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Jim Moore Named SEMA Senior Director of OEM Relations

By SEMA Editors

Jim Moore, senior director of OEM relations, has a 20-year career serving the automotive, racing and motorcycle industries.

Jim Moore has been hired to fill the senior director, OEM relations, role at SEMA.

Moore combines a 20-year career serving the automotive, racing and motorcycle industries with a deep passion for the performance aftermarket community. His Detroit roots stretch back to Car & Driver magazine before moving to Ford, where he worked with the Ford Racing and Performance Parts groups. In 2003, Moore relocated to Southern California, where he developed new-vehicle launch events for top OEMs, such as Chrysler, GM, Honda, Mercedes-Benz and Toyota. Most recently, Moore was directing the International Motorcycle Shows—the leading consumer-engagement platform for motorcycle OEM manufacturers and aftermarket suppliers.

“We are pleased to announce that Jim Moore is now part of the SEMA team. SEMA is committed to developing and maintaining strong relations with the OEM community, and working to enhance collaboration between the OEMs and the performance aftermarket industry as a whole,” said Chris Kersting, SEMA's president and CEO. “By hiring Jim, we have added an experienced player who knows both sides of the industry. We’re very fortunate to have him join our team.”

Moore currently lives in Santa Monica, California, with his wife and two young daughters.