By SEMA Editors

Following are dates and locations for several upcoming SEMA-sponsored shows, measuring sessions and activities.

• Collector Car Appreciation Day, July 8, 2016

• SEMA Town Hall Meeting, July 13, 2016, Roush Retail and Automotive Museum, Livonia, Michigan

• SEMA Custom Car Camp, July 18–22, 2016, SEMA Garage, Diamond Bar, California

• SEMA Measuring Session: ’16 Mazda CX-9, July 19, 2016, Mazda Technical Research Facility, Irvine, California

• SEMA Export Fair, July 27, 2016, SEMA Garage, Diamond Bar, California

• SEMA Measuring Session: ’17 Acura NSX, July 28, 2016, SEMA Garage, Diamond Bar, California

• SEMA Garage Open House, July 28, 2016, SEMA Garage, Diamond Bar, California

• 2016 SEMA Installation and Gala, July 29, 2016, Fairplex Conference Center, Pomona, California

• HRIA Education Day, August 4, 2016, Kentucky Expo Center, Louisville, Kentucky

• SEMA China Business Development Program, September 7–11, 2016, Shanghai, China

• 2016 SEMA Show, November 1–4, 2016, Las Vegas Convention Center, Las Vegas

• 2016 PRI Show, December 8–10, 2016, Indiana Convention Center, Indianapolis

For association-related travel, contact Manya Petropaki (manya.p@travelstoreusa.com) at Travel Store USA, 949-930-9268.

By Becca Butler

Press conference applications are due Friday, July 29.

Thousands of editors and reporters attend the SEMA Show each year looking to fill the pages of their publications with the latest breaking news, the hottest products and leading trends in the industry. With more than 2,300 hundred exhibiting companies and just four short days on the Show floor, catching the attention of the media can be a challenge.

Hosting a press conference can be a great way to communicate news to a large number of media. However, exhibitors should know that press conferences do require a great deal of time and effort, and they limit the media to a specific, single time to hear news.

In lieu of hosting an official press conference, here are some other things exhibitors can consider to garner media coverage at the 2016 SEMA Show:

• Enter a product in the New Products Showcase: As the number one destination for buyers and media, the New Products Showcase is the ideal place for exhibitors to house their new or featured products. The first product entry is completely free and offers additional brand exposure and publicity. Enter your product here.
• Engage in social media: Connect with buyers and media by participating in social media using the hashtag #SEMA2016.
• Submit your news to the Online Media Center: Exhibitors can announce their Show-related news on the SEMA Show Online Media Center. This free service is a great way to generate buzz about your company prior to the Show. Editors, reporters and SEMA’s publications team use the Online Media Center to fill the pages of their magazines.
• Host a product training session: Exhibitors who want to demonstrate the technical applications of their products can apply to host a product training session and invite the media to attend. Application and details are available here.
• Offer exclusive interviews to reporters: Contact reporters before the Show takes place, offering story ideas, images, facts and access to company executives for exclusive interviews. Many publications plan special SEMA Show editions in advance of the Show.

Companies interested in hosting a press conference at the SEMA Show should watch this video. If you decide a press conference is the best option for your team, be sure to submit an application before Friday, July 29. Applications are available on the website.

For more information on all of the PR opportunities available for SEMA Show exhibitors, contact Becca Butler at beccab@sema.org, 909-978-6669.

By Becca Butler

Press conference applications are due Friday, July 29.

Thousands of editors and reporters attend the SEMA Show each year looking to fill the pages of their publications with the latest breaking news, the hottest products and leading trends in the industry. With more than 2,300 hundred exhibiting companies and just four short days on the Show floor, catching the attention of the media can be a challenge.

Hosting a press conference can be a great way to communicate news to a large number of media. However, exhibitors should know that press conferences do require a great deal of time and effort, and they limit the media to a specific, single time to hear news.

In lieu of hosting an official press conference, here are some other things exhibitors can consider to garner media coverage at the 2016 SEMA Show:

• Enter a product in the New Products Showcase: As the number one destination for buyers and media, the New Products Showcase is the ideal place for exhibitors to house their new or featured products. The first product entry is completely free and offers additional brand exposure and publicity. Enter your product here.
• Engage in social media: Connect with buyers and media by participating in social media using the hashtag #SEMA2016.
• Submit your news to the Online Media Center: Exhibitors can announce their Show-related news on the SEMA Show Online Media Center. This free service is a great way to generate buzz about your company prior to the Show. Editors, reporters and SEMA’s publications team use the Online Media Center to fill the pages of their magazines.
• Host a product training session: Exhibitors who want to demonstrate the technical applications of their products can apply to host a product training session and invite the media to attend. Application and details are available here.
• Offer exclusive interviews to reporters: Contact reporters before the Show takes place, offering story ideas, images, facts and access to company executives for exclusive interviews. Many publications plan special SEMA Show editions in advance of the Show.

Companies interested in hosting a press conference at the SEMA Show should watch this video. If you decide a press conference is the best option for your team, be sure to submit an application before Friday, July 29. Applications are available on the website.

For more information on all of the PR opportunities available for SEMA Show exhibitors, contact Becca Butler at beccab@sema.org, 909-978-6669.

The 2016 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas. Online registration for the Show, available now through October 14, is $40.

The 2015 SEMA Show gathered more than 170,000 individuals together to do business. The annual Show features manufacturers representing all segments of the industry highlighting their latest product innovations—from wheels, tires, mobile electronics, restyling kits and paint, to exhaust kits, engine upgrades, suspension components, interior products and much more.

The 2016 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas. Online registration for the Show, available now through October 14, is $40.

The 2015 SEMA Show gathered more than 170,000 individuals together to do business. The annual Show features manufacturers representing all segments of the industry highlighting their latest product innovations—from wheels, tires, mobile electronics, restyling kits and paint, to exhaust kits, engine upgrades, suspension components, interior products and much more.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.

As part of Automotive Aftermarket Industry Week (AAIW), the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports and RV markets.

The 2015 SEMA Show drew more than 60,000 domestic and international buyers.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.

As part of Automotive Aftermarket Industry Week (AAIW), the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports and RV markets.

The 2015 SEMA Show drew more than 60,000 domestic and international buyers.

SEMA-member companies have posted several new listings for job opportunities (view all here) in the Classifieds page of SEMA.org. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more.

SEMA-member companies have posted several new listings for job opportunities (view all here) in the Classifieds page of SEMA.org. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more.

By Gavin Knapp

The 2016 SEMA Market Report is now available at www.sema.org/2016MarketReport.

The specialty-equipment market set a new retail sales record of $39.2 billion in 2015. The 8% increase propelled the industry to a sixth consecutive year of growth. Once again, the street-performance niche set the pace for growth, but each sector of the market, from cars to trucks to classics, is feeling the lift of greater consumer spending. 

Want to learn more? The 2016 SEMA Market Report is now available. Download the report today to get a broad view of industry sales, consumer purchase behavior, market and economic trends, and vehicle sales. The 2016 Market Report is free for SEMA members and can be found at www.sema.org/2016MarketReport.

To learn more, join us for an informative webinar, July 21, 2016, at 10:00 a.m. (PDT). SEMA's Director of Market Research Gavin Knapp, will present highlights from the 2016 SEMA Market Report and answer your questions on the state of the industry. Register for the 2016 SEMA Market Report Webinar today.

See all of SEMA’s market research information at www.sema.org/research.