All California automobile service providers are required to check tire pressures for every vehicle being repaired at their facility as of September 2010. The law applies to auto maintenance/repair providers but not to auto parts distributers/retailers, auto body/paint facilities, auto glass installers or wreckers/dismantlers. California Governor Jerry Brown signed into law a bill that removes tire age as a reason to deny checking a vehicle’s tire pressure. The law recognizes that there is no national tire aging standard and therefore referencing tire age in a California regulation creates liability exposure to the service and repair industry.  

Under the law, service providers are required to inflate the tires to the recommended tire pressure rating using a gauge that is accurate within 2 psi. The service provider has the right to refuse to check the pressure if the tire is “unsafe” (example: excessive tread wear) or damaged (example: crack, bulge or ply separation). The provider must note on the invoice that the tire inflation service was completed and then keep a copy of the service invoice for at least three years. The customer may decline the check if the customer affirms that a check had already been done within the last 30 days, or they will have it checked within the next seven days. The rule applies to all vehicles weighing less than 10,000 lbs. 

For more information, contact Steve McDonald at stevem@sema.org.

Automotive News recently reported that Nissan will offer a lower-priced version of the Leaf for the ’13 model year—and the pro shooters at Brenda Priddy & Co. report that this model should reach dealerships late in the first quarter of 2013.

The team spotted the very first of the less-expensive Leaf on the road this week. While it may not look much different to the general bystander, there were obvious differences upon looking closer.

The so-called ’13-model facelift appears to be modified headlights in the same headlamp assembly, according to Priddy. The design provides more of a streamlined look, and it appears the more expensive LEDs are gone in favor of more traditional bulbs that are less expensive.

Priddy's team also points to other cost-saving items on the Leaf, including the new “hubcaps,” while the previously standard cruise control appears to be absent from this model. There are also changes in the center of the dash, but Priddy reports that those were securely covered to prevent onlookers from seeing the updates. And, while it may be a minor tweak, the black cloth interior will also be a new offering for 2013.

Photo copyright: Brenda Priddy & Co.

Automotive News recently reported that Nissan will offer a lower-priced version of the Leaf for the ’13 model year—and the pro shooters at Brenda Priddy & Co. report that this model should reach dealerships late in the first quarter of 2013.

The team spotted the very first of the less-expensive Leaf on the road this week. While it may not look much different to the general bystander, there were obvious differences upon looking closer.

The so-called ’13-model facelift appears to be modified headlights in the same headlamp assembly, according to Priddy. The design provides more of a streamlined look, and it appears the more expensive LEDs are gone in favor of more traditional bulbs that are less expensive.

Priddy's team also points to other cost-saving items on the Leaf, including the new “hubcaps,” while the previously standard cruise control appears to be absent from this model. There are also changes in the center of the dash, but Priddy reports that those were securely covered to prevent onlookers from seeing the updates. And, while it may be a minor tweak, the black cloth interior will also be a new offering for 2013.

Photo copyright: Brenda Priddy & Co.

	Global Rallycross invites registered SEMA Show attendees to take part in the season finale by e-mailing Charlie Legeman at GRCsuitesales@gmail.com for a complimentary ticket to all of the action.

Global Rallycross Championship (GRC) kicks off the opening day of the 2012 SEMA Show by showcasing superstars, such as Ken Block and Rhys Millen, and title contenders Tanner Foust and Brian Deegan, in high-energy, door-to-door rallycross action on Tuesday, October 30. The Gold Lot at the Las Vegas Convention Center, directly across from the convention center hall, will be transformed into a rallycross super circuit with pavement-to-dirt transitions and a high-flying 70-ft.-gap jump.

Global Rallycross invites registered SEMA Show attendees to take part in the season finale by e-mailing Charlie Legeman at GRCsuitesales@gmail.com for a complimentary ticket to all of the action.

The limited-supply complimentary ticket includes two-day admittance into the venue, open seating, access to driver autograph sessions and entry to the Rally Park paddock.

Upgrade the Experience

Premium Trackside Viewing: SEMA members can upgrade to VIP access by visiting www.global-rallycross.com and purchasing a $45 ticket to the GRC Club.

Ultimate Trackside Experience: The perfect way to entertain your clients after the Show is at the high-flying GRC Finale in exclusive hospitality suites. Perks include private seating for 20, catering and an exclusive VIP entrance for the quickest access to the venue. And to limit your workload as you prepare for the SEMA Show, GRC will provide a client-service representative to assist you through the process. To learn more about these hospitality opportunities and to reserve your suite, contact Charlie Legeman at GRCsuitesales@gmail.com.

Don’t miss one beat of rallycross action, and be sure to stop by the SEMA Show Racing and Performance Forum, Tuesday, October 30, from 1:00 p.m.–3:00 p.m., in the Vehicle Technology Center, located in the Grand Lobby of the Las Vegas Convention Center. The Forum, featuring rallycross driver Tanner Foust and series president Brian Gale, will focus on the state of the racing and performance industry, its challenges and the future of racing and performance.

To learn more about Global Rallycross Championship, visit: www.global-rallycross.com.

	Global Rallycross invites registered SEMA Show attendees to take part in the season finale by e-mailing Charlie Legeman at GRCsuitesales@gmail.com for a complimentary ticket to all of the action.

Global Rallycross Championship (GRC) kicks off the opening day of the 2012 SEMA Show by showcasing superstars, such as Ken Block and Rhys Millen, and title contenders Tanner Foust and Brian Deegan, in high-energy, door-to-door rallycross action on Tuesday, October 30. The Gold Lot at the Las Vegas Convention Center, directly across from the convention center hall, will be transformed into a rallycross super circuit with pavement-to-dirt transitions and a high-flying 70-ft.-gap jump.

Global Rallycross invites registered SEMA Show attendees to take part in the season finale by e-mailing Charlie Legeman at GRCsuitesales@gmail.com for a complimentary ticket to all of the action.

The limited-supply complimentary ticket includes two-day admittance into the venue, open seating, access to driver autograph sessions and entry to the Rally Park paddock.

Upgrade the Experience

Premium Trackside Viewing: SEMA members can upgrade to VIP access by visiting www.global-rallycross.com and purchasing a $45 ticket to the GRC Club.

Ultimate Trackside Experience: The perfect way to entertain your clients after the Show is at the high-flying GRC Finale in exclusive hospitality suites. Perks include private seating for 20, catering and an exclusive VIP entrance for the quickest access to the venue. And to limit your workload as you prepare for the SEMA Show, GRC will provide a client-service representative to assist you through the process. To learn more about these hospitality opportunities and to reserve your suite, contact Charlie Legeman at GRCsuitesales@gmail.com.

Don’t miss one beat of rallycross action, and be sure to stop by the SEMA Show Racing and Performance Forum, Tuesday, October 30, from 1:00 p.m.–3:00 p.m., in the Vehicle Technology Center, located in the Grand Lobby of the Las Vegas Convention Center. The Forum, featuring rallycross driver Tanner Foust and series president Brian Gale, will focus on the state of the racing and performance industry, its challenges and the future of racing and performance.

To learn more about Global Rallycross Championship, visit: www.global-rallycross.com.

Entering its second year, SEMA’s Young Executives Network (YEN) Fellowship program has expanded for 2012 to award 10 of the industry’s finest emerging talent.

Through this Fellowship program, SEMA has created a mechanism for helping to fund these individuals' travel expenses for the annual SEMA Show. The Fellowship program, an exclusive YEN-member benefit, was made available to SEMA-member company employees under the age of 40. Participants are asked to take part in a number of specific Show events—including the SEMA Awards Banquet, YEN Reception, and SEI education seminars—focused on developing their business skills and expanding their professional network.

"The YEN Fellowship program is another great example of SEMA’s commitment to engage and support the next generation of SEMA leaders," said Nathan Ridnouer, SEMA’s vice president of councils and membership. "Through their participation in the annual SEMA Show, these young professionals will gain access to career-enhancing educational programs and networking events, and can leverage the experience to bring more value to their employers."

2012 SEMA Show Fellowship candidates include:

	Bjorn Cannon

Bjorn Cannon, Realwheels (RWC Inc.)

Cannon is a senior product specialists for RealWheels Corp. in Gurnee, Illinois. His responsibilities include growing existing OEM accounts and developing new business. Joining the company in 2003, Cannon has had the opportunity to gain strategic insight into the sales and marketing of aftermarket accessories. He sees his role as an advocate, providing customers the ability to purchase the right product to fit their unique needs. In addition to customer and sales support in the office, Cannon is active in attending trade shows and events for RealWheels. As a tech guru, he also handles many of the company's IT needs. With a good portion of his youth spent in Europe, Cannon brings a well-rounded, global perspective to his business dealings. After graduating from the University of Iowa with a B.A., he moved to Antioch, Illinois, where he currently resides with his wife Jill and their two sons. His hobbies include fishing, computers, mountain biking and leading his sons' Cub Scouts den. Cannon is continuously striving to improve himself in every field in which he is involved.

Bryant Sanchez

Bryant Sanchez, Exotik Auto Werkz

For more than two decades, Sanchez has been pushing the envelope using every possible tool at his disposal to design, fabricate and custom paint some of the coolest and wildest machines in South Florida, and as far reaching as the opposite end of the world. As a Miami-native gear head, art and cars ran through his blood. At the age of 19, he decided he would develop a niche of not only crafting such ideas into reality, but also offering an avenue where other customs and rods could be repaired, since most people take their cookie-cutter cars to the dealer for service. More than two decades later, and after taking a major blow when the economy tanked, Sanchez is back at what he genuinely adores, breathing life back into lost relics of time and restoring or rebuilding them with a twisted attitude for the road. There's never been a dull moment in this ambitious, crafty and talented designer's career, and he can honestly say he's laid paint, candy and graphics on everything from fire hydrants to jet skis. As founder of Exotik Auto Werkz, he's made a new name and standard for quality custom automotive design, fabrication and repair.

	Christopher Harubin

Christopher Harubin, Keystone Automotive Operations

You could say Harubin has been in the automotive industry since the beginning; he was born two months premature and his nursery was filled with engine pieces from the family’s Super Stock Chevrolet Camaro. His passion for the automotive industry was fanned by his family and their love of cars. Attending University of Northwestern Ohio (UNOH), Harubin earned his associate's degree in automotive and high-performance technology and B.A. in business administration, concentrating on marketing and automotive aftermarket management. While attending UNOH, Harubin helped form and lead the Drag Club—a club that promoted drag racing in a legal way among the student body. He also worked on an Alcohol Funny Car team, starting at the bottom and eventually working his way to the position of crew chief. One of the highlights of his education was winning the SEMA Memorial Scholarship and attending the Show in Las Vegas. After graduation, Harubin went to work for Keystone Automotive Operations in Exeter, Pennsylvania. As an account executive for Keystone, he gets the chance to take everything he has learned and mix it with the knowledge of his accounts on a daily basis, pushing them ever higher. This creates happier customers with greater product knowledge, resulting in higher returns for the company. 


Collin Gentry

Collin Gentry, Meyer Distributing

Gentry is an Indiana native who currently resides in Jasper with his wife Kristi. He graduated Cum Laude from the University of Southern Indiana, where he received his B.A. in Spanish education. Gentry has worked as a Spanish and English teacher, Boy Scouts of America den leader and AmeriCorps volunteer, to name a few. He is exploring a new career path as he recently teamed up with one of the leaders in the automotive specialty-products industry, Meyer Distributing. Gentry is one of the company’s bilingual new account specialists, and he is currently training to become an exhaust specialist. When not at work, he enjoys being outside hitting some trails on his mountain bike, or strapping on his boots and going for a hike with his wife and friends.

	Enrique Gameros

Enrique Gameros, Meyer Distributing

Gameros is a 25-year-old native of California who was born and raised in Los Angeles, where he attended grade school through his sophomore year of high school. His family then relocated to Jasper, Indiana, where he graduated from Jasper High School in 2005. He attended the University of Southern Indiana, where he is a few credits short of his intended major in business administration. Having worked for the banking industry for three years and the service industry with several restaurant jobs, he was looking for a shift in his professional career. In February 2012, he joined Meyer Distributing—a leader in specialty products marketing and distribution—as a new account specialist. As a fresh face to the automotive industry, his main focus is to learn as much as he can to enhance his knowledge and job performance. Gameros also volunteers his time to United in Harmony—a non-profit organization based in Los Angeles, whose mission is to provide homeless and impoverished children with hope and opportunities.

Eric Croomer

Eric Coomer, DiRiV Media Corp.

Coomer is the co-founder of RxSpeed.com and president of its parent company, DiRiV Media Corp. He began competitively racing go-karts at an early age and was racing open- and closed-wheel race cars just a few years later. He grew up immersed in all aspects of racing, in addition to working in the family business of developing and selling performance racing electronics. His strong racing and marketing background led him to recognize the frustrating gap between the enthusiast consumers who wanted information about performance parts and the businesses that distributed these products. RxSpeed was created to bridge this gap, allowing enthusiasts to easily find product information while helping businesses reach their target markets. The site includes consumer product reviews, install DIYs, product photo galleries and much more. Coomer's observations and enthusiasm led to the creation of this website, which brings enthusiasts and businesses together.

	Matthew Beaubien

Matthew Beaubien, OctaneNation.com

Beaubien is the founder of OctaneNation.com—an online community for automotive enthusiasts that allows users to create detailed profiles of their vehicles, including specific parts that they have, want or had. Shops and retailers can showcase project vehicles and generate leads based on specific car models or parts categories. Beaubien started his automotive career as a design engineer with Roush Industries, working on projects, such as the SVT Lightning and Ford GT. He later moved to France where he worked for a manufacturer of plastic components focused on the OEM market. His next stop was Barcelona, Spain, where he completed his MBA at the ESADE Business School. Last year, he moved to Santiago, Chile, after he was accepted into a government-sponsored incubator program called Startup-Chile. The Chilean government provided a visa and equity-free financing for his project, OctaneNation.com.

Rick Cole

Rick Cole, Prestolite Performance

Cole Jr., a native of Cleveland, Ohio, has had a distinguished background in the motorsports/automotive scene for more than 15 years. Currently working for the Prestolite Performance Group in the technical service department, he focuses on providing support on products for all eight brands, including Mallory, Mallory Marine, ACCEL, ACCEL Motorcycle, Mr. Gasket Accessories, Mr. Gasket Gaskets, Lakewood, Hays Clutches, Quicktime Bellhousings. Cole Jr. also has experience with both on-road and off-road motorcycles.

	Rory Connell

Rory Connell, Callaway Cars Inc.

Connell has been in the automotive industry since 2006. His career began in the hot-rod industry at Barry’s Speed Shop in Corona, California, where he did entry-level vehicle assembly. His next stop was down the street at West Coast Customs, where he started in the metal fabrication department and, over time, worked his way into management where he was also featured on the "Street Customs" and "Inside West Coast Customs" television shows. Currently, Connell works in the production department at Callaway Cars West in Santa Ana, California. The company is recognized for its powerfully engineered automobiles, most notably Corvettes. Connell enjoys all aspects of the automotive industry, and looks forward to a long career doing what he loves. He was educated at Wyotech in Blairsville, Pennsylvania.

Sheri Koger

Sheri Koger, Rattletrap Productions

Koger began her interest in cars at an early age, attending dragstrips and race tracks as often as possible. She grew up around friends who raced and stayed within these groups of enthusiasts throughout her young adulthood. This life-long passion continued as she began to build a wide variety of contacts across the breadth of niches within the automotive market. In 2009, Koger earned the opportunity to work with Greening Auto Co.—2011 Ridler Award Winner. From 2009–2012, Koger contributed her marketing skills to the company, assisted with financials, sales and purchasing and acted as company liaison, building customer relationships. Koger is a member of the SEMA Businesswomen’s Network (SBN) and Young Executives Network (YEN), and is currently pursuing her B.A. in marketing. As the newest member of Rattletrap Productions—producers of Stacey David "GearZ"—Koger brings a fresh perspective to the marketing team. She also serves as a representative and production assistant to Stacey David and is in charge of design of the sales/marketing packages and Internet branding.

Entering its second year, SEMA’s Young Executives Network (YEN) Fellowship program has expanded for 2012 to award 10 of the industry’s finest emerging talent.

Through this Fellowship program, SEMA has created a mechanism for helping to fund these individuals' travel expenses for the annual SEMA Show. The Fellowship program, an exclusive YEN-member benefit, was made available to SEMA-member company employees under the age of 40. Participants are asked to take part in a number of specific Show events—including the SEMA Awards Banquet, YEN Reception, and SEI education seminars—focused on developing their business skills and expanding their professional network.

"The YEN Fellowship program is another great example of SEMA’s commitment to engage and support the next generation of SEMA leaders," said Nathan Ridnouer, SEMA’s vice president of councils and membership. "Through their participation in the annual SEMA Show, these young professionals will gain access to career-enhancing educational programs and networking events, and can leverage the experience to bring more value to their employers."

2012 SEMA Show Fellowship candidates include:

	Bjorn Cannon

Bjorn Cannon, Realwheels (RWC Inc.)

Cannon is a senior product specialists for RealWheels Corp. in Gurnee, Illinois. His responsibilities include growing existing OEM accounts and developing new business. Joining the company in 2003, Cannon has had the opportunity to gain strategic insight into the sales and marketing of aftermarket accessories. He sees his role as an advocate, providing customers the ability to purchase the right product to fit their unique needs. In addition to customer and sales support in the office, Cannon is active in attending trade shows and events for RealWheels. As a tech guru, he also handles many of the company's IT needs. With a good portion of his youth spent in Europe, Cannon brings a well-rounded, global perspective to his business dealings. After graduating from the University of Iowa with a B.A., he moved to Antioch, Illinois, where he currently resides with his wife Jill and their two sons. His hobbies include fishing, computers, mountain biking and leading his sons' Cub Scouts den. Cannon is continuously striving to improve himself in every field in which he is involved.

Bryant Sanchez

Bryant Sanchez, Exotik Auto Werkz

For more than two decades, Sanchez has been pushing the envelope using every possible tool at his disposal to design, fabricate and custom paint some of the coolest and wildest machines in South Florida, and as far reaching as the opposite end of the world. As a Miami-native gear head, art and cars ran through his blood. At the age of 19, he decided he would develop a niche of not only crafting such ideas into reality, but also offering an avenue where other customs and rods could be repaired, since most people take their cookie-cutter cars to the dealer for service. More than two decades later, and after taking a major blow when the economy tanked, Sanchez is back at what he genuinely adores, breathing life back into lost relics of time and restoring or rebuilding them with a twisted attitude for the road. There's never been a dull moment in this ambitious, crafty and talented designer's career, and he can honestly say he's laid paint, candy and graphics on everything from fire hydrants to jet skis. As founder of Exotik Auto Werkz, he's made a new name and standard for quality custom automotive design, fabrication and repair.

	Christopher Harubin

Christopher Harubin, Keystone Automotive Operations

You could say Harubin has been in the automotive industry since the beginning; he was born two months premature and his nursery was filled with engine pieces from the family’s Super Stock Chevrolet Camaro. His passion for the automotive industry was fanned by his family and their love of cars. Attending University of Northwestern Ohio (UNOH), Harubin earned his associate's degree in automotive and high-performance technology and B.A. in business administration, concentrating on marketing and automotive aftermarket management. While attending UNOH, Harubin helped form and lead the Drag Club—a club that promoted drag racing in a legal way among the student body. He also worked on an Alcohol Funny Car team, starting at the bottom and eventually working his way to the position of crew chief. One of the highlights of his education was winning the SEMA Memorial Scholarship and attending the Show in Las Vegas. After graduation, Harubin went to work for Keystone Automotive Operations in Exeter, Pennsylvania. As an account executive for Keystone, he gets the chance to take everything he has learned and mix it with the knowledge of his accounts on a daily basis, pushing them ever higher. This creates happier customers with greater product knowledge, resulting in higher returns for the company. 


Collin Gentry

Collin Gentry, Meyer Distributing

Gentry is an Indiana native who currently resides in Jasper with his wife Kristi. He graduated Cum Laude from the University of Southern Indiana, where he received his B.A. in Spanish education. Gentry has worked as a Spanish and English teacher, Boy Scouts of America den leader and AmeriCorps volunteer, to name a few. He is exploring a new career path as he recently teamed up with one of the leaders in the automotive specialty-products industry, Meyer Distributing. Gentry is one of the company’s bilingual new account specialists, and he is currently training to become an exhaust specialist. When not at work, he enjoys being outside hitting some trails on his mountain bike, or strapping on his boots and going for a hike with his wife and friends.

	Enrique Gameros

Enrique Gameros, Meyer Distributing

Gameros is a 25-year-old native of California who was born and raised in Los Angeles, where he attended grade school through his sophomore year of high school. His family then relocated to Jasper, Indiana, where he graduated from Jasper High School in 2005. He attended the University of Southern Indiana, where he is a few credits short of his intended major in business administration. Having worked for the banking industry for three years and the service industry with several restaurant jobs, he was looking for a shift in his professional career. In February 2012, he joined Meyer Distributing—a leader in specialty products marketing and distribution—as a new account specialist. As a fresh face to the automotive industry, his main focus is to learn as much as he can to enhance his knowledge and job performance. Gameros also volunteers his time to United in Harmony—a non-profit organization based in Los Angeles, whose mission is to provide homeless and impoverished children with hope and opportunities.

Eric Croomer

Eric Coomer, DiRiV Media Corp.

Coomer is the co-founder of RxSpeed.com and president of its parent company, DiRiV Media Corp. He began competitively racing go-karts at an early age and was racing open- and closed-wheel race cars just a few years later. He grew up immersed in all aspects of racing, in addition to working in the family business of developing and selling performance racing electronics. His strong racing and marketing background led him to recognize the frustrating gap between the enthusiast consumers who wanted information about performance parts and the businesses that distributed these products. RxSpeed was created to bridge this gap, allowing enthusiasts to easily find product information while helping businesses reach their target markets. The site includes consumer product reviews, install DIYs, product photo galleries and much more. Coomer's observations and enthusiasm led to the creation of this website, which brings enthusiasts and businesses together.

	Matthew Beaubien

Matthew Beaubien, OctaneNation.com

Beaubien is the founder of OctaneNation.com—an online community for automotive enthusiasts that allows users to create detailed profiles of their vehicles, including specific parts that they have, want or had. Shops and retailers can showcase project vehicles and generate leads based on specific car models or parts categories. Beaubien started his automotive career as a design engineer with Roush Industries, working on projects, such as the SVT Lightning and Ford GT. He later moved to France where he worked for a manufacturer of plastic components focused on the OEM market. His next stop was Barcelona, Spain, where he completed his MBA at the ESADE Business School. Last year, he moved to Santiago, Chile, after he was accepted into a government-sponsored incubator program called Startup-Chile. The Chilean government provided a visa and equity-free financing for his project, OctaneNation.com.

Rick Cole

Rick Cole, Prestolite Performance

Cole Jr., a native of Cleveland, Ohio, has had a distinguished background in the motorsports/automotive scene for more than 15 years. Currently working for the Prestolite Performance Group in the technical service department, he focuses on providing support on products for all eight brands, including Mallory, Mallory Marine, ACCEL, ACCEL Motorcycle, Mr. Gasket Accessories, Mr. Gasket Gaskets, Lakewood, Hays Clutches, Quicktime Bellhousings. Cole Jr. also has experience with both on-road and off-road motorcycles.

	Rory Connell

Rory Connell, Callaway Cars Inc.

Connell has been in the automotive industry since 2006. His career began in the hot-rod industry at Barry’s Speed Shop in Corona, California, where he did entry-level vehicle assembly. His next stop was down the street at West Coast Customs, where he started in the metal fabrication department and, over time, worked his way into management where he was also featured on the "Street Customs" and "Inside West Coast Customs" television shows. Currently, Connell works in the production department at Callaway Cars West in Santa Ana, California. The company is recognized for its powerfully engineered automobiles, most notably Corvettes. Connell enjoys all aspects of the automotive industry, and looks forward to a long career doing what he loves. He was educated at Wyotech in Blairsville, Pennsylvania.

Sheri Koger

Sheri Koger, Rattletrap Productions

Koger began her interest in cars at an early age, attending dragstrips and race tracks as often as possible. She grew up around friends who raced and stayed within these groups of enthusiasts throughout her young adulthood. This life-long passion continued as she began to build a wide variety of contacts across the breadth of niches within the automotive market. In 2009, Koger earned the opportunity to work with Greening Auto Co.—2011 Ridler Award Winner. From 2009–2012, Koger contributed her marketing skills to the company, assisted with financials, sales and purchasing and acted as company liaison, building customer relationships. Koger is a member of the SEMA Businesswomen’s Network (SBN) and Young Executives Network (YEN), and is currently pursuing her B.A. in marketing. As the newest member of Rattletrap Productions—producers of Stacey David "GearZ"—Koger brings a fresh perspective to the marketing team. She also serves as a representative and production assistant to Stacey David and is in charge of design of the sales/marketing packages and Internet branding.

Entering its second year, SEMA’s Young Executives Network (YEN) Fellowship program has expanded for 2012 to award 10 of the industry’s finest emerging talent.

Through this Fellowship program, SEMA has created a mechanism for helping to fund these individuals' travel expenses for the annual SEMA Show. The Fellowship program, an exclusive YEN-member benefit, was made available to SEMA-member company employees under the age of 40. Participants are asked to take part in a number of specific Show events—including the SEMA Awards Banquet, YEN Reception, and SEI education seminars—focused on developing their business skills and expanding their professional network.

"The YEN Fellowship program is another great example of SEMA’s commitment to engage and support the next generation of SEMA leaders," said Nathan Ridnouer, SEMA’s vice president of councils and membership. "Through their participation in the annual SEMA Show, these young professionals will gain access to career-enhancing educational programs and networking events, and can leverage the experience to bring more value to their employers."

2012 SEMA Show Fellowship candidates include:

	Bjorn Cannon

Bjorn Cannon, Realwheels (RWC Inc.)

Cannon is a senior product specialists for RealWheels Corp. in Gurnee, Illinois. His responsibilities include growing existing OEM accounts and developing new business. Joining the company in 2003, Cannon has had the opportunity to gain strategic insight into the sales and marketing of aftermarket accessories. He sees his role as an advocate, providing customers the ability to purchase the right product to fit their unique needs. In addition to customer and sales support in the office, Cannon is active in attending trade shows and events for RealWheels. As a tech guru, he also handles many of the company's IT needs. With a good portion of his youth spent in Europe, Cannon brings a well-rounded, global perspective to his business dealings. After graduating from the University of Iowa with a B.A., he moved to Antioch, Illinois, where he currently resides with his wife Jill and their two sons. His hobbies include fishing, computers, mountain biking and leading his sons' Cub Scouts den. Cannon is continuously striving to improve himself in every field in which he is involved.

Bryant Sanchez

Bryant Sanchez, Exotik Auto Werkz

For more than two decades, Sanchez has been pushing the envelope using every possible tool at his disposal to design, fabricate and custom paint some of the coolest and wildest machines in South Florida, and as far reaching as the opposite end of the world. As a Miami-native gear head, art and cars ran through his blood. At the age of 19, he decided he would develop a niche of not only crafting such ideas into reality, but also offering an avenue where other customs and rods could be repaired, since most people take their cookie-cutter cars to the dealer for service. More than two decades later, and after taking a major blow when the economy tanked, Sanchez is back at what he genuinely adores, breathing life back into lost relics of time and restoring or rebuilding them with a twisted attitude for the road. There's never been a dull moment in this ambitious, crafty and talented designer's career, and he can honestly say he's laid paint, candy and graphics on everything from fire hydrants to jet skis. As founder of Exotik Auto Werkz, he's made a new name and standard for quality custom automotive design, fabrication and repair.

	Christopher Harubin

Christopher Harubin, Keystone Automotive Operations

You could say Harubin has been in the automotive industry since the beginning; he was born two months premature and his nursery was filled with engine pieces from the family’s Super Stock Chevrolet Camaro. His passion for the automotive industry was fanned by his family and their love of cars. Attending University of Northwestern Ohio (UNOH), Harubin earned his associate's degree in automotive and high-performance technology and B.A. in business administration, concentrating on marketing and automotive aftermarket management. While attending UNOH, Harubin helped form and lead the Drag Club—a club that promoted drag racing in a legal way among the student body. He also worked on an Alcohol Funny Car team, starting at the bottom and eventually working his way to the position of crew chief. One of the highlights of his education was winning the SEMA Memorial Scholarship and attending the Show in Las Vegas. After graduation, Harubin went to work for Keystone Automotive Operations in Exeter, Pennsylvania. As an account executive for Keystone, he gets the chance to take everything he has learned and mix it with the knowledge of his accounts on a daily basis, pushing them ever higher. This creates happier customers with greater product knowledge, resulting in higher returns for the company. 


Collin Gentry

Collin Gentry, Meyer Distributing

Gentry is an Indiana native who currently resides in Jasper with his wife Kristi. He graduated Cum Laude from the University of Southern Indiana, where he received his B.A. in Spanish education. Gentry has worked as a Spanish and English teacher, Boy Scouts of America den leader and AmeriCorps volunteer, to name a few. He is exploring a new career path as he recently teamed up with one of the leaders in the automotive specialty-products industry, Meyer Distributing. Gentry is one of the company’s bilingual new account specialists, and he is currently training to become an exhaust specialist. When not at work, he enjoys being outside hitting some trails on his mountain bike, or strapping on his boots and going for a hike with his wife and friends.

	Enrique Gameros

Enrique Gameros, Meyer Distributing

Gameros is a 25-year-old native of California who was born and raised in Los Angeles, where he attended grade school through his sophomore year of high school. His family then relocated to Jasper, Indiana, where he graduated from Jasper High School in 2005. He attended the University of Southern Indiana, where he is a few credits short of his intended major in business administration. Having worked for the banking industry for three years and the service industry with several restaurant jobs, he was looking for a shift in his professional career. In February 2012, he joined Meyer Distributing—a leader in specialty products marketing and distribution—as a new account specialist. As a fresh face to the automotive industry, his main focus is to learn as much as he can to enhance his knowledge and job performance. Gameros also volunteers his time to United in Harmony—a non-profit organization based in Los Angeles, whose mission is to provide homeless and impoverished children with hope and opportunities.

Eric Croomer

Eric Coomer, DiRiV Media Corp.

Coomer is the co-founder of RxSpeed.com and president of its parent company, DiRiV Media Corp. He began competitively racing go-karts at an early age and was racing open- and closed-wheel race cars just a few years later. He grew up immersed in all aspects of racing, in addition to working in the family business of developing and selling performance racing electronics. His strong racing and marketing background led him to recognize the frustrating gap between the enthusiast consumers who wanted information about performance parts and the businesses that distributed these products. RxSpeed was created to bridge this gap, allowing enthusiasts to easily find product information while helping businesses reach their target markets. The site includes consumer product reviews, install DIYs, product photo galleries and much more. Coomer's observations and enthusiasm led to the creation of this website, which brings enthusiasts and businesses together.

	Matthew Beaubien

Matthew Beaubien, OctaneNation.com

Beaubien is the founder of OctaneNation.com—an online community for automotive enthusiasts that allows users to create detailed profiles of their vehicles, including specific parts that they have, want or had. Shops and retailers can showcase project vehicles and generate leads based on specific car models or parts categories. Beaubien started his automotive career as a design engineer with Roush Industries, working on projects, such as the SVT Lightning and Ford GT. He later moved to France where he worked for a manufacturer of plastic components focused on the OEM market. His next stop was Barcelona, Spain, where he completed his MBA at the ESADE Business School. Last year, he moved to Santiago, Chile, after he was accepted into a government-sponsored incubator program called Startup-Chile. The Chilean government provided a visa and equity-free financing for his project, OctaneNation.com.

Rick Cole

Rick Cole, Prestolite Performance

Cole Jr., a native of Cleveland, Ohio, has had a distinguished background in the motorsports/automotive scene for more than 15 years. Currently working for the Prestolite Performance Group in the technical service department, he focuses on providing support on products for all eight brands, including Mallory, Mallory Marine, ACCEL, ACCEL Motorcycle, Mr. Gasket Accessories, Mr. Gasket Gaskets, Lakewood, Hays Clutches, Quicktime Bellhousings. Cole Jr. also has experience with both on-road and off-road motorcycles.

	Rory Connell

Rory Connell, Callaway Cars Inc.

Connell has been in the automotive industry since 2006. His career began in the hot-rod industry at Barry’s Speed Shop in Corona, California, where he did entry-level vehicle assembly. His next stop was down the street at West Coast Customs, where he started in the metal fabrication department and, over time, worked his way into management where he was also featured on the "Street Customs" and "Inside West Coast Customs" television shows. Currently, Connell works in the production department at Callaway Cars West in Santa Ana, California. The company is recognized for its powerfully engineered automobiles, most notably Corvettes. Connell enjoys all aspects of the automotive industry, and looks forward to a long career doing what he loves. He was educated at Wyotech in Blairsville, Pennsylvania.

Sheri Koger

Sheri Koger, Rattletrap Productions

Koger began her interest in cars at an early age, attending dragstrips and race tracks as often as possible. She grew up around friends who raced and stayed within these groups of enthusiasts throughout her young adulthood. This life-long passion continued as she began to build a wide variety of contacts across the breadth of niches within the automotive market. In 2009, Koger earned the opportunity to work with Greening Auto Co.—2011 Ridler Award Winner. From 2009–2012, Koger contributed her marketing skills to the company, assisted with financials, sales and purchasing and acted as company liaison, building customer relationships. Koger is a member of the SEMA Businesswomen’s Network (SBN) and Young Executives Network (YEN), and is currently pursuing her B.A. in marketing. As the newest member of Rattletrap Productions—producers of Stacey David "GearZ"—Koger brings a fresh perspective to the marketing team. She also serves as a representative and production assistant to Stacey David and is in charge of design of the sales/marketing packages and Internet branding.

Entering its second year, SEMA’s Young Executives Network (YEN) Fellowship program has expanded for 2012 to award 10 of the industry’s finest emerging talent.

Through this Fellowship program, SEMA has created a mechanism for helping to fund these individuals' travel expenses for the annual SEMA Show. The Fellowship program, an exclusive YEN-member benefit, was made available to SEMA-member company employees under the age of 40. Participants are asked to take part in a number of specific Show events—including the SEMA Awards Banquet, YEN Reception, and SEI education seminars—focused on developing their business skills and expanding their professional network.

"The YEN Fellowship program is another great example of SEMA’s commitment to engage and support the next generation of SEMA leaders," said Nathan Ridnouer, SEMA’s vice president of councils and membership. "Through their participation in the annual SEMA Show, these young professionals will gain access to career-enhancing educational programs and networking events, and can leverage the experience to bring more value to their employers."

2012 SEMA Show Fellowship candidates include:

	Bjorn Cannon

Bjorn Cannon, Realwheels (RWC Inc.)

Cannon is a senior product specialists for RealWheels Corp. in Gurnee, Illinois. His responsibilities include growing existing OEM accounts and developing new business. Joining the company in 2003, Cannon has had the opportunity to gain strategic insight into the sales and marketing of aftermarket accessories. He sees his role as an advocate, providing customers the ability to purchase the right product to fit their unique needs. In addition to customer and sales support in the office, Cannon is active in attending trade shows and events for RealWheels. As a tech guru, he also handles many of the company's IT needs. With a good portion of his youth spent in Europe, Cannon brings a well-rounded, global perspective to his business dealings. After graduating from the University of Iowa with a B.A., he moved to Antioch, Illinois, where he currently resides with his wife Jill and their two sons. His hobbies include fishing, computers, mountain biking and leading his sons' Cub Scouts den. Cannon is continuously striving to improve himself in every field in which he is involved.

Bryant Sanchez

Bryant Sanchez, Exotik Auto Werkz

For more than two decades, Sanchez has been pushing the envelope using every possible tool at his disposal to design, fabricate and custom paint some of the coolest and wildest machines in South Florida, and as far reaching as the opposite end of the world. As a Miami-native gear head, art and cars ran through his blood. At the age of 19, he decided he would develop a niche of not only crafting such ideas into reality, but also offering an avenue where other customs and rods could be repaired, since most people take their cookie-cutter cars to the dealer for service. More than two decades later, and after taking a major blow when the economy tanked, Sanchez is back at what he genuinely adores, breathing life back into lost relics of time and restoring or rebuilding them with a twisted attitude for the road. There's never been a dull moment in this ambitious, crafty and talented designer's career, and he can honestly say he's laid paint, candy and graphics on everything from fire hydrants to jet skis. As founder of Exotik Auto Werkz, he's made a new name and standard for quality custom automotive design, fabrication and repair.

	Christopher Harubin

Christopher Harubin, Keystone Automotive Operations

You could say Harubin has been in the automotive industry since the beginning; he was born two months premature and his nursery was filled with engine pieces from the family’s Super Stock Chevrolet Camaro. His passion for the automotive industry was fanned by his family and their love of cars. Attending University of Northwestern Ohio (UNOH), Harubin earned his associate's degree in automotive and high-performance technology and B.A. in business administration, concentrating on marketing and automotive aftermarket management. While attending UNOH, Harubin helped form and lead the Drag Club—a club that promoted drag racing in a legal way among the student body. He also worked on an Alcohol Funny Car team, starting at the bottom and eventually working his way to the position of crew chief. One of the highlights of his education was winning the SEMA Memorial Scholarship and attending the Show in Las Vegas. After graduation, Harubin went to work for Keystone Automotive Operations in Exeter, Pennsylvania. As an account executive for Keystone, he gets the chance to take everything he has learned and mix it with the knowledge of his accounts on a daily basis, pushing them ever higher. This creates happier customers with greater product knowledge, resulting in higher returns for the company. 


Collin Gentry

Collin Gentry, Meyer Distributing

Gentry is an Indiana native who currently resides in Jasper with his wife Kristi. He graduated Cum Laude from the University of Southern Indiana, where he received his B.A. in Spanish education. Gentry has worked as a Spanish and English teacher, Boy Scouts of America den leader and AmeriCorps volunteer, to name a few. He is exploring a new career path as he recently teamed up with one of the leaders in the automotive specialty-products industry, Meyer Distributing. Gentry is one of the company’s bilingual new account specialists, and he is currently training to become an exhaust specialist. When not at work, he enjoys being outside hitting some trails on his mountain bike, or strapping on his boots and going for a hike with his wife and friends.

	Enrique Gameros

Enrique Gameros, Meyer Distributing

Gameros is a 25-year-old native of California who was born and raised in Los Angeles, where he attended grade school through his sophomore year of high school. His family then relocated to Jasper, Indiana, where he graduated from Jasper High School in 2005. He attended the University of Southern Indiana, where he is a few credits short of his intended major in business administration. Having worked for the banking industry for three years and the service industry with several restaurant jobs, he was looking for a shift in his professional career. In February 2012, he joined Meyer Distributing—a leader in specialty products marketing and distribution—as a new account specialist. As a fresh face to the automotive industry, his main focus is to learn as much as he can to enhance his knowledge and job performance. Gameros also volunteers his time to United in Harmony—a non-profit organization based in Los Angeles, whose mission is to provide homeless and impoverished children with hope and opportunities.

Eric Croomer

Eric Coomer, DiRiV Media Corp.

Coomer is the co-founder of RxSpeed.com and president of its parent company, DiRiV Media Corp. He began competitively racing go-karts at an early age and was racing open- and closed-wheel race cars just a few years later. He grew up immersed in all aspects of racing, in addition to working in the family business of developing and selling performance racing electronics. His strong racing and marketing background led him to recognize the frustrating gap between the enthusiast consumers who wanted information about performance parts and the businesses that distributed these products. RxSpeed was created to bridge this gap, allowing enthusiasts to easily find product information while helping businesses reach their target markets. The site includes consumer product reviews, install DIYs, product photo galleries and much more. Coomer's observations and enthusiasm led to the creation of this website, which brings enthusiasts and businesses together.

	Matthew Beaubien

Matthew Beaubien, OctaneNation.com

Beaubien is the founder of OctaneNation.com—an online community for automotive enthusiasts that allows users to create detailed profiles of their vehicles, including specific parts that they have, want or had. Shops and retailers can showcase project vehicles and generate leads based on specific car models or parts categories. Beaubien started his automotive career as a design engineer with Roush Industries, working on projects, such as the SVT Lightning and Ford GT. He later moved to France where he worked for a manufacturer of plastic components focused on the OEM market. His next stop was Barcelona, Spain, where he completed his MBA at the ESADE Business School. Last year, he moved to Santiago, Chile, after he was accepted into a government-sponsored incubator program called Startup-Chile. The Chilean government provided a visa and equity-free financing for his project, OctaneNation.com.

Rick Cole

Rick Cole, Prestolite Performance

Cole Jr., a native of Cleveland, Ohio, has had a distinguished background in the motorsports/automotive scene for more than 15 years. Currently working for the Prestolite Performance Group in the technical service department, he focuses on providing support on products for all eight brands, including Mallory, Mallory Marine, ACCEL, ACCEL Motorcycle, Mr. Gasket Accessories, Mr. Gasket Gaskets, Lakewood, Hays Clutches, Quicktime Bellhousings. Cole Jr. also has experience with both on-road and off-road motorcycles.

	Rory Connell

Rory Connell, Callaway Cars Inc.

Connell has been in the automotive industry since 2006. His career began in the hot-rod industry at Barry’s Speed Shop in Corona, California, where he did entry-level vehicle assembly. His next stop was down the street at West Coast Customs, where he started in the metal fabrication department and, over time, worked his way into management where he was also featured on the "Street Customs" and "Inside West Coast Customs" television shows. Currently, Connell works in the production department at Callaway Cars West in Santa Ana, California. The company is recognized for its powerfully engineered automobiles, most notably Corvettes. Connell enjoys all aspects of the automotive industry, and looks forward to a long career doing what he loves. He was educated at Wyotech in Blairsville, Pennsylvania.

Sheri Koger

Sheri Koger, Rattletrap Productions

Koger began her interest in cars at an early age, attending dragstrips and race tracks as often as possible. She grew up around friends who raced and stayed within these groups of enthusiasts throughout her young adulthood. This life-long passion continued as she began to build a wide variety of contacts across the breadth of niches within the automotive market. In 2009, Koger earned the opportunity to work with Greening Auto Co.—2011 Ridler Award Winner. From 2009–2012, Koger contributed her marketing skills to the company, assisted with financials, sales and purchasing and acted as company liaison, building customer relationships. Koger is a member of the SEMA Businesswomen’s Network (SBN) and Young Executives Network (YEN), and is currently pursuing her B.A. in marketing. As the newest member of Rattletrap Productions—producers of Stacey David "GearZ"—Koger brings a fresh perspective to the marketing team. She also serves as a representative and production assistant to Stacey David and is in charge of design of the sales/marketing packages and Internet branding.

	There are still a few SEMA Show deadlines left.

Most deadlines have passed to receive advance or discounted rates, but it is never too late to order services at the SEMA Show. Please reference all forms on the SEMA Show Exhibitor Manual, which will provide a pdf or hyperlinks to the appropriate forms. You can also order services online from Freeman.

October 19		Audio/Visual (Advance Rate) – PRG
October 19		Computer Rental (Advance Rate) – PRG
October 19		Advance Shipments to Freeman Warehouse - Freeman (including New Products and Hanging Signs)

Parking at the SEMA Show—Plan Ahead

The SEMA Show is going to be bigger than ever, with activities and displays taking over much of the parking lots on and around the Las Vegas Convention Center. One particular parking lot, the Gold Lot, will be closed for all parking beginning the week prior to the SEMA Show until Wednesday of the Show due to the Global Rallycross taking place the evening of October 30. Therefore, it is important you plan ahead if you intend to park or stage a vehicle or truck at the SEMA Show. SEMA will continue to offer complimentary shuttle service to more than 30 partner hotels. SEMA and the Las Vegas Convention Center have also secured an additional parking lot nearby for overflow parking, just north on Paradise Road across the street from the Las Vegas Hotel. Complimentary shuttle service also will be provided from that parking lot. Meanwhile, the monorail is a great option for commuting to the Las Vegas Convention Center.

Registration for Badges is Still Open

While the deadline may have passed to have your badges mailed in advance to your office, it is not too late to register your staff for their badges. At this point, any registrations made will have badges waiting for you at the Exhibitor Registration onsite location, which this year is located in the meeting rooms behind the Grand Lobby, or more specifically, Room N109. Also note that while the deadline for early-bird attendee registration has passed, complimentary Exhibitor badges are still determined according to your allotment and any badges requested over and above your allotment are $25 each.

SEMA’S Official Housing Bureau Continues to Offer Great Rates to the Show

While many hotels around Las Vegas are filling up quickly, there are a few hotels still offering discounted rates through SEMA’s official housing website. SEMA is also pleased to offer two great options at two incredible and recently upgraded properties downtown at the Golden Nugget and the Plaza Las Vegas. 

• Golden Nugget: As low as $85 per night.
• Plaza Las Vegas: As low as $65 per night.

From a luxurious non-gaming property, to a mega-resort in the heart of the Strip, and a more economical option, there is an option for everyone on the Strip as well. Below are the remaining properties still available on the Strip:

• Circus Circus: As low as $65 per night.
• Planet Hollywood: As low as $150 per night.
• TI: As low as $153 per night.
• Trump: As low as $160 per night.
• Westin Casuarina: As low as $149 per night.

Deadline to Receive Freight at the Advance Warehouse: October 19

Friday, October 19 (tomorrow), is the deadline for freight to arrive in advance. After that date, freight must arrive at the Las Vegas Convention Center directly according to a specific schedule. Each exhibitor is assigned a target time, which is the time for your freight to arrive at the SEMA Show. You can find all target times in the bottom left corner of the Exhibitor Manual page on www.SEMAShow.com. Answers to the most frequently asked questions regarding freight delivery and when/how your freight should come to the Las Vegas Convention Center is answered on the informational sheet, which is the last link located on the left column of the Exhibitor Manual. If the time assigned does not work for you, don’t hesitate to contact Ron Pickens at Freeman by e-mail at ron.pickens@freemanco.com. He will use his best efforts to accommodate your requests. 

Bringing a Vehicle to Display at the Show? Understand the Process and Differences for Booth Vehicles and Feature Vehicles Before You Arrive

Vehicles are all around the SEMA Show, and it is oftentimes confusing to understand the differences between booth vehicles and feature vehicles, and when they can be placed. Booth vehicles are those that are located inside an exhibitor’s actual booth. These can be displayed whenever an exhibitor is ready to place it in their booth. There is no specific date or time the vehicle can enter the exhibit hall; it can simply go directly to the nearest freight door and Freeman will help escort the vehicle to the booth at no charge. Feature vehicles are those vehicles sponsored by exhibitors that are placed in and around the convention center property, yet not in an exhibitor’s booth. Placement of feature vehicles is determined according to confirmations previously sent to the exhibitors when applications were submitted for feature vehicles. Most vehicles will be placed Sunday, October 28, from one check-in location in the Green Lot. Each confirmation has a check-in time, and all vehicles must proceed directly to the Green Lot entrance off of Desert Inn Road, just east of the Las Vegas Convention Center. Any questions, e-mail featurevehicle@convexx.com.

Las Vegas Monorail Offers e-Ticket Option for Last-Minute Ticket Purchases

SEMA and the Las Vegas Monorail have partnered once again to provide SEMA Show attendees and exhibitors exclusive advance purchase discounts on monorail tickets. Discounted passes are available only to convention attendees when purchasing online in advance. Single-ride and unlimited-ride day passes are also available. All monorail tickets purchased today up until the Show will be e-mailed with an eTicket barcode, which can be redeemed at the eTicket kiosks located on all monorail stations. Las Vegas Monorail riders can travel to and from the SEMA Show and the Las Vegas Strip in 15 minutes or less, with direct access to the Las Vegas Convention Center and many of the city’s most popular restaurants, shows, shops, casinos and resorts. If you have any questions, contact the Las Vegas Monorail at 702-699-8200 or sales@lvmonorail.com.

Cheap Alternative Offered for Cleaning Your Booth

Looking for a cheap alternative for cleaning your booth on a nightly basis? SEMA has purchased a limited quantity of portable vacuum cleaners that you can purchase from Show Management at a low price of only $65. You can pick them up at the show in the Show Office, and save money each day of the Show by simply vacuuming your booth yourself each night after the Show closes. If interested, contact Tricia Hanisko at 702-216-5865 or by e-mail at thanisko@convexx.com. Quantity is limited so call soon if you are interested.

Are You a U.S. Citizen and Travel Overseas? SEMA Has A New Opportunity to Make Your Traveling Easier

Deadline: October 22

SEMA is proud to partner with the United States Custom & Border Protection to offer onsite interviews for those desiring to join their Global Entry Trusted Traveler Program. Details were posted in last week’s SEMA eNews. You can begin the process by completing the online application. The CBP will contact you after receipt of the application and payment of a $100 processing fee, and will schedule a follow-up interview with you in the Show Office at the SEMA Show. For more information, visit www.globalentry.gov.