By SEMA News Editors
The racing and performance industry will be gathering next week at the 2025 PRI Show, December 11-13, in Indianapolis for three days of connection, innovation, development and planning for the race season ahead. Get a sneak peek of the Show below with previews of new parts and products, planned activations, celebrity appearances, Show-week events, educational opportunities and a lot more.
Inside the Show Hall: What to Expect at the 2025 PRI Show
At the heart of the PRI Show experience are the new product introductions and race car reveals. For many companies, the Show marks the debut of the latest engine components, safety equipment, chassis gear, electronics, and more. In addition to seeing cutting-edge product solutions for the first time, racers walking the Show floor may also get a peek at their competition as numerous race vehicles will be featured in the booths.
Each December in Indianapolis, Indiana, the PRI Show gives teams, builders and manufacturers a critical advantage in planning the future as well as tackling present-day challenges. Around each booth, bench racing sets the tone for the Show as everyone looks for the game-changers across their racing disciplines.
Read more here.
Have the Ultimate Insider PRI Experience: Get VIP Access With SEMA & PRI PAC
The 2025 PRI Show will be packed with lots of action, but the real insider experience happens in the SEMA & PRI PAC Lounge and Dining Room.
SEMA & PRI PAC donors will receive exclusive benefits all week, from premium access, exclusive hospitality and even an up-close look at a legendary race car.
Read more here.
PRI to Deliver Powerful Educational Programming for Motorsports Professionals
The PRI Show is offering a robust lineup of educational programming designed to empower motorsports professionals with the latest insights, strategies and technologies to drive success both on and off the track.
During the Show, there will be more than 50 educational seminars, breakout sessions and panel discussions covering technical innovations, marketing strategies, business management and more.
Read more here.
PRI to Open Doors for Students to Launch Motorsports Careers
The PRI Show is accelerating opportunities for the next generation of motorsports professionals through a dynamic lineup of student-focused programs.
From education tracks and networking events to hands-on competitions, the PRI Show is delivering experiences that connect students with industry leaders and career pathways while showcasing the strength and economic impact of the motorsports industry.
Read more here.
PRI Partners With RACER on Exclusive Creator Hub at PRI Show
Debuting at the PRI Show, the RACER Creator Hub will be a dedicated on-site space designed to support creators and media professionals with:
- A RACER-branded interview backdrop featuring PRI branding
- A Creator Networking Lounge with meeting areas, charging stations, Wi-Fi and refreshments
- Creator-focused panels, including a RACER-hosted session moderated by RACER Creator Network President Taro Koki
- Opportunities for filming, podcast recording, and collaboration on the show floor
Read more here.
Antron Brown, Angelle Sampey and More at PRI Show Prayer Breakfast
Kicking off the final day of the 2025 PRI Show, Saturday, December 13, the Prayer Breakfast is set to bring attendees together for an inspiring morning program with appearances from drag racers Antron Brown, Angelle Sampey, Jason Terrell and more.
Doors will open and a complimentary hot breakfast will be served beginning at 7:30 a.m. EST, followed by a program from 8:00 to 9:00 a.m. EST, ending before the show floor opens at 9:00 a.m. EST. (Guests must RVSP ahead of attending at ThePrayerBreakfast.com.)
Read more here.
Star Drivers Confirmed for Charity Bowling Event Before PRI 2025
NHRA headliners Alexis DeJoria, Cruz Pedregon, Tony Stewart and Ida Zetterström will help kick off the festivities at the recently revived "Rev n Roll" fundraiser benefiting Riley Children's Foundation on Wednesday, December 10. The event returns after a six-year hiatus and will once again serve as an unofficial kickoff to the PRI Show's week of activities.
The event offers race fans the opportunity to bowl and mingle alongside their favorite drivers while supporting an important community cause.
Read more here.
Registration for 2025 PRI Show
The PRI Show draws attendees from all 50 states and around the world, including race teams, retailers, engine builders, fabricators, media and others. To register, book hotel accommodations and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.
