News | Specialty Equipment Market Association (SEMA)

Racing News: Subaru PUMA RallyCross Team to Compete at New Hampshire Motor Speedway

Thu, 07/11/2013 - 13:08

Compiled by SEMA Editors

	At X Games Munich, Sverre Isachsen, who was set for a fourth-place finish in the final, was spun out from behind by another competitor, forcing him to retire.

Subaru PUMA RallyCross Team to Compete at New Hampshire Motor Speedway, July 11
On July 11, Subaru PUMA RallyCross Team drivers Bucky Lasek, Dave Mirra and Sverre Isachsen will race head-to-head against a pack of international stars at New Hampshire Motor Speedway for round four of the 2013 Global RallyCross Championship (GRC). The trio will each pilot their 600hp ’13 Subaru WRX STI Rallycross cars on a custom dirt and tarmac course. The team is eager for another run after team leader and three-time European Rallycross Champion Sverre Isachsen qualified third-fastest and then fifth-fastest at the previous double-header round in Munich, Germany. Isachsen was set to finish fourth overall in the Final at Munich before being spun out from behind by another competitor on the final lap.

The first-annual Raptor Nationals in Arizona presented by Roush Off-Road covered 297 miles of Arizona desert.

New Ford Raptor Nationals Event in Arizona Explored 297 Miles of Arizona Desert
The first-annual Raptor Nationals in Arizona presented by Roush Off-Road covered 297 miles of Arizona desert and included participants from all over the Southwest, Canada, Texas, Oregon and as far as Ohio. Fast fire roads, twisty tight mountain roads, high desert roads lined with pinion trees, red sands of Sedona’s red rocks, white sand wash roads and pavement sections highlighted the course. “We kicked off the event with an open house at the brand-new Addictive Desert Designs facility in Mesa on Thursday where there was a full vendor midway,” said Jason Cobb, Raptor Nationals event promoter. “Friday, we gave a drivers school for those who wanted to learn more about their Raptors capabilities. Then the two-day 297-mile trip ended on Sunday at the KC HiLites factory with a fabulous BBQ. We were really happy to have Roush, VORR and Sanderson Ford with us on the run.”

Register Your Products Now for the 2013 TORA New Products Showcase

Thu, 07/11/2013 - 12:07

By Staci Bostock

	The TORA New Products Showcase puts your products in front of one of the largest gatherings of light-truck and SUV enthusiasts in the country.

Register your best new light-truck or SUV products for the 2013 TORA New Products Showcase, August 2–4, 2013, at the Carlisle Truck Nationals in Carlisle, Pennsylvania. If you are a prior participant, you know how valuable product exposure is at this event. The online registration form is fast and easy and it only takes a minute. Don’t miss out on this exciting and exclusive TORA-member benefit; register your products now!

The TORA New Products Showcase puts your products in front of one of the largest gatherings of light-truck and SUV enthusiasts in the country. As a value-added bonus, each product is professionally photographed for posting in a gallery on the TORA website and videotaped for display in the TORA booth during the TORA awards reception at the 2013 SEMA Show.

For only the cost of shipping, your products receive all the high-impact exposure described above. If you are attending Spring Carlisle, simply walk your product to the tent and pick it up on Sunday. An exclusive TORA membership benefit, participation in the New Products Showcase is included with your annual dues. Don’t miss out; register your light truck or SUV products now!

Deadline for submission is Friday, July 26, 2013.

For more information, contact Jim Skelly at JimSk@SEMA.org or by phone at 909-978-6690.

Register Your Products Now for the 2013 TORA New Products Showcase

Thu, 07/11/2013 - 12:07

By Staci Bostock

	The TORA New Products Showcase puts your products in front of one of the largest gatherings of light-truck and SUV enthusiasts in the country.

Register your best new light-truck or SUV products for the 2013 TORA New Products Showcase, August 2–4, 2013, at the Carlisle Truck Nationals in Carlisle, Pennsylvania. If you are a prior participant, you know how valuable product exposure is at this event. The online registration form is fast and easy and it only takes a minute. Don’t miss out on this exciting and exclusive TORA-member benefit; register your products now!

The TORA New Products Showcase puts your products in front of one of the largest gatherings of light-truck and SUV enthusiasts in the country. As a value-added bonus, each product is professionally photographed for posting in a gallery on the TORA website and videotaped for display in the TORA booth during the TORA awards reception at the 2013 SEMA Show.

For only the cost of shipping, your products receive all the high-impact exposure described above. If you are attending Spring Carlisle, simply walk your product to the tent and pick it up on Sunday. An exclusive TORA membership benefit, participation in the New Products Showcase is included with your annual dues. Don’t miss out; register your light truck or SUV products now!

Deadline for submission is Friday, July 26, 2013.

For more information, contact Jim Skelly at JimSk@SEMA.org or by phone at 909-978-6690.

SEMA Hot Rod Council to Present Education Day at 2014 Detroit Autorama

Thu, 07/11/2013 - 10:53

By Della Domingo

HRIA Education Day will consist of 24 sessions, each led by a hot-rod parts manufacturer educating attendees about product features, benefits and installation guidelines.

The annual SEMA Hot Rod Industry Alliance (HRIA) Education Day will be held, for the first time, in conjunction with the Detroit Autorama—the 60-year-old custom car show taking place in March 2014 at Cobo Hall in Detroit. The program will consist of 24 sessions, each led by a hot-rod parts manufacturer educating attendees about product features, benefits and installation guidelines.

“For more than 10 years, HRIA Education Day has proven to be a key event for helping manufacturers share detailed, and sometimes technical, information about their products with their customers,” said Jim Skelly, SEMA director of councils. “Holding the Education Day program at the Detroit Autorama will allow HRIA members to expand and reach a new audience.”

HRIA previously held its Education Day program at the Hotrod & Restoration Trade Show in Indianapolis. The move to the Detroit Autorama will enable manufacturers to reach a new, expanded audience. Autorama, which is well known for having the world’s most coveted hot rods, prestigious awards competitions, as well as top celebrities and student programs, attracts more than 150,000 individuals annually. Education Day will take place Thursday, March 6, 2014 (the day before Autorama officially opens), and is open to all hot-rod shops and businesses, as well as to all Autorama attendees.

“As one the nation’s premier indoor custom car show, the Detroit Autorama attracts thousands of businesses and enthusiasts who are passionate and deeply vested in new hot-rod products,” said Peter A. Toundas, president of Championship Auto Shows Inc.—promoter of the event. “The HRIA Education Day program will add a valuable element to the event, giving attendees an opportunity to connect directly with manufacturers, which would be difficult for them to do on their own.”

The list of participating manufacturers and schedule for HRIA Education Day will be available in August. All sessions will be one hour long.

The HRIA is a SEMA council dedicated to ensuring the future prosperity of the hot-rod industry and to advancing and promoting awareness of the hobby. Within this context, HRIA focuses on industry-specific issues, developing effective strategies and programs that will assist members in improving their business practices and procedures. HRIA also works with the HRIA legislative staff to address those legislative issues and/or regulatory matters, which may affect the hot-rod industry, and provides a forum—through participation in Hot Rod Alley, a special SEMA Show section—through which member companies can take advantage of new business and marketing opportunities.

SEMA Hot Rod Council to Present Education Day at 2014 Detroit Autorama

Thu, 07/11/2013 - 10:53

By Della Domingo

HRIA Education Day will consist of 24 sessions, each led by a hot-rod parts manufacturer educating attendees about product features, benefits and installation guidelines.

The annual SEMA Hot Rod Industry Alliance (HRIA) Education Day will be held, for the first time, in conjunction with the Detroit Autorama—the 60-year-old custom car show taking place in March 2014 at Cobo Hall in Detroit. The program will consist of 24 sessions, each led by a hot-rod parts manufacturer educating attendees about product features, benefits and installation guidelines.

“For more than 10 years, HRIA Education Day has proven to be a key event for helping manufacturers share detailed, and sometimes technical, information about their products with their customers,” said Jim Skelly, SEMA director of councils. “Holding the Education Day program at the Detroit Autorama will allow HRIA members to expand and reach a new audience.”

HRIA previously held its Education Day program at the Hotrod & Restoration Trade Show in Indianapolis. The move to the Detroit Autorama will enable manufacturers to reach a new, expanded audience. Autorama, which is well known for having the world’s most coveted hot rods, prestigious awards competitions, as well as top celebrities and student programs, attracts more than 150,000 individuals annually. Education Day will take place Thursday, March 6, 2014 (the day before Autorama officially opens), and is open to all hot-rod shops and businesses, as well as to all Autorama attendees.

“As one the nation’s premier indoor custom car show, the Detroit Autorama attracts thousands of businesses and enthusiasts who are passionate and deeply vested in new hot-rod products,” said Peter A. Toundas, president of Championship Auto Shows Inc.—promoter of the event. “The HRIA Education Day program will add a valuable element to the event, giving attendees an opportunity to connect directly with manufacturers, which would be difficult for them to do on their own.”

The list of participating manufacturers and schedule for HRIA Education Day will be available in August. All sessions will be one hour long.

The HRIA is a SEMA council dedicated to ensuring the future prosperity of the hot-rod industry and to advancing and promoting awareness of the hobby. Within this context, HRIA focuses on industry-specific issues, developing effective strategies and programs that will assist members in improving their business practices and procedures. HRIA also works with the HRIA legislative staff to address those legislative issues and/or regulatory matters, which may affect the hot-rod industry, and provides a forum—through participation in Hot Rod Alley, a special SEMA Show section—through which member companies can take advantage of new business and marketing opportunities.

Don't Miss All-New 2014 Toyota Corolla Measuring Session

Thu, 07/11/2013 - 10:24

The all-new ’14 Toyota Corolla SEMA Measuring Session will be held at the Toyota Warehouse in Gardena, California, August 5, 2013, from 9:00 a.m.–3:00 p.m.

Don't Miss All-New 2014 Toyota Corolla Measuring Session

Thu, 07/11/2013 - 10:24

The all-new ’14 Toyota Corolla SEMA Measuring Session will be held at the Toyota Warehouse in Gardena, California, August 5, 2013, from 9:00 a.m.–3:00 p.m.

Your Show Strategy: Lessons From the Experts

Thu, 07/11/2013 - 09:57

	Tom Gattuso of SEMA will help lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show.

By SEMA Editors

Parts two and three of the Exhibitor Series webinars have been announced. Part two of this series, entitled, "Ordering What You Need Online – The SEMA Show Exhibitor Services Manual," will be presented by Jenn Carr of ConVexx and Tom Gattuso of SEMA, August 15. In this session, attendees will receive a guided tour of the SEMA Show Exhibitor Services Manual and learn about best practices that will increase your ROI and save time and money.

Part three of the series, entitled, "SEMA Show Drill for First-Timers – Are You Prepared?" will be presented by Jeff Pressman of ConVexx and Gattuso, September 19. In this session, the presenters will prepare attendees for success at the Show and cover last-minute preparations and proven tips for what to do upon arriving in Vegas.

The first part of the series, "Pre-Show Marketing Guaranteed to Make Your SEMA Show a Success," will be held Thursday, July 18, at 10:00 a.m. (PDT). This session, presented by Chuck Schwartz of ConvExx and Gattuso, is specifically designed for SEMA Show exhibitors. What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start planning now! This session will cover:

Proven ways for driving buyers to visit your booth.
Best ways to get exposure and attention at the world’s largest automotive show.
How to eliminate exhibitor mistakes that will maximize your chance for success.

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes. SEMA Show Staff and management will show you how to do it right and do it better!

Join the SEMA Education Institute (SEI) and SEMA Show management, Thursday, July 18, at 10:00 a.m. (PDT) for a webinar packed full of useful exhibitor information. Register today!

This SEI webinar will provide member companies with the information they need, and you don’t even have to leave your desk or office to participate! Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Your Show Strategy: Lessons From the Experts

Thu, 07/11/2013 - 09:57

	Tom Gattuso of SEMA will help lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show.

By SEMA Editors

Parts two and three of the Exhibitor Series webinars have been announced. Part two of this series, entitled, "Ordering What You Need Online – The SEMA Show Exhibitor Services Manual," will be presented by Jenn Carr of ConVexx and Tom Gattuso of SEMA, August 15. In this session, attendees will receive a guided tour of the SEMA Show Exhibitor Services Manual and learn about best practices that will increase your ROI and save time and money.

Part three of the series, entitled, "SEMA Show Drill for First-Timers – Are You Prepared?" will be presented by Jeff Pressman of ConVexx and Gattuso, September 19. In this session, the presenters will prepare attendees for success at the Show and cover last-minute preparations and proven tips for what to do upon arriving in Vegas.

The first part of the series, "Pre-Show Marketing Guaranteed to Make Your SEMA Show a Success," will be held Thursday, July 18, at 10:00 a.m. (PDT). This session, presented by Chuck Schwartz of ConvExx and Gattuso, is specifically designed for SEMA Show exhibitors. What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start planning now! This session will cover:

Proven ways for driving buyers to visit your booth.
Best ways to get exposure and attention at the world’s largest automotive show.
How to eliminate exhibitor mistakes that will maximize your chance for success.

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes. SEMA Show Staff and management will show you how to do it right and do it better!

Join the SEMA Education Institute (SEI) and SEMA Show management, Thursday, July 18, at 10:00 a.m. (PDT) for a webinar packed full of useful exhibitor information. Register today!

This SEI webinar will provide member companies with the information they need, and you don’t even have to leave your desk or office to participate! Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Your Show Strategy: Lessons From the Experts

Thu, 07/11/2013 - 09:57

	Tom Gattuso of SEMA will help lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show.

By SEMA Editors

Parts two and three of the Exhibitor Series webinars have been announced. Part two of this series, entitled, "Ordering What You Need Online – The SEMA Show Exhibitor Services Manual," will be presented by Jenn Carr of ConVexx and Tom Gattuso of SEMA, August 15. In this session, attendees will receive a guided tour of the SEMA Show Exhibitor Services Manual and learn about best practices that will increase your ROI and save time and money.

Part three of the series, entitled, "SEMA Show Drill for First-Timers – Are You Prepared?" will be presented by Jeff Pressman of ConVexx and Gattuso, September 19. In this session, the presenters will prepare attendees for success at the Show and cover last-minute preparations and proven tips for what to do upon arriving in Vegas.

The first part of the series, "Pre-Show Marketing Guaranteed to Make Your SEMA Show a Success," will be held Thursday, July 18, at 10:00 a.m. (PDT). This session, presented by Chuck Schwartz of ConvExx and Gattuso, is specifically designed for SEMA Show exhibitors. What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start planning now! This session will cover:

Proven ways for driving buyers to visit your booth.
Best ways to get exposure and attention at the world’s largest automotive show.
How to eliminate exhibitor mistakes that will maximize your chance for success.

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes. SEMA Show Staff and management will show you how to do it right and do it better!

Join the SEMA Education Institute (SEI) and SEMA Show management, Thursday, July 18, at 10:00 a.m. (PDT) for a webinar packed full of useful exhibitor information. Register today!

This SEI webinar will provide member companies with the information they need, and you don’t even have to leave your desk or office to participate! Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.