SEMA News—July 2014

BUSINESS
By Chad Simon

Retail Spotlight

Morris 4x4 Center Has Maintained a 30% Average Annual Growth Rate Since 2005

Morris 4x4 Center is a pure-play Jeep parts and accessories Internet retailer—which accounts for 98% of all sales—and is housed in a 32,000-sq.-ft. facility in Pompano Beach, Florida, with 70 employees.

It started as a 6,500-sq.-ft. warehouse complex with six units. Every few years, the company expanded into another unit. In November of this year, Morris will move again, this time into a 60,000-sq.-ft. facility.

Birth of Morris 4x4 Center

With the emergence of the Internet in the early- to mid-’90s, Glenn Morris, the company’s president/CEO, sold a used Jeep part in an online classified ad for the first time. “I decided to give everything I had to the Internet, and if it worked out, great; if not, I’d find something else to do,” Morris said.

It was this revelation that led him to discover the future of marketing and logic of Internet sales. In 1996, Morris purchased his first URL for the company and listed his best-selling items on the website.

“I was never someone who turned wrenches,” Morris admitted. “How I ended up in Jeep parts was a pure act of God. It came from the success I had when I sold my first Jeep part online, and I wanted to duplicate that. Each time I did, the business got bigger and bigger.”

Overcoming Adversity

One of the greatest challenges Morris faced at first was attracting the right talent to work for him. But perhaps his most formidable opponent was himself.

“Sometimes I’m my worst enemy,” he admitted. “I’ve grown uncomfortable borrowing money; I’m cautiously aggressive by nature. If I had some of the recklessness of my youth, I’d be 10 times bigger if I had believed in leveraging myself heavily.”

When it comes to forging vendor relationships, Morris has been in the industry long enough that his largest suppliers have also become his good friends. He said that his company has benefitted from relationships with key people at companies such as Omix-ADA/Rugged Ridge, Crown Automotive and Bestop.

According to Morris, attending the SEMA Show each year has been immensely beneficial in helping him to network with vendors and be a little more aggressive in the marketplace.

“It’s become more and more important for us to be there as we have been every year,” he said. “In the past, we would have to pursue manufacturers who weren’t open to Internet retailers. Many had the impression that we were selling things out of a garage with no inventory. Things have changed drastically since the early years, as everyone now embraces the Internet.”

Surviving the Great Recession

		Executive Summary Morris 4x4 Center 1020 S.W. 10th Ave., #5 Pompano Beach, FL 33069 877-553-5337 www.jeep4x4center.com Owner: Glenn Morris 70 employees Specializes in online sales of Jeep parts and accessories. Focused on maintaining 30% average annual sales growth, providing excellent customer service, hiring a talented staff and maintaining vendor relationships. Plans to expand the company’s offerings into the truck market. Operates in a 32,000-sq.-ft. facility. Later this year, Morris will move into a 60,000-sq.-ft. facility. Future plans for outside fulfillment to better service the West Coast of the United States.

“We had unbelievable growth through those years because we sold parts and accessories,” Morris said. “In a downturn like that, people stop selling their cars and start fixing them. It was a better mix of product for us; it was actually a blessing. In 2008, I was scared. Everything you read in the media said the sky was falling, from housing to banking. We got cautious and pulled back; we got leaner and meaner, but we grew through it.”

He is now in the process of broadening the company’s offerings outside the Jeep niche because there was a lot of fallout on the truck side during the downturn of 2008. Companies were diversifying into Jeeps, and some were closing. Most of them heard how big Jeeps were, so the market became oversaturated.

Future Plans

Morris is not considering building brick-and-mortar locations around the country.

Morris hopes to maintain the 30% growth he has averaged over the years but understands that it becomes harder to achieve that same sales level as the company expands.

“Every vendor we buy from distributes Jeep and truck,” he said. “It’s a natural tendency for us to diversify into truck now. I know that people don’t modify their trucks like they do with Jeeps, but you see tremendous amounts of them going down the highway, so we know we’re going to get some of that business.”

Morris advised young retailers breaking into the industry to never let people tell them that something can’t be done.

“Naysayers’ opinions can be toxic,” he said. “In this day and age with technology, anything is possible, and a company like Amazon proves it. Anything you put your mind to, you can do. Treat your customers how you’d want to be treated. Put them first and don’t try to win the race overnight.”

By Jason Catullo

	Guests of the recent SEMA Garage Open House took tours of the facility, while being treated to music, complimentary food and beverages and an environment filled with automotive excitement.

More than 700 professionals from around the specialty-equipment industry gathered July 17 at SEMA Headquarters in Diamond Bar, California, for the SEMA Garage Open House. Guests received an insider’s look at the Garage’s many capabilities and ways in which it can be of great use to members for product R&D, marketing, educational sessions and more. Open House guests took tours of the facility throughout the evening, while being treated to music, complimentary food and beverages and an environment filled with automotive excitement.

Here is a look at the special evening through the Facebook SEMA Garage Open House photo album.

The state-of-the-art Garage contains an emissions lab, installation center, photo cove and training center. The comprehensive facilities are available for SEMA members to use for product development and marketing, installations, emissions testing and training.

All of the services available through the SEMA Garage are intended to help members bring their products to market faster and for a fraction of the cost of similar facilities. SEMA’s hope is that members will utilize the Garage to its full potential and be able to see a product come to fruition all the way from early concept to a finished, photographed state.

The Open House is the first of many events to showcase the incredible capabilities of the Garage and to familiarize members with its use.

Read more about the tools and equipment available to members through “The New SEMA Garage” in the July issue of SEMA News.

SEMA members are encouraged to take advantage to the industry-owned SEMA Garage for product development, fitment, research and more. For additional information about the garage, including upcoming events and availability, contact Mike Spagnola at mikes@sema.org.

Members received their first look at the SEMA Garage and learned about many capabilities to help create and market products.		The iconic George Barris Batmobile was one of the stars of the night and spent most of the evening under the lights of the Garage’s photo cove.
Another valuable asset in the SEMA Garage is the certified Executive Order aftermarket-part certification lab.		The vehicle lifts in the Garage provide an additional level of functionality and can accommodate nearly any project vehicle.
The Garage is packed with state-of-the-art tools, including 3D scanning equipment, available to members.		The SEMA Garage Open House was brought to a roaring close, thanks to the impressive power provided by a special cacklefest.

By Jason Catullo

	Guests of the recent SEMA Garage Open House took tours of the facility, while being treated to music, complimentary food and beverages and an environment filled with automotive excitement.

More than 700 professionals from around the specialty-equipment industry gathered July 17 at SEMA Headquarters in Diamond Bar, California, for the SEMA Garage Open House. Guests received an insider’s look at the Garage’s many capabilities and ways in which it can be of great use to members for product R&D, marketing, educational sessions and more. Open House guests took tours of the facility throughout the evening, while being treated to music, complimentary food and beverages and an environment filled with automotive excitement.

Here is a look at the special evening through the Facebook SEMA Garage Open House photo album.

The state-of-the-art Garage contains an emissions lab, installation center, photo cove and training center. The comprehensive facilities are available for SEMA members to use for product development and marketing, installations, emissions testing and training.

All of the services available through the SEMA Garage are intended to help members bring their products to market faster and for a fraction of the cost of similar facilities. SEMA’s hope is that members will utilize the Garage to its full potential and be able to see a product come to fruition all the way from early concept to a finished, photographed state.

The Open House is the first of many events to showcase the incredible capabilities of the Garage and to familiarize members with its use.

Read more about the tools and equipment available to members through “The New SEMA Garage” in the July issue of SEMA News.

SEMA members are encouraged to take advantage to the industry-owned SEMA Garage for product development, fitment, research and more. For additional information about the garage, including upcoming events and availability, contact Mike Spagnola at mikes@sema.org.

Members received their first look at the SEMA Garage and learned about many capabilities to help create and market products.		The iconic George Barris Batmobile was one of the stars of the night and spent most of the evening under the lights of the Garage’s photo cove.
Another valuable asset in the SEMA Garage is the certified Executive Order aftermarket-part certification lab.		The vehicle lifts in the Garage provide an additional level of functionality and can accommodate nearly any project vehicle.
The Garage is packed with state-of-the-art tools, including 3D scanning equipment, available to members.		The SEMA Garage Open House was brought to a roaring close, thanks to the impressive power provided by a special cacklefest.

By Della Domingo

	Following the conclusion of the 2014 SEMA Show, hundreds of cars and trucks from the Show floor will roll out of the Las Vegas Convention Center in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited”—a new attraction that will include food, music, celebrities, iconic builders and more.

The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00–10:00 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip. After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show will roll out of the building in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited,” an extravaganza that will include food, music, celebrities, iconic builders and displays.

“SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative products they bring to Las Vegas,” said Chris Kersting, SEMA President and CEO.

For years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks will congregate at The LINQ Promenade, Las Vegas’s new open-air shopping, dining and entertainment district that includes the world’s tallest observation wheel, the High Roller.

“This event will be a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show,” explained Kersting.

The event will give consumers a rare opportunity to collect and share images of hundreds of customized vehicles featuring the newest and most innovative products from the 2014 SEMA Show. The Friday night event will also serve as the backdrop for nationwide media coverage--including on-site taping for a nationally televised broadcast special--“best of show” awards and include food trucks, music, entertainment, automotive celebrities, builders and more.

The new event gives SEMA Show exhibitors additional reach, and an opportunity to excite consumers by showcasing the newest vehicles and equipment from this year’s SEMA Show. Participation is free of charge to exhibitors by virtue of their involvement in the SEMA Show. Interested parties should e-mail info@semaignited.com for details.
 
About the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or 909-396-0289.

About The LINQ Promenade & High Roller: Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world’s tallest observation wheel, the Las Vegas High Roller. Located at the heart of the world-famous Las Vegas Strip, The LINQ Promenade features more than 30 unique retail, dining and entertainment venues and plays host to a variety of special events, festivals and more. Topping out at 550 feet, the High Roller observation wheel is the focal point of the unique urban entertainment district. The wheel’s 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Each cabin accommodates up to 40 people.

By Della Domingo

	Following the conclusion of the 2014 SEMA Show, hundreds of cars and trucks from the Show floor will roll out of the Las Vegas Convention Center in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited”—a new attraction that will include food, music, celebrities, iconic builders and more.

The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00–10:00 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip. After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show will roll out of the building in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited,” an extravaganza that will include food, music, celebrities, iconic builders and displays.

“SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative products they bring to Las Vegas,” said Chris Kersting, SEMA President and CEO.

For years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks will congregate at The LINQ Promenade, Las Vegas’s new open-air shopping, dining and entertainment district that includes the world’s tallest observation wheel, the High Roller.

“This event will be a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show,” explained Kersting.

The event will give consumers a rare opportunity to collect and share images of hundreds of customized vehicles featuring the newest and most innovative products from the 2014 SEMA Show. The Friday night event will also serve as the backdrop for nationwide media coverage--including on-site taping for a nationally televised broadcast special--“best of show” awards and include food trucks, music, entertainment, automotive celebrities, builders and more.

The new event gives SEMA Show exhibitors additional reach, and an opportunity to excite consumers by showcasing the newest vehicles and equipment from this year’s SEMA Show. Participation is free of charge to exhibitors by virtue of their involvement in the SEMA Show. Interested parties should e-mail info@semaignited.com for details.
 
About the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or 909-396-0289.

About The LINQ Promenade & High Roller: Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world’s tallest observation wheel, the Las Vegas High Roller. Located at the heart of the world-famous Las Vegas Strip, The LINQ Promenade features more than 30 unique retail, dining and entertainment venues and plays host to a variety of special events, festivals and more. Topping out at 550 feet, the High Roller observation wheel is the focal point of the unique urban entertainment district. The wheel’s 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Each cabin accommodates up to 40 people.

By Della Domingo

	Following the conclusion of the 2014 SEMA Show, hundreds of cars and trucks from the Show floor will roll out of the Las Vegas Convention Center in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited”—a new attraction that will include food, music, celebrities, iconic builders and more.

The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00–10:00 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip. After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show will roll out of the building in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited,” an extravaganza that will include food, music, celebrities, iconic builders and displays.

“SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative products they bring to Las Vegas,” said Chris Kersting, SEMA President and CEO.

For years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks will congregate at The LINQ Promenade, Las Vegas’s new open-air shopping, dining and entertainment district that includes the world’s tallest observation wheel, the High Roller.

“This event will be a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show,” explained Kersting.

The event will give consumers a rare opportunity to collect and share images of hundreds of customized vehicles featuring the newest and most innovative products from the 2014 SEMA Show. The Friday night event will also serve as the backdrop for nationwide media coverage--including on-site taping for a nationally televised broadcast special--“best of show” awards and include food trucks, music, entertainment, automotive celebrities, builders and more.

The new event gives SEMA Show exhibitors additional reach, and an opportunity to excite consumers by showcasing the newest vehicles and equipment from this year’s SEMA Show. Participation is free of charge to exhibitors by virtue of their involvement in the SEMA Show. Interested parties should e-mail info@semaignited.com for details.
 
About the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or 909-396-0289.

About The LINQ Promenade & High Roller: Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world’s tallest observation wheel, the Las Vegas High Roller. Located at the heart of the world-famous Las Vegas Strip, The LINQ Promenade features more than 30 unique retail, dining and entertainment venues and plays host to a variety of special events, festivals and more. Topping out at 550 feet, the High Roller observation wheel is the focal point of the unique urban entertainment district. The wheel’s 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Each cabin accommodates up to 40 people.

By Della Domingo

	Following the conclusion of the 2014 SEMA Show, hundreds of cars and trucks from the Show floor will roll out of the Las Vegas Convention Center in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited”—a new attraction that will include food, music, celebrities, iconic builders and more.

The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00–10:00 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip. After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show will roll out of the building in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited,” an extravaganza that will include food, music, celebrities, iconic builders and displays.

“SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative products they bring to Las Vegas,” said Chris Kersting, SEMA President and CEO.

For years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks will congregate at The LINQ Promenade, Las Vegas’s new open-air shopping, dining and entertainment district that includes the world’s tallest observation wheel, the High Roller.

“This event will be a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show,” explained Kersting.

The event will give consumers a rare opportunity to collect and share images of hundreds of customized vehicles featuring the newest and most innovative products from the 2014 SEMA Show. The Friday night event will also serve as the backdrop for nationwide media coverage--including on-site taping for a nationally televised broadcast special--“best of show” awards and include food trucks, music, entertainment, automotive celebrities, builders and more.

The new event gives SEMA Show exhibitors additional reach, and an opportunity to excite consumers by showcasing the newest vehicles and equipment from this year’s SEMA Show. Participation is free of charge to exhibitors by virtue of their involvement in the SEMA Show. Interested parties should e-mail info@semaignited.com for details.
 
About the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or 909-396-0289.

About The LINQ Promenade & High Roller: Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world’s tallest observation wheel, the Las Vegas High Roller. Located at the heart of the world-famous Las Vegas Strip, The LINQ Promenade features more than 30 unique retail, dining and entertainment venues and plays host to a variety of special events, festivals and more. Topping out at 550 feet, the High Roller observation wheel is the focal point of the unique urban entertainment district. The wheel’s 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Each cabin accommodates up to 40 people.

By Della Domingo

	Following the conclusion of the 2014 SEMA Show, hundreds of cars and trucks from the Show floor will roll out of the Las Vegas Convention Center in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited”—a new attraction that will include food, music, celebrities, iconic builders and more.

The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00–10:00 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip. After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show will roll out of the building in the SEMA Cruise and, for the first time ever, assemble at “SEMA Ignited,” an extravaganza that will include food, music, celebrities, iconic builders and displays.

“SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative products they bring to Las Vegas,” said Chris Kersting, SEMA President and CEO.

For years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks will congregate at The LINQ Promenade, Las Vegas’s new open-air shopping, dining and entertainment district that includes the world’s tallest observation wheel, the High Roller.

“This event will be a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show,” explained Kersting.

The event will give consumers a rare opportunity to collect and share images of hundreds of customized vehicles featuring the newest and most innovative products from the 2014 SEMA Show. The Friday night event will also serve as the backdrop for nationwide media coverage--including on-site taping for a nationally televised broadcast special--“best of show” awards and include food trucks, music, entertainment, automotive celebrities, builders and more.

The new event gives SEMA Show exhibitors additional reach, and an opportunity to excite consumers by showcasing the newest vehicles and equipment from this year’s SEMA Show. Participation is free of charge to exhibitors by virtue of their involvement in the SEMA Show. Interested parties should e-mail info@semaignited.com for details.
 
About the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or 909-396-0289.

About The LINQ Promenade & High Roller: Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world’s tallest observation wheel, the Las Vegas High Roller. Located at the heart of the world-famous Las Vegas Strip, The LINQ Promenade features more than 30 unique retail, dining and entertainment venues and plays host to a variety of special events, festivals and more. Topping out at 550 feet, the High Roller observation wheel is the focal point of the unique urban entertainment district. The wheel’s 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Each cabin accommodates up to 40 people.

	All shuttle and taxi cab pick-ups/drop-offs for the Las Vegas Convention Center (LVCC) will be at one of the new transportation hubs—Gold Pavilion and Silver 4.

The 2014 SEMA Show will feature two new transportation hubs that will help Showgoers easily and efficiently navigate the annual trade show.

The new areas will be strategically located to provide space for faster taxi lines and be in close proximity to new Show features.

These areas will be at:

• Gold Pavilion: Located near the LVCC North Hall, just across Paradise Road.
• Silver 4: Located near South Hall, in the parking lot to the east of the Renaissance Hotel parking structure.

While thousands of Showgoers get to and from the SEMA Show via taxi cabs, shuttle buses offer another great option. Free shuttle service is available from many of the hotels booked through the official SEMA Show housing provider. Shuttle stops will be located in Silver 4 and in front of the Westgate Las Vegas Resort & Casino (formerly LVH), adjacent to the LVCC.

“As the landscape of the SEMA Show changes, modifications are made to better accommodate the industry’s needs and to improve the overall Show experience,” said Peter MacGillivray, SEMA vice president of communications and events. “These transportation hubs make it easier for attendees to get in and out of the SEMA Show, so that they can spend more time connecting with partners and focusing on doing business.”

Veteran SEMA Showgoers will recall that Silver Road—the street off of Paradise Road that runs from one end of the LVCC to the other—is the street where the shuttle buses and taxi cabs would pick up and drop off passengers. For 2014, Silver Road will be closed to vehicular traffic on both ends, allowing space for additional displays and highlights.

“The 2014 SEMA Show is shaping up to include lots of new and exciting features,” said MacGillivray. “We’ll be announcing specifics in the near future, but we’re excited about what this year’s SEMA Show has is store.”

The transportation hubs will be surrounded by additional displays and features. SEMA Show organizers are also working with transportation officials to set up the area so that shuttle buses and taxi cabs flow in and out of the area more quickly and easily.

For more details about SEMA Show transportation or hotel options, visit www.SEMAShow.com.

	All shuttle and taxi cab pick-ups/drop-offs for the Las Vegas Convention Center (LVCC) will be at one of the new transportation hubs—Gold Pavilion and Silver 4.

The 2014 SEMA Show will feature two new transportation hubs that will help Showgoers easily and efficiently navigate the annual trade show.

The new areas will be strategically located to provide space for faster taxi lines and be in close proximity to new Show features.

These areas will be at:

• Gold Pavilion: Located near the LVCC North Hall, just across Paradise Road.
• Silver 4: Located near South Hall, in the parking lot to the east of the Renaissance Hotel parking structure.

While thousands of Showgoers get to and from the SEMA Show via taxi cabs, shuttle buses offer another great option. Free shuttle service is available from many of the hotels booked through the official SEMA Show housing provider. Shuttle stops will be located in Silver 4 and in front of the Westgate Las Vegas Resort & Casino (formerly LVH), adjacent to the LVCC.

“As the landscape of the SEMA Show changes, modifications are made to better accommodate the industry’s needs and to improve the overall Show experience,” said Peter MacGillivray, SEMA vice president of communications and events. “These transportation hubs make it easier for attendees to get in and out of the SEMA Show, so that they can spend more time connecting with partners and focusing on doing business.”

Veteran SEMA Showgoers will recall that Silver Road—the street off of Paradise Road that runs from one end of the LVCC to the other—is the street where the shuttle buses and taxi cabs would pick up and drop off passengers. For 2014, Silver Road will be closed to vehicular traffic on both ends, allowing space for additional displays and highlights.

“The 2014 SEMA Show is shaping up to include lots of new and exciting features,” said MacGillivray. “We’ll be announcing specifics in the near future, but we’re excited about what this year’s SEMA Show has is store.”

The transportation hubs will be surrounded by additional displays and features. SEMA Show organizers are also working with transportation officials to set up the area so that shuttle buses and taxi cabs flow in and out of the area more quickly and easily.

For more details about SEMA Show transportation or hotel options, visit www.SEMAShow.com.