By Ashley Reyes

The SEMA Hot Rod Industry Alliance (HRIA) is bringing hot-rod education and networking to the Goodguys Summit Racing Nationals in Columbus, Ohio, as part of its Education Days program, taking place July 10-11.
 

What Are the HRIA Education Days?

HRIA Education Days is a popular program enabling Goodguys Summit Racing Nationals attendees to join hour-long educational seminars led by top manufacturers in the hot-rod space. The seminars feature valuable information and insights into best practices for building a hot rod and installing and choosing certain products.
 

What Topics Will Be Covered?

HRIA Education Days at Goodguys Summit Racing Nationals will feature seven seminars scheduled throughout two days. Topics include "Basics of Performance Aftermarket Air Conditioning," "Advancing Performance and Protection With High Temperature Coating Technologies," "Gauges and Integration Systems: Features, Options and Installation Best Practices," and more.
 

Benefits of Attending

HRIA Education Days makes it easy to obtain detailed information about product selection, installation best practices and industry trends directly from technical experts and manufacturers who work with hot-rod products and systems daily. All seminars are free to Goodguys Summit Racing Nationals attendees.  
 

To view the full seminar schedule or learn more, visit www.sema.org/hria-education-days.

By SEMA News Editors

Avery Dennison Launches Online Business Bootcamp for Shop Pros

Avery Dennison Graphics Solutions is launching an online training program designed to help shop professionals, detailers and owners build a more successful business.

With the launch of Avery Dennison Online Business Bootcamp, the company is expanding its educational reach into the virtual space, providing shop owners with an online course focused on the business acumen required to maximize profitability, according to the company.

Led by industry experts Justin Pate of The Wrap Institute and John Duever with Vinyl Images, the Online Business Bootcamp offers a five-part learning series that teaches proven business strategies in an easy-to-access video format. Built with the shop owner in mind, the digital program offers practical solutions for common business challenges in the automotive aftermarket, the company said.

Featuring five video modules, the on-demand courses can be accessed at subscribers' pace and time. And the one-time subscription price allows users to review all modules again and again––without limitation or yearly subscription renewal.

The five-module series includes in-depth sessions about:

• Module 1: Flowcharts: Learn how to design and utilize flowcharts to visualize and streamline workflows.
   
• Module 2: Processes: Develop and refine the processes that are critical to a profitable shop's daily activities.
   
• Module 3: Standard Operating Procedures (SOPs): Learn how to create and implement SOPs to ensure consistent quality and train staff effectively.
   
• Module 4: Caesar Salad Logic: A unique methodology for structuring tiered product offerings to improve upselling and clarify value for customers.
   
• Module 5: Workflow Fees: The ultimate guide for pricing––learn how to price aftermarket services and charge for the entire workflow process to capture lost revenue.

"This new online learning option provides shop owners with all the tools to run a more profitable and scalable operation," said Graeme McKnight, marketing program associate. "The Avery Dennison Online Business Bootcamp provides high-quality, niche business education for automotive aftermarket specialists. Shops will succeed by focusing on service, quality, smart tiered pricing, reliable delivery and making the process enjoyable."

The regular one-time price for this all-access business tool is just $249. However, Avery Dennison is offering a special introductory price of just $199 for the first 30 days. Registration is available here.

For more information about the Online Business Bootcamp and other Avery Dennison training class offerings, visit graphics.averydennison.com/training.

BluePrint Engines Promotes Johnny McDevitt to Director of Sales Engineering

BluePrint Engines, the provider of crate engines based in Kearney, Nebraska, has announced the promotion of Johnny McDevitt to director of Sales Engineering, effective immediately.

McDevitt, who has been with BluePrint Engines for nearly nine years, previously served as director of Purchasing and Product Management.

In his new role, McDevitt will provide strategic leadership for the company's technical sales function, serving as a critical link between Sales, Engineering, Purchasing and Operations to help drive product development, commercialization, supplier strategy and customer support initiatives, according to BluePrint Engines.

With more than 25 years of experience in the performance automotive, aftermarket and racing industries, McDevitt brings a unique combination of technical expertise, product management experience and industry knowledge to the position.

Throughout his career, he has held executive-level positions with leading automotive manufacturers and retailers while building a reputation as both an accomplished drag racer and a passionate automotive enthusiast.

"Johnny is an important part of the BluePrint Engines team and has a broad base of experience in product management, purchasing, and vendor management," said Chris Larson, vice president of Engineering and Quality at BluePrint Engines. "BluePrint Engines has been growing nicely, and with this new position, Johnny will help keep us focused on the most important projects while ensuring new and existing product information is maximized to educate our teammates and customers at world-class levels."

As director of Sales Engineering, McDevitt will focus on aligning customer requirements with product strategy, strengthening cross-functional collaboration and supporting the continued growth of BluePrint Engines' performance engine lineup. His leadership will help ensure customer feedback, market opportunities and technical expertise are effectively translated into innovative products and solutions.

"I am honored to step into this role and continue representing BluePrint Engines, an organization that has established itself as one of the most respected performance engine manufacturers in the industry," said McDevitt. "Over the past nine years, I've had the opportunity to work alongside an incredible team and contribute across product management, purchasing, and supplier development. I look forward to helping strengthen the connection between our customers, our products, and our engineering teams as we continue to grow."

For more information on BluePrint Engines' complete lineup of crate engines and performance products, visit blueprintengines.com.

By SEMA News Editors

Milwaukee Tool

M18 Brushless Pipe Threading Oiler

Milwaukee Tool has introduced its M18 Brushless Pipe Threading Oiler, a cordless solution designed to streamline portable pipe-threading operations.

According to Milwaukee, the oiler features a steel frame that attaches to pipe vises and is optimized for use with the company's 6-in. Leveling Tripod Chain Vise. A self-contained basin and catch system are designed to help contain oil and reduce cleanup on jobsites.

Milwaukee said the oiler's adjustable hose and flow-rate controls allow users to direct oil where needed during threading operations, which can help improve thread quality, extend die life and reduce oil waste. A three-stage filtration system separates metal chips from oil for reuse and longer service intervals.

milwaukeetool.com

FiTech Fuel Injection

Go E85 Power Adder EFI Systems

FiTech Fuel Injection has introduced two new EFI systems designed for E85-fueled, high-horsepower applications: the Go E85 2x4 Power Adder EFI System and the Go E85 1200HP Power Adder EFI System.

According to FiTech, both systems feature eight 130 lb/hr injectors operating at 58 PSI. According to FiTech, the systems are intended for turbocharged, supercharged, nitrous-assisted and high-output naturally aspirated engine combinations. The systems utilize the company's self-learning EFI technology, which continuously adjusts fueling to optimize performance and drivability.

Go E85 2x4 Power Adder EFI System

FiTech's dual-quad EFI system combines a traditional dual four-barrel appearance with modern electronic fuel injection technology. The company said the system supports up to 1,600 hp on gasoline and up to 1,200 hp on E85 fuel. According to FiTech, the system also includes laptop tuning software. Available in black or polished finishes.

Go E85 1200HP Power Adder EFI System

Based on FiTech's Go EFI 8 platform, the throttle-body EFI system is designed specifically for E85-powered performance applications. According to the manufacturer, the system supports up to 1,200 hp on E85 and up to 1,600 hp on gasoline. FiTech said the system includes laptop tuning software and is backed by a three-year limited warranty. Available in black or polished finishes.

fitechefi.com

Fleetguard

ES Compleat OAT PG Coolant

Fleetguard, a brand of Atmus Filtration Technologies, has announced ES Compleat OAT PG coolant, a new propylene glycol-based coolant intended for applications with environmentally sensitive operating requirements.

According to the company, the coolant uses the same organic acid technology (OAT) found in Fleetguard ES Compleat OAT coolant but replaces ethylene glycol with propylene glycol. Fleetguard said the product is designed for industries and applications where propylene glycol coolant is recommended or required, including food and beverage transportation.

fleetguard.com

By Ashley Reyes

Manufacturers are at the heart of innovation in the automotive aftermarket. That's why SEMA makes it a point every year to recognize an outstanding business with its Manufacturer of the Year Award. Nominate today for 2026.
 

Presented at the SEMA Show, the Manufacturer of the Year Award honors an automotive aftermarket manufacturer that has not only produced high-quality, innovative products, but also demonstrated a strong commitment to supporting their customers and the industry at large.
 

To be considered, contributions must have occurred corresponding with the SEMA fiscal year, July 1, 2025, through June 30, 2026, and the manufacturing company must be from the automotive aftermarket industry.
 

What Defines an Award-Worthy Manufacturer   
 

• Excellence in product development, responsiveness to market trends and meaningful engagement with channel partners, builders, media and end users.
• Influence that extends beyond production, e.g. shaping the future of the industry by investing in education, fostering collaboration and supporting the growth of the broader aftermarket ecosystem.
• Active participation in SEMA programs, events and initiatives.
• Demonstration of leadership, values and a forward-thinking approach that moves the automotive aftermarket forward.

Know a manufacturer whose contributions raised the bar during the past year? Submit your nomination before the Friday, August 14, deadline at sema.org/awards.
 

SEMA is also accepting nominations for other industry awards, including Channel Partner of the Year, Content Creator of the Year, Person of the Year and the Visionary 8.
 

2026 SEMA Show to Celebrate the Industry's Best
 

The SEMA Show festivities shift into gear on Tuesday, November 3, with the Kickoff Breakfast, where 15 products will be recognized with New Product Awards alongside top honors for Channel Partner of the Year and Manufacturer of the Year.
 

On Thursday, November 5, the highly anticipated Visionary 8 and SEMA's Best Engineered Vehicle of the Year winner will be announced live at SEMA Central. The momentum will continue during the SEMA Industry Honors, celebrated at the iconic Fontainebleau. This red-carpet-style gathering brings together the industry's biggest names to spotlight standout achievements, including Content Creator of the Year and Person of the Year. 
 

Entries for Best Engineered Vehicle of the Year––a SEMA Industry Award that recognizes exceptional quality of engineering on a vehicle build––will open in August. Learn more at sema.org/awards. 

By SEMA News Editors

Genesis Unveils Magma GT3 Concept

Automaker Genesis has unveiled its new Magma GT3 Concept, signaling a vision for the brand's future across motorsports.

Making its global debut at Le Mans, the Genesis Magma GT3 Concept outlines a potential future direction for Genesis Magma Racing as it expands beyond its FIA World Endurance Championship (WEC) Hypercar program.

The concept reflects the growing relevance of GT3 competition and its potential to strengthen the connection between automakers' road-going and racing portfolios.

The GT3 Concept follows the debut of the Magma GT Concept, a performance-focused model revealed in 2025.

Optimized for performance, the GT3 Concept features widened tracks, a prominent front splitter, enlarged ducts and a door-mounted fin designed to enhance aerodynamic efficiency and cooling. Advanced thermal management strategies, along with a race-focused rear structure incorporating a fixed wing and diffuser, are also designed to support durability under endurance racing conditions.

Developed in collaboration with Hyundai Motorsport, the GT3 Concept remains under exploration, with architecture, components and potential development pathways yet to be defined. As one of several possible scenarios, it demonstrates how Genesis is exploring opportunities beyond LMDh.

Together, the Magma GT and GT3 Concepts illustrate a cohesive approach, where motorsports serves as both inspiration and testing ground for future Genesis performance and design.

"The Magma GT Concept and Magma GT3 Concept represent two distinct yet connected expressions of Genesis performance," said Genesis Chief Creative Officer Luc Donckerwolke. "The Magma GT Concept embodies our vision of luxury and athleticism on the road, while the Magma GT3 Concept translates that philosophy into the race environment, where every element is driven by performance, efficiency and purpose. Together, they demonstrate how Genesis is exploring the full spectrum of high performance--from refined grand touring to uncompromising motorsport[s]."

For more information, visit genesis.com.

Have Technical Expertise to Share With the Racing Industry? This Is Your Chance

Education for the industry, by the industry. PRI is now accepting seminar and panel proposals for its 2026 education program, offering speakers an unmatched platform to share ideas, technologies and expertise with the racing and performance community.

Organizers are looking for submissions that showcase current trends, innovative techniques, best practices, and discoveries across the motorsports industry. Program audiences include race teams, speed shops, engine builders, fabricators, machinists, tuners, manufacturers, WDs, sanctioning bodies, track operators, media and other industry professionals––many of whom are small business owners and managers.

Topics of interest can include––but aren't limited to––technical content, sponsorships, hiring and employee management, branding, content creation, youth engagement, small business operations, advertising and promotions, traditional and digital marketing, sales strategies and EV motorsports performance.

2026 PRI Show Education Speaker Submissions

• Deadline: June 30
• Show dates: December 10-12
• Location: Indiana Convention Center, Indianapolis, IN

Submit your proposal and help shape the future of racing education at the PRI Show.

From the SEMA Washington, D.C., office

The public is overwhelmingly in support of providing the U.S. military with the right to repair its equipment and vehicles, according to a new survey commissioned by SEMA.
 

According to the survey, 78.9% of respondents support the military's ability to repair its own equipment. When asked about the Warrior Right to Repair Act, bipartisan legislation under consideration by Congress for inclusion in the National Defense Authorization Act that would provide the military with the right to repair, 73.5% of voters said they would support the legislation.
 

The survey also includes the first-ever assessment of the public's opinions of battlefield modifications of military equipment, an associated issue raised recently by military leaders during congressional testimony. When presented with a question on the necessity of adapting equipment to meet evolving battlefield conditions, 72.4% of voters agree that military personnel should have the authority to modify their equipment, not just repair.
 

The survey was commissioned by SEMA from May 14-17, with a +/- 2.9% margin of error. The survey sample was 1,090, with the exception of the question on modification, for which the sample size was 1,168. This survey was conducted online by occam™ by AlphaROC.
 

"The data reveals an overwhelming, unambiguous public mandate: Americans strongly believe the U.S. military should have the right to repair its own equipment," wrote SEMA Political Director Lauren Wilbor. "Voters express deep concern over both taxpayer costs and defense contractor lobbying, along with impacts on military readiness."

Read SEMA's full polling memo here.

SURVEY HIGHLIGHTS
 

• Strong bipartisan support for military right to repair, with 84.1% of Republicans, 78.2% of Democrats and 76.2% of Independents in support of allowing the military to repair its own equipment.
   
• Military right to repair remains a "silent issue," with 76.5% of voters unaware of contract rules that restrict military units from repairing their own equipment.
   
• Voters demand common sense on the battlefield, with 66.5% stating their belief that if a military vehicle breaks down in a combat zone, service members should be allowed to repair it in the field.
   
• Conversely, just 10% of respondents believe military units should be required to wait for manufacturer-authorized technicians.
   
• Voters, when educated on the outcome of previous attempts to provide the military with the right to repair, overwhelmingly (71.8%) expressed concern with how defense contracting decisions are made.

This article was originally published on June 12, 2026.
 

Image courtesy of Shutterstock | Ryanzo W. Perez

From the SEMA Washington, D.C., office

The public is overwhelmingly in support of providing the U.S. military with the right to repair its equipment and vehicles, according to a new survey commissioned by SEMA.
 

According to the survey, 78.9% of respondents support the military's ability to repair its own equipment. When asked about the Warrior Right to Repair Act, bipartisan legislation under consideration by Congress for inclusion in the National Defense Authorization Act that would provide the military with the right to repair, 73.5% of voters said they would support the legislation.
 

The survey also includes the first-ever assessment of the public's opinions of battlefield modifications of military equipment, an associated issue raised recently by military leaders during congressional testimony. When presented with a question on the necessity of adapting equipment to meet evolving battlefield conditions, 72.4% of voters agree that military personnel should have the authority to modify their equipment, not just repair.
 

The survey was commissioned by SEMA from May 14-17, with a +/- 2.9% margin of error. The survey sample was 1,090, with the exception of the question on modification, for which the sample size was 1,168. This survey was conducted online by occam™ by AlphaROC.
 

"The data reveals an overwhelming, unambiguous public mandate: Americans strongly believe the U.S. military should have the right to repair its own equipment," wrote SEMA Political Director Lauren Wilbor. "Voters express deep concern over both taxpayer costs and defense contractor lobbying, along with impacts on military readiness."

Read SEMA's full polling memo here.

SURVEY HIGHLIGHTS
 

• Strong bipartisan support for military right to repair, with 84.1% of Republicans, 78.2% of Democrats and 76.2% of Independents in support of allowing the military to repair its own equipment.
   
• Military right to repair remains a "silent issue," with 76.5% of voters unaware of contract rules that restrict military units from repairing their own equipment.
   
• Voters demand common sense on the battlefield, with 66.5% stating their belief that if a military vehicle breaks down in a combat zone, service members should be allowed to repair it in the field.
   
• Conversely, just 10% of respondents believe military units should be required to wait for manufacturer-authorized technicians.
   
• Voters, when educated on the outcome of previous attempts to provide the military with the right to repair, overwhelmingly (71.8%) expressed concern with how defense contracting decisions are made.

This article was originally published on June 12, 2026.
 

Image courtesy of Shutterstock | Ryanzo W. Perez

By SEMA News Editors

SEMA Fest––which returns to Las Vegas on Friday, November 6, for a high-energy night of motorsports, music and car culture––is just a month away from dropping a massive artist lineup. But why wait and pay more?

Pre-sale tickets are now on sale, giving you the absolute lowest price before the secret's out. Get ready for incredible motorsports demos and killer music on November 6, and put the ultimate exclamation point on your SEMA week by purchasing tickets now at the lowest available price before the 2026 lineup is announced.
 

Non-industry friends and family can purchase tickets now at SEMAFest.com, along with passes for the one-day "SEMA Show Friday–Open to the Public," a bucket-list experience for automotive enthusiasts.
 

SEMA Fest––which has featured chart-topping headliners Imagine Dragons, Cage the Elephant, Sublime and Queens of the Stone Age––will combine live music with high-impact motorsports activations on the SEMA Show campus, delivering a one-of-a-kind experience that blends performance, entertainment and car culture.

Beyond the entertainment, SEMA Fest connects the industry with the enthusiast public, giving builders and manufacturers a platform to engage directly with consumers who influence trends and purchasing decisions.
 

It also reflects SEMA's commitment to evolving its events––blending business, culture and community to keep the aftermarket at the forefront of innovation.

Bands will be announced next month.

Buy tickets now through the SEMA Registration Resource Center or at SEMAFest.com. Sign up there for updates on the 2026 lineup. For partnership opportunities, contact info@semafest.com.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. 

By SEMA News Editors

Limited spots remain for July's SEMA Garage Diamond Bar AUTEL ADAS trainings, with an exclusive third day available to book for both sessions

As demand for advanced driver assistance system (ADAS) expertise continues to rise, both SEMA Garage locations are once again partnering with AUTEL to deliver hands-on, in-depth training designed to keep repair professionals ahead of rapidly evolving vehicle technology. These highly sought-after sessions focus on ADAS fundamentals, calibration techniques and proper reporting practices--skills that are becoming increasingly critical as more ADAS-equipped vehicles enter the market.
 

The next opportunity to participate in this training takes place at both SEMA Garage Diamond Bar and SEMA Garage Detroit. Space is limited and registration is filling quickly for both sessions.

SEMA Garage Diamond Bar will host its next AUTEL ADAS training session on Tuesday, July 14, and Wednesday, July 15, with an optional expanded third day of training on Thursday, July 16, at the facility located at 1577 Valley Vista Dr., Diamond Bar, CA 91765. (View on Google Maps). Only a limited number of seats remain for the session. 
 

SEMA Garage Detroit will host its next AUTEL ADAS training session later in the month on Tuesday, July 21, and Wednesday, July 22, and is also offering an optional expanded third day of training on Thursday, July 23, at the facility located at 14655 Jib St., Plymouth, MI, 48170. (View on Google Maps). Only a limited number of seats remain for the session. 
 

For attendees looking to take their training even further, SEMA Garage now offers an exclusive expanded third day of instruction. The optional Day 3 on July 16 and July 23 builds on the two-day curriculum by applying diagnostics, decision-making and liability awareness to real-world ADAS calibration scenarios. Rather than standalone lectures, participants work through hands-on exercises designed to reinforce confidence and accuracy in the field. To participate, select the "3-Day" option when registering on the Autel website. Note: The "Day 3" option requires an additional fee. 

How to Reserve Your Spot 

👉 Reserve your spot now at the Autel Academy website by: 

• Visiting autel.us/autel-academy.
• Select ADAS TRAINING.
• Navigate to the "California" tab for SEMA Garage Diamond Bar sessions or the "Detroit" tab for SEMA Garage Detroit sessions and click REGISTER.
   

Previous SEMA Garage AUTEL training sessions sold out quickly, and organizers encourage early registration.
 

Want more details? Read a recap article here, or reach out to Autel via email to academy@autel.com or visit autel.us/autel-academy for details.

Production-Spec Audi Nuvolari Spotted in Camouflage

The Nuvolari is Audi's first supercar with a high-performance hybrid powertrain. Limited to 499 units, with 1,001 hp and a top speed of more than 217 mph, the Formula 1-inspired Nuvolari is the most powerful and fastest production car in Audi's history. At the same time, with this super sports car, the four rings are presenting the first production model of their new design philosophy.

The Audi Nuvolari was recently unveiled at the Monaco Grand Prix. Now, a production-spec prototype has been spotted at the Nürburgring in unusual camouflage. This makes it clear that the production car corresponds in virtually every aspect to the concept car shown on the Côte d'Azur.

Forever Young: The Range Rover Sport Receives a Facelift

Plagued by reliability issues and last year's production hiatus, Land Rover is attempting to start fresh. This means both new models and a number of mid-cycle facelifts.
 

The Range Rover, the brand's second-best-selling model line, is also getting the attention it deserves with a mid-cycle refresh, according to findings from our spy photographer. Not long ago, we saw the fullsize Range Rover testing with full-body camouflage during winter development. It is expected to receive a new front fascia along with a completely redesigned cockpit, judging by recent Velar prototypes.

Range Rover Sport fans don't need to worry about being left behind. This latest batch of spy photos confirms that Land Rover is extensively updating its model lineup, and the Range Rover Sport is also expected to receive a facelift for the '27 or '28 model year.
 

These recent photos showcase a heavily camouflaged prototype--only the pillars and roof are free of the dizzying wrap pattern--undergoing testing in Germany. The front end has been comprehensively refreshed with updates to the grille, bumper and headlights. Additional changes are expected inside, while at the rear, a new taillight design appears to be in development. A revised shape for the dual-exhaust outlets is also visible, and minor updates are expected for the bumper as well.

Story and photos by Andreas Conradt, Automedia