhibiting company allowing manufacturers to expand their footprint at the SEMA Show beyond their booth.
All vehicles on display are sponsored by an exhibiting company allowing manufacturers to expand their footprint at the SEMA Show beyond their booth.
Each vehicle accepted will also be featured in the SEMA Show app displaying; vehicle image, make, model, year, color, products used as part of the build, builder’s name and the name and booth number of the sponsoring exhibiting company.
When completing the Feature Vehicle application, you may also select the option of having your vehicle enrolled for consideration in the SEMA Battle of the Builders competition. “SEMA Battle of the Builders” is judged by industry experts and presented to individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks and SUVs.
Registration for the 2022 SEMA Show, the premier gathering for the automotive specialty-equipment industry, is now open at www.semashow.com/register.
Taking place November 1–4 at the Las Vegas Convention Center, the 2022 SEMA Show will build upon the positive momentum following last year’s event, which successfully connected the $47.8 billion industry in person in what was the largest automotive trade show in North America since the pandemic shut everything down in 2020.
“The SEMA Show is where industry professionals go to grow existing relationships, create new ones, and push their businesses forward,” said Tom Gattuso, SEMA vice president of events. “Exhibitors are eager to showcase their products and services to the tens of thousands of qualified professionals in attendance.”
Anticipation for this year's SEMA Show ramped up in recent weeks as exhibitors prepared to select their booth locations during Priority Space Selection, a weeks-long process taking place May 2–18 that will lay the foundation for this year’s floorplan. Access to the Priority Space Selection process is available at www.semashow.com, with floorplan updates happening every 10–15 minutes.
“Enthusiasm for the 2022 Show continues to exceed last year’s, with more than 1 million sq. ft. of exhibitor space already committed for the 2022 SEMA Show and confirmed spaces running 25% above last year,” said Warren Kosikov, SEMA vice president of sales.
Attendees at the 2022 SEMA Show will learn about the latest products, trends and technology in the industry from manufacturers exhibiting throughout the entire Las Vegas Convention Center, including the surrounding parking lots. Educational seminars led by industry experts and networking events that bring market niches together will also be available during the four-day trade event.
“Our industry continues to thrive despite current challenges in the marketplace, and last year’s event proved that the value of conducting business and networking face-to-face can never be replaced,” said Gattuso. “Our mission is to help continue that momentum by providing an unparalleled experience that builds meaningful business relationships.”
Registration for the 2022 SEMA Show is offered in three categories—attendee, exhibitor and media—and everyone must qualify to attend. Attendees are encouraged to register early at www.semashow.com/register so they can secure their credentials and receive updates on breaking news from the 2022 SEMA Show.
Attendees are encouraged to check the floorplan to see where the companies they need to interact with will be located at the 2022 SEMA Show.
For more information about qualifying documents and the 2022 SEMA Show, log on to www.semashow.com.
Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.
Vice President of Marketing JEGS is hiring a vice president of marketing responsible formanaging and executing social, paid and affiliate marketing campaigns from conceptualization to creation to drive customer acquisition, and overseeing an eight-figure marketing budget to maximum efficiency through agency partners. Candidates must have a bachelor’s or master's degree in marketing or a related discipline and 10+ years of marketing experience, preferably in a related industry.
Multimedia Advertising Executive Hemmings is seeking a dynamic sales professional to join its growing national sales team. The successful candidate is a top producer with strong consultative sales skill, with a proven track record of success in prospecting, business development and client service. This person excels in developing integrated marketing campaigns across multiple platforms, including digital, print and events.
Content Manager Derive Systems is hiring acontent manager responsible for elevating brand presence on key platforms through strategy and implementation. This role will support the company’s enthusiast brands, and can be based remotely in Florida, with a preference to be located near Sanford. Candidates must have more than five years of creating digital content and growing social audiences and a bachelor’s degree in marketing, journalism, communications or a relevant field.
The SEMA Hot Rod Industry Alliance (HRIA) is bringing members together and will host a happy hour at the Minnesota Street Rod Association (MSRA) Back to the ’50s Show in Minneapolis.
The meeting and mixer will take place Thursday, June 16, from 3:30 p.m.–5:30 p.m., at O’Gara’s restaurant.
“Networking is a vital key to success,” said HRIA Chair Danny Agosta. “This happy hour is the ideal event to meet with industry friends after a long day of set up to talk about hot rods and learn what’s new in the industry.”
Exhibitors and builders as well as current and prospective members of the council will network with other hot-rod businesses, learn about member benefits and resources and connect with the HRIA select committee.
Each year, specialty-equipment market businesses turn to the annual SEMA Market Report to learn about trends in the industry. The study is an in-depth report highlighting changes from the past year, and helps to identify where the greatest opportunities are for various aftermarket segments.
Each year, specialty-equipment market businesses turn to the annual SEMA Market Report to learn about trends in the industry.
The SEMA Market Research team will host a live webinar on Wednesday, June 8, at 11:00 a.m. (PDT), at which time they will share and explain the findings from the new report (which will be available for download on June 2).
In addition to new data on market sizing, consumer profiles and relevant trends in the broader economy, participants will learn how much consumers spent on parts in 2021, how they used the vehicles they modified, how economic and industry factors are affecting the market, changes in the vehicle population and more.
Attendees will engage with the SEMA Market Research team and ask questions so that they know how to interpret the data, and how to use the information for strategic business decisions.
